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EX-31.1 - EXHIBIT 31.1 - Santaro Interactive Entertainment Cov336394_ex31-1.htm

 



UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

Washington, D.C. 20549

 


 

FORM 10-K

 


 

x ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934
   
  For the fiscal year ended December 31, 2012
   
  OR
   
¨ TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934
  For the transition period from ______________ to ______________

 

Commission file number 333-165751

 

SANTARO INTERACTIVE ENTERTAINMENT COMPANY

(Exact name of registrant as specified in its charter)

 

Nevada 27-1571493
(State or other jurisdiction of (IRS. Employer
incorporation or organization) Identification No.)

 

901C, 9th Floor, Building 4, Courtyard 1

Shangdi East Road, Haidian District, Beijing 100025, The People’s Republic of China

(Address of principal executive offices, including zip code)

 

(8610) 82167111

(Registrant's telephone number, including area code)

 

Securities registered pursuant to Section 12(b) of the Act: None

 

Securities registered pursuant to Section 12(g) of the Act:  Common Stock, $0.001 par value

 

Indicate by check mark if the registrant is a well-known seasoned issuer, as defined in Rule 405 of the Securities Act.

Yes ¨      No x

 

Indicate by check mark if the registrant is not required to file reports pursuant to Section 13 or Section 15(d) of the Act.

Yes ¨      No x

 

Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the Registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days.

Yes x      No ¨

 

Indicate by check mark whether registrant has submitted electronically and posted on its corporate Web site, if any, every Interactive Data File required to be submitted and posted pursuant to Rule 405 of Regulation S-T (§232.405 of this chapter) during the preceding 12 months (or for such shorter period that the registrant was required to submit and post such files).

Yes x      No ¨

 

Indicate by check mark if disclosure of delinquent filers pursuant to Item 405 of Regulation S-K (§229.405 of this chapter) is not contained herein, and will not be contained, to the best of registrant’s knowledge, in definitive proxy or information statements incorporated by reference in Part III of this Form 10-K or any amendment to this Form 10-K.    ¨

 

Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, or a small reporting company.  See the definitions of “large accelerated filer,” “accelerated filer” and “small reporting company” in Rule 12b-2 of the Exchange Act.

 

  Large accelerated filer ¨   Accelerated filer ¨
           
  Non-accelerated filer ¨   Smaller reporting company x
  (Do not check if a smaller reporting company)      

 

Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Act).

Yes ¨      No x

 

The aggregate market value of the voting and non-voting common equity held by non-affiliates of the registrant was approximately $24,061,425 based on the closing price of such shares on June 29, 2012.

 

As of March 15, 2013, there are 69,875,000 shares of common stock outstanding.

 

 
 

 

TABLE OF CONTENTS

 

  Page
Number
Special Note Regarding Forward Looking Statements 1
   
PART I  
Item 1.  Business 2
Item 1A.  Risk Factors 19
Item 1B.  Unresolved Staff Comments 19
Item 2.  Properties 19
Item 3.  Legal Proceedings 19
Item 4.  Mine Safety Disclosures 19
   
PART II  
Item 5.  Market for Registrant’s Common Equity, Related Stockholder Matters and Issuer Purchases of Equity Securities 19
Item 6.  Selected Financial Data 20
Item 7.  Management’s Discussion and Analysis of Financial Condition and Results of Operations 21
Item 7A.  Quantitative and Qualitative Disclosures about Market Risk 27
Item 8.  Financial Statements and Supplementary Data 28
Item 9.  Changes In and Disagreements With Accountants on Accounting and Financial Disclosure 29
Item 9A.  Controls and Procedures 31
Item 9B.  Other Information. 34
   
PART III  
Item 10.  Directors, Executive Officers and Corporate Governance 34
Item 11.  Executive Compensation 39
Item 12.  Security Ownership of Certain Beneficial Owners and Management and Related Stockholder Matters 41
Item 13.  Certain Relationships and Related Transactions, and Director Independence 42
Item 14.  Principal Accounting Fees and Services 43
   
PART IV  
Item 15.  Exhibits, Financial Statement Schedules 44
   
SIGNATURES  

 

 
 

 

SPECIAL NOTE REGARDING FORWARD LOOKING STATEMENTS

 

This Annual Report on Form 10-K contains forward-looking statements that involve assumptions, and describe our future plans, strategies, and expectations.  Such statements are generally identifiable by use of the words “may,” “will,” “should,” “expect,” “anticipate,” “estimate,” “believe,” “intend,” or “project” or the negative of these words of other variations on these words or comparable terminology.  These statements are expressed in good faith and based upon a reasonable basis when made, but there can be no assurance that these expectations will be achieved or accomplished.

 

Such forward-looking statements include statements regarding, among other things, (a) the potential markets for our products, our potential profitability, and cash flows (b) our growth strategies, (c) anticipated trends in our industry, (d) our future financing plans and (e) our anticipated needs for working capital. This information may involve known and unknown risks, uncertainties, and other factors that may cause our actual results, performance, or achievements to be materially different from the future results, performance, or achievements expressed or implied by any forward-looking statements. These statements may be found under "Item 1. Business" and "Item 7. Management’s Discussion and Analysis of Financial Condition and Results of Operations," as well as in this Annual Report on Form 10-K generally. Actual events or results may differ materially from those discussed in forward-looking statements as a result of various factors as described in this Annual Report on Form 10-K generally.  In light of these risks and uncertainties, there can be no assurance that the forward-looking statements contained in this Annual Report on Form 10-K will in fact occur. In addition to the information expressly required to be included in this filing, we will provide such further material information, if any, as may be necessary to ensure that the required statements, in light of the circumstances under which they are made, are not misleading.

 

Although forward-looking statements in this Annual Report on Form 10-K reflect the good faith judgment of our management, forward-looking statements are inherently subject to known and unknown risks, business, economic and other risks and uncertainties that may cause actual results to be materially different from those discussed in these forward-looking statements. Readers are urged not to place undue reliance on these forward-looking statements, which speak only as of the date of this Annual Report on Form 10-K. We assume no obligation to update any forward-looking statements in order to reflect any event or circumstance that may arise after the date of this report, other than as may be required by applicable law or regulation. Readers are urged to carefully review and consider the various disclosures made by us in our reports filed with the Securities and Exchange Commission which attempt to advise interested parties of the risks and factors that may affect our business, financial condition, results of operation and cash flows. If one or more of these risks or uncertainties materialize, or if the underlying assumptions prove incorrect, our actual results may vary materially from those expected or projected.

 

All references in this Annual Report on Form 10-K to the terms “we”, “our”, “us”, “Santaro” and “the Company” refer to Santaro Interactive Entertainment Company.

 

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ITEM 1.      BUSINESS

 


ORGANIZATIONAL HISTORY 


 

We were incorporated in the State of Nevada on December 30, 2009. We maintain our statutory registered agent's office at EastBiz.com, Inc., 5348 Vegas Drive, Las Vegas, NV 89108, and our business office is located at 901C, 9th Floor, Building 4, Courtyard 1, Shangdi East Road, Haidian District, Beijing, China.  We have not been subject to any bankruptcy, receivership, or similar proceeding, or any material reclassification or consolidation.

 

On October 12, 2010, Santaro Interactive Entertainment Company (OTCBB: STIE.OB) (“STIE”) completed the acquisition of 100% of the issued and outstanding capital stock of Santaro Holdings, Ltd. (“SHL”), a limited liability company organized under the laws of British Virgin Islands on December 2, 2009, in exchange for Fifty Five Million Six Hundred Seventy Thousand (55,670,000) shares of STIE. As a result of the acquisition, SHL became our wholly owned subsidiary.  As shown in the chart below, SHL’s wholly-owned subsidiary, Santaro Investments, Ltd, a Hong Kong corporation, was incorporated on January 27, 2010. Santaro Investments, Ltd.’s wholly-owned subsidiary, Ningbo Sntaro Network Technology Co., Ltd., a wholly foreign owned enterprise (“WFOE”) organized under the laws of the People’s Republic of China (“PRC”), was incorporated on July 13, 2010. Ningbo Sntaro Network Technology Co., Ltd. exercises contractual control over Beijing Sntaro Technology Co., Ltd. (the “Beijing Sntaro”), an operating company organized under the laws of the PRC, which is principally engaged in the development and operation of online games. A detailed discussion regarding the contractual arrangement may be found below under the caption “VIE Structure”. Beijing Sntaro owned a 100% equity interest in Beijing Sntaro Freeland Network Co., Ltd, a company organized under the laws of the PRC, until December 31, 2012, when it transferred such interest to an unrelated third party. As a result of the transfer, FL Network ceased to be our subsidiary starting on December 31, 2012.

 

On July 18, 2011, Santaro Investments, Ltd established Outlets Internet Sale Limited jointly with New Select Group Limited, an unrelated company incorporated in BVI, each holding a 50% of the equity interest. The primary objective of the joint venture is to further extend and develop our online sales in the PRC.

 

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ORGANIZATIONAL STRUCTURE

 

Z:\Vineyard\Live jobs\2013\03 Mar\27 Mar\Shift I\v336394 SANTARO INTERACTIVE ENTERTAINMENT COMPANY - 10K\Draft\06-Merge

 

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VIE Structure

 

PRC regulations prohibit direct foreign ownership of business entities providing internet content, or ICP, services in the PRC such as the businesses providing online games. In September 2010, a series of contractual arrangements were entered into between Ningbo Sntaro and Beijing Sntaro, its individual owners. These arrangements were renewed in December 5, 2011 due to the change in the paid-in capital of Beijing Sntaro. Pursuant to the agreements, Ningbo Sntaro provides exclusive technical consulting and management services to Beijing Sntaro. A summary of the major terms of the agreements are as follows:

 

(1)Ningbo Sntaro has a decisive right to determine the amount of the fees it will receive and it intends to transfer substantially all of the economic benefits of Beijing Sntaro to Ningbo Sntaro;
(2)The equity owners of Beijing Sntaro irrevocably granted Ningbo Sntaro the right to make all operating and business decisions for Beijing Sntaro on behalf of the equity owners;
(3)All equity owned by the three equity owners of Beijing Sntaro shall be pledged to Ningbo Sntaro as collateral for the service fee payable to Ningbo Sntaro; and
(4)The equity owners of Beijing Sntaro may not dispose of or enter into any other agreements involving all and any of the equity interest of Beijing Sntaro without prior agreement by Ningbo Sntaro.

 

Pursuant to the above arrangements, all of the equity owners' rights and obligations of Beijing Sntaro were assigned to Ningbo Sntaro, which resulted in the equity owners of Beijing Sntaro inability to make decisions that have a significant effect on Beijing Sntaro's operations, and enable Ningbo Sntaro to extract the profits from the operation of Beijing Sntaro and assume Beijing Sntaro's residual benefits. Because Ningbo Sntaro and its indirect parent are the sole interest holders of Beijing Sntaro, the Company consolidated Beijing Sntaro from its inception consistent with the provisions of FASB Accounting Standards Codification ("ASC") 810.

 

In addition, since all of these contractual arrangements are governed by PRC law and provide for the resolution of disputes through either arbitration or litigation in the PRC, they will be interpreted in accordance with PRC law and any disputes will be resolved in accordance with PRC legal procedures. The legal environment in the PRC is not as developed as other jurisdictions, such as the United States. As a result, uncertainties in the PRC legal system could further limit the Company’s ability to enforce these contractual arrangements. Furthermore, these contracts may not be enforceable in China if PRC government authorities or courts take a view that such contracts contravene PRC laws and regulations or are otherwise not enforceable for public policy reasons. In the event the Company is unable to enforce these contractual arrangements, it may not be able to exert effective control over Beijing Sntaro and its ability to conduct its business may be materially and adversely affected.

 

None of the assets of the variable interest entities (the “VIEs”) can be used to settle obligations of the consolidated VIE. Conversely, liabilities recognized as a result of consolidating the VIEs do not represent additional claims on the Company’s general assets.

 

Most of our operations are conducted through our affiliates that the Company controls through contractual agreements in the form of VIEs. Current regulations in China permit our PRC subsidiaries to pay dividends only out of accumulated distributable profits, if any, determined in accordance with their articles of association and PRC accounting standards and regulations. The ability of these Chinese affiliates to pay dividends may be restricted by factors that include changes in applicable foreign exchange and other laws and regulations.

 

 

A.Under PRC law, our subsidiary may only pay dividends after 10% of its after-tax profits have been set aside as reserve funds, unless such reserves have reached at least 50% of its registered capital. Such cash reserve may not be distributed as cash dividends.

 

B.The PRC Income Tax Law also imposes a 10% withholding income tax on dividends generated on or after January 1, 2008 and distributed by a resident enterprise to its foreign investors, if such foreign investors are considered a non-resident enterprise without any establishment or place in China, or if the dividends have no connection with such foreign investors’ establishment or place in China, unless such foreign investors’ jurisdiction of incorporation has a tax treaty with China that provides for a different withholding arrangement.

 

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All of our current revenue is generated in PRC currency Renminbi (“RMB”). Any future restrictions on currency exchanges may limit our ability to use net revenues generated in Renminbi, to make dividends or other payments in U.S. dollars, or fund possible business activities outside China.

 

Foreign currency exchange regulation in China is primarily governed by the following rules:

 

·Foreign Exchange Administration Rules (1996), as amended in August 2008, or the Exchange Rules;
·Administration Rules of the Settlement, Sale and Payment of Foreign Exchange (1996), or the Administration Rules.

 

Under the Administration Rules, RMB is freely convertible for current account items, including the distribution of dividends, interest payments, trade and service related foreign exchange transactions, but not for capital account items, such as direct investments, loans, repatriation of investments and investments in securities outside of China, unless the prior approval of the SAFE is obtained and prior registration with the SAFE is made. Foreign-invested enterprises like ours that need foreign exchange for the distribution of profits to their shareholders may affect payment from their foreign exchange accounts or purchase and pay foreign exchange rates at the designated foreign exchange banks to their foreign shareholders by producing board resolutions for such profit distribution. Based on their needs, foreign-invested enterprises are permitted to open foreign exchange settlement accounts for current account receipts and payments of foreign exchange along with specialized accounts for capital account receipts and payments of foreign exchange at certain designated foreign exchange banks.

 


BUSINESS OVERVIEW 


 

Santaro Interactive Entertainment Company is a development stage company that primarily designs, develops and operates web-based Massive Multiplayer Online Role-Playing Games (MMORPGs), mobile games, browser game platforms, as well as related products and services. We launched our first MMORPG, the 108 Warriors, and a browser game platform, www.1799.com, in August 2012 and November 2012, respectively. We are in the process of developing a number of web-based and mobile games, including League of Chibi Warriors and Rainblood Zero (temporary), which are excepted to be released in the third quarter of 2013.

 

MMORPGs

 

Santaro employs a development team with strong Research and Development (R&D) expertise and experience in the online gaming industry in China and Korea.  Since our establishment, we have invested heavily in developing proprietary SOUL Game Engine and Coral Game Engine for new MMORPG development. In August 2012 Santaro launched its first MMORPG, the 108 Warriors.  

 

The 108 Warriors

 

Our first MMORPG, the 108 Warriors, is a new Chinese martial arts online game based on traditional Chinese culture and inspired by ancient martial arts techniques. The game involves the twelve animals of the Chinese Zodiac, with masks from the Beijing Opera used to identify various characters. Players will be able to purchase different identities and the themes used are linked to the tribes of Chinese minority groups.

 

108 Warriors tells stories of a group of heroes who stand for different classes of people daring to struggle against the corrupt and unjust royal court and then rise up at the end of Northern Song Dynasty. It is a realistic martial-art game based on one of the Four Chinese Classical Masterpieces, Outlaws of the Marsh.

 

108 Warriors won the Golden Plume Award in 2012 for “Best Originality Online Game” after the release of the 3.1.6 version in August, 2012. The Golden Plume Awards is considered the most important award in the online gaming industry in China. The award is voted on by more than 50 million gamers across China is notorious for providing the best-representing of gamers in Chinese gaming industry.

 

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As of December 31, 2012, there were 203,734 registered users since the development of the game, including 69,069 registered since the open beta release in August 2012.

 

We expect that a new server will be opened in April 2013. The total registered members of 108 Warriors in the fiscal year 2013 is expected to reach approximately 500,000.

 

Other MMORPGs

 

The following is an overview of other MMORPGs in development.

 

UU World.           UU World is a competitive leisure racing game, and is the first game in Santaro’s UU World library, which will consist of a series of similar and separate role-playing games (RPGs). Players will be able to communicate, trade tools, and conduct various activities in the lobby of UU World. UU World is a platform for online game users to switch from one game to another. New games will be added to UU World in the future, such as UU Combat, UU Air Battle, UU Golf, UU Tennis and UU Fishing. Although these games are separate from each other, tools obtained in one game can be used in another.

 

UU World was suspended due to changes of market perspectives in the industry and we expect to further modify and optimize the contents and designs of the game in the future.

 

Browser Games Platform

 

In November 16, 2012, the Company established the web browser game platforms www.05yx.com, which later rebranded to www.1799.com. The website focus on providing a platform to Santaro’s self-developed browser games as well as higher quality third party games. The platform distributes games such as MMORPG, simulation games, board games, puzzle games and social games. The focus of the platform is to provide diversification and to make available a wide variety of games that appeal to a large and diverse spectrum of users. At the end of 2012, Santaro entered into distribution agreements with five third party game developers, pursuant to which we will distribute six new massive multiplayer online role-playing browser games developed by those developers.

 

The following are some brief descriptions of the games.

 

Heroes of Sango.           Redesigned from Santaro’s development stage MMORPG, the Three Kingdoms Online, Heroes of Sango adopts the ancient history of China as the background to promoting Chinese martial arts and culture in a traditional way. This new game is based on the ‘Three Kingdoms’ (‘Three Kingdoms’ translated in Chinese is ‘SanGuo’), a well-known historical novel. The Three Kingdoms period, from 220 – 280 AD, is one of the bloodiest in Chinese history and is part of an era of disunity, the Six Dynasties, following the loss of power of the Han Dynasty emperors. Although relatively short, this historic period was full of power struggles, and the sophisticated military strategies have been greatly romanticized in Chinese, Japanese and Korean cultures. Celebrated and popularized over the centuries in operas, folk tales and novels in more recent times, the Three Kingdoms saga has now been produced in films, television series, and video games.

 

Contrary to other games based on the Three Kingdoms legend which are either formatted into western fantasy-style games or into more traditional Japanese-style games, Three Kingdoms Online reproduces the Three Kingdoms scenes very closely to reality with the help of strong historical content, thereby allowing players to have a better and more accurate feel for the game.

 

Three Kingdoms Online players need to choose a kingdom and start the game in their first role as a soldier. Players can enjoy reaching character levels and earning free points under the easy level-playing feature, and are enthralled by the large-scale lifelike combat and war systems. Players not only have to focus on the characters’ individual abilities, but must also attach importance to using additional equipment to get more power to defeat the enemies through a card system.

 

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Cards offer instant magical power to attack the enemy, which is usually a decisive factor in battle. Players can recruit their own army once they have accumulated enough points, a feature which is separate from the various grades a player can obtain. Contestants will need to fight their way up the hierarchy to become the King of all Lands, who has all the power and privileges, commands the army in war and tries to unite all of the tribes.

 

The Three Kingdoms Online game is currently in post-development stage.

 

New Fantasy City.           Developed by Funcity Inc., New Fantasy City was launched on November 16, 2012. The game is a cartoon-style turn-based MMORPG web browser game. It includes multiple battling systems such as group battles and Dungeons. The game has a total of 44 Bosses to compete with, making the game a unique style in the industry. Under the agreement with Funcity, Inc., Santaro is entitled to 65% of the monthly revenue derived from distributing the game if the monthly revenue is less than RMB300,000 (approximately US$48,000), and is entitled to 70% of the monthly revenue if the monthly revenue is at greater than or equal to RMB300,000 (approximately US$48,000).

 

Swooned Journey to the West.           Developed by Guangzhou Jieyou Software Co., Ltd., Swooned Journey to the West was launched on November 23, 2012. The game’s storyline is based on one of the four masterpieces of Chinese ancient literature, Journey to the West. The game is integrated with multiple elements, including adventure, role-playing, etc. The featured graphic design and visual effects make it a fun playing game. Under the agreement with Jieyou Software Co., Ltd., Santaro is entitled to 60% of monthly revenue derived from distributing the game if the monthly revenue is less than RMB1,000,000 (approximately US$160,000), and is entitled to 65% of the monthly revenue if the monthly revenue is at greater than or equal to RMB1,000,000 (approximately US$160,000).

 

Battle of Thousand Heroes.           Developed by Gamewave Group, Battle of Thousand Heroes was launched on November 30, 2012. The game is an action MMORPG based on the popular theme, the Three Kingdom. It has a faction battle system which makes it unique from other web browser games. The faction battle system was originally introduced from client-based MMORPGs and the system can often attract more users to join and play the game. Under the agreement with Gamewave Group, Santaro is entitled to 65% of monthly gross revenue derived from distributing the game.

