Attached files

file filename
EXCEL - IDEA: XBRL DOCUMENT - DIRECTVIEW HOLDINGS INCFinancial_Report.xls
XML - IDEA: XBRL DOCUMENT - DIRECTVIEW HOLDINGS INCR2.htm
XML - IDEA: XBRL DOCUMENT - DIRECTVIEW HOLDINGS INCR4.htm
XML - IDEA: XBRL DOCUMENT - DIRECTVIEW HOLDINGS INCR1.htm
XML - IDEA: XBRL DOCUMENT - DIRECTVIEW HOLDINGS INCR7.htm
XML - IDEA: XBRL DOCUMENT - DIRECTVIEW HOLDINGS INCR9.htm
XML - IDEA: XBRL DOCUMENT - DIRECTVIEW HOLDINGS INCR5.htm
XML - IDEA: XBRL DOCUMENT - DIRECTVIEW HOLDINGS INCR3.htm
XML - IDEA: XBRL DOCUMENT - DIRECTVIEW HOLDINGS INCR8.htm
XML - IDEA: XBRL DOCUMENT - DIRECTVIEW HOLDINGS INCR6.htm
XML - IDEA: XBRL DOCUMENT - DIRECTVIEW HOLDINGS INCR17.htm
XML - IDEA: XBRL DOCUMENT - DIRECTVIEW HOLDINGS INCR28.htm
XML - IDEA: XBRL DOCUMENT - DIRECTVIEW HOLDINGS INCR20.htm
XML - IDEA: XBRL DOCUMENT - DIRECTVIEW HOLDINGS INCR11.htm
XML - IDEA: XBRL DOCUMENT - DIRECTVIEW HOLDINGS INCR23.htm
XML - IDEA: XBRL DOCUMENT - DIRECTVIEW HOLDINGS INCR29.htm
XML - IDEA: XBRL DOCUMENT - DIRECTVIEW HOLDINGS INCR16.htm
XML - IDEA: XBRL DOCUMENT - DIRECTVIEW HOLDINGS INCR26.htm
XML - IDEA: XBRL DOCUMENT - DIRECTVIEW HOLDINGS INCR18.htm
XML - IDEA: XBRL DOCUMENT - DIRECTVIEW HOLDINGS INCR12.htm
XML - IDEA: XBRL DOCUMENT - DIRECTVIEW HOLDINGS INCR10.htm
XML - IDEA: XBRL DOCUMENT - DIRECTVIEW HOLDINGS INCR27.htm
XML - IDEA: XBRL DOCUMENT - DIRECTVIEW HOLDINGS INCR30.htm
XML - IDEA: XBRL DOCUMENT - DIRECTVIEW HOLDINGS INCR32.htm
XML - IDEA: XBRL DOCUMENT - DIRECTVIEW HOLDINGS INCR25.htm
XML - IDEA: XBRL DOCUMENT - DIRECTVIEW HOLDINGS INCR21.htm
XML - IDEA: XBRL DOCUMENT - DIRECTVIEW HOLDINGS INCR13.htm
XML - IDEA: XBRL DOCUMENT - DIRECTVIEW HOLDINGS INCR15.htm
XML - IDEA: XBRL DOCUMENT - DIRECTVIEW HOLDINGS INCR31.htm
XML - IDEA: XBRL DOCUMENT - DIRECTVIEW HOLDINGS INCR24.htm
XML - IDEA: XBRL DOCUMENT - DIRECTVIEW HOLDINGS INCR33.htm
XML - IDEA: XBRL DOCUMENT - DIRECTVIEW HOLDINGS INCR14.htm
XML - IDEA: XBRL DOCUMENT - DIRECTVIEW HOLDINGS INCR19.htm
EX-3.2 - CERTIFICATION - DIRECTVIEW HOLDINGS INCdirv_ex312.htm
EX-32.1 - CERTIFICATION - DIRECTVIEW HOLDINGS INCdirv_ex321.htm
EX-31.1 - CERTIFICATION - DIRECTVIEW HOLDINGS INCdirv_ex311.htm
XML - IDEA: XBRL DOCUMENT - DIRECTVIEW HOLDINGS INCR22.htm


UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
 
FORM 10-Q
 
(Mark One)
 
þ QUARTERLY REPORT UNDER SECTION 13 OR 15 (D) OF THE SECURITIES AND EXCHANGE ACT OF 1934
 
For the quarterly period ended September 30, 2012
 
o TRANSITION REPORT UNDER SECTION 13 OR 15 (D) OF THE EXCHANGE ACT
 
For the transition period from __________ to __________
 
COMMISSION FILE NUMBER:  000-53741
 
DIRECTVIEW HOLDINGS, INC.
 (Name of Registrant as specified in its charter)
 
Nevada
 
20-5874633
(State or other jurisdiction of
 
(I.R.S. Employer
 incorporation of organization)
 
Identification No.)
 
21218 Saint Andrews Blvd., suite 323, Boca Raton, FL
 (Address of principal executive office)
 
(561) 750-9777
 (Registrant’s telephone number)
 
Not applicable
(Former name, former address and former fiscal year, if changed since last report)
 
Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days.  Yes þ No o
 
Indicate by check mark whether the registrant has submitted electronically and posted on its corporate Web site, if any, every Interactive Data File required to be submitted and posted pursuant to Rule 405 of Regulation S-T (§232.405 of this chapter) during the preceding 12 months (or for such shorter period that the registrant was required to submit and post such files). Yes þ No o
 
Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, or a smaller reporting company.  See the definitions of "large accelerated filer," "accelerated filer" and "smaller reporting company" in Rule 12b-2 of the Exchange Act.
 
Large accelerated filer
o
Accelerated filer
o
Non-accelerated filer
(Do not check if smaller reporting company)
o
Smaller reporting company
þ
 
Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act) Yes o No þ
 
Indicate the number of shares outstanding of each of the issuer's classes of common stock, as of the latest practicable date.  164,359,134 shares of common stock are issued and outstanding as of November 19, 2012.
 


 
 

 
DIRECTVIEW HOLDINGS, INC. AND SUBSIDIARIES
FORM 10-Q
September 30, 2012
 
TABLE OF CONTENTS
 
     
Page No.
 
PART I. - FINANCIAL INFORMATION
 
Item 1.
Financial Statements
    4  
 
Consolidated Balance Sheets as of September 30, 2012 (Unaudited) and December 31, 2011
    4  
 
Consolidated Statements of Income for the nine months Ended September 30, 2012 and 2011 (Unaudited)
    5  
 
Consolidated Statements of Cash Flows for the nine months Ended September 30, 2012 and 2011 (Unaudited)
    6  
 
Notes to Unaudited Consolidated Financial Statements.
    7  
Item 2.
Management's Discussion and Analysis of Financial Condition and Results of Operations.
    17  
Item 3.
Quantitative and Qualitative Disclosures About Market Risk.
    24  
Item 4.
Controls and Procedures.
    24  
           
PART II - OTHER INFORMATION
 
Item 1.
Legal Proceedings.
    25  
Item 1A.
Risk Factors.
    25  
Item 2.
Unregistered Sales of Equity Securities and Use of Proceeds.
    25  
Item 3.
Default upon Senior Securities.
    25  
Item 4.
Submission of Matters to a Vote of Security Holders.
    25  
Item 5.
Other Information.
    25  
Item 6.
Exhibits.
    26  
 
OTHER PERTINENT INFORMATION
 
Unless specifically set forth to the contrary, "DirectView," "we," "us," "our" and similar terms refer to DirectView Holdings, Inc., a Nevada corporation, and each of our wholly-owned subsidiaries and majority-owned subsidiary.
 
When used in this report the following terms have the following meanings related to our subsidiaries.

