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EX-99.1 - Q4 FY 2011 PRESS RELEASE - TIVO INCa99101q411.htm
8-K - TIVO INCq48k202.htm
 

Exhibit 99.2
Trend Sheet for GAAP Statement of Operations
(unaudited, in thousands, except per share data)
 
Three Months Ended
 
Jan 31,
Oct 31,
July 31,
Apr 30,
Jan 31,
Oct 31,
July 31,
Apr 30,
 
2011
2010
2010
2010
2010
2009
2009
2009
Income Statement
 
 
 
 
 
 
 
 
 Net revenues
$
55,818
 
$
50,854
 
$
51,550
 
$
61,386
 
$
68,652
 
$
57,082
 
$
57,611
 
$
55,121
 
  Hardware revenues (2)
14,436
 
9,532
 
9,481
 
18,169
 
23,389
 
10,030
 
8,762
 
6,606
 
  Cost of hardware revenues
24,702
 
13,566
 
11,546
 
19,219
 
27,962
 
14,436
 
12,935
 
10,576
 
 
 
 
 
 
 
 
 
 
 Service and Technology revenues
$
41,382
 
$
41,322
 
$
42,069
 
$
43,217
 
$
45,263
 
$
47,052
 
$
48,849
 
$
48,515
 
  Service revenues
34,453
 
34,298
 
35,654
 
36,244
 
38,442
 
37,701
 
41,500
 
42,129
 
  Technology revenues
6,929
 
7,024
 
6,415
 
6,973
 
6,821
 
9,351
 
7,349
 
6,386
 
 
 
 
 
 
 
 
 
 
 Cost of service & technology revenues
$
15,756
 
$
14,050
 
$
14,098
 
$
15,424
 
$
15,310
 
$
15,945
 
$
15,693
 
$
14,633
 
  Cost of service revenues (1)
10,347
 
9,878
 
9,887
 
10,403
 
10,876
 
10,021
 
9,831
 
10,150
 
  Cost of technology revenues  (1)
5,409
 
4,172
 
4,211
 
5,021
 
4,434
 
5,924
 
5,862
 
4,483
 
 
 
 
 
 
 
 
 
 
 Gross margin of service & technology revenues
$
25,626
 
$
27,272
 
$
27,971
 
$
27,793
 
$
29,953
 
$
31,107
 
$
33,156
 
$
33,882
 
 
 
 
 
 
 
 
 
 
 Operating expenses
 
 
 
 
 
 
 
 
   Research and development (1)
$
23,204
 
$
20,446
 
$
19,326
 
$
18,628
 
$
18,245
 
$
15,370
 
$
14,358
 
$
15,066
 
   Sales and marketing (1)
7,048
 
6,157
 
6,622
 
7,760
 
6,385
 
5,727
 
5,463
 
5,695
 
   Sales and marketing, subscription acquisition costs
2,214
 
1,398
 
1,366
 
3,191
 
2,022
 
1,206
 
838
 
982
 
   General and administrative (1)
17,525
 
16,162
 
14,103
 
11,697
 
10,167
 
11,165
 
11,227
 
12,242
 
 Interest and other income (expense)
$
301
 
$
348
 
$
236
 
$
367
 
$
422
 
$
296
 
$
214
 
$
190
 
 Provision for income tax
(58
)
(43
)
(29
)
(34
)
1,035
 
24
 
(19
)
(16
)
 Net income (loss)
(34,388
)
(20,620
)
(15,304
)
(14,200
)
(9,982
)
(6,447
)
(2,708
)
(3,899
)
 Net income (loss) per basic common share
$
(0.30
)
$
(0.18
)
$
(0.13
)
$
(0.13
)
$
(0.09
)
$
(0.06
)
$
(0.03
)
$
(0.04
)
 Net income (loss) per diluted common share
$
(0.30
)
$
(0.18
)
$
(0.13
)
$
(0.13
)
$
(0.09
)
$
(0.06
)
$
(0.03
)
$
(0.04
)
 Weighted average common shares outstanding - basic
114,444
 
