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UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

Washington, D.C. 20549

 

FORM 10-K

 

x

ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

 

For the Fiscal Year ended August 31, 2014

 

Commission File Number: 333-153502

 

STREAMTRACK , INC.

(Exact name of registrant as specified in its charter)

 

Wyoming

 

26-2589503

(State or other jurisdiction
of incorporation or organization)

 

(I.R.S. Employer
Identification No.)

     

347 Chapala Street

Santa Barbara, California

 

93101

(Address of principal executive offices)

 

(Zip Code)

 

(805) 308-9151

(Registrant’s telephone number, including area code)

 

Title of each class

 

Name of each exchange on which registered

Common stock, $0.001 par value

 

OTC

 

Indicate by check mark if the registrant is a well-known seasoned issuer, as defined in Rule 405 of the Securities Act. Yes ¨ No x

 

Indicate by check mark if the registrant is not required to file reports pursuant to Section 13 or Section 15(d) of the Act. Yes ¨ No x

 

Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days. Yes x No ¨

 

Indicate by check mark whether the registrant has submitted electronically and posted on its corporate Website, if any, every Interactive Data File required to be submitted and posted pursuant to Rule 405 of Regulation S-T (Section 232.405 of this chapter) during the preceding 12 months (or for such shorter period that the registrant was required to submit and post such files). Yes x No ¨

 

Indicate by check mark if disclosure of delinquent filers pursuant to Item 405 of Regulation S-K (Section 229.405 of this chapter) is not contained herein, and will not be contained, to the best of registrant’s knowledge, in definitive proxy or information statements incorporated by reference in Part III of this Form 10-K or any amendment to this Form 10-K. x

 

Indicate by a check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, or a smaller reporting company. See definition of “large accelerated filer,” “accelerated filer” and “smaller reporting company” in Rule 12b-2 of the Exchange Act. (Check one):

 

Large accelerated filer

¨

Accelerated filer

¨

Non-accelerated filer

¨

Smaller reporting company

x

 

Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act). Yes ¨ No x

 

On December 15, 2014 the registrant had 591,532,233 shares of common stock outstanding.

 

 

 

 

STREAMTRACK, INC.

FORM 10-K

TABLE OF CONTENTS

 

PART I

           

Item 1

 

Business

   

4

 
               

Item 1A

 

Risk Factors

   

12

 
               

Item 1B

 

Unresolved Staff Comments

   

12

 
               

Item 2

 

Properties

   

13

 
               

Item 3

 

Legal Proceedings

   

13

 
               

Item 4

 

Mine Safety Disclosures

   

13

 
   

PART II

               

Item 5

 

Market for Registrant’s Common Equity, Related Stockholder Matters and Issuer Purchases of Equity Securities

   

14

 
               

Item 6

 

Selected Financial Data

   

15

 
               

Item 7

 

Management’s Discussion and Analysis of Financial Condition and Results of Operations

   

15

 
               

Item 7A

 

Quantitative and Qualitative Disclosures About Market Risk

   

27

 
               

Item 8

 

Financial Statements and Supplementary Data

   

28

 
               

Item 9

 

Changes in and Disagreements with Accountants on Accounting and Financial Disclosure

   

65

 
               

Item 9A

 

Controls and Procedures

   

65

 
               

Item 9B

 

Other Information

   

66

 
   

PART III

               

Item 10

 

Directors, Executive Officers and Corporate Governance

   

67

 
               

Item 11

 

Executive Compensation

   

70

 
               

Item 12

 

Security Ownership of Certain Beneficial Owners and Management and Related Stockholder Matters

   

72

 
               

Item 13

 

Certain Relationships and Related Transactions, and Director Independence

   

73

 
               

Item 14

 

Principal Accountant Fees and Services

   

74

 
   

PART IV

               

Item 15

 

Exhibits, Financial Statement Schedules

   

75

 
         

Signatures

   

76

 

 

 
2

 

SPECIAL NOTE REGARDING FORWARD-LOOKING STATEMENTS AND INDUSTRY DATA

 

This Annual Report on Form 10-K contains “forward-looking statements” that involve substantial risks and uncertainties. The statements contained in this Annual Report on Form 10-K that are not purely historical are forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended (the “Securities Act”), and Section 21E of the Securities Exchange Act of 1934, as amended (the “Exchange Act”), including, but not limited to, statements regarding our expectations, beliefs, intentions, strategies, future operations, future financial position, future revenue, projected expenses and plans and objectives of management. In some cases, you can identify forward-looking statements by terms such as “anticipate,” “believe,” “estimate,” “expect,” “intend,” “may,” “might,” “plan,” “project,” “will,” “would,” “should,” “could,” “can,” “predict,” “potential,” “continue,” “objective,” or the negative of these terms, and similar expressions intended to identify forward-looking statements. However, not all forward-looking statements contain these identifying words. These forward-looking statements reflect our current views about future events and involve known risks, uncertainties and other factors that may cause our actual results, levels of activity, performance or achievement to be materially different from those expressed or implied by the forward-looking statements. Factors that could cause or contribute to such differences include, but are not limited to, those identified below, and those discussed in the section titled “Risk Factors” included in this Annual Report on Form 10-K. Furthermore, such forward-looking statements speak only as of the date of this report. Except as required by law, we undertake no obligation to update any forward-looking statements to reflect events or circumstances after the date of such statements. We qualify all of our forward-looking statements by these cautionary statements. In addition, the industry in which we operate is subject to a high degree of uncertainty and risk due to a variety of factors including those described in the section entitled “Risk Factors.” These and other factors could cause our results to differ materially from those expressed in this Annual Report on Form 10-K.

 

Some of the industry and market data contained in this Annual Report on Form 10-K are based on independent industry publications and publicly available information. This information involves a number of assumptions and limitations. Although we believe that each source is reliable as of its respective date, we have not independently verified the accuracy or completeness of this information.

 

As used herein, “StreamTrack,” the “Company,” “we,” “our,” and similar terms refer StreamTrack, Inc., unless the context indicates otherwise.

 

 
3

 

PART I.

 

ITEM 1. BUSINESS

 

The Company

 

Our primary business is providing streaming solutions to internet and mobile broadcasters and content providers and earning revenue from advertisers. As of the end of our fiscal year ending August 31, 2014 we had total assets of $1,084,497, total liabilities of $4,513,271 and total stockholders’ deficit of $3,428,774. Revenues for the fiscal year were $1,729,958 and we had a net loss of $1,161,062. Please see the “Financial Statements” for more complete details.

 

Business Overview

 

StreamTrack, Inc. (the “Company”) is a digital media and technology services company. The Company provides audio and video streaming and advertising services through its RadioLoyaltyTM Platform (the “Platform”) to over 5,500 internet and terrestrial radio stations and other broadcast content providers. The Platform consists of a web-based and mobile player that manages streaming audio and video content, social media engagement, display and video ad serving within the web player and is also capable of replacing audio ads with video ads within the web player in a live or on-demand environment. The Company offers the Platform directly to its broadcasters and integrates or white labels its technologies with web-based internet radio guides and other web-based content providers. The Company is also continuing development of WatchThis™, a patent-pending technology to provide web, mobile and IP television streaming services that are e-commerce enabled within streamed content. Also under development, Robot Fruit is intended to be a powerful marketing tool that combines a mobile app creation platform, customer loyalty program, and content management system into an instant and measurable marketing engine for businesses. The Company is also continuing development of StreamTrak which being designed to enable fans, artists, bands, music publishers and record labels to distribute, discover, create and share content.

 

As of August 2014, we had 147,600 registered users, which we define as the total number of accounts that have been created for our loyalty service at period end, and we were adding around 1,900 new registered users every month on average over the last 12 months. For the fiscal year ended August 31, 2014 we streamed over 13 million hours of content and had over 38 million launches of our UniversalPlayerTM. For the fiscal year ended August 31, 2013 we streamed over 11 million hours of content and had over 22 million launches of our UniversalPlayerTM. We experienced growth in our U.S. based listening from 2013 to 2014. For the fiscal year ended August 31, 2014 we streamed over 9.6 million hours of content to U.S. based listeners and over 27 million launches of our UniversalPlayerTM. For the fiscal year ended August 31, 2013 we streamed under 9.1 million hours of content to U.S. based listeners and under 16 million launches of our UniversalPlayerTM.

 

Our clients include broadcasters, station rep groups, content owners, artists, bands, musicians, music promoters, direct marketers, brand advertisers and the advertising agencies that service these groups. We offer a suite of products and services that enable broadcasters, content owners and marketers to engage with their current and potential customers online and through internet and mobile devices to increase brand awareness and generate leads and sales. We also offer technology infrastructure tools and services that enable broadcasters and marketers to implement and manage their online advertising across multiple channels including display, email, video, social, and affiliate marketing. The range of products and services that we provide enables our clients to address all aspects of the digital marketing process, including strategic planning, campaign optimization, media sourcing, and comprehensive reporting and analytics.

 

We generate the audiences for our advertisers' campaigns through a unique combination of: broadcast streaming media players, station guides, mobile applications, our network of third-party websites, ad exchanges, ad network optimization providers, search engines, and websites that we own and operate in several key verticals. Our sophisticated data management platform harnesses the large amount of anonymous data that is generated by our businesses. We utilize this data, along with our technology platforms and marketing expertise, to deliver measurable performance for our clients.

 

We are headquartered in Santa Barbara, California, with broadcast and content delivery network facilities in Santa Barbara, California and Los Angeles, California, respectively.

 

 
4

 

History

 

The Company was incorporated in Wyoming on May 6, 2008. Prior to change of control of May 16, 2012, the Company developed businesses, assets and opportunities in the motion picture production and distribution industry and allied industries, which the Company believed would have significant growth potential as new digital delivery and distribution platforms evolve. The Company marketed its motion picture products and distribution businesses under several names (”brands”) including Lux Digital Pictures, Midnight Movies, New Broadway Cinema and Short Screams. The Company expected to compete in today’s entertainment industry by controlling costs of production and distribution by outsourcing most functions to third parties and using, primarily, online marketing tools to promote its products and further its digital strategies. The Company also believed it had developed unique production strategies for the production of a unique brand of commercial documentary feature films. The businesses operated by the Company did not generate substantial profits. In late 2011, the Company began looking at business alternatives such as mergers, acquisitions or reverse acquisitions.

 

RadioLoyalty, Inc. (“RL”) is a California corporation. Michael Hill was a founder and has been a controlling shareholder in RL since its inception, on November 30, 2011. On December 1, 2011, Michael Hill and Aaron Gravitz (the “Executives”), together with RL, executed an asset purchase agreement with their former employer, Lenco Mobile, Inc. (“Lenco”), to acquire certain assets and assume certain liabilities from Lenco. The primary asset acquired from Lenco was the RadioLoyaltyTM Platform (the “Platform”). The Platform consisted of a web player that manages audio and video content streaming, manages ad serving within the web player and is capable of replacing audio ads with video ads within a live or on demand environment. The consideration given to Lenco consisted only of a 3.5% royalty on revenues earned through the Platform for the period from November 1, 2011 through November 1, 2014 (the “Royalty”). Payments to Lenco for the Royalty could not exceed $2,500,000. On March 22, 2012, RL issued 125,000 shares of common stock, valued at $62,250, to an entity controlled by Michael Hill and an unrelated individual in exchange for the WatchThisTM assets. On July 1, 2012, the Company acquired a customer list from Rightmail, LLC. This customer list was inclusive of publishers and advertisers the Company planned to conduct business with on an ongoing basis.

 

On May 16, 2012, the Company’s former majority shareholders executed a stock purchase agreement (the “SPA”) with Michael Hill. The SPA provided for the issuance of 100 shares of Series A Preferred Stock (the “Preferred Shares”) to the former majority shareholders of the Company. The Preferred Shares are convertible into 10% of the Company’s common stock at any time subsequent to the execution date of the SPA. The SPA also caused the transfer of the majority shareholders’ common stock in the Company to Michael Hill in exchange for all of the Company’s assets and the majority of its liabilities as of that date. The SPA also provided for a contribution of assets by Michael Hill, namely the WatchThisTM software. Mr. Hill also became obligated to cause the Company to acquire RL by October 1, 2012. As a result of the SPA, the former majority shareholders of the Company received a dividend in the form of the majority of the Company’s net assets and the newly issued Preferred Shares valued at $1,399,416. The net assets totaled $570,479. The Preferred Shares issued to the former majority shareholders were valued at $828,937 based on a discounted cashflow calculation of the WatchThisTM assets and RL business operations. The Company received the Watch This TM software valued at $83,020. The Company’s securities attorney also received Preferred Shares in exchange for services to be provided in connection with the SPA and the proposed acquisition of RL. Those services were valued at $92,104.

 

On August 31, 2012, the Company executed an asset purchase agreement (the “APA”) to complete the acquisition of certain assets and liabilities of RL and has since entered into an amendment to the APA in order to (i) issue Michael Hill an additional 180,000,000 shares of the Company’s common stock as necessary in order to ensure Michael Hill retains control of the Company through the date of a reverse stock split previously authorized by the Company’s Board of Directors and (ii) to provide a methodology to determine the number of shares of the Company’s stock that would be issued to the shareholders of RL such that the Company’s valuation on the date of the issuance of shares was $14,500,000 (iii) to provide the Company with the right, which has not yet been exercised, to purchase all of the outstanding common stock of RL for $1. Upon the execution of the APA, a plan to complete a reverse stock split was authorized by the Company’s Board of Directors. Upon exercise of the Company’s right to purchase all of the outstanding common stock of RL, all of the outstanding shares of the Company’s Series A Preferred Stock will convert into shares of the Company’s common stock pursuant to the terms of the Series A Preferred Stock (approximately 10% of the Company’s outstanding common stock). The remaining approximately 90% of the Company’s outstanding common stock, on a post-reverse stock split basis, will be held by the former shareholders of RL, of which Michael Hill, the Company’s Chief Executive Officer, is a significant shareholder.

 

 
5

 

Industry Overview

 

The radio broadcast and internet streaming industry is changing rapidly. With this change, we believe there is growing opportunity across the industry for a provider of free quality programming, with a unique, proven advertising monetization model and sales network. While many content providers and technologies are focused on building audience, we believe that the opportunity to provide greater variety and more diverse programming to listeners, while being supported by uniquely generated advertising revenue will prove successful. We believe the advertising revenues generated using our video in-stream technology are unique and no other technology provider currently has a comparable product. We have filed a patent with the United States Patent and Trademark Office. The patent application was filed on July 26, 2012, under application number 13559503. We believe that our unique technology, coupled with a diverse programming portfolio, sales networks with a vast market coverage, and powerful targeting capabilities make our products and services unique and highly scalable. We believe we are among the leaders in identifying and utilizing industry-leading technologies. Our initial distribution platform, RadioLoyalty™, promotes efficiency for radio stations and streamlines daily operations resulting in a cost reduction for our customers. Our business is driven in part by our heightened focus on customer service, which has allowed us to develop and maintain long-standing relationships with radio stations, advertisers, programming partners and independent content providers. Our commitment to serving our customers and providing a high level of accountability is the core of our business model, and will continue to be so as we look for opportunities to expand our programming offerings and the services we provide.

 

We believe there is a large and growing market opportunity for our RadioLoyalty™, Robot Fruit, StreamTrak and WatchThis™ solutions. This market opportunity reflects several important trends:

 

 

many consumers are now equipped with high-speed broadband connections;

 

 

the cost of creating and producing professional audio and video content has dropped dramatically;

 

 

audio and video content consumption has become a mainstream online and mobile activity for consumers;

 

 

smartphones and tablets are rapidly becoming mainstream tools for digital media consumption;

 

 

increasingly, next-generation content experiences are being driven through an adoption of new multi-faceted connected consumer electronics;

 

Our Services

 

Our platform and offering allows content providers to stream content to an unlimited listener base. We eliminate the bandwidth expense of streaming for our content providers and generate display, video and audio advertising revenues for both ourselves and our content providers.

 

We provide advertisers with a cost effective solution to reach their target audience at scale, from one source. Included in our audience is a consolidation of internet and mobile users accessing our small and medium sized broadcast providers’ content, who can take advantage of the advertising buys of our aggregate and targeted audience that spans the globe.

 

We provide listeners with free, unlimited access to over 5,500 stations with content including music, sports, talk radio, and more. Listeners can access our content providers across the world over the internet, popular mobile and tablet devices.

 

In the short term, we do not expect to generate any meaningful revenue directly from listeners, and will continue to focus our business model around advertising revenue.

 

 
6

 

 

Broadcasters/Radio Stations/Rep Groups/ Content Owners

 

We offer broadcasters and content providers a streaming media player and broadcasting platform at no out of pocket cost. We generate revenue primarily from advertising. Stations can preserve their cash as well as use it to fuel growth because we offer our programming and services on a barter basis. Stations provide us with advertising inventory in return for our bandwidth/services on a 1:4 display advertising impressions ratio. For example, we receive the first, fifth, ninth, etc. advertising impression as our barter fee and recognize 100% of the revenue from those ad impressions, with content providers being able to monetize the remaining impressions at their discretion. In most cases, we end up buying the remaining inventory from content providers. In almost every scenario, we are able to monetize the advertising inventory of our content providers at much higher ad rates then they are able to due to aggregation and our patent-pending in-stream video technology. This advertising solution is what enables us to offer a compelling solution to content owners and sets us apart from our competitors.

 

We offer groups that represent radio broadcasters (“Rep Groups”) a self-managed software-as-a-service (“SAAS”) platform to provide management services to their respective station owners. We offer content providers a full-service partnership, which is unique in the radio industry. When we work with a Rep Group they “represent” a content provider on a domestic and/or international level, our ad sales team reaches out to advertisers (both national and international), our content department provides audience metrics and relevant demographic information and our trafficking department provides back office support so content providers can focus on developing their content rather than focusing on the end user experience. Our sales team is managed by industry veterans.

 

Listener/User

 

We offer our service to listeners at no cost through our UniversalPlayerTM in online environments, and through our RadioLoyalty™ app in popular mobile and IP environments. We generate revenue primarily from advertising. Listeners earn RadioLoyalty™ points for listening and other designated user interactions. RadioLoyalty™ points can be redeemed in our store for merchandise but maintain a zero cash value at all times.

 

Listeners can also earn points by sharing their listening across social media using our share and refer a friend features. Our website and mobile apps are integrated with Facebook Connect allowing our listeners easy signup, login, and sharing functions with their Facebook friends.

 

Advertising /Advertising Agency/Advertising Network

 

We generate revenue primarily from advertising. We offer advertisers (and the advertising agencies that represent them) and sales networks with international market coverage and broad demographic targeting given our broad range of programming and services. With over 5,500 radio stations as our clients, we help ensure advertisers that their message will be heard and seen worldwide by listeners they are seeking.

 

We believe our advertising network offers advertisers a powerful lead generation and/or branding solution that effectively targets a global audience. Our network exclusively represents the media inventory of our owned properties including RadioLoyalty™ and WatchThis™ as well as other vertical based websites. We offer a comprehensive suite mixed of display, audio and video advertising products across our traditional computer, mobile and connected device platforms. Our advertising products allow international, national, regional and local advertisers to target and connect with our audience - based on attributes including geographic, demographic and content preferences, and we provide analytics for our advertisers detailing campaign metrics and performance.

 

 

Display Advertising. Our display products offer advertisers opportunities to gain exposure to our listeners through our desktop, internet and mobile service interfaces, which are divided between our UniversalPlayer™ containing our player and “now playing” information, and the information space surrounding our UniversalPlayer™. Our display ads include IAB industry standard banner ads of various sizes and placements depending on platform and listener interaction.

 

 

Audio Advertising. Our audio advertising products allow custom audio messages to be delivered between songs during short ad interludes. Audio ads are available across all of our delivery platforms. On supported platforms, the audio ads can be accompanied by display ads to further enhance advertisers’ messages.

 

 

Video Advertising. Our video advertising products allow delivery of rich branded messages to further engage listeners through video pre-roll, video mid-roll, in-banner user-initiated videos, and a unique and proprietary video in-stream advertisement. We currently utilize video advertising through our desktop interfaces, and anticipate expanding video advertising across our mobile service interfaces in 2014.

 

 
7

 

We offer multiple pricing models designed around maximizing our customers' return on investment (RIO). Our display, audio, and video for internet, IP connected devices and mobile advertising placements are offered on several pricing models including: cost-per-thousand-impression (CPM), whereby our customers pay based on the number of times the target audience is exposed to the advertisement; cost-per-view (CPV), whereby our customers pay based on the number of times a unique video asset is viewed by the consumer; cost-per-lead (CPL), whereby our customers pay when a consumer completes the pre-defined registration fields and submits the completed forms; cost-per-click (CPC), whereby payment is triggered only when an interested individual clicks on our customer's advertisement; and cost-per-action (CPA), whereby payment is triggered only when a specific, pre-defined action is performed by an online consumer.

 

Through our wholly-owned subsidiary StreamTrack Media, Inc. (“StreamTrack Media”), we offer lead generation services for advertisers and publishers through our advertising network. Advertisers use our lead generation services to generate leads on a CPM, CPV, CPL, CPC and CPA basis while publishers use our advertising network to find advertisers to distribute to their internet traffic. The publisher places the advertiser's display video ads, display ads or text links on their website, in email campaigns, registration paths, or in search listings, and receives a commission from the advertiser only when a visitor takes an agreed-upon action.

 

Technology/Platform/Websites

 

RadioLoyalty™

 

We believe that our RadioLoyalty™ platform is quickly becoming a leading way to listen to music, talk radio, and sports over the Internet, IP connected devices, tablets and on mobile devices. Listeners can listen to their favorite radio stations and songs while earning loyalty points redeemable for merchandise. With more than five thousand stations, we believe it is easy to find stations to love.

 

UniversalPlayer™

 

The UniversalPlayer™ Platform has standardized digital ad buying for more than five thousand internet radio stations. Its patent-pending technology for in-stream video ad insertion is unique and we believe it is changing the way the traditional internet radio model executes. As we continue to expand the use of our UniversalPlayer™ to a larger broadcaster base, we anticipate seeing significant increases in advertising rates and revenue with this addition.

 

WatchThis™

 

WatchThis™ consists of a web or television-based player that manages streaming audio and video content, social media engagement, display and video ad serving within the player and is also capable of tagging merchandise within the content and providing the viewer with the opportunity to select and purchase the merchandise. The technology operates in a live or on demand environment. This technology is designed to revolutionize the entertainment industry through a convergence of original network content and interactive product placement based on keyword triggers or digital frame tagging. Once a commercial launch of this technology is complete we anticipate WatchThisTM becoming an additional revenue stream for the Company. However, the WatchThisTM technology is currently in the development phase. The infrastructure design is in the planning phase. We currently have a working media player that is an executable file in a local environment. This environment is not the same environment that the commercial rollout will utilize. That environment will be an Internet or television environment. We anticipate that the commercial release of WatchThisTM will occur during our fiscal year ending August 31, 2015. However, this will require a significant capital investment for the technical infrastructure to support of the anticipated commercial launch. Management cannot be certain that the Company will be able to raise enough capital to complete the launch within this timeframe.

 

There has been a continuing trend of users consuming content over the internet and mobile devices. As devices and data costs continue to remain competitive we anticipate a large portion of our existing RadioLoyaltyTM customer base will begin to engage with our WatchThisTM content.

 

Traditional advertising mediums are continuing to experience declining advertising rates. We believe our unique advertising formats will be widely accepted by both the user and the brands. Our advertising methods deliver a highly targeted end user with a strong purchase intent. This is very attractive to advertisers. As a result, as our advertising formats become accepted and utilized broadly, we anticipate premium advertising rates.

 

 
8

 

Lead Generation Websites

 

We own approximately 50 websites and 125 URLs (Uniform Resource Locators or internet domains) that have been acquired and developed over many years. Several of these websites have a strong, established history with the top tier search engines. We generate traffic to our websites, link our sites with key partners, and take other steps designed to improve the ranking of our sites on major search engines and improve their appeal to consumers who view them. We also monitor and perform search engine optimization on our sites to increase the profile of our sites on major search engines such as Google, Yahoo and Bing.

 

Our internet advertising network operates under StreamTrack Media. We provide advertisers with products and services to reach consumers online in a highly-focused manner leading to better response rates on advertisements, higher quality leads and the ability to measure the success of each advertising campaign.

