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EX-99.2 - Q4 FY 2011 TREND INFORMATION - TIVO INCa992trendsheets.htm
8-K - TIVO INCq48k202.htm
 

Exhibit 99.1
 
Contacts:
Investor Relations
 
 
Media Relations
 
Derrick Nueman
 
 
Mike Boccio - Sloane & Company
 
408-519-9677
 
 
212-446-1867
 
dnueman@tivo.com
 
 
mboccio@sloanepr.com
 
TIVO REPORTS RESULTS FOR THE FOURTH QUARTER AND FISCAL YEAR ENDED JANUARY 31, 2011
 
Q4 Service and Technology Revenue of $41.4 million
Charter Communications selects TiVo for next generation platform
Suddenlink now distributing TiVo in multiple initial markets
Successful soft launch with Virgin Media; broad rollout expected soon
Q4 TiVo-Owned Gross subscription additions up 30% year-over-year
•    
TiVo advertising solutions will now be offered by Turner Broadcasting to help marketers reach consumers that fast-forward through traditional commercial spots
 
ALVISO, Calif. - March 1, 2011 - TiVo Inc. (NASDAQ: TIVO), a leader in advanced television services including digital video recorders (DVRs) for consumers and content distributors and consumer electronics manufacturers, today reported financial results for the fourth quarter and fiscal year ended January 31, 2011.
 
Tom Rogers, President and CEO of TiVo, said, “Over the past year, we solidified our leadership position in the rapidly evolving next generation advanced television landscape, winning several key distribution deals with operators such as Charter Communications and beginning significant deployments with Virgin Media and Suddenlink, proving that TiVo is the best choice for the operator community when it comes to a currently deployable and proven hybrid television solution.
 
“It's hard to replicate what TiVo is doing. In an on-demand world, there are three critical components that are required in solutions that aspire to broad adoption: first is bringing all elements of on-demand content into one elegant environment; second is providing a first-class user experience that goes beyond just simple connectivity; and third is addressing the unique infrastructure needs of each multi-channel operator. We believe our success in these areas has opened up a path to potentially gain significant subscribers over the next several years through existing relationships with Virgin, ONO, Canal Digital, RCN, Suddenlink, and now Charter, as well as helping us to win additional distribution deals.”
 
For the fourth quarter, service and technology revenues were $41.4 million, the first sequential quarterly increase in service and technology in six quarters. This compared with $45.3 million for the same period last year. Adjusted EBITDA was ($25.8) million, compared to ($3.0) million in the same period a year ago. TiVo reported a net loss of ($34.4) million, compared to net loss of ($10.0) million in the year ago quarter. The year-over-year change in net loss and Adjusted EBITDA was driven by a decline in service and technology revenue, a larger hardware loss due to holiday pricing that offered subsidized hardware for a lower upfront price to consumers in exchange for higher monthly subscription fees, and from higher operating expenses, stemming from increased total legal spend and R&D investments. Net loss per share this quarter was ($0.30). For our fourth quarter, TiVo-Owned subscriptions gross additions were up 30% to 60,000 from 46,000 in the year ago period. TiVo-Owned net subscription losses decreased in the fourth quarter to 55,000 from losses of 72,000 from same period a year ago.
Rogers continued, “On the operator front, our most recent win is with Charter Communications, a top-tier U.S. cable operator. As was the case with RCN domestically and with Virgin Media in Europe, our ability to deploy a proven solution gave us a unique advantage in winning the business. Charter recognized that the pace of innovation from traditional cable suppliers has not kept up with the rapidly changing demands of the television consumer, and made a significant commitment to deploy TiVo to its large customer base. The initial phase of our work with Charter will utilize TiVo's latest generation high definition user interface and TiVo Premiere set-top box, as well as upcoming

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multi-room and non-DVR platforms in the future.
“Also this quarter we launched two initial markets in Texas with Suddenlink, the seventh largest cable operator in the United States. Importantly, the launch of TiVo in these initial markets took only five months from signed agreement, and rollouts recently began in three more markets across Texas.
“Significant traction on the international front continues as well, as Virgin Media began deploying its new next-generation TV product powered by TiVo, which, over time, will be offered to their approximately four million customers across the United Kingdom. Beginning with the current soft launch, the rollout is expected to accelerate in the coming months as Virgin Media launches TiVo more broadly to their marketplace in the second quarter. Further, Virgin Media has utilized our Adobe Flash architecture to launch an app marketplace. Apps from Twitter to eBay to YouTube are now available and we expect Virgin Media to launch more over time.
 