114,180
 
113,815
 
111,490
 
108,713
 
107,822
 
105,840
 
102,279
 
 Weighted average common shares outstanding - diluted
114,444
 
114,180
 
113,815
 
111,490
 
108,713
 
107,822
 
105,840
 
102,279
 
 
 
 
 
 
 
 
 
 
Balance Sheet & Cash Flow
 
 
 
 
 
 
 
 
 Cash & cash equivalents, and short-term investments
$
209,437
 
$
227,490
 
$
242,659
 
$
255,476
 
$
244,582
 
$
245,036
 
$
237,871
 
$
215,177
 
  Net cash provided by (used in) operating activities (YTD)
(58,727
)
(38,826
)
(24,408
)
(12,672
)
9,580
 
12,276
 
9,874
 
5,462
 
 
 
 
 
 
 
 
 
 
(1) Includes Stock-based compensation expenses as follows:
$
6,626
 
$
6,442
 
$
6,788
 
$
5,586
 
$
6,151
 
$
6,149
 
$
5,984
 
$
7,070
 
  Cost of services revenues
219
 
209
 
232
 
132
 
266
 
280
 
289
 
263
 
  Cost of technology revenues
383
 
777
 
616
 
484
 
512
 
636
 
614
 
557
 
  Research and development
2,281
 
1,935
 
2,529
 
1,786
 
2,152
 
2,001
 
1,960
 
2,491
 
  Sales and marketing
1,013
 
987
 
866
 
817
 
668
 
664
 
550
 
685
 
  General and administrative
2,730
 
2,534
 
2,545
 
2,367
 
2,553
 
2,568
 
2,571
 
3,074
 
 
(2) The consolidated statement of operations included in this trend sheet have been amended to reflect increases in net hardware revenues to correct immaterial errors related to over payments of revenue share.
 

 

 

Trend Sheet for Non-GAAP Key Financial Metrics(1)
(unaudited, in thousands except per share data)
 
Three Months Ended
 
Jan 31,
Oct 31,
July 31,
Apr 30,
Jan 31,
Oct 31,
July 31,
Apr 30,
 
2011
2010
2010
2010
2010
2009
2009
2009
Reconciliation to EBITDA and Adjusted EBIDTA
 
 
 
 
 
 
 
 
Net income (loss)
(34,388
)
$
(20,620
)
$
(15,304
)
$
(14,200
)
$
(9,982
)
$
(6,447
)
$
(2,708
)
$
(3,899
)
Add back:
 
 
 
 
 
 
 
 
     Depreciation & amortization
2,226
 
2,264
 
2,339
 
2,221
 
2,301
 
2,249
 
2,300
 
2,310
 
     Interest income & expense
(299
)
(348
)
(381
)
(369
)
(426
)
(287
)
(136
)
(190
)
     Provision for income tax
58
 
43
 
29
 
34
 
(1,035
)
(24
)
19
 
16
 
          EBITDA
$
(32,403
)
$
(18,661
)
$
(13,317
)
$
(12,314
)
$
(9,142
)
$
(4,509
)
$
(525
)
$
(1,763
)
     Stock-based compensation
6,626
 
6,442
 
6,788
 
5,586
 
6,151
 
6,149
 
5,984
 
7,070
 
          Adjusted EBITDA
$
(25,777
)
$
(12,219
)
$
(6,529
)
$
(6,728
)
$
(2,991
)
$
1,640
 
$
5,459
 
$
5,307
 
 
 
 
 
 
 
 
 
 
Subscription Metrics
 
 
 
 
 
 
 
 
 TiVo-Owned subscription gross additions
60
 
35
 
32
 
33
 
46
 
34
 
31
 
37
 
 TiVo-Owned subscription cancellations
(115
)
(80
)
(80
)
(84
)
(118
)
(79
)
(73
)
(67
)
 TiVo-Owned churn rate per month
(3.0
)%
(2.0
)%
(1.9
)%
(2.0
)%
(2.6
)%
(1.7
)%
(1.5
)%
(1.4
)%
 TiVo-Owned net additions (losses)
(55
)
(45
)
(48
)
(51
)
(72
)
(45
)
(42
)
(30
)
 TiVo-Owned cumulative subscriptions
1,266
 