 

RadioLoyalty™, an owned and operated property, can provide advertisers a cost effective means to reach its worldwide targeted audience. Through advertising, brands and direct response advertisers can generate both brand awareness and generate leads.

 

Intellectual Property

 

We currently have two patent-pending applications with the United States Patent and Trademark Office (“USPTO”). The patent-pending for our RadioLoyalty™ live broadcast video in-stream ad insertion technology which was filed in August of 2012. The patent-pending for our WatchThis™ keyword triggered in-content merchandising was filed in 2008. We have a received a non-final Office Action in the above referenced WatchThis™ application. The examiner rejected claims based on US2006/0089843 by Flather in view of US2008/0307454 by Ahanger et al and US2002/0161794 by Dutta et al. We believe that the examiner may have over-generalized the Flather publication when using it in combination with Dutta and Ahanger. Accordingly on August 5, 2014, we responded with amendments and arguments to address the examiner’s concerns. 

 

Our success may be greatly impacted by our ability to have these patents approved by the USPTO. We not only rely on our patent-pending applications to protect our intellectual property. We also rely on our trade secrets, copyrights, trademarks, technology protocols, and contractual restrictions. Our employees, business partners and consultants enter into confidentiality and proprietary rights agreements. We control access and distribution of our confidential and proprietary information.

 

In July of 2013 we filed on behalf of our RadioLoyalty patent application, a single application under the Patent Cooperation Treaty (PCT). Once this application has been examined we may file direct foreign applications where applicable and defensible.

 

Distribution

 

The RadioLoyalty™ platform primarily generates listeners from its content provider’s websites. It also generates listeners through its station guide on radioloyalty.com as well as syndication of its station guide to third party websites. Through a “listen live” or similar button on content provider’s websites and guides, listeners launch the UniversalPlayerTM. In addition to streaming to traditional online computers, we have developed and deployed popular mobile apps for Android phones, and IOS devices including iphones and ipads. We plan to make the RadioLoyalty™ service available on additional devices through partnerships with electronic manufacturers and OEM providers.

 

Revenue Model

 

We derive most of our revenues from the sale of advertising. Advertisers buy inventory and lead generation services from us on a CPM, CPL, CPV, CPC and CPA basis. We deploy pre-roll video advertisements to listeners prior to reaching their desired content, and then deploy in-stream video advertisements during our content provider’s scheduled commercial breaks using our patent-pending technology. We further monetize content with display advertising consisting of IAB compliant 300x250 and 728x90 (among other) ad units within the UniversalPlayer™, monetization outside of the player and through our member’s area. Additional revenue is generated from lead generation services which connects advertisers with their target audience through various media channels.

 

There are a number of factors that influence our revenue, that include but are not limited to: (1) our financial funding requirements and ability to operate; (2) the growth and maintenance of our content providers and listeners; (3) the economic conditions of the United States and Worldwide economies; (4) competition from other streaming providers; and (5) advertiser demand for inventory.

 

 
9

 

Sales and Marketing

 

We market our products and services primarily through word of mouth and online advertising. We also market them through our internal websites.

 

We have a sales team dedicated to recruit advertisers and advertising networks to purchase advertising and leads from us. We also have a team focused on publisher and station guide distribution through our advertising network.

 

Our content provider onboarding team assists with the recruitment, setup, implementation and optimization of content providers.

 

Our listener marketing team is in charge of portraying our brand messaging through our players and improving the experience to drive listener hours. Through refer a friend and the social media sharing features in the UniversalPlayer™ viral listeners are generated for us and our content providers providing a tool for growth.

 

Competition

 

Competition for Listeners

 

A number of factors affect how we compete for listening time. These include the demand and accessibility of the content, the quality of the listening experience, advertising perception, brand awareness, and the advertising dollars spent on marketing campaigns. We offer our service at no cost providing unlimited listening to listeners. We also award loyalty points and provide viral incentives to our listeners, which we believe helps grow our listenership. Many of our current and potential future competitors enjoy substantial competitive advantages including greater brand recognition, longer operating histories, larger marketing budgets, as well as greater technical, personal, financial and other resources. We compete for listeners with other content providers, including satellite radio providers such as Sirius XM, terrestrial and online radio providers such as Clear Channel, Slacker, and iHeart, and services such as Pandora that provide personalized content.

 

While we believe that our service and business model will result in us gaining a larger market share, competition for listeners could result in listeners moving or not coming onto our platform in favor of a competing service. Our ability to operate and grow is dependent on generating additional listeners.

 

Competition for Content Providers

 

We face competition from providers of other streaming platforms that offer services and tools to content providers. The content delivery marketplace continues to evolve rapidly providing listeners with a growing number of alternatives and new content delivery platforms.

 

Our primary competitors include Clear Channel, Cumulus Media, Soundcloud, Spotify, Tunein, Triton Media and Pandora. Unlike our primary competitors, we do not own radio stations and are a technology platform that is not affiliated with or controlled by a major media company or broadcaster. We believe this operating model gives us distinct advantages, including not limited to being liable for the content royalties that these competitors are. We market our platform to content providers that we believe will have desirable listening audiences. Our technology provides these content providers with a way to eliminate broadband streaming expenses and earn increased revenue, while holding the content provider responsible for content royalties.

 

We believe that the quality, diversity and breadth of our programming and services, coupled with our advertising sales forces and unique monetization model supported by patent-pending technology, enable us to compete effectively with other forms of media and content delivery networks. While we believe our platform offers unique advantages over other streaming platforms, content providers may choose not to stream using our platform in favor of other platforms.

 

 
10

 

Other Media Forms

 

Other providers of content delivery provide content on demand through internet streaming and IP television, such as Hulu, Vemeo, Vevo, or YouTube. We compete for the time and attention of listeners with all other media forms. These content services pose a competitive threat.

 

Competition for Advertisers

 

We compete with other content providers for higher advertising rates and a share of our advertising customers’ overall marketing budgets. A number of factors impact competition for advertisers including but not limited to: technology capabilities, budgets, pricing structures, the ability to generate successful campaign metrics, return on investment, and targeting abilities. We believe that our patent-pending video in-stream ad insertion technology gives us a unique advantage. However, securing budget and premium rates from advertisers is intensely competitive and rapidly changing. With new companies entering the market and the introduction of new technologies, we expect competition to increase and potentially have an adverse effect.

 

Our competitors include:

 

Other Internet Companies. As web based advertising becomes more popular, the market for online advertising is becoming increasingly competitive. We compete for online advertisers with other internet websites such as Pandora, Spotify, AOL, Slacker, Apple Radio, Facebook, Google, MSN, and Yahoo! These large internet companies with greater brand recognition may have greater funding, more skilled personal, technology and intellectual property advantages, and consequently enjoy significant advantages.

 

Broadcast Radio. Terrestrial and satellite broadcasting are significant sources of competition for advertising dollars. These providers deliver ads across platforms that may be more familiar to traditional advertisers than the internet or mobile advertising opportunity we offer. Advertisers may not want to migrate advertising dollars to our internet-based platform because of this source of competition.

 

Television and Print Media Providers. Traditional media companies in television and print such as CBS, ABC and NBC are a source of competition for advertising dollars. These traditional media types present competitive challenges in attracting advertising dollars including larger established audiences, greater operating history, and greater brand recognition.

 

Government Regulation

 

As a company conducting business on the internet, we are subject to a number of foreign and domestic laws and regulations relating to consumer protection, information security, data protection and privacy, among other things. Many of these laws and regulations are still evolving and could be interpreted in ways that could harm our business. In the area of information security and data protection, the laws in several states require companies to implement specific information security controls to protect certain types of information. Likewise, all but a few states have laws in place requiring companies to notify users if there is a security breach that compromises certain categories of their information. Any failure on our part to comply with these laws may subject us to significant liabilities.

 

We are also subject to federal and state laws regarding privacy of listener data. Our privacy policy and terms of use describe our practices concerning the use, transmission and disclosure of listener information and are posted on our website. Any failure to comply with our posted privacy policy or privacy-related laws and regulations could result in proceedings against us by governmental authorities or others, which could harm our business. Further, any failure by us to adequately protect the privacy or security of our listeners’ information could result in a loss of confidence in our service among existing and potential listeners, and ultimately, in a loss of listeners and advertising customers, which could adversely affect our business.

 

 
11

 

Seasonality

 

Our results may reflect the effects of some seasonal trends in listener behavior due to increased internet usage and sales of media-streaming devices during certain vacation and holiday periods. We may also experience higher advertising sales during the fourth quarter of each calendar year due to greater advertiser demand during the holiday season, and lower advertising sales during the start of quarter’s given advertiser demand. Given the rapid growth of new media delivery and new user device adoption, we may see a shift in this pattern in the future.

 

Employees

 

As of August 31, 2014, we had 8 employees. None of our employees are covered by collective bargaining agreements, and we consider our relations with our employees to be good.

 

Corporate and Available Information

 

We were incorporated as a Wyoming corporation on May 6, 2008. Our principal executive offices are located at 347 Chapala Street, Santa Barbara, California 93101 and our telephone number is (805) 308-9151. Our website is located at www.streamtrack.com.

 

We have an August 31 fiscal year end. Accordingly, in this Annual Report on Form 10-K, all references to a fiscal year refer to the 12 months ended August 31 of such year, and references to the first, second, third and fourth fiscal quarters refer to the three months ended November 30, February 28, May 31 and August 31, respectively.

 

We file reports with the Securities and Exchange Commission (“SEC”), including Annual Reports on Form 10-K, Quarterly Reports on Form 10-Q, Current Reports on Form 8-K and any other filings required by the SEC. During the year ended August 31, 2014, we make available on our Investor Relations website, free of charge, our Annual Reports on Form 10-K, Quarterly Reports on Form 10-Q, Current Reports on Form 8-K, and all amendments to those reports, as soon as reasonably practicable after we electronically file such material with, or furnish it to, the SEC. The information on our website is not incorporated by reference into this Annual Report on Form 10-K or in any other report or document we file with the SEC.

 

The public may read and copy any materials we file with the SEC at the SEC’s Public Reference Room at 100 F Street, NE, Washington, DC 20549. The public may obtain information on the operation of the Public Reference Room by calling the SEC at 1-800-SEC-0330. The SEC maintains an Internet site (http:// www.sec.gov) that contains reports, proxy and information statements, and other information regarding issuers that file electronically with the SEC.

 

ITEM 1A. RISK FACTORS

 

Not required for small business issuers.

 

ITEM 1B. UNRESOLVED STAFF COMMENTS

 

Not applicable.

 

 
12

 

ITEM 2. PROPERTIES

 

Our principal executive offices are located in Santa Barbara, California in a 4,154 square-foot facility, under three operating leases, each of which expire on May 15, 2016.

 

Our primary data center is hosted by Net Data Centers, a leading provider of hosting services, in Los Angeles, California, and is designed to be redundant and fault tolerant. Backup systems in California can be brought online in the event of a failure at the primary data center. The backup sites enable additional fault tolerance and will support our continued growth.

 

The data centers host the streamtrack.com website, external streaming and hosting, and intranet applications that are used to manage the website ad-serving and content delivery. The websites are designed to be fault-tolerant, with a collection of identical web servers connecting to an enterprise database. The design also includes load balancers, firewalls and routers that connect the components and provide connections to the internet. The failure of any individual component is not expected to materially affect the overall availability of our website, however we cannot guarantee that our websites will always be error free or operational 24/7.

 

We believe that our current facilities are adequate to meet our customers’ needs for the near future and that suitable additional or alternative space will be available on commercially reasonable terms to accommodate our foreseeable future operations.

 

ITEM 3. LEGAL PROCEEDINGS

 

We may be involved in legal actions and claims arising in the ordinary course of business, from time to time, none of which at this time are considered to be material to our business or financial condition. We may file collection actions or be involved in other litigation in the future.

 

ITEM 4. MINE SAFETY DISLOSURES

 

Not applicable.

 

 
13

 

PART II

 

ITEM 5. MARKET FOR REGISTRANT’S COMMON EQUITY, RELATED STOCKHOLDER MATTERS AND ISSUER PURCHASES OF EQUITY SECURITIES

 

Common Stock

 

Our common stock is traded on the OTCQB (the “OTC”) under the symbol “STTK.” The following table sets forth the range of high and low sales prices on the OTC of our common stock for the periods indicated, as reported by the OTC.

 

Our common stock has traded on the OTC under the symbol “STTK” since April 4, 2013. Prior to that date our common stock traded under the symbol LUXD since August 27, 2009.

 

The following table sets forth, for the periods indicated, the high and low sales prices per share of our common stock as reported on the OTC.

 

    High     Low  

Fiscal Year Ended August 31, 2014

     

First quarter (September 1, 2013 – November 30, 2013)

 

$

0.142

   

$

0.03

 

Second quarter (December 1, 2013 – February 28, 2014)

 

$

0.03

   

$

0.007

 

Third quarter (March 1, 2014 – May 31, 2014)

 

$

0.005

   

$

0.006

 

Fourth quarter (June 1, 2014 – August 31, 2014)

 

$

0.006

   

$

0.0017

 
                 
   

High

   

Low

 

Fiscal Year Ended August 31, 2013

       

First quarter (September 1, 2012 – November 30, 2012)

 

$

3.96

   

$

1.08

 

Second quarter (December 1, 2012 – February 29, 2013)

 

$

1.56

   

$

0.60

 

Third quarter (March 1, 2013 – May 31, 2013)

 

$

1.45

   

$

0.20

 

Fourth quarter (June 1, 2013 – August 31, 2013)

 

$

0.30

   

$

0.142

 

 

On August 29, 2014, the closing price per share of our common stock as reported on the OTC was $0.0017 per share. As of August 29, 2014, there were approximately 37 holders of record of our common stock. The number of beneficial stockholders is substantially greater than the number of holders of record because a large portion of our common stock is held through brokerage firms.

 

Dividend Policy

 

We have not declared or paid any cash dividends on our common stock and currently do not anticipate paying any cash dividends in the foreseeable future. Instead, we intend to retain all available funds and any future earnings for us in the operation and expansion of our business. Any future determination relating to dividend policy will be made at the discretion of our board of directors and will depend on our future earnings, capital requirements, financial condition, future prospects, and applicable Wyoming law.

 

Equity Compensation Plan Information

 

The Company does not have any equity compensation plans.

 

 
14

 

Series A Preferred Stock

 

Effective May 16, 2012, the Company issued 100 shares of Series A Preferred Stock to Lux GmbH, the former majority shareholder of the Company pursuant to a stock purchase agreement dated May 16, 2012. The 100 shares of Series A Preferred Stock were converted into common stock during the year ended August 31, 2013. Each share of Series A Preferred Stock has voting rights equal to the voting equivalent of the common stock into which it is convertible at the time of the vote. All outstanding shares of Series A Preferred Stock will automatically convert into common stock on the first business day after the closing date of the acquisition by the Company of 100% of the total issued and outstanding capital stock of RadioLoyalty, Inc., a California corporation. The holders of the Series A Preferred Stock are not entitled to dividends. The Series A Preferred Stock has no preferential rights to the Company’s common stock and will share in any liquidation proceeds with the common stock on an as converted basis.

 

Series B Preferred Stock

 

On October 25, 2013, the Company filed a Certificate of Designation of Series B Preferred Stock (the "Series B Certificate of Designation") with the Secretary of State of Wyoming. Pursuant to the Series B Certificate of Designation, the Company designated 200,000 shares of its blank check preferred stock as Series B Preferred Stock. The Series B Preferred Stock will rank senior to the common stock, Series A Preferred Stock and any subsequently created series of preferred stock that does not expressly rank pari passu with or senior to the Series B Preferred Stock (the "Junior Stock"). The Series B Preferred Stock will not be entitled to dividends. In the event of a liquidation, the Series B Preferred Stock will be entitled to a payment of the Stated Value of $1.00 per share prior to any payments being made in respect of the Junior Stock. Each share of Series B Preferred Stock will entitle the holder to vote on all matters voted on by holders of common stock as a single class. With respect to any such vote, each share of Series B Preferred Stock will entitle the holder to cast such number of votes equal to 0.000255% of the total number of votes entitled to be cast. Effective upon the closing of a Qualified Financing, all issued and outstanding shares of Series B Preferred Stock will automatically convert into common stock in an amount determined by dividing the product of the number of shares being converted and the Stated Value by the Conversion Price. The Conversion Price will be equal to the price per share of the common stock sold under the Qualified Financing (or, if the Qualified Financing involves the sale of securities convertible into common stock, by the conversion price of such convertible securities). A "Qualified Financing" is defined as the sale by the Company in a single offering of common stock or securities convertible into common stock for gross proceeds of at least $5,000,000.

 

Recent Sales of Unregistered Securities

 

The following is a list of the issuance of securities by us during the fiscal year ending August 31, 2014 in transactions exempt from registration that were not previously included in a Quarterly Report on Form 10-Q or in a Current Report on Form 8-K, the proceeds of which were generally used for working capital:

 

Number of

 

Dollar Amount/Value

 

Services Or Other

     

Exemption from

Shares

 

of Consideration

 

Consideration

 

Date of Sale

 

Registration

                 
-   -   -   -  

Rule 506

 

ITEM 6. SELECTED FINANCIAL DATA

 

Not applicable.

 

ITEM 7. MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS

 

You should read the following discussion of our financial condition and results of operations in conjunction with the financial statements and the notes thereto included elsewhere in this Annual Report on Form 10-K. The following discussion contains forward-looking statements that are subject to risks and uncertainties. Actual results may differ substantially from those referred to herein due to a number of factors, including but not limited to those discussed below and elsewhere in this report, particularly in the sections entitled “Special Note Regarding Forward-Looking Statements and Industry Data” and “Risk Factors.”

 

Cautionary Statements

 

This Form 10-K contains financial projections and other “forward-looking statements,” as that term is used in federal securities laws, about our financial condition, results of operations and business. These statements include, among others, statements concerning the potential for revenues and expenses and other matters that are not historical facts. These statements may be made expressly in this Form 10-K. You can find many of these statements by looking for words such as “believes,” “expects,” “anticipates,” “estimates,” or similar expressions used in this Form 10-K. These forward-looking statements are subject to numerous assumptions, risks and uncertainties that may cause our actual results to be materially different from any future results expressed or implied by us in those statements. The most important facts that could prevent us from achieving our stated goals include, but are not limited to, the following:

 

 

(a)

volatility or decline of our stock price;

 

 

(b)

potential fluctuation in quarterly results;

 

 

(c)

our failure to earn revenues or profits;

 

 
15

 

 

(d)

inadequate capital to continue the business and barriers to raising the additional capital or to obtaining the financing needed to implement our business plans;

 

 

(e)

failure to commercialize our technology or to make sales;

 

 

(f)

changes in demand for our products and services;

 

 

(g)

rapid and significant changes in markets;

 

 

(h)

litigation with or legal claims and allegations by outside parties, causing us to incur substantial losses and expenses;

 

 

(i)

insufficient revenues to cover operating costs; and

 

 

(j)

dilution in the ownership of the Company through the issuance by us of additional securities and the conversion of outstanding warrants, notes and other securities.

 

Opportunities, Challenges and Risks

 

Advertising revenue constitutes the majority of our total revenue, representing 94.6% of total revenue for the year ended August 31, 2014. For the year ended August 31, 2013 our advertising revenue was almost entirely derived from advertising delivered on desktop, tablet and popular mobile devices. We deliver content on mobile devices through our RadioLoyalty™ app but we do not currently generate significant mobile advertising revenues. Management believes that mobile advertising represents an opportunity for the Company in the next coming years and on an ongoing basis. We streamed content to our listeners for over 13.3 million hours during the fiscal year ended August 31, 2014. A total of 95.1% of these listener hours were generated by listeners through our web-based Universal Player™, with the remainder of listener hours delivered on tablet computers, smartphones and other mobile devices. Management expects the mobile advertising market will grow at substantial rates in the coming years. However, many challenges exist in this market. We believe these challenges will be solved primarily with new technologies. We believe our current technologies and other technology under development will solve some of these challenges. By solving these challenges we will be able to monetize the mobile listenership we are growing today. From September 1, 2012 to August 31, 2013 we had 786,556 listening hours streamed through mobile devices. From September 1, 2013 to August 31, 2014 we had 658,455 hours streamed through mobile devices. . Due to the inability of Apple’s IOS devices to run flash, and the different technical frameworks that run mobile devices versus online desktop devices, serving ads inside of mobile devices involves other complexities from a technical perspective as compared to serving ads inside of our desktop UniversalPlayer™. We are currently unable to utilize our video in-stream technology inside of our current Apps. However, depending upon the availability of capital, we will invest in the development of our video in-stream technology in the mobile format.

 

Key Metrics:

 

We track listener hours because it is the best key indicator of the growth of our RadioLoyalty™ business. Revenues from advertising through our RadioLoyalty™ Platform represented substantially all of revenues for the year ended August 31, 2014. We also track the number of registered users on our RadioLoyalty™ web-based product as well as the RadioLoyalty™ app as indicators of the size and quality of our audience, which are particularly important to potential advertisers. We plan to expand our internet product portfolio in the year ending August 31, 2015. Once these products are launched we will determine key indicators of growth for those products.

 

We calculate actual listener hours using our internal analytics systems. Some of our competitors do not always calculate their listener hours in the same way we do. As a result, their stated listener hours may not represent a truly comparable figure.

 

 
16

 

Player launches are defined as the number of individual times the UniversalPlayer™ was launched. The UniversalPlayer™ is launched by users who want to access internet radio content. The majority of users click from a “Listen Live” button on our broadcast partner’s websites, or through our station guide at http://radioloyalty.com/station-guide/index.php or our publisher sites. We also work with Internet radio guides such as TuneIn.com. Users can click on stations that broadcast with us to listen to content, which launches the UniversalPlayer™. Registered users have signed up to earn loyalty points, whereas all users have not signed up to earn loyalty points. For users to launch the UniversalPlayer™, they do not have to be a registered user. The UniversalPlayer™ needs to be launched with each successive use by users, and not only the first time users listen to content.

 

Registered users are defined as the number of users who have signed up for an account with us in order to access our broadcasters’ content and to earn loyalty points. The number of registered users may overstate the number of actual unique individuals who have signed up for an account with us in order to earn loyalty points, as an individual may register for, and use, multiple accounts under unique brands or private labels. We define registered users as those who have signed up with us to receive loyalty points. We calculate this by the number of submissions we receive from users signing up for our loyalty service.

 

Stations are defined as the total of all stations created by our Broadcasters. A single broadcaster may create many stations and these stations may be active or inactive.

 

Listener hours are calculated as follows. When the UniversalPlayerTM is launched a session is created - this is considered the listener's start time. At one minute following the launch of the UniversalPlayerTM, we record that as 1 minute of listening time. If a session lasts between 1 and 59 seconds, we record that as 30 seconds of listening time. At ten-minute intervals following the session being created, we count each 10 minute period as listening time. So for example, if a user launched the UniversalPlayer TM at 11:00am, we will recognize 1 minute of listening time at 11:01, then 10 minutes of listening time at 11:10, 20 minutes at 11:20, etc.

 

The last event we see for the user is considered the end of their session. Events are user interactions such as a 10 minute interval, clicking song like/dislike, sharing what they are listening to, checking the news through our news app in the player, etc. We then take that time minus the time the session started to determine how long the session is. So for example, if a user launched the UniversalPlayer TM at 11am, and liked a song at 11:07am, but exited the player at 11:09am, we would recognize that as 7 minutes of listening.

 

The tables below set forth our listener hours for the year ended August 31, 2014, our player launches, and our registered users as of August 31, 2014.

 

Listener hours (in millions)

   

13.3

 

Player launches (in millions)

   

38

 

Registered users (in thousands)

   

147.6

 

 

The tables below set forth our listener hours for the year ended August 31, 2013, our player launches, and our registered users as of August 31, 2013.

 

Listener hours (in millions)

  11.7  

Player launches (in millions)

   

22

 

Registered users (in thousands)

   

124.9

 

 

For the fiscal year ended August 31, 2014 we streamed over 13.3 million hours of content and had over 38 million launches of our UniversalPlayerTM. For the fiscal year ended August 31, 2013 we streamed over 11 million hours of content and had over 22 million launches of our UniversalPlayerTM.

