UNITED STATES 

SECURITIES AND  EXCHANGE  COMMISSION  WASHINGTON, D.C.    20549 

FORM  10-Q 

x QUARTERLY  REPORT  PURSUANT  TO  SECTION  13  OR  15(d)  OF  THE  SECURITIES  EXCHANGE  ACT  OF  1934 

For the  quarterly  period  ended  December 31, 2014 

¨  TRANSITION  REPORT  PURSUANT  TO  SECTION  13  OR  15(d)  OF  THE  SECURITIES  EXCHANGE  ACT  OF  1934  For  the  transition  period  from     to 

Commission File  No.  333-176684 

NUZEE, INC.

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Nevada                                                       38-3849791 

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(State or  other  jurisdiction  of  incorporation  or  organization) 

   _________________________________________________________________

(I.R.S. Employer  Identification  Number) 

10815 Rancho Bernardo Road, Suite 250, San Diego, CA, 92127

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(Address of  principal  executive  offices)      (zip  code) 

(858) 385-9090 or toll  free  (844)  936-8933 

 ______________________________________________________________________________________________

(Registrant’s telephone  number,  including  area  code)  Securities  registered  pursuant  to  Section  12(b)  of  the  Act: 

Titlesof each class                                                    Nameof each exchange on which registered    

________________________________________________________________________________________________

None                                                                                            N/A                                        

Indicate by  check  mark  whether  the  registrant  (1)  has  filed  all  reports  required  to  be  filed  by  Section  13  or  15(d)  of  the  Securities  Exchange  Act  of  1934  during  the  preceding  12  months  (or  for  such  shorter  period  that  the  registrant  was  required  to  file  such  reports),  and  (2)  has  been  subject  to  such  filing  requirements  for  the  past  90  days.   Yes    xNo  ¨

Indicate by  check  mark  whether  the  registrant  has  submitted  electronically  and  posted  on  its  corporate  Web  site,  if  any,  every  Interactive  Data  File  required  to  be  submitted  and  posted  pursuant  to  Rule  405  of  Regulation  S-T  (§232.405  of  this  chapter)  during  the  preceding  12  months  (or  for  such shorter period that the registrant was        required to submit and post such files).                  Yes  x No  ¨

Indicate   by    check    mark    whether    the    registrant    is    a   large    accelerated   filer,  an    accelerated   filer,  a   non-accelerated    filer    or    a   smaller    reporting  company.    See  definitions  of  “large  accelerated  filer,”  “accelerated  filer”  and  “smaller  reporting  company”  in  Rule  12b-2  of  the  Exchange  Act. 

Indicate by check mark whether the registrant is a  shell company (as defined in Rule 12b-2 of the Exchange  Act).         Yes  ¨                   No  x

APPLICABLE ONLY  TO  REGISTRANTS  INVOLVED  IN  BANKRUPTCY  PROCEEDINGS  DURING THE PRECEDING  FIVE  YEARS: 

Indicate by  check  mark  whether  the  registrant  has  filed  all  documents  and  reports  required  to  be  filed  by  Section  12,  13  or  15(d)  of  the  Securities  Exchange Act of 1934 subsequent to the distribution of securities under a plan confirmed by a court.    Yes  ¨      No  ¨

(APPLICABLE ONLY  TO  CORPORATE  REGISTRANTS) 

Indicate the  number  of  shares  outstanding  of  each  of  the  registrant’s  classes  of  common  stock, as  of  the  latest  practicable  date.  As  of  February 5, 2015  NuZee,  Inc.  had 27,443,718 shares  of  common  stock  outstanding. 

Table of  Contents 

PART  I. 

Item 1.         Financial  Statements. 

(a)      Balance  Sheets  at  Decemeber 31,  2014  (Unaudited)  and  September  30,  2014. 

(b)     Statement  of  Operations  for  the  three months  ended  December 31,  2014  and  2013    (Unaudited). 

(c)      Statement  of  Cash  Flows  for  the  three  months  ended  December 31,  2014  and  2013  (Unaudited). 

(d)     Notes  to Financial Statements  (Unaudited). 

Item 2.        Management’s  Discussion  and  Analysis  of  Financial  Condition  and  Results  of  Operations. 
Item  3.       Quantitative  and  Qualitative  Disclosures  About  Market  Risk. 

Item 4.        Controls  and  Procedures 

Item 1.         Legal  Proceedings  Item  1A.      Risk  Factors 

PART II. 