1,321
 
1,366
 
1,414
 
1,465
 
1,537
 
1,582
 
1,624
 
 % of TiVo-Owned cumulative subscriptions paying recurring fees
56
 %
56
 %
56
 %
57
 %
58
 %
58
 %
59
 %
59
 %
Fully amortized active lifetime subscriptions
310
 
282
 
280
 
282
 
279
 
237
 
219
 
215
 
 
 
 
 
 
 
 
 
 
MSOs/Broadcasters' net additions (losses) (2)
(168
)
(67
)
(77
)
(45
)
(59
)
(269
)
(104
)
(109
)
 
 
 
 
 
 
 
 
 
Total subscription net additions (losses)
(223
)
(112
)
(125
)
(96
)
(131
)
(314
)
(146
)
(139
)
Total cumulative subscriptions
2,049
 
2,272
 
2,384
 
2,509
 
2,605
 
2,736
 
3,050
 
3,196
 
 
 
 
 
 
 
 
 
 
TiVo-Owned ARPU & Subscription Acquisition Costs
 
 
 
 
 
 
 
 
 TiVo-Owned-related service revenues
30,159
 
$
30,628
 
$
31,835
 
$
32,484
 
$
34,252
 
$
35,808
 
$
37,185
 
$
37,607
 
 TiVo-Owned average subscriptions
1,296
 
1,345
 
1,390
 
1,437
 
1,506
 
1,560
 
1,604
 
1,639
 
 TiVo-Owned ARPU per month
$
7.76
 
$
7.59
 
$
7.63
 
$
7.54
 
$
7.58
 
$
7.65
 
$
7.73
 
$
7.65
 
 
 
 
 
 
 
 
 
 
 TiVo-Owned total acquisition costs (Quarterly) (4)
$
13,613
 
$
6,230
 
$
3,810
 
$
5,520
 
$
7,349
 
$
5,599
 
$
5,094
 
$
4,919
 
 TiVo-Owned subscription gross additions (Quarterly)
60
 
35
 
32
 
33
 
46
 
34
 
31
 
37
 
  TiVo-Owned subscription acquisition costs (Quarterly) (4)
$
227
 
$
178
 
$
119
 
$
167
 
$
160
 
$
165
 
$
164
 
$
133
 
 
 
 
 
 
 
 
 
 
 TiVo-Owned total acquisition costs ( 12 months ended) (4)
$
29,173
 
$
22,909
 
$
22,278
 
$
23,562
 
$
22,961
 
$
22,162
 
$
22,466
 
$
22,094
 
 TiVo-Owned subscription gross additions (12 months ended)
160
 
146
 
145
 
144
 
148
 
161
 
171
 
176
 
  TiVo-Owned subscription acquisition costs (12 months ended) (4)
$
182
 
$
157
 
$
154
 
$
164
 
$
155
 
$
138
 
$
131
 
$
126
 
 
 
 
 
 
 
 
 
 
MSOs/Broadcasters' ARPU
 
 
 
 
 
 
 
 
 MSOs/Broadcasters'-related service revenues (3)
4,294
 
$
3,670
 
$
3,819
 
$
3,760
 
$
4,190
 
$
1,893
 
$
4,315
 
$
4,522
 
 MSOs/Broadcasters' average subscriptions
905
 
984
 
1,063
 
1,120
 
1,165
 
1,378
 
1,521
 
1,625
 
 MSOs/Broadcasters' ARPU per month (3)
$
1.58
 
$
1.24
 
$
1.20
 
$
1.12
 
$
1.20
 
$
0.46
 
$
0.95
 
$
0.93
 
(1) This presentation is not prepared under a comprehensive set of accounting rules or principles such as GAAP.
(2) MSOs/Broadcasters Subscription Net Additions/(Losses) in the third quarter ended October 31, 2009 would have been a loss of (123,000) subscriptions, excluding a one time reduction of 146,000 subscriptions associated with a subscription over-reporting error by DIRECTV.
(3) MSOs/Broadcasters-related ARPU in the third quarter ended October 31, 2009 would have been approximately $0.88, but for the one time reduction of $1.8 million in MSOs/Broadcasters-related service revenues and the one time reduction of 146,000 subscriptions associated with the correction of a subscription over-reporting error by DIRECTV.
(4) Total acquisition costs and subscription acquisition costs have been revised to reflect decreases in total acquisition costs and subscription acquisition costs associated with immaterial errors related to an over payment of revenue share during fiscal year 2010 and fiscal year 2009.