 

We experienced growth in our U.S. based listening from 2013 to 2014. For the fiscal year ended August 31, 2014 we streamed over 9.6 million hours of content to U.S. based listeners and over 27 million launches of our UniversalPlayerTM. For the fiscal year ended August 31, 2013 we streamed under 9.1 million hours of content to U.S. based listeners and under 16.1 million launches of our UniversalPlayerTM.

 

 
17

 

Results of Operations for the Year Ended August 31, 2014 as Compared to the Year Ended August 31, 2013

 

The following tables present our results of operations for the periods indicated and as a percentage of total revenue. The period-to-period comparisons of results are not necessarily indicative of results for future periods.

 

    For the Years Ended August 31,  
   

2014

   

2013

 

Revenue

           

Advertising

   

98

%

   

88

%

Services

   

2

     

12

 

Total revenue

   

100

     

100

 

Costs of revenues

               

Media network

   

25

     

12

 

Depreciation

   

19

     

21

 

Colocation hosting services

   

10

     

13

 

Broadcaster fees

   

9

     

10

 

Other costs of sales

   

10

     

42

 

Total costs of revenues

   

73

     

98

 

Gross profit

   

27

     

2

 

Operating expenses

               

Consulting fees

   

2

     

12

 

Professional fees

   

9

     

9

 

Product development

   

3

     

42

 

Marketing and sales

   

8

     

20

 

Rents

   

10

     

11

 

Officer compensation

   

20

     

27

 

Bad debts

 

(1

)

   

4

 

Other expenses

   

14

     

17

 

Total operating expenses

   

65

     

141

 

Loss from continuing operations

   

(38

)

 

(139

)

Other expenses

               

Other income

   

1

     

2

 

Interest expense

   

(33

)

 

(32

)

Loss on extinguishment

   

(83

)

   

-

 

Gain on RightMail and settlement of Lenco royalties

   

-

     

43

 

Change in fair value of derivative

   

86

   

(25

)

Total other expenses

   

(29

)

 

(12

)

Loss before provision for income taxes

   

(67

)

   

(151

)

Provision for income taxes

   

-

     

-

 

Net loss

   

(67

)

   

(151

)

 

 
18

 

Comparison of the Years Ended August 31, 2014 and 2013

 

Revenue

  For the Years Ended August 31,  
   

2014

   

2013

 

Revenue

               

Advertising

               

Video

 

$

829,018

     

391,303

 

Display

   

799,984

     

509,102

 

Lead generation

   

-

     

291,665

 

Other

   

67,956

     

322,822

 

Total

   

1,696,958

     

1,514,892

 

Services

   

33,000

     

215,044

 

Total revenue

 

$

1,729,958

   

$

1,729,936

 

 

Revenues for the year ended August 31, 2014 totaled $1,729,958 compared to $1,729,936 for the year ended August 31, 2013, an increase of $22 or 0%. We generated substantial revenues from video, audio and display advertising placements utilizing our RadioLoyaltyTM Platform and the listenership from over 5,500 of our radio stations.

 

Costs of Revenue

  For the Years Ended August 31,  
   

2014

   

2013

 

Costs of revenues

               

Media network

 

$

439,282

   

$

214,069

 

Depreciation

   

329,184

     

364,522

 

Colocation hosting services

   

168,796

     

223,502

 

Broadcaster fees

   

147,116

     

181,476

 

Other

   

175,788

     

719,784

 

Total costs of revenue

 

$

1,260,166

   

$

1,703,353

 

 

Costs of revenues for the year ended August 31, 2014 totaled $1,260,166 compared to $1,703,353 for the year ended August 31, 2013, a decrease of $443,187 or 26%. We incurred substantial media network costs associated with the distribution of our content across a variety of advertising networks. Our costs of distributing our content will proportionally decrease dramatically as we reach scale. Amortization of the software that powers the Platform accounted for the majority of the depreciation recorded during 2014. In order to operate the RadioLoyaltyTM online broadcasting platform, RadioLoyaltyTM mobile and tablet apps and our ad-serving technologies, we require substantial computing power, hosting and streaming hosting. We operate a technology center at our offices in Santa Barbara, California but also utilize a contracted facility in Los Angeles, California, to support our operations and ensure our systems and content delivery maintain our service level agreements. We refer to these costs as colocation services. Our advertising sales arrangements with over 5,500 RadioLoyaltyTM stations facilitate us paying the broadcasters a monthly revenue sharing fee or license fee in exchange for advertising inventory around their content and listenership. We refer to these costs as broadcaster commissions in the event that we purchase the ad inventory. Other costs of sales include depreciation associated with the computer servers at our two colocation facilities, streaming costs, adserving costs, call center operation costs, and various application technologies that support our primary product offerings.

 

 
19

 

Operating Expenses

  For the Years Ended August 31,  
   

2014

   

2013

 

Operating expenses

               

Consulting fees

 

$

33,283

     

212,840

 

Professional fees

   

157,463

     

147,531

 

Product development

   

49,190

     

725,052

 

Marketing and sales

   

144,214

     

338,302

 

Rents

   

172,604

     

184,556

 

Officer compensation

   

352,100

     

467,379

 

Bad debt

 

(8,785

)

   

67,553

 

Other

   

227,642

     

288,545

 

Total operating expenses

 

$

1,127,711

   

$

2,431,758

 

 

Operating expenses for the year ended August 31, 2014 totaled $1,127,711 compared to $2,431,758 for the year ended August 31, 2013, a decrease of $1,304,047 or 54%. We incurred substantial consulting fees during the year ended August 31, 2014 associated with business development efforts and financial advisory services. We amortized consulting and professional fees costs associated with software development over the projected development time period starting in 2014, accounting for the majority of the reduction in costs recognized in 2014 versus 2013. We have a broad-based business strategy to acquire more broadcasters directly, enter into joint ventures, revenue sharing arrangements or similar contracts with internet radio station guides (aggregators), and consider mergers and acquisition targets on an ongoing basis. Our Product development costs were associated with continuing improvements to the software and related infrastructure for our primary product offering as well as development work on our online product portfolio including the WatchThisTM, Robot Fruit, StreamTrak and mobile technology. We expect these costs to increase in the current fiscal year. Marketing and sales costs included compensation for our sales staff and various internet marketing-related costs. Rents were primarily related to three leases we are obligated under for our Santa Barbara, California office. Officer compensation related to a variety of accruals to the two primary executives that operate our business. Bad debts were higher in the prior year primarily because of reserve needed in connection with one customer and other one-time write offs. During the current fiscal year, we collected on receivables in which had been fully reserved in the prior year. Other operating costs include telecom, depreciation, utilities, travel and entertainment and various other costs of doing business.

 

Other Income (Expense)

  For the Years Ended August 31,  
   

2014

   

2013

 
             

Other income (expense)

           

Other income

 

$

21,406

   

$

34,327

 

Interest expense

 

(572,953

)

 

(546,517

)

Loss on extinguishment

 

(1,439,044

)

 

-

 

Gain on settlement of RightMail and Lenco royalty

   

-

     

740,897

 

Change in fair value of derivative

   

1,487,448

   

(433,811

)

Total other expenses

 

$

(503,143

)

 

$

(205,104

)

 

Other expenses for the year ended August 31, 2014 totaled $503,143 compared to $205,104 for the year ended August 31, 2013, an increase of $298,039 or 145%. We incurred interest expense calculated on our convertible promissory notes and fees charged by the provider of our factoring line of credit. We also recorded the accretion of various debt discounts associated with our convertible promissory notes. Debt discounts recorded during the year ended August 31, 2014 and 2013 represented the beneficial conversion feature, warrants to purchase stock, and derivative liability associaated with the convertible promissory notes. The original value of the derivative liability was recorded as a debt discount. As a result of the derivative classification, the debt discount had to be re-measured as of the reporting date. The re-measurement resulted in an (increase) decrease to the derivative liability of $1,487,448 and ($433,811) for the years ended August 31, 2014 and 2013, respectively.

 

 
20

 

Provision for Income Taxes

 

We did not generate profits for the years ended August 31, 2014 and 2013. As a result, no provision for income taxes was recorded.

 

Net Loss Attributable to Common Shareholders

  For the Years Ended August 31,  
   

2014

   

2013

 

Net loss attributable to common shareholders

               

Net loss

 

$

(1,161,062

)

 

$

(2,610,279

)

Net loss attributable to common shareholders

 

$

(1,161,062

)

 

$

(2,610,279

)

 

We generated a net loss of $1,161,062 for the year ended August 31, 2014 compared to $2,610,279 for the year ended August 31, 2013, a decrease of $1,449,217 or 56% for the reasons set forth above.

 

Liquidity and Capital Resources

 

As of August 31, 2014 we had cash totaling $26,590, which consisted of cash funds held at major financial institutions. We had net a working capital deficit of $3,422,944 as of August 31, 2014, compared to a net working capital deficit of $3,009,925 as of August 31, 2013. Our principal uses of cash during the fiscal year ending August 31, 2014 were funding our operations as described below.

 

Going Concern

 

The Company’s financial statements are prepared using accounting principles generally accepted in the United States of America applicable to a going concern, which contemplates the realization of assets and liquidation of liabilities in the normal course of business. For the year ended August 31, 2014, the Company recorded a net loss of $1,161,062 and had negative working capital as of August 31, 2014 of $3,422,944. The net loss and negative working capital indicates that the Company may have difficulty continuing as a going concern.

 

Management is confident but cannot guarantee that additional capital can be raised in order to repay debts and continue operations. During the fiscal year ending August 31, 2014, the Company is obligated to make payments on certain operating leases, convertible debts, and a capital lease, among others of $144,420, $1,149,770, $63,704, respectively. Normal operating costs are also significant and include consulting fees, professional fees, product development costs and marketing and sales costs associated with management’s business plan. Additionally, the Company is currently in default on its capital lease. If the Company defaults on this capital lease, the lessor may decide to take back its equipment. If that occurred then the Company would likely need to lease third party servers in order to continue operating its business. Since inception and through August 31, 2014, the Company has successfully raised a significant amount of capital. Additionally, the Company anticipates launching several new product offerings in the second quarter of its fiscal year ending August 31, 2015. The Company expects those products to be profitable but notes that it will require significant capital for product development and ultimately commercially deployment. However, the ability of the Company to continue as a going concern is dependent on the successful execution of the business plan in order to reach break-even and become profitable. If the Company is unable to become profitable or sustain its cash flow, the Company could be forced to modify its business operations or possibly cease operations entirely. Management cannot provide any assurances that the Company will be successful in its operations. The accompanying financial statements do not include any adjustments that might be necessary if the Company is unable to continue as a going concern.

 

 
21

 

Working Capital Related Party Financing

 

The Company has only been operating since November 30, 2011. As a result, the Company has an extremely limited credit history. The Company’s Chief Executive Officer, and the Chief Executive Officer of StreamTrack Media, Inc. use their personal credit cards to fund operations on a frequent basis. If the Company did not have access to these credit cards, the Company would have to rely exclusively on external sources of capital. The Company’s external sources of capital are not always readily available. Once the Company’s track record is more established and results of operations are profitable, then external sources of capital should become more readily available. As a result, in time-constrained circumstances, the use of personal credit cards is necessary until such time as the Company is able to build up its own credit-worthiness and access more readily available and significant credit.

 

Our Indebtedness

 

As of August 31, 2014, we had issued a total of $1,149,770 in current convertible promissory notes and $95,134 in long term convertible promissory notes that remained outstanding. We also owe significant balances under a factoring agreement, a lease agreement for computer servers, and significant balances are owed to the two primary executives that operate our business.

 

As of August 31, 2014, the conversion price totalling $518,599 of the Company’s convertible notes and accrued interest is based upon discounts ranging from 45-50% to the then-prevailing price of the Company’s common stock. As a result, the lower the stock price at the time the investor converts the notes, the more common shares the investor will receive.

 

To the extent the investor converts the notes and then sells its common stock, the common stock may decrease due to the additional shares in the market. This could allow the investor to receive greater amounts of common stock upon conversion. The sale of each share of common stock further depresses the stock price.

 

Due to the floating conversion price of the notes, the Company does not know the exact number of shares that the investor would be issued upon conversion. As of August 31, 2014, if the investor elected to convert the notes to common shares, the investor would have been issued approximately 730,250,188 shares of the Company’s common stock. If the investor had made an election to convert the notes as of August 31, 2014, this issuance would have represented approximately 395% of the issued and outstanding common stock as of August 31, 2014.

 

The shares issuable upon conversion of the notes may result in substantial dilution to the interests of the Company’s other shareholders. In this regard, even though the investor may not hold shares amounting to more than 9.99% of the outstanding shares at one time, this restriction does not prevent the investor from selling some of its holdings and then receiving additional shares. In this way, the investor could sell more than 9.99% limit while never holding more than the limit.

 

 
22

 

Factoring / Line of Credit

 

The Company utilizes an independent third party to factor its accounts receivables (the “Factor”). The Factor provides advances to the Company on balances owed from its customers. The Factor only provides cash advances on accounts receivable balances it has approved and will not provide cash advances in excess of 70% of the balance of all approved accounts receivable balances. The Factor accepts payments from the Company’s customers that are associated with the approved accounts receivable balances. An interest charge equal to approximately 3% of the rolling balance owed to the Factor is charged to the Company, on an annualized basis. This financing arrangement is recourse. The balance owed to the Factor is secured by all of the Company’s assets. The balance due to the factor was satisfied during the 2013 fiscal year.

 

On April 11, 2013, the Company closed a non-dilutive line of credit financing for $250,000 with an institutional fund. Subsequently, the institutional fund has increased the Company’s line of credit to $520,000.

 

Capital Expenditures

 

Based on current estimates, we believe that our anticipated capital expenditures will be adequate to implement our current plans.

 

Historical Trends

 

The following table summarizes our cash flow data for the years ended August 31, 2014 and 2013.

 

    Fiscal Year Ended August 31,  
   

2014

   

2013

 
             

Net cash provided by (used in) operating activities of continuing operations

 

$

75,337

   

$

(811,429

)

Net cash used in investing activities of continuing operations

 

(441,357

)

   

-

 

Net cash provided by financing activities of continuing operations

   

384,630

     

591,974

 

 

Cash flow provided by operating activities totaled $75,337 for the year ended August 31, 2014, compared to $811,429 used in operations for the year ended August 31, 2013. Operating cash flow was positive during the year ended August 31, 2014 due to our reduction of costs in operations and the increase in accounts payable and amounts to our officers. However, the Company is still in the beginning stages of our operations and are continuing the expansion of our advertising within the RadioLoyalty™ and WatchThis™ Platforms.

 

Cash flow used in investing activities was $441,357 for the year ended August 31, 2014, as compared to $0 used in the year ended August 31, 2013. During fiscal 2014, we capitalized costs in connection with various products in which were are currently developing and have launched or are expecting to launch within fiscal 2015.

 

Cash flow provided by financing activities were $384,630 for the year ended August 31, 2014, compared to $591,974 provided by for the year ended August 31, 2013. We raised substantial capital to fund operations through the issuance of convertible promissory notes during the years ended August 31, 2014 and 2013.

 

 
23

 

Off-Balance Sheet Arrangements

 

As of August 31, 2014 and 2013, we did not have any off-balance sheet arrangements.

 

Quarterly Trends

 

Our operating results fluctuate from quarter to quarter as a result of a variety of factors. We expect our operating results to continue to fluctuate in future quarters.

 

Our results may reflect the effects of some seasonal trends in listener behavior due to increased internet usage and sales of media-streaming devices during vacation and holiday periods. We may experience higher advertising sales during the fourth quarter of each calendar year due to greater advertiser demand during the holiday season and lower advertising sales during the first quarter of each calendar year results from a generally decreased advertising demand. While we believe these seasonal trends have affected and will continue to affect our operating results, our lack of operating history provides for less insight into the effect of these factors. We believe that our business may become more seasonal in the future. Seasonal variations in listener behavior may result in fluctuations in our financial results.

 

In addition, expenditures by advertisers tend to be cyclical and discretionary in nature, reflecting overall economic conditions, the economic prospects of specific advertisers or industries, budgeting constraints, buying patterns and a variety of other factors. Many of these market conditions are not possible for us to control.

 

Critical Accounting Policies and Estimates

 

Our financial statements are prepared in accordance with generally accepted accounting principles in the United States, or U.S. GAAP. The preparation of these financial statements requires us to make estimates and assumptions that affect the reported amounts of assets, liabilities, revenue, expenses and related disclosures. We evaluate our estimates and assumptions on an ongoing basis. Our estimates are based on historical experience and various other assumptions that we believe to be reasonable under the circumstances. Our actual results could differ from these estimates.

 

We believe that the assumptions and estimates associated with our revenue recognition, costs of revenues, stock based compensation and accounting for income taxes have the greatest potential impact on our financial statements. Therefore, we consider these to be our critical accounting policies and estimates.

 

Revenue Recognition

 

The Company’s revenue is principally derived from advertising services.

 

The Company recognizes revenue when: (1) persuasive evidence exists of an arrangement with the customer reflecting the terms and conditions under which products or services will be provided; (2) delivery has occurred or services have been provided; (3) the fee is fixed or determinable; and (4) collection is reasonably assured. For all revenue transactions, the Company considers a signed agreement, a binding insertion order or other similar documentation to be persuasive evidence of an arrangement.

 

 
24

 

Advertising Revenue. The Company generates advertising revenue primarily from display and video advertising. The Company generates the majority of its advertising revenue through the delivery of advertising impressions sold on a cost per thousand, or CPM, basis. Currently, advertising revenues are generated through our proprietary technologies from internet-based content. The Company does not currently generate significant revenues from mobile advertising. In determining whether an arrangement exists, the Company ensures that a binding arrangement, such as an insertion order or a fully executed customer-specific agreement, is in place. The Company generally recognizes revenue based on delivery information from its campaign trafficking systems.

 

The Company also generates advertising revenue pursuant to arrangements with advertising agencies and brokers. Under these arrangements, the Company provides the agencies and brokers the ability to sell advertising inventory on the Company’s service directly to advertisers. The Company reports this revenue net of amounts due to agencies and brokers because the Company is not the primary obligor under these arrangements, the Company does not set the pricing, and does not establish or maintain the relationship with the advertisers.

 

Services Revenue. The Company generated services revenues for the period from December 1, 2011 through November 30, 2012. These revenues related to the provision of data and streaming hosting services to two customers. The Company no longer generates significant services revenues of this nature but does anticipate project-oriented service revenues associated with the integration and private-branding of the Company’s technologies with both current and potential business partners and customers, respectively.

 

Deferred Revenue. Deferred revenue consists of both prepaid unrecognized revenues and advertising fees received or billed in advance of the delivery or completion of the services or in instances when revenue recognition criteria have not been met. Deferred revenue is recognized when the services are provided and all revenue recognition criteria have been met.

 

Multiple-Element Arrangements. The Company could potentially enter into arrangements with customers to sell advertising packages that include different media placements or ad services that are delivered at the same time, or within close proximity of one another. The Company uses the prospective method for all arrangements entered into or materially modified from the date of adoption that involve multiple element arrangements. Under this new guidance, the Company allocates arrangement consideration in multiple-deliverable revenue arrangements at the inception of an arrangement to all deliverables or those packages in which all components of the package are delivered at the same time, based on the relative selling price method in accordance with the selling price hierarchy, which includes: (1) vendor-specific objective evidence (“VSOE”) if available; (2) third-party evidence (“TPE”) if VSOE is not available; and (3) best estimate of selling price (“BESP”) if neither VSOE nor TPE is available.

 

VSOE. The Company determines VSOE based on its historical pricing and discounting practices for the specific product or service when sold separately. In determining VSOE, the Company requires that a substantial majority of the selling prices for these services fall within a reasonably narrow pricing range. The Company has not historically priced its advertising products within a narrow range. As a result, the Company has not been able to establish VSOE for any of its advertising products.

 

TPE. When VSOE cannot be established for deliverables in multiple element arrangements, the Company applies judgment with respect to whether it can establish a selling price based on TPE. TPE is determined based on competitor prices for similar deliverables when sold separately. Generally, the Company’s go-to-market strategy differs from that of its peers and its offerings contain a significant level of differentiation such that the comparable pricing of services cannot be obtained. Furthermore, the Company is unable to reliably determine what similar competitor services’ selling prices are on a stand-alone basis. As a result, the Company has not been able to establish selling price based on TPE.

 

 
25

 

BESP. When it is unable to establish selling price using VSOE or TPE, the Company uses BESP in its allocation of arrangement consideration. The objective of BESP is to determine the price at which the Company would transact a sale if the service were sold on a stand-alone basis. BESP is generally used to allocate the selling price to deliverables in the Company’s multiple element arrangements. The Company determines BESP for deliverables by considering multiple factors including, but not limited to, prices it charges for similar offerings, market conditions, competitive landscape and pricing practices. The Company limits the amount of allocable arrangement consideration to amounts that are fixed or determinable and that are not contingent on future performance or future deliverables. The Company regularly reviews BESP. Changes in assumptions or judgments or changes to the elements in the arrangement may cause an increase or decrease in the amount of revenue that the Company reports in a particular period.

 

The Company recognizes the relative fair value of the media placements or ad services as they are delivered assuming all other revenue recognition criteria are met.

 

Cost of Revenue

 

Cost of revenue consists of the revenue-sharing amounts paid to broadcasters and publishers who provide us with their content and listenership, infrastructure costs related to content streaming, costs related to creating and serving advertisements as well as third party ad serving technology providers. The Company makes payments to third-party ad servers for the period the advertising impressions or click-through actions are delivered or occur, and accordingly, the Company records this as a cost of revenue in the related period.

 

Stock-Based Compensation

 

Stock-based payments made to employees, including grants of restricted stock units and employee stock options, are recognized in the statements of operations based on their fair values. The Company has previously issued restricted stock units and has not issued any employee stock options to date. The Company recognizes stock-based compensation for awards granted that are expected to vest, on a straight-line basis using the single-option attribution method over the service period of the award, which is generally three years. Because the restricted stock units vest on a daily basis, the Company has estimated the forfeiture rate of these stock awards to be 0%. Should the Company issue stock-based compensation in the form of employee stock options, the resulting expense recognized in the statements of operations may been reduced for estimated forfeitures. Forfeitures are required to be estimated at the time of grant and revised, if necessary, in subsequent periods if actual forfeitures differ from those estimates. The forfeiture rates used for valuing stock-based compensation payments would be estimated based on historical experience. The Company would estimate the fair value of employee stock options using the Black-Scholes valuation model. The determination of the fair value of a stock-based award is affected by the deemed fair value of the underlying stock price on the grant date, as well as other assumptions including the risk-free interest rate, the estimated volatility of the Company’s stock price over the term of the award, the estimated period of time that the Company expects employees to hold their stock options and the expected dividend rate.

 

 
26

 

The Company has elected to use the “with and without” approach as described in Accounting Standards Codification 740 Tax Provisions in determining the order in which tax attributes are utilized. As a result, the Company will only recognize a tax benefit from stock-based awards in additional paid-in capital if an incremental tax benefit is realized after all other tax attributes currently available to the Company have been utilized. In addition, the Company has elected to account for the indirect effects of stock-based awards on other tax attributes, such as the research tax credit, through the statement of operations.

  

Income Taxes

 

The Company accounts for income taxes using the asset and liability method, which requires the recognition of deferred tax assets and liabilities for the expected future tax consequences of events that have been recognized in the financial statements or in the Company’s tax returns. Deferred income taxes are recognized for differences between financial reporting and tax bases of assets and liabilities at the enacted statutory tax rates in effect for the years in which the temporary differences are expected to reverse. The effect on deferred taxes of a change in tax rates is recognized in income in the period that includes the enactment date. The Company evaluates the realizability of deferred tax assets and valuation allowances are provided when necessary to reduce net deferred tax assets to the amounts expected to be realized.

 

The Company recognizes a tax benefit from an uncertain tax position only if it is more likely than not that the tax position will be sustained on examination by the taxing authorities, based on the technical merits of the position. The tax benefits recognized in the financial statements from such positions are then measured based on the largest benefit that has a greater than 50% likelihood of being realized upon settlement. The Company will recognize interest and penalties related to unrecognized tax benefits in the income tax provision in the accompanying statement of operations.