   
“DirectView Video” refers to DirectView Video Technologies, Inc., our wholly-owned subsidiary and a company organized under the laws of the state of Florida.
 
   
“DirectView Security” refers to DirectView Security Systems, Inc. our majority-owned subsidiary (58% owned as of September 30, 2012) and a company organized under the laws of the state of Florida.   
 
   
“Ralston” refers to Ralston Communication Services, Inc. our wholly-owned subsidiary and a company organized under the laws of the state of Florida.   
 
   
“Meeting Technologies” refers to Meeting Technologies Inc., our wholly-owned subsidiary and a company organized under the laws of the state of Delaware.
 
 
2

 
 
EXPLANATORY NOTE

The Company was not able to meet a filing deadline due to Hurricane Sandy and its aftermath.  The Company is relying on the order under section 17A and section 36 of the Securities Exchange Act of 1934 granting exemptions from specified provisions of the Exchange Act and certain rules there under.
 
The Company was unable to meet the deadlines as a result of Hurricane Sandy.  The Chief Executive Officer of the Company was delayed in New York City due to the hurricane and the Company’s auditors located in New York City and were unable to work due to the hurricane.  Both the Company’s office and the auditors’ office were closed which rendered the Company unable to meet the filing deadline.
 
 
CAUTIONARY STATEMENT REGARDING FORWARD-LOOKING INFORMATION
 
Certain statements in this report contain or may contain forward-looking statements that are subject to known and unknown risks, uncertainties and other factors which may cause actual results, performance or achievements to be materially different from any future results, performance or achievements expressed or implied by such forward-looking statements. These forward-looking statements were based on various factors and were derived utilizing numerous assumptions and other factors that could cause our actual results to differ materially from those in the forward-looking statements. These factors include, but are not limited to, our ability to raise sufficient capital to fund our ongoing operations and satisfy our obligations as they become due, our ability to generate any meaningful revenues, our ability to compete within our market segment, our ability to implement our strategic initiatives, economic, political and market conditions and fluctuations, government and industry regulation, interest rate risk, U.S. and global competition, and other factors. Most of these factors are difficult to predict accurately and are generally beyond our control. You should consider the areas of risk described in connection with any forward-looking statements that may be made herein. Readers are cautioned not to place undue reliance on these forward-looking statements and readers should carefully review this report in its entirety, as well as our annual report on Form 10K for the year ended December 31, 2011 including the risks described in Part I. Item 1A. Risk Factors of that report. Except for our ongoing obligations to disclose material information under the Federal securities laws, we undertake no obligation to release publicly any revisions to any forward-looking statements, to report events or to report the occurrence of unanticipated events. These forward-looking statements speak only as of the date of this report, and you should not rely on these statements without also considering the risks and uncertainties associated with these statements and our business.
 
 
3

 
 
DIRECTVIEW HOLDINGS, INC. AND SUBSIDIARIES
 CONSOLIDATED BALANCE SHEETS
 
   
September 30,
   
December 31,
 
   
2012
   
2011
 
   
(Unaudited)
       
ASSETS
             
CURRENT ASSETS:
           
    Cash
  $ 521     $ 7,248  
    Accounts Receivable - Net
    89,133       41,144  
    Other Current Assets
    5,454       20,231  
                 
        Total Current Assets
    95,108       68,623  
                 
PROPERTY AND EQUIPMENT - Net
    228       453  
OTHER ASSETS
    100       300  
                 
        Total Assets
  $ 95,436     $ 69,376  
                 
LIABILITIES AND STOCKHOLDERS' DEFICIT
                 
CURRENT LIABILITIES:
               
    Convertible Promissory Notes, Net of Debt Discounts
  $ 51,750     $ 67,962  
    Short Term Advances
    56,440       -  
    Notes Payable
    198,792       82,000  
    Accounts Payable
    370,263       421,790  
    Accrued Expenses
    873,974       1,257,764  
    Deferred Revenue
    -       32  
    Due to Related Parties
    849,814       261,334  
    Derivative Liability
    31,352       71,864  
        Total Current Liabilities
    2,432,385       2,162,746  
                 
        Total Liabilities
    2,432,385       2,162,746  
                 
STOCKHOLDERS' DEFICIT:
               
    Preferred Stock ($0.0001 Par Value; 5,000,000 Shares Authorized;
               
        None Issued and Outstanding)
    -       -  
    Common Stock ($0.0001 Par Value; 500,000,000 Shares Authorized;
               
      164,359,134 and 76,102,582 shares issued and outstanding at September 30, 2012
               
       and December 31, 2011, respectively)
    16,436       7,610  
    Additional Paid-in Capital
    12,958,422       12,309,694  
    Accumulated Deficit
    (15,339,633 )     (14,445,669 )
                 
        Total DirectView Holdings, Inc. Stockholders' Deficit
    (2,364,775 )     (2,128,365 )
                 
        Non-Controlling Interest in Subsidiary
    27,826       34,995  
                 
        Total Stockholders' Deficit
    (2,336,949 )     (2,093,370 )
                 
        Total Liabilities and Stockholders' Deficit
  $ 95,436     $ 69,376  
 
See accompanying notes to unaudited consolidated financial statements.
 
 
4

 
 
DIRECTVIEW HOLDINGS, INC. AND SUBSIDIARIES
CONSOLIDATED STATEMENTS OF OPERATIONS
(UNAUDITED)
 
   
For the three months Ended September 30,
   
For the nine months Ended September 30,
 
   
2012
   
2011
   
2012
   
2011
 
                         
                         
NET SALES
  $ 46,455     $ 41,355     $ 95,233     $ 163,180  
                                 
COST OF SALES
    24,951       29,851       61,729       101,085  
                      2          
GROSS PROFIT
    21,504       11,504       33,504       62,095  
                                 
OPERATING EXPENSES:
                               
    Marketing and Public Relations
    7,283       -       7,283       -  
    Depreciation
    75       75       225       225  
    Bad Debt Expenses
    -       -       -       7,987  
    Compensation, Related Taxes and Stock-based Compensation
    144,222       108,505       768,846       833,013  
    Other Selling, General and Administrative
    9,321       64,501       131,688       272,768  
                                 
        Total Operating Expenses
    160,901       173,081       908,042       1,113,993  
                                 
LOSS FROM OPERATIONS
    (139,397 )     (161,577 )     (874,538 )     (1,051,898 )
                                 
OTHER INCOME (EXPENSES):
                               
     Other Income
    -       5,118       21,316       10,431  
     Derivative Liability Expense
    -       -       -       (28,613 )
 Change in fair value of  derivative liabilities
    23,782       223       29,033       9,787  
     Other Expense
    4,049       475       -       554  
     Interest Income
    -       (215 )     -       -  
     Interest Expense
    (33,853 )     (35,007 )     (76,941 )     (112,406 )
                                 
        Total Other (Expense) Income
    (6,022 )     (29,406 )     (26,592 )     (120,247 )
                                 
NET LOSS
    (145,419 )     (190,983 )     (901,130 )     (1,172,145 )
                                 
Less: Net  (Gain) Loss Attributable to Non-Controlling Interest
    1,288       5,717       7,169       176,045  
                                 
Net Loss Attributable to DirectView Holdings, Inc.
  $ (144,131 )   $ (185,266 )   $ (893,961 )   $ (996,100 )
                                 
NET LOSS PER COMMON SHARE:
                               
  Basic and Diluted
  $ -     $ -     $ (0.01 )   $ (0.01 )
                                 
WEIGHTED AVERAGE COMMON SHARES
                               
    OUTSTANDING - Basic and Diluted
    162,908,585       75,930,909       111,632,588       74,229,940  
 
See accompanying notes to unaudited consolidated financial statements.

