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EXCEL - IDEA: XBRL DOCUMENT - Santaro Interactive Entertainment CoFinancial_Report.xls
EX-31.1 - 302 CERTIFICATION OF THE CEO - Santaro Interactive Entertainment Coex-31_1.htm
EX-32.2 - 906 CERTIFICATION OF THE CFO - Santaro Interactive Entertainment Coex-32_2.htm
EX-32.1 - 906 CERTIFICATION OF THE CEO - Santaro Interactive Entertainment Coex-32_1.htm
EX-31.2 - 302 CERTIFICATION OF THE CFO - Santaro Interactive Entertainment Coex-31_2.htm
 


 
UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D. C. 20549
 
FORM 10-Q
 
x
QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934
   
 
For the quarter ended September 30, 2011
   
 
OR
   
o
TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934
 
Commission file number 333-165751
 
SANTARO INTERACTIVE ENTERTAINMENT COMPANY
(Exact name of registrant as specified in its charter)

Nevada
(State or other jurisdiction of incorporation or organization)

901C, 9th Floor, Building 4, Courtyard 1
Shangdi East Road, Haidian District, Beijing 100025
(Address of principal executive offices, including zip code.)

15911041464
(Registrant's telephone number, including area code)
 

 
 
Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the Registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days.  YES x   NO o
 
 
Indicate by check mark whether the registrant has submitted electronically and posted on its corporate Web site, if any, every Interactive Data File required to be submitted and posted pursuant to Rule 405 of Regulation S-T (§232.405 of this chapter) during the preceding 12 months (or for such shorter period that the registrant was required to submit and post such files). YES x    NO o
 
Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, or a small reporting company.  See the definitions of “large accelerated filer,” “accelerated filer,” and “smaller reporting company” in Rule 12b-2 of the Exchange Act.
 
Large accelerated filer   o Accelerated filer   o
   
Non-accelerated filer   o Smaller reporting company   x
 
Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Act).
 
Yes   o      No   x
 
As of November 14, 2011, there are 69,875,000 shares of common stock outstanding.
 
All references in this Report on Form 10-Q to the terms “we,” “our,” “us,” the “Company,” “Santaro,” and the “Registrant” refer to Santaro Interactive Entertainment Company unless the context indicates another meaning.

 
 

 
 

PART I – FINANCIAL INFORMATION


ITEM 1. FINANCIAL STATEMENTS

The unaudited interim financial statements included herein have been prepared pursuant to the rules and regulations of the Securities and Exchange Commission (“SEC”).  The financial statements and notes are presented as permitted on Form 10-Q and do not contain information included in the Company’s annual statements and notes.  Certain information and footnote disclosures normally included in financial statements prepared in accordance with accounting principles generally accepted in the United States of America have been condensed or omitted pursuant to such rules and regulations, although the Company believes that the disclosures are adequate to make the information presented not misleading.  It is suggested that these financial statements be read in conjunction with the December 31, 2010 audited financial statements and the accompanying notes thereto.  While management believes the procedures followed in preparing these financial statements are reasonable, the accuracy of the amounts are in some respects dependent upon the facts that will exist, and procedures that will be accomplished by the Company later in the year. These unaudited financial statements reflect all adjustments, including normal recurring adjustments, which, in the opinion of management, are necessary to present fairly the operations and cash flows for the periods presented.


Santaro Interactive Entertainment Company
(A Development Stage Company)
Consolidated Balance Sheets
 
 
2

 
 
 
 
September 30, 2011
 
December 31,2010
 
 
(Unaudited)
     
ASSETS
           
Current assets
           
Cash and cash equivalents
  $ 3,636,160     $ 320,087  
Prepaid expense
    64,963       47,703  
Other receivables
    30,769       152,659  
                 
Total current assets
    3,731,892       520,449  
                 
Property and equipment, net
    212,562       201,379  
Long term investment
    642        
Intangibles
          6,004  
                 
Total Assets
  $ 3,945,096     $ 727,832  
                 
LIABILITIES AND STOCKHOLDERS’ DEFICIT
               
Current liabilities
               
Other payables and accrued expenses
  $ 327,191     $ 160,087  
Due to related parties
    6,301,714       5,165,582  
                 
Total current liabilities
    6,628,905       5,325,669  
                 
STOCKHOLDERS’ DEFICIT
               
                 
Common stock ($0.001 par value; authorized –75,000,000 shares; issued and outstanding –69,875,000 shares and 67,500,000 shares at September 30, 2011 and December 31, 2010, respectively)
    69,875       67,500  
Additional paid-in capital
    5,951,351       1,203,726  
Deficit accumulated during the development stage
    (8,422,882 )     (5,755,855 )
Accumulated other comprehensive loss
    (282,153 )     (113,208 )
                 
Total Stockholders’ Deficit
    (2,683,809 )     (4,597,837 )
                 
Total liabilities and Stockholders’ deficit
  $ 3,945,096     $ 727,832  
See notes to the consolidated financial statements
 
 
3

 

 
Santaro Interactive Entertainment Company
(A Development Stage Company)
Consolidated Statements of Operations and Comprehensive Loss
 
 
   
Three months ended
September 30
   
Nine months ended
September 30
   
August 9, 2006 (inception of
   
2011
   
2010
   
2011
   
2010
   
  through September 30, 2011
 
   
(Unaudited)
   
(Unaudited)
   
(Unaudited)
   
(Unaudited)
   
(Unaudited)
 
Operating expenses
                             
Research and development expenses
  $ 580,138     $ 342,739     $ 1,697,456     $ 1,154,369     $ 5,630,676  
Sales and marketing expenses
    24,328       2,373       70,691       15,989       236,187  
General and administrative expenses
    301,977       101,609       898,880       285,956       2,689,263  
                                         
Loss from operations
    (906,443 )     (446,721 )     (2,667,027 )     (1,456,314 )     (8,556,126 )
                                         
Non-operating expenses
          (518 )           36,060       439,575  
                                         
Loss before income tax benefit and non-controlling interest
beexpense and noncontrolling interest
    (906,443 )     (446,203 )     (2,667,027 )     (1,492,374 )     (8,995,701 )
                                         
Deferred tax
          252,398                      
                                         
Net loss before non-controlling interest
    (906,443 )     (698,601 )     (2,667,027 )     (1,492,374 )     (8,995,701 )
                                         
Less: Net loss attributable to the Non-controlling interests
          (147,294 )           (317,801 )     (572,819 )
                                         
Net loss attributable to the Company
    (906,443 )     (551,307 )     (2,667,027 )     (1,174,573 )     (8,422,882 )
                                         
Other comprehensive loss
                                       
Net loss
    (906,443 )     (698,601 )     (2,667,027 )     (1,492,374 )     (8,995,701 )
Foreign currency translation adjustment
    (50,630 )     (48,307 )     (168,945 )     (58,486 )     (282,153 )
Comprehensive loss
    (957,073 )     (746,908 )     (2,835,972 )     (1,550,860 )     (9,277,854 )
Less: Comprehensive loss attributable to the non-controlling interest
          (150,097 )           (321,325 )     (572,818 )
                                         
Comprehensive loss attributable to the Company
  $ (957,073 )   $ (596,811 )   $ (2,835,972 )   $ (1,229,535 )   $ (8,705,036 )
                                         