 

The Company calculates the current and deferred income tax provision based on estimates and assumptions that could differ from the actual results reflected in income tax returns filed in subsequent years. Adjustments based on filed income tax returns are recorded when identified. The amount of income taxes paid is subject to examination by U.S. federal and state tax authorities. The estimate of the potential outcome of any uncertain tax issue is subject to management’s assessment of relevant risks, facts and circumstances existing at that time. To the extent that the assessment of such tax positions change, the change in estimate is recorded in the period in which the determination is made.

 

ITEM 7A. QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK

 

We have operations wholly within the United States and we are exposed to market risks in the ordinary course of our business, including inflation risks.

 

Inflation Risk

 

We do not believe that inflation has had a material effect on our business, financial condition or results of operations. If our costs were to become subject to significant inflationary pressures, we may not be able to fully offset such higher costs through price increases. Our inability or failure to do so could harm our business, financial condition and results of operations.

 

 
27

 

ITEM8. FINANCIAL STATEMENTS

 

STREAMTRACK, INC.

INDEX TO CONSOLIDATED FINANCIAL STATEMENTS

 

    Page No.  

Reports of Independent Registered Public Accounting Firm

 

29

 
       

Consolidated Balance Sheets as of August 31, 2014 and 2013

   

31

 
       

Consolidated Statements of Operations for the fiscal years ended August 31, 2014 and 2013

   

32

 
       

Consolidated Statements of Stockholders’ (Deficit) Equity for the fiscal years ended August 31, 2014 and 2013

   

33

 
       

Consolidated Statements of Cash Flows for the years ended August 31, 2014 and 2013

   

34

 
       

Notes to Consolidated Financial Statements

   

35

 

 

 
28

 

 

REPORT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM

 

To the Board of Directors and

Stockholders of StreamTrack, Inc.

 

We have audited the accompanying consolidated balance sheet of StreamTrack, Inc. as of August 31, 2014 and the related consolidated statements of operations, stockholders’ equity (deficit), and cash flows for the year then ended. StreamTrack, Inc.’s management is responsible for these consolidated financial statements. Our responsibility is to express an opinion on these financial statements based on our audit.

 

We conducted our audit in accordance with the standards of the Public Company Accounting Oversight Board (United States). Those standards require that we plan and perform the audit to obtain reasonable assurance about whether the consolidated financial statements are free of material misstatement. The company is not required to have, nor were we engaged to perform, an audit of its internal control over financial reporting. Our audit included consideration of internal control over financial reporting as a basis for designing audit procedures that are appropriate in the circumstances, but not for the purpose of expressing an opinion on the effectiveness of the company’s internal control over financial reporting. Accordingly, we express no such opinion. An audit also includes examining, on a test basis, evidence supporting the amounts and disclosures in the consolidated statements, assessing the accounting principles used and significant estimates made by management, as well as evaluating the overall financial statement presentation. We believe that our audits provide a reasonable basis for our opinion.

 

In our opinion, the consolidated financial statements referred to above present fairly, in all material respects, the financial position of StreamTrack, Inc. as of August 31, 2014, the results of their operations, and their cash flows, for the year ended August 31, 2014, in conformity with accounting principles generally accepted in the United States of America.

 

As discussed in Note (1) to the consolidated financial statements, the Company has incurred losses from operations, has negative working capital and is in need of additional capital to grow its operations. These factors raise substantial doubt about the Company’s ability to continue as a going concern. Management's plans in regard to these matters are also described in Note (1). The consolidated financial statements do not include any adjustments relating to the recoverability and classification of asset carrying amounts or the amount and classification of liabilities that might result should the Company be unable to continue as a going concern.

 

/s/ KLJ & Associates, LLP
 

KLJ & Associates, LLP

 

St. Louis Park, MN

 

December 15, 2014

 

 

 
29

  

Silberstein Ungar, PLLC CPAs and Business Advisors

 

Phone (248) 203-0080

Fax (248) 281-0940

30600 Telegraph Road, Suite 2175

Bingham Farms, MI 48025-4586

 

Report of Independent Registered Public Accounting Firm

 

To the Board of Directors

StreamTrack, Inc.

Santa Barbara, California

 

We have audited the accompanying consolidated balance sheet of StreamTrack, Inc. as of August 31, 2013, and the related consolidated statements of operations, stockholders’ equity (deficit) and cash flows for the year then ended. These consolidated financial statements are the responsibility of the Company’s management. Our responsibility is to express an opinion on these consolidated financial statements based on our audit.

 

We conducted our audit in accordance with the standards of the Public Company Accounting Oversight Board (United States). Those standards require that we plan and perform the audit to obtain reasonable assurance about whether the financial statements are free of material misstatement. The Company has determined that it is not required to have, nor were we engaged to perform, an audit of its internal control over financial reporting.   Our audit included consideration of internal control over financial reporting as a basis for designing audit procedures that are appropriate in the circumstances, but not for the purpose of expressing an opinion on the effectiveness of the Company’s internal control over financial reporting. Accordingly, we express no such opinion. An audit includes examining on a test basis, evidence supporting the amounts and disclosures in the financial statements. An audit also includes assessing the accounting principles used and significant estimates made by management, as well as evaluating the overall financial statement presentation.   We believe that our audit provides a reasonable basis for our opinion.

 

In our opinion, the consolidated financial statements referred to above present fairly, in all material respects, the financial position of StreamTrack, Inc. as of August 31, 2013, and the results of its operations and its cash flows for the year then ended, in conformity with accounting principles generally accepted in the United States of America.

 

The accompanying consolidated financial statements have been prepared assuming that the Company will continue as a going concern.   As discussed in Note 1 to the consolidated financial statements, the Company has incurred losses from operations, has negative working capital, and is in need of additional capital to grow its operations so that it can become profitable. These factors raise substantial doubt about the Company’s ability to continue as a going concern. Management’s plans with regard to these matters are described in Note 1. The accompanying consolidated financial statements do not include any adjustments that might result from the outcome of this uncertainty.

 

/s/ Silberstein Ungar, PLLC

 

Silberstein Ungar, PLLC

 

Bingham Farms, Michigan

 

November 26, 2013

 

 
30

  

StreamTrack, Inc.

Consolidated Balance Sheets

 

    As of August 31, 2014     As of August 31, 2013  
Assets:         
Current assets        
Cash   $ 26,590     $ 7,980  
Accounts receivable, net of allowances of $6,000 and $19,000 at August 31, 2014 and August 31, 2013, respectively     314,731       373,971  
Prepaid expenses     16,858       11,076  
Other current assets     10,150       -  
Total current assets     368,329       393,027  
Property and equipment, net     499,315       400,133  
Other assets                
Notes receivable     171,000       160,500  
Other assets     45,853       37,562  
Total other assets     216,853       198,062  
Total assets   $ 1,084,497     $ 991,222  
               
Liabilities and Stockholders' Deficit                
Current liabilities                
Account payable and accrued expenses   $ 1,109,456     $ 1,376,138  
Line of credit     532,305       362,331  
Derivative liabilities embedded within convertible notes payable     1,022,350       778,074  
Capital lease payable - in default     63,704       90,704  
Related party payables     8,062       468,705  
Convertible notes payable, net of discount of $79,328 and $0, respectively     745,445       200,000  
Related party convertible notes payable, net of discount of $15,046 and $0, respectively     309,951       -  
Convertible notes payable, in default     -       127,000  
Total current liabilities     3,791,273       3,402,952  
Long term liabilities                
Convertible notes payable, net of discount of $0 and $30,233, respectively     10,000       279,767  
Related party convertible notes payable, net of discount of $0 and $37,585, respectively     85,134       487,415  
Related party payables     626,864       -  
Total long term liabilities     721,998       767,182  
Total liabilities     4,513,271       4,170,134  
Commitments and contingencies                
Stockholders' Deficit:                
Series A preferred stock; $0.0001 par value; 5,000,000 shares authorized; 0 shares issued and outstanding as of August 31, 2014 and August 31, 2013     -       -  
Series B preferred stock; $0.0001 par value; 5,000,000 shares authorized; 200,000 and 0 shares issued and outstanding as of August 31, 2014 and August 31, 2013     20       -  
Common stock, $0.0001 par value; 1,000,000,000 shares authorized; 202,247,023 shares issued and 184,786,023 outstanding at August 31, 2014; 17,045,823 shares issued and outstanding as of August 31, 2013     18,479       1,705  
Additional paid-in capital     2,109,652       1,223,508  
Deferred stock based compensation     -     (8,262 )
Accumulated deficit   (5,556,925 )   (4,395,863 )
Total stockholders' deficit   (3,428,774 )   (3,178,912 )
Total liabilities and stockholders' deficit   $ 1,084,497     $ 991,222  

 

The accompanying notes are an integral part of the consolidated financial statements.

 

 
31

  

StreamTrack, Inc. 

Consolidated Statements of Operations

 

    For the Year Ended August 31,
2014
    For the Year Ended August 31,
2013
 
Revenues:        
Advertising   $ 1,696,958     $ 1,514,892  
Services     33,000       215,044  
Total revenues     1,729,958       1,729,936  
               
Costs of sales:                
Media network     439,282       214,069  
Depreciation and amortization     329,184       364,522  
Colocation services     168,796       223,502  
Broadcaster commissions     147,116       181,476  
Other costs     175,788       719,784  
Total costs of sales     1,260,166       1,703,353  
               
Gross profit     469,792       26,583  
               
Operating expenses:                
Consulting fees     33,283       212,840  
Professional fees     157,463       147,531  
Product development     49,190       725,052  
Officer compensation     352,100       467,379  
Rents     172,604       184,556  
Marketing and sales     144,214       338,302  
Bad debts   (8,785 )     67,553  
Other expenses     227,642       288,545  
Total operating expenses     1,127,711       2,431,758  
               
Loss from operations   (657,919 )   (2,405,175 )
               
Other income (expense):                
Other income     21,406       34,327  
Interest expense (including accretion of debt discount of $246,336 and $362,942, respectively)   (572,953 )   (546,517 )
Loss on extinguishment   (1,439,044 )     -  
Gain on settlement of RightMail and Lenco Royalty     -       740,897  
Change in fair value of derivatives     1,487,448     (433,811 )
Total other income (expense)   (503,143 )   (205,104 )
               
Loss before provision for income taxes   (1,161,062 )   (2,610,279 )
               
Provision for income taxes     -       -  
               
Net loss   $ (1,161,062 )   $ (2,610,279 )
               
Basic net loss per common share attributable to common stockholders   $ (0.02 )   $ (0.30 )
Weighted-average number of shares used in computing basic and dilutive per share amounts     63,688,587       8,566,471  

 

The accompanying notes are an integral part of the consolidated financial statements.

 

 
32

  

StreamTrack, Inc.

Consolidated Statements of Stockholders' Deficit

 

    Preferred Stock     Common Stock     Additional     Stock          
    Shares     Par     Shares     Par     Paid in     Based     Accumulated      
    Issued     $0.0001     Issued     $0.0001     Capital     Compensation     Deficit     Total  

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Balance, August 31, 2012

 

1

   

$

1

   

183,415

   

$

18

   

$

1,346,967

   

$

(766,292

)

 

$

(1,785,584

)

 

$

(1,204,890

)

 

 

 

 

 

 

 

 

 

Common stock issued on debt conversion

   

-

     

-

     

466,447

     

47

     

91,953

     

-

     

-

     

92,000

 

Discount on convertible debt

   

-

     

-

     

-

     

-

     

39,775

     

-

     

-

     

39,775

 

Common stock for conversion of

                                                               

preferred stock

 

(1

)

 

(1

)

   

1,510,417

     

152

   

(151

)

   

-

     

-

     

-

 

Common stock for services

   

-

     

-

     

85,000

     

8

     

24,642

     

-

     

-

     

24,650

 

Recapitalization of RL

   

-

     

-

     

15,018,130

     

1,501

   

(1,501

)

   

-

     

-

     

-

 

RightMail recission

   

-

     

-

   

(114,835

)

 

(11

)

 

(86,489

)

   

-

     

-

   

(86,500

)

Amortization of stock based compensation

   

-

     

-

   

(102,751

)

 

(10

)

 

(191,688

)

   

758,030

     

-

     

566,332

 

Net loss

   

-

     

-

     

-

     

-

     

-

     

-

   

(2,610,279

)

 

(2,610,279

)

Balance, August 31, 2013

   

-

     

-

     

17,045,823

     

1,705

     

1,223,508

   

(8,262

)

 

(4,395,863

)

 

(3,178,912

)

 

 

 

 

 

 

 

 

 

Common stock issued on debt conversion

   

-

     

-

     

92,767,449

     

9,277

     

249,369

     

-

     

-

     

258,646

 

Preferred stock issued for related party liabilities

   

200,000

     

20

     

-

     

-

     

199,980

     

-

     

-

     

200,000

 

Common stock for services

   

-

     

-

     

133,751

     

13

   

(3,495

)

   

-

     

-

   

(3,482

)

Discount on convertible debt

   

-

     

-

     

-

     

-

     

22,895

     

-

     

-

     

22,895

 

Common stock for settlement of accounts payable

   

-

     

-

     

7,750,000

     

775

     

57,725

     

-

     

-

     

58,500

 

Common stock for acquisition of assets

   

-

     

-

     

850,000

     

85

     

42,415

     

-

     

-

     

42,500

 

Common stock for ASC settlement

   

-

     

-

     

66,239,000

     

6,624

     

317,255

     

-

     

-

     

323,879

 

Amortization of stock based compensation

   

-

     

-

     

-

     

-

     

-

     

8,262

     

-

     

8,262

 

Net loss

   

-

     

-

     

-

     

-

     

-

     

-

   

(1,161,062

)

 

(1,161,062

)

                                                               

Balance, August 31, 2014

   

200,000

   

$

20

     

184,786,023

   

$

18,479

   

$

2,109,652

   

$

-

   

$

(5,556,925

)

 

$

(3,428,774

)

  

The accompanying notes are an integral part of the financial statements.

 

 
33

  

StreamTrack, Inc.

Consolidated Statements of Cash Flows

 

    For the Year Ended August 31,
2014
    For the Year Ended August 31,
2013
 
         
CASH FLOWS FROM OPERATING ACTIVITIES:        
Net loss   $ (1,161,062 )   $ (2,610,279 )
Adjustments to reconcile net loss to net cash  provided by operating activities:                
Stock-based compensation and stock for services     25,780       566,333  
Bad debt expense     -       67,553  
Depreciation and amortization     376,384       427,542  
Re-measurement of derivative liabilities   (1,487,448 )     433,811  
Accretion of debt discount     246,336       311,257  
Stock issued for services and finance fees     -       66,515  
Amortization of finance fees     28,750       -  
Gain on disposal of assets     -     (740,897 )
Loss on extinguishment of debt     1,439,044       -  
Changes in operating assets and liabilities:                
Accounts receivable     59,240       18,300  
Prepaid expenses     10,468     (95 )
Note receivable   (10,500 )   (10,500 )
Other current assets   (10,150 )   (3,239 )
Accounts payable and accrued expenses     192,274       488,348  
Deferred revenue     -     (157,805 )
Related party payables     366,221       331,727  
Net cash provided by (used in) operating activities     75,337     (811,429 )
               
CASH FLOWS FROM INVESTING ACTIVITIES:                
Purchase of property and equipment   (433,066 )     -  
Other assets   (8,291 )     -  
Net cash used in investing activities   (441,357 )     -  
               
CASH FLOWS FROM FINANCING ACTIVITIES:                
Proceeds from issuance of convertible promissory notes     315,000       360,000  
Payments on related party notes payable   (114,866 )     -  
Proceeds from line of credit     124,975       320,466  
Payments on capital lease   (27,000 )   (20,401 )
Interest on note receivable     -       -  
Net advances from related parties     -       -  
Net (payments) advances to Factor     -     (68,091 )
Fees paid to ASC under settlement     86,521       -  
Net cash provided by financing activities     384,630       591,974  
               
Change in cash and cash equivalents     18,610     (219,455 )
Cash and cash equivalents, beginning of period     7,980       227,435  
Cash and cash equivalents, end of period   $ 26,590     $ 7,980  
               
Supplemental disclosures of cash flow information:                
Cash paid for interest   $ 983    

$

-  
Cash paid for income taxes  

$

-    

$

-  
               
Non cash investing and financing activities:                
Recording of convertible note payable to Chief Executive Officer  

$

-     $ 100,000  
Issuance of common stock for conversion of debt and accrued interest   $ 209,321     $ 92,000  
Issuance of preferred stock in satisfaction of amounts owed to officers   $ 200,000    

$

-  
Acquisition of assets with issuance of common stock   $ 42,500    

$

-  
Beneficial conversion feature recorded on convertible debt   $ 272,895    

$

-  
Issuance of common stock for accounts payable   $ 37,500    

$

-  
Financing fees added to Line of Credit   $ 45,000    

$

-  

 

The accompanying notes are an integral part of the consolidated financial statements.

 

 
34

  

StreamTrack, Inc.

Notes to Consolidated Financial Statements

 

1. Description of Business and Basis of Presentation

 

StreamTrack, Inc. (the “Company”) is a digital media and technology services company. The Company provides audio and video streaming and advertising services through its RadioLoyaltyTM Platform (the “Platform”) to over 5,500 internet and terrestrial radio stations and other broadcast content providers. The Platform consists of a web-based and mobile player that manages streaming audio and video content, social media engagement, display and video ad serving within the web player and is also capable of replacing audio ads with video ads within the web player in a live or on-demand environment. The Company offers the Platform directly to its broadcasters and integrates or white labels its technologies with web-based internet radio guides and other web-based content providers. The Company is also continuing development of WatchThis™, a patent-pending technology to provide web, mobile and IP television streaming services that are e-commerce enabled within streamed content.

 

The Company was incorporated as a Wyoming corporation on May 6, 2008.

 

Reverse Acquisition and One-Time Dividend

 

On May 16, 2012, the Company’s former majority shareholders executed a stock purchase agreement (the “SPA”) with Michael Hill. The SPA provided for the issuance of 100 shares of Series A Preferred Stock (the “Preferred Shares”) to the former majority shareholders of the Company. The Preferred Shares are convertible into 10% of the Company’s common stock at any time subsequent to the execution date of the SPA. The SPA also caused the transfer of the majority shareholders’ common stock in the Company to Michael Hill in exchange for all of the Company’s assets and the majority of its liabilities as of that date. The SPA also provided for a contribution of assets by Michael Hill, namely the WatchThisTM software. Mr. Hill also became obligated to cause the Company to acquire RadioLoyalty, Inc., a California corporation (“RL”), by October 1, 2012. RL is a California corporation. Michael Hill was a founder and has been a controlling shareholder in RL since its inception, on November 30, 2011. As a result of the SPA, the former majority shareholders of the Company received a dividend in the form of the majority of the Company’s net assets and the newly issued Preferred Shares valued at $1,399,416. The net assets totaled $570,479. The Preferred Shares issued to the former majority shareholders were valued at $828,937 based on a discounted cashflow calculation of the WatchThisTM assets and RL business operations. The Company received the WatchThisTM software valued at $83,020. The Company’s securities attorney also received Preferred Shares in exchange for services to be provided in connection with the SPA and the proposed acquisition of RL. Those services were valued at $92,104.

 

On August 31, 2012, the Company executed an asset purchase agreement (the “APA”) to complete the acquisition of certain assets and liabilities of RL and has since entered into an amendment to the APA in order to (i) issue Michael Hill an additional 180,000,000 shares of the Company’s common stock as necessary in order to ensure Michael Hill retains control of the Company through the date of a reverse stock split previously authorized by the Company’s Board of Directors and (ii) to provide a methodology to determine the number of shares of the Company’s stock that would be issued to the shareholders of RL such that the Company’s valuation on the date of the issuance of shares was $14,500,000 (iii) to provide the Company with the right, which has not yet been exercised, to purchase all of the outstanding common stock of RL for $1. Upon the execution of the APA, a plan to complete a reverse stock split was authorized by the Company’s Board of Directors. Upon exercise of the Company’s right to purchase all of the outstanding common stock of RL, all of the outstanding shares of the Company’s Series A Preferred Stock will convert into shares of the Company’s common stock pursuant to the terms of the Series A Preferred Stock (approximately 10% of the Company’s outstanding common stock). The remaining approximately 90% of the Company’s outstanding common stock, on a post-reverse stock split basis, will be held by the former shareholders of RL, of which Michael Hill, the Company’s Chief Executive Officer, is a significant shareholder. The final APA was executed on March 6, 2013.

 

 
35

 

Basis of Presentation

 

The consolidated financial statements and accompanying notes have been prepared in accordance with United States generally accepted accounting principles (“U.S. GAAP”). The consolidated financial statements include the accounts of the Company and its wholly- owned subsidiaries which consist of StreamTrack Media, Inc. and RadioLoyalty, Inc. All intercompany balances and transactions have been eliminated in consolidation. In the opinion of the Company’s management, the consolidated financial statements include all adjustments, which include only normal recurring adjustments, necessary for the fair presentation of the Company’s financial position for the periods presented.

 

Going Concern

 

The Company’s financial statements are prepared using accounting principles generally accepted in the United States of America applicable to a going concern, which contemplates the realization of assets and liquidation of liabilities in the normal course of business. For the year ended August 31, 2014, the Company recorded a net loss of $1,161,062 and had negative working capital of $3,422,944. The net loss and negative working capital indicate that the Company may have difficulty continuing as a going concern.

 

Management is confident but cannot guarantee that additional capital can be raised in order to repay debts and continue operations. For the twelve months ending August 31, 2015, the Company is obligated to make payments on certain operating leases, convertible debts, and a capital lease, among others of $144,420, $1,149,770, and $63,704, respectively. Normal operating costs are also significant and include consulting fees, professional fees, product development costs and marketing and sales costs associated with management’s business plan. Since inception and through the date of these financial statements, the Company has successfully raised a significant amount of capital through debt and equity offerings. The Company anticipates launching several new product offerings and initiating certain new significant partnerships during the fiscal year ending August 31, 2015. The Company expects those products and partnerships to be profitable but notes that it will require an unknown amount of capital for product development and commercial deployment. The Company will attempt to have its potential partners pay for the majority of these costs but management cannot be certain that arrangement will occur. Management may potentially make a business decision to move forward, delay, or cancel certain partnerships because of the Company’s overall capital needs. Nonetheless, the ability of the Company to continue as a going concern is dependent on the successful execution of the business plan in order to reach break-even and become profitable. If the Company is unable to become profitable and sustain cash flow, the Company could be forced to modify its business operations or possibly cease operations entirely. Management cannot provide any assurances that the Company will be successful in its operations. The accompanying financial statements do not include any adjustments that might be necessary if the Company is unable to continue as a going concern.

 

Use of Estimates

 

The preparation of financial statements in conformity with U.S. GAAP requires management to make certain estimates, judgments, and assumptions that affect the reported amounts of assets and liabilities and the related disclosures at the date of the financial statements, as well as the reported amounts of revenue and expenses during the periods presented. Estimates are used for determining the allowance for doubtful accounts, the fair value of RL’s common stock through August 31, 2013, stock-based compensation, fair values of warrants to purchase common stock, derivative liabilities and income taxes. To the extent there are material differences between these estimates, judgments, or assumptions and actual results, the Company’s financial statements could be affected. In many cases, the accounting treatment of a particular transaction is specifically dictated by U.S. GAAP and does not require management’s judgment in its application. There are also areas in which management’s judgment in selecting among available alternatives would not produce a materially different result.

 

Segments

 

The Company operates in one segment. The Company’s chief operating decision maker (the “CODM”), its Chief Executive Officer, manages the Company’s operations on a consolidated basis for purposes of allocating resources. When evaluating the Company’s financial performance, the CODM reviews separate revenue and expense information for the Company’s RadioLoyaltyTM , WatchThisTM , StreamTrack Media, and other online product offerings, while all other financial information is reviewed on a consolidated basis. All of the Company’s principal operations are located in Santa Barbara, California, with the exception of its computing and hosting facilities in Los Angeles, California.

 

 
36

 

2. Summary of Significant Accounting Policies

 

Revenue Recognition

 

The Company’s revenue is principally derived from advertising services.