 
5

 
 
DIRECTVIEW HOLDINGS, INC. AND SUBSIDIARIES
CONSOLIDATED STATEMENTS OF CASH FLOWS
(UNAUDITED)
 
   
Nine Months Ended September 30,
 
   
2012
   
2011
 
             
CASH FLOWS FROM OPERATING ACTIVITIES:
           
     Net loss
  $ (901,130 )   $ (1,172,145 )
    Adjustments to Reconcile Net Loss to Net Cash Flows
               
        Used in Operating Activities:
               
           Depreciation
    225       225  
           Fair value of subsidiary's common stock issued for services
    437,125       475,000  
       Derivative liability expense
    -       28,613  
       Change in fair value of  derivative liability
    (29,033 )     (9,787 )
           Amortization of debt issuance costs
    -       5,027  
           Amortization of debt discount
    17,064       52,557  
           Lease abandonment charges
    -       11,070  
           Bad debt expenses
    (2,258 )     7,987  
           (Increase) Decrease in:
               
             Accounts receivable
    (45,731 )     17,349  
             Other current assets
    17,777       (8,410 )
             Other assets
    200       -  
           Increase (Decrease) in:
               
              Accounts payable
    (51,527 )     (18,867 )
              Accrued expenses
    343,184       201,083  
              Deferred revenue
    (32 )     (365 )
                 
Net Cash Flows Used in Operating Activities
    (214,136 )     (410,663 )
                 
CASH FLOWS FROM FINANCING ACTIVITIES:
               
     Bank overdraft
    -       514  
     Proceeds from note payable
    15,000       30,000  
     Repayments of note payable
    (36,000 )     -  
     Net proceeds from sale of subsidiary's common stock
    -       192,665  
     Net proceeds from sale of common stock
    127,675       98,373  
     Net proceeds from loans payable
    48,738       -  
     Due to related parties
    51,996       81,823  
                 
Net Cash Flows Provided by Financing Activities
    207,409       403,375  
                 
Net  Decrease in Cash
    (6,727 )     (7,288 )
                 
Cash - Beginning of Period
    7,248       7,288  
                 
Cash - End of Period
  $ 521     $ -  
                 
SUPPLEMENTAL DISCLOSURE OF CASH FLOW INFORMATION:
               
                 
Cash paid during the period for:
               
     Interest
  $ -     $ -  
     Income Taxes
  $ -     $ -  
                 
NON-CASH INVESTING AND FINANCING ACTIVITIES:
               
                 
Derivative liability reclassified to equity
  $ 77,226     $ 37,143  
Issuance of common stock  in connection with conversion of
               
  promissory note
  $ 29,250     $ 40,000  
Conversion of related party advance to related party note payable
  $ 745,613     $ -  
Beneficial conversion on convertible notes payable
  $ 15,026     $ 23,534  
 
See accompanying notes to unaudited consolidated financial statements.
 
 
6

 
 
DIRECTVIEW HOLDINGS, INC. AND SUBSIDIARIES
NOTES TO UNAUDITED CONSOLIDATED FINANCIAL STATEMENTS
September 30, 2012
 
NOTE 1 – BASIS OF PRESENTATION AND SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES
 
Organization
 
DirectView Holdings, Inc., (the “Company”), was incorporated in the State of Delaware on October 2, 2006. On October 9, 2006, the Company entered into a Subsidiary Stock Purchase Agreement with GS Carbon Trading Inc. (“GS”) formerly DirectView, Inc., a publicly held company.  GS sold its subsidiaries to the Company in return for the assumption by the Company of a portion of GS’ liabilities and all trade credit and other liabilities incidental to these subsidiaries' operations.  On July 6, 2012 the Company changed its domicile from Delaware and incorporated in the state of Nevada.
 
For financial reporting purposes, the assets, liabilities, historical earnings (deficits), and additional paid in capital of the acquired subsidiaries are reflected in the Company’s financial statements.
 
The Company has the following three wholly-owned subsidiaries: DirectView Video Technologies Inc., Ralston Communication Services Inc., and Meeting Technologies Inc. The Company has a majority-owned subsidiary which is DirectView Security Systems Inc.
 
The Company is a full-service provider of teleconferencing services to businesses and organizations. The Company's conferencing services enable its clients to cost-effectively conduct remote meetings by linking participants in geographically dispersed locations. The Company's primary focus is to provide high value-added conferencing services to organizations such as professional service firms, investment banks, high tech companies, law firms, investor relations firms, and other domestic and multinational companies. The Company is also a provider of technologies in surveillance systems, digital video recording and services.  The systems provide onsite and remote video and audio surveillance. 
 
Basis of Presentation
 
The consolidated financial statements are prepared in accordance with generally accepted accounting principles in the United States of America ("US GAAP").  The consolidated financial statements include the accounts of the Company’s,  three wholly-owned subsidiaries, and a subsidiary with a majority voting interest of  approximately 58% (42% is owned by non-controlling interests whereby 23% is owned by the Company’s CEO who is a majority shareholder of the Parent Company) as of September 30, 2012, and 100% prior to January 2011.
 
In the preparation of consolidated financial statements of the Company, intercompany transactions and balances are eliminated and net earnings are reduced by the portion of the net earnings of subsidiaries applicable to non-controlling interests. These financial statements should be read in conjunction with the audited consolidated financial statements and related footnotes as of and for the year ended December 31, 2011.
 
The accompanying unaudited consolidated financial statements have been prepared in accordance with generally accepted accounting principles in the United States of America (“US GAAP”) for interim financial information and with the instructions to Form 10-Q and Article 8-03 of Regulation S-X. Accordingly, the consolidated financial statements do not include all of the information and footnotes required by US GAAP for complete financial statements.
 
In the opinion of management, all adjustments (consisting of normal recurring items) necessary to present fairly the Company's financial position as of September 30, 2012, and the results of operations and cash flows for the nine months ending September 30, 2012 have been included. The results of operations for the nine months ended September 30, 2012 are not necessarily indicative of the results to be expected for the full year.
 
Use of Estimates
 
In preparing the consolidated financial statements, management is required to make estimates and assumptions that affect the reported amounts of assets and liabilities as of the date of the statements of financial condition, and revenues and expenses for the years then ended.  Actual results may differ significantly from those estimates. Significant estimates made by management include, but are not limited to, the allowance for doubtful accounts, stock-based compensation, accrued expenses pertaining to abandoned lease office space, the useful life of property and equipment, the assumptions used to calculate beneficial conversion on notes payable and common stock issued for services.
 
 
7

 
 
DIRECTVIEW HOLDINGS, INC. AND SUBSIDIARIES
NOTES TO UNAUDITED CONSOLIDATED FINANCIAL STATEMENTS
September 30, 2012
 
 
NOTE 1 – BASIS OF PRESENTATION AND SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (continued)
 
Non-controlling Interests in Consolidated Financial Statements
 
In December 2007, the FASB issued ASC 810-10-65, “Non-controlling Interests in Consolidated Financial Statements, an amendment of Accounting Research Bulletin No. 51,” (“SFAS No. 160”).  This statement clarifies that a non-controlling (minority) interest in a subsidiary is an ownership interest in the entity that should be reported as equity in the consolidated financial statements. It also requires consolidated net income to include the amounts attributable to both the parent and non-controlling interest, with disclosure on the face of the consolidated income statement of the amounts attributed to the parent and to the non-controlling interest. This statement is effective for fiscal years beginning after December 15, 2008, with presentation and disclosure requirements applied retrospectively to comparative financial statements. In accordance with ASC 810-10-45-21, that losses attributable to the parent and the non-controlling interest in subsidiary may exceed their interests in the subsidiary’s equity. The excess and any further losses attributable to the parent and the non-controlling interest shall be attributed to those interests even if that attribution results in a deficit non-controlling interest balance. As of September 30, 2012, the Company recorded a non-controlling interest of $27,826 in connection with our majority-owned subsidiary, DirectView Security Systems Inc. as reflected in the accompanying consolidated balance sheets.
 