Item 2.         Unregistered Sales  of  Equity  Securities  and  Use  of  Proceeds 
Item  3.        Defaults  Upon  Senior  Securities 

Item 4.         Mine  Safety  Disclosures 

Item  5.        Other Information 

Item 6.         Exhibits 

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FORWARD-LOOKING INFORMATION 

This Quarterly  Report  on  Form  10-Q  of  NuZee,  Inc. contains  “forward-looking  statements”  that  may  state  our  management’s  plans,  future  events,  objectives,  current  expectations,  estimates, forecasts,  assumptions  or  projections  about  the  company  and  its  business.    Any  statement  in  this  report  that  is  not  a  statement  of  historical  fact  is  a  forward-looking  statement,  and in  some  cases,  words  such  as  “believes,”  “estimates,”  “projects,”  “expects,”  “intends,”  “may,”  “anticipates,”  “plans,”  “seeks,”  and  similar  expressions  identify  forward-looking  statements.    Forward-looking  statements  involve  risks  and  uncertainties  that  could  cause  actual  outcomes  and  results  to  differ  materially  from the  anticipated  outcomes  or  results.    These  statements  are  not  guarantees  of  future  performance,  and  undue  reliance  should  not  be  placed  on  these  statements.    It  is  important  to  note  that  our  actual  results  could      differ  materially  from  what is  expressed  in  our  forward-looking  statements  due  to  the  risk  factors  described  in  the  section  of  our  Form  10-K  filed  on  February 12, 2015  entitled  “Risk  Factors.” 

We undertake  no  obligation  to  update  publicly  any  forward-looking  statements,  whether  as  a  result  of  new  information,  future  events  or  otherwise. 

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PART I. 

Item 1.    Financial  Statements. 

The accompanying notes are an integral part of these unaudited financial statements.

F-1

The accompanying notes are an integral part of these unaudited financial statements.

F-2

The accompanying notes are an integral part of these unaudited financial statements.

F-3

Nuzee, Inc. 

NOTES TO  FINANCIAL  STATEMENTS 

(Unaudited)  

December 31,  2014 

1.      BASIS  OF  PRESENTATION  AND  SUMMARY OF  SIGNIFICANT  ACCOUNTING  POLICIES 

The accompanying  unaudited  interim  financial  statements  of  Nuzee,  Inc.  have  been  prepared  in  accordance  with  accounting  principles  generally  accepted  in  the  United  States  of  America  and  rules  of  the  Securities  and  Exchange  Commission,  and  should  be  read  in  conjunction  with  the  audited  financial  statements  and  notes  thereto  contained  in  the  Company’s  annual  report  on  Form  10-K  for  the  initial  period  ended  September  30,  2014  as  filed  with  the  SEC.  In  the  opinion  of  management,  all  adjustments,  consisting  of  normal  recurring  adjustments,  necessary  for  a  fair  presentation  of  financial  position  and  the  results  of  operations  for  the  interim  periods  presented  have  been  reflected  herein.  The  results  of  operations  for  interim  periods  are  not  necessarily  indicative  of  the  results  to  be  expected  for  the  full  year.  Notes  to  the  consolidated  financial  statements  which  would  substantially  duplicate  the  disclosure  contained  in  the  audited  financial  statements  as  reported  in  the  annual  report  on  Form  10-K  have  been  omitted. 

Going Concern 

The accompanying  financial  statements  have  been  prepared  in  accordance  with  accounting  principles  generally  accepted  in  the  United  States  of  America,  which  contemplates  continuation  of  the  Company  as  a going  concern.  The  Company has  had  recurring  losses,  large  accumulated deficits,  is  dependent  on  the  shareholder  to  provide  additional  funding  for  operating  expenses  and  has  no  recurring  revenues.  These  items  raise  substantial  doubt  about  the  Company’s  ability  to  continue  as  a  going  concern. 

2.          RELATED  PARTY  TRANSACTIONS 

During November 2014, the Company paid $9,000 for consultation charge of Lotus Cup to an entity, From East Holdings Co., Ltd., controlled by the Company’s major shareholder

3.      INTELLECTUAL PROPERTY

The Company has been granted licenses to use the trademarks CEREBOOST and SVETOL in Company materials and on product packaging. Pursuant to the Trademark License Agreements dated October 11, 2013, the agreement may be terminated by either party, without cause, upon 30 days written notice. Additionally, if the Company fails to purchase the annual minimum amount (500 kg) of product from the licensor for any 12 month period, the licensor may terminate the Company’s license upon 15 days written notice.