 

Fallen Immortals.                     Developed by Guangzhou Mingchao Network Co., Ltd. Fallen Immortals was launched on December 20, 2012. The game is a cartoon-style action game which has a sophisticated item system and a dungeon system as well. The game’s storyline is based on fantasy fairytales, such as immortals fallen into the human land and conquer the devils and other enemies. Under the agreement with Mingchao Network Co., Ltd., Santaro is entitled to 60% of monthly revenue derived from distributing the game if the monthly revenue is less than RMB200,000 (approximately US$32,000), and is entitled to 65% of such monthly revenue if such revenue is at greater than or equal to RMB200,000 (approximately US$32,000).

 

Additionally, the Company has entered into distribution agreements with Shanghai UUZU Information Technology Co., Ltd., Guangzhou Xianhai Network Technology Co., Ltd., and Beijing Babeltime Technology Co., Ltd., pursuant to which the Company will distribute the games Knight Saga, a role playing MMORPG which won the 2012 Golden Plume Award for “User Most Enjoyed Top Ten Webgame”, the General, a simulation game (SLG) which won the 2012 Golden Plume Award for “User Most Anticipated Top Ten Webgame”, Warlord Flame, and Blood King Someday.

 

During the fiscal year 2012, we believe that we have enhanced our game portfolio through agreements with quality and award-winning developers for our expanding user base. We intend to broaden our strategic relationships in China as well as internationally in 2013.

 

Mobile Games

 

Mobile games are commonly referred to the games that are developed specifically for smart phones and other portable devices. According to Pyramid Research, the mobile gaming market is predicted to reach $18 billion by 2014 due to the growing number of wireless subscribers in emerging markets such as Brazil, China, India, Mexico, Nigeria, Poland, Russia and South Africa. Therefore the Company believes that, with the huge number of smart phone users increasing in China, the mobile game sector will be the Company’s next revenue generating point.

 

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As of December 31, 2012, Santaro was in the process of developing two mobile games that are expected to be released in 2013.

 

League of Chibi Warriors

 

League of Chibi Warriors is a cartoon-style collectible card game (CCG). Users can access and control a variety of different legendary heroes from different times throughout the Chinese history. With all kinds of card-evolving and breeding systems, the users’ desire of collecting cards will be fulfilled in the most possible way by thousands of different kinds of cards.

 

The beta version of the game is expected to be released in May 2013, and we expect to launch the game in July 2013. Also we expect that the total revenue of the fiscal year of 2013 for this game will be approximately RMB 5.7 million (approximately USD 900,000).

 

Rainblood Zero (Temporary)

 

Rainblood Zero is an action game and it is one of a series of games originally developed in China. It tells a story about a virtual world filled with mystery and darkness, and people have to live in betrayal, lies and conspiracies. Our version is the mobile-transplanted version of the Rainblood Series Game

 

We expect to release the beta version of the game in early April 2013, and launch the full version in July 2013. The revenue of the fiscal year of 2013 is expected to be approximately RMB 4.6 million (approximately USD 730,000).

 

Other Services

 

E-Commerce Platform

 

On July 18, 2011, the Company established Outlets Internet Sale Limited jointly with New Select Group Limited, an unrelated company incorporated in BVI, each holding 50% of the equity interest. The primary objective for the joint venture is to further extend and develop our online sales in the PRC.

 

Jointly developed by Santaro and Outlet (China) Limited, the Outlets E-Commerce Platform Project is an e-commerce business and management platform, and an online virtual version of the Outlets China centers (www.outletcn.com/en/index.aspx), luxury-brand physical shopping centers currently under construction in the five largest metro regions of China. The Company expects the Outlets Online to be China’s first fully interactive virtual shopping environment, allowing the user to walk around the virtual outlets compound, enter the individual virtual shops, look through the product selection, input the user’s individual size and dimensions, try on the item and purchase it online.

 

Santaro’s proprietary platform offers numerous entertaining applications through its Application Programming Interface (API), providing a perfect high end shopping experience to online users.

 

Platform Features:

 

1.          Fine System Structure. Through our proprietary system structure, users rapidly access the luxury Outlets shopping centers, and select products anytime from anywhere, through a platform that is stable, secure, accurate and expandable.

 

2.          Characteristic 3D Shopping. Through 3D models and dressing up technology, products are displayed with fine effects. Online users can comprehensively experience a virtual shopping experience in a most realistic way, including trying on garments and accessories.

 

3.          Flexible Business Management. Offers brand distributors many cooperation models for flexibility and ease of use.

 

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4.          Powerful Contents Management. Contents management including web, brands, products, commercials and events can be managed through self-management backstage system.

 

5.          Complete Data Statistic. Customer preference analysis through tracking online behavior enables personalized shopping experiences catered to a customer’s individual needs and preferences.

 

6.          Open Platform. Easily connects to a wide variety of applications through its open API function, building an integrated composite platform with features including shopping, lifestyle, entertainment, social network and so on.

 

In January, 2012, we developed a demo version of the virtual platform which contains most of the above features. However the development of the platform is fully depended on the development of the physical shopping centers since the look of the virtual malls will fully reflect the appearance of its physical models. We are currently waiting for the physical malls to be constructed and inhabited before we can further develop our virtual version of these malls. The constructions of the physical malls which was initiated and commenced by our partner was delayed. We expect to finalize the development of our virtual platform once we are informed of the completion of the physical malls by our partner.

 


TECHNOLOGY 


 

SOUL Game Engine

 

Santaro has developed its own proprietary game engine technology for the development of MMORPGs, namely, the SOUL Game Engine. Three Kingdoms Online and UU World have both been developed using the SOUL Game Engine and, in the future, this engine will continue to be used for the development of both MMORPGs and web games.

 

Content might be king, but when it comes to Internet content, keeping up with technological innovation is just as crucial. Companies are continually developing new games with the latest technological tools to attract more users and boost revenues.  Without its own game engine, a company cannot understand in any depth the key drivers needed for developing an online game. This is the reason why Santaro decided to develop its own proprietary advanced online engine product, which it calls the SOUL Game Engine. Santaro’s proprietary technology will support over 40,000 simultaneous players. This is a larger concurrent user capacity than most online game companies are currently able to operate in China.   Below is a brief description of the six key components of the SOUL Game Engine. These include: World Map Editor, Physical Properties Tool, Physical Effects Tool, Visual Material Tool, Artificial Intelligence Tool, and User Interface Tool.

 

World Map Editor

 

With highly sophisticated computer graphic design techniques and editing, art designers can build colorful topography and geomorphology through a basic height picture that is dynamic and flexible. Different levels of blending materials can be used, including displacement mapping, normal mapping and all kinds of complicated textures. For example, a rough and winding gravel path can be designed through the hills and tracks covered with various types of plants and vegetation.  The SOUL Game Engine’s map editor completely supports the conversion between indoor and outdoor environments and also enables dynamic features per pixel for light and shade effects. With the synthesizing of the world map editor, the game can show and simulate waves, realistic fire, smoke, etc. In addition, the combination of the dynamic sky box and cloud editor system can produce a lifelike sky effect.  Santaro’s aim is to create beautifully designed virtual space and have its customers ‘feel’ they are playing in a stimulating and special game environment.

 

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Physical Properties Tool

 

The ultimate role of the Physical Properties Tool editor is to enable games to appear more realistic. Most backgrounds and objects in earlier 3D games look very unreal. Through the dynamic simulation techniques, the SOUL physical properties tool can set a physical collision bounding box for each model and all the objects in one scene can have the physical information of mass, centre of gravity, linear and angular velocity, linear and angular momentum, etc. This tool provides players with an incredible sensation of the real physical world.  The SOUL Game Engine physical properties tool enables players to experience the games as a film spectacle, with realistic effects, such as explosions, collisions between different kinds of objects, collapsed buildings, etc.

 

Physical Effects Tool

 

The Physical Effects Tool editor covers diverse effects, including a smart particle system that can be used for all objects under any type of scenario, such as fire, shining metal, and smoke on battlefields. For example, the effect of light and shade on weapons can be seen in the game when a warrior shoots an arrow, or a ray of light will appear when a phoenix is passing by.  Users can imitate the particle effects from the real world, and experience a more realistic lifelike effect.

 

Visual Material Tool

 

The Visual Material Tool editor can create multi-layer blending through adjusting alpha and attenuation. This provides numerous colors and a display function that supports various functions of the games, such as battle, fight, and run.  Based on all surface light effects of an object and the physical properties and geometric characteristics of the material, the refractive index and reflectivity of each point can be calculated precisely.

 

With this tool, a ray of light will travel more naturally and create vivid light and shade effects, e.g. the path of a bullet can be tracked more easily. The most representative usage of the visual material editor is to produce light reflection for the metallic sheen of weapons, such as swords. Providing gloss for precious stones or gold coins is another typical usage.

 

Artificial Intelligence Tool

 

The Artificial Intelligence (AI) Tool is used for editing the movements of non-player characters in the games. It mainly focuses on behavior selection and path-finding techniques. For example, the AI tool can make monsters walk along a path, keep them away from barriers, chase after a character, and attack players who are in their sphere of influence.  All the monsters in Santaro’s online games will be given specific individual characteristics to make them seem true-to-life, so that online game players feel that the virtual games are close to reality.

 

User Interface Tool

 

The User Interface (UI) Tool is used for designing the game players’ interface. Designers establish a main interface, a skills interface, and set up conversation windows by editing all kinds of controls, such as user login interface, role specifications, and a series of other features to help players maximize their game experience.

 

Coral Game Engine

 

Santaro has developed another 3D game engine specifically for the development of its 108 Warrior MMORPG. It is integrated with below features:

 

3D Shadowing

The Coral game engine fully and equally supports OpenGL technology and Direct3D technology, both of which are the dominant technologies on 3D shadowing in the industry.

 

Compatibility

It is compatible for both 2D and 3D modes, and combines the advantages from both modes as well.

 

Shadowing Engine

The shadowing engine is highly optimized to reflect real lighting effects.

 

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Hardware Acceleration

It also supports hardware acceleration which results high efficiency on model shadowing.

 

Scene Management System

 

Script System

It fully supports LUA script language.

 

Network Underlying Library

It contains a fast and secure network underlying library.

 

User Interface Tool

It contains an easy to use User Interface (UI) Tool which includes map tools, graphic tools and effects tool etc.

 

Technology Infrastructure

 

Santaro’s major Internet Data Centre (IDC) is located in Beijing. This centre is critical to Santaro’s overall operations, as it hosts key customer information such as account verification as well as the accounting and billing system. As the centre contains key data, it also has a sophisticated security system consisting of firewall, load balance devices, multi-processing and multi-core routers. In addition, when the number of concurrent users reaches 100,000, this core IDC will also play a key role for off-site disaster recovery, if needed. The facility is a major back-up center in case of force majeure events, such as earthquake and five, as well as a center managing users’ data and network traffic.

 

The Company has built a reliable and secure network infrastructure to fully support its operations. In order to maintain stable operation of its MMORPGs, Santaro maintains 300 servers located in Internet Data Centers (IDC) in 80 major cities in China. These major cities are Shanghai, Guangzhou, Shijiazhuang, Shenyang, Chengdu, and Xi’an and are the network backbone nodes. These nodes provide various regions with the capacity to accommodate up to 100,000 concurrent game players and a sufficient amount of connectivity bandwidth to maintain such a service. When the number of players is close to 100,000, new backbone nodes will be set up.

 


OPERATIONS


 

Customer Service

 

Santaro provides consistent high-quality customer service and is responsive to game players’ needs. Game players using Santaro products are able to access the customer service center via in-game chats, phone or e-mail 24 hours a day, seven days a week. In addition, a forum website was setup in August 2012 for game players to submit feedback. As of December 31, 2012, Santaro currently has over 17 dedicated customer service representatives called Game Masters (GMs), many of whom are MMORPG enthusiasts. In August 2012, Santaro has set up detailed guidelines on how GMs should handle requests, complaints, suggestions or bug reports they receive from customers by email, phone or chat lines, as well as how to send information back to the Product Development Department and/or the Operation and Maintenance Department, to ensure issues are addressed promptly and accurately.

 

Pricing

 

The online game industry in China requires free-to-play content if an item-based charging business model is offered. In fact, unlike most western online game operators that rely on a time-based charging business model to generate revenues, the majority of Chinese online game operators offer their games for free. The companies make profits when players purchase virtual online items in the course of their games.

 

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Santaro currently uses an item-based revenue model for its games. Under the item-based revenue model, game players can activate the basic functions of the game free of charge for as long as they want. Santaro generates revenue through the sale of virtual items, such as performance-enhancing clothing, equipment, and accessories that enhance the game-playing experience.

 

Distribution

 

Santaro primarily distributes its games through third party prepaid cards distributors, online commercials on game media websites, and pre-installs game software in Internet café computers.

 

Distribution Through Internet Cafes

 

The Internet cafe industry is a derivative of the World Wide Web economy in China. It is considered to be the most convenient place for people to access the Internet in China. Internet cafes has become the third largest internet accessing place for internet users after home and office, according to the Revelation of the Current Status of Internet Cafe Business in China issued on www.netbarcn.com. According to the internet cafe market report issued by the Culture Department, the total number of internet cafes in China was 146,000 by the end of 2011, while the total number of internet café users has reached 126 million as of the end of 2012, according to CNNIC.

 

According to the 2012 China Internet Cafe Development Report issued by TXWM.com, 90.33% of customers go to internet cafes to play games as their main purposes, making a unique advantage for distributing online games through internet cafes.

 

 

Santaro is in the process of establishing an online promotion platform for internet cafes featuring the following advantages: direct access to end users shortening the distribution channel, lower promotion costs as compared to the traditional distribution channels, and real-time monitoring. Santaro’s internet cafe promotion platform is focusing on the diversification of the products and services. We believe that making all of our products available on the platform will provide internet cafes more options, giving them more room for their own promotion activities. Through our existing connections in the areas of Sichuan, Shandong, Hebei and other provinces, we expect to have at least 4,000 internet cafes joining the plan in 2013. We believe that with further development of the platform, the concept will become a key to the internet cafes business in China. We are confident to make our platform available to cover the majority of China’s Internet cafe business in the near future.

 

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Distribution Through Prepaid Cards

 

Additionally, Santaro sells prepaid game cards in virtual and physical form to a range of regional third-party distributors, who in turn re-distribute them to numerous retail outlets across China. Online payment systems in China are not as widely available to, nor accepted by, consumers as they are in the United States. As a result, companies still need to rely on a physical distribution network, composed of third-party distributors covering a network of retail outlets across China for the sale of their products and services.  As of December 31, 2012, Santaro’s nationwide distribution network consisted of two prepaid cards distributors, and reached over 15 retail outlets.

 

It is our intention once the MMORPGs have been fully operational for at least one to two years and regional distributors are more familiar with Santaro and its games, to establish direct distribution relationships with local dealers. Typically, Santaro will collect payment from its distributors upon delivery of its prepaid game cards and plans to offer sales discounts and rebates to its distributors. The distribution agreements will be non-exclusive, and will not prohibit distributors from working with other online game operators.

 

Promotion

 

Santaro’s promotion activities include online advertising, offline promotions and traditional media. The Company uses different methods to target different demographic groups of game players:

  

·For online advertising, the Company advertises on a variety of websites, including on Internet cafe homepages. Santaro also uses videos to promote its games online, as a dynamic video can show the lifelike scenes of a game and at the same time can give a sense of the exciting special effects.
·Santaro also uses a variety of offline promotional events including, Internet cafe events, free trial plays, game players’ gatherings, and provides souvenirs, awards and prizes.
·With respect to traditional media, promotions include print advertisements in magazines that target the Company’s game player base and outdoor multimedia.

 

Network promotion strategy consists of voluntary individuals or groups with sales skills capabilities and who are keen to promote the product to other potential users. Santaro will seek to minimize distribution and advertising costs to attract customers, and will provide rewards such as high-recharge bonus and virtual item redemption to those individuals or groups of people bringing new players and clients to the Company.

 

Overseas Distribution Strategy

 

Identifying appropriate overseas markets, negotiating with potential third-party licensees and managing the relationships with those licensees require substantial management effort and skills.

 

Chinese online games can prove attractive to foreign markets and some Asian countries, such as Malaysia, Taiwan and Vietnam are fast-growing online games markets, but lack local product development. Because those countries have less competition than what is currently in China, they are attractive markets for Santaro.  In order to distribute some of our online games to those selective overseas markets, we will establish cooperation agreements with one of the local game operators in a selected country. The basic structure of the cooperation agreement will enable the local online game operators acting as distribution agents for Santaro’s games in their local market.  Overseas licensing revenues will consist of an initial license fee and ongoing revenue-based royalties.

 

We expect to initiate the discussion later in the year 2013 with some potential overseas distributors in some Asian markets especially in Chinese speaking markets such as Hong Kong, Taiwan and Malaysia.

 

Billing System

 

Santaro’s billing system can effectively capture the purchase and consumption of virtual items and record game players’ purchase patterns, so the Company can improve its product offerings by designing new virtual items. At the same time, it enables the Company to adjust prices according to consumers’ preferences.

  

The Company sells a substantial portion of virtual prepaid game cards and game points to its players through third-party online payment platforms. Starting from the launch of 108 Warriors on August 23, 2012 through the end of the fiscal year, we sold 1,739 virtual prepaid game cards through our online system as well as third party online payment platforms.

 

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In addition, the Company plans to collect game operations revenue through the sale of prepaid game cards or online direct sales of game points straight from its own website.

 

Santaro’s online players are offered a number of different payment options for playing the Company’s online games.  These payment options include the following:

 

Online Banking: Users may make payments online to Santaro through their online banking account. Santaro has established cooperation agreements with third-party payment platforms such as Alipay, TenPay, 99Bill, and Yeepay.

 

Physical Card: Users may purchase physical game point cards with printed card numbers and passwords in software stores, Internet cafes, kiosks and department stores. Santaro plans to sign distribution agreements with national general agents possessing strong distribution channels.

 

Virtual Card: Players may purchase Santaro’s virtual cards by using third-party electronic point card sales platforms. They are also given the option to e-recharge their virtual cards, if needed. Santaro cooperates with third-party electronic point card sales platforms such as CNcard (cncard.com) and Cobuy (cobuy.com.cn).

 

China Mobile, China Unicom, and China Telecom Top-up Card:  China Mobile, China Unicom and China Telecom top-up cards are widely distributed in China and can be used to make online payments, as they are considered as a form of ‘hard currency’. Santaro offers this type of payment through a cooperation agreement with Yeepay.

 

SMS and Fixed Line:  Users are able to buy game point cards via SMS or their fixed line through the cooperation agreement Santaro has set up with Yeepay.

 

Marketing Strategy

 

In order to produce a strong brand of online games, Santaro expects to differentiate the Company from its competition through the marketing strategies highlighted below:

 

Market Coverage Strategies

 

The Company is implementing targeted marketing strategies for each of its online game products and services to attract customers. There are generally three market coverage strategies to choose from:

 

Undifferentiated Marketing. This strategy consists of targeting a market as a homogeneous unit, instead of a heterogeneous group, in order to attract as many customers as possible with only one product, one price, and one promotion type. Undifferentiated marketing relies on mass distribution and mass advertising, aiming to give the product a superior image in the minds of the consumers. It is a very effective strategy when launching an innovative product in a market where competition is close to nil. Today, this market coverage strategy is not applicable to Santaro.

 

Differentiated Marketing. With this strategy, companies break the market into several sub-markets and design different products and sales tactics for each of these sub-markets. This helps to satisfy different consumer demands. Typically differentiated marketing creates more total sales than undifferentiated marketing, but it also increase the costs of doing business. Santaro will implement this marketing strategy at a later stage and plans to design different products that will satisfy different consumers’ requirements and needs. We will adopt different marketing strategies tailored to the various sub-markets that we sell our games in.

 

Concentrated Marketing. Concentrated marketing focuses on one small part of the marketplace and is affected by a concentrated marketing promotion that seeks to gain a large share of a small market. Concentrated marketing is particularly effective for small companies with limited resources because it enables the company to achieve a strong market position in the specific market segment it serves without mass production, mass distribution or mass advertisement. Companies adopting this kind of strategy generally have a good understanding of their target markets, and as this strategy works well for early-stage operators. Concentrated marketing is the strategy that Santaro currently has adopted.

 

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Product Life Cycle

 

The Company is also looking constantly for new markets to establish additional distribution channels in order to maximize revenues from products that have already been developed. This is done by maximizing awareness of each online game in the market based on its life cycle. The operational life cycle of any developed retail product can be divided into four phases: warm-up period, commercial period, mature period and steady period.

 

Warm-up Period: This stage is the beta launch of a new product in the market. In order to attract attention and interest in our products, we will ensure attractive features, side-effects, fashionable trends, and popular themes are contained in each product we develop.

 

Commercial Period: After modifications are integrated into the product, the commercial operational phase will start and we will start receiving revenue from our customers. Promotion and advertising for this phase will be done via the Internet and by using billboards located in public places with high user density and a large number of viewers.

 

Mature Period: During this phase, to increase our brand image and awareness of our products in the market, we will increase advertising in the market to gain more online players, and boost revenue. Because in today’s markets there are more and more online players, the demand for games is now from a diversified group of consumers, giving us the opportunity to attract more users.

 

Steady Period: We will establish a network of cooperation with local communities throughout the country, as well as overseas agents, to further promote our products and increase our customer base.