“On the TiVo-Owned side of the business, we had a strong holiday season with Q4 gross subscription additions up 30 percent year-over-year. We believe this was driven by both our new pricing option and the fact that consumers are now beginning to understand TiVo's differentiated product offering. Additionally, as anticipated, these new subscriptions came in at higher average ARPUs, with an expected higher lifetime value. While we believe our pricing change was successful during the holiday season, we intend to continue to evaluate the incremental volume this pricing can drive outside the holidays as we allocate resources to various initiatives going forward, which may rely less on discounting hardware going forward.
 
“Touching on the litigation, this year we expect to be engaged in a significant amount of legal activity with a decision expected at any time in our en banc proceeding versus EchoStar, currently scheduled trials in our cases against AT&T and Verizon, and our defense of counter actions from AT&T, EchoStar, Microsoft, Verizon, and now Motorola. It goes without saying that there's no change in our view of our intellectual property and the value it could yield for our shareholders.
 
“Moving to our audience research and measurement business, we have been evangelizing that there are better ways of measuring television audience viewing behavior, and we believe marketers have started to listen. We continue to educate the media world that there are alternatives to the traditional measurement tools and a better, more efficient, effective and granular way to measure their ads in ways that provide Internet levels of accountability. As an example, we recently launched a new, free interactive website we've called 'Ad Scorecard' designed to show the media industry how well their ads are doing at retaining audiences, with an unprecedented level of granular, anonymous viewership data that is not currently measured by the industry currency.
 
“Another example of the value TiVo continues to bring marketers is our recent deal with Turner Broadcasting whereby their ad sales team will begin selling TiVo's interactive advertising inventory as part of their broader advertising packages. This deal will enable the many brands that advertise on Turner's popular networks, such as TBS and TNT, to reach viewers who would otherwise fast-forward through a 30-second spot. We look forward to showcasing our ability to aid networks and content owners to get the most out of their advertising inventory in an on-demand world.”
 
Rogers concluded, “Over the last 18 months it's been a whirlwind time for those in the television industry as demand for all types of on-demand content intensifies. TiVo has been at the epicenter of this movement, signing numerous distribution deals with leading operators. In fact, during this period, six influential cable and satellite operators have selected TiVo as their next generation user experience. Combined, these operators serve over 10 million subscribers, and as part of our agreements TiVo will be offered either on an exclusive basis to those subscribers or the operator has made a significant contractual commitment in connection with their deployment of TiVo's advanced television solution. These wins validate that we have the right approach to continue to win key operator deals. As such, we believe it is prudent to continue to increase our R&D investments in fiscal year 2012 to further accelerate product innovation and enhance our capacity to sign additional distribution deals. We believe fiscal year 2011 set the stage for TiVo to be made available in more homes across the globe than ever before.”
 
Management Provides Financial Guidance
 
For the first quarter of fiscal 2012, TiVo anticipates service and technology revenues in the range of $36 million to $38 million. The expected sequential decrease in service and technology revenue is being driven by an anticipated $4 million to $5 million decrease in technology revenue compared to the prior quarter. Technology revenue can vary significantly from quarter to quarter, and may not be reflective of the level of technology revenues in future quarters in fiscal 2012.

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TiVo anticipates net loss to be in the range of ($35) million to ($37) million, and an Adjusted EBITDA loss to be in the range of ($25) million to ($27) million. TiVo expects to see lower TiVo-Owned net hardware losses compared to the prior quarter, a sequential increase in R&D spend, and finally, it anticipates total legal expenses, including expenses related to litigation, will significantly increase from its Q4 level of approximately $7.6 million.
    
This financial guidance is based on information available to management as of March 1, 2011. TiVo expressly disclaims any duty to update this guidance.
 
Management's guidance includes Adjusted EBITDA, a non-GAAP financial measure as defined in Regulation G. TiVo has provided a reconciliation of EBITDA and Adjusted EBITDA to net income (loss) in the attached schedules solely for the purpose of complying with Regulation G and not as an indication that EBITDA or Adjusted EBITDA is a substitute measure for net income (loss).
 
Conference Call and Webcast
 
TiVo will host a conference call and Webcast to discuss the fourth quarter and fiscal year 2011 financial and operating results and guidance outlook at 2:00 pm PT (5:00 pm ET), today, March 1, 2011. To listen to the discussion, please visit http://www.tivo.com/ir and click on the link provided for the Webcast or dial (877) 618-4505 (conference ID number is 40926991). The Webcast will be archived and available through March 3, 2011 at http://www.tivo.com/ir or by calling (706) 645-9291; and entering the conference ID number 40926991.
 