4.         COMMON  STOCK 

   
           During November 2014, the Company resold 130,000 shares of treasury stock at $0.30 per share, for an aggregate purchase price of $39,000.

          
           During December 2014, the Company resold 450,000 shares of treasury stock at $0.30 per share, for an aggregate purchase price of $135,000.

           During December 2014, the Company sold 20,000 shares of common stock at $0.66 per share, for an aggregate purchase price of $13,200.

5.    STOCK  OPTIONS 

During October  2013  the  Company  granted  3,471,665  options  to  employee.  The  right  to  exercise  these  options  shall  vest  and  become  25%  exercisable  on  the  first  anniversary  of  when  granted,  with  the  exception  that  100%  of  options  issued  to  one  employee  vested  immediately.  The  remaining  options  shall  vest  and  become  exercisable  ratably  over  the  next  36  months,  with  the  exception  that  options  issued  to  2  employees  shall  vest  and  become  exercisable  over  18  months  and  option  issued  to  one  employee  shall vest  and  become  exercisable  as  of  the  effective  date  of  the  Option  Agreement.  The  exercise  price  is  $0.48  per  share  and  will  expire  ten  years  from  the  grant  date,  unless  terminated  earlier  as  provided  by  the  Option  Agreements. 

The fair  value  of  each  option  award  was  estimated  on  the  date  of  grant  using  the  Black-Scholes  option  valuation  model  using  the  assumptions  noted  as  follows: expected  volatility  was  based  on  historical  trading  in  the  company's  stock.  The  expected  term  of  options  granted  was  determined  using  the  simplified  method  under  SAB  107  and  represents  one-half  the  exercise  period.  The  risk-free  rate  is  calculated  using  the  U.S.  Treasury  yield  curve,  and  is  based on  the  expected  term  of  the  option.  The  Company  has  estimated  there  will  be  no  forfeitures. 

The Black-Scholes  option  pricing  model  was  used  with  the  following  weighted  average  assumptions  for  options  granted  during  the  three  months  ended December 31,  2014: 

Risk-free interest  rate  1%  -  2%  Expected  option  life  5-6 years Expected  volatility  300%   

Expected dividend  yield  0.0% 
      

During the three months ended December 31, 2014, 2,978,124 options are exercisable and the Company recognized $17,992 of stock options expenses. Unamortized option expense as of December 31, 2014 for all options outstanding amounted to approximately $23,343.

F-4

6.    STOCK WARRANTS
      

During April, 2014, the Company granted 100,000 warrants to advisors.  The right to exercise these warrants shall vest in equal eight quarterly installments over the twenty-four (24) months following the date their vesting begins, subject to their continued engagement as a service provider though each such date. The  exercise  price  equal to the current fair market value per  share on the date of grant and  will  expire  ten  years  from  the  grant  date,  unless  terminated  earlier  as  provided  by  the  Warrant Agreements.   

   
The Black-Scholes  warrant  pricing  model  was  used  with  the  following  weighted  average  assumptions  for  options  granted  during  the  three  months  ended  December 31,  2014: 

Risk-free interest  rate  2.53%  Expected  life  10 years  

Expected volatility  300%   

Expected dividend  yield  0.0%   
     

During the three months ended December 31, 2014, 37,500 warrants are exercisable and the Company recognized $9,134 of  warrant expenses.

7.    SUBSEQUENT  EVENTS  

           During January 2015, the Company resold 140,000 shares of treasury stock at $0.30 per share, for an aggregate purchase price of $42,000.

             
          During January 2015, the Company cancelled 1,160,000 shares of common stock.

F-5

Item 2.    Management’s  Discussion  and  Analysis  of  Financial  Condition  and  Results  of  Operations. 

The following  plan  of  operation  provides  information  which  management  believes  is  relevant  to  an assessment  and  understanding  of  our  results  of  operations  and  financial  condition.   The  discussion  should  be  read along  with  our  financial  statements  and  notes  thereto.    This  section  includes  a  number  of  forward-looking  statements  that  reflect  our  current  views  with  respect  to  future  events  and  financial  performance.    Forward-looking  statements  are  often  identified  by  words  like  believe,  expect,  estimate, anticipate,  intend,  project  and  similar  expressions,  or  words  which,  by  their  nature,  refer  to  future  events.    You  should  not  place  undue  certainty  on  these  forward-  looking  statements.    These  forward-looking  statements  are  subject  to  certain  risk  s and  uncertainties  that  could  cause  actual  results  to  differ  materially  from  our  predictions. 