 

For each product we develop, we constantly adjust our marketing strategy depending on the outcome of management’s assessment of the opportunity, and at what stage the product is in its current life cycle. In addition, we strive to ensure we have more than one product in the market in order to increase our product offering, strengthen our brand name and annual revenue.

 


GOVERNMENT REGULATIONS


 

Our online games, online services and related content on our websites are subject to various PRC laws and regulations relating to the telecommunications industry, Internet and online games. We are regulated by various government authorities, including:

 

the Ministry of Industry and Information Technology and, before its formal establishment in 2008, its predecessor, the Ministry of Information Industry;

 

the General Administration of Press and Publications (the National Copyright Administration);

 

the State Administration for Industry and Commerce;

 

the Ministry of Culture; and

 

the Ministry of Public Security.

 

The principal PRC regulations governing Internet content, as well as online game services in China include:

 

Telecommunications Regulations (2000);

 

the Administrative Rules for Foreign Investments in Telecommunications Enterprises (2001, and as amended in 2008);

 

the Administrative Measures for Telecommunications Business Operating Licenses (2009);

 

the Internet Information Services Administrative Measures (2000);

 

the Interim Measures for the Administration of Online Games (2010);

 

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the Tentative Measures for Administration of Internet Culture (2010);

 

the Tentative Measures for Administration of Internet Publication (2002);

 

the Notice of Implementing the State Council’s “Regulation ‘Sanding’” and Relevant Interpretation Issued by State Commission Office for Public Sector Reform (“SCOPSR”) and Further Strengthen the Administration and Approval of the Pre-approval and Import of Online Games (2009);

 

the Foreign Investment Industrial Guidance Catalog (2011);

 

the Administrative Measures on Electronic Publications (2008);

 

the Administrative Measures on Software Products (2009);

 

the Administrative Measures on Internet Electronic Bulletin Board Services (2000);

 

the Measures on Computer Software Copyright Registration (2002);

 

the Notice of the Ministry of Culture on Enhancing the Content Review Work of Online Game Products (2004);

 

Some Opinions of the Ministry of Culture and the MIIT on the Development and Administration of Online Games (2005);

 

the Notice on the Work of Purification of Online Games (2005);

 

the Circular on Strengthening the Administration of Foreign Investment in and Operation of Value-added Telecommunications Business (2006);

 

the Circular on Implementing Online Game Anti-fatigue System to Protect the Health of the Minors (2007);

 

the Administrative Measures on Internet Video/Audio Program Services (2007);

 

Notice on Initializing the verification of Real-name Registration for Anti-Fatigue System on Internet Games (or the Real-name Registration Notice) (2011);

 

the Tentative Catalog of Internet Video/Audio Program Services (2010);

 

the Notice on the Reinforcement of the Administration of Internet Cafés and Online Games (2007);

 

the Tentative Measures for Administration of Internet Commodity Transaction and Relevant Services (2010);

 

the Notice on Strengthening the Administration of Virtual Currency of Online Games (2009); and

 

the Tentative Measures for Administration of Internet Goods and Relevant Services Transactions (2010).

 

As the online game industry is at an early stage of development in China, new laws and regulations may be adopted from time to time to require additional licenses and permits. As a result, substantial uncertainties exist regarding the interpretation and implementation of current and any future Chinese laws and regulations applicable to the online game industries.

 

Restrictions on Foreign Investment

 

Under the above regulations, a foreign investor is currently prohibited from owning more than 50% of the equity interest in a Chinese entity that provides value-added telecommunications services, including online games and other Internet content provision services. In addition, foreign and foreign invested enterprises are currently not able to apply for certain required licenses to provide these services.

 

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The Circular on Strengthening the Administration of Foreign Investment in and Operation of Value-added Telecommunications Business issued by the MIIT in July 2006, reiterated the regulations on foreign investment in telecommunications business, which require foreign investors to set up foreign-invested enterprises and obtain an ICP license in order to conduct any value-added telecommunications business in China. Under this circular, a domestic company that holds an ICP license is prohibited from leasing, transferring or selling the license to foreign investors in any form, and from providing any assistance in forms of resources, sites or facilities to foreign investors that conduct value-added telecommunications business illegally in China. Furthermore, the relevant trademarks and domain names that are used in the value-added telecommunications business must be owned by the local ICP license holder or its shareholders. This circular further requires each ICP license holder to have the necessary facilities for its approved business operations and to maintain such facilities in the regions covered by its license. In addition, all value-added telecommunications service providers are required to maintain network and information security in accordance with the standards set forth under relevant PRC regulations. Due to the lack of further necessary interpretation from the regulators, it remains unclear what impact this circular will have on us or the other Chinese Internet companies that have adopted the same or similar corporate and contractual structures as ours.

 

On September 28, 2009, GAPP, the National Copyright Administration, and National Office of Combating Pornography and Illegal Publications jointly issued the GAPP Notice, which restates that foreign investors are not permitted to invest in online game-operating businesses in China via wholly owned, equity joint venture or cooperative joint venture investments. The GAPP Notice expressly prohibits foreign investors from gaining control over or participating in domestic online game operators through indirect ways such as establishing other joint venture companies, or contractual or technical arrangements. However, the GAPP Notice does not provide any interpretation of the term “foreign investors” or make a distinction between foreign online game companies and China based companies under a similar corporate structure like ours. Thus, it is unclear whether such regulations will be applicable to us or many other China based companies that rely on similar contractual arrangements with variable interest entities that operate online games in China. Since the promulgation of the GAPP Notice, we have applied for and obtained ISBNs from GAPP for Internet publications of several new games without encountering any problem. We are not aware that GAPP has taken any enforcement action under the GAPP Notice against any online game operators under a similar corporate structure like ours.

 

We conduct our online game and related businesses through contractual arrangements with Beijing Sntaro. Such arrangements are described in greater details under the caption “VIE Structure”.

 

Regulation of Licenses for Online Games

 

Online game operators are required to hold a variety of permits and licenses, which include:

 

ICP License

 

Under current Chinese laws and regulations, a commercial operator of Internet content provision services must obtain a value-added telecommunications business operating license for Internet content provision from the appropriate telecommunications authorities in order to carry on any commercial Internet content provision operations in China. Santaro has obtained the ICP licenses.

 

Internet Culture Operation License

 

Each ICP license holder that engages in the supply of Internet culture products and related services, including provision of online games services, must obtain an additional Internet culture operation license from the appropriate culture administrative authorities pursuant to the newly issued Tentative Measures for Administration of Internet Culture (2011), which superseded the Tentative Measures for Administration of Internet Culture (2003, and as amended in 2004).

 

Internet Publishing License

 

The GAPP and the MIIT jointly impose a license requirement for any company that intends to engage in Internet publishing, defined as any act by an Internet information service provider to select, edit and process content or programs and to make such content or programs publicly available on the Internet. According to the Tentative Measures for Administration of Internet Publication (2002), the provision of online games services is deemed an Internet publication activity. Therefore, online game operators need to obtain an Internet publishing license in order to directly make their online games services publicly available in China.

 

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Online Bulletin Board Service Approval

 

The MIIT has promulgated rules requiring ICP license holders that provide online bulletin board services to register with, and obtain approval from, the relevant telecommunication authorities.

 

Regulation of Internet Content

 

The Chinese government has promulgated measures relating to Internet content through a number of ministries and agencies, including the MIIT, the Ministry of Culture and the GAPP. These measures specifically prohibit Internet activities, which includes the operation of online games, that result in the publication of any content which is found to, among other things, propagate obscenity, gambling or violence, instigate crimes, undermine public morality or the cultural traditions of the PRC, or compromise State security or secrets. When an Internet content provider or an Internet publisher finds that information falling within the above scope is transmitted on its website or is stored in its electronic bulletin service system, it shall terminate the transmission of such information or delete such information immediately and keep records and report to relevant authorities. If an ICP license holder violates these measures, the PRC government may revoke its ICP license and shut down its websites. In addition, in accordance with the Notice on Enhancing the Content Review Work of Online Game Products (2004) promulgated by the Ministry of Culture, imported and domestic online games should be filed with the Ministry of Culture before the operation of each game.

 

Regulation of Information Security

 

Internet content in China is also regulated and restricted from a State security standpoint. The National People’s Congress, China’s national legislative body, has enacted a law that may subject to criminal punishment in China any effort to: (1) gain improper entry into a computer or system of strategic importance; (2) disseminate politically disruptive information; (3) leak State secrets; (4) spread false commercial information; or (5) infringe intellectual property rights.

 

The Ministry of Public Security has promulgated measures that prohibit use of the Internet in ways which, among other things, result in a leak of State secrets or a spread of socially destabilizing content. The Ministry of Public Security has supervision and inspection rights in this regard, and we may be subject to the jurisdiction of the local public security bureaus. If an ICP license holder violates these measures, the PRC government may revoke its ICP license and shut down its websites.

 

Intellectual Property Rights

 

The State Council and the National Copyright Administration have promulgated various regulations and rules relating to protection of software in China. Under these regulations and rules, software owners, licensees and transferees may register their rights in software with the National Copyright Administration or its local branches and obtain software copyright registration certificates. Although such registration is not mandatory under PRC law, software owners, licensees and transferees are encouraged to go through the registration process and registered software rights may receive better protections.

 

The PRC Trademark Law, adopted in 1982 and revised in 2001, with its implementation rules adopted in 2002, protects registered trademarks. The Trademark Office of the SAIC handles trademark registrations and grants a protection term of ten years to registered trademarks.

 

Virtual Currency

 

On February 15, 2007, the Ministry of Commerce, the People’s Bank of China and other relevant government authorities jointly issued the Notice on the Reinforcement of the Administration of Internet Cafes and Online Games, or the Internet Cafés Notice. Under this notice, the People’s Bank of China is directed to strengthen the administration of virtual currency in online games to avoid any adverse impact on the economy and financial system. This notice provides that the total amount of virtual currency issued by online game operators and the amount purchased by individual game players should be strictly limited, with a strict and clear division between virtual transactions and real transactions carried out by way of electronic commerce. This notice also provides that virtual currency should only be used to purchase in-game items.

 

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On June 4, 2009, Ministry of Commerce jointly issued Notice on the Reinforcement of the Administration of Virtual Currency in Online Games, which defines what is virtual currency and requires that entities shall obtain the approval from the Ministry of Commerce before issuing virtual currency and engaging in transactions using virtual currency in connection with online games. Entities are prohibited from using virtual currency to carry out gambling business.

 

ITEM 1A. RISK FACTORS

 

We are a smaller reporting company as defined by Rule 12b-2 of the Securities Exchange Act of 1934 and are not required to provide the information under this item. 

 

ITEM 1B.  UNRESOLVED STAFF COMMENTS

 

There are no unresolved comments from the SEC.

 

ITEM 2.      PROPERTIES

  

The Company’s office is located at Dazhongsi Zhongkun Plaza Building E, 903. 18A North 3rd Ring Road West, Haidian District Beijing 100098 PRC. We do not own any real property. The Company’s other property and equipment consists wholly of computer equipment, leasehold improvements, and furniture. The net value of the Company’s property was $556,884 as of December 31, 2012.

 

ITEM 3.      LEGAL PROCEEDINGS

 

Currently we are not involved in any pending litigation or legal proceeding.

 

ITEM 4.      MINE SAFETY DISCLOSURES

 

Not applicable.

 

ITEM 5.      MARKET FOR REGISTRANT’S COMMON EQUITY, RELATED STOCKHOLDER MATTERS AND ISSUER PURCHASES OF EQUITY SECURITIES

 

Market Information

 

Only a limited market exists for our securities. There is no assurance that a regular trading market will develop, or if developed, that it will be sustained. Therefore, a shareholder in all likelihood will be unable to resell his securities in our Company. Furthermore, it is unlikely that a lending institution will accept our securities as pledged collateral for loans unless a regular trading market develops.

 

Our company's securities are traded on the Over-The-Counter Bulletin Board (“OTCBB”) operated by the Financial Industry Regulatory Authority (FINRA) under the symbol “STIE”.

 

Fiscal Quarter  High Bid   Low Bid 
2012          
Fourth Quarter  $2.00   $0.30 
Third Quarter  $0.90   $0.16 
Second Quarter  $0.80   $0.10 
First Quarter  $2.39   $0.35 

 

Fiscal Quarter  High Bid   Low Bid 
2011          
Fourth Quarter  $4.95   $1.12 
Third Quarter  $5.29   $3.00 
Second Quarter  $5.35   $4.00 
First Quarter  $5.35   $4.50 

 

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Holders

 

As of March 15, 2013, we had 316 holders of record of our common stock, including shares held by brokerage clearing houses, depositories or otherwise in unregistered form.

 

Dividends

 

We have not declared any cash dividends. We do not intend to pay dividends in the foreseeable future, but rather to reinvest earnings, if any, in our business operations.

 

Section 15(g) of the Securities Exchange Act of 1934

 

Our shares are covered by section 15(g) of the Securities Exchange Act of 1934, as amended, that imposes additional sales practice requirements on broker/dealers who sell such securities to persons other than established customers and accredited investors (generally institutions with assets in excess of $5,000,000 or individuals with net worth in excess of $1,000,000 or annual income exceeding $200,000 in each of the two most recent years or joint income with a spouse exceeding $300,000 for those years). For transactions covered by the Rule, the broker/dealer must make a special suitability determination for the purchase and have received the purchaser's written agreement to the transaction prior to the sale. Consequently, the Rule may affect the ability of broker/dealers to sell our securities and also may affect your ability to sell your shares in the secondary market.

 

Section 15(g) also imposes additional sales practice requirements on broker/dealers who sell penny securities. These rules require a one-page summary of certain essential items. The items include the risk of investing in penny stocks in both public offerings and secondary marketing; terms important to in understanding of the function of the penny stock market, such as “bid” and “offer” quotes, a dealers “spread” and broker/dealer compensation; the broker/dealer compensation, the broker/dealers duties to its customers, including the disclosures required by any other penny stock disclosure rules; the customers rights and remedies in causes of fraud in penny stock transactions; and, the FINRA's toll free telephone number and the central number of the North American Administrators Association, for information on the disciplinary history of broker/dealers and their associated persons.

 

Securities Authorized for Issuance under Equity Compensation Plans

 

We have no equity compensation plans and accordingly we have no shares authorized for issuance under an equity compensation plan.

 

ITEM 6.  SELECTED FINANCIAL DATA

 

We are a smaller reporting company as defined by Rule 12b-2 of the Exchange Act and are not required to provide the information under this item.

 

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ITEM 7.  MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS

 

Forward Looking Statements

 

This Annual Report on Form 10-K and other reports filed by the Company from time to time with the Securities and Exchange Commission (collectively, the “Filings”) contain or may contain forward-looking statements and information that are based upon beliefs of, and information currently available to, the Company’s management as well as estimates and assumptions made by Company’s management. Readers are cautioned not to place undue reliance on these forward-looking statements, which are only predictions and speak only as of the date hereof. When used in the Filings, the words “anticipate”, “believe”, “estimate”, “expect”, “future”, “intend”, “plan”, or the negative of these terms and similar expressions as they relate to the Company or the Company’s management identify forward-looking statements. Such statements reflect the current view of the Company with respect to future events and are subject to risks, uncertainties, assumptions, and other factors (including the risks contained in the section of this report entitled “Risk Factors”) relating to the Company’s industry, and the Company’s operations and results of operations. Should one or more of these risks or uncertainties materialize, or should the underlying assumptions prove incorrect, actual results may differ significantly from those anticipated believed, estimated, expected, intended, or planned.

 

Although the Company believes that the expectations reflected in the forward-looking statements are reasonable, the Company cannot guarantee future results, levels of activity, performance, or achievements. Except as required by applicable law, including the securities laws of the United States, the Company does not intend to update any of the forward-looking statements to conform these statements to actual results. Readers are urged to carefully review and consider the various disclosures made throughout the entirety of this quarterly report, which attempt to advise interest parties of the risks and factors that may affect our business, financial condition, results of operations, and prospects.

 

Our financial statements are prepared in accordance with U.S. GAAP. These accounting principles require us to make certain estimates, judgments and assumptions. We believe that the estimates, judgments and assumptions upon which are relied are reasonable based upon information available to us at the time that these estimates, judgments and assumptions are made. These estimates, judgments and assumptions can affect the reported amounts of assets and liabilities as of the date of the financial statements as well as the reported amounts of expenses during the periods presented. Our financial statements would be affected to the extent there are material differences between these estimates and actual results. In many cases, the accounting treatment of a particular transaction is specifically dictated by U.S. GAAP and does not require management’s judgment in its application. There are also areas in which management’s judgment in selecting any available alternative would not produce a materially different result.

 

Accounting Policy of Revenue Recognition 

 

The Company currently provides online game services in the PRC and recognizes revenue in accordance to the criteria of ASC subtopic 605 (“ASC 605”), Revenue Recognition when persuasive evidence of an arrangement exists, the service has been rendered, the sales price is fixed or determinable, and collectability is reasonably assured.  Online game revenues include our MMOG operations and Co-operation Web-based game revenues.

 

MMOG operations

 

The Company operates Massively Multiplayer Online Role-Playing Games (“MMORPG”) under a free-to-play model. The online game revenue derives from the sale of in-game virtual items and revenue was recognized pursuant to the item-based revenue model.

 

Under the item-based model, players are able to play the basic features of the game for free. We generate revenues when players purchase virtual items that enhance their playing experience, such as weapons, clothing, accessories and pets. The item-based revenue model allows us to introduce new virtual items or change the features or properties of virtual items to enhance game player interaction and create a better game community.

 

The Company sells prepaid cards, in both virtual and physical forms, to third party distributors who in turn sell the prepaid cards to end customers. The prepaid cards provide customers with a pre-specified number of game points for consumption. All prepaid cards sold to distributors require upfront advance cash payments. The prepaid game cards entitle end users to purchase virtual items in the Company’s online games. Prepaid cards will expire two years after the date of card production if they have never been activated. The proceeds from the expired game cards are recognized as revenue upon expiration of cards. In contrast, once the prepaid cards are activated and credited to a player’s personal game account, they will not expire as long as the personal game account remains active. The personal game account will always remain active before the game stop operating.

 

The end users also could choose bank recharge method directly to exchange Santaro currency (“Long Bi”) or game currency of 108 warriors (“Silver”) through third-party payment platforms.

 

21
 

 

All proceeds received from distributors or through direct online payment systems are deferred when received, revenues are recognized over estimated life of the virtual items that game players purchase or as the virtual items are consumed. The below description are the detailed revenue recognition method adopted by the company.

 

Instant consumption mode is used when users purchase instant services or items with Silver. And as that service or item will be immediately consumed right after the Silver is paid by the user, therefore the reflected RMB value (from equivalent Silver) can be confirmed and recorded as revenue after the completion of the purchase (exchange Long Bi for Silver) by the user.

 

Limited consumption mode is used when users purchase the items or services with limited effective time. This type of items or services will be fully consumed by the end of the effective time. Therefore the reflected RMB value of that purchase will be confirmed as revenue after the item or service has been fully consumed (expired).

 

Apportioned consumption mode is used for perpetual virtual items and services, which can be used unlimited times through their estimated life spans. The delivery criterion for perpetual virtual items is generally met ratably over the expected delivery obligation period, which, in this case, is the estimated life of the perpetual virtual items purchased. Revenue is recognized proportionately over the estimated life spans which are based on data related to paying game player usage patterns for each category of virtual item. The game log, which records the whole process of a specific item or service being purchased and consumed, will be used periodically to readjust the estimation on perpetual virtual items’ life spans.

 

Co-operation Web-based game

 

As the operator, the Company signed distribution agreements with third-party developers to offer the games to users on its websites or platforms. Although the company is the party that signs the user agreement with its users and is responsible for its users’ experience on its Websites or platforms, its remaining obligation is deemed to be inconsequential and perfunctory after the end users recharge to exchange the game coins of these web-based games. Besides, the third party developers obliged to provide on-going services to users, so a proportion of the full revenue received from end users is recorded as revenue according to the distribution agreements.

 

Results of Operations

 

Because the Company is in the development stage, our operations have been limited to developing our products.  As a result, the Company only has generated an insignificant amount of revenue during the period from August 9, 2006, its inception, through December 31, 2012. The Company’s business, financial condition and results of operations may be influenced by the political, economic and legal environments in the PRC such as changes in governmental policies with respect to laws and regulations, anti-inflationary measures, currency conversion and remittance abroad, and rates and methods of taxation, among other things.

 

The following table sets forth a summary, for the periods indicated, our consolidated results of operations. Our historical results presented below are not necessarily indicative of the results that may be expected for any future period.

 

   Years Ended December 31, 
   2012   2011 
         
Revenue  $27,571   $- 
Cost of revenue   693,059    - 
Gross loss   (665,488)   - 
           
Operating expenses          
Research and development expenses   2,683,443    2,439,991 
Sales and marketing expenses   362,145    21,280 
General and administrative expenses   1,409,898    1,312,272 
Total operating expenses   4,455,486    3,773,543 
           
Loss from operations   (5,120,974)   (3,773,543)
           
Gain on deconsolidation of subsidiary   (15,823)   - 
Non-operating (income) expenses   (7,020)   925 
           
Net loss  $(5,098,131)  $(3,774,468)

 

22
 

 

 

Revenue

 

For the year ended December 31, 2012, revenues were $27,571, representing an increase of $27,571, compared to $0 for the corresponding period in 2011.The increase in net revenues from online games was primarily due to the revenue contribution from 108 Warriors an MMORPG launched in the third quarter of 2012, with an amount of $19,343. The Company also generated a minor revenue from web games during the year ended December 31, 2012.