Loss per share:
                                       
                                         
Basic and diluted
  $ (0.013 )   $ (0.010 )   $ (0.039 )   $ (0.021 )        
                                         
Weighted average number of common shares outstanding – basic and diluted
  $ 68,974,725     $ 55,670,000       68,006,227       55,670,000          
 
See notes to the consolidated financial statements
 
 
4

 

 
Santaro Interactive Entertainment Company
(A Development Stage Company)
Consolidated Statements of Changes in Stockholders’ Deficit
 
     
Common Stock  
                                                 
     
Share
     
$0.001 Par
Value
     
Additional
Paid-In
Capital
     
Deficit
accumulated
during
development
stage
     
Accumulated
other
comprehensive
income (loss)
     
Total deficit of
the Company’s
stockholders
     
Non-
controlling
interest
     
Total deficit
 
                                                                 
Balance at August 9, 2006
    55,670,000     $ 55,670     $ (55,670 )   $     $     $     $     $  
Net (loss)
                          (21,583 )           (21,583 )           (21,583 )
Foreign currency exchange translation adjustment, net of nil income taxes
                                  884       884             884  
Inject paid-in capital
                    139,580                   139,580             139,580  
Balance at December 31, 2006
    55,670,000       55,670       83,910       (21,583 )     884       118,881             118,881  
Net (loss)
                          (483,001 )           (483,001 )           (483,001 )
Foreign currency exchange translation adjustment, net of nil income taxes
                                10,100       10,100             10,100  
Inject paid-in capital
                    492,141                   492,141             492,141  
Balance at December 31, 2007
    55,670,000       55,670       576,051       (504,584 )     10,984       138,121             138,121  
Net (loss)
                          (805,983 )           (805,983 )           (805,983 )
Foreign currency exchange translation adjustment, net of nil income taxes
                                6,693       6,693             6,693  
Inject paid-in capital
                    739,775                   739,775             739,775  
Balance at December 31, 2008
    55,670,000       55,670       1,315,826       (1,310,567 )     17,677       78,606             78,606  
Net (loss)
                            (1,937,574 )           (1,937,574 )     (333,044 )     (2,270,618 )
Foreign currency exchange translation adjustment, net of nil income taxes
                                  (22 )     (22 )           (22 )
Inject paid-in capital
                                            437,771       437,771  
Balance at December 31, 2009
    55,670,000       55,670       1,315,826       (3,248,141 )     17,655       (1,858,990 )     104,727       (1,754,263 )
Net (loss)
                          (2,507,714 )           (2,507,714 )     (239,775 )     (2,747,489 )
Foreign currency exchange translation adjustment, net of nil income taxes
                                (130,863 )     (130,863 )           (130,863 )
Effect of reverse acquisition
    11,830,000       11,830       (112,100 )                 (100,270 )     135,048       34,778  
Balance as of Dec 31, 2010
    67,500,000       67,500       1,203,726       (5,755,855 )     (113,208 )     (4,597,837 )           (4,597,837 )
Net (loss)
                          (2,667,027 )           (2,667,027 )           (2,667,027 )
Foreign currency exchange translation adjustment, net of nil income taxes
                                (168,945 )     (168,945 )           (168,945 )
Common stock issued for cash June 27, 2011
    1,000,000       1,000       1,999,000                   2,000,000             2,000,000  
Common stock issued for cash August 29, 2011
    1,375,000       1,375       2,748,625                     2,750,000             2,750,000  
Balance as of September 30, 2011 (unaudited)
    69,875,000       69,875       5,951,351       (8,422,882 )     (282,153 )     (2,683,809 )           (2,683,809 )
 
See notes to the consolidated financial statements
 
 
5

 
 
Santaro Interactive Entertainment Company
(A Development Stage Company)
Consolidated Statements of Cash Flows

   
Nine months ended September 30
       
   
2011
   
2010
   
August,2006 (inception of Beijing Sntaro) through September 30,2011
 
   
(Unaudited)
   
(Unaudited)
   
(Unaudited)
 
Cash flows from operating activities:
                 
Net loss
  $ (2,667,027 )   $ (1492,374 )   $ (8,995,701 )
Adjustments to reconcile net loss before non-controlling interests to net cash used by operating activities:
                       
Non-controlling interests
          36,578        
Depreciation
    62,968       63,329       280,584  
Amortization of intangible assets
    6,004             6,310  
Changes in operating assets and liabilities:
                       
Prepaid expense
    (15,887 )     (37,405 )     (61,263 )
Other receivable
    74,919       8,664       (65,624 )
Other payables and accrued expenses
    197,627       (18,051 )     343,555  
Due to related parties
       
 
      28,243  
Net cash used in operating activities
    (2,341,396 )     (1,439,259 )     (8,463,896 )
                         
Cash flows from investing activities:
                       
Purchase of intangible assets
                (6,310 )
Purchase of property and equipment
    (67,835 )     (9,972 )     (473,994 )
Net cash used in investing activities
    (67,835 )     (9,972 )     (480,304 )
                         
Cash flows from financing activities:
                       
Proceeds from sale of stock
    4,750,000             6,156,274  
Capital contributed by non-controlling interest owner
                428,290  
Loan from related parties
    960,504       1,813,684       5,892,196  
Net cash provided by financing activities
    5,710,504       1,813,684       12,476,760  
Effect of exchange rate changes on cash and cash
                       
equivalents
    14,800       1,206       103,600  
Net increase in cash and cash equivalents
    3,316,073       365,659       3,636,160  
Cash and cash equivalents at the beginning of period
    320,087       12,722        
Cash and cash equivalents at the end of period
  $ 3,636,160     $ 378,381     $ 3,636,160  
Supplemental disclosure for cash flow
         
 
   
 
 
information
                       
Interest paid
  $     $     $  
Income taxes paid
  $     $     $  
 
See notes to the consolidated financial statements
 
 
6

 

 
Santaro Interactive Entertainment Company
(A Development Stage Company)
Notes to Consolidated Financial Statements (unaudited)

1. ORGANIZATION AND DESCRIPTION OF BUSINESS

Santaro Interactive Entertainment Company (“the Company”) was incorporated on December 30, 2009 in the State of Nevada. The Company’s accounting and reporting policies conform to accounting principles generally accepted in the United States of America (U.S GAAP), and the Company’s fiscal year end is December 31.

The accompanying consolidated financial statements include the accounts of the following entities, and all significant intercompany transactions and balances have been eliminated in consolidation as of September 30, 2011 and December 31, 2010:

Consolidated entity name:
 
Percentage of ownership
 
Santaro Holdings, Ltd (“SHL”)
   
100
%
Santaro Investments, Ltd. (“Santaro HK”)
   
100
%
Ningbo Sntaro Network Technology Co., Ltd. (“Ningbo Sntaro”)
   
100
%
Beijing Sntaro Technology Co., Ltd. (“Beijing Sntaro”)
 
Variable Interest Entity
Beijing Sntaro Freeland Network Co., Ltd. (“FL Network”)   100% subsidiary of Beijing Santaro
                                                                                                                     
The Financial Accounting Standards Board’s (“FASB”) accounting standards address whether certain types of entities, referred to as variable interest entities (“VIEs”), should be consolidated in a company’s consolidated financial statements. In accordance with the provisions of the accounting standard, the Company has determined that Beijing Sntaro is a VIE and that the Company is the primary beneficiary and has a controlling financial interest, and accordingly, the consolidated financial statements of Beijing Sntaro are consolidated into the financial statements of the Company.