About TiVo Inc.
 
Founded in 1997, TiVo Inc. (Nasdaq: TIVO - News) developed the first commercially available digital video recorder (DVR).  TiVo offers the TiVo service and TiVo DVRs directly to consumers online at www.tivo.com and through third-party retailers.  TiVo also distributes its technology and services through solutions tailored for cable, satellite, and broadcasting companies. Since its founding, TiVo has evolved into the ultimate single solution media center by combining its patented DVR technologies and universal cable box capabilities with the ability to aggregate, search, and deliver millions of pieces of broadband, cable, and broadcast content directly to the television. An economical, one-stop-shop for in-home entertainment, TiVo's intuitive functionality and ease of use puts viewers in control by enabling them to effortlessly navigate the best digital entertainment content available through one box, with one remote, and one user interface, delivering the most dynamic user experience on the market today.  TiVo also continues to weave itself into the fabric of the media industry by providing interactive advertising solutions and audience research and measurement ratings services to the television industry.
 
TiVo and the TiVo Logo are trademarks or registered trademarks of TiVo Inc. or its subsidiaries worldwide. © 2011 TiVo Inc. All rights reserved. All other trademarks are the property of their respective owners.
 
This release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. These statements relate to, among other things, TiVo's future business and growth strategies including TiVo's mass distribution strategy and the timing of additional mass distribution deals, profitability and financial guidance, scope and timing of distribution of the TiVo service domestically with RCN, Suddenlink, Charter and other operators, and internationally in the UK (with Virgin Media), in Spain (with ONO), in Scandinavia (with Canal Digital) and other regions, future launch of additional flash applications by Virgin Media, expectations regarding the strength of TiVo's intellectual property and the future results of TiVo's litigation with EchoStar, AT&T, Verizon, Microsoft, and Motorola, TiVo's intent to protect and defend its intellectual property, future TiVo products and services including multi-room and non-DVR devices, future ad sales by Turner Broadcasting, future hardware and subscription pricing for our direct and retail customer channels, subscription growth in both our direct and retail customer channel and our television distributor channel both in the U.S. and abroad, TiVo's ability to deploy customized advanced television solutions for television distributors timely and efficiently, the expected future financial impact of TiVo's new subsidized hardware pricing and increased subscription fee pricing and the expected lifetime value of these new subscriptions, and the expected future increases in research and development costs and legal related costs. Forward-looking statements generally can be identified by the use of forward-looking terminology such as, "believe," "expect," "may," "will," "intend," "estimate," "continue," or similar expressions or the negative of those terms or expressions. Such statements involve risks and uncertainties, which could cause actual results to vary materially from those expressed in or indicated by the forward-looking statements. Factors that may cause actual results to differ materially include delays in development, competitive service offerings and lack of market acceptance, as well as the other potential factors described under "Risk Factors" in the Company's public reports

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filed with the Securities and Exchange Commission, including the Company's Annual Report on Form 10-K for the fiscal year ended January 31, 2010, Quarterly Reports on Form 10-Q for periods ended April 30, 2010, July 31, 2010, and October 31, 2010, and Current Reports on Form 8-K. The Company cautions you not to place undue reliance on forward-looking statements, which reflect an analysis only and speak only as of the date hereof. TiVo disclaims any obligation to update these forward-looking statements.
 
 
 

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TIVO INC.
CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS
(In thousands, except per share and share amounts)
(unaudited)
 
 
Three Months Ended January 31,
 
Twelve Months Ended January 31,
 
 
2011
 
2010
 
2011
 
2010
Revenues
 
 
 
 
 
 
 
 
Service revenues
 
$
34,453
 
 
$
38,442
 
 
$
140,649
 
 
$
159,772
 
Technology revenues
 
6,929
 
 
6,821
 
 
27,341
 
 
29,907
 
Hardware revenues
 
14,436
 
 
23,389
 
 
51,618
 
 
48,787
 
Net revenues
 
55,818
 
 
68,652
 
 
219,608
 
 
238,466
 
Cost of revenues
 
 
 
 
 
 
 
 
Cost of service revenues (1)
 
10,347
 
 
10,876
 
 
40,515
 
 
40,878
 
Cost of technology revenues (1)
 
