Attached files
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| 8-K - 8-K - ASHFORD HOSPITALITY TRUST INC | ahtinvestorpresentation8-k.htm |
The W & The Ritz-Carlton Property Tour
Atlanta, GA – May 2017
W Atlanta Downtown
Overview
3
Acquired in July 2015 for $56.8 million
237 keys, 9,000 sq. ft. of meeting space
Located in the heart of Downtown Atlanta
Close proximity to the downtown and midtown demand
generators: Centennial Olympic Park, the Atlanta Aquarium,
AmericasMart, and the new Mercedes-Benz Stadium
Location
4
Georgia Aquarium
AmericasMart
Olympic Park
Mercedez-Benz
Stadium
Civil Rights Museum
World of Coca-Cola
Museum
College Football
Hall of Fame
W Atlanta
Downtown
Bobby Dodd
Stadium
Investment Highlights
5
Replaced unprofitable restaurant manager and re-positioned
restaurant
• Projected annual positive GOP impact of almost $300,000
New management of the on-premise digital billboard
• Utilization increased from 25% to nearly 100% in 2016
• More than quadrupled 2015 revenue
• Projected additional revenue of $200,000 in 2017
Renegotiated valet parking agreement
• Estimated to contribute $190,000 in incremental annualized
parking revenue
Eliminated operational loss at Bliss Spa through restructuring
Operational Performance
6
Hotel EBITDA flow-through of 157.3%
Hotel EBITDA growth of 27.2%
NOI growth of 33.8%
2016 Performance Through First Full Year of Ownership
2015 2016 Growth
Room Revenue $13,665,573 $14,124,111 3.4%
RevPAR $157.97 $162.83 3.1%
Total Revenue $21,433,744 $22,120,138 3.2%
Hotel EBITDA $3,974,909 $5,054,651 27.2%
NOI $3,117,559 $4,169,845 33.8%
Exterior
7
W Atlanta – Atlanta, GA
W Atlanta – Atlanta, GA
Rooms & Bathrooms
8
W Atlanta – Atlanta, GA
W Atlanta – Atlanta, GA
The Ritz-Carlton Atlanta
Overview
10
Acquired as part of the 27-Hotel Highland Portfolio transaction in
2011
444 keys, 17,000 sq. ft. of meeting space
Located in the heart of Downtown Atlanta
Close proximity to the downtown and midtown demand
generators: Centennial Olympic Park, the Atlanta Aquarium,
AmericasMart, and the new Mercedes-Benz Stadium
Location
11
Georgia Aquarium
Olympic Park
Mercedez-Benz
Stadium
Civil Rights Museum
World of Coca-Cola
Museum
College Football
Hall of Fame
The Ritz-Carlton
Atlanta
Bobby Dodd
Stadium
AmericasMart
Investment Highlights
12
Recently completed restaurant renovation
Expanded/updated gift shop into upscale retail market
Extensive $21 million guestroom renovation scheduled for Q4
2017
Expanding Ritz Carlton Club Lounge
Completed
Upcoming
Completed Restaurant Renovation
13
Completed Restaurant Renovation (cont.)
14
Upcoming Guestroom Renovation
15
Guestrooms
• Carpet and wall vinyl
• Soft and case goods
• Drapery
• Artwork
• HDTVs (wall mount in King rooms)
• Entry tile (King rooms only)
Bathrooms
• Shower conversions(King rooms only)
• Vanities and electric mirrors (King rooms only)
• Floor tile (King rooms only)
• Wall vinyl
Corridors
• Carpet / wall vinyl / lighting
Operational Performance
16
Hotel EBITDA flow-through of 176.2%
Hotel EBITDA growth of 22.1%
NOI growth of 30.6%
2016 Performance
2015 2016 Growth
Room Revenue $25,958,430 $26,906,082 3.7%
RevPAR $160.18 $165.57 3.4%
Total Revenue $39,344,706 $40,397,063 2.7%
Hotel EBITDA $8,377,110 $10,231,644 22.1%
NOI $6,288,951 $8,211,790 30.6%
80.0%
100.0%
120.0%
140.0%
160.0%
180.0%
200.0%
220.0%
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Operational Performance (cont.)
17
GOP margin has nearly tripled over past 6+ years
Rolling 12-Month Indexed GOP Margin
2010 TTM Mar 2017 Increase (BPS)
RPI 117.9 140.1 2,220
GOP Margin 11.4% 29.6% 1,822
EBITDA Margin 8.0% 25.3% 1,735
The W & The Ritz-Carlton Property Tour
Atlanta, GA – May 2017