 

The Company recognizes revenue when: (1) persuasive evidence exists of an arrangement with the customer reflecting the terms and conditions under which products or services will be provided; (2) delivery has occurred or services have been provided; (3)  the fee is fixed or determinable; and (4) collection is reasonably assured. For all revenue transactions, the Company considers a signed agreement, a binding insertion order or other similar documentation to be persuasive evidence of an arrangement.

 

Advertising Revenue. The Company generates advertising revenue primarily from display and video advertising. The Company generates the majority of its advertising revenue through the delivery of advertising impressions sold on a cost per thousand, or CPM, basis. Currently, advertising revenues are generated through our proprietary technologies from internet- based content. The Company does not currently generate significant revenues from mobile advertising. In determining whether an arrangement exists, the Company ensures that a binding arrangement, such as an insertion order or a fully executed customer-specific agreement, is in place. The Company generally recognizes revenue based on delivery information from its campaign trafficking systems.

 

The Company also generates advertising revenue pursuant to arrangements with advertising agencies and brokers. Under these arrangements, the Company provides the agencies and brokers the ability to sell advertising inventory on the Company’s service directly to advertisers. The Company reports this revenue net of amounts due to agencies and brokers because the Company is not the primary obligor under these arrangements, the Company does not set the pricing, and does not establish or maintain the relationship with the advertisers.

 

Services Revenue. The Company generated services revenues for the period from September 1, 2013 through August 31, 2014. These revenues related to the provision of data and streaming hosting services to one customer.

 

Deferred Revenue. Deferred revenue consists of both prepaid unrecognized revenues and advertising fees received or billed in advance of the delivery or completion of the services or in instances when revenue recognition criteria have not been met. Deferred revenue is recognized when the services are provided and all revenue recognition criteria have been met.

 

Multiple-Element Arrangements. The Company could potentially enter into arrangements with customers to sell advertising packages that include different media placements or ad services that are delivered at the same time, or within close proximity of one another. The Company uses the prospective method for all arrangements entered into or materially modified from the date of adoption that involve multiple element arrangements. Under this new guidance, the Company allocates arrangement consideration in multiple-deliverable revenue arrangements at the inception of an arrangement to all deliverables or those packages in which all components of the package are delivered at the same time, based on the relative selling price method in accordance with the selling price hierarchy, which includes: (1) vendor-specific objective evidence (“VSOE”) if available; (2)  third-party evidence (“TPE”) if VSOE is not available; and (3) best estimate of selling price (“BESP”) if neither VSOE nor TPE is available.

 

VSOE. The Company determines VSOE based on its historical pricing and discounting practices for the specific product or service when sold separately. In determining VSOE, the Company requires that a substantial majority of the selling prices for these services fall within a reasonably narrow pricing range. The Company has not historically priced its advertising products within a narrow range. As a result, the Company has not been able to establish VSOE for any of its advertising products.

 

 
37

 

TPE. When VSOE cannot be established for deliverables in multiple element arrangements, the Company applies judgment with respect to whether it can establish a selling price based on TPE. TPE is determined based on competitor prices for similar deliverables when sold separately. Generally, the Company’s go-to-market strategy differs from that of its peers and its offerings contain a significant level of differentiation such that the comparable pricing of services cannot be obtained. Furthermore, the Company is unable to reliably determine what similar competitor services’ selling prices are on a stand-alone basis. As a result, the Company has not been able to establish selling price based on TPE.

 

BESP. When it is unable to establish selling price using VSOE or TPE, the Company uses BESP in its allocation of arrangement consideration. The objective of BESP is to determine the price at which the Company would transact a sale if the service were sold on a stand- alone basis. BESP is generally used to allocate the selling price to deliverables in the Company’s multiple element arrangements. The Company determines BESP for deliverables by considering multiple factors including, but not limited to, prices it charges for similar offerings, market conditions, competitive landscape and pricing practices. The Company limits the amount of allocable arrangement consideration to amounts that are fixed or determinable and that are not contingent on future performance or future deliverables. The Company regularly reviews BESP. Changes in assumptions or judgments or changes to the elements in the arrangement may cause an increase or decrease in the amount of revenue that the Company reports in a particular period.

 

The Company recognizes the relative fair value of the media placements or ad services as they are delivered assuming all other revenue recognition criteria are met.

 

Concentration of Credit Risk

 

Financial instruments that potentially subject the Company to concentrations of credit risk consist principally of cash and cash equivalents and trade accounts receivable. The Company maintains cash and cash equivalents with domestic financial institutions of high credit quality. The Company performs periodic evaluations of the relative credit standing of all of such institutions.

 

The Company performs ongoing credit evaluations of customers to assess the probability of accounts receivable collection based on a number of factors, including past transaction experience with the customer, evaluation of their credit history, and review of the invoicing terms of the contract. The Company generally does not require collateral. The Company maintains reserves for potential credit losses on customer accounts when deemed necessary. Actual credit (gains) losses during the fiscal years ended August 31, 2014 and 2013 totaled ($8,785) and $67,553, respectively.

 

Cash and Cash Equivalents

 

The Company classifies its highly liquid investments with maturities of three months or less at the date of purchase as cash equivalents. Management determines the appropriate classification of its investments at the time of purchase and reevaluates the designations as of each investment as of the balance sheet date for each reporting period. The Company classifies its investments as either short-term or long-term based on each instrument’s underlying contractual maturity date. Investments with maturities of less than 12 months are classified as short-term and those with maturities greater than 12 months are classified as long-term. The cost of investments sold is based upon the specific identification method.

 

 
38

  

Accounts Receivable and Allowance for Doubtful Accounts

 

Accounts receivable are recorded net of an allowance for doubtful accounts. The Company’s allowance for doubtful accounts is based upon historical loss patterns, the number of days that billings are past due and an evaluation of the potential risk of loss associated with delinquent accounts. The Company also considers any changes to the financial condition of its customers and any other external market factors that could impact the collectability of its receivables in the determination of its allowance for doubtful accounts.

 

Property and Equipment

 

Property and equipment is recorded at cost, less accumulated depreciation and amortization. Computer servers and potentially other assets that are controlled by the Company under lease obligations are reviewed to determine whether the assets should be capitalized and a capital lease obligation recorded as a liability on the balance sheets. Depreciation is computed using the straight-line method based on the estimated useful lives of the assets as follows:

 

Internally developed and purchased software, computer servers and computers

 

3 years

Office furniture and equipment

 

3 to 5 years

Leasehold improvements

 

Shorter of the estimated useful life of 5 years or the lease term

 

Property and equipment is reviewed for impairment whenever events or changes in circumstances indicate the carrying amount of an asset may not be recoverable. Recoverability of these assets is measured by a comparison of the carrying amounts to the future undiscounted cash flows the assets are expected to generate. If property and equipment are considered to be impaired, the impairment to be recognized equals the amount by which the carrying value of the asset exceeds its fair market value.

 

Internal Use Software and Website Development Costs

 

Costs incurred to develop software for internal use are required to be capitalized and amortized over the estimated useful life of the asset if certain criteria are met. Costs related to design or maintenance of internal-use software are expensed as incurred. The Company evaluates the costs incurred during the application development stage of website development to determine whether the costs meet the criteria for capitalization. Costs related to preliminary project activities and post implementation activities are expensed as incurred. For the years ended August 31, 2014 and 2013, the Company capitalized $416,971 and $0 in costs related to internal use software and website development, respectively. Management also determined that $49,190 and $345,250 in certain software and website development costs did not meet the relevant criteria to be capitalized during fiscal 2014 and 2013, respectively. As a result, all of these costs were expensed and included within the accompanying statement of operations as “product development” during the years indicated.

 

 
39

  

Derivatives

 

The Company does not use derivative instruments to hedge exposures to cash flow, market or foreign currency risks. The Company reviews the terms of the common stock, warrants to purchase common stock and debt instruments it issues to determine whether there are embedded derivative instruments, including embedded conversion options, which are required to be bifurcated and accounted for separately as derivative financial instruments. In circumstances where the host instrument contains more than one embedded derivative instrument, including the conversion option, that is required to be bifurcated, the bifurcated derivative instruments are accounted for as a single, compound derivative instrument. Bifurcated embedded derivatives are initially recorded at fair value and are then revalued at each reporting date with changes in the fair value reported as non-operating income or expense. The Company uses a Black-Scholes model for valuation of the derivative. When the equity or convertible debt instruments contain embedded derivative instruments that are to be bifurcated and accounted for as liabilities, the total proceeds received are first allocated to the fair value of all the bifurcated derivative instruments. The remaining proceeds, if any, are then allocated to the host instruments themselves, usually resulting in those instruments being recorded at a discount from their face value. The discount from the face value of the convertible debt, together with the stated interest on the instrument, is amortized over the life of the instrument through periodic charges to interest expense, using the effective interest method. Derivative instrument liabilities are classified in the balance sheet as current or non-current based on whether net cash settlement of the derivative instrument could be required within the 12 months of the balance sheet date.

 

Stock-Based Compensation

 

Stock-based payments made to employees and non-employees, including grants of restricted stock units and employee stock options, are recognized in the statements of operations based on their fair values. The Company has previously issued restricted stock units and has not issued any employee stock options to date. The Company recognizes stock-based compensation for awards granted to employees that are expected to vest, on a straight-line basis using the single-option attribution method over the service period of the award, which is generally three years. The Company recognizes stock-based compensation for awards granted to non-employees over the expected service period revaluing the award at each reporting period in accordance with the appropriate accounting guidance. Because the restricted stock units vest on a daily basis, the Company has estimated the forfeiture rate of these stock awards to be 0%. Should the Company issue stock-based compensation in the form of employee stock options, the resulting expense recognized in the statements of operations may been reduced for estimated forfeitures. Forfeitures are required to be estimated at the time of grant and revised, if necessary, in subsequent periods if actual forfeitures differ from those estimates. The forfeiture rates used for valuing stock-based compensation payments would be estimated based on historical experience. The Company would estimate the fair value of employee stock options using the Black-Scholes valuation model. The determination of the fair value of a stock-based award is affected by the deemed fair value of the underlying stock price on the grant date, as well as other assumptions including the risk-free interest rate, the estimated volatility of the Company’s stock price over the term of the award, the estimated period of time that the Company expects employees and non-employees to hold their stock awards and the expected dividend rate.

 

The Company has elected to use the “with and without” approach as described in Accounting Standards Codification 740 Tax Provisions in determining the order in which tax attributes are utilized. As a result, the Company will only recognize a tax benefit from stock-based awards in additional paid-in capital if an incremental tax benefit is realized after all other tax attributes currently available to the Company have been utilized. In addition, the Company has elected to account for the indirect effects of stock-based awards on other tax attributes, such as the research tax credit, through the statement of operations.

 

Cost of Revenue

 

Cost of revenue consists of the revenue-sharing amounts paid to broadcasters and publishers who provide us with their content and listenership, infrastructure costs related to content streaming, costs related to creating and serving advertisements as well as third party ad serving technology providers. The Company makes payments to third-party ad servers for the period the advertising impressions or click-through actions are delivered or occur, and accordingly, the Company records this as a cost of revenue in the related period.

 

 
40

  

Consulting Fees

 

Several consultants were involved in the Company’s business development activities and also provided the Company with financial advisory services during the years ended August 31, 2014 and 2013. These consulting fees were substantial during the years ended August 31, 2014 and 2013. The Company does not have any ongoing commitments with the majority of the consultants the Company worked with during the years ended August 31, 2014 and 2013.

 

Professional Fees

 

Professional fees include legal fees for entertainment audio, video and radio industry-specific issues, legal fees for SEC reporting, and audit fees associated with the SEC compliance of the Company.

 

Product Development

 

The Company incurs product development expenses consisting of consulting fees, employee compensation, information technology and facilities-related expenses. The Company incurs product development expenses primarily for development and improvements to the Universal PlayerTM, the RadioLoyaltyTM, WatchThisTM, online and mobile content integration and development of new advertising products or development and enhancement of other new technologies. The Company expenses product development costs to the extent they can't be capitalized under the pertaining accounting guidance.

 

Marketing and Sales

 

Marketing and sales expenses consist of consulting fees, employee compensation, commissions and benefits related to employees in sales, marketing and advertising departments. In addition, marketing and sales expenses include external sales and marketing expenses such as third-party marketing, branding, advertising and public relations expenses, and infrastructure costs such as facility and other supporting overhead costs.

 

Officer Compensation

 

The Company’s Officers are not currently under long-term contracts with the Company. It is anticipated that long-term contracts will be executed during the fiscal year ending August 31, 2015. During the years ended August 31, 2014 and 2013, compensation was paid to these executives out of operations from time to time but no formal compensation plan has been in place. As of August 31, 2014 and 2013, amounts due to these officers included within related party payable on the accompanying balance sheets were $634,926 and $468,705, respectively. Of which $8,062 and $626,864 was recorded as current and long term, respectively as of August 31, 2014.

 

General and Administrative

 

General and administrative expenses include consulting fees and employee compensation for finance, accounting, internal information technology and other administrative personnel. In addition, general and administrative expenses include professional services costs for outside legal and accounting services, and infrastructure costs for facility, supporting overhead costs and merchant and other transaction costs, such as credit card fees. 

 

 

 
41

  

Content Acquisition Costs

 

Content acquisition costs principally consist of amounts paid to internet-based, terrestrial and mobile content providers. The Company did not incur any substantial content acquisition costs for the years ended August 31, 2014 and 2013, respectively. However, these costs are likely to become substantial in the future as the Company expands its online product portfolio.

 

Income Taxes

 

The Company accounts for income taxes using the asset and liability method, which requires the recognition of deferred tax assets and liabilities for the expected future tax consequences of events that have been recognized in the financial statements or in the Company’s tax returns. Deferred income taxes are recognized for differences between financial reporting and tax bases of assets and liabilities at the enacted statutory tax rates in effect for the years in which the temporary differences are expected to reverse. The effect on deferred taxes of a change in tax rates is recognized in income in the period that includes the enactment date. The Company evaluates the realizability of deferred tax assets and valuation allowances are provided when necessary to reduce net deferred tax assets to the amounts expected to be realized.

 

The Company recognizes a tax benefit from an uncertain tax position only if it is more likely than not that the tax position will be sustained on examination by the taxing authorities, based on the technical merits of the position. The tax benefits recognized in the financial statements from such positions are then measured based on the largest benefit that has a greater than 50% likelihood of being realized upon settlement. The Company will recognize interest and penalties related to unrecognized tax benefits in the income tax provision in the accompanying statement of operations.

 

The Company calculates the current and deferred income tax provision based on estimates and assumptions that could differ from the actual results reflected in income tax returns filed in subsequent years. Adjustments based on filed income tax returns are recorded when identified. The amount of income taxes paid is subject to examination by U.S. federal and state tax authorities. The estimate of the potential outcome of any uncertain tax issue is subject to management’s assessment of relevant risks, facts and circumstances existing at that time. To the extent that the assessment of such tax positions change, the change in estimate is recorded in the period in which the determination is made.

 

Net Loss Per Share

 

Basic net loss per share is computed by dividing the net loss by the weighted-average number of shares of common stock outstanding during the period.

 

Diluted net loss per share is computed by giving effect to all potential shares of common stock, including convertible debt instruments, preferred stock, restricted stock unit grants and detachable stock warrants. Basic and diluted net loss per share was the same for each period presented as the inclusion of all potential common shares outstanding would have been anti- dilutive.

 

 
42

  

3. Composition of Certain Financial Statement Captions

 

Property and Equipment

 

Property and equipment consisted of the following:

 

    As of August 31,  
   

2014

   

2013

 

Software

 

$

1,247,232

   

$

771,666

 

Servers, computers, and other related equipment

   

198,924

     

198,924

 

Leasehold improvements

   

1,675

     

1,675

 
     

1,447,831

     

972,265

 

Less accumulated depreciation and amortization

   

(948,516

)

 

(572,132

)

                 

Property and equipment, net

 

$

499,315

   

$

400,133

 

 

Depreciation and amortization expense totaled $376,384 and $367,943 for the years ended August 31, 2014 and 2013, respectively. There were no write-offs during the fiscal years ended August 31, 2014 and 2013, respectively. Depreciation and amortization is allocated to the statement of operations based upon the purpose of the asset.

 

 
43

 

Note receivable

 

Note receivable consisted of a $150,000 convertible promissory and accrued interest of $21,000 and $10,500 at August 31, 2014 and 2013, respectively. The note bears interest at 7% and is due from a digital content provider on or before August 28, 2016. The balance owed can be converted into either preferred stock or common stock of the digital content provider, at the Company’s election, subject to certain conditions and contingencies. The Company agreed to work with the digital content provider to make modifications to its Universal PlayerTM technology platform to better suit the digital content provider’s specific needs. The Company received a $25,000 deposit previously. The remaining fees are recorded as a note receivable. The Company expects to earn additional revenue from the client beginning in fiscal 2015.

 

Customer List

 

Customer list represents the estimated value of the shares of RL common stock issued to complete the asset acquisition agreement with Rightmail, LLC (“Rightmail”) on July 1, 2012. The Company was amortizing the value of the customer list over a three-year term. On May 1, 2013, the Company entered into a settlement agreement to rescind the agreement, see Note 5 for additional information. Amortization expense totaled $39,750 for the year ended August 31, 2013.

 

Accounts Payable and Accrued Expenses

 

Accounts payable and accrued expenses consisted of the following:

 

    As of August 31,  
   

2014

   

2013

 

Accounts payable

 

$

854,207

   

$

1,028,287

 

Accrued consulting fees

   

43,333

     

64,049

 

Accrued broadcaster commissions

   

60,695

     

90,632

 

Accrued interest

   

75,736

     

139,639

 

Credit card

   

75,485

     

53,531

 
                 

Accounts payable and accrued expenses

 

$

1,109,456

   

$

1,376,138

 

 

 
44

  

Note receivable

 

Note receivable consisted of a $150,000 convertible promissory and accrued interest of $21,000 and $10,500 at August 31, 2014 and 2013, respectively. The note bears interest at 7% and is due from a digital content provider on or before August 28, 2016. The balance owed can be converted into either preferred stock or common stock of the digital content provider, at the Company’s election, subject to certain conditions and contingencies. The Company agreed to work with the digital content provider to make modifications to its Universal PlayerTM technology platform to better suit the digital content provider’s specific needs. The Company received a $25,000 deposit previously. The Company has received the remaining fees, which are recorded as a note receivable. The Company expects to earn additional revenue from the client beginning in fiscal 2015.

 

Customer List

 

Customer list represents the estimated value of the shares of RL common stock issued to complete the asset acquisition agreement with Rightmail, LLC (“Rightmail”) on July 1, 2012. The Company was amortizing the value of the customer list over a three-year term. On May 1, 2013, the Company entered into a settlement agreement to rescind the agreement, see Note 5 for additional information. Amortization expense totaled $39,750 for the year ended August 31, 2013.

 

Accounts Payable and Accrued Expenses

 

Accounts payable and accrued expenses consisted of the following:

 

    As of August 31,  
    2014     2013  
     

Accounts payable

 

$

824,208

   

$

1,028,287

 

Accrued consulting fees

   

43,333

     

64,049

 

Accrued broadcaster commissions

   

60,695

     

90,632

 

Accrued interest

   

75,736

     

139,639

 

Credit card

   

75,485

     

53,531

 
                 

Accounts payable and accrued expenses

 

$

1,079,457

   

$

1,376,138

 

 

 
45

 

4. Fair Value

 

The Company records cash equivalents, debt discounts on convertible promissory notes and derivatives at fair value.

 

Fair value is an exit price, representing the amount that would be received from the sale of an asset or paid to transfer a liability in an orderly transaction between market participants. As such, fair value is a market-based measurement that should be determined based on assumptions that market participants would use in pricing an asset or liability. Fair value measurements are required to be disclosed by level within the following fair value hierarchy:

 

Level 1 – Inputs are unadjusted, quoted prices in active markets for identical assets or liabilities at the measurement date.

 

Level 2 – Inputs (other than quoted prices included in Level 1) are either directly or indirectly observable for the asset or liability through correlation with market data at the measurement date and for the duration of the instrument’s anticipated life.

 

Level 3 – Inputs lack observable market data to corroborate management’s estimate of what market participants would use in pricing the asset or liability at the measurement date. Consideration is given to the risk inherent in the valuation technique and the risk inherent in the inputs to the model.

 

When determining fair value, whenever possible the Company uses observable market data, and relies on unobservable inputs only when observable market data is not available.

 

 
46

 

Fair-value estimates discussed herein are based upon certain market assumptions and pertinent information available to management as of August 31, 2014 and 2013. The respective carrying value of certain on-balance-sheet financial instruments approximated their fair values. These financial instruments include cash, accounts receivable, prepaids, accounts payable, accrued liabilities, notes payable, and convertible notes payable. Fair values for these items were assumed to approximate carrying values because of their short term in nature or they are payable on demand.

 

The following table presents the Company’s fair value hierarchy for liabilities measured at fair value on a recurring basis at August 31, 2014:

 

    Level 1     Level 2     Level 3     Total  

Liabilities

                               

Derivative instruments

 

$

   

$

778,257

   

$

   

$

778,257

 

Total liabilities measured at fair value

 

$

   

$

778,257

   

$

   

$

778,257

 

 

The following table presents the Company’s fair value hierarchy for liabilities measured at fair value on a recurring basis at August 31, 2013:

 

    Level 1     Level 2     Level 3     Total  

Liabilities

                               

Derivative instruments

 

$

   

$

778,074

   

$

   

$

778,074

 

Total liabilities measured at fair value

 

$

   

$

778,074

   

$

   

$

778,074

 

 

The Company’s derivative liabilities were classified as Level 2 within the fair value hierarchy because they were valued using significant other observable inputs. At each reporting period, the Company calculates the derivative liability using the Black-Scholes pricing model taking into account variables such as expected life, risk free interest rate, expected volatility, the fair market value of the Company's common stock and the conversion price.

 

5. Acquisitions and Disposition

 

Acquisition of RadioLoyalty Platform from Lenco Mobile, Inc.

 

On December 1, 2011, Michael Hill and Aaron Gravitz (the “Executives”), together with a business entity they organized, RL, executed an asset purchase agreement with their former employer, Lenco Mobile, Inc. (“Lenco”), to acquire certain assets and assume certain liabilities from Lenco. The primary asset acquired from Lenco was the RadioLoyaltyTM Platform (the “Platform”). The Platform consists of a web-based and mobile player that manages streaming audio and video content, social media engagement, display and video ad serving within the web player and is also capable of replacing audio ads with video ads within the player in a live or on demand environment. Audio advertisements generate substantially less ad revenues than video advertisements. The consideration given to Lenco consisted only of a 3.5% royalty on revenues earned through the Platform for the period from November 1, 2011 through November 1, 2014 (the “Royalty”). The value of the classes of assets and liabilities assumed in the December 1, 2011 transaction were as follows as of the acquisition date.

 

 
47

 

Accounts receivable

 

$

500,476

 

Prepaid expenses

   

35,100

 

Software

   

684,294

 

Security deposits

   

15,213

 

Accounts payable

 

(484,685

)

Related party payable – Michael Hill

 

(48,383

)

Related party payable – Aaron Gravitz

 

(42,553

)

Purchase price

 

$

659,462

 

 

Under the Agreement, no other compensation is due to Lenco. The Royalty was assumed by RL on December 1, 2011 and subsequently assumed by the Company’s subsidiary, in connection with the August 31, 2012 asset purchase agreement between the Company, StreamTrack and RL. As of December 1, 2011, RL estimated the total Royalty owed to Lenco during the term of the Royalty was $1,051,786. RL determined the present value of the payments estimated to be owed to Lenco during the term of the Royalty. A discount factor of 20.06% was used. This percentage represented the Company’s estimated effective cost of capital during the period from its inception through the date of these financial statements. The present value of the Lenco Contingent Royalty was estimated to be $659,462 as of December 1, 2011. During the period from August 31, 2012 through May 31, 2013, RL recorded accretion of the estimated Lenco Contingent Royalty of $75,441. This amount is classified within interest expense – accretion in the statement of operations. The present value of the Lenco Contingent Royalty as of May 31, 2013 was estimated to be $841,440. The purchase price was classified on the Company’s balance sheets as a contingent royalty payable.

