Exhibit 99.4

URBAN OUTFITTERS

2017 STOCK INCENTIVE PLAN

[PERFORMANCE] [RESTRICTED] STOCK UNIT AGREEMENT

This [Performance] [Restricted] Stock Unit Agreement (the “Agreement”) is dated as of the      day of             , 20     (the “Grant Date”) between Urban Outfitters, Inc., a Pennsylvania corporation (the “Company”), and              (the “Grantee”). Capitalized terms not defined herein shall have the meaning given such terms in the Urban Outfitters 2017 Stock Incentive Plan, as amended from time to time (the “Plan”), a copy of which has been provided to the Grantee.

WITNESSETH

WHEREAS, the Company wishes to award to the Grantee [performance stock units (“PSUs”)] [restricted stock units (“RSUs”)], as hereinafter provided;

NOW THEREFORE, in consideration of the mutual covenants hereinafter set forth and for other good and valuable consideration, the legal sufficiency of which is hereby acknowledged, the parties hereto, intending to be legally bound hereunder, agree as follows:

[CLIFF ALTERNATIVE – PSUs:

Subject to the limit set forth in Paragraph 4, the Grantee shall vest in all PSUs covered by this Agreement on             , 20     (the “Scheduled Vesting Date”*), if (a) the Grantee’s Termination of Service does not occur on or before the Scheduled Vesting Date and (b)

(i) [the average closing price of one share of Common Stock for each trading day during the [[    ]-month] period immediately preceding the Scheduled Vesting Date, as reported by the principal exchange on which Common Stock is traded, is [at least a dollar amount] [[equal to] [in excess of] the Fair Market Value of a share of Common Stock on the Grant Date] (such amount to be adjusted in accordance with Section 12 of the Plan as if it were an option price)]; OR

(ii) [the Fair Market Value of a share of Common Stock on the Scheduled Vesting Date (or at any later date within [    ] calendar days immediately following the Scheduled Vesting Date) is [at or above a dollar amount] [[equal to] [a dollar amount in excess of] the Fair Market Value of a share of Common Stock on the Grant Date]]***; OR

(iii) [the Grantee has achieved the following Performance Goals during the performance period commencing on             , 20     and ending on             , 20     (the “Performance Period”), as determined at the end of the Performance Period in accordance with the administrative procedures of the Committee and the terms of the Plan: [INSERT PERFORMANCE GOALS]]

[INSTALLMENT ALTERNATIVE – PSUs:

Subject to the limit set forth in Paragraph 4, the Grantee shall vest in PSUs covered by this Agreement as follows:

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[CLIFF ALTERNATIVE – RSUs:

Subject to the limit set forth in Paragraph 4, the Grantee shall vest in all RSUs covered by this Agreement on             , 20    , as long as the Grantee’s Termination of Service does not occur on or before such date.]

[INSTALLMENT ALTERNATIVE – RSUs:

Subject to the limit set forth in Paragraph 4, the Grantee shall vest in RSUs covered by this Agreement as follows, as long as the Grantee’s Termination of Service does not occur on or before the applicable Vesting Date:

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[Signature Page Follows]

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IN WITNESS WHEREOF, the Company has caused this Agreement to be duly executed by a duly authorized officer, and the Grantee has hereunto set his hand.

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