2. Variable Interest Entities (VIEs)
 
PRC regulations prohibit direct foreign ownership of business entities providing internet content, or ICP, services in the PRC such as the business of providing online games. In September 2010, a series of contractual arrangements were entered between Ningbo Sntaro and Beijing Sntaro and its individual owners. Pursuit to the agreements, Ningbo Sntaro provides exclusive technical consulting and management services to Beijing Sntaro. A summary of the major terms of the agreements is as follows:

(1)
Ningbo Sntaro has the sole discretion to determine the amount of the fees it will receive and it intends to transfer substantially all of the economic benefits of Beijing Sntaro to Ningbo Sntaro;
(2)
The equity owners irrevocably granted the Ningbo Sntaro the right to make all operating and business decisions for Beijing Sntaro on behalf of the equity owners;
(3)
All equity owned by the three equity owners were pledged to Ningbo Sntaro as a collateral against the service fee payable to Ningbo Sntaro;
(4)
The equity owners may not dispose of or enter into any other agreements involving the common shares without prior agreement by Ningbo Sntaro;
(5)
Ningbo Sntaro bears Beijing Sntaro’s operating risk.
 
Because the above arrangement, which assigned all of Beijing Sntaro’s equity owners' rights and obligations to Ningbo Sntaro resulting in the equity owners lacking the ability to make decisions that have a significant effect on Beijing Sntaro's operations and Ningbo Sntaro's ability to extract the profits from the operation of Beijing Sntaro, and assume the Beijing Sntaro's residual benefits. Because the Ningbo Sntaro and its indirect parent are the sole interest holders of Beijing Sntaro, the Company consolidates Beijing Sntaro from its inception consistent with the provisions of FASB Accounting Standards Codification ("ASC") 810-10.
 
 
7

 

 
In addition, as all of these contractual arrangements are governed by PRC law and provide for the resolution of disputes through either arbitration or litigation in the PRC, they would be interpreted in accordance with PRC law and any disputes would be resolved in accordance with PRC legal procedures. The legal environment in the PRC is not as developed as in other jurisdictions, such as the United States. As a result, uncertainties in the PRC legal system could further limit the Company’s ability to enforce these contractual arrangements. Furthermore, these contracts may not be enforceable in China if PRC government authorities or courts take a view that such contracts contravene PRC laws and regulations or are otherwise not enforceable for public policy reasons. In the event the Company is unable to enforce these contractual arrangements, it may not be able to exert effective control over the VIEs, and its ability to conduct its business may be materially and adversely affected.

All of the assets of the VIEs can be used only to settle obligations of the consolidated VIEs. Conversely, liabilities recognized as a result of consolidating these VIEs do not represent additional claims on the Company’s general assets.

Most of our operations are conducted through our affiliated companies which the Company controls through contractual agreements in the form of variable interest entities. Current regulations in China permit our PRC subsidiaries to pay dividends to us only out of its accumulated distributable profits, if any, determined in accordance with their articles of association and PRC accounting standards and regulations. The ability of these Chinese affiliates to make dividends and other payments to us may be restricted by factors that include changes in applicable foreign exchange and other laws and regulations.

A.  
Under PRC law, our subsidiary may only pay dividends after 10% of its after-tax profits have been set aside as reserve funds, unless such reserves have reached at least 50% of its registered capital. Such cash reserve may not be distributed as cash dividends.

B.  
The PRC Income Tax Law also imposes a 10% withholding income tax on dividends generated on or after January 1, 2008 and distributed by a resident enterprise to its foreign investors, if such foreign investors are considered as non-resident enterprise without any establishment or place within China or if the received dividends have no connection with such foreign investors’ establishment or place within China, unless such foreign investors’ jurisdiction of incorporation has a tax treaty with China that provides for a different withholding arrangement.

As of September 30, 2011, there were not any such retained earnings available for distribution.

The following financial statement amounts and balances of the VIEs were included in the accompanying consolidated financial statements as of and for the period ended September 30:

    September 30, 2011     December 31,2010  
 
(Unaudited)
   
Total assets
  $ 229,166       $ 401,034  
                   
Total liabilities
  $ 6,451,582       $ 4,981,927  

 
 
Nine Months Ended September 30,
 
 
2011
   
2010
 
 
(Unaudited)
   
(Unaudited)
 
Revenues
  $       $  
                   
Net loss
  $ (1,458,529 )     $ (1,174,293 )

 
 
8

 
 
 
Most of our net revenues will be generated in Renminbi when operations start after development stage. Any future restrictions on currency exchanges may limit our ability to use net revenues generated in Renminbi to make dividends or other payments in U.S. dollars or fund possible business activities outside China.

Foreign currency exchange regulation in China is primarily governed by the following rules:
·  
Foreign Exchange Administration Rules (1996), as amended in August 2008, or the Exchange Rules;
·  
Administration Rules of the Settlement, Sale and Payment of Foreign Exchange (1996), or the Administration Rules.

Under the Administration Rules, RMB is freely convertible for current account items, including the distribution of dividends, interest payments, trade and service related foreign exchange transactions, but not for capital account items, such as direct investments, loans, repatriation of investments and investments in securities outside of China, unless the prior approval of the SAFE is obtained and prior registration with the SAFE is made. Foreign-invested enterprises like ours that need foreign exchange for the distribution of profits to their shareholders may effect payment from their foreign exchange accounts or purchase and pay foreign exchange rates at the designated foreign exchange banks to their foreign shareholders by producing board resolutions for such profit distribution. Based on their needs, foreign-invested enterprises are permitted to open foreign exchange settlement accounts for current account receipts and payments of foreign exchange along with specialized accounts for capital account receipts and payments of foreign exchange at certain designated foreign exchange banks.

3. SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES

Principles of consolidation and basis of presentation

The consolidated financial statements include the financial statements of the Company and its subsidiaries. All significant inter-company transactions and balances have been eliminated in consolidation.
 
The consolidated interim financial information as of September 30, 2011 and for the three and nine-month periods ended September 30, 2011 and 2010 have been prepared without audit, pursuant to the rules and regulations of the Securities and Exchange Commission (the “SEC”).  Certain information and footnote disclosures, which are normally included in consolidated financial statements prepared in accordance with accounting principles generally accepted in the United States of America (“U.S. GAAP”) have not been included, The interim consolidated financial information should be read in conjunction with the Financial Statements and the notes thereto, included in the Company’s Annual Report on Form 10-K for the fiscal year ended December 31, 2010, previously filed with the SEC.
 
In the opinion of management, all adjustments (which include normal recurring adjustments) necessary to present a fair statement of the Company’s consolidated financial position as of September 30, 2011, its consolidated results of operations and cash flows for the three and nine-month periods ended September 30, 2011 and 2010, as applicable, have been made. The interim results of operations are not necessarily indicative of the operating results for the full fiscal year or any future periods.
 