 

The software included the source code and front-end software for the Platform. The Company determined it would amortize the software over a period of three years.

 

On August 30, 2013, the Company, along with its sole subsidiary, its predecessor entity, another associated entity and Michael Hill, who currently or previously served as a primary executive officer for each of these entities, entered into an assignment of assets, settlement agreement and general release (the “Agreement”) with Lenco. Lenco was owed up to $2,500,000 from the Company through October 1, 2014, subject to certain contingencies (the “Contingent Royalty”), as a result of a December 1, 2011 transaction between Lenco, Michael Hill, and another primary executive officer of the Company’s predecessor entity, among others. Upon the execution of the Agreement, the Contingent Royalty, for which no payments have been made from the Company to Lenco, is cancelled such that the Company will not owe any past, present or future amounts originally owed to Lenco as a result of the December 1, 2011 transaction. In exchange, the Company forgave all outstanding accounts receivable balances owed from Lenco to the Company and assigned certain assets that had nominal value on the Company’s books, to Lenco. Lastly, Michael Hill relinquished all of his rights to make certain employment or other claims against Lenco in the future. In connection with the Agreement and Michael Hill’s decision to relinquish certain rights to initiate certain employment and other claims against Lenco, the Company’s Board of Directors, with Michael Hill abstaining, awarded Michael Hill a three-year $100,000 convertible promissory note with 4% annual interest that is convertible into the Company’s common stock at a conversion price of $0.074 per share. In connection, with the Agreement, the Company recorded a gain of $669,050 which comprised of the removal of the current balance of the royalty of $821,184 offset by $52,134 in net accounts receivable and a $100,000 convertible note payable to Michael Hill.

 

 
48

  

Acquisition of Customer List from Rightmail, LLC

 

On July 1, 2012, RL acquired a customer list (the “Customer List”) from Rightmail, LLC, an entity Michael Freides retained a 100% ownership in at the time. The Customer List included a variety of web advertisers and web publishers Mr. Freides had previously worked with. The consideration given to Rightmail, LLC consisted of 300,000 shares of RL valued at $159,000. The purchase price of $159,000 was classified on the Company’s balance sheets as an intangible asset – customer list. The Company determined it would amortize the customer list over a period of three years. Mr. Freides also entered into a three-year consulting agreement on July 1, 2012.

 

On May 1, 2013, RL entered into a settlement and rescission agreement with Rightmail, LLC and Michael Freides. The settlement and rescission agreement provided for the following: (i) cancellation of all shares of the Company’s common stock previously issued to Michael Freides and Jennifer Freides (the “Rightmail Officers”) (ii) issuance of 250,000 shares of the Company’s common stock to Michael Freides (iii) cancellation of any and all other amounts owed between the Company and Rightmail and (iv) the assignment of certain accounts payables balances, already included in the Company’s accounts payable, that total $139,634, to the Company.

 

Assignment of certain accounts payables balances to Rightmail

 

$

7,583

 

Writeoff of customer list accumulated amortization

   

44,170

 

Writeoff of accrued consulting fees owed to Rightmail Officers

   

103,256

 

Value of settlement shares issued to Rightmail owner, Michael Freides

   

(72,500

)

Writeoff of amount due from Rightmail

   

(3,835

)

Assignment of certain accounts receivable balances to Rightmail

   

(6,827

Gain on settlement

 

$

71,847

 

 

Robot Fruit Asset Acquisition

 

On November 21, 2013, the Company, entered into an Asset Purchase Agreement with Robot Fruit, Inc., a New York corporation ("Robot Fruit") pursuant to which, the Company issued 850,000 shares of common stock in exchange for Robot Fruit Mobile Application Development Platform and related code and intellectual property. The Company accounted for the purchase as an asset acquisition as the assets did not meet the definition of a business. In connection with the agreement, the Company determined the fair market value of the common stock issued to be $42,500, which was recorded as software within property and equipment on the accompanying balance sheet. The Company determined the expected life of the asset acquired to be 36 months.

 

Disposition

 

On November 15, 2013, the Company entered into an Asset Purchase Agreement with Dane Media, LLC (the "Agreement"), a New Jersey limited liability corporation ("Dane Media") pursuant to which, for an aggregate purchase price of $150,000, Dane Media purchased from Streamtrack, its (i) Student Matching Services (as defined in the Agreement), (ii) each of (A) www.studentmatchingservice.com and (B) www.studentmatchingservices.com, and (iii) each of the (A) Call Center Agreement, and the (B) Data/List Management Agreement (as each are described in the Agreement).

 

Pursuant to the Agreement, the Company shall not compete with Dane Media in call center verified education leads for a period of 12 months following execution of the Agreement. The Company will continue to operate its advertising and lead generation business in various other vertical markets. Moreover, pursuant to the Agreement, the Company forgave certain payments owed by Dane Media to the Company of $38,135 which were invoiced between September 1, 2013 and November 15, 2013. The $150,000 purchase price was paid according to the following schedule: $50,000 upon closing of the transaction; $50,000 on December 13, 2013; and $50,000 on December 31, 2013. In connection, with the transaction the Company recorded a gain on sale of $111,865. The Company did not reclass the income and expenses directly related to the disposition of the education related lead generation to discontinued operations. The Company still operates within the advertising and lead generation business services other verticals.

 

 
49

 

6. Commitments and Contingencies

 

ASC Recap LLC Settlement

 

On October 23, 2013, the Superior Court in the Judicial District of Danbury, Connecticut entered an order approving the stipulation of the parties (the "Stipulation") in the matter of ASC Recap LLC ("ASC") v. StreamTrack, Inc. Under the Stipulation, the Company agreed to issue, as settlement of liabilities owed by the Company to ASC in the aggregate amount of $766,288 (the "Claim Amount"), shares of common stock (the "Settlement Shares") as follows:

 

(a) In one or more tranches as necessary, 3,740,000 shares of common stock (the "Initial Issuance") and an additional 200,000 shares of common stock as a settlement fee.

 

(b) Through the Initial Issuance and any required additional issuances, that number of shares of common stock with an aggregate value equal to (A) the sum of 

 

(i) the Claim Amount and (ii) reasonable attorney fees and trade execution fees in the amount of $75,000, divided by (B) the Purchase Price (defined under the Stipulation as the market price (defined as the lowest closing bid price of the Company's common stock during the valuation period set forth in the Stipulation) less the product of the Discount (equal to 25%) and the market price. The parties reasonably estimated that the fair market value of the Settlement Shares and all other amounts to be received by ASC is equal to approximately $1,100,000.

 

(c) If at any time during the valuation period the closing bid price of the Company's common stock is below 90% of the closing bid price on the day before an issuance date, the Company will immediately cause to be issued to ASC such additional shares as may be required to effect the purposes of the Stipulation.

 

(d) Notwithstanding anything to the contrary in the Stipulation, the number of shares beneficially owned by ASC will not exceed 9.99% of the Company's outstanding common stock.

 

In connection with the Settlement Shares, the Company relied on the exemption from registration provided by Section 3(a)(10) under the Securities Act.

 

In connection with the settlement, during the year ended August 31, 2014 the Company issued 66,239,000 shares of common stock to ASC in which gross proceeds of $323,879 were generated from the sale of the common shares. In connection with the transaction, ASC received fees of $86,521 and providing payments of $237,358 to settle outstanding vendor payables. As of August 31, 2014, the Company issued ASC 17,461,000 shares of common stock in which have been accounted for as issued but not outstanding. The remaining amount on the settlement of liabilities owed by the Company to ASC is in the aggregate amount of $316,521 as of August 31, 2014. The Company cannot reasonably estimate the amount of proceeds ASC expects to receive from the sale of these shares which willl be used to satisfy the liabilities. Thus, the Company accounts for the transaction as the shares are sold and the liabilities are settled. All amounts are included within accounts payable. Shares which are held by ASC at each reporting period are accounted for as issued but not outstanding.

 

 
50

  

Leases

 

The Company conducts its operations using leased office facilities in Santa Barbara, California.

 

The following is a schedule of future minimum lease payments under operating leases as of August 31, 2014:

 

Fiscal Years Ending August 31,

   

2015

   

144,420

 

2016 

   

108,315

 

Total minimum lease payments

 

$

252,735

 

 

The leases are written under separate arrangements originally expiring throughout fiscal 2014. During fiscal 2014, the Company exercised its option to renew some of the leases for an additional two years at increased rental rates. Rent expenses for the years ended August 31, 2014 and 2013 totaled $172,604 and $184,556 respectively. The Company recognizes rent expense on a straight-line basis over the lease term including expected renewal periods. The difference between rent expenses and rent payments is recorded as deferred rent in current and long-term liabilities. No deferred rent existed as of August 31, 2014 and 2013, respectively.

 

Indemnification Agreements

 

In the ordinary course of business, the Company may provide indemnifications of varying scope and terms to customers, vendors, lessors, business partners, and other parties with respect to certain matters, including, but not limited to, losses arising out of breach of such agreements, services to be provided by the Company or from intellectual property infringement claims made by third parties. In addition, the Company plans to enter into indemnification agreements with directors and certain officers and employees that will require the Company, among other things, to indemnify them against certain liabilities that may arise by reason of their status or service as directors, officers or employees.

 

While the outcome of these matters cannot be predicted with certainty, the Company does not believe that the outcome of any claims under indemnification arrangements will have a material adverse effect on the Company’s financial position, results of operations, or cash flows.

 

Legal Proceedings

 

The Company is potentially subject to various legal proceedings and claims arising in the ordinary course of its business. There are no pending legal proceedings against the Company as of the date of these financial statements.

 

 
51

  

7. Income Taxes

 

The provision for income tax expense (benefit) consists of the following:

 

    Fiscal Years Ended August 31,  
    2014     2013  

Current

               

Federal

 

$

   

$

 

State and local

   

     

 

Total current income tax expense

   

     

 

Deferred

               

Federal

 

$

(242,615

)

 

$

(1,119,207

)

State and local

   

(74,650

)

   

(382,823

)

Valuation allowance

   

317,265

     

1,502,030

 

Total deferred income tax expense

   

     

-

 
                 

Total income tax expense

 

$

   

$

-

 

 

The following table presents a reconciliation of the statutory federal rate and the Company’s effective tax rate for the periods presented.

 

    Fiscal Year Ended August 31,  
    2014     2013  
         

U.S. federal taxes at statutory rate

   

34

%

   

34

%

State taxes, net of federal benefit

   

6

     

6

 

Permanent differences

   

     

 

Change in valuation allowance

   

(40

)%

   

(40

)%

Change in rate

   

     

 

Other

   

     

 
                 

Effective tax rate

   

%

   

%

 

 
52

 

As of August 31, 2014, the Company had federal net operating loss carryforwards of approximately $4,347,000, which includes stock-based compensation deductions of approximately $716,000. The federal net operating losses and tax credits expire in years beginning in 2021. As of August 31, 2014, the Company had state net operating loss carryforwards of approximately $4,347,000 that expire in years beginning in 2014. Under Section 382 and 383 of the Internal Revenue Code of 1986, as amended, or the Code, if a corporation undergoes an “ownership change,” the corporation’s ability to use its pre-change net operating loss carryforwards and other pre-change tax attributes, such as research tax credits, to offset its post-change income may be limited. In general, an “ownership change” will occur if there is a cumulative change in our ownership by “5-percent shareholders” that exceeds 50 percentage points over a rolling three-year period. Similar rules may apply under state tax laws. The Company has previously experienced “ownership changes” under section 382 of the Code and comparable state tax laws. The Company estimates that none of the federal and state pre-change net operating losses will be limited under Section 382 of the Code.

 

As of August 31, 2014 and 2013, the Company maintained a full valuation allowance on its net deferred tax assets. The valuation allowance was determined in accordance with the provisions of ASC 740, Accounting for Income Taxes, which requires an assessment of both positive and negative evidence when determining whether it is more likely than not that deferred tax assets are recoverable. Such assessment is required on a jurisdiction by jurisdiction basis. The Company’s history of cumulative losses, along with expected future U.S. losses required that a full valuation allowance be recorded against all net deferred tax assets. The Company intends to maintain a full valuation allowance on net deferred tax assets until sufficient positive evidence exists to support reversal of the valuation allowance.

 

The Company files income tax returns in the United States and California. The 2012 - 2014 tax years remain subject to examination for U.S. federal and state purposes. All net operating losses and tax credits generated to date are subject to adjustment for U.S. federal and state purposes. The Company is not currently under examination in federal or state jurisdictions.

 

8. Capital Lease – in Default

 

The Company periodically leases computer servers and related hardware under capital lease agreements. The lease terms are typically from three to five years, depending on the type of equipment. The leased equipment typically has a bargain purchase price, and qualifies for treatment as a capital lease. For book purposes, the assets are amortized over their estimated useful lives.

 

Assets under capital lease as of August 31, 2014 and 2013 were as follows:

 

    2014     2013  
                 

Servers

 

$

147,049

   

$

147,049

 

Less: accumulated depreciation

   

(147,049

)

   

(99,984

)

Net assets under capital lease

 

$

-

   

$

47,065

 

 

On March 22, 2013, the Company reached a settlement and release agreement with IBM Credit, LLC, (“IBM”) the lessor associated with the Company’s computer servers and software classified under capital lease. The balance owed to IBM as of March 22, 2013 was agreed to be $108,704. Payments of $9,000 per month are scheduled in order to satisfy this balance. The final payment was due March 1, 2014 is for $9,704. As of August 31, 2014 and as of the date of these financial statements, the Company was in default of this agreement and the amount outstanding of $63,704 is reflected as a current liability on the accompanying balance sheet.

 

 
53

 

9. Related Party Transactions

 

The related party payable as of August 31, 2014 and 2013 consists of unpaid compensation and non-interest bearing cash advances and charges on personal credit lines made on behalf of the Company by the Company’s Chief Executive Officer and an executive of the Company’s subsidiary. The balances owed to the executives are not secured and are due on demand. Interest will be charged on these balances. However, no formal agreement has been executed to quantify the interest. The Company has only been operating since November 30, 2011. As a result, the Company has an extremely limited credit history. The Company’s Chief Executive Officer, and the Chief Executive Officer of StreamTrack Media, Inc. use their personal credit cards to fund operations on a frequent basis. If the Company did not have access to these credit cards, the Company would have to rely exclusively on external sources of capital. The Company’s external sources of capital are not always readily available. Once the Company’s track record is more established and results of operations are profitable, then external sources of capital should become more readily available. As a result, in time-constrained circumstances, the use of personal credit cards is necessary until such time as the Company is able to build up its own credit-worthiness and access more readily available and significant credit.

 

RL entered into several convertible promissory notes with its founders, officers and high-level executives since its inception on December 1, 2011, see Note 11 for additional information.

 

On July 1, 2012, RL entered into a 3-year consulting agreement with Carter Toni, the former Vice President, Product Development, of StreamTrack. Mr. Toni agreed to an annual salary of $99,600 and was granted 50,000 shares of RL common stock that will vest over the term of the consulting agreement. This salary was deferred until January 1, 2013.

 

On July 1, 2012, RL entered into a 3-year consulting agreement with Jennifer Freides, the former Chief Operating Officer of StreamTrack. Ms. Freides agreed to an annual salary of $99,600 and was granted 25,000 shares of RL common stock that will vest over the term of the consulting agreement. This salary was deferred until January 1, 2013. See Note 5 for discussion regarding an agreement with the Rightmail Officers.

 

On July 1, 2012, RL entered into a 3-year consulting agreement with Michael Freides, the former President of StreamTrack. Mr. Freides agreed to an annual salary of $99,600 and was granted 25,000 shares of RL common stock that will vest over the term of the consulting agreement. This salary was deferred until January 1, 2013. See Note 5 for discussion regarding an agreement with the Rightmail Officers.

 

RL recorded consulting fees payable to these three executives on a straight-line basis, over the term of the agreements. A total of $99,600 and $158,589 in consulting fees were recorded for the years ended August 31, 2014 and 2013, respectively.

 

On July 1, 2012, RL acquired a customer list from Rightmail, an entity wholly owned by Michael Freides, in exchange for 300,000 shares of RL common stock valued at $159,000. See Note 5 for discussion regarding an agreement with the Rightmail Officers.

 

 
54

 

10. Factor Line of Credit

 

On January 26, 2012 the Company executed a contract with an unrelated party (the “Factor”) to provide financing to the Company in the form of a factoring line of credit. The Company utilizes the factoring line of credit to receive cash advances on its accounts receivable balances prior to its customers paying the balances owed to the Company. The Factor charges a variety of fees totaling approximately 3% of the funds advanced by the Factor. On April 16, 2013, the Company executed a payoff agreement with the Factor and made payment to the Factor in full satisfaction of all amounts owed to the Factor. By executing the payoff agreement, the Company also terminated its agreement with the Factor.

 

11. Debt Instruments

 

Asset-Based Debt Financing

 

On April 11, 2013, the Company executed a non-dilutive asset-based debt financing (the “Lender Financing”) with a third party (the “Lender”). The Lender Financing consists of a $250,000 line of credit secured by all of the Company’s assets. The Company’s management also executed limited recourse guarantees with the Lender. Interest is payable monthly based on a floating interest rate determined based on a formula outlined in detail within the financing agreement. The Company anticipates the effective monthly interest rate charged on the outstanding balance owed to the third party will be between 2.2% and 1.1%. The Lender Financing was due and payable in full on September 30, 2013.

 

On June 20, 2014, the Company executed an extension to this agreement whereby the maturity date has been extended to September 30, 2015. The Lender financing is currently capped at $520,000 which begins decreasing to $500,000 on September 30, 2014; $450,000 on December 31, 2014; $400,000 on March 31, 2015; and $300,000 on June 30, 2015.

 

Convertible Notes Payable

 

Creditor

 

The Company has relied on financing from a lender since 2010 (the “Creditor”). Each note issued by the Creditor (the “Creditor Notes”) bears interest per annum at a rate of 8%, default interest rate of 22% and is generally payable within six months from the issuance date. In addition, the Creditor Notes are convertible into shares of common stock of the Company beginning 180 days after the issuance and up until the note comes due (or later if extended). The Creditor Notes are convertible into shares of the Company’s common stock at a conversion price calculated based on the average of the five (5) lowest bid prices over the 10 day period ending one (1) day prior to the measurement date multiplied by 61%. The investor will be limited to convert no more than 9.99% of the issued and outstanding common stock at time of conversion at any one time. The table below details the transactions with the Creditor during the years ended August 31, 2014 and 2013.

 

Creditor Notes, principal balance as of August 31, 2012   $ 175,500  
Proceeds received from additional Creditor Notes     100,000  
On issuance discount related to additional Creditor Notes     3,500  
Conversion of Creditor Notes to common stock (166,477 common shares issued)   (48,500 )
Creditors Notes, principal balance as of August 31, 2013     230,500  
       
Proceeds received from additional Creditor Notes     42,500  
Conversion of Creditor Notes to common stock (25,499,783 common shares issued)   (127,356 )
Assignment of Creditor Notes   (145,644 )
Creditor Notes, principal balance, August 31, 2014  

$

-  

 

 
55

  

As a result of the fact that the number of shares the Creditor Notes was convertible into was indeterminable, the Company determined a derivative liability was embedded within the Creditor Notes. For each of the Creditor Notes, the Company measured the derivative liability using the input attributes disclosed below and recorded a derivative liability in connection with such. During the year ended August 31, 2013, as a result of the valuation of the derivative liability being in excess of the value of the proceeds of the Creditor Note by $100,000, a loss of $52,867 was recorded by the Company within change in fair value of derivatives in June 2013. The debt discount associated with the Creditor Note was immediately expensed to interest expense as the Creditor Note at recording was due on demand.

 

In April 2014, the Creditor entered into an exchange agreement with another lender whereby they transferred their interest in the Creditor Notes to the other lender. See below for additional information.

 

Creditor #2

 

In April 2014, the Creditor entered into an exchange agreement with another lender (the “Creditor #2”). Whereby the Creditor transferred the Creditor's notes and accrued interest to Creditor #2. In April, the Company entered i) a note agreement for $284,560 representing amounts transferred from the Creditor; ii) two $125,000 notes in which the proceeds were received on the same date (collectively referred to as the “Creditor #2 Notes”) with Creditor #2. The Creditor #2 Notes bears interest per annum at 10.0%, payable six months after the issuance date and is convertible on the date of issuance based upon based upon a 45% discount to lowest trading price, for the 15 trading days prior to conversion. As a result, the lower the stock price at the time the Creditor #2 converts the Creditor #2 Notes, the more common shares the Creditor #2 will receive. The table below details the transactions with the Creditor #2 during the year ended August 31, 2014.

 

Creditor #2 Notes, principal balance as of August 31, 2013  

$

-  
Assignment of Creditor Notes     284,560  
Proceeds received from additional Creditor #2 Notes     250,000  
Conversion of Creditor #2 Notes to common stock (39,267,666 common shares issued)   (70,090 )
Creditor #2 Notes, principal balance as of August 31, 2014   $ 464,470  

 

To the extent the Creditor #2 converts the Creditor #2 Notes and then sells its common stock, the market price of the common stock may decrease due to the additional shares in the market. This could allow the Creditor #2 to receive greater amounts of common stock upon conversion. The sale of each share of common stock could further depress the stock price. Due to the floating conversion price of the notes, the Company does not know the exact number of shares that the Creditor #2 would be issued upon conversion. The table in Note 13 details the number of shares of the Company’s common stock the Creditor #2 and other variable convertible notes would be issued, if the Creditor #2 elected to convert the Creditor #2 Notes to common shares on each reporting date. The shares issuable upon conversion of the Creditor #2 Notes may result in substantial dilution to the interests of the Company’s other shareholders. In this regard, even though the investor may not hold shares amounting to more than 9.99% of the outstanding shares at one time, this restriction does not prevent the investor from selling some of its holdings and then receiving additional shares. In this way, the investor could sell more than the 9.99% limit while never holding more than the limit.

 

Due to the significant change in terms and amounts payable between the Creditor Notes and Creditor #2 Notes, the Company accounted for the transaction as an extinguishment of the Creditor Note on the date of the exchange. In connection with this extinguishment, the Company recorded a loss on extinguishment of $1,439,044 as the derivatively liability associated with the Creditor #2 Notes was significantly greater in value than that of the Creditor Notes. See below for valuation methods used to determine the fair value of the Company's derivative liabilities.

 

 
56

  

In addition, the Company recorded a derivative liability in connection with the $250,000 in proceeds received from the Creditor #2. The Company measured the derivative liability using the input attributes disclosed below and recorded a derivative liability of $1,469,891 as of the date of issuance. As a result of the valuation of the derivative liability being in excess of the value of the proceeds of the Creditor #2 Note by $1,219,891, the amount was expensed to derivative expense. The Company recorded a full discount to these notes which is being amortized over the term of the Creditor #2 Notes using the straight line method. During the year ended August 31, 2014, $187,500 was amortized to interest expense with $62,500 of the discount remaining as of August 31, 2014 which will be expensed fully in fiscal 2015.

 

Vendor Convertible Note

 

On November 1, 2012, the Company issued a convertible note for $140,000 (the “Vendor Note”) to a former Vendor ("Vendor"). The Vendor Note was executed on November 1, 2012 and was immediately convertible into the Company’s common stock at a 50% discount to the lowest bid price as quoted on the OTC for the five days prior to the conversion date. The table below details the transactions with the Vendor during the years ended August 31, 2014 and 2013.

 

Vendor Note, principal balance as of August 31, 2012  

$

-  
Issuance of Vendor Note     140,000  
Conversion of Vendor Note to common stock (300,000 common shares issued)   (43,500 )
Vendor Note, principal balance as of August 31, 2013     96,500  
       
Conversion of Vendor Note to common stock (28,000,000) common shares issued)   (61,200 )
Vendor Note, principal balance, August 31, 2014   $ 35,300  

 

As a result of the fact that the number of shares the Vendor Note was convertible into was indeterminable, the Company determined a derivative liability was embedded within the Vendor Note. The Company measured the derivative liability using the input attributes disclosed below and recorded a derivative liability of $190,927 as of November 1, 2012. As a result of the valuation of the derivative liability being in excess of the value of the proceeds of the Vendor Note by $50,927, was recorded within change in fair value of derivatives by the Company on November 1, 2012. The debt discount associated with the Vendor Note was immediately expensed to interest expense as a result of the Vendor Note being immediately convertible and due on demand.