Cash and Cash Equivalents
 
The Company considers all highly liquid investments purchased with an original maturity of three months or less to be cash equivalents. The Company places its cash with a high credit quality financial institution. The Company’s account at this institution is insured by the Federal Deposit Insurance Corporation ("FDIC") up to $250,000. In addition to the basic insurance deposit coverage, the FDIC is providing temporary unlimited coverage for non-interest bearing transaction accounts through December 31, 2012. For the nine months ended September 30, 2012 and for the year ended December 31, 2011, the Company has not reached bank balances exceeding the FDIC insurance limit. To reduce its risk associated with the failure of such financial institution, the Company evaluates at least annually the rating of the financial institution in which it holds deposits.
 
Fair Value of Financial Instruments
 
 Effective January 1, 2008, the Company adopted FASB ASC 820, “Fair Value Measurements and Disclosures” (“ASC 820”), for assets and liabilities measured at fair value on a recurring basis. ASC 820 establishes a common definition for fair value to be applied to existing generally accepted accounting principles that require the use of fair value measurements establishes a framework for measuring fair value and expands disclosure about such fair value measurements. The adoption of ASC 820 did not have an impact on the Company’s financial position or operating results, but did expand certain disclosures.
 
ASC 820 defines fair value as the price that would be received to sell an asset or paid to transfer a liability in an orderly transaction between market participants at the measurement date. Additionally, ASC 820 requires the use of valuation techniques that maximize the use of observable inputs and minimize the use of unobservable inputs. These inputs are prioritized below:
 
 
Level 1:
Observable inputs such as quoted market prices in active markets for identical assets or liabilities
 
Level 2:
Observable market-based inputs or unobservable inputs that are corroborated by market data
 
Level 3:
Unobservable inputs for which there is little or no market data, which require the use of the reporting entity’s own assumptions.
 
 
8

 
 
DIRECTVIEW HOLDINGS, INC. AND SUBSIDIARIES
NOTES TO UNAUDITED CONSOLIDATED FINANCIAL STATEMENTS
September 30, 2012
 
 
NOTE 1 – BASIS OF PRESENTATION AND SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (continued)
 
The following table presents a reconciliation of the derivative liability measured at fair value on a recurring basis using significant unobservable input (Level 3) from January 1, 2012 to September 30, 2012:
 
  
 
Conversion feature
derivative liability
 
Balance at January 1, 2012
 
$
71,864
 
Recognition of derivative liability
   
-
 
Conversion of derivative liability to equity
   
(77,226)
 
Change in fair value included in earnings
   
             36,714
 
Balance at September 30, 2012
 
$
31,352
 
 
Total derivative liability at September 30, 2012 amounted to $31,352.
 
Cash and cash equivalents include money market securities that are considered to be highly liquid and easily tradable as of September 30, 2012 and December 31, 2011. These securities are valued using inputs observable in active markets for identical securities and are therefore classified as Level 1 within our fair value hierarchy.
 
In addition, FASB ASC 825-10-25 Fair Value Option was effective for January 1, 2008. ASC 825-10-25 expands opportunities to use fair value measurements in financial reporting and permits entities to choose to measure many financial instruments and certain other items at fair value. The Company did not elect the fair value options for any of its qualifying financial instruments.
 
The carrying amounts reported in the balance sheet for cash, accounts receivable, accounts payable, accrued expenses, notes payable and due to related parties approximate their estimated fair market value based on the short-term maturity of these instruments. The carrying amount of the notes and convertible promissory notes approximates the estimated fair value for these financial instruments as management believes that such notes constitute substantially all of the Company's debt and the interest payable on the notes approximates the Company's incremental borrowing rate.
 
Accounts Receivable
 
The Company has a policy of reserving for questionable accounts based on its best estimate of the amount of probable credit losses in its existing accounts receivable.  The Company periodically reviews its accounts receivable to determine whether an allowance is necessary based on an analysis of past due accounts and other factors that may indicate that the realization of an account may be in doubt.  Account balances deemed to be uncollectible are charged to the bad debt expense after all means of collection have been exhausted and the potential for recovery is considered remote.  During the quarter ended September 30, 2012 management determined the allowance account was properly valued.  At September 30, 2012 and December 31, 2011, management determined that the allowance necessary amounted to $94,262 and $147,263, respectively.
 
Advertising
 
Advertising is expensed as incurred. Advertising expenses for the nine months ended September 30, 2012 and 2011 were deemed to be not material.
 
Shipping Costs
 
Shipping costs are included in other selling, general and administrative expenses and were deemed to be not material for the nine months ended September 30, 2012 and 2011, respectively.
 
Inventories
 
Inventories, consisting of finished goods related to our products are stated at the lower of cost or market utilizing the first-in, first-out method.
 
 
9

 
 
DIRECTVIEW HOLDINGS, INC. AND SUBSIDIARIES
NOTES TO UNAUDITED CONSOLIDATED FINANCIAL STATEMENTS
September 30, 2012
 
NOTE 1 – BASIS OF PRESENTATION AND SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (continued)
 
Property and Equipment
 
Property and equipment are carried at cost. The cost of repairs and maintenance is expensed as incurred; major replacements and improvements are capitalized.  When assets are retired or disposed of, the cost and accumulated depreciation are removed from the accounts, and any resulting gains or losses are included in income in the year of disposition.  The Company examines the possibility of decreases in the value of fixed assets when events or changes in circumstances reflect the fact that their recorded value may not be recoverable. Depreciation is calculated on a straight-line basis over the estimated useful life of the assets.
 
Impairment of Long-Lived Assets
 
Long-Lived Assets of the Company are reviewed for impairment whenever events or circumstances indicate that the carrying amount of assets may not be recoverable, pursuant to guidance established in ASC 360-10-35-15, “Impairment or Disposal of Long-Lived Assets”. The Company recognizes an impairment loss when the sum of expected undiscounted future cash flows is less than the carrying amount of the asset. The amount of impairment is measured as the difference between the asset’s estimated fair value and its book value. The Company did not consider it necessary to record any impairment charges during the nine months ended September 30, 2012 and 2011.
 
Income Taxes
 
Income taxes are accounted for under the asset and liability method as prescribed by ASC Topic 740: Income Taxes (“ASC 740”). Deferred tax assets and liabilities are recognized for the future tax consequences attributable to differences between the financial statement carrying amounts of existing assets and liabilities, and their respective tax bases and operating loss and tax credit carryforwards. Deferred tax assets and liabilities are measured using enacted tax rates expected to apply to taxable income in the years in which those temporary differences are expected to be recovered or settled. Deferred tax assets are reduced by a valuation allowance, when in the Company's opinion it is likely that some portion or the entire deferred tax asset will not be realized.
 
Pursuant to ASC Topic 740-10: Income Taxes related to the accounting for uncertainty in income taxes, the evaluation of a tax position is a two-step process. The first step is to determine whether it is more likely than not that a tax position will be sustained upon examination, including the resolution of any related appeals or litigation based on the technical merits of that position. The second step is to measure a tax position that meets the more-likely-than-not threshold to determine the amount of benefit to be recognized in the financial statements. A tax position is measured at the largest amount of benefit that is greater than 50% likelihood of being realized upon ultimate settlement. Tax positions that previously failed to meet the more-likely-than-not recognition threshold should be recognized in the first subsequent period in which the threshold is met. Previously recognized tax positions that no longer meet the more-likely-than-not criteria should be de-recognized in the first subsequent financial reporting period in which the threshold is no longer met. The accounting standard also provides guidance on de-recognition, classification, interest and penalties, accounting in interim periods, disclosures, and transition.  The adoption had no effect on the Company’s consolidated financial statements.  
 