Use of Estimates

The preparation of consolidated financial statements in conformity with the U.S. GAAP requires management to make estimates and assumptions that affect the reported amounts of assets liabilities and disclosures of contingent assets and liabilities at the date of the consolidated financial statements and the reported amounts of revenue and expenses during the reporting period. Actual results could differ from those estimates. Significant items subject to such estimates and assumptions include the useful lives of fixed assets; the fair value determination of financial and equity instruments, the realization of deferred tax assets and; the recoverability of intangible assets and property, plants and equipment; and accruals for income tax uncertainties and other contingencies. The current economic environment has increased the degree of uncertainty inherent in those estimates and assumptions.

 
9

 

Foreign Currency Translation and transaction

The Company’s functional currency is United States Dollar (“US$”) while its main subsidiaries maintain their books and accounting records in People’s Republic of China (the “PRC”) currency “Renminbi” (“RMB”). The Company’s financial statements are translated into the reporting currency US$. Assets and liabilities of the Company are translated at the prevailing exchange rate at each reporting period end. Contributed capital accounts are translated using the historical rate of exchange when capital is injected. Income and expense accounts are translated at the average rate of exchange during the reporting period. Translation adjustments resulting from translation of these financial statements are reflected as accumulated other comprehensive loss in the stockholders’ deficit.

Translation adjustments resulting from this process are included in accumulated other comprehensive loss in the consolidated statement of operations and comprehensive loss and amounted to $282,153 as of September 30, 2011, and $113,208 as of December 31, 2010. The balance sheet amounts with the exception of equity at September 30, 2011 were translated at 6.4018 RMB to $1.00 USD as compared to 6.6118 RMB at December 31, 2010. The equity accounts were stated at their historical rate. The average translation rates applied to income statement accounts for the nine months ended September 30, 2011 and 2010 were 6.5060 RMB and 6.8164 RMB, respectively. The average translation rates applied to income statement accounts for the three months ended September 30, 2011 and 2010 were 6.4231 RMB and 6.7803 RMB, respectively.

Statement of Cash Flows

In accordance with FASB guidance, “Statement of Cash Flows,” cash flows from the Company’s operations is calculated based upon the functional currency.  As a result, amounts related to assets and liabilities reported on the statement of cash flows may not necessarily agree with changes in the corresponding balances on the balance sheet.

Fair Value of Measurements

ASC 820 establishes a common definition for fair value to be applied to existing generally accepted accounting principles that require the use of fair value measurements establishes a framework for measuring fair value and expands disclosure about such fair value measurements. The adoption of ASC 820 did not have an impact on the Company’s financial position or operating results, but did expand certain disclosures.
ASC 820 defines fair value as the price that would be received upon sale of an asset or paid to transfer a liability in an orderly transaction between market participants at the measurement date. Additionally, ASC 820 requires the use of valuation techniques that maximize the use of observable inputs and minimize the use of unobservable inputs. These inputs are prioritized below:
 
Level 1:
Inputs are unadjusted quoted prices in active markets for identical assets or liabilities available at the measurement date.
Level 2:
Inputs are unadjusted quoted prices for similar assets and liabilities in active markets, quoted prices for identical or similar assets and liabilities in markets that are not active, inputs other then quoted prices that are observable, and inputs derived from or corroborated by observable market data.
Level 3:
Inputs are unobservable inputs which reflect the reporting entity’s own assumptions on what assumptions the market participants would use in pricing the asset or liability based on the best available information.

Cash and cash equivalents and accounts due from and to related parties, are carried at cost on the balance sheets and the carrying amount approximates their fair value because of the short-term nature of these financial instruments.

Cash and Cash Equivalents

Cash and cash equivalents include cash on hand, deposits in banks with maturities of three months or less, and all highly liquid investments which are unrestricted as to withdrawal or use, and which have original maturities of three months or less at the time of purchase.

The Company maintains cash deposits in financial institutions that exceed the amounts insured by the U.S. government. Balances at financial institutions or state-owned banks within the PRC are not covered by insurance. Non-performance by these institutions could expose the Company to losses for amounts in excess of insured balances. As of September 30, 2011 and December 31, 2010, the Company’s bank balances exceeded government-insured limits by approximately $3,636,160 and $320,087, respectively. To date, the Company has not experienced any losses in such accounts.
 
 
10

 
 
Property and equipment

Property and equipment are stated at cost less accumulated depreciation. Depreciation is computed using the straight-line method over the following estimated useful lives:

   
Computer equipment
5 years
Leasehold improvements
5 years
Furniture and fixtures
5 years

The Company recognizes website and internally used software development costs in accordance with Statement of Position (“SOP”) No. 98-1, “Accounting for the Costs of Computer Software Developed or Obtained for Internal Use” (ASC Topic 350). As such, the Company expenses all costs that are incurred in connection with the planning and implementation phases of development and costs that are associated with repair or maintenance of the existing websites and software. Costs incurred in the development phase are capitalized and amortized over the estimated product life. Since the inception of Beijing Sntaro, the amount of costs qualifying for capitalization has been insignificant and as a result all website and internally used software development costs have been expensed as incurred.

Advertising expenses

Advertising costs are expensed when incurred and included in sales and marketing expenses and nil were recognized for the three and nine months ended September 30, 2011 and 2010, respectively.

Research and development expenses

Costs incurred for the development of online game products prior to the establishment of technological feasibility and costs incurred for maintenance after the online game products are available for marketing are expensed when incurred and are included in research and product development expenses.

Income taxes

Income taxes are accounted for under the asset and liability method. Deferred tax assets and liabilities are recognized for the future tax consequences attributable to differences between the financial statement carrying amounts of existing assets and liabilities and their respective tax bases and tax loss and tax credit carry forwards. Deferred tax assets and liabilities are measured using enacted tax rates expected to apply to taxable income in the years in which those temporary differences are expected to be recovered or settled. The effect on deferred tax assets and liabilities of a change in tax rates is recognized in the consolidated statements of income in the period that includes the enactment date. A valuation allowance is provided to reduce the amount of deferred tax assets if it is considered more likely than not that some portion or all of the deferred tax assets will not be realized.

ASC 740-10-25 clarifies the accounting for uncertain tax positions and requires that an entity recognizes in the consolidated financial statements the impact of a tax position, if that position is more likely than not of being sustained upon examination, based on the technical merits of the position. Recognized income tax positions are measured at the largest amount that is greater than 50% likely of being realized. Changes in recognition or measurement are reflected in the period in which the change in judgment occurs. The Company has elected to classify interest and penalties related to unrecognized tax benefits, if and when required, as a component of income tax expense in the consolidated statements of income.

Recent issued accounting pronouncements
 
 
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The Company does not believe any recently issued but not yet effective accounting standards, if currently adopted, would have a material effect of the consolidated financial position, results of operation and cash flows.

4. EARNINGS PER SHARE

The FASB’s accounting standard for earnings per share requires presentation of basic and diluted earnings per share in conjunction with the disclosure of the methodology used in computing such earnings per share. Basic earnings per share excludes dilution and is computed by dividing income available to common stockholders by the weighted average common shares outstanding during the period. Diluted earnings per share takes into account the potential dilution that could occur if securities or other contracts to issue common stock were exercised and converted into common stock. Warrants issued on June 27, 2011 and August 29, 2011 to purchase a total of 1,186,500 shares of its common stock were not recorded in the diluted calculation since the stock’s average market price did not exceed the exercise price.