5,409
 
 
4,434
 
 
18,813
 
 
20,703
 
Cost of hardware revenues
 
24,702
 
 
27,962
 
 
69,033
 
 
65,909
 
Total cost of revenues
 
40,458
 
 
43,272
 
 
128,361
 
 
127,490
 
Gross margin
 
15,360
 
 
25,380
 
 
91,247
 
 
110,976
 
Research and development (1)
 
23,204
 
 
18,245
 
 
81,604
 
 
63,039
 
Sales and marketing (1)
 
7,048
 
 
6,385
 
 
27,587
 
 
23,270
 
Sales and marketing, subscription acquisition costs
 
2,214
 
 
2,022
 
 
8,169
 
 
5,048
 
General and administrative (1)
 
17,525
 
 
10,167
 
 
59,487
 
 
44,801
 
Total operating expenses
 
49,991
 
 
36,819
 
 
176,847
 
 
136,158
 
Loss from operations
 
(34,631
)
 
(11,439
)
 
(85,600
)
 
(25,182
)
Interest income
 
299
 
 
426
 
 
1,397
 
 
1,039
 
Interest expense and other
 
2
 
 
(4
)
 
(145
)
 
83
 
Loss before income taxes
 
(34,330
)
 
(11,017
)
 
(84,348
)
 
(24,060
)
Provision for income taxes
 
(58
)
 
1,035
 
 
(164
)
 
1,024
 
Net loss
 
$
(34,388
)
 
$
(9,982
)
 
$
(84,512
)
 
$
(23,036
)
Net loss per common share - basic and diluted
 
$
(0.30
)
 
$
(0.09
)
 
$
(0.74
)
 
$
(0.22
)
Weighted average common shares used to calculate basic and diluted net loss per share
 
114,443,996
 
 
108,712,620
 
 
113,490,177
 
 
106,182,488
 
(1)    Includes stock-based compensation expense as follows :
 
 
 
 
 
 
 
 
Cost of service revenues
 
$
219
 
 
$
266
 
 
$
792
 
 
$
1,098
 
Cost of technology revenues
 
383
 
 
512
 
 
2,260
 
 
2,319
 
Research and development
 
2,281
 
 
2,152
 
 
8,531
 
 
8,604
 
Sales and marketing
 
1,013
 
 
668
 
 
3,683
 
 
2,567
 
General and administrative
 
2,730
 
 
2,553
 
 
10,176
 
 
10,766
 
 

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TIVO INC.
CONDENSED CONSOLIDATED BALANCE SHEETS
(In thousands, except per share and share amounts)
(unaudited)
 
 
January 31, 2011
 
January 31, 2010
ASSETS
 
 
 
 
CURRENT ASSETS
 
 
 
 
Cash and cash equivalents
 
$
71,221
 
 
$
70,891
 
Short-term investments
 
138,216
 
 
173,691
 
Accounts receivable, net of allowance for doubtful accounts of $275 and $409
 
16,011
 
 
16,996
 
Inventories
 
13,228
 
 
12,110
 
Deferred cost of technology revenues, current
 
13,760
 
 
441
 
Prepaid expenses and other, current
 
6,983
 
 
8,245
 
Total current assets
 
259,419
 
 
282,374
 
LONG-TERM ASSETS
 
 
 
 
Property and equipment, net of accumulated depreciation of $44,682 and $40,934, respectively
 
10,229
 
 
10,098
 
Purchased technology, capitalized software, and intangible assets, net of accumulated amortization of $15,110 and $12,501, respectively
 
6,956
 
 
9,565
 
Deferred cost of technology revenues, long-term
 
2,100
 
 
 
Prepaid expenses and other, long-term
 
1,224
 
 
1,263
 
Long-term investments
 
5,890
 
 
7,512
 
Total long-term assets
 
26,399
 
 
28,438
 
Total assets
 
$
285,818
 
 
$
310,812
 
LIABILITIES AND STOCKHOLDERS’ EQUITY
 
 
 
 
LIABILITIES
 
 
 
 
CURRENT LIABILITIES
 
 
 
 
Accounts payable
 
$
18,052
 
 
$
20,712
 
Accrued liabilities
 
30,115
 
 
24,786
 
Deferred revenue, current
 
33,792
 
 
38,952
 
Total current liabilities
 
81,959
 
 
84,450
 
LONG-TERM LIABILITIES
 
 
 
 
Deferred revenue, long-term
 
34,857
 
 
28,990
 
Deferred rent and other long-term liabilities
 
246
 
 
231
 
Total long-term liabilities
 
35,103
 
 
29,221
 
Total liabilities
 
117,062
 
 
113,671
 
COMMITMENTS AND CONTINGENCIES
 
 
 