 

 

 
EBITDA and Adjusted EBITDA Results. TiVo's "EBITDA" means income before interest income and expense, provision for income taxes and depreciation and amortization. TiVo's "Adjusted EBITDA" is EBITDA less expense for stock-based compensation. EBITDA and Adjusted EBITDA are not measures of financial performance under generally accepted accounting principles, which we refer to as GAAP. We have presented EBITDA and Adjusted EBITDA solely as supplemental disclosure because we believe they allow for a more complete analysis of our results of operations and we believe that EBITDA and Adjusted EBITDA are useful to investors because EBITDA and Adjusted EBITDA are commonly used to analyze companies on the basis of operating performance. In addition, because of the variety of equity awards used by companies, the varying methodologies for determining stock-based compensation expense, and the subjective assumptions involved in those determinations, we believe excluding stock-based compensation enhances the ability of management and investors evaluate our operating performance over multiple periods. Management does not use EBITDA or Adjusted EBITDA as a measure of liquidity because, among other things, they do not exclude the impact of deferred revenues associated with the amortization of product lifetime subscriptions. We do not use stock-based compensation expense in our internal measures. A limitation associated with these non-GAAP measures is that they do not include any stock-based compensation expense related to hiring, retaining, and incentivizing the Company's workforce. EBITDA and Adjusted EBITDA are not intended to represent, and should not be considered more meaningful than, or as an alternative to, measures of operating performance as determined in accordance with GAAP.
 
 
 
Three Months Ended
(Subscriptions in thousands)
 
Jan 31,
2011
 
Oct 31,
2010
 
Jul 31,
2010
 
Apr 30,
2010
 
Jan 31,
2010
 
Oct 31,
2009
 
Jul 31,
2009
 
Apr 30,
2009
TiVo-Owned Subscription Gross Additions:
 
60
 
 
35
 
 
32
 
 
33
 
 
46
 
 
34
 
 
31
 
 
37
 
Subscription Net Additions/(Losses):
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
TiVo-Owned
 
(55
)
 
(45
)
 
(48
)
 
(51
)
 
(72
)
 
(45
)
 
(42
)
 
(30
)
*MSOs/Broadcasters
 
(168
)
 
(67
)
 
(77
)
 
(45
)
 
(59
)
 
(269
)
 
(104
)
 
(109
)
Total Subscription Net Additions/(Losses)
 
(223
)
 
(112
)
 
(125
)
 
(96
)
 
(131
)
 
(314
)
 
(146
)
 
(139
)
Cumulative Subscriptions:
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
TiVo-Owned
 