Stock Based Compensation
 
Stock-based compensation is accounted for based on the requirements of the Share-Based Payment Topic of ASC 718 which requires recognition in the consolidated condensed financial statements of the cost of employee and director services received in exchange for an award of equity instruments over the period the employee or director is required to perform the services in exchange for the award (presumptively, the vesting period). The ASC also requires measurement of the cost of employee and director services received in exchange for an award based on the grant-date fair value of the award.
 
Pursuant to ASC Topic 505-50, for share-based payments to consultants and other third-parties, compensation expense is determined at the “measurement date.” The expense is recognized over the vesting period of the award. Until the measurement date is reached, the total amount of compensation expense remains uncertain. The Company initially records compensation expense based on the fair value of the award at the reporting date.
 
 
10

 
 
DIRECTVIEW HOLDINGS, INC. AND SUBSIDIARIES
NOTES TO UNAUDITED CONSOLIDATED FINANCIAL STATEMENTS
September 30, 2012
 
NOTE 1 – BASIS OF PRESENTATION AND SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (continued)
 
Revenue Recognition
 
The Company follows the guidance of the FASB ASC 605-10-S99 “Revenue Recognition Overall – SEC Materials.  The Company records revenue when persuasive evidence of an arrangement exists, services have been rendered or product delivery has occurred, the sales price to the customer is fixed or determinable, and collectability is reasonably assured.  When a customer order contains multiple items such as hardware, software, and services which are delivered at varying times, the Company determines whether the delivered items can be considered separate units of accounting.  Delivered items should be considered separate units of accounting if delivered items have value to the customer on a standalone basis, there is objective and reliable evidence of the fair value of undelivered items, and if delivery of undelivered items is probable and substantially in the Company’s control.
 
The following policies reflect specific criteria for the various revenues streams of the Company:
 
Revenue is recognized upon completion of conferencing services. The Company generally does not charge up-front fees and bills its customers based on usage.
 
Revenue for video equipment sales and security surveillance equipment sales is recognized upon delivery and installation.
 
Revenue from periodic maintenance agreements is generally recognized ratably over the respective maintenance periods provided no significant obligations remain and collectability of the related receivable is probable.
 
Concentrations of Credit Risk and Major Customers
 
Financial instruments which potentially subject the Company to concentrations of credit risk consist principally of cash and trade accounts receivable. The Company places its cash with high credit quality financial institutions. Almost all of the Company's sales are credit sales which are primarily to customers whose ability to pay is dependent upon the industry economics prevailing in these areas; however, concentrations of credit risk with respect to trade accounts receivables is limited due to generally short payment terms. The Company also performs ongoing credit evaluations of its customers to help further reduce credit risk.
 
During the nine months ended September 30, 2012, one customer accounted for 60% of the Company’s revenues. During the nine months ended September 30, 2011, three customers accounted for 84% of revenues.
 
As of September 30, 2012, four customers accounted for 80% of total accounts receivable. As of December 31, 2011, one customer accounted for 27% of total accounts receivable.
 
Related Parties
 
Parties are considered to be related to the Company if the parties that, directly or indirectly, through one or more intermediaries, control, are controlled by, or are under common control with the Company. Related parties also include principal owners of the Company, its management, members of the immediate families of principal owners of the Company and its management and other parties with which the Company may deal if one party controls or can significantly influence the management or operating policies of the other to an extent that one of the transacting parties might be prevented from fully pursuing its own separate interests. The Company discloses all related party transactions. All transactions shall be recorded at fair value of the goods or services exchanged. Property purchased from a related party is recorded at the cost to the related party and any payment to or on behalf of the related party in excess of the cost is reflected as a distribution to related party.
 
Net Loss per Common Share
 
Net loss per common share is calculated in accordance with ASC Topic 260: Earnings Per Share (“ASC 260”). Basic loss per share is computed by dividing net loss by the weighted average number of shares of common stock outstanding during the period. The computation of diluted net earnings per share does not include dilutive common stock equivalents in the weighted average shares outstanding as they would be anti-dilutive. At September 30, 2012, the Company has 11,637,931 shares equivalent issuable pursuant to embedded conversion features. As of September 30, 2011, the Company had 1,616,379 shares equivalently issuable pursuant to embedded conversion features.
 
 
11

 
 
DIRECTVIEW HOLDINGS, INC. AND SUBSIDIARIES
NOTES TO UNAUDITED CONSOLIDATED FINANCIAL STATEMENTS
September 30, 2012
 
NOTE 1 – BASIS OF PRESENTATION AND SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (continued)
 
Recent Accounting Pronouncements
 
In September 2011, the FASB issued Accounting Standards Update (“ASU”) No. 2011-08, Intangibles — Goodwill and Other (Topic 350). This Accounting Standards Update amends FASB ASC Topic 350. This amendment specifies the change in method for determining the potential impairment of goodwill. It includes examples of circumstances and events that the entity should consider in evaluating whether it is more likely than not that the fair value of a reporting unit is less than its carrying amount. The amendments are effective for annual and interim goodwill impairment tests performed for fiscal years beginning after December 15, 2011. The adoption does not have any material impact on the Company’s consolidated financial position and results of operations.
 
In December 2011, FASB issued Accounting Standard Update No. 2011-12, Deferral of the Effective Date for Amendments to the Presentation of Reclassifications of Items Out of Accumulated Other Comprehensive Income (ASU 2011-12) , which indefinitely defers certain provisions of ASU 2011-05 issued earlier in June 2011 and will be further deliberated by the FASB at a future date. The new ASU affects entities that report items of comprehensive income in any period presented. During the deferral period, entities will still need to comply with the existing requirements in U.S. GAAP for the presentation of reclassification adjustments. Specifically, ASC 220 gives entities the option of (1) presenting reclassification adjustments out of accumulated other comprehensive income on the face of the statement in which comprehensive income is presented or (2) disclosing reclassification adjustments in the footnotes to the financial statements. ASU 2011-12 and ASU 2011-05 share the same effective date. This guidance is effective for our interim and annual periods beginning after December 15, 2011. Management believes the adoption of this new guidance will not have a material impact on the Company’s consolidated financial statements, as it only requires a change in the format of presentation.
 
Accounting standards that have been issued or proposed by FASB that do not require adoption until a future date are not expected to have a material impact on the consolidated financial statements upon adoption.
 
NOTE 2 – GOING CONCERN CONSIDERATIONS
 
The accompanying consolidated financial statements are prepared assuming the Company will continue as a going concern.  At September 30, 2012, the Company had an accumulated deficit of approximately $15.3 million, and a working capital deficiency of $2,337,277.  Additionally, for the nine months ended September 30, 2012, the Company incurred net losses of $901,130 and had negative cash flows from operations in the amount of $214,136. The ability of the Company to continue as a going concern is dependent upon increasing sales and obtaining additional capital and financing.    Management intends to attempt to raise additional funds by way of a public or private offering.  While the Company believes in the viability of its strategy to increase sales volume and in its ability to raise additional funds, there can be no assurances to that effect. The Company's limited financial resources have prevented the Company from aggressively advertising its products and services to achieve consumer recognition.
 
NOTE 3 - PROPERTY AND EQUIPMENT
 
Property and equipment consisted of the following:
 
 
Estimated
 life
 
September 30,
2012
   
December 31,
2011
 
Furniture and fixtures
3 years
 
$
2,771
   
$
2,771
 
Less: Accumulated depreciation
     
(2,543
)
   
(2,318
)
     
$
228
   
$
453
 
 
For the nine months ended September 30, 2012 and 2011, depreciation expense amounted to $225 and $225, respectively.
 