Plan of  Operations 

Short Term  Goals  (9  Months)   

            Over the next 9 months, the Company’s growth plans include continuing efforts to:

·         Build a targeted distribution network for our Coffee Blenders functional beverages by signing the retailers that serve the K-cup and Coffee replenishment channels;

·         Increase awareness for Coffee Blenders through communications and sampling programs;

·         Establish the Nuzee brands top 3 in their product categories consistent with our mission of providing natural products that work.

We have retained and plan to expend our sales and marketing team who can immediately contribute to our network of US and international channels as such seeding our product becomes a near term priority.  We have already started developing working relationships with key online and national distributors who serve the coffee and single-serve pod consumers.  We plan to accelerate our traction by using manufacturer representatives with food and beverage experience. 

 In order to build distribution the Company is first determining the total distribution launch cost among the potential channels as each has their own upfront and recurring cost structure.  Under investigation are the following company directed channels:

·         direct – coffeeblenders.com shopping via search and digital marketing

·         e-commerce affiliates (such as Amazon)

·         select health and wellness retailers

·         key mass/grocery retailers

·         Club/Other 

Each of the above is compared using a host of costing parameters not limited to the following: product slotting fees, overall margin requirements, market development fees, return allowances, broadcast advertising and promotional marketing plans, in-store and channel detailing, product sampling and customer demoing as well as transportation and logistics cost, cross dock fees, shelf-life expiration swaps, and initial and recurring inventory loading levels. 

In conjunction with the above channel assessment, the Company is also exploring custom and private labeling whereby the company licenses the product formulation, trademarks, and other assets in two ways:

1.       Multi-Level Marketing (MLM) Firms – for example manufacturer on behalf of “Amway” for product extensions of their Great Value and Equate private brands. 

2.       Product Brands – for example license to “Maxwell House” the Coffee Blender product as a new product line extension to expand their single-serve business.

The Company  plans  going  forward  include  the  following  milestones: 

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If we  are  unable  to  receive  funding  our  plans  will  be  dramatically  and  negatively  impacted  such  that  we  will  prioritize  go  to  market  strategies  based  on  reduced  operations  and  available  capital. 

Long Term  Goals  (Five  Years) 

The Company  believes  that  there  will be  significant  expansion  opportunities  in  existing  markets  through  new  products  as  well  as  in  new  regions  outside  of  the  United  States  in  a  combination  of  market  development  and  product  licensing. 

The Company  believes  that  our  limited  resources  may  pose  a  challenge  to  our  expansion  goals  and  therefore  anticipates  that  it  may  require  additional  capital  in future  years  to  fund  expansion.  There  can be  no  assurance that  our  expansion  strategy  will  be  accretive  to  our  earnings  within  a  reasonable  period  of  time.  However,  the  Company  believes  that  it  can improve  its  operational  efficiencies  and  reduce  the  need  for  new  capital  by  carefully  managing  the  business  based  on  the  following  economic  fundamentals  within  accretive  margin  and  cost  contribution  modeling. 

Results of  Operations 

From inception on November 9, 2011 through December 31, 2014, we have accumulated losses of 4,821,047. This loss was attributed to $4,540, 688 of operating expenses.

We are presently in the development phase of our new product platform for functional beverages and we can provide no assurance that we will be able to attain profitability.

During the three months ending December 31, 2014, we earned revenues of $41,016 from sales of our products and incurred operating expenses in the amount of $297,980. These operating expenses included the research and the preparation of our business plan in addition to general and administrative expenses. We anticipate our operating expenses will increase as we further undertake our plan of operations. The increase will be attributed to costs associated with production, storage and delivery of our products as well as research and development of new products.

We expect sales in 2015 from our new products through a combination of direct to consumer through our website portal, product awareness as well as through affiliate online stores and retailers.

Liquidity and  Capital  Resources 

As of September 30,  2014  we had  a cash balance of $238,160 and $139,203 at December 31, 2014.  Total assets decreased by 23% from $396,713 at September 2014 to $304,426 at December 31, 2014.

As of December 31, 2014 we had current liabilities of $47,233 and $51,564 at September 30, 2014. Accounts Payable decreased by approximately 12 % to $38,381 as of December 31, 2014 from $43,384 at September 30, 2014. Other Current Liabilities increased by approximately 8%  to $8,852 as of December 31, 2014 from $8,180 at September 30, 2014 mainly due to legal fees accrual and deferred product costs.

Our current ratio decreased from 705% in September 30, 2014 to 577% as of December 31, 2014.