During the three and nine months ended September 30, 2011 and 2010, common stock equivalents were not included in the calculation of the diluted weighted average number of common shares outstanding because they would be anti-dilutive, thereby decreasing the net loss per common share.

The following is a reconciliation of the basic and diluted earnings per share computations for the three months ended September 30, 2011 and 2010:

 
2011
 
2010
 
 
(Unaudited)
 
(Unaudited)
 
         
Net loss for basic and diluted earnings per share
  $ (906,443 )   $ (551,307 )
                 
Weighted average shares used in basic and diluted computation
    68,974,725       55,670,000  
Earnings per share:
               
Basic and diluted
  $ (0.013 )   $ (0.010 )

The following is a reconciliation of the basic and diluted earnings per share computations for the nine months ended September 30, 2011 and 2010:
 
 
2011
 
2010
 
 
(Unaudited)
 
(Unaudited)
 
         
Net loss for basic and diluted earnings per share
  $ (2,667,027 )   $ (1,174,573 )
                 
Weighted average shares used in basic and diluted computation
    68,006,227       55,670,000  
Earnings per share:
               
Basic and diluted
  $ (0.039 )   $ (0.021 )

 
5. GOING CONCERN AND LIQUIDITY

The accompanying financial statements are presented on a going concern basis. The Company is in a development stage and has not generated any revenue during the period from its inception to September 30, 2011. The Company has an accumulated deficit of $8,422,882. This condition raises substantial doubt about the Company’s ability to continue as a going concern. The Company had not generated any revenue and no other liquid assets. During the nine months ended September 30, 2011, the Company obtained a funding of $4,750,000 from newly issued 2,375,000 common shares. However, there can be no assurance that the Company will be able to obtain debt or equity financing on terms acceptable to it, or if at all. The management plans to fund continuing operations through new financing from related parties and equity financing arrangements. On April 29, 2011, the Company entered into an agreement with Mr. Zhilian Chen and CixiYide, whereby, as a contribution to the Capital of Beijing Sntaro, Mr. Zhilian Chen and CixiYide surrendered all right to collect or otherwise enforce repayment of a debt in principal amount of US $4,460,366, which was incurred during the period from its inception to October 18, 2010. The agreement is effective upon completion of the registration of the capital which is still in process.  The Company plans to complete the registration in near future.
 
 
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6. OTHER RECEIVABLES

Other receivables of $30,769 and $152,659 as of September 30, 2011 and December 31, 2010 consisted of cash advances given to certain employees for use during business operations and are recognized as General and Administration expenses when expenses are incurred. It also includes certain rental deposit.

7. PROPERTY AND EQUIPMENT

Property and equipment are summarized as follows:
 
    September 30,
2011
   
December 31,
2010
 
   
(Unaudited)
       
Computer equipment
    378,473       306,849  
Furniture and fixtures
    63,470       54,678  
Leasehold improvement
    69,767       67,551  
      511,710       429,078  
Less: Accumulated depreciation
    (299,148 )     (227,699 )
                 
Property and equipment, net
  $ 212,562     $ 201,379  

Depreciation expenses for the three months ended September 30, 2011 and 2010 were $21,824 and $20,485 respectively. Depreciation expenses for the nine months ended September 30, 2011 and 2010 were $62,968 and $63,329 respectively.

8. OTHER PAYABLES AND ACCRUED EXPENSES

Other payables and accrued expenses consist of the following:

 
September 30,
 
December 31,
 
 
2011
 
2010
 
 
(Unaudited)
     
Other payables
  $ 327,191     $ 160,087  
                 
Total
  $ 327,191     $ 160,087  

Other Payable of $327,191 as of September 30, 2011 consisted of the interest-free loan of $234,309 from Ningbo Jufeng Textile Co., Ltd, a third party of the Company. The loan is unsecured, payable on demand, and was outstanding.

9. INCOME TAX EXPENSES

The Company and its subsidiaries file income tax returns separately.
 
 
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The United States of America
Santaro Interactive Entertainment Company is incorporated in the State of Nevada in the U.S., and is subject to a gradual U.S. federal corporate income tax of 15% to 35%. The State of Nevada does not impose any corporate state income tax.

British Virgin Islands
Santaro holdings Ltd (the “SHL”) was incorporated in the British Virgin Islands on December 2, 2009 (“SHL”). Under the current laws of the British Virgin Islands, SHL is not subject to tax on income or capital gains. In addition, upon payments of dividends by SHL, no British Virgin Islands withholding tax is imposed.

Hong Kong
Santaro Investments, Ltd., was incorporated in Hong Kong on January 27, 2010. Santaro HK did not earn any income that was derived in Hong Kong for the year ended December 31, 2010 and therefore was not subject to Hong Kong Profits Tax. The payments of dividends by Hong Kong companies are not subject to any Hong Kong withholding tax.

PRC
Ningbo Sntaro, Beijing Sntaro and FL Network were all organized under the laws of the People’s Republic of China (“PRC”) which are subject to Enterprise Income Tax (“EIT”) on the taxable income as reported in their respective statutory financial statements adjusted in accordance with the Enterprise Income Tax Law. Pursuant to the PRC Income Tax Laws, the Company and subsidiary are subject to EIT at a statutory rate of 25%.

Deferred Tax Assets
In assessing the realization of deferred tax assets, the Company considers projected future taxable income and tax planning strategies in making its assessment, as of September 30, 2011, and December 31, 2010, for PRC income tax purposes. As of September 30, 2011, Beijing Sntaro had a gross tax loss carry-forward of $4,805,918 which would expire in future years. Management determines it is more likely than not that all deferred tax asset could not be recognized, so full allowance was provided as of September 30, 2011. The deferred tax assets begin to expire from 2011.

As of September 30, 2011, for PRC income tax purposes, FL Network had $2,932,480 gross loss carry-forwards which would expire in future years.  Management determines it is more likely than not that all deferred tax asset could not be recognized, so full allowance was provided as of September 30, 2011. The deferred tax assets begin to expire from 2014.

10. EMPLOYEE BENEFITS

The full-time employees of the Company and its subsidiary that are incorporated in the PRC are entitled to staff welfare benefits, including medical care, unemployment insurance and pension benefits. The Company is required to accrue for these benefits based on percentages of 10%, 1% and 12% of the local employees’ average salaries in accordance with the relevant regulations, and to conduct contributions to the state-sponsored medical plans, unemployment insurance and pension benefits. For the three months ended September 30, 2011 and 2010, total amounts expensed for such employee benefits amounted to $44,012 and $26,222, respectively. For the nine months ended September 30, 2011 and 2010, total amounts expensed for such employee benefits amounted to $138,211 and $86,985, respectively. The PRC government is responsible for the medical benefits and ultimate pension liability to these employees.