 

Cost of revenue

 

For the year ended December 31, 2012, cost of revenues were $693,059, representing an increase of $693,059, compared to $0 for the corresponding period in 2011. The increase in cost of revenues from online games was primarily due to the cost from 108 Warriors.

 

Gross loss

 

As a result of the foregoing, our gross loss for the year ended December 31, 2012 was $(665,488) from $0 in the same period of 2011. The reason for the negative gross profit was due to the new game 108 Warriors. Because the game was in introduction stage, the Company needed to spend more costs to launch and operate this new game. These costs were primary composed by salaries of operation staffs, depreciations of the operation equipments, and advertisement fees.

 

Research and Development (R&D) expenses

 

R&D expenses primarily consist of R&D employee salary, rent expenses, social assurance, depreciation, service fee, property management fee and testing fee for R&D activities. For the year ended December 31, 2012, R&D expenses were $2,683,443, representing an increase of $243,452 or 9.98%, compared to $2,439,991 for the corresponding period in 2011. The increase was primarily because rent expenses increased by $326,814 due to an increase in rental fee charge for a newly rented Beijing office, service fee increased by $155,578, consisting of $150,995 paid for outsourcing services required by “Heroes of Sango, 108 Warriors and Demon Sword” development, depreciation increased by $76,550, property management fee increased by $80,548 and social assurance increased by $30,268 compared to the same period of 2011. R&D employee salary decreased by $396,576 and design fee decreased by $47,139 compared to the corresponding period of 2011, which was due to the Company changed part of “MMORPG” to web games to better meet customer demand, since the technique requirement of Web game is lower than the “MMORPG”, the Company fired several junior technicians to save labor cost and improve operational ability. Other variances include expenses for office, business entertainment, business travelling, communication, water and electricity, sundries, computer accessories, etc., presenting a slight increase, accumulated about $17,409.

 

 

Sales and marketing expenses

 

Selling expenses mainly represented selling employee salaries, advertising & promotion fees and water & electricity fees. For the year ended December 31, 2012, selling expenses were $362,145, representing an increase of $340,865 or 1,601.81% compared to $21,280 for the corresponding period in 2011. The increase was mainly due to increases in selling employee salaries, which increased by $198,171 due to the launch of 108 Warriors, and for the same reason, advertising & promotion fee was also increased by $117,560, besides, water & electricity fee increased by $9,519. Meanwhile, car expenses decreased by $4,903 compared with the corresponding period. Other miscellaneous fees increased by $20,518.

 

23
 

 

General and administrative expenses

 

General and administrative expenses consisted primarily of G&A employee salaries, professional services fees, social insurance and depreciation. For the year ended December 31, 2012, total general and administrative expenses were $1,409,898, representing an increase of $97,626 or approximately 7.44% as compared to $1,312,272 for the corresponding period in 2011. The increase was due to increases in professional service fee, which increased by $167,476, in communication fee, which increased by $19,636, in depreciation, which increased by $44,823, compared to the same period in 2011, respectively. Meanwhile, office renovation costs decreased by $37,072, service fee decreased by $28,161, social insurance decreased by $27,094, rent expenses decreased by $25,565, and office expenses decreased by $26,051, compared to the same period in 2011, respectively. The increase of $167,476 in professional service fee was due to the payment of audit fees for the Company’s 2011 annual audit and the auditors’ review fees of the Company’s quarterly reports of 2012 and other professional consulting fees paid in connection with the Sarbanes-Oxley Act of 2002 (“SOX”). Other variances include expenses occurred for G&A employee salaries, membership expenses, travelling expenses, and welfare expenses, etc, presenting a slight increase, accumulated at approximately $9,634.

 

Net loss

 

For the year ended December 31, 2012, net loss increased to $5,098,131 from $3,774,468 for the corresponding period in 2011. The increase in net loss was primarily due to increases in cost of revenues, R&D expenses, sales and marketing expenses and G&A expenses.

 

Liquidity and Capital Resources

 

For the fiscal years 2012 and 2011, we met our working capital requirement mainly by using cash flows from related parties. We anticipate that the existing cash and cash equivalents on hand, together with the net cash flows supported by related parties, will be sufficient to meet our working capital requirements for our on-going projects and to sustain the business operations for the next twelve months.

 

Since we initiated our business operations, we have been funded primarily by related parties. During the past two years, Mr. Zhilian Chen, our Chairman, and CixiYide Auto Co., Ltd. (“CixiYide”), a company 100% beneficially owned by Mr. Chen, provided continuous financial support to the Company. As of December 31, 2011, the total amount of the balance of the loan that had been provided by CixiYide was $1,577,639, and the balance of the loan from Mr. Zhilian Chen was $154,720. As of December 31, 2012, CixiYide and Mr. Zhilian Chen had provided the Company loans in the aggregate amount of $4,222,732 and $170,589, respectively.

 

Going concern and Liquidity

 

The accompanying financial statements are presented on a going concern basis. The Company is in a development stage and only generated an insignificant amount of revenue during the period from its inception (August 9, 2006) to December 31, 2012. The company has recurring net losses and negative cash flows from operations and has been dependent on debt and equity financing. The Company has an accumulated deficit of $14,628,454 as of December 31, 2012. During the year ended December 31, 2011, the Company obtained funding in the amount of $4,750,000 from the issuance of 2,375,000 shares of our common stock, and warrants to purchase a total of 1,187,500 shares of our common stock. On December 5, 2011, Mr. Zhilian Chen converted parts of the loan provided by CixiYide to Beijing Sntaro, i.e., $4,626,818 (RMB 29,260,000), into the registered capital of Beijing Sntaro by the way of subscribing for the increased capital of Beijing Sntaro and then let Beijing Sntaro to pay back the increased capital to CixiYide. There can be no assurance that the Company will be able to obtain additional debt or equity financing on terms acceptable to it, or if at all. Management plans to fund continuing operations through new financing from related parties and equity financing arrangements. These factors raise substantial doubt about our ability to continue as a going concern.

 

 

24
 

 

Cash Flows

 

   Years ended December 31, 
   2012   2011 
         
Net cash used in operating activities  $(4,418,714)  $(3,578,700)
Net cash used in investing activities   (205,565)   (402,008)
Net cash provided by financing activities   2,631,412    5,711,309 
Effect of foreign currency exchange rate changes on cash and cash equivalents   13,759    (22,076)
Net (decrease) increase in cash and cash equivalents  $(1,979,108)  $1,708,525 

 

Net cash used in operating activities: The Company had insignificant amount of revenue from its inception in 2006 to December 31, 2012. Our net cash used in operating activities increased by $840,014 in the year ended December 31, 2012 compared to that in the year ended December 31, 2011, representing an increase of 23.47%. Most operating cash flow is the result of cash-paid expenditure during operation. The increase of net cash used in operating activities was due to increases in salary expense, rent expense and professional service fee. Since the Company will complete its R&D of Heroes of Sango and Demon Sword, and also in order to cope with the release of the Company’s new game 108 warriors, the Company hired more high level staffs for the preparation of operating. Rent expenses increased due to the payment for a newly rented Beijing office. And professional service fee increased due to the payment of audit fees for the Company’s 2011 annual audit and the auditors’ review fees of the Company’s quarterly reports of 2012 and other professional consulting fees paid in connection with the Sarbanes-Oxley Act of 2002 (“SOX”).

 

Net cash used in investing activities: Our net cash used in investing activities decreased by $196,443 in the year ended December 31, 2012 compared to that in the year ended December 31, 2011. The decrease in net cash used in investing activities was the result of a decrease in the purchasing of new equipment with an amount of $154,660, and the decrease in intangibles with an amount of $25,960 during the year ended December 31, 2012.

 

Net cash provided by financing activities: Our cash provided by financing activities significantly decreased from $5,711,309 for the year ended December 31, 2011 to $2,631,412 for the year ended December 31, 2012, representing a decrease of 53.93%. The current financed capital could not support current operation and product development. Through December 31, 2012, CixiYide Auto Company, which is 100% beneficially owned by Mr. Zhilian Chen, continuously provides financial support.

 

Working capital

 

We have working capital deficit of $(4,927,588) as of December 31, 2012, compared with working capital of $228,657 as of December 31, 2011, representing an increase of deficit of 2255%. The significant change in working capital is due to the development stage of the Company’s games. Because the Company’s games only produced insignificant amount of revenue, the Company had to obtain loans to support daily operations. Beijing Sntaro, a subsidiary of the Company, obtained loans in the amount of $1,577,639 in the aggregate as of December 31, 2011 from CixiYide. As of December 31, 2012, the Company accumulatively obtained loans in the amount of $4,393,321 from CixiYide and Mr. Zhilian Chen. On December 5, 2011, Mr. Zhilian Chen converted parts of the loan provided by CixiYide to Beijing Sntaro, i.e., $4,626,818 (RMB 29,260,000), into the registered capital of Beijing Sntaro by the way of subscribing for the increased capital of Beijing Sntaro and then let Beijing Sntaro to pay back the increased capital to CixiYide. The Company also received proceeds in the aggregate of $4.75 million upon the issuance of 2.375 million shares of common stock and warrants to purchase up to 1,187,500 shares of our common stock in 2011.

 

 

Description of Property

 

The Company’s property and equipment consisted wholly of computer equipment, leasehold improvements, and furniture. The book value of the Company’s property and equipment was $556,884 as of December 31, 2012.

 

25
 

 

Employees

 

As of December 31, 2012, the Company employed approximately 103 designers and programmers. The majority of employees have three to five years’ of experience in the online games industry.

 

Competition for talented and well-educated professionals is intense among local online gaming companies. Management has set up an attractive work environment to stimulate employee creativity. A career advancement program has been prepared to provide opportunities for employees to receive additional training and promotion.

 

Recent issued accounting pronouncements

 

The Company does not believe any recently issued but not yet effective accounting standards, if currently adopted, would have a material effect of the consolidated financial position, results of operation and cash flows.

 

Off-Balance Sheet Arrangements

 

The Company does not have any off-balance sheet arrangements that have or are reasonably likely to have a current or future effect on its financial condition, revenues or expenses, results of operations, liquidity, capital expenditures or capital resources that are material.

 

Additional Disclosure

 

In July 2006, the Ministry of Industry and Information Technology of the PRC, or MIIT, issued the Circular on Strengthening the Administration of Foreign Investment in and Operation of Value-added Telecommunications Business, or the MIIT Circular. The MIIT Circular reiterated the regulations on foreign investment in telecommunications businesses, which require foreign investors to set up foreign-invested enterprises and obtain a business operating license for Internet content provision to conduct any value-added telecommunications business in China. Under the MIIT Circular, a domestic company that holds an Internet content provision license is prohibited from leasing, transferring or selling the license to foreign investors in any form, and from providing any assistance, including providing resources, sites or facilities, to foreign investors that conduct value-added telecommunications business illegally in China. Furthermore, the relevant trademarks and domain names that are used in the value-added telecommunications business must be owned by the local Internet content provision license holder. Due to a lack of interpretative materials from the regulator, it is unclear what impact the MIIT Circular will have on us or the other Chinese Internet companies that have adopted the same or similar corporate and contractual structures as ours.

 

On September 28, 2009, the General Administration of Press and Publications, or the GAPP, the National Copyright Administration (hereinafter referred to as “NCA”), and National Office of Combating Pornography and Illegal Publications (hereinafter referred to as “NOCPIP”) jointly published the “Stipulations on ‘Three Provisions’ ” of the State Council and the Relevant Interpretations of the State Commission Office for Public Sector Reform and the Further Strengthening of the Administration of Pre-examination and Approval of Online games and the Examination and Approval of Imported Online games (Xin Chu Lian [2009] No. 13), or Circular 13. Circular 13 restates the general principle espoused in recently promulgated regulations that foreign investment is not permitted in online game operating businesses in China. According to the Article IV of Circular 13, foreign investors are prohibited from participating in online game operating businesses via wholly owned, equity joint venture or cooperative joint venture investments in China, and from controlling and participating in such businesses directly or indirectly through contractual or technical support arrangements. In the event of a violation of these provisions, GAPP shall, in conjunction with the relevant government authorities of the PRC, investigate and handle the same in accordance with the law. In serious cases, the relevant licenses and registrations shall be revoked. However, due to the lack of a detailed interpretation of Circular 13, it is not yet clear how it will be implemented. Moreover, Circular 13 was issued solely by GAPP, NCA and NOCPIP, instead of being jointly issued by the publication administration authorities and other government authorities which are in charge of the related business operations, like the Ministry of Commerce, or the MOFCOM, and the MIIT, and the scope, implementation and enforcement of Circular 13 from the views of the above mentioned other authorities remain uncertain.

 

26
 

 

In the opinion of Han Kun Law Offices, our PRC legal counsel, subject to the interpretation and implementation of the MIIT Circular and Circular 13, the ownership structure of Ningbo Sntaro and Beijing Sntaro and our contractual arrangements with Beijing Sntaro and its shareholders comply with all existing PRC laws, rules and regulations. However, in the opinion of our PRC legal counsel, there are substantial uncertainties regarding the interpretation and application of current or future PRC laws and regulations and there may be changes and other developments in the PRC laws and regulations or their interpretations. Accordingly, we cannot give assurance that the Chinese government authorities will ultimately take a view that is consistent with the opinion of our PRC legal counsel.

 

If the past or current ownership structures, contractual arrangements and businesses of our company Beijing Sntaro is found to be in violation of any existing or future PRC laws or regulations, including the MIIT Circular and Circular 13, the relevant supervisory authorities would have broad discretion in dealing with such violations, including but not limited to: revoking our business and operating licenses; levying fines; confiscating our income or the income of Beijing Sntaro; shutting down our servers or blocking our website; imposing conditions or requirements with which we may not be able to comply; requiring us to restructure the relevant ownership structure, operations or contractual arrangements; restricting or prohibiting our use of the proceeds from our public offering to finance our business and operations in China; and taking other regulatory or enforcement actions that could be harmful to our business.

 

ITEM 7A.  QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK

 

We are a smaller reporting company as defined by Rule 12b-2 of the Exchange Act and are not required to provide the information under this item.

 

27
 

 

ITEM 8.  FINANCIAL STATEMENTS AND SUPPLEMENTARY DATA

 

SANTARO INTERACTIVE ENTERTAINMENT COMPANY

 

CONSOLIDATED AUDITED FINANCIAL STATEMENTS

AS OF DECEMBER 31, 2012

 

28
 

 

SANTARO INTERACTIVE ENTERTAINMENT COMPANY

AND SUBSIDIARIES

 

CONTENTS

 

  Pages
Report of Independent Registered Public Accounting Firm F1
Consolidated Balance Sheets F2
Consolidated Statements of Operations and Comprehensive Loss F3
Consolidated Statements of Changes in Stockholders' Equity (Deficit) F4
Consolidated Statements of Cash Flows F5
Notes to Consolidated Audited Financial Statements F6 - F19

  

29
 

 

Report of Independent Registered Public Accounting Firm

 

To the Board of Directors and Shareholders of

Santaro Interactive Entertainment Company

 

We have audited the accompanying consolidated balance sheets of Santaro Interactive Entertainment Company and its subsidiaries (A development stage company) (the “Company”) as of December 31, 2012 and 2011, and the related consolidated statements of operations and comprehensive loss, changes in stockholders’ equity (deficit), and cash flows for the years then ended and for the period from August 9, 2006 (Inception) through December 31, 2012. The Company’s management is responsible for these consolidated financial statements. Our responsibility is to express an opinion on these financial statements based on our audits.

 

We conducted our audits in accordance with generally accepted auditing standards as established by the Auditing Standards Board (United States) and in accordance with the auditing standards of the Public Company Accounting Oversight Board (United States). Those standards require that we plan and perform the audit to obtain reasonable assurance about whether the financial statements are free of material misstatement. The Company is not required to have, nor were we engaged to perform, an audit of its internal control over financial reporting. Our audits included consideration of internal control over financial reporting as a basis for designing audit procedures that are appropriate in the circumstances, but not for the purpose of expressing an opinion on the effectiveness of the Company’s internal control over financial reporting. Accordingly, we express no such opinion. An audit also includes examining, on a test basis, evidence supporting the amounts and disclosures in the financial statements, assessing the accounting principles used and significant estimates made by management, as well as evaluating the overall financial statement presentation. We believe that our audits provide a reasonable basis for our opinion.

 

In our opinion, the consolidated financial statements referred to above present fairly, in all material respects, the consolidated financial position of the Company as of December 31, 2012 and 2011, and the consolidated results of their operations and its cash flows for the years then ended and for the period from August 9, 2006 (Inception) through December 31, 2012, in conformity with accounting principles generally accepted in the United States of America.

 

The accompanying consolidated financial statements have been prepared assuming that the Company will continue as a going concern. As discussed in Note 2, the Company has incurred significant losses from operations for the years ended December 31, 2012 and 2011, and has a working capital deficiency. These conditions raise substantial doubt about the Company’s ability to continue as a going concern. Management’s plans in regard to these matters are also described in Note 2. The consolidated financial statements do not include any adjustments that might result from the outcome of this uncertainty.

 

/S/ Marcum Bernstein & Pinchuk LLP

New York, New York

March 29, 2013

 

F-1
 

 

Santaro Interactive Entertainment Company

(A Development Stage Company)

Consolidated Balance Sheets

 

   December 31, 
   2012   2011 
ASSETS          
Current assets          
Cash and cash equivalents  $49,504   $2,028,612 
Prepaid expenses   4,751    322,580 
Other receivables   10,592    156,268 
           
Total current assets   64,847    2,507,460 
           
Property and equipment, net   556,884    494,412 
Long term investment   644    644 
Intangibles, net   31,575    33,272 
           
Total Assets  $653,950   $3,035,788 
           
LIABILITIES AND STOCKHOLDERS’ (DEFICIT) EQUITY          
Current liabilities          
Advance from Customers  $79,861   $- 
Taxes payable   737    - 
Deferred revenue   17,461    - 
Other payables and accrued expenses   467,976    533,034 
Due to related parties   4,426,400    1,745,769 
           
Total current liabilities   4,992,435    2,278,803 
Commitments and contingencies          
STOCKHOLDERS’ (DEFICIT) EQUITY          
Common stock ($0.001 par value; authorized –100,000,000 shares; issued and outstanding –69,875,000 shares at December 31, 2012 and 2011, respectively)   69,875    69,875 
Additional paid-in capital   10,578,169    10,578,169 
Deficit accumulated during the development stage   (14,628,454)   (9,530,323)
Accumulated other comprehensive loss   (358,075)   (360,736)
           
Total stockholders’ (deficit) equity   (4,338,485)   756,985 
           
Total Liabilities and Stockholders’ (Deficit) Equity  $653,950   $3,035,788 

 

See notes to the consolidated financial statements

 

* None of the assets of the VIEs can be used only to settle obligations of the consolidated VIEs. Conversely, liabilities recognized as a result of consolidating these VIEs do not represent additional claims on the Company’s general assets (Note 3).