 
STOCKHOLDERS’ EQUITY
 
 
 
 
Preferred stock, par value $0.001: Authorized shares are 10,000,000; Issued and outstanding shares - none
 
 
 
 
Common stock, par value $0.001: Authorized shares are 275,000,000; Issued shares are 117,420,874 and 110,434,022, respectively and outstanding shares are 116,475,318 and 109,869,062, respectively
 
117
 
 
110
 
Treasury stock, at cost - 945,556 shares and 564,960 shares, respectively
 
(8,660
)
 
(4,325
)
Additional paid-in capital
 
956,947
 
 
896,695
 
Accumulated deficit
 
(779,225
)
 
(694,713
)
Accumulated other comprehensive loss
 
(423
)
 
(626
)
Total stockholders’ equity
 
168,756
 
 
197,141
 
Total liabilities and stockholders’ equity
 
$
285,818
 
 
$
310,812
 

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TIVO INC.
CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS
(In thousands)
(unaudited)
 
 
 
Fiscal Year Ended January 31,
 
 
2011
 
2010
CASH FLOWS FROM OPERATING ACTIVITIES
 
 
 
 
Net loss
 
$
(84,512
)
 
$
(23,036
)
Adjustments to reconcile net loss to net cash provided by (used in) operating activities:
 
 
 
 
Depreciation and amortization of property and equipment and intangibles
 
9,050
 
 
9,160
 
Loss on disposal of fixed assets
 
42
 
 
 
Stock-based compensation expense
 
25,442
 
 
25,354
 
Amortization of discounts and premiums on investments
 
1,768
 
 
 
Inventory write-down
 
525
 
 
 
Utilization of trade credits
 
96
 
 
90
 
Allowance for doubtful accounts
 
259
 
 
(7
)
Changes in assets and liabilities:
 
 
 
 
Accounts receivable
 
726
 
 
(2,706
)
Inventories
 
(1,643
)
 
917
 
Deferred cost of technology revenues
 
(15,132
)
 
(138
)
Prepaid expenses and other
 
1,205
 
 
(3,218
)
Accounts payable
 
(2,604
)
 
11,454
 
Accrued liabilities
 
5,329
 
 
(220
)
Deferred revenue
 
707
 
 
(8,175
)
Deferred rent and other long-term liabilities
 
15
 
 
105
 
Net cash provided by (used in) operating activities
 
$
(58,727
)
 
$
9,580
 
CASH FLOWS FROM INVESTING ACTIVITIES
 
 
 
 
Purchases of short-term investments
 
(161,949
)
 
(309,370
)
Sales or maturities of short-term investments
 
197,481
 
 
180,911
 
Purchase of long-term investment
 
 
 
(3,400
)
Acquisition of property and equipment
 
(6,670
)
 
(6,496
)
Acquisition of capitalized software and intangibles
 
 
 
(2,031
)
Net cash provided by (used in) investing activities
 
$
28,862
 
 
$
(140,386
)
CASH FLOWS FROM FINANCING ACTIVITIES
 
 
 
 
Proceeds from issuance of common stock related to exercise of common stock options
 
30,470
 
 
37,958
 
Proceeds from issuance of common stock related to employee stock purchase plan
 
4,060
 
 
4,116
 
Treasury Stock - repurchase of stock for tax withholding
 
(4,335
)
 
(2,666
)
Payment under capital lease obligation
 
 
 
(48
)
Net cash provided by financing activities
 
$
30,195
 
 
$
39,360
 
NET INCREASE (DECREASE) IN CASH AND CASH EQUIVALENTS
 
$
330
 
 
$
(91,446
)
CASH AND CASH EQUIVALENTS:
 
 
 
 
Balance at beginning of period
 
70,891
 
 
162,337
 
Balance at end of period
 
$
71,221
 
 
$
70,891
 
 
 
 

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TIVO INC.
OTHER DATA
 
 
 
 
 
 
 
 
 
 
 
 
 
Three Months Ended
 
Twelve Months Ended
 
Guidance Reconciliation
 
 
January 31,
 
January 31,
 
Three Months Ending
 
 
2011
 
2010
 
2011
 
2010
 
April 30, 2011
 
 
 (In thousands)
 
 (In millions)
Net loss
 
$
(34,388
)
 
$
(9,982
)
 
$
(84,512
)
 
$
(23,036
)
 
$(37) - $(35)
Add back:
 
 
 
 
 