11. RELATED PARTY TRANSACTIONS AND BALANCES

The Company is in a development stage and has no revenue to date during the period from its inception to September 30, 2011. CixiYide Auto Company (the “CixiYide”), a company 97% owned by the Company’s director and 80% ultimate shareholder Mr. Zhilian Chen, provides continuous financial support for Beijing Sntaro and Ningbo Sntaro’s business and operation. By the end of 2010, CixiYide has provided a loan of $4,846,184. During the nine months ended September 30 2011, CixiYide made an additional loan of $1,300,837 to the Company. The total amount due to CixiYide is $6,147,021 as of September 30, 2011.
 
 
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The loans from CixiYide are of no fixed terms, interest free and due on demand. On April 29, 2011, the Company entered into an agreement (the “Agreement”) with Mr. Zhilian, Chen and CixiYide, whereby, as a contribution to the Capital of Beijing Sntaro, Mr. Zhilian Chen and CixiYide surrendered all right to collect or otherwise enforce repayment of a debt in the principal amount of US $4,460,366, which was occurred during the period from its inception to October 18, 2010.

Santaro HK signed a loan agreement with Mr. Zhilian Chen on August 2, 2010 for $310,000 for the payment of Ningbo Sntaro’s registered Paid-In-Capital in accordance with Chinese legal requirements. Santaro HK received this loan in September 2010. This loan decreased US$159,993 in this quarter and at September 30, 2011, and the carrying amount of this loan was US$150,007 accordingly.

In the year ended December 31, 2007, Mr. Zhilian Chen provided $18,047 loan to the Beijing Sntaro, and total amount of that remained outstanding as of September 30, 2011.

As of September 30, 2011, the total balance of loans from CixiYide and Mr. Zhilian Chen was $6,301,714. The loans are unsecured and interest free, payable on demand, and were outstanding.

12. LEASE COMMITMENTS

The Company has entered into operating lease arrangements mainly relating to its office premises which will all end in January 24, 2012.

Total rental expenses are US$177,411 and US$175,240 for the nine months ended September 30, 2011 and 2010, respectively; and US$48,440 and US$58,733 for the three months ended September 30, 2011 and 2010, respectively.

13. SALE OF COMMON STOCK AND WARRANTS

On June 27, 2011, the Company entered into Subscription Agreements with certain institutional investors (collectively, the “Buyers”) to sell an aggregate of one million shares of its common stock, and warrants to purchase a total of five hundred thousand shares of its common stock (the “Warrants”) to the Buyers for gross proceeds of $2,000,000, before deducting fees and expenses. The Warrants mature in three years and have a strike price of $5.00 per share.
 
On August 29, 2011, the Company entered into Subscription Agreements with certain institutional investors (collectively, the "Buyers") to sell an aggregate of one million three hundred seventy five thousand (1,375,000) shares of its common stock, and warrants to purchase a total of six hundred eighty seven thousand five hundred (687,500) shares of its common stock (the "Warrants") to the Buyers for gross proceeds of $2,750,000.00, before deducting fees and expenses and excluding the proceeds, if any, from the exercise of the Warrants. The Warrants mature in three years and have a strike price of $5.00 per share.

All warrants were evaluated for liability treatment and were determined to be equity instruments.

14. SUBSEQUENT EVENT

Management has considered all events occurring through the date the financial statements have been issued, and has determined that there are no such events that are material to the financial statements, or all such material events have been fully disclosed.

 
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ITEM 2. MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS

The following discussion is an overview of the important factors that management focuses on in evaluating our business; financial condition and operating performance should be read in conjunction with the financial statements included in this Current Report on Form 10-Q. This discussion contains forward-looking statements that involve risks and uncertainties. Actual results could differ materially from those anticipated in these forward-looking statements as a result of any number of factors, including those set forth in the Company’s reports filed with the SEC on Form 10-K, 10-Q and 8-K as well as in this Current Report on Form 10-Q. Given the uncertainties that surround such statements, you are cautioned not to place undue reliance on such forward-looking statements.

Results of Operations

Because the Company is in the development stage, our operations have been limited to developing our products.  As a result, the Company realized no revenue during the period from inception (August 9, 2006) through September 30, 2011. The Company’s business, financial condition and results of operations may be influenced by the political, economic and legal environments in the PRC such as changes in governmental policies with respect to laws and regulations, anti-inflationary measures, currency conversion and remittance abroad, and rates and methods of taxation, among other things.
 
 
The following table sets forth a summary, for the periods indicated, our consolidated results of operations. Our historical results presented below are not necessarily indicative of the results that may be expected for any future period.
 
   
Nine Months Ended September 30,
 
   
2011
   
2010
 
   
(Unaudited)
   
(Unaudited)
 
Operating expenses
           
Research and development expenses
  $ 1,697,456     $ 1,154,369  
Sales and marketing expenses
    70,691       15,989  
General and administrative expenses
    898,880       285,956  
                 
Loss from operations
    (2,667,027 )     (1,456,314 )
                 
Non-operating expenses
          36,060  
Net loss before non-controlling interest
    (2,667,027 )     (1,492,374 )
Less: Net loss attributable to the non-controlling interests
          (317,801 )
                 
Net loss attributable to the Company
  $ (2,667,027 )   $ (1,174,573 )

 
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Three Months Ended September 30,
 
   
2011
   
2010
 
   
(Unaudited)
   
(Unaudited)
 
Operating expenses
           
Research and development expenses
  $ 580,138     $ 342,739  
Sales and marketing expenses
    24,328       2,373  
General and administrative expenses
    301,977       101,609  
                 
Loss from operations
    (906,443 )     (446,721 )
                 
Non-operating expenses
          (518 )
                 
Loss before income tax benefit and non-controlling interest
    (906,443 )     (446,203 )
                 
Deferred tax
          252,398  
Net loss before non-controlling interest
    (906,443 )     (698,601 )
Less: Net loss attributable to the non-controlling interests
          (147,294 )
                 
Net loss attributable to the Company
  $ (906,443 )   $ (551,307 )

Nine Months Ended September 30, 2011 Compared to Nine Months Ended September 30, 2010
 
Research and Development (R&D) expenses

R&D expenses primarily consist of R&D salary, depreciation, and office and communication fees which occurred for R&D activities. For the Nine months ended September 30, 2011, R&D expense was $1,697,456, representing an increase of $543,087 or 47.05%, compared with $1,154,369 for the corresponding period in 2010 which was due to the salary expenses incurred in the nine months of 2011 increased $520,841 compared with same period of 2010. Since the Online game 3Guo Online is in testing stage, the Company hired more technical staff for the R&D. Others variance includes expenses for business entertainment, business travelling, etc. presenting a slight increase, accumulated about $22,246.

Sales and marketing expenses

Selling expenses mainly represent advertising costs and fees. For the nine months ended September 30, 2011, selling expense was $70,691, representing an increase of $54,702 or 342.12% compared with $15,989 for the corresponding period in 2010. It was mainly due to increase of water & electricity fee and investor relations fees aggregating  $24,763 and $21,136, respectively. As mentioned in the analysis on R&D expenses, more related expenses occurred since it is getting closer to release of the game of 3Guo Online. Others variance includes sundry promotion fee, etc.