1,266
 
 
1,321
 
 
1,366
 
 
1,414
 
 
1,465
 
 
1,537
 
 
1,582
 
 
1,624
 
MSOs/Broadcasters
 
783
 
 
951
 
 
1,018
 
 
1,095
 
 
1,140
 
 
1,199
 
 
1,468
 
 
1,572
 
Total Cumulative Subscriptions
 
2,049
 
 
2,272
 
 
2,384
 
 
2,509
 
 
2,605
 
 
2,736
 
 
3,050
 
 
3,196
 
Fully Amortized Active Lifetime Subscriptions
 
310
 
 
282
 
 
280
 
 
282
 
 
279
 
 
237
 
 
219
 
 
215
 
% of TiVo-Owned Cumulative Subscriptions paying recurring fees
 
56
%
 
56
%
 
56
%
 
57
%
 
58
%
 
58
%
 
59
%
 
59
%
 
* MSOs/Broadcasters Subscription Net Additions/(Losses) in the third quarter ended October 31, 2009 would have been a loss of (123,000) subscriptions, excluding a one time reduction of (146,000) subscriptions associated with a subscription over-reporting error by DIRECTV.
Subscriptions. Management reviews this metric, and believes it may be useful to investors, in order to evaluate our relative position in the marketplace and to forecast future potential service revenues. The TiVo-Owned lines refer to subscriptions sold directly or indirectly by TiVo to consumers who have TiVo-enabled DVRs and for which TiVo incurs acquisition costs. The MSOs/Broadcasters lines refer to subscriptions sold to consumers by MSOs/Broadcasters such as DIRECTV, Cablevision Mexico, Seven (Australia), and Comcast for which TiVo expects to incur little or no acquisition costs. Additionally, we provide a breakdown of the percent of TiVo-Owned subscriptions for which consumers pay recurring fees, including on a monthly and a prepaid one, two, or three year basis, as opposed to a one-time prepaid product lifetime fee.
We define a “subscription” as a contract referencing a TiVo-enabled DVR for which (i) a consumer has committed to pay for the TiVo service and (ii) service is not canceled. We count product lifetime subscriptions in our subscription base until both of the following conditions are met: (i) the period we use to recognize product lifetime subscription revenues ends; and (ii) the related DVR has not made contact to the TiVo service within the prior six month period. Product lifetime subscriptions past this period which have not called into the TiVo service for six months are not counted in this total. We amortize all product lifetime subscriptions over a 60 month period. We are not aware of any uniform standards for defining subscriptions and caution that our presentation may not be consistent with that of other companies. Additionally, the subscription fees that some of our MSOs/Broadcasters pay us may be based upon a specific contractual definition of a subscriber or subscription which may not be consistent with how we define a subscription for our reporting purposes. Our MSOs/Broadcasters subscription data is based in part on reporting from our third party MSOs/Broadcasters partners.

 

 

 
 
Three Months Ended
(Subscriptions in thousands)
 
Jan 31,
2011
 
Oct 31,
2010
 
Jul 31,
2010
 
Apr 30,
2010
 
Jan 31,
2010
 
Oct 31,
2009
 
Jul 31,
2009
 
Apr 30,
2009
Average TiVo-Owned subscriptions
 
1,296
 
 
1,345
 
 
1,390
 
 
1,437
 
 
1,506
 
 
1,560
 
 
1,604
 
 
1,639
 
TiVo-Owned subscription cancellations
 
(115
)
 
(80
)
 
(80
)
 
(84
)
 
(118
)
 
(79
)
 
(73
)
 
(67
)
TiVo-Owned churn rate per month
 
(3.0
)%
 
(2.0
)%
 
(1.9
)%
 
(2.0
)%
 
(2.6
)%
 
(1.7
)%
 
(1.5
)%
 
(1.4
)%
 
TiVo-Owned Churn Rate per Month. Management reviews this metric, and believes it may be useful to investors, in order to evaluate our ability to retain existing TiVo-Owned subscriptions (including both monthly and product lifetime subscriptions) by providing services that are competitive in the market. Management believes factors such as service enhancements, service commitments, higher customer satisfaction, and improved customer support may improve this metric. Conversely, management believes factors such as increased competition, lack of competitive service features such as high definition television recording capabilities in our older model DVRs or access to certain digital television channels or MSO Video on Demand services, as well as, increased price sensitivity may cause our TiVo-Owned Churn Rate per month to increase.
We define the TiVo-Owned Churn Rate per month as the total TiVo-Owned subscription cancellations in the period divided by the Average TiVo-Owned subscriptions for the period (including both monthly and product lifetime subscriptions), which then is divided by the number of months in the period. We calculate Average TiVo-Owned subscriptions for the period by adding the average TiVo-Owned subscriptions for each month and dividing by the number of months in the period. We calculate the average TiVo-Owned subscriptions for each month by adding the beginning and ending subscriptions for the month and dividing by two. We are not aware of any uniform standards for calculating churn and caution that our presentation may not be consistent with that of other companies.
 