 

 

F-2
 

 

Santaro Interactive Entertainment Company

(A Development Stage Company)

Consolidated Statements of Operations and Comprehensive Loss

 

   Years Ended December 31,     
   2012   2011   August 9, 2006
(inception of Beijing
Sntaro) through
December 31, 2012
 
             
Revenue  $27,571   $-   $27,571 
Cost of revenue   693,059    -    693,059 
Gross loss   (665,488)   -    (665,488)
                
Operating expenses               
Research and development expenses   2,683,443    2,439,991    9,056,654 
Sales and marketing expenses   362,145    21,280    548,921 
General and administrative expenses   1,409,898    1,312,272    4,512,553 
Total operating expenses   4,455,486    3,773,543    14,118,128 
              

 

 
Loss from operations   (5,120,974)   (3,773,543)   (14,783,616)
                
Gain on deconsolidation of subsidiary   (15,823)   -    (15,823)
Non-operating (income) expenses   (7,020)   925    433,480 
                
Loss before non-controlling interest   (5,098,131)   (3,774,468)   (15,201,273)
                
Less: loss attributable to the non-controlling interests   -    -    (572,819)
                
Net loss attributable to the Company   (5,098,131)   (3,774,468)   (14,628,454)
                
Other comprehensive loss               
Net loss   (5,098,131)   (3,774,468)   (15,201,273)
Foreign currency translation adjustment   2,661    (247,528)   (358,075)
Comprehensive loss   (5,095,470)   (4,021,996)   (15,559,348)
Less: Comprehensive loss attributable to the non-controlling interest   -    -    (572,819)
                
Comprehensive loss attributable to the Company  $(5,095,470)  $(4,021,996)  $(14,986,529)
                
Loss per share:               
                
Basic and diluted   (0.07)   (0.06)     
                
Weighted average number of common shares outstanding – basic and diluted   69,875,000    68,470,959      

 

See notes to the consolidated financial statements

 

F-3
 

 

Santaro Interactive Entertainment Company

(A Development Stage Company)

Consolidated Statements of Changes in Stockholders’ Equity (Deficit)

 

   Common Stock   Additional   Deficit accumulated   Accumulated other   Total deficit of         
       $0.001 Par   Paid-In   during development   comprehensive   the Company’s   Non-controlling     
   Share   Value   Capital   stage   income (loss)   stockholders   interest   Total deficit 
                                 
Balance at August 9, 2006   55,670,000   $55,670   $(55,670)  $-   $-   $-   $-   $- 
Net (loss)             -    (21,583)   -    (21,583)   -    (21,583)
Foreign currency exchange translation adjustment, net of nil income taxes             -    -    884    884    -    884 
Inject paid-in capital             139,580    -    -    139,580    -    139,580 
Balance at December 31, 2006   55,670,000    55,670    83,910    (21,583)   884    118,881    -    118,881 
Net (loss)             -    (483,001)   -    (483,001)   -    (483,001)
Foreign currency exchange translation adjustment, net of nil income taxes             -    -    10,100    10,100    -    10,100 
Inject paid-in capital             492,141    -    -    492,141    -    492,141 
Balance at December 31, 2007   55,670,000    55,670    576,051    (504,584)   10,984    138,121    -    138,121 
Net (loss)             -    (805,983)   -    (805,983)   -    (805,983)
Foreign currency exchange translation adjustment, net of nil income taxes             -    -    6,693    6,693    -    6,693 
Inject paid-in capital             739,775    -    -    739,775    -    739,775 
Balance at December 31, 2008   55,670,000    55,670    1,315,826    (1,310,567)   17,677    78,606    -    78,606 
Net (loss)             -    (1,937,574)   -    (1,937,574)   (333,044)   (2,270,618)
Foreign currency exchange translation adjustment, net of nil income taxes             -    -    (22)   (22)   -    (22)
Inject paid-in capital             -    -    -    -    437,771    437,771 
Balance at December 31, 2009   55,670,000    55,670    1,315,826    (3,248,141)   17,655    (1,858,990)   104,727    (1,754,263)
Net (loss)             -    (2,507,714)   -    (2,507,714)   (239,775)   (2,747,489)
Foreign currency exchange translation adjustment, net of nil income taxes             -    -    (130,863)   (130,863)   -    (130,863)
Effect of reverse acquisition   11,830,000    11,830    (112,100)   -    -    (100,270)   135,048    34,778 
Balance as of December 31, 2010   67,500,000    67,500    1,203,726    (5,755,855)   (113,208)   (4,597,837)   -    (4,597,837)
Net (loss)             -    (3,774,468)   -    (3,774,468)   -    (3,774,468)
Foreign currency exchange translation adjustment, net of nil income taxes             -    -    (247,528)   (247,528)   -    (247,528)
Common stock issued for cash June 27,2011   1,000,000    1,000    1,999,000    -    -    2,000,000    -    2,000,000 
Common stock issued for cash August 29, 2011   1,375,000    1,375    2,748,625    -    -    2,750,000    -    2,750,000 
Capital contribution             4,626,818              4,626,818         4,626,818 
Balance as of December 31, 2011   69,875,000    69,875    10,578,169    (9,530,323)   (360,736)   756,985    -    756,985 
Net (loss)        -    -    (5,098,131)   -    (5,098,131)   -    (5,098,131)
Foreign currency exchange translation adjustment, net of nil income taxes        -    -    -    2,661    2,661    -    2,661 
Balance as of December 31, 2012   69,875,000   $69,875   $10,578,169   $(14,628,454)  $(358,075)  $(4,338,485)  $-   $(4,338,485)

 

See notes to the consolidated financial statements

 

F-4
 

 

Santaro Interactive Entertainment Company

(A Development Stage Company)

Consolidated Statements of Cash Flows

 

   Years Ended December 31,     
   2012   2011   August, 2006
(inception of Beijing
Sntaro) through
December 31, 2012
 
Cash flows from operating activities:               
Net loss  $(5,098,131)  $(3,774,468)  $(15,201,273)
Adjustments to reconcile net loss before non-controlling interests to net cash used by operating activities:               
Depreciation   223,138    87,605    528,359 
Amortization of intangible assets   9,991    7,291    17,588 
Gain on deconsolidation of subsidiary   (15,823)       (15,823)
Changes in operating assets and liabilities:               
Prepaid expenses   319,750    (269,305)   5,069 
Other receivables   146,065    (94,014)   (88,492)
Advance from customers   79,814        79,814 
Taxes payable   737        737 
Deferred revenue   17,450        17,450 
Other payables and accrued expenses   (137,081)   446,373    455,220 
Due to related parties   35,376    17,818    81,437 
Net cash used in operating activities   (4,418,714)   (3,578,700)   (14,119,914)
                
Cash flows from investing activities:               
Purchase of property and equipment   (213,350)   (368,010)   (987,519)
Purchase of intangibles   (8,038)   (33,998)   (48,346)
Cash effect on deconsolidation of subsidiary   15,823        15,823 
Net cash used in investing activities   (205,565)   (402,008)   (1,020,042)
                
Cash flows from financing activities:               
Proceeds from sale of stock       4,750,000    6,156,274 
Paid-in capital injection       4,626,818    4,626,818 
Capital contributed by non-controlling interest owner           428,290 
Loan from a related party   2,631,412    1,121,302    8,684,406 
Repayment of related parties loan       (4,786,811)   (4,786,811)
Net cash provided by financing activities   2,631,412    5,711,309    15,108,977 
Effect of exchange rate changes on cash and cash equivalents   13,759    (22,076)   80,483 
Net (decrease) increase in cash and cash equivalents   (1,979,108))   1,708,525    49,504 
Cash and cash equivalents at the beginning of year   2,028,612    320,087     
Cash and cash equivalents at the end of year  $49,504   $2,028,612   $49,504 
Supplemental disclosure for cash flow information               
Interest paid  $   $   $ 
Income taxes paid  $   $   $ 

 

See notes to the consolidated financial statements

 

F-5
 

 

Santaro Interactive Entertainment Company

(A Development Stage Company)

Notes to Consolidated Financial Statements

 

1. ORGANIZATION AND DESCRIPTION OF BUSINESS

 

Santaro Interactive Entertainment Company (“the Company”) was incorporated on December 30, 2009 in the State of Nevada. The Company’s accounting and reporting policies conform to accounting principles generally accepted in the United States of America (U.S GAAP), and the Company’s fiscal year end is December 31.

 

The accompanying consolidated financial statements include the accounts of the following entities, and all significant intercompany transactions and balances have been eliminated in consolidation as of December 31, 2012 and 2011:

 

Consolidated entity name:   Percentage of ownership 
Santaro Holdings, Ltd (“SHL”)   100%
Santaro Investments, Ltd. (“Santaro HK”)   100%
Ningbo Sntaro Network Technology Co., Ltd. (“Ningbo Sntaro”)   100%
Beijing Sntaro Technology Co., Ltd. (“Beijing Sntaro”)   Variable Interest Entity 
Beijing Sntaro Freeland Network Co., Ltd. (“FL Network”) (only through December 31, 2012)   100% subsidiary of Beijing Sntaro 

 

FL Network was a 100% subsidiary of Beijing Sntaro until December 31, 2012, when we ceased to have the power to direct its activities following a change of ownership. As a result of such change, FL Network ceased to be our subsidiary starting December 31, 2012.

 

On October 12, 2010, the Company entered into a Share Exchange Agreement (the “Exchange Agreement”), with Santaro Holdings, Ltd., a limited liability company organized under the laws of British Virgin Islands, (“SHL”), and the shareholders of SHL (collectively the “SHL Shareholders”). Pursuant to the terms of the Exchange Agreement, the SHL Shareholders transferred to the Company 100% of the outstanding shares of SHL in exchange for the newly issued 55,670,000 restricted shares of the common stock of the Company. SHL is a holding company which has a 100% ownership interest in Santaro Investments, Ltd., a Hong Kong company which in turn has a 100% ownership interest in Ningbo Sntaro Network Technology Co., Ltd, a Wholly Foreign Owned Enterprise (“WFOE”) established in the People’s Republic of China. Through control of the WFOE, the Company controls Beijing Sntaro Technology Co., Ltd, a company organized under the laws of the People’s Republic of China and engaged in the development and operation of online games. As a result of the transactions described above, the Company became the record and beneficial owner of 100% of the share capital of SHL and therefore owns 100% of the share capital of its subsidiaries and Variable Interest Entities indirectly.

 

Santaro Holdings, Ltd. (“SHL”) is a limited liability company organized under the laws of British Virgin Islands incorporated on December 2, 2009.100 shares with par value $1.00 were issued and outstanding, although no capital was paid in as of December 31, 2012.

 

F-6
 

 

As a holding company, SHL has one wholly owned subsidiary, Santaro Investments, Ltd. (“Santaro HK”), a Hong Kong corporation set up by SHL on January 27, 2010. On July 13, 2010, Santaro HK set up a wholly owned subsidiary, Ningbo Sntaro Network Technology Co., Ltd. (“Ningbo Sntaro”), a Wholly Foreign Owned Enterprise (WFOE) organized under the laws of the People’s Republic of China (“PRC”). Ningbo Sntaro exercises control through a series of agreements over Beijing Sntaro Technology Co., Ltd. (“Beijing Sntaro”), an operating company organized under the laws of the PRC, and principally engaged in the development and operation of online games. Beijing Sntaro has 100% ownership interest in Beijing Sntaro Freeland Network Co., Ltd. (the “FL Network”) until December 31, 2012, a company organized under the laws of the PRC. The beneficial controlling stockholders of the Company own all the outstanding shares of Beijing Sntaro.  In addition, SHL is the indirect parent of Ningbo Sntaro and controls this entity through its ownership of Santaro HK.

 

On July 18, 2011, Santaro HK established Outlets Internet Sale Limited jointly with New Select Group Limited (BVI), each party holds 50% shares of this newly established entity. The primary objective of this JV establishment is for the further extension and development of on-line business of “Outlet” in PRC China.

 

Beijing Sntaro was organized under the laws of People’s Republic of China (the “PRC”) on August 9, 2006 with paid-in capital of $139,580, which was 80% owned by Mr. Zhilian Chen, Beijing Sntaro’s chairman; the other 20% of the equity was held by Mr. Wenjie Lu. Beijing Sntaro is engaged in the development and operation of online games, investment in online games project. As of the end of fiscal 2012, Beijing Sntaro has been in development stage and does not conduct any substantive sale of its online games.

 

Beijing Sntaro completed a series of changes in ownership which were necessary to comply with its development. In April, 2007, pursuant to a Board of Directors’ resolution, Beijing Sntaro changed its equity ownership as follows; Mr. Zhilian Chen, Mr. Xiaobo Li and Mr. Wenjie Lu became the owners of Beijing Sntaro, with the percentage of ownership of 60%, 20%, and 20% respectively, and paid-in capital of $379,033, $126,344, and $126,344, respectively.

 

In May 2008, Beijing Sntaro entered into its second change of equity ownership. According to the equity agreement in May 2008, Mr. Zhilian Chen, Mr. Xiaobo Li, Mr. Xianhua Shen and Miss Yingnv Sun became the owners of Beijing Sntaro, with the percentage of ownership of 60%, 20%, 10%, and 10%, respectively, and paid in capital of $822,897, $274,299, $137, 150, and $137,150, respectively.

 

On March 9, 2009, Beijing Sntaro established FL Network (only through December 31, 2012), a subsidiary that is engaged in the business of online games development and operation, mainly focuses on technology research, FL Network is 70% owned by Beijing Sntaro, and 30% owned by Beijing East Free Land Media & Film Co., Ltd (the “FL Media”).

 

In April 2010, Beijing Sntaro entered into its third change of equity ownership. According to an amended equity agreement in December 2009, Mr. Xiaobo Li transferred his ownership in Beijing Sntaro to Mr. Zhilian Chen, another owner of Beijing Sntaro, and increased Mr. Chen’s percentage of ownership to 80%, with paid-in of capital $1,097,196. Mr. Xianhua Shen’s and Ms. Yingnv Sun’s equity remained unchanged, with their percentage of ownership at 10%, and 10%, respectively, and paid-in capital of $137,150, and $137,150, respectively.

 

In December 2011, Beijing Sntaro entered into its fourth change of equity ownership. According to the shareholders resolutions and amendments to the articles of association of Beijing Sntaro dated December 5, 2011, Mr. Zhilian Chen subscribed for $4,626,818 of the increased registered capital of Beijing Sntaro. After this newly capital injection, Mr. Zhilian Chen’s, Mr. Xianhua Shen’s and Ms. Yingnv Sun’s equity in Beijing Sntaro changed, with their percentage of ownership at 95.4%, 2.3%, and 2.3%, respectively, and paid-in capital of $5,724,014, $137,150, and $137,150, respectively.

 

On June 20, 2010, the FL Network (only through December 31, 2012), the subsidiary of Beijing Sntaro, also completed a change in its ownership. Ms. Yu Bai was transferred 2.5% ownership by Beijing Sntaro and 2.5% shares by FL Media for free. And Ms. Yu Bai became ownership percentage from 70% and 30% to 67.5% and 27.5%, respectively.

 

F-7
 

 

On October 12, 2010, within the Exchange Agreement described above, the Company used 8,400,000 shares out of the newly issued 55,670,000 shares to exchange the 32.5% noncontrolling interests in FL Network from FL Media and Ms. Yu Bai and gave the interests to Beijing Sntaro, who had 67.5% ownership interest in FL Network. As of December 31, 2010, Beijing Sntaro has 100% ownership interest in the FL Network until December 31, 2012.

 

The Company is principally engaged in the development and operation of online games, and has a core product development team that is responsible for developing new games. Three Kingdoms Online and 108 Warriors are the two Massive Multiplayer Online Role Playing Game (“MMORPG”) games. 108 Warriors was launched in the third quarter of 2012 . UU World is another MMORPG of the Company, which was also under development, but this game has been suspended right now, because the management considered this game is not suitable for current customer’s needs. In order to better meet the market demand, the company decided to search a proper opportunity to transfer this game into another kind of product.

 

2. GOING CONCERN AND LIQUIDITY

 

The accompanying financial statements are presented on a going concern basis. The Company is in a development stage and only generated an insignificant amount of revenue during the period from its inception (August 9, 2006) to December 31, 2012. The Company has recurring net losses and negative cash flows from operations and has been dependent on debt and equity financing. The Company has an accumulated deficit of $14,628,454 as of December 31, 2012. These conditions raise substantial doubt about the Company’s ability to continue as a going concern. During the year ended December 31, 2011, the Company obtained a funding in the aggregate $4,750,000 from the issuance of 2,375,000 shares of our common stock, and warrants to purchase a total of 1,187,500 shares of our common stock. On December 5, 2011, Mr. Zhilian Chen converted parts of the loan provided by CixiYide, a related party (Note 13), to Beijing Sntaro, i.e., $4,626,818 (RMB 29,260,000), into the registered capital of Beijing Sntaro by the way of subscribing for the increased capital of Beijing Sntaro and then let Beijing Sntaro to pay back the increased capital to CixiYide. There can be no assurance that the Company will be able to obtain additional debt or equity financing on terms acceptable to it, or if at all. Management plans to fund continuing operations through new financing from related parties and equity financing arrangements.

 

 

3. VARIABLE INTEREST ENTITIES (VIES)

 

Regulations of the People’s Republic of China (“PRC”) prohibit direct foreign ownership of business entities providing internet content, or ICP, services in the PRC such as the business of providing online games. In September 2010, a series of contractual arrangements were entered between Ningbo Sntaro and Beijing Sntaro and its individual owners. Pursuant to the agreements, Ningbo Sntaro provides exclusive technical consulting and management services to Beijing Sntaro. A summary of the major terms of the agreements is as follows:

 

(1)

Ningbo Sntaro has a decisive right to determine the amount of the fees it will receive and it intends to transfer substantially all of the economic benefits of Beijing Sntaro to Ningbo Sntaro;

(2)The equity owners of Beijing Sntaro irrevocably granted the Ningbo Sntaro the right to make all operating and business decisions for Beijing Sntaro on behalf of the equity owners;
(3)

All equity owned by the three equity owners of Beijing Sntaro shall be pledged to Ningbo Sntaro as a collateral against the service fee payable to Ningbo Sntaro; and

(4)

The equity owners of Beijing Sntaro may not dispose of or enter into any other agreements involving all and any of the equity interest of Beijing Sntaro without prior agreement by Ningbo Sntaro.

 

Pursuant to the above arrangements, all of the equity owners' rights and obligations of Beijing Sntaro were assigned to Ningbo Sntaro, which resulted in the equity owners of Beijing Sntaro lacking the ability to make decisions that have a significant effect on Beijing Sntaro's operations, and enable Ningbo Sntaro to extract the profits from the operation of Beijing Sntaro, and assume the Beijing Sntaro's residual benefits. Because the Ningbo Sntaro and its indirect parent are the sole interest holders of Beijing Sntaro, the Company consolidates Beijing Sntaro from its inception consistent with the provisions of FASB Accounting Standards Codification ("ASC") 810.

 

F-8
 

 

In addition, as all of these contractual arrangements are governed by PRC law and provide for the resolution of disputes through either arbitration or litigation in the PRC, they would be interpreted in accordance with PRC law and any disputes would be resolved in accordance with PRC legal procedures. The legal environment in the PRC is not as developed as in other jurisdictions, such as the United States. As a result, uncertainties in the PRC legal system could further limit the Company’s ability to enforce these contractual arrangements. Furthermore, these contracts may not be enforceable in China if PRC government authorities or courts take a view that such contracts contravene PRC laws and regulations or are otherwise not enforceable for public policy reasons. In the event the Company is unable to enforce these contractual arrangements, it may not be able to exert effective control over the VIEs, and its ability to conduct its business may be materially and adversely affected.

 

None of the assets of the variable interest entities (the “VIEs”) can be used only to settle obligations of the consolidated VIEs. Conversely, liabilities recognized as a result of consolidating these VIEs do not represent additional claims on the Company’s general assets.

 

Most of our operations are conducted through our affiliated companies which the Company controls through contractual agreements in the form of VIEs. Current regulations in China permit our PRC subsidiaries to pay dividends to us only out of its accumulated distributable profits, if any, determined in accordance with their articles of association and PRC accounting standards and regulations. The ability of these Chinese affiliates to make dividends and other payments to us may be restricted by factors that include changes in applicable foreign exchange and other laws and regulations.

 

A.Under PRC law, our subsidiary may only pay dividends after 10% of its after-tax profits have been set aside as reserve funds, unless such reserves have reached at least 50% of its registered capital. Such cash reserve may not be distributed as cash dividends.

 

B.The PRC Income Tax Law also imposes a 10% withholding income tax on dividends generated on or after January 1, 2008 and distributed by a resident enterprise to its foreign investors, if such foreign investors are considered as non-resident enterprise without any establishment or place within China or if the received dividends have no connection with such foreign investors’ establishment or place within China, unless such foreign investors’ jurisdiction of incorporation has a tax treaty with China that provides for a different withholding arrangement.

 

As of December 31, 2012, there were no such retained earnings available for distribution.

 

The following financial statement amounts and balances of the VIEs were included in the accompanying consolidated financial statements as of and for the year ended December 31:

 

   December 31,   December 31, 
   2012   2011 
Total assets  $123,052   $198,095 
           
Total liabilities  $2,682,517   $1,927,064 

 

   Year Ended December 31, 
   2012   2011 
Revenues  $27,571   $- 
           
Net loss  $256,072   $1,541,019 

 

All of our current revenue is generated in PRC currency Renminbi (“RMB”). Any future restrictions on currency exchanges may limit our ability to use net revenues generated in Renminbi to make dividends or other payments in U.S. dollars or fund possible business activities outside China.

 

Foreign currency exchange regulation in China is primarily governed by the following rules:

 

·Foreign Exchange Administration Rules (1996), as amended in August 2008, or the Exchange Rules;

 

F-9
 

 

·Administration Rules of the Settlement, Sale and Payment of Foreign Exchange (1996), or the Administration Rules.

 

Under the Administration Rules, RMB is freely convertible for current account items, including the distribution of dividends, interest payments, trade and service related foreign exchange transactions, but not for capital account items, such as direct investments, loans, repatriation of investments and investments in securities outside of China, unless the prior approval of the SAFE is obtained and prior registration with the SAFE is made. Foreign-invested enterprises like ours that need foreign exchange for the distribution of profits to their shareholders may affect payment from their foreign exchange accounts or purchase and pay foreign exchange rates at the designated foreign exchange banks to their foreign shareholders by producing board resolutions for such profit distribution. Based on their needs, foreign-invested enterprises are permitted to open foreign exchange settlement accounts for current account receipts and payments of foreign exchange along with specialized accounts for capital account receipts and payments of foreign exchange at certain designated foreign exchange banks.

 

4. SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES

 

Principles of consolidation and basis of presentation

 

The accompanying consolidated financial statements have been prepared in accordance with accounting principles generally accepted in the United States of America (“U.S. GAAP”). In the opinion of management, all adjustments (which include normal recurring adjustments) necessary to present a fair statement of the financial position as of December 31, 2012 and 2011, and the results of operations and cash flows for the years ended December 31, 2012 and 2011, have been made. The Company is considered to be in the development stage as defined in Accounting Standards Codification (ASC) 915 “Development Stage Entities”. The Company is devoting substantially all of its efforts on the development and operation of online games.