 
 
 
 
 
Depreciation & amortization
 
2,226
 
 
2,301
 
 
9,050
 
 
9,160
 
 
$2 - $3
Interest income & expense
 
(299
)
 
(426
)
 
(1,397
)
 
(1,039
)
 
$(1) - $0
Provision for income tax
 
58
 
 
(1,035
)
 
164
 
 
(1,024
)
 
$0
  EBITDA
 
(32,403
)
 
(9,142
)
 
(76,695
)
 
(15,939
)
 
$(35) - $(33)
Stock-based compensation
 
6,626
 
 
6,151
 
 
25,442
 
 
25,354
 
 
$8
  Adjusted EBITDA
 
$
(25,777
)
 
$
(2,991
)
 
$
(51,253
)
 
$
9,415
 
 
$(27) - $(25)
 
EBITDA and Adjusted EBITDA Results. TiVo's "EBITDA" means income before interest income and expense, provision for income taxes and depreciation and amortization. TiVo's "Adjusted EBITDA" is EBITDA less expense for stock-based compensation. EBITDA and Adjusted EBITDA are not measures of financial performance under generally accepted accounting principles, which we refer to as GAAP. We have presented EBITDA and Adjusted EBITDA solely as supplemental disclosure because we believe they allow for a more complete analysis of our results of operations and we believe that EBITDA and Adjusted EBITDA are useful to investors because EBITDA and Adjusted EBITDA are commonly used to analyze companies on the basis of operating performance. In addition, because of the variety of equity awards used by companies, the varying methodologies for determining stock-based compensation expense, and the subjective assumptions involved in those determinations, we believe excluding stock-based compensation enhances the ability of management and investors evaluate our operating performance over multiple periods. Management does not use EBITDA or Adjusted EBITDA as a measure of liquidity because, among other things, they do not exclude the impact of deferred revenues associated with the amortization of product lifetime subscriptions. We do not use stock-based compensation expense in our internal measures. A limitation associated with these non-GAAP measures is that they do not include any stock-based compensation expense related to hiring, retaining, and incentivizing the Company's workforce. EBITDA and Adjusted EBITDA are not intended to represent, and should not be considered more meaningful than, or as an alternative to, measures of operating performance as determined in accordance with GAAP.

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TIVO INC.
OTHER DATA
Subscriptions
Three Months Ended January 31,
 
Twelve Months Ended January 31,
(Subscriptions in thousands)
2011
 
2010
 
2011
 
2010
TiVo-Owned Subscription Gross Additions:
60
 
 
46
 
 
160
 
 
148
 
Subscription Net Additions/(Losses):
 
 
 
 
 
 
 
 
 
 
 
TiVo-Owned
(55
)
 
(72
)
 
(199
)
 
(189
)
*MSOs/Broadcasters
(168
)
 
(59
)
 
(357
)
 
(541
)
Total Subscription Net Additions/(Losses)
(223
)
 
(131
)
 
(556
)
 
(730
)
Cumulative Subscriptions:
 
 
 
 
 
 
 
 
 
 
 
TiVo-Owned
1,266
 
 
1,465
 
 
1,266
 
 
1,465
 
MSOs/Broadcasters
783
 
 
1,140
 
 
783
 
 
1,140
 
Total Cumulative Subscriptions
2,049
 
 
2,605
 
 
2,049
 
 
2,605
 
% of TiVo-Owned Cumulative Subscriptions paying recurring fees
56
%
 
58
%
 
56
%
 
58
%
 
 
 
 
 
 
 
 
 
 
Included in the 1,266,000 TiVo-Owned subscriptions are approximately 310,000 lifetime subscriptions that have reached the end of the period TiVo uses to recognize lifetime subscription revenue. These lifetime subscriptions no longer generate subscription revenue.
 
 
Subscriptions. Management reviews this metric, and believes it may be useful to investors, in order to evaluate our relative position in the marketplace and to forecast future potential service revenues. The TiVo-Owned lines refer to subscriptions sold directly or indirectly by TiVo to consumers who have TiVo-enabled DVRs and for which TiVo incurs acquisition costs. The MSOs/Broadcasters lines refer to subscriptions sold to consumers by MSOs/Broadcasters such as DIRECTV, Cablevision Mexico, Seven (Australia), and Comcast for which TiVo expects to incur little or no acquisition costs. Additionally, we provide a breakdown of the percent of TiVo-Owned subscriptions for which consumers pay recurring fees, including on a monthly and a prepaid one, two, or three year basis, as opposed to a one-time prepaid product lifetime fee.
 