 
 
Three Months Ended
  
 
Jan 31,
2011
 
Oct 31,
2010
 
Jul 31,
2010
 
Apr 30,
2010
 
Jan 31,
2010
 
Oct 31,
2009
 
Jul 31,
2009
 
Apr 30,
2009
 
 
(In thousands, except SAC)
Subscription Acquisition Costs
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Sales and marketing, subscription acquisition costs
 
$
2,214
 
 
$
1,398
 
 
$
1,366
 
 
$
3,191
 
 
$
2,022
 
 
$
1,206
 
 
$
838
 
 
$
982
 
Hardware revenues
 
(14,436
)
 
(9,532
)
 
(9,481
)
 
(18,169
)
 
(23,389
)
 
(10,030
)
 
(8,762
)
 
(6,606
)
Less: MSOs/Broadcasters-related hardware revenues
 
4,431
 
 
3,416
 
 
1,601
 
 
5,437
 
 
12,818
 
 
190
 
 
1,516
 
 
(27
)
Cost of hardware revenues
 
24,702
 
 
13,566
 
 
11,546
 
 
19,219
 
 
27,962
 
 
14,436
 
 
12,935
 
 
10,576
 
Less: MSOs/Broadcasters-related cost of hardware revenues
 
(3,298
)
 
(2,618
)
 
(1,222
)
 
(4,158
)
 
(12,064
)
 
(203
)
 
(1,433
)
 
(6
)
Total Acquisition Costs
 
13,613
 
 
6,230
 
 
3,810
 
 
5,520
 
 
7,349
 
 
5,599
 
 
5,094
 
 
4,919
 
TiVo-Owned Subscription Gross Additions
 
60
 
 
35
 
 
32
 
 
33
 
 
46
 
 
34
 
 
31
 
 
37
 
Subscription Acquisition Costs (SAC)
 
$
227
 
 
$
178
 
 
$
119
 
 
$
167
 
 
$
160
 
 
$
165
 
 
$
164
 
 
$
133
 
 
Subscription Acquisition Cost or SAC. Management reviews this metric, and believes it may be useful to investors, in order to evaluate trends in the efficiency of our marketing programs and subscription acquisition strategies. We define SAC as our total TiVo-Owned acquisition costs for a given period divided by TiVo-Owned subscription gross additions for the same period. We define total acquisition costs as sales and marketing, subscription acquisition costs less net TiVo-Owned related hardware revenues (defined as TiVo-Owned related gross hardware revenues less rebates, revenue share and market development funds paid to retailers) plus TiVo-Owned related cost of hardware revenues. The sales and marketing, subscription acquisition costs line item includes advertising expenses and promotion-related expenses directly related to subscription acquisition activities, but does not include expenses related to advertising sales. We do not include third parties subscription gross additions, such as MSOs/Broadcasters' gross additions with TiVo subscriptions, in our calculation of SAC because we typically incur limited or no acquisition costs for these new subscriptions, and so we also do not include MSOs/Broadcasters' sales and marketing, subscription acquisition costs, hardware revenues, or cost of hardware revenues in our calculation of TiVo-Owned SAC. We are not aware of any uniform standards for calculating total acquisition costs or SAC and caution that our presentation may not be consistent with that of other companies.

 

 

 
 
Three Months Ended
TiVo-Owned Average Revenue per Subscription
 
Jan 31,
2011
 
Oct 31,
2010
 
Jul 31,
2010
 
Apr 30,
2010
 
Jan 31,
2010
 
Oct 31,
2009
 
Jul 31,
2009
 
Apr 30,
2009
 
 
(In thousands, except ARPU)
Total service revenues
 
34,453
 
 
34,298
 
 
35,654
 
 
36,244
 
 
38,442
 
 
37,701
 
 
41,500
 
 
42,129
 
Less: MSOs/Broadcasters’-related service revenues
 
(4,294
)
 
(3,670
)
 
(3,819
)
 
(3,760
)
 
(4,190
)
 
(1,893
)
 
(4,315
)
 