 

The accompanying consolidated financial statements as of December 31, 2012 and 2011, and for the years then ended include the Companies, SHL, Santaro HK, Ningbo Sntaro, Beijing Sntaro and FL Network (only through December 31, 2012). All inter-company transactions and balances have been eliminated in consolidation.

 

Use of Estimates

 

The preparation of consolidated financial statements in conformity with the U.S. GAAP requires management to make estimates and assumptions that affect the reported amounts of assets, liabilities and disclosures of contingent assets and liabilities at the date of the consolidated financial statements and the reported amounts of revenue and expenses during the reporting period. Actual results could differ from those estimates. Significant items subject to such estimates and assumptions include the useful lives of fixed assets; the fair value determination of financial and equity instruments, the realization of deferred tax assets and; the recoverability of intangible assets and property and equipment; and accruals for income tax uncertainties and other contingencies. The current economic environment has increased the degree of uncertainty inherent in those estimates and assumptions.

 

Foreign Currency Translation and transaction

 

The Company maintains its books and accounting records in RMB, which is determined as the functional currency. The Company’s financial statements are translated into the reporting currency, the United States Dollar (“USD”). Assets and liabilities of the Company are translated at the prevailing exchange rate at each reporting period end. Contributed capital accounts are translated using the historical rate of exchange when capital is injected. Income and expense accounts are translated at the average rate of exchange during the reporting period. Translation adjustments resulting from translation of these financial statements are reflected as accumulated other comprehensive income (loss) in stockholders’ equity (deficit).

 

Translation adjustments resulting from this process are included in accumulated other comprehensive loss in the consolidated statement of operations and comprehensive loss and amounted $358,075 as of December 31, 2012, and $360,736 as of December 31, 2011. The balance sheet amounts with the exception of equity at December 31, 2012 were translated at 6.3161 RMB to $1.00 USD as compared to 6.3647 RMB at December 31, 2011. The equity accounts were stated at their historical rate. The average translation rates applied to income statement accounts for the years ended December 31, 2012 and 2011 were 6.3198 RMB and 6.4739 RMB, respectively.

 

F-10
 

 

Statement of Cash Flows

 

In accordance with FASB guidance, “Statement of Cash Flows,” cash flows from the Company’s operations is calculated based upon the functional currency. As a result, amounts related to assets and liabilities reported on the statement of cash flows may not necessarily agree with changes in the corresponding balances on the balance sheet.

 

Fair Value of Measurements

 

ASC 820 establishes a common definition for fair value to be applied to existing generally accepted accounting principles that require the use of fair value measurements, establishes a framework for measuring fair value and expands disclosure about such fair value measurements.

 

ASC 820 defines fair value as the price that would be received upon sale of an asset or paid to transfer a liability in an orderly transaction between market participants at the measurement date. Additionally, ASC 820 requires the use of valuation techniques that maximize the use of observable inputs and minimize the use of unobservable inputs. These inputs are prioritized below:

 

Level 1: Inputs are unadjusted quoted prices in active markets for identical assets or liabilities available at the measurement date.
Level 2: Inputs are unadjusted quoted prices for similar assets and liabilities in active markets, quoted prices for identical or similar assets and liabilities in markets that are not active, inputs other then quoted prices that are observable, and inputs derived from or corroborated by observable market data.
Level 3: Inputs are unobservable inputs which reflect the reporting entity’s own assumptions on what assumptions the market participants would use in pricing the asset or liability based on the best available information.

 

There were no transfers between level 1, level 2 or level 3 measurements for the year ended December 31, 2012.

 

As of December 31, 2012, none of the Company’s nonfinancial assets or liabilities was measured at fair value on a nonrecurring basis.

 

Cash and cash equivalents, accounts due from and to related parties, other payables and accrued expenses are carried at cost on the balance sheets and the carrying amount approximates their fair value because of the short-term nature of these financial instruments.

 

Cash and Cash Equivalents

 

Cash and cash equivalents include cash on hand, deposits in banks with maturities of three months or less, and all highly liquid investments which are unrestricted as to withdrawal or use, and which have original maturities of three months or less at the time of purchase.

 

The Company maintains cash deposits in financial institutions or state-owned banks within the PRC that are not covered by insurance. Non-performance by these institutions could expose the Company to losses. To date, the Company has not experienced any losses in such accounts.

 

Property and equipment

 

Property and equipment are stated at cost less accumulated depreciation. Depreciation is computed using the straight-line method over the following estimated useful lives:

 

Computer equipment 3-5 years
Leasehold improvements 3 years
Furniture and fixtures 3-5 years

 

F-11
 

 

Expenditures for maintenance and repairs are expensed as incurred. Gain or loss on the disposal of property and equipment is the difference between the net sales proceeds and the carrying amount of the relevant assets and is recognized in the consolidated statements of operations and comprehensive income.

 

Revenue recognition

 

The Company currently provides online game services in the PRC and recognizes revenue in accordance to the criteria of ASC subtopic 605 (“ASC 605”), Revenue Recognition when persuasive evidence of an arrangement exists, the service has been rendered, the sales price is fixed or determinable, and collectability is reasonably assured.  Online game revenues include our MMOG operations and Co-operation Web-based game revenues.

 

MMOG operations

 

The Company operates Massively Multiplayer Online Role-Playing Games (“MMORPG”) under a free-to-play model. The online game revenue derives from the sale of in-game virtual items and revenue was recognized pursuant to the item-based revenue model.

 

Under the item-based model, players are able to play the basic features of the game for free. We generate revenues when players purchase virtual items that enhance their playing experience, such as weapons, clothing, accessories and pets. The item-based revenue model allows us to introduce new virtual items or change the features or properties of virtual items to enhance game player interaction and create a better game community.

 

The Company sells prepaid cards, in both virtual and physical forms, to third party distributors who in turn sell the prepaid cards to end customers. The prepaid cards provide customers with a pre-specified number of game points for consumption. All prepaid cards sold to distributors require upfront advance cash payments. The prepaid game cards entitle end users to purchase virtual items in the Company’s online games. Prepaid cards will expire two years after the date of card production if they have never been activated. The proceeds from the expired game cards are recognized as revenue upon expiration of cards. In contrast, once the prepaid cards are activated and credited to a player’s personal game account, they will not expire as long as the personal game account remains active. The personal game account will always remain active before the game stop operating.

 

The end users also could choose bank recharge method directly to exchange Santaro currency (“Long Bi”) or game currency of 108 warriors (“Silver”) through third-party payment platforms.

 

All proceeds received from distributors or through direct online payment systems are deferred when received, revenues are recognized over estimated life of the virtual items that game players purchase or as the virtual items are consumed. The below description are the detailed revenue recognition method adopted by the company.

 

Instant consumption mode is used when users purchase instant services or items with Silver. And as that service or item will be immediately consumed right after the Silver is paid by the user, therefore the reflected RMB value (from equivalent Silver) can be confirmed and recorded as revenue after the completion of the purchase (exchange Long Bi for Silver) by the user.

 

Limited consumption mode is used when users purchase the items or services with limited effective time. This type of items or services will be fully consumed by the end of the effective time. Therefore the reflected RMB value of that purchase will be confirmed as revenue after the item or service has been fully consumed (expired).

 

Apportioned consumption mode is used for perpetual virtual items and services, which can be used unlimited times through their estimated life spans. The delivery criterion for perpetual virtual items is generally met ratably over the expected delivery obligation period, which, in this case, is the estimated life of the perpetual virtual items purchased. Revenue is recognized proportionately over the estimated life spans which are based on data related to paying game player usage patterns for each category of virtual item. The game log, which records the whole process of a specific item or service being purchased and consumed, will be used periodically to readjust the estimation on perpetual virtual items’ life spans.

 

F-12
 

 

Co-operation Web-based game

 

As the operator, the Company signed distribution agreements with third-party developers to offer the games to users on its websites or platforms. Although the company is the party that signs the user agreement with its users and is responsible for its users’ experience on its Websites or platforms, its remaining obligation is deemed to be inconsequential and perfunctory after the end users recharge to exchange the game coins of these web-based games. Besides, the third party developers obliged to provide on-going services to users, so a proportion of the full revenue received from end users is recorded as revenue according to the distribution agreements.

 

Cost of revenue

 

Cost of revenue consists primarily of service fee, depreciation, salary and social insurance and other expenses incurred by the Company and are recorded on an accrual basis.

 

Costs incurred for maintenance after the online games are available for marketing are expensed when incurred and are included in product cost of revenues.

 

Cost of revenue also includes business tax and surcharges with 5.60% tax rate. Business tax and surcharges for the year ended December 31, 2012 and 2011 were $1,717 and $0, respectively.

 

Research and development expenses

 

For software development costs, including online games, to be sold or marketed to customers, the Company expenses software development costs incurred prior to reaching technological feasibility. Once a software product has reached technological feasibility, all subsequent software costs for that product are capitalized until that product is released for marketing. After an online game is released, the capitalized product development costs are amortized over the estimated product life. To date, the Company has essentially completed its software development concurrently with the establishment of technological feasibility. As of December 31, 2012, no costs have been capitalized.

 

Research and development expenses consist primarily of outsourced research and development expenses, payroll, depreciation charge and other overhead expenses for the development of the Company’s proprietary games, and are recorded on an accrual basis.

 

Sales and marketing expenses

 

Sales and marketing expenses consist primarily of salary, advertising and promotion fee, and other expense incurred by the Company’s sales and marketing personnel. Sales and marketing expenses are recorded on an accrual basis. Sales and marketing expenses for the year ended December 31, 2012 and 2011 were $362,145 and $ 21,280, respectively.

 

Gain on deconsolidation of subsidiary

 

The Company accounts for deconsolidation of subsidiaries in accordance with ASC Topic 810 “Consolidation”. In accordance with ASC Topic 810, the parent shall account for the deconsolidation of a subsidiary by recognizing a gain or loss in net income attributable to the parent, measured as the difference between:

 

a. The aggregate of all of the following:

1. The fair value of any consideration received;

2. The fair value of any retained non-controlling investment in the former subsidiary at the date the subsidiary is deconsolidated;

3. The carrying amount of any non-controlling interest in the former subsidiary (including any accumulated other comprehensive income attributable to the non-controlling interest) at the date the subsidiary is deconsolidated.

 

b. The carrying amount of the former subsidiary’s assets and liabilities.

 

F-13
 

 

Income taxes

 

Income taxes are accounted for under the asset and liability method. Deferred tax assets and liabilities are recognized for the future tax consequences attributable to differences between the financial statement carrying amounts of existing assets and liabilities and their respective tax bases and tax loss and tax credit carry forwards. Deferred tax assets and liabilities are measured using enacted tax rates expected to apply to taxable income in the years in which those temporary differences are expected to be recovered or settled. The effect on deferred tax assets and liabilities of a change in tax rates is recognized in the consolidated statements of income in the period that includes the enactment date. A valuation allowance is provided to reduce the amount of deferred tax assets if it is considered more likely than not that some portion or all of the deferred tax assets will not be realized.

 

ASC 740 clarifies the accounting for uncertain tax positions and requires that an entity recognizes in the consolidated financial statements the impact of a tax position, if that position is more likely than not of being sustained upon examination, based on the technical merits of the position. Recognized income tax positions are measured at the largest amount that is greater than 50% likely of being realized. Changes in recognition or measurement are reflected in the period in which the change in judgment occurs. The Company has elected to classify interest and penalties related to unrecognized tax benefits, if and when required, as a component of income tax expense in the consolidated statements of income.

 

Recent issued accounting pronouncements

 

The Company does not believe any recently issued but not yet effective accounting standards, if currently adopted, would have a material effect of the consolidated financial position, results of operation and cash flows.

 

5. EARNINGS (LOSS) PER SHARE

 

The FASB’s accounting standard for earnings (loss) per share requires presentation of basic and diluted earnings (loss) per share in conjunction with the disclosure of the methodology used in computing such earnings (loss) per share. Basic earnings (loss) per share excludes dilution and is computed by dividing income available to common stockholders by the weighted average common shares outstanding during the period. Diluted earnings (loss) per share takes into account the potential dilution that could occur if securities or other contracts to issue common stock were exercised and converted into common stock. Warrants issued on June 27, 2011 and August 29, 2011 to purchase a total of 1,187,500 shares of common stock of the Company were not included in the diluted calculation since our common stock’s average market price did not exceed the warrant exercise price. In addition, the Company had a net loss during current period so dilutive securities would decrease negative EPS and have an anti-dilutive effect.

 

The following is a reconciliation of the basic and diluted earnings (loss) per share computations for the years ended December 31, 2012 and 2011:

 

   2012   2011 
         
Net loss for basic and diluted earnings (loss) per share  $(5,098,131)  $(3,774,468)
           
Weighted average shares used in basic and diluted computation   69,875,000    68,470,959 
Earnings (loss) per share:          
Basic and diluted  $(0.07)  $(0.06)

 

6. OTHER RECEIVABLES

 

Other receivables of $10,592 and $156,268 as of December 31, 2012 and 2011 consisted of cash advances given to certain employees for use during business operations and are recognized as general and administration expenses when expenses are incurred. It also includes certain rental deposit.

 

F-14
 

 

 

7. PROPERTY AND EQUIPMENT

 

Property and equipment are summarized as follows:

 

   December 31,   December 31, 
   2012   2011 
         
Computer equipment  $670,268   $414,922 
Furniture and fixtures   221,666    190,417 
Leasehold improvement   216,373    214,721 
    1,108,307    820,060 
Less: Accumulated depreciation   (551,423)   (325,648)
           
Property and equipment, net  $556,884   $494,412 

 

Depreciation expenses for the years ended December 31, 2012 and 2011 were $223,138 and $87,605 respectively.

 

8. LONG TERM INVESTMENT

 

On July 18, 2011, Santaro HK and a non-related company, New Select Group Limited (BVI), established a legal entity named Outlets Internet Sale Limited. Each party holds a 50% interest in Outlets Internet Sale Limited that was formed for the purpose of the development of an online outlet business. Management has classified the investment as a joint venture and will account for the investment under the equity-method of accounting since each investor may participate, directly or indirectly, in the overall management of the joint venture and has joint control in accordance with the provisions of Accounting Standards Codification (ASC) 323 “Investments - Equity Method and Joint Ventures”. There was no activity during the year ended December 31, 2012.

 

9. DECONSOLIDATION OF FL NETWORK

 

FL network was incorporated on March 9, 2009 by Beijing Santaro and a third party FL media where Beijing Santaro held 70% ownership interest. On October 12, 2010, Beijing Santaro completed purchasing the rest 30% interest of FL Network who became the Company’s wholly held subsidiary through December 31, 2012. On December 31, 2012, an independent third party bought 100% equity interest of FL network with a cash consideration of approximately US$15,800 (RMB100,000). The deconsolidation of FL network was accounted for in accordance with ASC Topic 810 “Consolidation”. The Company recognized a gain of approximately $15,800 upon deconsolidation of FL network, which has been recorded as a gain on deconsolidation of subsidiaries in the Company’s consolidated statements of income and comprehensive income. This gain represents the difference between the fair value of consideration received and the carrying amount of the former subsidiary's assets and liabilities as of the date of deconsolidation. The operating activities of FL network in 2012 are insignificant.

 

10. OTHER PAYABLES AND ACCRUED EXPENSES

 

Other payables and accrued expenses consist of the following:

 

   December 31,   December 31, 
   2012   2011 
         
Other payables  $447,147   $454,117 
Accrued salaries   20,829    78,917 
           
Total  $467,976   $533,034 

 

F-15
 

 

Other Payable of $447,147 as of December 31, 2012 consisted of the interest-free loan of $237,488 from Ningbo Jufeng Textile Co., Ltd, a third party of the Company. Other Payable of $454,117 as of December 31, 2011 consisted of the interest-free loan of $235,675 from Ningbo Jufeng Textile Co., Ltd. The loan is unsecured, payable on demand, and is outstanding.

 

 

11. INCOME TAX EXPENSES

 

The Company and its subsidiaries file income tax returns separately.

 

The United States of America

Santaro Interactive Entertainment Company is incorporated in the State of Nevada in the U.S., and is subject to a gradual U.S. federal corporate income tax of 15% to 35%. The State of Nevada does not impose any corporate state income tax.

 

British Virgin Islands

Santaro holdings Ltd (the “SHL”) was incorporated in the British Virgin Islands on December 2, 2009 (“SHL”). Under the current laws of the British Virgin Islands, SHL is not subject to tax on income or capital gains. In addition, upon payments of dividends by SHL, no British Virgin Islands withholding tax is imposed.

 

Hong Kong

Santaro Investments, Ltd., was incorporated in Hong Kong on January 27, 2010. Santaro HK did not earn any income that was derived in Hong Kong for the year ended December 31, 2012 and therefore was not subject to Hong Kong Profits Tax. The payments of dividends by Hong Kong companies are not subject to any Hong Kong withholding tax.

 

PRC

Ningbo Sntaro, Beijing Sntaro and FL Network (only through December 31, 2012) were all organized under the laws of the People’s Republic of China (“PRC”) which are subject to Enterprise Income Tax (“EIT”) on the taxable income as reported in their respective statutory financial statements adjusted in accordance with the Enterprise Income Tax Law. Pursuant to the PRC Income Tax Laws, the Company and subsidiary are subject to EIT at a statutory rate of 25%.

 

Deferred Tax Assets

In assessing the realization of deferred tax assets, the Company considers projected future taxable income and tax planning strategies in making its assessment, as of December 31, 2012 and 2011, for PRC income tax purposes.

 

Ningbo Sntaro had deferred tax assets of approximately $1,666,526 and $519,763 as of December 31, 2012 and 2011, which consisted of a tax loss carry-forward of $6,630,454 and $2,046,088, respectively. Ningbo Sntaro had no other temporary differences as of December 31, 2012 and 2011. Management determines it is more likely than not that all deferred tax asset could not be recognized, so full allowances were provided as of December 31, 2012 and 2011. The deferred tax assets begin to expire in 2016.

 

Beijing Sntaro had deferred tax assets of approximately $2,006,076 and $1,155,274 as of December 31, 2012 and 2011, which consisted of a tax loss carry-forward of $8,133,000 and $4,731,783, respectively. Beijing Sntaro had no other temporary differences as of December 31, 2012 and 2011. Management determines it is more likely than not that all deferred tax asset could not be recognized, so full allowances were provided as of December 31, 2012 and 2011. The deferred tax assets begin to expire in 2012. The deferred tax assets of approximately $6,751 began to expire in 2012, which consisted of a tax loss of $27,002 in year 2006.

 

FL Network had deferred tax assets of approximately $759,661 as of December 31, 2011, which consisted of tax loss carry-forwards of $3,034,520. It had no other temporary differences as of December 31, 2011. Management determines it is more likely than not that all deferred tax asset could not be recognized, so full allowances were provided as of December 31, 2011. Since the FL network was deconsolidated on December 31, 2012, deferred tax asset was $0 as of December 31, 2012.

 

F-16
 

 

As of December 31, 2012 and 2011, an aggregated valuation allowance of $3,672,602 and $2,434,698 was provided since management determines it is more likely than not that all deferred tax asset could not be recognized. As a result of the 100% reserve of the deferred tax assets, the effective tax rate differs from the statutory tax rate.

 

12. EMPLOYEE BENEFITS

 

The full-time employees of the Company and its subsidiary that are incorporated in the PRC are entitled to staff welfare benefits, including medical care, unemployment insurance and pension benefits. The Company is required to accrue for these benefits based on percentages of 10%, 1% and 12% of the local employees’ average salaries in accordance with the relevant regulations, and to conduct contributions to the state-sponsored medical plans, unemployment insurance and pension benefits. For the years ended December 31, 2012 and 2011, total amounts expensed for such employee benefits amounted to $198,687 and $195,513, respectively. The PRC government is responsible for the medical benefits and ultimate pension liability to these employees.

 

13. RELATED PARTY TRANSACTIONS AND BALANCES

 

The Company is in a development stage and only has an insignificant amount of revenue to date during the period from its inception (August 9, 2006) to December 31, 2012. CixiYide is a company 100% beneficially owned by Mr. Zhilian Chen, the Company’s Chairman and major stockholder. CixiYide provides continuous financial support for Beijing Sntaro’s business and operation. By the end of 2011, CixiYide had provided loans to Beijing Sntaro in the aggregate amount of $1,577,639. During the year ended December 31, 2012, CixiYide made an additional loan of $957,343 to Beijing Sntaro. The total amount due to CixiYide from Beijing Sntaro is $2,534,982 as of December 31, 2012.

 

Santaro HK entered into a loan agreement with Mr. Zhilian Chen on August 2, 2010 for $310,000 for the payment of Ningbo Sntaro’s registered paid-in-capital in accordance with Chinese legal requirements. Santaro HK received the loan in September 2010. At December 31, 2012, the carrying amount of the loan was $150,007.

 

By the end of 2011, Mr. Zhilian Chen has provided loans in the amount of $4,713 to Ningbo Sntaro. During the year ended December 31, 2012, Mr. Zhilian Chen made an additional loan of $15,869 to Ningbo Sntaro. The total amount due to Mr. Zhilian Chen from Ningbo Sntaro was $20,582 as of December 31, 2012. During the year ended December 31, 2012, CixiYide made an additional loan in the amount of $1,687,750 to Ningbo Sntaro. The total amount due to CixiYide from Ningbo Sntaro was $1,687,750 as of December 31, 2012.