General and administrative expenses

General and administrative expenses consist primarily of compensation for personnel, business travelling expense, rental and office expense related to ordinary administration and fees for professional services. For the nine months ended September 30, 2011, total general and administrative expenses was $898,880, representing an increase of $612,924, or approximately 214.34% as compared to $285,956 for the corresponding period in 2010 which due to the salary expense increased $354,592, professional service fee increased $142,756 and rental fee increased $10,165 compared with same periods of 2010, respectively. As for the increase of salary, as mentioned in R&D expenses and Selling expenses, the Company hired more high level staff for the coming release of the game and Ningbo Company’s Beijing branch’s operation. The Company became listed Company in October 2010, related professional fee increased significantly during the nine months ended September 30, 2011. Other variance includes expenses occurred for social insurance for supporting department, communication fee, and power etc.
 
 
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Net loss before noncontrolling interest

For the nine months ended September 30, 2011, the net loss before noncontrolling interest increased to $2,667,027 compared with $1,492,374 for the corresponding period in 2010. The increase in net loss before noncontrolling interest was primarily due to increases in R&D expense, sales and marketing expenses, general and administrative expense.

Three Months Ended September 30, 2011 Compared to Three Months Ended September 30, 2010
Research and Development (R&D) expenses

R&D expenses primarily consist of R&D salary, depreciation, and office and communication fees which occurred for R&D activities. For the three months ended September 30, 2011, R&D expense was $580,138, representing an increase of $237,399 or 69.27%, compared with $342,739 for the corresponding period in 2010 which was due to the salary expenses incurred in the third quarter of 2011 increased $204,597 and Testing fee increased $12,054. Since the Online game 3Guo Online is in testing stage, the Company hired more technical staff for the R&D. Others variance includes expenses for business entertainment, business travelling, etc. presenting a slight increase, accumulated about $32,802.

Sales and marketing expenses

Selling expenses mainly represent advertising costs and fees. For the three months ended September 30, 2011, selling expense was $24,328, representing an increase of $21,955 or 925.20% compared with $2,373 for the corresponding period in 2010. It was mainly due to increase of Water & Electricity fee with the amount $12,880. As mentioned in the analysis on R&D expenses, more related expenses occurred since it is getting closer to release of the game of 3Guo Online. Others variance includes increase of Consultant fee with the amount of $9,075.

General and administrative expenses

General and administrative expenses consist primarily of compensation for personnel, business travelling expense, rental and office expense related to ordinary administration and fees for professional services. For the three months ended September 30, 2011, total general and administrative expenses was $301,977, representing an increase of $200,368, or approximately 197.20% as compared to $101,609 for the corresponding period in 2010 which due to the salary expense increased $115,673, professional service fee increased $16,955 compared with same periods of 2010 respectively. As for the increase of salary, as mentioned in R&D expenses and Selling expenses, the Company hired more high level staff for the coming release of the game. The Company became listed Company in October 2010, related professional fee increased significantly during the third quarter of 2011. Other variance includes expenses occurred for social insurance for supporting department, communication fee, and power etc.

Deferred tax

For the three months ended September 30, 2011, the deferred tax benefit decreased by $252,398 to $0 compared with $252,398 for the corresponding period in 2010. The change in deferred tax benefit was due to the full allowance of the management’s recognition of relevant deferred tax  assets at the end of September 30, 2011 since it is more likely than not that all of the deferred tax assets will not be realized.

Net loss before noncontrolling interest

For the three months ended September 30, 2011, the net loss before noncontrolling interest increased to $906,443 compared with $698,601 for the corresponding period in 2010. The increase in net loss before noncontrolling interest was primarily due to increases in R&D expense, sales and marketing expenses, general and administrative expense.
 
 
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Liquidity and Capital Resources

Since we initiated our business operations, we have been funded primarily by related parties. CixiYide Auto Company (the “CixiYide”) provided loan of $6,147,021 for the business’s initial operations. Mr. Zhilian Chen is the major owner of CixiYide.

Going concern and Liquidity

The accompanying financial statements are presented on a going concern basis. The Company is in a development stage and has not generated any revenue during the period from its inception to September 30, 2011. The Company has an accumulated deficit of $8,422,882. This condition raises substantial doubt about the Company’s ability to continue as a going concern. The Company had not generated any revenue and no other liquid assets. During the nine months ended September 30, 2011, the Company obtained a funding of $4,750,000 from newly issued 2,375,000 common shares. However, there can be no assurance that the Company will be able to obtain debt or equity financing on terms acceptable to it, or if at all. The management plans to fund continuing operations through new financing from related parties and equity financing arrangements. On April 29, 2011, the Company entered into an agreement with Mr. Zhilian Chen and CixiYide, whereby, as a contribution to the Capital of Beijing Sntaro, Mr. Zhilian Chen and CixiYide surrendered all right to collect or otherwise enforce repayment of a debt in principal amount of $4,460,366, which was occurred during the period from its inception to October 18, 2010. The capital registration and certification of registered capital will be completed in near future.

Cash Flows

Nine Months Ended September 30, 2011 Compared to Nine Months Ended September 30, 2010
 
Nine Months Ended September 30,
 
 
2011
 
2010
 
 
(Unaudited)
 
(Unaudited)
 
Net cash used in operating activities
  $ (2,341,396 )   $ (1,439,259 )
Net cash used in investing activities
    (67,835 )     (9,972 )
Net cash provided by financing actives
    5,710,504       1,813,684  
Effect of foreign currency exchange rate changes on cash and cash equivalents
    14,800       1,206  
Net increase in cash and cash equivalents
  $ 3,316,073     $ 365,659  

Net cash used in operating activates: The Company had no revenue from its inception in 2006 to September 30, 2011. Our net cash used in Operating activities increased $902,137 in the nine months ended September 30, 2011 compared to that in the nine months ended September 30, 2010. Most operating cash flow is the result of cash-paid expenditure during operation. The increase of net cash used in operating activities was due to increasing salary expense and rent expense. Since the Company will complete its R&D of 3Guo Online, the Company hired more high level staff for the preparation of R&D and operating.

Net cash used in investing activities: Our net cash used in investing activities increased $57,863 in the nine months ended September 30, 2011 compared to that in the nine months ended September 30, 2010. The increase in net cash used in investing activities was the result of an increase in the purchasing of new equipment and facilities during the nine months ended September 30, 2011.

Net cash provided by financing activities: Our cash provided by financing activities significantly increased from $1,813,684 for the nine months ended September 30, 2010 to $5,710,504 for the nine months ended September 30, 2011, representing an increase of 214.86%. The current financed capital could not support current operation and product development, CixiYide Auto Company, 97% controlled by the Company’s controlling shareholder, continuously provides financial support. The Company also received proceeds of $4.75 million upon the issuance of 2.375 million common stocks in June 2011 and August 2011.
 
 
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Working capital

Working capital is $(2,897,013) as of September 30, 2011 compared with $(4,805,220) as of December 31, 2010. The significant change in working capital is due to the development stage of the Company’s games. Because the Company’s games are not yet producing any revenue, the Company obtained loans to support daily operations. The Company obtained a loan in the amount of $4,846,184 at December 31, 2010 from CixiYide Company. As of September 30, 2011, the Company accumulatively obtained loans in the amount of $6,147,021 from CixiYide Company. The Company also received proceeds of $4.75 million upon the issuance of 2.375 million common stocks in June 2011 and August 2011.