 
12

 
 
DIRECTVIEW HOLDINGS, INC. AND SUBSIDIARIES
NOTES TO UNAUDITED CONSOLIDATED FINANCIAL STATEMENTS
September 30, 2012
 
NOTE 4 – NOTES PAYABLE
 
During fiscal 2008, the Company issued senior secured promissory notes aggregating $85,500. These notes are payable either in cash or security equivalent at the option of the Company. The notes payable bear 8% interest per annum and shall be payable on April 1, 2009. The principal and accrued interest is convertible at the option of the note holder into shares of our common stock at a conversion price of $0.50 per share ($0.05 per share post-dividend). During fiscal 2008, the Company issued 139,562 shares (1,396,562 shares post-dividend) in connection with the conversion of principal amount of $68,500 and accrued interest of $1,280 of these notes payable. The fair value of such shares issued amounted to approximately $69,780 or $0.50 per share ($0.05 per share post-dividend). The balance of the senior secured promissory note amounted to $17,000 as of September 30, 2012 and December 31, 2011.  The maturity date of the note was April 2009.  The maturity date of this note was subsequently extended to April 2011.  The Company is currently in negotiations with the note holder to extend the maturity date once again.
 
During fiscal 2009, the Company classified $45,000 3% unsecured notes payable from long-term to short-term. The maturity of these notes payable ranged from January 2010 to April 2010. The Company is currently in negotiations with the note holder to extend the maturity date and has accrued 12% interest per annum based on the default provision until such time this note is extended or settled.
 
In November 2009, the Company issued unsecured notes payable of $20,000. The note is payable either in cash or security equivalent at the option of the Company. In the event the Company repays this note in shares of the Company’s common stock at a rate of $0.05 per share ($0.005 per share post-dividend). The note payable bears 6% interest per annum and matured in May 2010. The Company may prepay these notes in cash or equivalent securities at any time without penalty. In January 2010, this note was satisfied by issuing a note payable to another unrelated party with the same terms and conditions except for its maturity date changed to January 2011. The Company is currently in negotiations with the note holder to extend the maturity date and has accrued 12% interest per annum based on the default provision until such time this note is extended or settled.  The balance of these unsecured notes payable is $20,000 as of September 30, 2012 and December 31, 2011.
 
During the nine months ended September 30, 2012, the Company entered into demand notes with Regal Capital (formerly a related party) totaling $116,792.
 
As of September 30, 2012 and December 31, 2011, notes payable - amounted to $198,792 and $82,000, respectively.
 
Accrued interest on the notes payable amounted to approximately $106,807 and $22,000 as of September 30, 2012 and December 31, 2011, respectively and is included in accrued expenses.
 
NOTE 5 – CONVERTIBLE PROMISSORY NOTES
 
In September 2010, the Company issued a convertible promissory note amounting to $50,000. The note bears interest at 8% per annum and matures 9 months after issuance. The Company paid debt issuance cost of $3,000 in connection with this note payable and is being amortized over the term of the note. The note is convertible at the option of the holder into shares of common stock beginning on the date which is 180 days after the date of this note, at a conversion price equal to 58% of the average of three lowest trading prices during the 10 trading day period of the Company’s common stock prior to the date of conversion.
 
In December 2010, the Company issued a convertible promissory note amounting to $27,500 with the same terms and conditions of the convertible promissory note issued in September 2010. The Company paid debt issuance cost of $2,500 in connection with this note payable and is being amortized over the term of the note.
 
In May 2011, the Company issued a convertible promissory note amounting to $32,500 with the same terms and conditions of the convertible promissory note issued in September 2010 and December 2010. The Company paid debt issuance cost of $2,500 in connection with this note payable and is being amortized over the term of the note.
 
In accordance with ASC 470-20-25, the convertible note was considered to have an embedded beneficial conversion feature (BCF) because the effective conversion price was less than the fair value of the Company’s common stock. Therefore the portion of proceeds allocated to the convertible debentures of $79,655 was determined to be the value of the beneficial conversion feature and was recorded as a debt discount and is being amortized over the term of the note. The Company evaluated whether or not the convertible note contains embedded conversion options, which meet the definition of derivatives under ASC 815-15 “Accounting for Derivative Instruments and Hedging Activities” and related interpretations.  The Company concluded that these convertible notes are considered a derivative as of September 30, 2012.  
 
 
13

 
 
DIRECTVIEW HOLDINGS, INC. AND SUBSIDIARIES
NOTES TO UNAUDITED CONSOLIDATED FINANCIAL STATEMENTS
September 30, 2012
 
NOTE 5 – CONVERTIBLE PROMISSORY NOTES (continued)
 
As of September 30, 2012 and December 31, 2011, accrued interest including default interest amounted to $1,872 and $69,462, respectively. In June 2011, the Company accrued the default interest rate which is 150% of the outstanding principal and accrued interest based on the default provision until such time the September 2010 note is extended or settled.
 
On October 10, 2011, the Company received a letter from legal counsel of a certain note holder which states that the Company was in default under series of 8% convertible promissory notes issued in September 2010 and December 2010 that matured in June 2011 and September 2011, respectively. The letter also indicated that due to the cross default provision contained in the note agreements, all of the notes for a total amount of $70,000, including the convertible note issued in May 2011, are subject to default interest. The Company has accrued a total default interest of $35,000 as of March 31, 2011.
 
In March 2011, the Company issued 287,356 shares in connection with the conversion of the convertible promissory note issued in September 2010 for a total amount of $10,000.
 
 In April 2011, the Company issued 431,034 shares in connection with the conversion of the convertible promissory note issued in September 2010 for a total amount of $15,000.
 
In July 2011, the Company issued 914,634 shares in connection with the conversion of the convertible promissory note issued in September 2010 for a total amount of $15,000.
 
On February 17, 2012, the Company issued 983,607 shares in connection with the conversion of the convertible promissory note issued in September 2010 for a total of $10,000.
 
On June 1, 2012 convertible promissory notes of $60,000 were reassigned to include the note balance and accrued interest amounting to $80,750.  Upon the assignment and conversion of this note we recorded an additional beneficial conversion feature of $15,026 which was expensed immediately as interest.
 
Subsequent to the assignment of the note, the note holders converted $47,000 of such notes into 10,047,470 shares of the Company’s common stock.
 
In September 2012, the Company issued a convertible promissory note for $30,000, of which only $18,000 has been funded.  The terms of this note is identical to those outlined above.  As with previous notes, this note is not convertible until 180 days subsequent to its issuance.
 
Convertible promissory note consisted of the following:
 
   
September 30, 2012
   
December 31, 2011
 
Secured convertible promissory note
 
$
51,750
   
$
77,500
 
                 
Less: debt discount
   
(-
)
   
(9,538
)
                 
Secured convertible promissory note – net
 
$
51,750
   
$
67,962
 
 
During the nine months ended September 30, 2012 and 2011, amortization of debt discount amounted to $2,038 and $52,557, respectively, and is included in interest expense.
 
 
14

 
 
DIRECTVIEW HOLDINGS, INC. AND SUBSIDIARIES
NOTES TO UNAUDITED CONSOLIDATED FINANCIAL STATEMENTS
September 30, 2012
 
NOTE 6 – DERIVATIVE LIABILITY
 
In June 2008, a FASB approved guidance related to the determination of whether a freestanding equity-linked instrument should be classified as equity or debt under the provisions of FASB ASC Topic No. 815-40, Derivatives and Hedging –
 
Contracts in an Entity’s
 
Own Stock. The adoption of this requirement will affect accounting for convertible instruments and warrants with provisions that
protect holders from declines in the stock price ("down-round" provisions). Warrants with such provisions will no longer be recorded
in equity and would have to be reclassified to a liability. The Issue is effective for financial statements issued for fiscal years beginning after December 15, 2008, and interim periods within those fiscal years. Earlier application by an entity that has previously adopted an alternative accounting policy is not permitted.
 