 

As of December 31, 2012, the total balance of loans due to CixiYide and Mr. Zhilian Chen from the company was $4,393,321. The loans are unsecured and interest free, payable on demand, and are outstanding.

 

During the year ended December 31, 2011, Mr. Mingyang Li, the Company’s CEO, provided a loan in the amount of $7,856 to Beijing Sntaro and a loan in the amount of $5,554 to Ningbo Sntaro. These loans increased by $8,689 and $10,980 during the year ended December 31, 2012, respectively. As of December 31, 2012, the total balance of loans from Mr. Mingyang Li was $33,079. The loans are unsecured and interest free, payable on demand, and are outstanding.

 

14. LEASE COMMITMENTS

 

The Company has entered into operating lease arrangements mainly relating to its office premises which will end on December 26, 2014. Future minimum lease payments for non-cancelable operating leases as of December 31, 2012 are as follows:

 

   Rental 
Fiscal Year  Commitments 
     
2013  $519,421 
2014   513,650 
      
Total  $1,033,071 

 

F-17
 

 

Total rental expenses are $565,695 and $264,445 for the years ended December 31, 2012 and 2011, respectively.

 

15. SALE OF COMMON STOCK AND WARRANTS

 

On June 27, 2011, the Company entered into subscription agreements with certain institutional investors to sell an aggregate of one million (1,000,000) shares of its common stock, and warrants to purchase a total of five hundred thousand (500,000) shares of its common stock to the buyers for gross proceeds of $2,000,000 before deducting fees and expenses. The warrants mature in three years and have a strike price of $5.00 per share.

 

On August 29, 2011, the Company entered into subscription agreements with certain institutional investors to sell an aggregate of one million three hundred seventy five thousand (1,375,000) shares of its common stock, and warrants to purchase a total of six hundred eighty seven thousand five hundred (687,500) shares of its common stock to the buyers for gross proceeds of $2,750,000 before deducting fees and expenses and excluding the proceeds, if any, from the exercise of the warrants. The warrants mature in three years and have a strike price of $5.00 per share.

 

All warrants were evaluated for liability treatment and were determined to be equity instruments.

 

Above two transactions have been completed as of December 31, 2011.

 

16. CONTINGENCIES

 

In July 2006, the Ministry of Industry and Information Technology of the PRC, or MIIT, issued the Circular on Strengthening the Administration of Foreign Investment in and Operation of Value-added Telecommunications Business, or the MIIT Circular. The MIIT Circular reiterated the regulations on foreign investment in telecommunications businesses, which require foreign investors to set up foreign-invested enterprises and obtain a business operating license for Internet content provision to conduct any value-added telecommunications business in China. Under the MIIT Circular, a domestic company that holds an Internet content provision license is prohibited from leasing, transferring or selling the license to foreign investors in any form, and from providing any assistance, including providing resources, sites or facilities, to foreign investors that conduct value-added telecommunications business illegally in China. Furthermore, the relevant trademarks and domain names that are used in the value-added telecommunications business must be owned by the local Internet content provision license holder. Due to a lack of interpretative materials from the regulator, it is unclear what impact the MIIT Circular will have on us or the other Chinese Internet companies that have adopted the same or similar corporate and contractual structures as ours.

 

On September 28, 2009, the General Administration of Press and Publications, or the GAPP, the National Copyright Administration (hereinafter referred to as “NCA”), and National Office of Combating Pornography and Illegal Publications (hereinafter referred to as “NOCPIP”) jointly published the “Stipulations on ‘Three Provisions’ ” of the State Council and the Relevant Interpretations of the State Commission Office for Public Sector Reform and the Further Strengthening of the Administration of Pre-examination and Approval of Online games and the Examination and Approval of Imported Online games (Xin Chu Lian [2009] No. 13), or Circular 13. Circular 13 restates the general principle espoused in recently promulgated regulations that foreign investment is not permitted in online game operating businesses in China. According to the Article IV of Circular 13, foreign investors are prohibited from participating in online game operating businesses via wholly owned, equity joint venture or cooperative joint venture investments in China, and from controlling and participating in such businesses directly or indirectly through contractual or technical support arrangements. In the event of a violation of these provisions, GAPP shall, in conjunction with the relevant government authorities of the PRC, investigate and handle the same in accordance with the law. In serious cases, the relevant licenses and registrations shall be revoked. However, due to the lack of a detailed interpretation of Circular 13, it is not yet clear how it will be implemented. Moreover, Circular 13 was issued solely by GAPP, NCA and NOCPIP, instead of being jointly issued by the publication administration authorities and other government authorities which are in charge of the related business operations, like the Ministry of Commerce, or the MOFCOM, and the MIIT, and the scope, implementation and enforcement of Circular 13 from the views of the above mentioned other authorities remain uncertain.

 

F-18
 

 

In the opinion of Han Kun Law Offices, our PRC legal counsel, subject to the interpretation and implementation of the MIIT Circular and Circular 13, the ownership structure of Ningbo Sntaro and Beijing Sntaro and our contractual arrangements with Beijing Sntaro and its shareholders comply with all existing PRC laws, rules and regulations. However, in the opinion of our PRC legal counsel, there are substantial uncertainties regarding the interpretation and application of current or future PRC laws and regulations and there may be changes and other developments in the PRC laws and regulations or their interpretations. Accordingly, we cannot give assurance that the Chinese government authorities will ultimately take a view that is consistent with the opinion of our PRC legal counsel.

 

If the past or current ownership structures, contractual arrangements and businesses of our company Beijing Sntaro is found to be in violation of any existing or future PRC laws or regulations, including the MIIT Circular and Circular 13, the relevant supervisory authorities would have broad discretion in dealing with such violations, including but not limited to: revoking our business and operating licenses; levying fines; confiscating our income or the income of Beijing Sntaro; shutting down our servers or blocking our website; imposing conditions or requirements with which we may not be able to comply; requiring us to restructure the relevant ownership structure, operations or contractual arrangements; restricting or prohibiting our use of the proceeds from our public offering to finance our business and operations in China; and taking other regulatory or enforcement actions that could be harmful to our business.

 

17. SUBSEQUENT EVENT

 

Management has considered all events occurring through the date the financial statements have been issued, and has determined that there are no such events that are material to the financial statements, or all such material events have been fully disclosed.

 

F-19
 

  

ITEM 9.  CHANGES IN AND DISAGREEMENTS WITH ACCOUNTANTS ON ACCOUNTING AND FINANCIAL DISCLOSURE

 

On January 10, 2011, the Registrant dismissed its independent registered public accounting firm, Child, Van Wagoner & Bradshaw, PLLC (“CVB”).

 

CVB audited the Registrant’s financial statements as of February 28, 2010 and for the period of December 30, 2009 (date of inception) to February 28, 2010. The report of CVB dated March 23, 2010 on those financial statements did not contain an adverse opinion or a disclaimer of opinion, and was not qualified or modified as to uncertainty, audit scope, or accounting principles.  However, the Registrant’s audited financial statements contained in its registration statement on Form S-1 as of February 28, 2010 and for the period of December 30, 2009 (date of inception) to February 28, 2010, contained an explanatory paragraph expressing substantial doubt as to our ability to continue as a going concern.

 

During the period from the Registrant’s inception on December 30, 2009 through its fiscal year ended February 28, 2010 and subsequent interim period through January 10, 2011, there were no disagreements with the Registrant on any matter of accounting principles or practices, financial statement disclosure, or auditing scope or procedures, which disagreements, if not resolved to the satisfaction of CVB, would have caused CVB to make reference to the subject matter of such disagreements in connection with its report on the Company's financial statements.

 

Effective November 3, 2010, the Company engaged Bernstein & Pinchuk, LLP as the Registrant’s independent registered public accounting firm.

 

For the period from November 3, 2010 through January 10, 2011 the Company engaged both Child, Van Wagoner & Bradshaw, PLLC and Bernstein & Pinchuk, LLP.

 

During the period from the Registrant’s inception on December 30, 2009 through its fiscal year ended February 28, 2010 and subsequent interim periods prior to the Registrant’s engagement of Bernstein & Pinchuk, LLP, the Registrant did not consult Bernstein & Pinchuk, LLP regarding:

 

(i) The application of accounting principles to a specified transaction, either completed or proposed; or the type of audit opinion that might be rendered on the Registrant's financial statements, and either a written report was provided to the Registrant or oral advice was provided that the new accountant concluded was an important factor considered by the Registrant in reaching a decision as to the accounting, auditing or financial reporting issue; or

 

29
 

 

(ii) Any matter that was either the subject of a disagreement (as defined in paragraph (a)(1)(iv) and the related instructions to Item 304 of Regulation S-K) or a reportable event (as described in paragraph (a)(1)(v) of Item 304 of Regulation S-K).

 

Effective April 14, 2011, the practice of Bernstein & Pinchuk LLP (“B&P”), independent registered public accounting firm of Santaro Interactive Entertainment Company (the “Company”), entered into a joint venture agreement with Marcum LLP and formed Marcum Bernstein & Pinchuk LLP (“MarcumBP”) in a transaction pursuant to which B&P merged its China operations into MarcumBP and certain of the professional staff of B&P joined MarcumBP as employees of MarcumBP. Accordingly, effective April 14, 2011, B&P effectively resigned as the Company's independent registered public accounting firm and MarcumBP became the Company's independent registered public accounting firm. B&P’s resignation was communicated to the Company on April 18, 2011 via letter dated April 14, 2011, The change in the Company's independent registered public accounting firm was approved by the Audit Committee of the Company's Board of Directors on April 22, 2011.

 

The audit reports of B&P on the financial statements of the Company for the two fiscal years ended December 31, 2010 and 2009 did not contain an adverse opinion or a disclaimer of opinion, and were not qualified or modified as to uncertainty, audit scope or accounting principles.  However, the audit reports of B&P for the financial statements of the Company as of December 31, 2010 and 2009 indicated uncertainty as to the Company’s ability to continue as a going concern due to the significant losses from operations and the working capital deficiency.

 

During the Company’s two fiscal years ended December 31, 2010 and 2009 and through April 14, 2011, there were no disagreements with B&P on any matter of accounting principles or practices, financial statement disclosure, or auditing scope or procedures, which disagreements, if not resolved to the satisfaction of B&P would have caused it to make reference to the subject matter of the disagreement in their reports on the Company’s financial statements for such years, and no there were no reportable events within the meaning set forth in Item 304(a)(1)(v) of Regulation S-K.

 

During the years ended December 31, 2010 and 2009 and through April 14, 2011, the Company did not consult with Marcum BP on (i) the application of accounting principles to a specified transaction, either completed or proposed; (ii) the type of audit opinion that might be rendered on the Company’s financial statements; or (iii) any matter that was either the subject of a disagreement as defined in Item 304(a)(1)(iv) of Regulation S-K or a reportable event within the meaning set forth in Item 304(a)(1)(v) of Regulation S-K.

 

30
 

 

ITEM 9A.  CONTROLS AND PROCEDURES

 

Evaluation of Disclosure Controls and Procedures

 

We maintain “disclosure controls and procedures,” as such term is defined in Rule 13a-15(e) under the Securities Exchange Act of 1934 (the “Exchange Act”), that are designed to ensure that information required to be disclosed in our Exchange Act reports is recorded, processed, summarized and reported within the time periods specified in the Securities and Exchange Commission rules and forms, and that such information is accumulated and communicated to our management, including our Chief Executive Officer and Chief Financial Officer, as appropriate, to allow timely decisions regarding required disclosure.  We conducted an evaluation (the “Evaluation”), under the supervision and with the participation of our Chief Executive Officer (“CEO”) and Chief Financial Officer (“CFO”), of the effectiveness of the design and operation of our disclosure controls and procedures (“Disclosure Controls”) as of the end of the period covered by this report pursuant to Rule 13a-15 of the Exchange Act.  Based on this Evaluation, our CEO and CFO concluded that our Disclosure Controls were effective as of the end of the period covered by this report.

 

Changes in Internal Control over Financial Reporting and Remediation Activities

 

The Company, with the assistance of our independent internal controls consultant, has for some time now proceeded to remediate and improve the deficiencies of our internal controls identified in last 10-K and 10-Qs. The Company has continued to improve its internal controls over financial reporting in the areas as described below:

 

1)Improving knowledge and quality of financial department staff continuously;
2)Improving the design and documentation related to multiple levels of review over financial statements included in our quarterly reports;
3)Expanding the design and assessment test work over the monitoring function of entity level controls;
4)Enhancing documentation retention policies over test work related to our continuous management assessments of internal control effectiveness; and
5)Expanding documentation practices and policies related to various key controls to provide support and audit trails for both internal management assessment as well as external auditor testing.

 

Since December 31, 2011, the Company has completed the necessary documentation to our internal controls with the assistance of independent internal controls consulting firm. In the year ended at December 31, 2012, with the assistance of independent internal controls consulting firm, we also completed documentation of sales & revenue process since there was certain revenue generated from newly launched game. Further, our internal control consultants conducted extensive internal controls testing in the following areas: equity grants and stock administration, financial reporting (including period end reconciliation, and financial reporting), IT general and application controls (security and access, capturing and processing information, end user computing, data backup and restoration). The Company confirms that all deficiencies noted during the testing of effectiveness of internal controls have been fully remediated by December 31, 2012.

 

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Other than these noted changes, there has been no change in our internal control over financial reporting (as defined in Rule 13a-15(f) under the Exchange Act) during the most recent fiscal quarter ended December 31, 2012 that has materially affected, or is reasonably likely to materially affect, our internal control over financial reporting.

 

 

Limitations on the Effectiveness of Controls

 

Our management, including our CEO and CFO, does not expect that our Disclosure Controls and internal controls will prevent all errors and all fraud. A control system, no matter how well conceived and operated, can provide only reasonable, not absolute, assurance that the objectives of the control system are met. Further, the design of a control system must reflect the fact that there are resource constraints, and the benefits of controls must be considered relative to their costs. Because of the inherent limitations in all control systems, no evaluation of controls can provide absolute assurance that all control issues and instances of fraud, if any, within the Company have been detected. These inherent limitations include the realities that judgments in decision-making can be faulty, and that breakdowns can occur because of a simple error or mistake. Additionally, controls can be circumvented by the individual acts of some persons, by collusion of two or more people, or by management or board override of the control.

 

The design of any system of controls also is based in part upon certain assumptions about the likelihood of future events, and there can be no assurance that any design will succeed in achieving its stated goals under all potential future conditions; over time, controls may become inadequate because of changes in conditions, or the degree of compliance with the policies or procedures may deteriorate. Because of the inherent limitations in a cost-effective control system, misstatements due to error or fraud may occur and not be detected.

 

CEO and CFO Certifications

 

Appearing immediately following the Signatures section of this report there are Certifications of the CEO and the CFO. The Certifications are required in accordance with Section 302 of the Sarbanes-Oxley Act of 2002 (the Section 302 Certifications). This Item of this report, which you are currently reading is the information concerning the Evaluation referred to in the Section 302 Certifications and this information should be read in conjunction with the Section 302 Certifications for a more complete understanding of the topics presented.

 

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Management’s Report on Internal Control over Financial Reporting

 

Our management is responsible for establishing and maintaining adequate internal control over financial reporting, as such term is defined in Exchange Act Rule 13a-15(f). The Company’s internal control over financial reporting is a process designed to provide reasonable assurance to our management and board of directors regarding the reliability of financial reporting and the preparation of the financial statements for external purposes in accordance with accounting principles generally accepted in the United States of America.

 

Our internal control over financial reporting includes those policies and procedures that (i) pertain to the maintenance of records that, in reasonable detail, accurately and fairly reflect the transactions and dispositions of the assets of the Company; (ii) provide reasonable assurance that transactions are recorded as necessary to permit preparation of financial statements in accordance with accounting principles generally accepted in the United States of America, and that receipts and expenditures of the Company are being made only in accordance with authorizations of management and directors of the Company; and (iii) provide reasonable assurance regarding prevention or timely detection of unauthorized acquisition, use, or disposition of the Company’s assets that could have a material effect on the financial statements.

 

Because of its inherent limitations, internal controls over financial reporting may not prevent or detect misstatements. All internal control systems, no matter how well designed, have inherent limitations, including the possibility of human error and the circumvention of overriding controls. Accordingly, even effective internal control over financial reporting can provide only reasonable assurance with respect to financial statement preparation. Also, projections of any evaluation of effectiveness to future periods are subject to the risk that controls may become inadequate because of changes in conditions, or that the degree of compliance with the policies or procedures may deteriorate.

 

Our management assessed the effectiveness of our internal control over financial reporting as of December 31, 2012. In making this assessment, it used the criteria set forth by the Committee of Sponsoring Organizations of the Treadway Commission (COSO) in Internal Control-Integrated Framework. Based on our assessment, we believe that, as of December 31, 2012, the Company’s internal control over financial reporting was effective based on those criteria.

 

This annual report does not include an attestation report of our registered public accounting firm regarding internal control over financial reporting. Management’s report was not subject to attestation by our registered public accounting firm pursuant to temporary rules of the Securities and Exchange Commission that permit us to provide only management’s report in this annual report.

 

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The design of any system of controls also is based in part upon certain assumptions about the likelihood of future events, and there can be no assurance that any design will succeed in achieving its stated goals under all potential future conditions; over time, controls may become inadequate because of changes in conditions, or the degree of compliance with the policies or procedures may deteriorate. Because of the inherent limitations in a cost-effective control system, misstatements due to error or fraud may occur and not be detected.

 

ITEM 9B.  OTHER INFORMATION

 

None.

 

ITEM 10.  DIRECTORS, EXECUTIVE OFFICERS AND CORPORATE GOVERNANCE

 

Directors and Executive Officers

 

The Company’s management team is highly qualified, with most members having previously worked in leading foreign or domestic online games and/or IT companies. The majority of senior staff members bring more than 10 years’ individual professional team management experience.  Executive Officers who are responsible for day-to-day operations of the Company are listed in the table below.

 

 

Position   Name   Age
Chief Executive Officer (CEO)   Mingyang Li   36
Chief Financial Officer (CFO)   Yan Dong   31

 

Mingyang Li - Chief Executive Officer (CEO). Mr Li joined Beijing Sntaro in September 2007 as CEO. His role involves many key tasks, such as strategic planning (operational and financial), setting up and modernizing the management system, managing various departments and their annual budgets as well as performance and resources planning.  Prior to joining Sntaro, Mr Li worked from November 2006 to August 2007 for Western Union (France) and was involved in the R&D of several key projects such as the discount card program. Mr. Li began his professional working career as an intern in the Purchasing Department of France’s automobile company Renault Group in May 2005.  Mr. Li has a PhD from Institut European des Affaires (IEDA) in France and a Master’s Degree from INSEEC, one of the top business schools in France.

 

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Ms. Yan Dong - Chief Financial Officer (CFO). Ms. Yan Dong graduated from Ji Nan University with the bachelor’s degree in 2003. Her first job was in Lament Brown Financial Consultant Co. as an assistant. From 2005 to 2009, she worked for Erisson Great China Corporation as an accounting assistant manager. Before she enjoined Santaro in July 2010, she worked for Bayer Science China Corporation as accounting manager.

 

Board of Directors

 

Our Board of Directors is comprised of five members. Mr. Zhilian Chen, Mr. Mingyang Li, and Mr. Xiongbing Zhong are executive directors of the Company, with Mr. Chen as Chairman. Mr. David Cohen and Mr. Ji Chen are independent directors. Mr. David Cohen serves as Chairman of the Audit Committee; Mr. David Cohen and Mr. Ji Chen comprise the Compensation Committee (Mr. Ji Chen as Chairman); and Mr. Ji Chen is the only member of the Nomination Committee.

 

Zhilian Chen - Chairman. Mr. Chen founded Beijing Sntaro in 2006 and is a member of the Board of Directors. Born in 1965, Mr. Chen is an experienced and successful businessman and has maintained several positions as Legal Representative throughout his career. Mr Chen commenced his professional career in 1985 in the supply and marketing department in Cixi, Zhejiang Province. In 1991, he established a Sino-foreign joint venture Xinlian Clothing and Shoes Co., Ltd in Ningbo, Zhejiang Province, whose products were exported to over 20 countries. In 2001, he founded Shente Chemical Fiber Co., Ltd in Zhejiang Province. As one of the top hundred enterprises in Cixi City, the company today mainly focuses on chemical fiber production. During 2005 and 2006, he worked at the BMW Auto Sales shop, Toyota Auto Sales shop and Volkswagen Auto Sales shop. These auto sales ventures now sell over 9,000 vehicles annually.

 

Mr. Ji Chen - Independent Director.  Mr. Ji Chen was born in 1952. He graduated from Beijing Normal University with the bachelor degree in 1976 and graduated from Beijing Administrative College with master degree in 1998. From 1988 to 1995, Mr. Chen worked as chief editor of the Beijing Youth Daily. From 1995 until the present, Mr. Chen provided services for Beijing Star Group Corporation as the vice-president.