Recent issued accounting pronouncements

The Company does not believe any recently issued but not yet effective accounting standards, if currently adopted, would have a material effect of the consolidated financial position, results of operation and cash flows.

Off-Balance Sheet Arrangements

The Company does not have any off-balance sheet arrangements that have or are reasonably likely to have a current or future effect on its financial condition, revenues or expenses, results of operations, liquidity, capital expenditures or capital resources that are material to investors.

In July 2006, the Ministry of Industry and Information Technology of the PRC, or MIIT, issued the Circular on Strengthening the Administration of Foreign Investment in and Operation of Value-added Telecommunications Business, or the MIIT Circular. The MIIT Circular reiterated the regulations on foreign investment in telecommunications businesses, which require foreign investors to set up foreign-invested enterprises and obtain a business operating license for Internet content provision to conduct any value-added telecommunications business in China. Under the MIIT Circular, a domestic company that holds an Internet content provision license is prohibited from leasing, transferring or selling the license to foreign investors in any form, and from providing any assistance, including providing resources, sites or facilities, to foreign investors that conduct value-added telecommunications business illegally in China. Furthermore, the relevant trademarks and domain names that are used in the value-added telecommunications business must be owned by the local Internet content provision license holder. Due to a lack of interpretative materials from the regulator, it is unclear what impact the MIIT Circular will have on us or the other Chinese Internet companies that have adopted the same or similar corporate and contractual structures as ours.
 
On September 28, 2009, the General Administration of Press and Publications, or the GAPP, the National Copyright Administration (hereinafter referred to as “NCA”), and National Office of Combating Pornography and Illegal Publications (hereinafter referred to as “NOCPIP”) jointly published the “Stipulations on ‘Three Provisions’ ” of the State Council and the Relevant Interpretations of the State Commission Office for Public Sector Reform and the Further Strengthening of the Administration of Pre-examination and Approval of Online games and the Examination and Approval of Imported Online games (Xin Chu Lian [2009] No. 13), or Circular 13. Circular 13 restates the general principle espoused in recently promulgated regulations that foreign investment is not permitted in online game operating businesses in China. According to the Article IV of Circular 13, foreign investors are prohibited from participating in online game operating businesses via wholly owned, equity joint venture or cooperative joint venture investments in China, and from controlling and participating in such businesses directly or indirectly through contractual or technical support arrangements. In the event of a violation of these provisions, GAPP shall, in conjunction with the relevant government authorities of the PRC, investigate and handle the same in accordance with the law. In serious cases, the relevant licenses and registrations shall be revoked. However, due to the lack of a detailed interpretation of Circular 13, it is not yet clear how it will be implemented. Moreover, Circular 13 was issued solely by GAPP, NCA and NOCPIP, instead of being jointly issued by the publication administration authorities and other government authorities which are in charge of the related business operations, like the Ministry of Commerce, or the MOFCOM, and the MIIT, and the scope, implementation and enforcement of Circular 13 from the views of the above mentioned other authorities remain uncertain.
 
 
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In the opinion of Han Kun Law Offices, our PRC legal counsel, subject to the interpretation and implementation of the MIIT Circular and Circular 13, the ownership structure of Ningbo Santaro and Beijing Santaro and our contractual arrangements with Beijing Santaro and its shareholders comply with all existing PRC laws, rules and regulations. However, in the opinion of our PRC legal counsel, there are substantial uncertainties regarding the interpretation and application of current or future PRC laws and regulations and there may be changes and other developments in the PRC laws and regulations or their interpretations. Accordingly, we cannot assure you that Chinese government authorities will ultimately take a view that is consistent with the opinion of our PRC legal counsel.
 
If the past or current ownership structures, contractual arrangements and businesses of our company Beijing Santaro is found to be in violation of any existing or future PRC laws or regulations, including the MIIT Circular and Circular 13, the relevant supervisory authorities would have broad discretion in dealing with such violations, including but not limited to: revoking our business and operating licenses; levying fines; confiscating our income or the income of Beijing Santaro; shutting down our servers or blocking our website; imposing conditions or requirements with which we may not be able to comply; requiring us to restructure the relevant ownership structure, operations or contractual arrangements; restricting or prohibiting our use of the proceeds from our public offering to finance our business and operations in China; and taking other regulatory or enforcement actions that could be harmful to our business.
 
Any of these events could materially and adversely affect our business, financial condition and results of operations.

ITEM 3. QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK.
 
We are a smaller reporting company as defined by Rule 12b-2 of the Exchange Act and are not required to provide the information required under this item.

 
ITEM 4. CONTROLS AND PROCEDURES
 
Evaluation of Disclosure Controls and Procedures
 
Under the supervision and with the participation of our management, including our principal executive officer and principal financial officer, we have conducted an evaluation of the effectiveness of the design and operation of our disclosure controls and procedures, as defined in Rules 13a-15(e) and 15d-15(e) under the Securities and Exchange Act of 1934, as of the end of the period covered by this report.  Based on this evaluation, our principal executive officer and principal financial officer concluded as of the evaluation date that our disclosure controls and procedures were effective such that the material information required to be included in our Securities and Exchange Commission reports is recorded, processed, summarized and reported within the time periods specified in SEC rules and forms relating to our company, particularly during the period when this report was being prepared.
 
There was no significant changes in our internal control over financial reporting (as defined in Rule 13a-15(f) under the Exchange Act) during the most recent fiscal quarter ended September 30, 2011 that has materially affected, or is reasonably likely to materially affect our internal control over financial reporting.

 
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PART II – OTHER INFORMATION
 
ITEM 1.  LEGAL PROCEEDINGS
 
Currently we are not involved in any pending litigation or legal proceeding.
 
ITEM 1A. RISK FACTORS

We are a smaller reporting company as defined by Rule 12b-2 of the Securities Exchange Act of 1934 and are not required to provide the information under this item. 
 
ITEM 2. UNREGISTERED SALES OF EQUITY SECURITIES AND USE OF PROCEEDS.
 
None.
 
ITEM 3. DEFAULTS UPON SENIOR SECURITIES
 
None.
 
 
ITEM 4. SUBMISSIONS OF MATTERS TO A VOTE OF SECURITY HOLDERS
 
(Removed and Reserved).
 
 
ITEM 5. OTHER INFORMATION
 
None. 

 
ITEM 6. EXHIBITS
 
The following documents are filed as a part of this report or are incorporated by reference to previous filings, if so indicated:
 
 
     
101.INS
  
XBRL Instance Document
   
101.SCH
  
XBRL Taxonomy Extension Schema Document
   
101.CAL
  
XBRL Taxonomy Extension Calculation Linkbase Document
   
101.DEF
  
XBRL Taxonomy Extension Definition Linkbase Document
   
101.LAB
  
XBRL Taxonomy Extension Label Linkbase Document
   
101.PRE
  
XBRL Taxonomy Extension Presentation Linkbase Document
 

*filed herewith
 
 
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    (1) Incorporated by reference to the Form S-1 registration statement filed on March 29, 2010.


SIGNATURES

Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized.


November 15, 2011

   
By: SANTARO INTERACTIVE ENTERTAINMENT COMPANY  
     
     
By:
/s/Zhilian Chen
 
 
Zhilian Chen, President  

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