 

As of May 31, 2014, the conversion price of the $35,300 Vendor Note is based upon a 50% discount to lowest five days bid prices of the Company’s common stock over the five-day period prior to conversion. As a result, the lower the stock price at the time the Vendor converts the Vendor Note, the more common shares the Vendor will receive. To the extent the Vendor converts the Vendor Note and then sells its common stock, the common stock may decrease due to the additional shares in the market. This could allow the Vendor to receive greater amounts of common stock upon conversion. The sale of each share of common stock further depresses the stock price. Due to the floating conversion price of the notes, the Company does not know the exact number of shares that the Vendor would be issued upon conversion. The table below details the number of shares of the Company’s common stock the Vendor would be issued, if the Vendor elected to convert the Vendor Note to common shares on each reporting date. The shares issuable upon conversion of the Vendor Note may result in substantial dilution to the interests of the Company’s other shareholders.

 

 
57

  

Convertible Promissory Notes

 

As of May 31, 2014, the Company has ten convertible promissory notes issued between December 2011 and May 2014. The convertible promissory notes bear interest at ether 4% or 8% per annum and are due in full, including principal and interest, three years from the issuance date ranging from December 2014 to August 2016. The convertible promissory notes also include a conversion option whereby the holders may elect at any time to convert any portion or the entire balance into the Company’s common stock at fixed conversion prices ranging from $0.0038 to $1.25. The table below details the transactions associated with the convertible promissory notes during the years ended August 31, 2014 and 2013.

 

Convertible Promissory Notes, principal balance as of August 31, 2012   $ 835,000  
Proceeds received from additional Convertible Promissory Notes     -  
Convertible Promissory Notes, principal balance as of August 31, 2013     835,000  
       
Proceeds received from additional Convertible Promissory Notes     25,000  
Payments on Convertible Promissory Notes - Related Party   (114,866 )
Convertible Promissory Notes, principal balance as of August 31, 2014   $ 745,134  

 

Of the convertible promissory notes outstanding, $410,134 are held by related parties. These related parties consist of the Company's officers, former officers, significant shareholders or entities controlled by these individuals. As of August 31, 2014, $325,000 of these notes were included within the current portion of convertible promissory notes on the accompanying balance sheet as the note was due within one year of the balance sheet.

 

For eight of the convertible promissory notes, the conversion feature associated with the convertible promissory notes provide for a rate of conversion that is below market value. This conversion feature is accounted for as a beneficial conversion feature. A beneficial conversion feature was recorded and classified as a debt discount on the balance sheet at the time of issuance of each convertible promissory note with a corresponding credit to additional paid-in capital.

 

In addition, six of the convertible promissory notes received warrants to purchase shares of the Company's common stock. The valuation of the stock warrants and the beneficial conversion feature associated with the issuance of convertible promissory notes utilized valuation inputs and related figures provided by a professional and independent valuation firm. The Company allocated the a portion of the proceeds received from the convertible promissory notes to the warrants using the relative fair value resulting in a debt discount to each convertible promissory note.

 

The discounts are amortized over the term of the convertible promissory note using the straight line method. The amortized value for each period is recorded as an offset against the debt discount on the balance sheet, classified as interest expense - accretion in the statement of operations and as accretion of debt discount within the statement of cash flows. During the year ended August 31, 2014, the Company recorded a beneficial conversion feature of $22,895 in connection with the issuance of $25,000 in convertible notes. During the years ended August 31, 2014 and 2013, $58,836 and $38,448 of the discounts were amortized to interest expense, respectively. As of August 31, 2014, $31,869 discounts remained which will be expensed in fiscal 2015.

 

 
58

  

Future maturities of the principal balances of the Company’s Creditor #2, Vendor Note and convertible promissory notes, in the aggregate, are as follows for the years ending August 31,

 

2015   $ 1,149,770  
2016     95,134  
Gross Total   $ 1,244,904  
Discounts   (94,374 )
Net Total   $ 1,150,530  

 

Derivative Liabilities

 

Creditor Notes

 

Upon the six-month anniversary (180 days) of all financings with the Creditor, the shares underlying the Creditor’s Notes were issuable without restriction and could be sold to the public through the OTC Bulletin Board. As a result of the conversion price not being fixed, the number of shares of the Company’s common stock that were issuable upon the conversion of the Creditor’s Notes was indeterminable until such time as the Creditor elects to convert to common stock.

 

On the six-month anniversary of Creditor Notes, the Company measures and records a derivative liability using the input attributes disclosed below. On April 15, 2014 (date of exchange with Creditor #2) and August 31, 2013, the Company re-measured the derivative liability using the weighted average input attributes below and determined the value to be $206,576 and $483,060, respectively.

 

    April 15,
2014
    August 31,
2013
 
         

Expected life (in years)

 

0.10

   

0.10

 

Balance of note and accrued interest outstanding

 

$

327,240

   

$

193,341

 

Stock price

 

$

0.0140

   

$

0.140

 

Effective conversion price

 

$

0.0084

   

$

0.058

 

Shares issuable upon conversion

   

33,864,861

     

3,333,465

 

Risk-free interest rate

   

0.30

%

   

0.40

%

Expected volatility

   

61.83

%

   

61.83

%

Expected dividend yield

   

-

     

-

 

 

 
59

 

Creditor #2 Note

 

The Creditor #2 Notes were executed on April 15, 2014 and were immediately convertible into the Company’s common stock at a 45% discount to the lowest trading price for the 15 days prior to the conversion date. As a result of the fact that the number of shares the Creditor #2 Notes was convertible into was indeterminable, the Company determined a derivative liability was embedded within the Creditor #2 Notes. The Company measured the derivative liability using the input attributes disclosed below and recorded a derivative liability of $3,158,190 as of April 15, 2014 of which $1,219,891 was included within “change in fair value of derivatives” due to a portion of the derivative liability being in excess of the $250,000 in proceeds received and $1,481,723, which included offset of $206,576 from relief of the derivative liability related to the Creditor Notes, within “Loss on extinguishment” due to extinguishment accounting on the Creditor Note transferred to Creditor #2. On August 31, 2014, the Company re-measured the derivative liability using the input attributes below and determined the value to be $946,319.

 

    August 31,
2014
    April 15,
2014
 
         

Expected life (in years)

 

0.50

   

0.50

 

Balance of note and accrued interest outstanding

 

$

483,299

   

$

534,560

 

Stock price

 

$

0.0017

   

$

0.0140

 

Effective conversion price

 

$

0.0007

   

$

0.0021

 

Shares issuable upon conversion

   

675,942,496

     

254,692,702

 

Risk-free interest rate

   

0.50

%

   

0.30

%

Expected volatility

   

308.36

%

   

61.83

%

Expected dividend yield

   

-

     

-

 

 

Vendor Note

 

The Vendor Note was executed on November 1, 2012 and was immediately convertible into the Company’s common stock at a 50% discount to the lowest bid price as quoted on the OTC Bulletin Board for the five days prior to the conversion date. As a result of the fact that the number of shares the Vendor Note was convertible into was indeterminable, the Company determined a derivative liability was embedded within the Vendor Note. The Company measured the derivative liability using the input attributes disclosed below and recorded a derivative liability of $190,927 as of November 1, 2012. As a result of the valuation of the derivative liability being in excess of the value of the proceeds of the Vendor Note by $50,927, a deemed dividend of $50,927 was recorded by the Company on November 1, 2012. The debt discount of $140,000 associated with the Vendor Note was immediately expensed to interest expense – accretion as a result of the Vendor Note being immediately convertible and due on demand. On August 31, 2014 and 2013, the Company re-measured the derivative liability using the input attributes below and determined the value to be $76,031 and $295,194, respectively.

 

    August 31,
2014
    August 31,
2013
 
         

Expected life (in years)

 

0.50

   

0.10

 

Balance of note outstanding

 

$

35,300

   

$

96,500

 

Stock price

 

$

0.0017

   

$

0.1420

 

Effective conversion price

 

$

0.0007

   

$

0.0350

 

Shares issuable upon conversion

   

54,307,692

     

2,757,143

 

Risk-free interest rate

   

0.50

%

   

0.40

%

Expected volatility

   

308.36

%

   

61.83

%

Expected dividend yield

   

-

     

-

 

 

 
60

 

12. Stockholders’ Equity

 

Series A Preferred Stock

 

Each share of Series A Preferred Stock has voting rights equal to the voting equivalent of the common stock into which it is convertible at the time of the vote. All outstanding shares of Series A Preferred Stock will automatically convert into common stock on the first business day after the closing date of the acquisition by the Company of 100% of the total issued and outstanding capital stock of RadioLoyalty, Inc., a California corporation. The holders of the Series A Preferred Stock are not entitled to dividends. The Series A Preferred Stock has no preferential rights to the Company’s common stock and will share in any liquidation proceeds with the common stock on an as converted basis.

 

Series B Preferred Stock

 

On October 25, 2013, the Company filed a Certificate of Designation of Series B Preferred Stock (the "Series B Certificate of Designation") with the Secretary of State of Wyoming. Pursuant to the Series B Certificate of Designation, the Company designated 200,000 shares of its blank check preferred stock as Series B Preferred Stock. The Series B Preferred Stock will rank senior to the common stock, Series A Preferred Stock and any subsequently created series of preferred stock that does not expressly rank pari passu with or senior to the Series B Preferred Stock (the "Junior Stock"). The Series B Preferred Stock will not be entitled to dividends. In the event of a liquidation, the Series B Preferred Stock will be entitled to a payment of the Stated Value of $1.00 per share prior to any payments being made in respect of the Junior Stock. Each share of Series B Preferred Stock will entitle the holder to vote on all matters voted on by holders of common stock as a single class. With respect to any such vote, each share of Series B Preferred Stock will entitle the holder to cast such number of votes equal to 0.000255% of the total number of votes entitled to be cast. Effective upon the closing of a Qualified Financing, all issued and outstanding shares of Series B Preferred Stock will automatically convert into common stock in an amount determined by dividing the product of the number of shares being converted and the Stated Value by the Conversion Price. The Conversion Price will be equal to the price per share of the common stock sold under the Qualified Financing (or, if the Qualified Financing involves the sale of securities convertible into common stock, by the conversion price of such convertible securities). A "Qualified Financing" is defined as the sale by the Company in a single offering of common stock or securities convertible into common stock for gross proceeds of at least $5,000,000.

 

On October 31, 2013, the Company entered into amendment, waiver and exchange agreements (the "Exchange Agreements") with Michael Hill (the Company's chief executive officer and director) and Aaron Gravitz (the Company's director). Under each Exchange Agreement, the Company issued to each of Mr. Hill and Mr. Gravitz 100,000 shares of Series B Preferred Stock in exchange for $100,000 in unpaid compensation. In connection with the Exchange Agreements, the Company relied on the exemptions from registration provided by Section 3(a)(9) and 4(a)(2) under the Securities Act of 1933, as amended (the "Securities Act").

 

Common Stock

 

Each share of common stock has the right to one vote per share. The holders of common stock are also entitled to receive dividends as and when declared by the board of directors of the Company, whenever funds are legally available. These rights are subordinate to the dividend rights of holders of all classes of stock outstanding at the time.

 

On January 2, 2013, the Wyoming Secretary of State accepted the filing by the Company of an Amended and Restated Articles of Incorporation (“Amended and Restated Articles”) that was filed with the Wyoming Secretary of State on December 27, 2012 in order to (1) effect a one-for-twelve hundred reverse stock split of all of the issued and outstanding common stock for shareholders of record on the recording date of the Amended and Restated Articles, (2) empower the Company’s board of directors to fix, by resolution, the rights, preferences and privileges of, and qualifications, restrictions and limitations applicable to, any series of the Company’s preferred stock, and (3) change the Company’s name to StreamTrack, Inc. In connection with the reverse stock split, the Company also filed submitted a notification and related documentation to the Financial Industry Regulatory Authority (“FINRA”).

 

On March 6, 2013, FINRA approved the reverse stock split and name change to StreamTrack, Inc. On that day, one (1) new share of the Company’s common stock was exchanged for the cancellation of each 1,200 shares of the Company’s previously outstanding common stock. All references to the Company’s common stock included within these financial statements included herein have been prepared on a post-split basis.

 

On March 7, 2013, to complete the acquisition of RL, and a recapitalization of the Company, the Company issued a total of 14,868,095 shares of its common stock, on a post-split basis, to the former shareholders of RL in connection with the asset purchase agreement between the Company and RL dated August 31, 2012.

 

 
61

  

On March 7, 2013, the holders of the Series A Preferred Stock elected to convert all outstanding shares of Series A Preferred Stock to 1,510,417 shares of the Company’s common stock, on a post-split basis. Subsequent to these conversions, no further shares of the Series A Preferred Stock remained outstanding.

 

During the year ended August 31, 2014, the Company issued 7,750,000 shares of common stock valued at $58,500 to a law firm in settlement of accounts payable of $37,500 relating to legal services. The fair market value of the common stock issued was determined based upon the closing market price of the Company's common stock on the date of the issuance. The fair market value of the common stock issued in excess of the accounts payable was recorded as legal expense within general and administrative expenses.

 

See Notes 5, 6, 9 and 11 for discussions regarding the issuance of common stock.

 

Detachable Stock Warrants

 

In connection with the acquisition of RL on August 31, 2012, the Company assumed a total of 362,500 detachable stock warrants from RL (the “RL Warrants”). The RL Warrants have a three-year term and are convertible into the Company’s common stock at an exercise price of $0.41 per share. The RL Warrants had been previously convertible into RL common stock at a price of $0.50 per share. The exercise price of the RL Warrants, that became exercisable for issuance of the Company’s common stock as of August 31, 2012, was adjusted to $0.41 upon the closing of the August 31, 2012 acquisition.

 

Stock Based Compensation

 

Stock-based compensation expenses related to all employee and non-employee stock-based awards for the fiscal years ended August 31, 2014 and 2013 are as follows:

 

    Fiscal Year Ended August 31,  
    2014     2013  
                 

Stock-based compensation expenses:

               

Consulting fees

 

$

-

   

$

117,469

 

Product development

   

-

     

379,801

 

Marketing and sales

   

8,262

     

69,063

 

Officer compensation

   

-

     

-

 
                 

Total stock-based compensation, recorded in costs and expenses

 

$

8,262

   

$

566,333

 

 

From time to time the Company grants RSUs which are expensed ratably over the vesting period. RSUs vest daily on a cliff basis over the service period, generally three years. The Company recorded stock-based compensation expense related to restricted stock units of $8,262 and $566,333 during the fiscal years ended August 31, 2014 and 2013, respectively. During the year ended August 31, 2013, the Company accelerated the vesting of the RSUs resulting in almost all of the deferred amounts being expensed. In addition, in connection with the Company's policy of revaluing RSUs for consultants at each reporting period, the Company revalued the RSU at the date of acceleration resulting in a reclass of $159,810 to additional paid-in capital of deferred compensation that was not required to be recorded as the fair value of the RSUs was less than the initial value recorded to deferred compensation. As of August 31, 2014, all compensation costs related to RSUs has been recognized.

 

 
62

 

The following table summarizes the activities for the Company’s RSUs for the year ended August 31, 2014:

 

    Number of Shares     Weighted- Average Grant-Date Fair Value  
                 

Unvested at August 31, 2012

   

30,417

   

$

0.29

 

Granted

   

-

     

-

 

Vested

   

(30,417

)

   

0.29

 

Canceled

   

-

     

-

 
                 

Unvested at August 31, 2014

   

-

   

$

-

 

 

13. Net Loss Per Share

 

Basic net loss per share is computed by dividing the net loss attributable to common stockholders by the weighted-average number of shares of common stock outstanding during the period.

 

Diluted net loss per share is computed by giving effect to all potential shares of common stock, including the shares issuable upon conversion of the Company’s convertible promissory notes, the Series A Preferred Stock, the RL convertible promissory notes, and the RL warrants to purchase common stock. Basic and diluted net loss per share was the same for each year presented as the inclusion of all potential common shares outstanding would have been anti-dilutive.

 

The following potential common shares outstanding were excluded from the computation of diluted net loss per share for the years ended August 31, 2014 and 2013 because including them would have been anti-dilutive:

 

    As of August 31,  
    2014     2013  
         

Convertible promissory notes with ratchet provisions

   

730,250,188

     

8,507,844

 

Series A Preferred Stock

   

-

     

-

 

Other convertible promissory notes

   

8,314,429

     

2,396,486

 

Warrants to purchase RL common stock

   

362,500

     

362,500

 
                 

Total quantifiable common stock equivalents

   

738,927,117

     

11,266,830

 

 

 
63

 

14. Subsequent Events

 

Subsequent to August 31, 2014, the Company issued 132,431,210 shares of common stock related to the conversion of $39,724 in notes payable.

 

Subsequent to August 31, 2014, the Company issued 126,322,000 shares of common stock to ASC related to the satisfaction of $63,029 in accounts payable.

 

Subsequent to August 31, 2014, the Company received $50,000 from third parties under convertible notes payable. The notes are convertible at $0.0002 per share, incur interest at 4% and is due September 15, 2017.

 

On September 15, 2014, the Chief Executive Officer of the Company loaned the Company $76,000 under a convertible note payable. The note is convertible at $0.0001 per share, incurs interest at 8% per annum and due September 15, 2016.

 

On November 5, 2014, the Chief Executive Officer of the Company loaned the Company $11,000 under a convertible note payable. The note is convertible at $0.0001 per share, incurs interest at 8% per annum and is due November 5, 2016.

 

On September 15, 2014, the Chief Executive Office of StreamTrack Media, Inc. loaned the Company $55,000 under a convertible note payable. The note is convertible at $0.0001 per share, incurs interest at 8% per annum and is due September 15, 2016.

 

On November 24, 2014, the Company entered into settlement agreement with the Chief Executive Officer related to amounts due in connection with advances to the Company made by the Chief Executive Officer and accrued payroll. Under the terms of the agreement, the Company issued a convertible note payable of $316,758 which incurs interest at 8%, convertible immediately at $0.0001 per share and is due November 24, 2016. In addition, the Chief Executive Officer has agreed to a reduced salary of $50,000 per annum for the period from December 1, 2014 to May 31, 2015. Effective June 1, 2015, the Chief Executive Officer's salary increases back to $240,000 per annum.

 

On November 24, 2014, the Company entered into settlement agreement with the Chief Executive Office of StreamTrack Media, Inc. related to amounts due in connection with advances to the Company made by the Chief Executive Office of StreamTrack Media, Inc. and accrued payroll. Under the terms of the agreement, the Company issued a convertible note payable of $310,106 which incurs interest at 8%, convertible immediately at $0.0001 per share and is due November 24, 2016. In addition, the Chief Executive Office of StreamTrack Media, Inc. has agreed to a reduced salary of $50,000 per annum for the period from December 1, 2014 to May 31, 2015. Effective June 1, 2015, the Chief Executive Office of StreamTrack Media, Inc.'s salary increases back to $240,000 per annum.

 

 
64

  

ITEM 9. CHANGES IN AND DISAGREEMENTS WITH ACCOUNTANTS ON ACCOUNTING AND FINANCIAL DISCLOSURES

 

On July 28, 2014, Silberstein Ungar, PLLC (the “Former Accountant”) notified our company that its principals joined the accounting firm of KLJ & Associates, LLP. As a result of the transaction, on July 28, 2014, the Former Accountant resigned as our company’s independent registered public accounting firm and our company engaged KLJ & Associates, LLP (the “New Accountant”) as our company’s independent registered public accounting firm. The engagement of the New Accountant was approved by our company’s board of directors.

 

The Former Accountant’s audit reports on the financial statements of our company for the fiscal years ended August 31, 2013 and 2012 contained no adverse opinion or disclaimer of opinion, nor were they qualified or modified as to uncertainty, audit scope or accounting principles. The audit report of the Former Accountant on our company’s financial statements for the fiscal years ended August 31, 2013 and 2012 contained an unqualified opinion with an emphasis of a matter regarding our company’s ability to continue as a going concern.

 

During the fiscal years ended August 31, 2013 and 2012, and through July 28, 2014, there were no “disagreements” (as such term is defined in Item 304 of Regulation S-K) with the Former Accountant on any matter of accounting principles or practices, financial statement disclosure, or auditing scope or procedures, which disagreements if not resolved to the satisfaction of the Former Accountant would have caused them to make reference thereto in their reports on the financial statements for such periods. In addition, during that time there were no “reportable events” as that term is defined in Item 304(a)(1)(v) of Regulation S-K.

 

During the fiscal years ended August 30, 2013 and 2012 and through July 28, 2014, our company did not consult with the New Accountant regarding (i) the application of accounting principles to a specified transaction, either contemplated or proposed, or the type of audit opinion that might be rendered on our company’s financial statements, nor did the New Accountant provide advice to our company, either written or oral, that was an important factor considered by our company in reaching a decision as to the accounting, auditing or financial reporting issue; or (ii) any matter that was the subject of a “disagreement” or a “reportable event” (as those terms are defined in Item 304(a)(2) of Regulation S-K).

 

ITEM 9A. CONTROLS AND PROCEDURES

 

Evaluation of Disclosure Controls and Procedures

 

We maintain a system of disclosure controls and procedures that is designed to ensure that information required to be disclosed in our Exchange Act reports is recorded, processed, summarized, and reported within the time periods specified in the SEC’s rules and forms, and that such information is accumulated and communicated to our management, including our principal executive officer and principal financial officer, as appropriate, to allow timely decisions regarding required disclosures.

 

As of August 31, 2014, our management, including our principal executive officer and principal financial officer, had evaluated the effectiveness of the design and operation of our disclosure controls and procedures (as defined in Exchange Act Rules 13a-15(e) and 15d-15(e)) pursuant to Rule 13a-15(b) under the Exchange Act. Based upon and as of the date of the evaluation, our principal executive officer and principal financial officer concluded that information required to be disclosed is recorded, processed, summarized, and reported within the specified periods and is accumulated and communicated to management, including our principal executive officer and principal financial officer , to allow for timely decisions regarding required disclosure of material information required to be included in our periodic SEC reports. Based on the foregoing, our management determined that our disclosure controls and procedures were effective as of August 31, 2014.

 

 
65

  

Management’s Annual Report on Internal Control over Financial Reporting

 

Our management is responsible for establishing and maintaining adequate internal control over financial reporting, as such term is defined in Exchange Act Rule 13a-15(f). The design of any system of controls is based in part upon certain assumptions about the likelihood of future events, and there can be no assurance that any design will succeed in achieving its stated goals under all potential future conditions, regardless of how remote. All internal control systems, no matter how well designed, have inherent limitations. Because of its inherent limitations, internal control over financial reporting may not prevent or detect misstatements. Projections of any evaluation of effectiveness to future periods are subject to the risk that controls may become inadequate because of changes in conditions, or that the degree of compliance with the policies or procedures may deteriorate. Therefore, even those systems determined to be effective can provide only reasonable assurance with respect to financial statement preparation and presentation.

 

We carried out an evaluation, under the supervision and with the participation of our principal executive officer and principal financial officer of the effectiveness of our internal controls over financial reporting as of August 31, 2014. In making this assessment, our management used the criteria set forth by the Committee of Sponsoring Organizations of the Treadway Commission (COSO) in “Internal Control-Integrated Framework.” Based on this assessment, management believes that, as of August 31, 2014, our internal control over financial reporting was effective based on those criteria. There have been no changes in internal control over financial reporting since August 31, 2014, that has materially affected or is reasonably likely to materially affect our internal control over financial reporting.

 

No Attestation Report by Independent Registered Accountant

 

The effectiveness of our internal control over financial reporting as of August 31, 2014 has not been audited by our independent registered public accounting firm by virtue of our exemption from such requirement as a smaller reporting company.

 

Changes in Internal Controls over Financial Reporting

 

There have been no changes in the Company’s internal control over financial reporting that occurred during the Company’s fiscal year that have materially affected, or are reasonably likely to materially affect, the Company’s internal control over financial reporting.