Instruments with down-round protection are not considered indexed to a company's own stock under ASC Topic 815, because neither the occurrence of a sale of common stock by the company at market nor the issuance of another equity-linked instrument with a lower strike price is an input to the fair value of a fixed-for-fixed option on equity shares.
 
ASC Topic 815 guidance is to be applied to outstanding instruments as of the beginning of the fiscal year in which the Issue is applied. The cumulative effect of the change in accounting principle shall be recognized as an adjustment to the opening balance of retained earnings (or other appropriate components of equity) for that fiscal year, presented separately. If an instrument is classified as debt, it is valued at fair value, and this value is re-measured on an ongoing basis, with changes recorded on the statement of operations in each reporting period. The Company did not have outstanding instruments with down-round provisions as of the beginning of fiscal 2009 thus no adjustment will be made to the opening balance of retained earnings.
 
In connection with the issuance of the 8% convertible promissory note, the Company has determined that the terms of the convertible notes issued in September 2010, December 2010 and May 2011 includes a provision whereby the conversion price equals 58% of the average of three lowest trading prices during the 10 trading day period of the Company’s common stock prior to the date of conversion. Accordingly, the convertible instrument is accounted for as a derivative liability as of September 30, 2012 (after 180 days from the date of issuance) and adjusted to fair value through earnings at each reporting date. The Company has recognized a derivative liability of $31,352 as of September 30, 2012. The gain resulting from the decrease in fair value of this convertible instrument was $29,033 for the nine months ended September 30, 2012. Additionally, during the nine months ended September 30, 2012, the Company has reclassified $1,190 of derivative liability to additional paid in capital related to the partial conversion of the convertible promissory notes.
 
The Company used the following assumptions for determining the fair value of the convertible instruments granted under the Black-Scholes option pricing model:
 
 
September 30, 2012
 
     
Expected volatility
    135% - 245 %
Expected term
3 months
 
Risk-free interest rate
    0.02% - 0.09 %
Expected dividend yield
    0 %
 
NOTE 7 - RELATED PARTY TRANSACTIONS
 
Due to Related Parties
 
During 2007 and 2006, the Company’s principal officer loaned $39,436 and $14,400, respectively to the Company for working capital purposes. This debt carries 3% interest per annum and matures in July 2010. The amount due to such related party including accrued interest at September 30, 2012 and December 31, 2011 was $52,743 and $52,347, respectively. As of September 30, 2012 and December 31, 2011, this note was reflected as due to related party.  In March 2012, the Company and the principal officer of the Company agreed to change the term of this promissory note into a demand note.
 
The Chief Executive Officer of the Company, from time to time, provided advances to the Company for operating expenses. At September 30, 2012 and December 31, 2011, the Company had a payable to the Chief Executive Officer of the Company amounting to $32,142 and $97,824, respectively. These advances are short-term in nature and non-interest bearing.
 
 
15

 
 
DIRECTVIEW HOLDINGS, INC. AND SUBSIDIARIES
NOTES TO UNAUDITED CONSOLIDATED FINANCIAL STATEMENTS
September 30, 2012
 
The Chief Financial Officer of the Company, from time to time, provided advances to the Company for operating expenses. At September 30, 2012 and December 31, 2011, the Company had a payable to the Chief Financial Officer of the Company amounting to $8,869 and $8,869, respectively. These advances are short-term in nature and non-interest bearing.
 
In June 2009, the Company issued a promissory note amounting $22,000 to the Chief Executive Officer of the Company. This note is payable either in cash or security equivalent at the option of the note holder. The note payable bears 12% interest per annum and shall be payable in June 2010.  As of September 30, 2012 a balance of $10,843 remains on this note.
 
During the quarter ended June 30, 2012, the Company issued notes payable to the CEO and CFO amounting to $745,613 related to accrued salaries.  The Company had accrued salaries payable to the Chief Executive Officer and a Principal Officer of the Company as of December 31, 2011 totaling $785,267 and was included in accrued expenses.
 
In March 2011, DVSS issued 500,000 shares of its common stock to the Company’s CEO whereby the fair value of such shares amounted to $475,000 or $0.95 per share based on the recent sales of DVSS common stock and was recorded as stock based compensation during the three months ended March 31, 2011. 
 
During the quarter ended March 31, 2012, approximately $36,000 was reclassified from Due to Related Parties to Notes Payable.  This amount is due to Regal Capital, due to a change in the ownership of this entity, it is no longer a related party.
 
NOTE 8 - ACCRUED PAYROLL TAXES
 
As of September 30, 2012, the Company recorded a liability related for unpaid payroll taxes of $226,262.  This amount includes interest and penalties related to the years ended December 31, 2007 through September 30, 2011.  Such amount has been included in accrued expenses on the accompanying consolidated financial statements.
   
NOTE 9 – STOCKHOLDERS’ DEFICIT
 
During the quarter ended June 30, 2012, the Company received $213,821 in short term advances from unrelated parties.  As of September 30, 2012 14,239,856 shares of common stock are subject to issuance related to the short term advances.  In conjunction with the issuances of the shares the Company paid $157,364 in offering costs.
 
During the quarter ended June 30, 2012, the Company sold 36,666,175 shares of its common stock for proceeds of $18,934.
 
During the quarter ended June 30, 2012 the Company issued 20,000,000 shares of common stock to its Chief Executive Officer for compensation.  The shares were valued at $.02 per share or $400,000.
 
During the quarter ended September 30, 2012 the Company issued 3,000,000 shares of common stock to its Chief Executive Officer for compensation.  The shares were valued at $.008 per share or $24,000.
 
During the quarter ended September 30, 2012 the Company issued 750,000 shares of common stock to an employee for compensation.  The shares were valued at $.0175 per share or $13,125.
 
NOTE 10 - SUBSEQUENT EVENTS
 
On November 13, 2012, the Company received a partial conversion notice to convert $5,100 of principal of the Amended and Restated Convertible Promissory Note in the original amount of $33,750 into 3,000,000 shares of the Company’s common stock.
 
The Company has evaluated subsequent events after the balance sheet date of September 30, 2012 through the filing of this report and has determined that all material subsequent events have been disclosed.
 
 
16

 
 
ITEM 2. MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS
 
Overview
 
Our operations are conducted within two divisions:
 
 
Our video conferencing divisions which is a full-service provider of teleconferencing products and services to businesses and organizations, and
 
Our security division which provides surveillance systems, digital video recording and services to businesses and organizations.
 
Our video conferencing products and services enable our clients to cost-effectively conduct remote meetings by linking participants in geographically dispersed locations. Our primary focus is to provide high value-added conferencing products and services to organizations such as commercial, government, medical and educational sectors. We generate revenue through the sale of conferencing services based upon usage, the sale and installation of video equipment and the sale of maintenance agreements.
 
               We are also a provider of the latest technologies in surveillance systems, digital video recording and services.  The systems provide onsite and remote video and audio surveillance. We generate revenue through the sale and installation of surveillance systems and the sale of maintenance agreements.
 
Our company was formed in October 2006.  Immediately thereafter we acquired Ralston Communication Services and Meeting Technologies from DirectView, Inc., a Nevada corporation of which Mr. and Mrs. Ralston were officers and directors immediately prior to such acquisition, in exchange for the assumption by us of these subsidiaries working capital deficiencies and any and all trade credit and other liabilities.  Both of these entities had historically provided the video conferencing services we continue to provide.  Thereafter, in February 2007 we formed DirectView Security Systems, Inc. and in July 2007 we formed DirectView Video. Directview Security began offering services and products immediately from inception.
 
