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8-K - 8-K - Bath & Body Works, Inc.april2015salesrelease.htm


Exhibit 99.1

L BRANDS REPORTS APRIL 2015 SALES AND INCREASES FIRST QUARTER EARNINGS GUIDANCE

Columbus, Ohio (May 7, 2015) - L Brands, Inc. (NYSE: LB) reported net sales increased 1% to $724.6 million for the four weeks ended May 2, 2015, compared to net sales of $717.6 million for the four weeks ended May 3, 2014. Comparable store sales for the four weeks ended May 2, 2015, decreased 1% and were negatively impacted by the earlier Easter this year by approximately 5 points.

The company reported net sales of $2.512 billion for the 13 weeks ended May 2, 2015, an increase of 5% compared to sales of $2.391 billion for the 13 weeks ended May 3, 2014. Comparable store sales for the 13 weeks ended May 2, 2015, increased 5%.

The company expects to report adjusted first quarter earnings per share of $0.58 to $0.60 versus its previous guidance of $0.50 to $0.55. First quarter earnings will be announced after the close of the market on May 20, and the live earnings call will take place at 9:15 a.m. Eastern on May 21.

To hear further commentary provided on L Brands’ prerecorded April sales message, call 1-866-639-7583, or log onto www.LB.com for an audio replay.

ABOUT L BRANDS:
L Brands, through Victoria’s Secret, PINK, Bath & Body Works, La Senza and Henri Bendel, is an international company. The company operates 2,966 company-owned specialty stores in the United States, Canada and the United Kingdom, and its brands are sold in more than 600 additional noncompany-owned locations worldwide. The company’s products are also available online at www.VictoriasSecret.com, www.BathandBodyWorks.com, www.HenriBendel.com and www.LaSenza.com.

Safe Harbor Statement Under the Private Securities Litigation Reform Act of 1995
L Brands, Inc. cautions that any forward-looking statements (as such term is defined in the Private Securities Litigation Reform Act of 1995) contained in this press release or the April sales call involve risks and uncertainties and are subject to change based on various factors, many of which are beyond our control. Accordingly, our future performance and financial results may differ materially from those expressed or implied in any such forward-looking statements. Words such as “estimate,” “project,” “plan,” “believe,” “expect,” “anticipate,” “intend,” “planned,” “potential” and any similar expressions may identify forward-looking statements. Risks associated with the following factors, among others, in some cases have affected and in the future could affect our financial performance and actual results and could cause actual results to differ materially from those expressed or implied in any forward-looking statements included in this press release or the April sales call:
general economic conditions, consumer confidence, consumer spending patterns and market disruptions including severe weather conditions, natural disasters, health hazards, terrorist activities, financial crises, political crises or other major events, or the prospect of these events;
the seasonality of our business;
the dependence on a high volume of mall traffic and the availability of suitable store locations on appropriate terms;
our ability to grow through new store openings and existing store remodels and expansions;

VICTORIA'S SECRET / BATH & BODY WORKS / PINK / LA SENZA / HENRI BENDEL
Three Limited Parkway Columbus, OH 43230 www.LB.com




our ability to successfully expand into global markets and related risks;
our relationships with independent franchise, license and wholesale partners;
our direct channel businesses;
our failure to protect our reputation and our brand images;
our failure to protect our trade names, trademarks and patents;
the highly competitive nature of the retail industry generally and the segments in which we operate particularly;
consumer acceptance of our products and our ability to keep up with fashion trends, develop new merchandise and launch new product lines successfully;
our ability to source, distribute and sell goods and materials on a global basis, including risks related to:
political instability;
duties, taxes and other charges;
legal and regulatory matters;
volatility in currency exchange rates;
local business practices and political issues;
potential delays or disruptions in shipping and transportation and related pricing impacts;
disruption due to labor disputes; and
changing expectations regarding product safety due to new legislation;
fluctuations in foreign currency exchange rates;
stock price volatility;
our failure to maintain our credit rating;
our ability to service or refinance our debt;
our ability to retain key personnel;
our ability to attract, develop and retain qualified employees and manage labor-related costs;
the inability of our manufacturers to deliver products in a timely manner and meet quality standards;
fluctuations in product input costs;
fluctuations in energy costs;
increases in the costs of mailing, paper and printing;
claims arising from our self-insurance;
our ability to implement and maintain information technology systems and to protect associated data;
our failure to maintain the security of customer, associate, supplier or company information;
our failure to comply with regulatory requirements;
tax matters; and
legal and compliance matters.
We are not under any obligation and do not intend to make publicly available any update or other revisions to any of the forward-looking statements contained in this press release or the April sales call to reflect circumstances existing after the date of this press release or the April sales call or to reflect the occurrence of future events even if experience or future events make it clear that any expected results expressed or implied by those forward-looking statements will not be realized. Additional information regarding these and other factors can be found in “Item 1A. Risk Factors’ in our 2014 Annual Report on Form 10-K.