Our auditor has indicated that there is substantial doubt about our ability to continue as a going concern as a result of our lack of significant revenues, and if we are unable to generate significant revenue or secure financing, we may be required to cease or curtail our operations.  Our financial statements do not include adjustments that might result from the outcome of this uncertainty.

Our current  cash  balance  as  of  December 31,  2014  is  not  sufficient  to  fund  our  operations  for  the  next  twelve  months.    Therefore,  the  Company  intends  to  engage  in  additional  financing  through  the  sale  of  equity securities. 

Item 3.    Quantitative  and  Qualitative  Disclosures  About  Market  Risk. 

We are a smaller reporting company as defined by Rule 12b-2 of the Securities Exchange Act of 1934 and are not required to provide the information under this item.

Item 4.    Controls  and  Procedures 

As of  the  end  of  the  period  covered  by  this  Report, the  Company’s  President, and  principal  financial  officer  (the  “Certifying  Officer”),  evaluated the  effectiveness  of  the  Company’s  “disclosure  controls  and  procedures,”  as  defined  in  Rule  13a-15(e)  under  the  Securities  Exchange  Act  of  1934.    Based  on  that  evaluation,  the  officer  concluded  that,  as  of  the  date  of  the  evaluation,  the  Company’s  disclosure  controls  and  procedures  were  not  effective  to  provide  reasonable  assurance  that  the  information  required  to  be  disclosed  in  the  Company’s  periodic  filings  under  the  Securities  Exchange  Act  of  1934  is  accumulated  and  communicated  to  management  to  allow  timely  decisions  regarding  required  disclosure. 

The Certifying  Officer  has  also  indicated  that  there  were  no  changes  in  internal  controls  over  financial  reporting  during  the  Company’s  last  fiscal  quarter,  and  no  significant  changes  in  our  internal  controls  or  other  factors  that  could  significantly  affect such  controls  subsequent  to  the  date  of  their  evaluation  and  there  were  no  corrective  actions  with  regard  to  significant  deficiencies  and  material  weaknesses. 

Our management,  including  the  Certifying  Officer,  does  not  expect  that  our  disclosure  controls  or  our  internal  controls  will  prevent  all  errors  and  fraud.  A  control  system, no  matter  how  well  conceived  and  operated, can provide  only  reasonable, not  absolute,  assurance  that  the  objectives  of  the  control  system  are  met.    In addition,  the  design  of  a  control  system must  reflect  the  fact  that  there  are  resource  constraints, and  the  benefits  of  controls  must  be  Considered relative  to  their  costs.    Because  of  the  inherent  limitations  in  all  control  systems, no  evaluation  of  controls  can provide  absolute  assurance  that  all  control  issues  and  instances  of  fraud, if  any, within  a  company  have  been  detected.    These  inherent  limitations  include  the  realities  that  judgments  in  decision-making  can be  faulty,  and  that  breakdowns  can  occur  because  of  simple  error  or  mistake.    Additionally,  controls  can be  circumvented  by  the  individual  acts  of  some  persons,  by  collusion  of  two  or  more  people  or  by  management  override  of  the  control.    The  design  of  any  systems  of  controls     also  is  based  in  part  upon  certain  assumptions  about  the  likelihood  of  future  events,  and  there  can be  no  assurance  that  any  design  will  succeed in  achieving  its  stated  goals  under  all  potential  future  conditions.    Because  of  these  inherent  limitations  in  a  cost-effective  control  system, misstatements  Due to  error  or  fraud  may  occur  and  not  be  detected. 

Item 1.    Legal  Proceedings  None. 

Item 1A.    Risk  Factors 

PART II. 

There have  been no  changes  to  our  risk  factors  from  those  disclosed  in  our  Form  10-K  filed  on  February 12,  2015. 

Item 2.    Unregistered  Sales  of  Equity  Securities  and  Use  of  Proceeds 

   
There were  no  unregistered  Sales  of  Equity  Securities  during  the  quarter  ending  December 31,  2014. 

Item 3.    Defaults  Upon  Senior  Securities  
None. 

Item 4.    Mine  Safety  Disclosures 
Not applicable.

Item 5.    Other  Information 

     None.

Item 6.   Exhibits 

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SIGNATURES

Pursuant to  the  requirements  of  the  Securities  Exchange  Act  of  1934,  this  report  has  been  signed  below  by  the  following  persons  on  behalf  of  the  registrant  and  in  the  capacities  and  on  the  dates  indicated. 

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