We define a “subscription” as a contract referencing a TiVo-enabled DVR for which (i) a consumer has committed to pay for the TiVo service and (ii) service is not canceled. We count product lifetime subscriptions in our subscription base until both of the following conditions are met: (i) the period we use to recognize product lifetime subscription revenues ends; and (ii) the related DVR has not made contact to the TiVo service within the prior six month period. Product lifetime subscriptions past this period which have not called into the TiVo service for six months are not counted in this total. We amortize all product lifetime subscriptions over a 60 month period. We are not aware of any uniform standards for defining subscriptions and caution that our presentation may not be consistent with that of other companies. Additionally, the subscription fees that some of our MSOs/Broadcasters pay us may be based upon a specific contractual definition of a subscriber or subscription which may not be consistent with how we define a subscription for our reporting purposes. Our MSOs/Broadcasters subscription data is based in part on reporting from our third party MSOs/Broadcasters partners.
 
 

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TIVO INC.
OTHER DATA - KEY BUSINESS METRICS
 
 
 
 
 
 
 
 
 
Three Months Ended January 31,
 
Twelve Months Ended January 31,
TiVo-Owned Churn Rate
2011
 
2010
 
2011
 
2010
 
(In thousands, except churn rate per month)
Average TiVo-Owned subscriptions
1,296
 
 
1,506
 
 
1,367
 
 
1,577
 
TiVo-Owned subscription cancellations
(115
)
 
(118
)
 
(359
)
 
(337
)
TiVo-Owned Churn Rate per month
(3.0
)%
 
(2.6
)%
 
(2.2
)%
 
(1.8
)%
 
TiVo-Owned Churn Rate per Month. Management reviews this metric, and believes it may be useful to investors, in order to evaluate our ability to retain existing TiVo-Owned subscriptions (including both monthly and product lifetime subscriptions) by providing services that are competitive in the market. Management believes factors such as service enhancements, service commitments, higher customer satisfaction, and improved customer support may improve this metric. Conversely, management believes factors such as increased competition, lack of competitive service features such as high definition television recording capabilities in our older model DVRs or access to certain digital television channels or MSO Video on Demand services, as well as, increased price sensitivity may cause our TiVo-Owned Churn Rate per month to increase.
We define the TiVo-Owned Churn Rate per month as the total TiVo-Owned subscription cancellations in the period divided by the Average TiVo-Owned subscriptions for the period (including both monthly and product lifetime subscriptions), which then is divided by the number of months in the period. We calculate Average TiVo-Owned subscriptions for the period by adding the average TiVo-Owned subscriptions for each month and dividing by the number of months in the period. We calculate the average TiVo-Owned subscriptions for each month by adding the beginning and ending subscriptions for the month and dividing by two. We are not aware of any uniform standards for calculating churn and caution that our presentation may not be consistent with that of other companies.
 
 
 
 
 
 
 
 
 
 
 
 
Three Months Ended January 31,
 
Twelve Months Ended January 31,
 
 
2011
 
2010
 
2011
 
2010
Subscription Acquisition Costs
 
(In thousands, except SAC)
Sales and marketing, subscription acquisition costs
 
$
2,214
 
 
$
2,022
 
 
$
8,169
 
 
$
5,048
 
Hardware revenues
 
(14,436
)
 
(23,389
)
 
(51,618
)
 
(48,787
)
Less: MSOs/Broadcasters-related hardware revenues
 
4,431
 
 
12,818
 
 
14,885
 
 
14,497
 
Cost of hardware revenues
 
24,702
 
 
27,962
 
 
69,033
 
 
65,909
 
Less: MSOs/Broadcasters-related cost of hardware revenues
 
(3,298
)
 
(12,064
)
 
(11,296
)
 
(13,706
)
Total Acquisition Costs
 
13,613
 
 
7,349
 
 
29,173
 
 
22,961
 
TiVo-Owned Subscription Gross Additions
 
60
 
 
46
 
 
160
 
 
148
 
Subscription Acquisition Costs (SAC)
 
