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| 8-K - CURRENT REPORT - cbdMD, Inc. | levb_8k.htm |
Exhibit 99.1
LEVEL BRANDS, INC. ENTERS INTO A LICENSING AGREEMENT WITH SOCIETY
HILL SPIRITS FOR NEW BEAUTY & PIN UPS VODKA LINE
Charlotte,
N.C. –February 21, 2018 -- Level Brands, Inc. (NYSE
American:LEVB), an innovative marketing and licensing company that
provides bold, unconventional and socially responsible branding for
leading businesses, announced today that it
has entered into a licensing agreement with Society Hill Spirits
for a new vodka line for Level Brands’ disruptive
women’s products brand, Beauty & Pin Ups.
Beauty
& Pin-Ups began as a hair care program for the clients of
stylists with Cosmopolitan magazine naming the
company one of the beauty industry’s most disruptive brands.
The company disrupted the beauty industry when model Katie Meade
became the first woman in history with Down Syndrome to secure a
major beauty contract and star in a beauty campaign.
Level
Brands, a company that is committed to social responsibility, with
each partner, client, and licensee supporting its Millennium
Development Goals to improve the condition of lives around the
world will be supporting causes which empower women and promote
gender equality. Beauty & Pin Ups’ Valor hair care line
supported veterans-related causes in the past and currently
supports Best Buddies International.
The
Beauty & Pin Ups vodka line is a premium high quality spirit
aimed at the modern and sophisticated woman who leads a busy
lifestyle, yet derives much pleasure in organizing house parties,
networking events, and other social functions with her peers. As in
all Society Hill spirits products, the Beauty & Pin
Ups vodka line
consists of distinctive formulations which create unique flavor
profiles.
“Society
Hill is both honored and excited to partner with Level Brands and
Beauty & Pin Ups to produce spirits brands that align with the
taste and sensibilities of women everywhere,” says Craig
Crossley, CEO of Society Hill.
The
Beauty & Pin Ups vodka line will launch in Spring 2018 with
three specially crafted flavors.
About Level Brands, Inc. (www.LevelBrands.com)
Level Brands creates bold, unconventional and socially responsible
branding for leading businesses. With a focus on corporate brand
management and consumer products marketing art, beauty, fashion,
health & wellness including the beverage space, entertainment,
and real estate. Licensed brand marketing is at the core of the
Level Brand businesses: Ireland Men One or I'M1, for millennial men
and the women who love them; Encore Endeavor One or EE1, corporate
brand management and producer of experiential entertainment events
and products across multiple platforms; kathy
ireland® Health &
Wellness; Beauty & Pin-Ups, Level Brands' hair care and
disruptive women's products brand.
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ABOUT SOCIETLY HILL SPIRITS
Society
Hill Spirits, a collaboration between The Crossley Group and
Contagious Spirits, is a Dallas-based firm that uses GrainSync, a
unique grain matching filtering technology used to produce
high-quality liquors. This process creates smooth, ultra-premium
tasting spirits that are superbly drinkable for the most
discriminating of palates.
Established
in 2017, Society Hill Spirits invites lifestyles to converge
without apology and everyone to celebrate and engage in their
preferred environments. Its all-inclusive marketing approach
includes: organic tasting opportunities, on-premise offerings,
social media outreach, and affordable retail
purchasing.
Society
Hill Spirits’ distillery is located in Carrollton, Texas. It
will introduce new, premium products in 2018 in addition to its
current vodka brands Rapsody and Pirranda.
Forward-Looking Statements
This
press release contains certain forward-looking statements that are
based upon current expectations and involve certain risks and
uncertainties within the meaning of the U.S. Private Securities
Litigation Reform Act of 1995. Such forward-looking statements can
be identified by the use of words such as ''should,'' ''may,''
''intends,'' ''anticipates,'' ''believes,'' ''estimates,''
''projects,'' ''forecasts,'' ''expects,'' ''plans,'' and
''proposes.'' These forward-looking statements are not guarantees
of future performance and are subject to risks, uncertainties, and
other factors, some of which are beyond our control and difficult
to predict and could cause actual results to differ materially from
those expressed or forecasted in the forward-looking statements,
including, without limitation, statements made with respect to
expectations of Society Hill’s ability to introduce new
products under the terms of the license agreement and the level of
any future sales of those products. You are urged to carefully
review and consider any cautionary statements and other
disclosures, including the statements made under the heading "Risk
Factors" in Level Brands, Inc.'s Annual Report on Form 10-K for the
fiscal year ended September 30, 2017 as filed with the Securities
and Exchange Commission (the "SEC") on December 26, 2017 and our
other filings with the SEC. Level Brands, Inc. does not undertake
any duty to update any forward-looking statements except as may be
required by law.
Contacts:
Guttman Associates PR & Marketing
Rona Menashe, 310-246-4600
Executive Vice President
rona@guttmanpr.com
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