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8-K - PRIMARY DOCUMENT - Bright Mountain Media, Inc. | a8k-kubientv2_91918.htm |
Bright Mountain Media, Inc. Announces Strategic Agreement with
Leading Ad Tech Company, Kubient, Inc.
BOCA RATON, FL/September 17, 2018 -- Bright Mountain Media, Inc.
(OTCQB:
BMTM) and Kubient, Inc. today
jointly announced that they have entered into a Master Services
Agreement that is expected to enhance Bright Mountain Media 's
position in the digital advertising space, while significantly
expanding Kubient’s reach on Bright Mountain Media’s
high quality owned and operated websites. The new agreement is
expected to spark innovation and additional growth at both
companies while driving scale in their respective
businesses.
Kip Speyer, Chairman and CEO of Bright Mountain Media, said,
“The relationship with Kubient represents a powerful
opportunity for Bright Mountain Media to offer our brand
advertisers the ability to actually prevent the purchase of
fraudulent ad opportunities using machine learning in that critical
window of time called the “bid-stream”. We have looked
at the currently available fraud identification solutions on the
market today and the fact that they are all using machine learning
after our advertisers buy an impression. It is a real gamechanger
for us to have the technology to stop the fraud before it happens
rather than learn about it after the fact.”
Kubient will provide its programmatic technology platform for
Bright Mountain Media to connect their growing network of
websites with their current roster of large brand advertisers that
want to buy video, display, and native advertising. Bright
Mountain Media will expose Kubient to their roster of direct brand
advertisers as well as exclusively use Kubient's technology to
power their programmatic media business. The agreement with
Kubient will permit Bright Mountain Media to migrate its
advertising segment from the platform it is currently using as well
as the platform it had under development to the Kubient platform
which management of Bright Mountain Media believes is a superior
solution for the company’s near and long term
needs.
“Today’s announcement with Bright Mountain Media is
very exciting for us. Kip and his team have identified the
huge potential in digital advertising and our technology is
purpose-built to help them deliver the results his clients are
demanding,” said Paul Roberts, Founder, and CEO of
Kubient. “This agreement will help us further exhibit our
industry-first technology that uses machine learning within the
programmatic bid-stream to prevent, rather than identify ad
fraud.”
ABOUT BRIGHT MOUNTAIN MEDIA
Bright Mountain Media, Inc. (BMTM) is a digital media holding
company whose primary focus is
connecting brands with consumers as a full advertising services
platform. Bright Mountain Media’s assets include an ad
network, an ad exchange platform and 25 websites (owned and/or
managed) that provide content, services and products. The websites
are primarily geared for a young, male audience with several that
focus on active, reserve and retired military audiences as well as
law enforcement and first responders.
Additional information about Bright Mountain Media can be found
at: https://www.brightmountainmedia.com/
ABOUT KUBIENT
Kubient offers a full stack programmatic platform designed to
increase publisher revenue and lower advertiser cost across the
video advertising ecosystem. Kubient employs cutting-edge
technology to reduce latency, increase transparency and combat
fraud. The company’s proprietary machine learning algorithms
power the results, providing advertisers assurance they are
targeting the right consumer, at the right time, with the right
message. Kubient’s technology provides full control to the
publisher, allowing them to maximize their offering at scale and
improve the overall user experience.
Additional information about Kubient can be found
at http://www.kubient.com
Forward-Looking Statements for Bright Mountain Media,
Inc.
This
press release contains certain forward-looking statements that are
based upon current expectations and involve certain risks and
uncertainties. Such forward-looking statements can be identified by
the use of words such as ''should,'' ''may,'' ''intends,''
''anticipates,'' ''believes,'' ''estimates,'' ''projects,''
''forecasts,'' ''expects,'' ''plans,'' and ''proposes, '' and
similar words. These forward-looking statements are not guarantees
of future performance and are subject to risks, uncertainties, and
other factors, some of which are beyond our control and difficult
to predict and could cause actual results to differ materially from
those expressed or forecasted in the forward-looking statements,
including, without limitation, statements made with respect to
expectations of our agreement with Kubient, Inc. You are urged to
carefully review and consider any cautionary statements and other
disclosures, including the statements made under the heading "Risk
Factors" in Bright Mountain Media, Inc.’s Annual Report on
Form 10-K for the fiscal year ended December 31, 2017 as filed with
the Securities and Exchange Commission on April 2, 2018 and our
other filings with the SEC. Bright Mountain Media, Inc. does not
undertake any duty to update any forward-looking statements except
as may be required by law.
PRESS CONTACTS
Bright Mountain Media: Maria Montiglio
+1 (561)-998-2440
maria@brightmountainmedia.com
Kubient: Paul Roberts
+1(866) 668-2567
info@kubient.com