$
227
 
 
$
160
 
 
$
182
 
 
$
155
 
 
Subscription Acquisition Cost or SAC. Management reviews this metric, and believes it may be useful to investors, in order to evaluate trends in the efficiency of our marketing programs and subscription acquisition strategies. We define SAC as our total TiVo-Owned acquisition costs for a given period divided by TiVo-Owned subscription gross additions for the same period. We define total acquisition costs as sales and marketing, subscription acquisition costs less net TiVo-Owned related hardware revenues (defined as TiVo-Owned related gross hardware revenues less rebates, revenue share and market development funds paid to retailers) plus TiVo-Owned related cost of hardware revenues. The sales and marketing, subscription acquisition costs line item includes advertising expenses and promotion-related expenses directly related to subscription acquisition activities, but does not include expenses related to advertising sales. We do not include third parties subscription gross additions, such as MSOs/Broadcasters' gross additions with TiVo subscriptions, in our calculation of SAC because we typically incur limited or no acquisition costs for these new subscriptions, and so we also do not include MSOs/Broadcasters' sales and marketing, subscription acquisition costs, hardware revenues, or cost of hardware revenues in our calculation of TiVo-Owned SAC. We are not aware of any uniform standards for calculating total

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acquisition costs or SAC and caution that our presentation may not be consistent with that of other companies.
 
 
Three Months Ended January 31,
 
Twelve Months Ended January 31,
TiVo-Owned Average Revenue per Subscription
 
2011
 
2010
 
2011
 
2010
 
 
(In thousands, except ARPU)
Total Service revenues
 
$
34,453
 
 
$
38,442
 
 
$
140,649
 
 
$
159,772
 
Less: MSOs/Broadcasters-related service revenues
 
(4,294
)
 
(4,190
)
 
(15,540
)
 
(14,932
)
TiVo-Owned-related service revenues
 
30,159
 
 
34,252
 
 
125,109
 
 
144,840
 
Average TiVo-Owned revenues per month
 
10,053
 
 
11,417
 
 
10,426
 
 
12,070
 
Average TiVo-Owned per month subscriptions
 
1,296
 
 
1,506
 
 
1,367
 
 
1,577
 
TiVo-Owned ARPU per month
 
$
7.76
 
 
$
7.58
 
 
$
7.63
 
 
$
7.65
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Three Months Ended January 31,
 
Twelve Months Ended January 31,
MSOs/Broadcasters Average Revenue per Subscription
 
2011
 
2010
 
2011
 
2010
 
 
(In thousands, except ARPU)
Total Service revenues
 
$
34,453
 
 
$
38,442
 
 
$
140,649
 
 
$
159,772
 
Less: TiVo-Owned-related service revenues
 
(30,159
)
 
(34,252
)
 
(125,109
)
 
(144,840
)
*MSOs/Broadcasters-related service revenues
 
4,294
 
 
4,190
 
 
15,540
 
 
14,932
 
Average MSOs/Broadcasters revenues per month
 
1,431
 
 
1,397
 
 
1,295
 
 
1,244
 
Average MSOs/Broadcasters per month subscriptions
 
905
 
 
1,165
 
 
1,017
 
 
1,422
 
*MSOs/Broadcasters ARPU per month
 
$
1.58
 
 
$
1.20
 
 
$
1.27
 
 
$
0.88
 
 
 
Average Revenue Per Subscription or ARPU. Management reviews this metric, and believes it may be useful to investors, in order to evaluate the potential of our subscription base to generate revenues from a variety of sources, including subscription fees, advertising, and audience research measurement. ARPU does not include rebates, revenue share, and other payments to channel that reduce our GAAP revenues. As a result, you should not use ARPU as a substitute for measures of financial performance calculated in accordance with GAAP. Management believes it is useful to consider this metric excluding the costs associated with rebates, revenue share, and other payments to channel because of the discretionary and varying nature of these expenses and because management believes these expenses, which are included in hardware revenues, net, are more appropriately monitored as part of SAC. We are not aware of any uniform standards for calculating ARPU and caution that our presentation may not be consistent with that of other companies.
 
We calculate ARPU per month for TiVo-Owned subscriptions by subtracting MSOs/Broadcaster-related service revenues (which includes MSOs/Broadcasters' subscription service revenues and MSOs/Broadcasters'-related advertising revenues) from our total reported net service revenues and dividing the result by the number of months in the period. We then divide by Average TiVo-Owned subscriptions for the period, calculated as described above for churn rate. The above table shows this calculation.
 
We calculate ARPU per month for MSOs/Broadcasters' subscriptions by first subtracting TiVo-Owned-related service revenues (which includes TiVo-Owned subscription service revenues and TiVo-Owned related advertising revenues) from our total reported service revenues. Then we divide average revenues per month for MSOs/Broadcasters'-related service revenues by the average MSOs/Broadcasters' subscriptions for the period. The above table shows this calculation.
 

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