(4,522
)
TiVo-Owned-related service revenues
 
30,159
 
 
30,628
 
 
31,835
 
 
32,484
 
 
34,252
 
 
35,808
 
 
37,185
 
 
37,607
 
Average TiVo-Owned revenues per month
 
10,053
 
 
10,209
 
 
10,612
 
 
10,828
 
 
11,417
 
 
11,936
 
 
12,395
 
 
12,536
 
Average TiVo-Owned per month subscriptions
 
1,296
 
 
1,345
 
 
1,390
 
 
1,437
 
 
1,506
 
 
1,560
 
 
1,604
 
 
1,639
 
TiVo-Owned ARPU per month
 
$
7.76
 
 
$
7.59
 
 
$
7.63
 
 
$
7.54
 
 
$
7.58
 
 
$
7.65
 
 
$
7.73
 
 
$
7.65
 
 
 
 
Three Months Ended
MSOs/Broadcasters’ Average Revenue per Subscription
 
Jan 31,
2011
 
Oct 31,
2010
 
Jul 31,
2010
 
Apr 30,
2010
 
Jan 31,
2010
 
Oct 31,
2009
 
Jul 31,
2009
 
Apr 30,
2009
 
 
(In thousands, except ARPU)
Total service revenues
 
34,453
 
 
34,298
 
 
35,654
 
 
36,244
 
 
38,442
 
 
37,701
 
 
41,500
 
 
42,129
 
Less: TiVo-Owned-related service revenues
 
(30,159
)
 
(30,628
)
 
(31,835
)
 
(32,484
)
 
(34,252
)
 
(35,808
)
 
(37,185
)
 
(37,607
)
*MSOs/Broadcasters’-related service revenues
 
4,294
 
 
3,670
 
 
3,819
 
 
3,760
 
 
4,190
 
 
1,893
 
 
4,315
 
 
4,522
 
Average MSOs/Broadcasters’ revenues per month
 
1,431
 
 
1,223
 
 
1,273
 
 
1,253
 
 
1,397
 
 
631
 
 
1,438
 
 
1,507
 
Average MSOs/Broadcasters’ per month subscriptions
 
905
 
 
984
 
 
1,063
 
 
1,120
 
 
1,165
 
 
1,378
 
 
1,521
 
 
1,625
 
*MSOs/Broadcasters’ ARPU per month
 
$
1.58
 
 
$
1.24
 
 
$
1.20
 
 
$
1.12
 
 
$
1.20
 
 
$
0.46
 
 
$
0.95
 
 
$
0.93
 
 
*MSOs/Broadcasters-related ARPU in the third quarter ended October 31, 2009 would have been approximately $0.88, but for the one time reduction of $1.8 million in MSOs/Broadcasters-related service revenues and the one time reduction of 146,000 subscriptions associated with the correction of a subscription over-reporting error by DIRECTV.
 
Average Revenue Per Subscription or ARPU. Management reviews this metric, and believes it may be useful to investors, in order to evaluate the potential of our subscription base to generate revenues from a variety of sources, including subscription fees, advertising, and audience research measurement. You should not use ARPU as a substitute for measures of financial performance calculated in accordance with GAAP. Management believes it is useful to consider this metric excluding the costs associated with rebates, revenue share, and other payments to channel because of the discretionary and varying nature of these expenses and because management believes these expenses, which are included in hardware revenues, net, are more appropriately monitored as part of SAC. We are not aware of any uniform standards for calculating ARPU and caution that our presentation may not be consistent with that of other companies.
We calculate ARPU per month for TiVo-Owned subscriptions by subtracting MSOs/Broadcaster-related service revenues (which includes MSOs/Broadcasters' subscription service revenues and MSOs/Broadcasters'-related advertising revenues) from our total reported net service revenues and dividing the result by the number of months in the period. We then divide by Average TiVo-Owned subscriptions for the period, calculated as described above for churn rate. The above table shows this calculation.
We calculate ARPU per month for MSOs/Broadcasters' subscriptions by first subtracting TiVo-Owned-related service revenues (which includes TiVo-Owned subscription service revenues and TiVo-Owned related advertising revenues) from our total reported service revenues. Then we divide average revenues per month for MSOs/Broadcasters'-related service revenues by the average MSOs/Broadcasters' subscriptions for the period. The above table shows this calculation.