 

Inherent Limitations on Effectiveness of Controls

 

The Company’s management does not expect that its disclosure controls or its internal control over financial reporting will prevent or detect all error and all fraud. A control system, no matter how well designed and operated, can provide only reasonable, not absolute, assurance that the control system’s objectives will be met. The design of a control system must reflect the fact that there are resource constraints, and the benefits of controls must be considered relative to their costs. Further, because of the inherent limitations in all control systems, no evaluation of controls can provide absolute assurance that misstatements due to error or fraud will not occur or that all control issues and instances of fraud, if any, within the Company have been detected. These inherent limitations include the realities that judgments in decision making can be faulty and that breakdowns can occur because of simple error or mistake. Controls can also be circumvented by the individual acts of some persons, by collusion of two or more people, or management override of the controls. The design of any system of controls is based in part on certain assumptions about the likelihood of future events, and there can be no assurance that any design will succeed in achieving its stated goals under all potential future conditions. Projections of any evaluation of controls effectiveness to future periods are subject to risks. Over time, controls may become inadequate because of changes in conditions or deterioration in the degree of compliance with policies or procedures.

 

ITEM 9B. OTHER INFORMATION

 

None.

 

 
66

 

PART III

 

ITEM 10. DIRECTORS, EXECUTIVE OFFICERS AND CORPORATE GOVERNANCE

 

The following table lists the executive officers and directors of the Company and its subsidiaries as of August 31, 2014:

 

Name

 

Age

 

Position

         

Michael Hill

 

38

 

Chief Executive Officer, President, Chief Financial Officer, Corporate Secretary, and Chairman of the Board of Directors of StreamTrack, Inc. and Chief Financial Officer, Corporate Secretary, and Chairman of the Board of Directors of StreamTrack Media, Inc.

         

Aaron Gravitz

 

34

 

Director of StreamTrack, Inc. and Chief Executive Officer of StreamTrack Media, Inc.

 

Michael Hill, age 38, has been the Chairman of the Board of Directors, Chief Executive Officer, President, Chief Financial Officer, and Corporate Secretary of StreamTrack, Inc. since May 2012. He is also the co-founder of RadioLoyalty, Inc., a digital media and streaming solutions provider with innovative technology focused on the internet, mobile, radio and television broadcasting industries which was acquired by StreamTrack’s wholly owned subsidiary, StreamTrack Media, Inc., a California corporation (“STMI”), in August 2012. Mr. Hill has been the Chief Financial Officer, Corporate Secretary, and Chairman of the Board of Directors of STMI since its inception and was the Chief Executive Officer and President of STMI from its inception to September 2012. Mr. Hill is a seasoned media executive with over 11 years of experience building digital businesses. Prior to launching RadioLoyalty in 2011, Mr. Hill was the Chief Strategy Officer of Lenco Mobile, Inc., a global mobile technology services and marketing company. His primary responsibilities were to oversee the development, deployment and launch of international offices in United Kingdom, Mexico, Colombia, Singapore, New Zealand, China, South Korea and Australia. Simultaneously, Mr. Hill was responsible for the technology design, development, launch and implementation of its MMS Messaging Platform with the world’s largest wireless carriers. Before joining Lenco Mobile, Mr. Hill founded AdMax Media in 2008, an advertising technology company where he developed an advertising network software, Admaximizer.com. From 2004 until 2008, Mr. Hill served as the Chairman and Chief Executive Officer of Commerce Planet. In 2008, both businesses were sold to a public company, Lenco Mobile Inc., which purchased all assets and liabilities, establishing the AdMax Media operation. A veteran of online advertising, Mr. Hill has founded multiple other private technology and media companies. Mr. Hill has designed and developed many proprietary technology platforms, including but not limited to UniversalPlayer TM , RadioLoyalty TM , Admaximizer TM , WatchThis TM , Jupiter MMS TM , and Build.mobi. Prior to this work, Mr. Hill served in the United States Navy, receiving the honor of Enlisted Surface Warfare Specialist.

 

Mr. Hill’s qualifications:

 

·

Leadership experience – Mr. Hill has been our Chairman, Chief Executive Officer, President, Chief Financial Officer, and Corporate Secretary since May 2012. He also currently serves as the Chairman, Chief Financial Officer, and Corporate Secretary of STMI.

·

Finance experience – Mr. Hill currently serves as Chief Financial Officer of StreamTrack, Inc. and has been supervising the financial management of StreamTrack, Inc. since May 2012.

·

Industry experience – Mr. Hill has built numerous successful digital media businesses for the past 11 years.

 

 
67

 

Aaron Gravitz . Mr. Gravitz, age 34, co-founded RadioLoyalty Inc. in 2011. He has been a director of the Company since September 2012 and the Chief Executive Officer of STMI since September 2012. He has over 16 years experience in the online advertising space. Prior to co-founding RadioLoyalty, Inc., he was the Chief Operating Officer of Lenco Media Inc. from January 2011 to September 2012 and the Chief Operating officer of AdMax Media Inc. from January 2010 to January 2011. Mr. Gravtiz joined Commerce Planet in 2004, serving in various roles, and ultimately as Chief Operating Officer. Mr. Gravitz has significant experience in operating an advertising network, bringing products to market, and managing the entire media buying and selling process. His track record includes founding multiple companies that grew to over 50 million dollars in combined sales, with several leading to acquisition. Mr. Gravitz’s current responsibilities at the Company include, but are not limited to, directing operations, overseeing media buying and sales, product development, managing strategic relationships, directing customer relations, and broadcaster development. Mr. Gravitz received a bachelor’s degree in public policy and ethics from the University of California Santa Barbara in 2004.

 

Mr. Gravitz’s qualifications:

 

·

Leadership Experience – Mr. Gravitz has held various leadership and executive positions including Chief Executive Officer of STMI and COO of RadioLoyalty Inc.

·

Industry Experience – Mr. Gravitz has built numerous successful digital media businesses for the past 11 years.

 

No director is required to make any specific amount or percentage of his business time available to us. Our officer intends to devote such amount of his time to our affairs as is required or deemed appropriate by us.

 

Limitation of Liability and Indemnification of Officers and Directors

 

Under the Wyoming General Corporation Law and the Company’s Articles of Incorporation, as amended, the Company’s directors will have no personal liability to the Company or its stockholders for monetary damages incurred as the result of the breach or alleged breach by a director of his “duty of care”. This provision does not apply to the directors’ (i) acts or omissions that involve intentional misconduct or a knowing and culpable violation of law, (ii) acts or omissions that a director believes to be contrary to the best interests of the corporation or its shareholders or that involve the absence of good faith on the part of the director, (iii) approval of any transaction from which a director derives an improper personal benefit, (iv) acts or omissions that show a reckless disregard for the director’s duty to the corporation or its shareholders in circumstances in which the director was aware, or should have been aware, in the ordinary course of performing a director’s duties, of a risk of serious injury to the corporation or its shareholders, (v) acts or omissions that constituted an unexcused pattern of inattention that amounts to an abdication of the director’s duty to the corporation or its shareholders, or (vi) approval of an unlawful dividend, distribution, stock repurchase or redemption. This provision would generally absolve directors of personal liability for negligence in the performance of duties, including gross negligence.

 

 
68

 

Insofar as indemnification for liabilities arising under the Securities Act may be permitted to directors, officers or persons controlling the Company pursuant to the foregoing provisions, the Company has been informed that in the opinion of the Securities and Exchange Commission, such indemnification is against public policy as expressed in the Act and is therefore unenforceable.

 

Board Committees

 

Our Board of Directors does not have an audit committee and our full Board of Directors is presently performing the functions of an audit committee. Our Board of Directors does not have a compensation committee so all decisions with respect to management compensation are made by the whole board. Our Board of Directors does not have a nominating committee. Therefore, the selection of persons or election to the board of directors was neither independently made nor negotiated at arm’s length.

 

Auditor Independence

 

Our Board of Directors has considered whether the provisions of non-audit services are compatible with maintaining our auditors’ independence.

 

Report of the Audit Committee

 

Our Board of Directors does not have an audit committee. Accordingly, we have not received any reports from an audit committee during the fiscal year ended August 31, 2014. Our full Board of Directors is presently performing the functions of an audit committee until an audit committee is formed in the future.

 

Code of Conduct

 

We not yet adopted a Code of Conduct to apply to our directors, officers and employees.

 

Compliance with Section 16(A) of Exchange Act

 

Section 16(a) of the Exchange Act requires our officers and directors, and certain persons who own more than 10% of a registered class of our equity securities (collectively, “Reporting Persons”), to file reports of ownership and changes in ownership (“Section 16 Reports”) with the Securities and Exchange Commission (the “SEC”). Reporting Persons are required by the SEC to furnish the Company with copies of all Section 16 Reports they file.

 

Based solely on its review of the copies of such Section 16 Reports received by it, or written representations received from certain Reporting Persons, all Section 16(a) filing requirements applicable to the Company’s Reporting Persons during and with respect to the fiscal year ended August 31, 2014 have been complied with on a timely basis.

 

 
69

 

ITEM 11. EXECUTIVE COMPENSATION

 

Compensation Discussion and Analysis

 

The following Compensation Discussion and Analysis describes the material elements of compensation for our executive officers identified in the Summary Compensation Table (“Named Executive Officers”), and executive officers that we may hire in the future. As more fully described below, our board of directors makes all decisions for the total direct compensation of our executive officers, including the Named Executive Officers. We do not have a compensation committee, so all decisions with respect to management compensation are made by the whole board.

 

Compensation Program Objectives and Rewards

 

Our compensation philosophy is based on the premise of attracting, retaining, and motivating exceptional leaders, setting high goals, working toward the common objectives of meeting the expectations of customers and stockholders, and rewarding outstanding performance. Following this philosophy, in determining executive compensation, we consider all relevant factors, such as the competition for talent, our desire to link pay with performance in the future, the use of equity to align executive interests with those of our stockholders, individual contributions, teamwork and performance, and each executive’s total compensation package. We strive to accomplish these objectives by compensating all executives with total compensation packages consisting of a combination of competitive base salary and incentive compensation.

 

To date, we have not applied a formal compensation program to determine the compensation of the Named Executives Officers. In the future, as we and our management team expand, our board of directors expects to add independent members, form a compensation committee comprised of independent directors, and apply the compensation philosophy and policies described in this section of the 10K.

 

The primary purpose of the compensation and benefits described below is to attract, retain, and motivate highly talented individuals when we do hire, who will engage in the behaviors necessary to enable us to succeed in our mission while upholding our values in a highly competitive marketplace. Different elements are designed to engender different behaviors, and the actual incentive amounts which may be awarded to each Named Executive Officer are subject to the annual review of the board of directors. The following is a brief description of the key elements of our planned executive compensation structure.

 

·

Base salary and benefits are designed to attract and retain employees over time.

·

Incentive compensation awards are designed to focus employees on the business objectives for a particular year.

·

Equity incentive awards, such as stock options and non-vested stock, focus executives’ efforts on the behaviors within the recipients’ control that they believe are designed to ensure our long-term success as reflected in increases to our stock prices over a period of several years, growth in our profitability and other elements.

·

Severance and change in control plans are designed to facilitate a company’s ability to attract and retain executives as we compete for talented employees in a marketplace where such protections are commonly offered. We currently have not given separation benefits to any of our Name Executive Officers.

 

Benchmarking

 

We have not yet adopted benchmarking but may do so in the future. When making compensation decisions, our board of directors may compare each element of compensation paid to our Named Executive Officers against a report showing comparable compensation metrics from a group that includes both publicly-traded and privately-held companies. Our board believes that while such peer group benchmarks are a point of reference for measurement, they are not necessarily a determining factor in setting executive compensation as each executive officer’s compensation relative to the benchmark varies based on scope of responsibility and time in the position. We have not yet formally established our peer group for this purpose.

 

 
70

 

Benefits and Prerequisites

 

At this stage of our business we have limited benefits and no prerequisites for our employees other than health insurance and vacation benefits that are generally comparable to those offered by other small private and public companies or as may be required by applicable state employment laws. We may adopt retirement plans and confer other fringe benefits for our executive officers in the future if our business grows sufficiently to enable us to afford them.

 

Separation and Change in Control Arrangements

 

We do not have any employment agreements with our Named Executive Officers or any other executive officer or employee of the Company. None of them are eligible for specific benefits or payments if their employment or engagement terminates in a separation or if there is a change of control.

 

Executive Officer Compensation

 

The following summary compensation table sets forth certain information concerning compensation paid to the Company’s Chief Executive Officer and its most highly paid executive officers (the “Named Executive Officers”) whose total annual salary and bonus for services rendered in all capacities for the year ended August 31, 2014 was $100,000 or more.

 

Summary Compensation Table

 

Name and Principal Position

 

Fiscal

Year

  Salary     Bonus     Restricted Stock Awards     All Other Compensation     Total  
                         

Michael Hill (1)

 

2014

 

$

240,000

     

-0-

   

$

-0-

     

-0-

   

$

240,000

 

Chairman, Chief Executive Officer, President, Chief

Financial Officer, and Corporate Secretary of

StreamTrack, Inc. and Chairman, Chief Financial Officer, and

Corporate Secretary of STMI

 

2013

 

$

240,000

     

-0-

   

$

-0-

     

-0-

   

$

240,000

 
                                             

Aaron Gravitz (2)

 

2014

 

$

240,000

     

-0-

   

$

-0-

     

-0-

   

$

240,000

 

Director of StreamTrack, Inc. and Chief Executive Officer of STMI

 

2013

 

$

240,000

     

-0-

   

$

-0-

     

-0-

   

$

240,000

 

_______________

(1)

Mr. Hill has been Chairman of the Board of Directors, Chief Executive Officer, President, Chief Financial Officer, and Corporate Secretary of StreamTrack since May 2012 and Chairman, Chief Financial Officer, and Corporate Secretary of STMI since August 2012. Current year salary amounts presented above include accrual of $20,000 per month currently being recorded in the Company's financial statements. As of August 31, 2014, total amounts included within related party payables on the accompanying balance sheet for the officer's services during the 2014 fiscal year were $240,000.

 

(2)

Mr. Gravtiz has been a director of StreamTrack since September 2012 and the Chief Executive Officer of STMI since September 2012. Current year salary amounts presented above include accrual of $20,000 per month currently being recorded in the Company's financial statements. As of August 31, 2014, total amounts included within related party payables on the accompanying balance sheet for the officer's services during the 2014 fiscal year were $240,000.

 

Employment Agreements

 

We have not entered into consulting agreements with our executive officers.

 

 
71

  

Outstanding Equity Awards at Fiscal Year-End

 

Employee Benefit Plans

 

We have not yet, and have no plans to, establish a management stock option plan pursuant to which stock options may be authorized and granted to the executive officers, directors, employees and key consultants of StreamTrack, Inc.

 

Director Compensation

 

None of our directors received any compensation for their respective services rendered to us as directors during the years ended August 31, 2013 and 2012.

 

ITEM 12. SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT AND RELATED STOCKHOLDER MATTERS

 

The following table sets forth the names of our executive officers and directors and all persons known by us to beneficially own 5% or more of the issued and outstanding common stock of StreamTrack, Inc. at October 30, 2014. Beneficial ownership is determined in accordance with the rules of the Securities and Exchange Commission. In computing the number of shares beneficially owned by a person and the percentage of ownership of that person, shares of common stock subject to options held by that person that are currently exercisable or become exercisable within 60 days of October 30, 2014 are deemed outstanding even if they have not actually been exercised. Those shares, however, are not deemed outstanding for the purpose of computing the percentage ownership of any other person. The percentage ownership of each beneficial owner is based on 423,225,233 outstanding shares of common stock. Except as otherwise listed below, the address of each person is c/o StreamTrack, Inc., 347 Chapala Street, Santa Barbara, California 93101. Except as indicated, each person listed below has sole voting and investment power with respect to the shares set forth opposite such person’s name.

 

Name, Title and Address

Number of Shares Beneficially Owned (1)

 

  Percentage Ownership  
         

Michael Hill

               

Chairman, Chief Executive Officer, President, Chief

Financial Officer, and Corporate Secretary of

StreamTrack, Inc. and Chairman, Chief Financial Officer, and

Corporate Secretary of STMI

   

6,332,598

     

1.5

%

                 

Aaron Gravitz

               

Director of StreamTrack, Inc. and Chief Executive Officer of STMI

               
                 

All current Executive Officers as a Group

   

6,180,583

     

1.5

%

________________

* Indicates beneficial ownership of less than 1%.

 

 
72

 

ITEM 13. CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS, AND DIRECTOR INDEPENDENCE

 

Related Party Financing

 

The related party payable as of August 31, 2014 consists of unpaid compensation and non-interest bearing cash advances and charges on personal credit lines made on behalf of the Company by the Company’s Chief Executive Officer and an executive of the Company’s subsidiary. The balances owed to the executives are not secured and are due on demand. Interest will be charged on these balances. However, no formal agreement has been executed to quantify the interest. The Company has only been operating since November 30, 2011. As a result, the Company has an extremely limited credit history. The Company’s Chief Executive Officer, and the Chief Executive Officer of StreamTrack Media, Inc. use their personal credit cards to fund operations on a frequent basis. If the Company did not have access to these credit cards, the Company would have to rely exclusively on external sources of capital. The Company’s external sources of capital are not always readily available. Once the Company’s track record is more established and results of operations are profitable, then external sources of capital should become more readily available. As a result, in time-constrained circumstances, the use of personal credit cards is necessary until such time as the Company is able to build up its own credit-worthiness and access more readily available and significant credit.

 

RL entered into several convertible promissory notes with its founders, officers and high-level executives since its inception on December 1, 2011. The following is a summary of the issuance dates, amounts and the related party nature of the transaction.

 

Date of Issuance

  Amount     Related Party Nature  
         

December 1, 2011

 

$

100,000

     

Issuance to an entity controlled by RL founders ($100,000 paid during the year ended August 31, 2014.)

 

March 27, 2012

   

125,000

     

Issuance to an entity partially controlled by Chief Executive Officer

 

June 18, 2012

   

50,000

     

Issuance to an executive of StreamTrack Media

 

August 22, 2012

   

150,000

     

Issuance to an executive of StreamTrack Media

 

August 27, 2013

   

100,000

     

Issuance to the Chief Executive Officer ($14,866 paid during the year ended August 31, 2014 leaving an outstanding balance of $85,134.)

 
               

Total

 

$

525,000

   

-

 

 

On July 1, 2012, RL entered into a 3 year consulting agreement with Carter Toni, who is now the Vice President, Product Development, of StreamTrack. Mr. Toni agreed to an annual salary of $99,600 and was granted 50,000 shares of RL common stock that will vest over the term of the consulting agreement. This salary was deferred until January 1, 2013.

 

On July 1, 2012, RL entered into a 3 year consulting agreement with Jennifer Freides, who is now the Chief Operating Officer of StreamTrack. Ms. Freides agreed to an annual salary of $99,600 and was granted 25,000 shares of RL common stock that will vest over the term of the consulting agreement. This salary was deferred until January 1, 2013. The agreement was terminated during the year ended August 31, 2013.

 

On July 1, 2012, RL entered into a 3 year consulting agreement with Michael Freides, who is now the President of StreamTrack. Mr. Freides agreed to an annual salary of $99,600 and was granted 25,000 shares of RL common stock that will vest over the term of the consulting agreement. This salary was deferred until January 1, 2013. The agreement was terminated during the year ended August 31, 2013.

 

RL records consulting fees payable to these three executives on a straight-line basis, over the term of the agreements. A total of $41,500 in consulting fees were recorded for the year ended August 31, 2012. However, these amounts were not paid to the executives as of August 31, 2012 as a result of their agreement to defer their pay until January 1, 2013.

 

On July 1, 2012, RL acquired a customer list from Rightmail, an entity wholly owned by Michael Freides, in exchange for 300,000 shares of RL common stock valued at $159,000. The agreement was terminated during the year ended August 31, 2013.

 

 
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ITEM 14. PRINCIPAL ACCOUNTANT FEES AND SERVICES

 

The aggregate fees billed for the most recently completed fiscal year ended August 31, 2014 and for fiscal year ended August 31, 2013 for professional services rendered by the principal accountant for the audit of our annual financial statements and review of the financial statements included in our quarterly reports on Form 10-Q and services that are normally provided by the accountant in connection with statutory and regulatory filings or engagements for these fiscal periods were as follows: 

 

Audit Fees

 

An aggregate of $29,000 was billed by our auditors for the following professional services: audit of our annual financial statement for the fiscal year ended August 31, 2014, and review of the interim financial statements included in quarterly reports on Form 10-Q for the periods ended November 30, 2013, February 28, 2014, and May 31, 2014.

 

An aggregate of $31,000 was billed by our auditors for the following professional services: audit of our annual financial statement for the fiscal year ended August 31, 2013, and review of the interim financial statements included in quarterly reports on Form 10-Q for the periods ended November 30, 2012, February 28, 2013, and May 31, 2013.

 

Audit Related Fees

 

Our auditors billed us $0 for assurance and related services that are reasonably related to the performance of the audit or review of our financial statements and are not reported in the preceding section during the fiscal years ended August 31, 2014 and 2013.

 

Tax Fees

 

Our auditors billed us $0 for tax preparation services during the fiscal years ended August 31, 2014 and 2013.

 

All Other Fees

 

The aggregate fees billed in each of the last two fiscal years for the products and services provided by the principal accountant, other than the services reported in the preceding sections was $0 during the fiscal years ended August 31, 2014 and 2013.

 

 
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PART IV

 

ITEM 15. EXHIBITS AND FINANCIAL STATEMENT SCHEDULES

 

(a)  Exhibits

 

Exhibit

Description

 

 

21.1

 

List of Subsidiaries

     

31.1

 

Section 302 Certification of Principal Executive Officer

     

31.2

 

Section 302 Certification of Principal Financial/Accounting Officer

     

32.1

 

Section 906 Certification of Principal Executive Officer

     

32.2

 

Section 906 Certification of Principal Financial/Accounting Officer

 

101.INS **

 

XBRL Instance Document

     

101.SCH **

 

XBRL Taxonomy Extension Schema Document

     

101.CAL **

 

XBRL Taxonomy Extension Calculation Linkbase Document

     

101.DEF **

 

XBRL Taxonomy Extension Definition Linkbase Document

     

101.LAB **

 

XBRL Taxonomy Extension Label Linkbase Document

     

101.PRE **

 

XBRL Taxonomy Extension Presentation Linkbase Document

 

(1)

Incorporated by reference from the exhibits included with our Form S-1 Registration Statement filed with the Securities and Exchange Commission, SEC file 0001442376-09-000021 and our Form S-8 Registration Statement filed with the Securities and Exchange Commission SEC file 333-177311. Such exhibits are incorporated herein by reference pursuant to Rule 12b-32.

 

(2)

Incorporated by reference to the Report on Form 8-K filed with the Securities and Exchange Commission on May 23, 2012.

 

 (3)

Incorporated by reference to the Report on Form 8-K filed with the Securities and Exchange Commission on September 7, 2012.

 

** XBRL (Extensible Business Reporting Language) information is furnished and not filed or a part of a registration statement or prospectus for purposes of Sections 11 or 12 of the Securities Act of 1933, as amended, is deemed not filed for purposes of Section 18 of the Securities Exchange Act of 1934, as amended, and otherwise is not subject to liability under these sections.

 

 
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SIGNATURES

 

Pursuant to the requirements of Section 13 or 15(d) of the Securities Exchange Act of 1934, as amended, the Registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized.

 

 

STREAMTRACK, INC.

 
       

Dated: December 15, 2014

By:

/s/ Michael Hill

 
   

Michael Hill,

 
   

Chief Executive Officer, President,

 
   

Chief Financial Officer, and Corporate Secretary

 
   

(Principal Executive Officer and Principal Financial/Accounting Officer)

 

 

Pursuant to the requirements of the Securities Exchange Act of 1934, as amended, this report has been signed below by the following persons on behalf of the registrant and in the capacities and on the dates indicated.

 

Dated: December 15, 2014

 

Dated: December 15, 2014

 
       

/s/ Michael Hill

 

/s/ Aaron Gravitz

 

Michael Hill,

 

Aaron Gravitz,

 

Chief Executive Officer, President,

 

Director

 

Chief Financial Officer, and Corporate Secretary

     

(Principal Executive Officer and Principal Financial/Accounting Officer)

     

 

 

 

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