VICTORIA'S SECRET / BATH & BODY WORKS / PINK / LA SENZA / HENRI BENDEL
Three Limited Parkway Columbus, OH 43230 www.LB.com




For further information, please contact:    
        
Investor Relations
 
 
 
Media Relations
Amie Preston
 
 
 
Tammy Roberts Myers
(614) 415-6704
 
 
 
(614) 415-7072
apreston@lb.com
 
 
 
communications@lb.com

VICTORIA'S SECRET / BATH & BODY WORKS / PINK / LA SENZA / HENRI BENDEL
Three Limited Parkway Columbus, OH 43230 www.LB.com




L BRANDS
April 2015

Comparable Store Sales Increase (Decrease):

 

April 2015

April 2014
 
First Quarter
2015
First Quarter
2014
 
 
 
 
 
 
Victoria's Secret1
0
%
8
%
 
5
%
2
%
Bath & Body Works1
(2
%)
8
%
 
4
%
2
%
L Brands
(1
%)
8
%
 
5
%
2
%
Victoria's Secret Direct Sales
(10
%)
(3
%)
 
(6
%)
0
%

1 - Results include company-owned stores in the United States and Canada.


Total Sales (Millions):

 
First
Quarter
2015
 
First
Quarter
2014
 
 
 
 
Victoria's Secret Stores1
$
1,345.6

 
$
1,245.3

Victoria's Secret Direct
338.3

 
358.3

  Total Victoria's Secret
$
1,683.9

 
$
1,603.6

 
 
 
 
Bath & Body Works Stores1
$
554.0

 
$
530.2

Bath & Body Works Direct
59.3

 
51.4

  Total Bath & Body Works
$
613.3

 
$
581.6

 
 
 
 
VS & BBW International2
$
91.5

 
$
71.0

Other3
$
123.2

 
$
135.0

L Brands
$
2,511.9

 
$
2,391.2


1 - Results include company-owned stores in the United States and Canada.
2 - Results include retail sales from company-owned stores outside of the United States and Canada and royalty and wholesale sales associated with partner-operated stores.
3 - Results include La Senza, Henri Bendel and Mast external sales.




VICTORIA'S SECRET / BATH & BODY WORKS / PINK / LA SENZA / HENRI BENDEL
Three Limited Parkway Columbus, OH 43230 www.LB.com




Total Company-Owned Stores:

 
Stores
 
Stores
 
Operating
Operating
 
at 1/31/15
Opened
Closed
at 5/2/15
 
 
 
 
 
Victoria's Secret U.S.
983

2

(1
)
984

PINK U.S.
115

5


120

Victoria's Secret Canada
31

1


32

PINK Canada
10



10

   Total Victoria's Secret
1,139

8

(1
)
1,146

 
 
 
 
 
Bath & Body Works U.S.
1,558

3

(2
)
1,559

Bath & Body Works Canada
88

1


89

   Total Bath & Body Works
1,646

4

(2
)
1,648

 
 
 
 
 
Victoria's Secret U.K.
8



8

PINK U.K.
2



2

Henri Bendel
29



29

La Senza Canada
145


(12
)
133

Total L Brands Stores
2,969

12

(15
)
2,966



Total Noncompany-owned Stores:

 
Stores
 
Stores
 
Operating
Operating
 
at 1/31/15
Opened
Closed
at 5/2/15
 
 
 
 
 
Victoria's Secret Beauty & Accessories
290

15

(1
)
304

Victoria's Secret
13

1


14

PINK
1



1

Bath & Body Works
80

13

(2
)
91

La Senza
266


(8
)
258

Total
650

29

(11
)
668



VICTORIA'S SECRET / BATH & BODY WORKS / PINK / LA SENZA / HENRI BENDEL
Three Limited Parkway Columbus, OH 43230 www.LB.com