 

Mr. David Cohen - Independent Director.  David Cohen is a licensed attorney who has been a member of the New York State Bar Association for the last 25 years. For the last 5 years he has been a sole practitioner with a general business law practice with a specialty in litigation and creditors’ issues. Previously, David managed the bankruptcy practice at Herzfeld & Rubin, P.C. and prior to that was a partner at Cohen & Lippman, LLP a law firm with primarily a business law practice. From 2001 to 2004, David Cohen has served as an independent Director of Laidlaw Global Corporation, a Financial Holding company with multiple subsidiaries while the Company was listed on the American Stock Exchange and for a time on the OTC Bulletin-Board. In that function, he served as an independent Director and Member of the Audit Committee and the Compensation Committee. Prior to becoming a lawyer, Mr. Cohen was a Senior Executive for an Aviation company headquartered in Vienna, Austria. Earlier Mr. Cohen served in the United States military in a communication unit based in Germany. Mr. Cohen was graduated from New York Law School and holds a J.D. degree.

 

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Zhong Xiongbing - Excutive Director. Mr. Zhong worked for Zhong Shan technology school as a teacher in Guang Dong province from 1984 to 1989. After then, during 1989 and 1997 Mr. Zhong did some business in Guang Hua commercial firm in Guang Dong province. From 1997 to 2005, Mr. Zhong took the responsible of general manager for Guang Dong Free Land movie studio. Prior to joining Sntaro, Mr. Zhong was general manager in Beijing Hua You Free Land digital musical Tech. Co. Ltd. From 2009 till now, Mr. Zhong is Beijing Sntaro Free Land’s general director.

 

Mr. Zhong has a physics diploma from Shao Guan University.

 

KEY EMPLOYEES

 


 

Jiang Baochun - Marketing and Sales Manager. Mr. Jiang has a strong background in the online gaming industry, with six years of R&D and 5 years of management experience. He joined Santaro in November 2009 as COO and he is also responsible for the marketing and sales of its two key online games: Three Kingdoms Online and UU World.  Prior to joining Sntaro, Mr. Jiang was responsible for the operations of two games – Kusomania and The Lord of Dragon at Beijing Huanyu Kongjian Tech Co. Ltd. In February 2007, Mr. Jiang was employed by Beijing Xinyu Brother Tech Co., Ltd where he negotiated business deals for overseas web games.  Mr. Jiang’s professional career also includes stints at Shanghai Ruanjin Tech Co., Ltd; Dalian Zhuoao Tech Co., Ltd; Beijing Kingsoft Co., Ltd; and Guoji (Zhongshan) Electronic Co., Ltd.  Mr. Jiang holds a bachelor’s degree in manufacturing and automation from Jilin University.

 

 

Fu Qiang - Deputy Program Director.  Fu Qiang graduated from Peking University and earned a Bachelor's degree in Biotechnology. Since 2000, Fu Qiang has had 10 years of software development experience, and is familiar with industrial process and system architecture. In 2004, Fu Qiang joined Beijing Dawawa Tech Co. Ltd, and participated in the development of “Magic Forest” (MMORPG). Subsequent to “Magic Forest”, Fu Qiang has had an additional 6 years of R&D experience with MMORPG, and has become familiar with several Game Engine such as OGRE, Unreal, Torque, etc. and has design a proprietary  MMORPG Game Engine. Fu Qiang worked in the Game College as director of online game department, responsible for development of game training course system and teacher training work. Fu Qiang joined Santaro as Vice Program Director in 2010, and is responsible for the R&D of its online game: 108 Warriors.

 

 

36
 

 

Dong Rui - Deputy General Manager and Game Producer.  Dong Rui has worked in the Gaming Industry since 2000, has 11 years of R&D experience and 10 years of management experience. Dong Rui worked in Kingsoft Ltd, Game College, and Coslight Ltd, and was responsible for JianWang (MMORPG), YeSe (MMORPG), JuLong (MMORPG), etc.  Dong Rui joined Santaro as program manager in 2010, and is responsible for the MMORPG named “108 Warriors”.

 

Li Xuepeng - Chief Design Officer.  Li Xuepeng joined the gaming industry in 2005, has 6 years of R&D experience, and worked for Giant, Mop, as well as for Perfect World as Master of Planning.  Li Xuepeng has extensive experience in game design and team management. Li Xuepeng participated in development of “zhizun”, “tumo”, “King of kings 3” (MMORPG). Li Xuepeng joined in Santaro as Planning Director, and is responsible for the R&D of “108 Warriors”.

 

 

Song Hang - Chief Art Officer.  Song Hang joined the gaming industry in 2003, has 8 years of R&D experience, and worked for Ladder Tech Co., Ltd.; Possodility Space Co., Ltd.; and Cross Light Tech Co., Ltd. as Art Director. Song Hang participated in the development of “Warrior Epic” and “Galaxy”. Song Hang has extensive project experience, and excellent design and management capabilities. Song Hang joined Santaro as Art Director, and is responsible for the R&D of “108 Warriors”.

 

 

Family Relationships

 

There are no family relationships between or among any of our current directors, executive officers or persons nominated or charged by the Company to become directors or executive officers. There are no family relationships among our officers and directors and the officers and directors of our direct and indirect subsidiaries.

 

Involvement in Certain Legal Proceedings

 

To the best of our knowledge, none of our directors or executive officers, during the past ten years, has been involved in any legal proceeding of the type required to be disclosed under applicable SEC rules, including:

 

1.Any petition under the Federal bankruptcy laws or any state insolvency law being filed by or against, or a receiver, fiscal agent or similar officer being appointed by a court for the business or property of such person, or any partnership in which he was a general partner at or within two years before the time of such filing, or any corporation or business association of which he was an executive officer at or within two years before the time of such filing;

 

2.Conviction in a criminal proceeding, or being a named subject of a pending criminal proceeding (excluding traffic violations and other minor offenses);

 

3.Being the subject of any order, judgment, or decree, not subsequently reversed, suspended or vacated, of any court of competent jurisdiction, permanently or temporarily enjoining him from, or otherwise limiting, the following activities:
i.Acting as a futures commission merchant, introducing broker, commodity trading advisor, commodity pool operator, floor broker, leverage transaction merchant, any other person regulated by the Commodity Futures Trading Commission, or an associated person of any of the foregoing, or as an investment adviser, underwriter, broker or dealer in securities, or as an affiliated person, director or employee of any investment company, bank, savings and loan association or insurance company, or engaging in or continuing any conduct or practice in connection with such activity;

 

37
 

 

ii.Engaging in any type of business practice; or
iii.Engaging in any activity in connection with the purchase or sale of any security or commodity or in connection with any violation of Federal or State securities laws or Federal commodities laws;
4.Being the subject of any order, judgment or decree, not subsequently reversed, suspended or vacated, of any Federal or State authority barring, suspending or otherwise limiting for more than 60 days the right of such person to engage in any activity described in paragraph (3)(i) of this section, or to be associated with persons engaged in any such activity;

 

5.Being found by a court of competent jurisdiction in a civil action or by the Securities and Exchange Commission to have violated any Federal or State securities law, and the judgment in such civil action or finding by the Commission has not been subsequently reversed, suspended, or vacated;
6.Being found by a court of competent jurisdiction in a civil action or by the Commodity Futures Trading Commission to have violated any Federal commodities law, and the judgment in such civil action or finding by the Commodity Futures Trading Commission has not been subsequently reversed, suspended or vacated;

 

7.Being the subject of, or a party to, any Federal or State judicial or administrative order, judgment, decree, or finding, not subsequently reversed, suspended or vacated, relating to an alleged violation of:

 

i.Any Federal or State securities or commodities law or regulation; or
ii.Any law or regulation respecting financial institutions or insurance companies  including, but not limited to, a temporary or permanent injunction, order of disgorgement or restitution, civil money penalty or temporary or permanent cease-and-desist order, or removal or prohibition order; or
iii.Any law or regulation prohibiting mail or wire fraud or fraud in connection with   any business entity; or
8.Being the subject of, or a party to, any sanction or order, not subsequently reversed, suspended or vacated, of any self-regulatory organization (as defined in Section 3(a)(26) of the Exchange Act (15 U.S.C. 78c(a)(26))), any registered entity (as defined in Section 1(a)(29) of the Commodity Exchange Act (7 U.S.C. 1(a)(29))), or any equivalent exchange, association, entity or organization that has disciplinary authority over its members or persons associated with a member.

 

Compliance with Section 16(a) of the Exchange Act

 

Based solely on review of the copies of such forms furnished to the Company, or written representations that no reports were required, the Company believes that for the year ended December 31, 2012, our directors and executive officers complied with Section 16(a) filing requirements applicable to them.

 

Audit Committee and Charter

 

Mr. David Cohen, independent directors of the Company, is the Chairman of our Audit Committee. Our audit committee is responsible for: (1) selection and oversight of our independent accountant; (2) establishing procedures for the receipt, retention and treatment of complaints regarding accounting, internal controls and auditing matters; (3) establishing procedures for the confidential, anonymous submission by our employees of concerns regarding accounting and auditing matters; (4) engaging outside advisors; and, (5) funding for the outside auditory and any outside advisors engagement by the audit committee.

 

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Audit Committee Financial Expert

 

None of our directors or officers has the qualifications or experience to be considered a financial expert. We believe the cost related to retaining a financial expert at this time is prohibitive. Further, because of our limited operations, we believe the services of a financial expert are not warranted.

 

Code of Ethics

 

We have adopted a corporate code of ethics. We believe our code of ethics is reasonably designed to deter wrongdoing and promote honest and ethical conduct; provide full, fair, accurate, timely and understandable disclosure in public reports; comply with applicable laws; ensure prompt internal reporting of code violations; and provide accountability for adherence to the code.

 

Disclosure Committee and Charter

 

We have a disclosure committee and disclosure committee charter. Our disclosure committee is comprised of all of our officers and directors. The purpose of the committee is to provide assistance to the Chief Executive Officer and the Chief Financial Officer in fulfilling their responsibilities regarding the identification and disclosure of material information about us and the accuracy, completeness and timeliness of our financial reports.

 

ITEM 11.  EXECUTIVE COMPENSATION

 

 

The following table sets forth information with respect to compensation paid by the registrant to its officers during the last two completed fiscal years ended December 31, 2012, and December 31, 2011, respectively.

 

39
 

 

Executive Officer Compensation Table
Name and
principal
position (a)
  Year
(b)
   Salary
(US$)
(c)
   Bonus
(US$)
(d)
   Stock
Awards
(US$)
(e)
   Option
Awards
(US$)
(f)
   Non-Equity
Incentive Plan
Compensation
(US$) (g)
   Nonqualified
Deferred
Compensation
Earnings
(US$) (h)
   All Other
Compensation
(US$) (i)
   Total
(US$) (j)
 
Ms. Dong Yan, CFO   2012   $28,481    0    0    0    0    0    0   $28,481 
    2011   $46,153    0    0    0    0    0    0   $46,153 
                                              
Mr. Mingyang Li, CEO   2012   $69,230                                 $69,230 
    2011   $69,230                                 $69,230 
                                              
Mr. Sixiao Yan, COO   2012   $8,173*   0    0    0    0    0    0   $8,173 
    2011   $73,846    0    0    0    0    0    0   $73,846 

 

*Mr. Sixiao Yan, our former COO, has left the Company in February 2012.

 

Compensation Discussion and Analysis

 

We intend to provide our named executive officers (as defined in Item 402 of Regulation S-K) with a competitive base salary that is in line with their roles and responsibilities.

 

It is not uncommon for PRC private companies to have base salaries as the sole form of compensation. The base salary level is established and reviewed based on the level of responsibilities, the experience and tenure of the individual, and the current and potential contributions of the individual.

 

The following table sets forth information with respect to compensation paid by the registrant to its directors during the fiscal year ended December 31, 2012.

 

Director Compensation
Name (a)  Fees
Earned
or Paid
in Cash
(US$)
(b)
   Stock
Awards
(US$)
(c)
   Option
Awards
(US$)
(d)
   Non-Equity
Incentive Plan
Compensation
(US$) (e)
   Change in
Pension Value
and Nonqualified
Deferred
Compensation
Earnings
(US$) (f)
   All Other
Compensation
(US$) (g)
   Total
(US$)
(h)
 
Mr. Zhilian Chen   0    0    0    0    0    0    0 
Mr. Xiongbing Zhong   0    0    0    0    0    0    0 
Mr. Mingyang Li  $69,230    0    0    0    0    0   $69,230 
Mr. David Cohen  $10,000    0    0    0    0    0   $10,000 
Mr. Ji Chen   0    0    0    0    0    0    0 

 

All compensation received by our officers and directors has been disclosed.

 

There are no stock option, retirement, pension, or profit sharing plans for the benefit of our officers and directors.

 

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Long-Term Incentive Plan Awards

 

We do not have any long-term incentive plans that provide compensation intended to serve as incentive for performance.

 

Indemnification

 

Under our Bylaws, we may indemnify an officer or director who is made a party to any proceeding, including a lawsuit, because of his position, if he acted in good faith and in a manner he reasonably believed to be in our best interest. We may advance expenses incurred in defending a proceeding. To the extent that the officer or director is successful on the merits in a proceeding as to which he is to be indemnified, we must indemnify him against all expenses incurred, including attorney's fees. With respect to a derivative action, indemnity may be made only for expenses actually and reasonably incurred in defending the proceeding, and if the officer or director is judged liable, only by a court order. The indemnification is intended to be to the fullest extent permitted by the laws of the State of Nevada.

 

Regarding indemnification for liabilities arising under the Securities Act of 1933, which may be permitted to directors or officers under Nevada law, we are informed that, in the opinion of the Securities and Exchange Commission, indemnification is against public policy, as expressed in the Act and is, therefore, unenforceable.

 

ITEM 12.     SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT AND RELATED STOCKHOLDER MATTERS

 

As of March 15, 2013, an aggregate of 69,875,000 shares of our common stock were outstanding. The registrant has no compensation plans (including individual compensation arrangements) under which equity securities of the registrant are authorized for issuance.

 

The following table sets forth, as of March 15, 2013, the total number of shares beneficially owned by each of our directors and officers, individually and as a group, and each person who is known by us to beneficially own more than 5% of our total outstanding shares.

 

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Title of Class  Name of Beneficial Owner  Number of Shares   Percent of class 
            
Common Stock  Zhilian Chen, Chairman   34,073,000(1)   48.763%
              
Common Stock  Yan Dong, Chief Financial Officer   100(2)   *
              
Common Stock  Mingyang Li, Chief Executive Officer and Director   500,000(3)   *
              
Common Stock  David Cohen, Director   20,000(4)   *
              
Common Stock  Xiongbing Zhong, Director   3,200,000(5)   4.580%
              
All Officers & Directors      37,793,100    53.34%

 

 

* Less than one percent.

 

(1)The shares are held through Morning Express Limited with the address of PO Box 957, Offshore Incorporations Centre, Road Town, Tortola, British Virgin Islands, of which Mr. Zhilian Chen is the 100% shareholder and sole director. Mr. Chen’s address is 901C, 9th Floor, Building 4, Courtyard 1 Shangdi East Road, Haidian District, Beijing, PRC.

 

(2)Yan Dong’s address is 24-201 Yang Zhuang Xiao Qu, Shijingshan, Beijing, PRC.

 

(3) Mingyang Li’s address is Room 2-3-2, Xiao He Xi Lu Road No. 84 Shen He District, Shenyang City, Liaoning Province, PRC.

 

(4) David Cohen’s address is 102 Montauk Blvd PO Box 86 East Hampton, NY 11937 USA.

 

(5) Zhong Xiongbing’s address is Room 601, Building No.8, Zong Lv Yuan Lane No.1, Hui Jing Xin Cheng, Guang Yuan Dong Lu Street, Guangzhou City, PRC.

 

ITEM 13.     CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS AND DIRECTOR INDEPENDENCE

 

The Company is in a development stage and only has an insignificant amount of revenue to date during the period from its inception (August 9, 2006) to December 31, 2012. CixiYide is a company 100% beneficially owned by Mr. Zhilian Chen, the Company’s Chairman and major stockholder. CixiYide provides continuous financial support for Beijing Sntaro’s business and operation. By the end of 2011, CixiYide had provided loans to Beijing Sntaro in the aggregate amount of $1,577,639. During the year ended December 31, 2012, CixiYide made an additional loan of $957,343 to Beijing Sntaro. The total amount due to CixiYide from Beijing Sntaro is $2,534,982 as of December 31, 2012.

 

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Santaro HK entered into a loan agreement with Mr. Zhilian Chen on August 2, 2010 for $310,000 for the payment of Ningbo Sntaro’s registered paid-in-capital in accordance with Chinese legal requirements. Santaro HK received the loan in September 2010. At December 31, 2012, the carrying amount of the loan was $150,007.

 

By the end of 2011, Mr. Zhilian Chen had provided loans in the amount of $4,713 to Ningbo Sntaro. During the year ended December 31, 2012, Mr. Zhilian Chen made an additional loan of $15,869 to Ningbo Sntaro. The total amount due to Mr. Zhilian Chen from Ningbo Sntaro was $20,582 as of December 31, 2012. During the year ended December 31, 2012, CixiYide made an additional loan in the amount of $1,687,750 to Ningbo Sntaro. The total amount due to CixiYide from Ningbo Sntaro was $1,687,750 as of December 31, 2012.

 

As of December 31, 2012, the total balance of loans due to CixiYide and Mr. Zhilian Chen from the company was $4,393,321. The loans are unsecured and interest free, payable on demand, and are outstanding.

 

During the year ended December 31, 2011, Mr. Mingyang Li, the Company’s CEO, provided a loan in the amount of $7,856 to Beijing Sntaro and a loan in the amount of $5,554 to Ningbo Sntaro. These loans increased by $8,689 and $10,980 during the year ended December 31, 2012, respectively. As of December 31, 2012, the total balance of loans from Mr. Mingyang Li was $33,079. The loans are unsecured and interest free, payable on demand, and are outstanding.

 

ITEM 14.  PRINCIPAL ACCOUNTING FEES AND SERVICES

 

(1) Audit Fees

 

The aggregate fees billed for each of the last two fiscal years for professional services rendered by the principal accountant for our audit of annual financial statements and review of financial statements included in our Form 10-Qs or services that are normally provided by the accountant in connection with statutory and regulatory filings or engagements for those fiscal years was:

 

2012  $137,500 
      
2011  $112,500 

 

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(2) Audit-Related Fees

 

There is no fee billed in each of the last two fiscal years for assurance and related services by the principal accountants that are reasonably related to the performance of the audit or review of our financial statements and are not reported in the preceding paragraph.

 

(3) Tax Fees

 

There is no fee billed in each of the last two fiscal years for professional services rendered by the principal accountant for tax compliance, tax advice, and tax planning.

 

(4) All Other Fees

 

There is no fee billed in each of the last two fiscal years for the products and services provided by the principal accountant, other than the services reported in paragraphs (1), (2), and (3).

 

(5) Our audit committee’s pre-approval policies and procedures described in paragraph (c)(7)(i) of Rule 2-01 of Regulation S-X were that the audit committee pre-approve all accounting related activities prior to the performance of any services by any accountant or auditor.

 

(6) There is no hour expended on the principal accountant’s engagement to audit our financial statements for the most recent fiscal year that were attributed to work performed by persons other than the principal accountant’s full time and permanent employees was.

 

ITEM 15.      EXHIBITS, FINANCIAL STATEMENT SCHEDULES

 

Exhibit   Document Description   Form   Date   Number   herewith
                     
3.1   Articles of Incorporation   S-1   03-29-2010   3.1    
3.2   Bylaws   S-1   03-29-2010   3.2    
4.1   Specimen Stock Certificate   S-1   03-29-2010   4.1    
14.1   Code of Ethics   10-K   03-29-2012   14.1    
31.1   Certification of Chief Executive Officer pursuant to 13a-15(e) and 15d-15(e), promulgated under the Securities and Exchange Act of 1934, as amended.               X
31.2   Certification of Chief Financial Officer pursuant to 13a-15(e) and 15d-15(e), promulgated under the Securities and Exchange Act of 1934, as amended.               X
32.1   Certification pursuant to 18 U.S.C. Section 1350, as adopted pursuant to Section                
    906 of the Sarbanes-Oxley Act of 2002 (Chief Executive Officer)               X
99.1   Audit Committee Charter   10-K   03-29-2012   99.1    
99.2   Disclosure Committee Charter   10-K   03-29-2012   99.2    

 

 

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SIGNATURES

 

Pursuant to the requirements of Section 13 or 15(d) of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned, thereto duly authorized.

 

SANTARO INTERACTIVE ENTERTAINMENT COMPANY

 

Date: March 29, 2013 By: /s/ Mingyang Li
  Mingyang Li
  Chief Executive Officer,
   (principal executive officer)

 

Date: March 29, 2013 By: /s/ Yan Dong
  Yan Dong
  Chief Financial Officer
   (principal financial officer and principal accounting officer)

 

Pursuant to the requirements of Section 13 or 15(d) of the Securities Exchange Act of 1934, this Report has been signed below by the following persons on behalf of the Registrant in the indicated capacities and on the dates indicated.

 

/s/ Zhilian Chen     Date: March 29, 2013
Zhilian Chen, Chairman      

 

/s/ Xiongbing Zhong     Date: March 29, 2013
Xiongbing Zhong, Director      

 

/s/ Mingyang Li     Date: March 29, 2013
Mingyang Li, Director      

 

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