Our net sales are not sufficient to fund our operating expenses.  We have relied upon funds from the issuance of notes, the sale of common stock and advances from our executive officers to provide working capital to our company.  These funds, however, are not sufficient to pay all of our expenses nor to provide the additional capital we believe is necessary to permit us to market our company in an effort to increase our sales.  We are always looking for opportunities with new dealers, and plan to evaluate the market for our products throughout 2012 to determine whether we should hire additional employees in our sales force. We seek to establish brand identity for our company, communicate our brand and its values to investors and customers, build a relationship and reinforce existing relationships and further trigger recognition through telemarketing and hiring additional sales people to our sales staff. We believe that these strategies will provide an avenue for us to increase consumer usage of our technology, increase demand for our products and generate revenues. No assurance can be provided that we will successfully implement our strategy. We are subject to significant business risks and may need to raise additional capital in order to realize and effectuate the above strategy.
 
Our experience has demonstrated that our ability to raise capital is generally limited.  Following the effectiveness of our registration statement in fiscal 2009, we became subject to the reporting obligations of the Securities Exchange Act of 1934 and require us to file quarterly and annual reports, among other filings, with the Securities and Exchange Commission, and we hope to obtain a quotation of our common stock on the OTC Bulletin Board.  We believe that both of these actions will increase our opportunities to raise the necessary capital to continue our business in that there will be public information available on our company and our financial condition and a trading market for our common stock.  There are no assurances, however, that our assumption is correct.  We may not be successful in obtaining the quotation of our common stock on the OTC Bulletin Board and even if we are successful there are no assurances a meaningful market for our common stock will develop.  The uncertainty in the capital markets, the small size of our company and the low barriers to entry in our market make our company less attractive to prospective investors and we may never be successful in raising the needed capital.  In addition, our operating expense increased because we incurred higher professional fees to comply with the reporting requirements of the Securities Exchange Act of 1934.  If we are unable to raise the necessary capital, we will not be able to expand our business and our ability to continue as a going concern will be in jeopardy.
 
Critical Accounting Policies and Estimates
 
Our financial statements and accompanying notes are prepared in accordance with generally accepted accounting principles in the United States. Preparing financial statements requires management to make estimates and assumptions that affect the reported amounts of assets, liabilities, revenue and expenses. These estimates and assumptions are affected by management's applications of accounting policies. Critical accounting policies for our company include revenue recognition and accounting for stock based compensation.
 
 
17

 
 
Going Concern Considerations
 
The accompanying consolidated financial statements are prepared assuming the Company will continue as a going concern.  At September 30, 2012 and December 31, 2011, the Company had an accumulated deficit of approximately $15.3 million and $14.4 million respectively, and a working capital deficiency of $2,337,277 and $2,094,123 respectively. Additionally, for the nine months ended September 30, 2012 and 2011, the Company incurred net losses of $901,130 and $1,172,145 and had negative cash flows from operations in the amount of $214,136 and $410,663 respectively. The ability of the Company to continue as a going concern is dependent upon increasing sales and obtaining additional capital and financing.  Management intends to attempt to raise additional funds by way of a public or private offering.  While the Company believes in the viability of its strategy to increase sales volume and in its ability to raise additional funds, there can be no assurances to that effect. The Company's limited financial resources have prevented the Company from aggressively advertising its products and services to achieve consumer recognition.
 
Revenue Recognition
 
We follow the guidance of the Securities and Exchange Commission's Staff Accounting Bulletin 104 for revenue recognition. In general, we record revenue when persuasive evidence of an arrangement exists, services have been rendered or product delivery has occurred, the sales price to the customer is fixed or determinable, and collectability is reasonably assured. When a customer order contains multiple items such as hardware, software, and services which are delivered at varying times, we determine whether the delivered items can be considered separate units of accounting. Delivered items should be considered separate units of accounting if delivered items have value to the customer on a standalone basis, there is objective and reliable evidence of the fair value of undelivered items, and if delivery of undelivered items is probable and substantially in our control. The following policies reflect specific criteria for our various revenues streams:
 
 
Revenue is recognized upon completion of conferencing services. We generally do not charge up-front fees and bill our customers based on usage.
 
 
Revenue for video equipment sales and security surveillance equipment sales is recognized upon delivery and installation.
 
 
Revenue from periodic maintenance agreements is generally recognized ratably over the respective maintenance periods provided no significant obligations remain and collectability of the related receivable is probable.
 
Stock based Compensation
 
Stock-based compensation is accounted for based on the requirements of the Share-Based Payment Topic of ASC 718 which requires recognition in the consolidated condensed financial statements of the cost of employee and director services received in exchange for an award of equity instruments over the period the employee or director is required to perform the services in exchange for the award (presumptively, the vesting period). The ASC also requires measurement of the cost of employee and director services received in exchange for an award based on the grant-date fair value of the award.
 
Pursuant to ASC Topic 505-50, for share-based payments to consultants and other third-parties, compensation expense is determined at the “measurement date.” The expense is recognized over the vesting period of the award. Until the measurement date is reached, the total amount of compensation expense remains uncertain. We initially record compensation expense based on the fair value of the award at the reporting date.
 
Use of Estimates
 
The preparation of these financial statements requires us to make estimates and assumptions that affect the reported amounts of assets and liabilities and the disclosure of contingent assets and liabilities at the date of the financial statements as well as the reported net sales and expenses during the reporting periods. On an ongoing basis, we evaluate our estimates and assumptions. We base our estimates on historical experience and on various other factors that we believe are reasonable under the circumstances, the results of which form the basis for making judgments about the carrying value of assets and liabilities that are not readily apparent from other sources. Actual results may differ from these estimates under different assumptions or conditions.
  
 
18

 
 
Account Receivable
 
We have a policy of reserving for uncollectible accounts based on its best estimate of the amount of probable credit losses in its existing accounts receivable.  We periodically review our accounts receivable to determine whether an allowance is necessary based on an analysis of past due accounts and other factors that may indicate that the realization of an account may be in doubt.  Account balances deemed to be uncollectible are charged to the allowance after all means of collection have been exhausted and the potential for recovery is considered remote.
  
Property and Equipment
 
Property and equipment are carried at cost. The cost of repairs and maintenance is expensed as incurred; major replacements and improvements are capitalized.  When assets are retired or disposed of, the cost and accumulated depreciation are removed from the accounts, and any resulting gains or losses are included in income in the year of disposition.  The Company examines the possibility of decreases in the value of fixed assets when events or changes in circumstances reflect the fact that their recorded value may not be recoverable. Depreciation is calculated on a straight-line basis over the estimated useful life of the assets.
 
Income Taxes
 
Income taxes are accounted for under the asset and liability method as prescribed by ASC Topic 740: Income Taxes (“ASC 740”). It requires the recognition of deferred tax assets and liabilities for the expected future tax consequences of events that have been recognized in our financial statements or tax returns. The charge for taxation is based on the results for the year as adjusted for items, which are non-assessable or disallowed. It is calculated using tax rates that have been enacted or substantively enacted by the balance sheet date.
 
Deferred tax is accounted for using the balance sheet liability method in respect of temporary differences arising from differences between the carrying amount of assets and liabilities in the financial statements and the corresponding tax basis used in the computation of assessable tax profit. In principle, deferred tax liabilities are recognized for all taxable temporary differences, and deferred tax assets are recognized to the extent that it is probably that taxable profit will be available against which deductible temporary differences can be utilized.
 
Deferred tax is calculated using tax rates that are expected to apply to the period when the asset is realized or the liability is settled. Deferred tax is charged or credited in the income statement, except when it is related to items credited or charged directly to equity, in which case the deferred tax is also dealt with in equity.
 
Deferred tax assets and liabilities are offset when they relate to income taxes levied by the same taxation authority and we intend to settle our current tax assets and liabilities on a net basis.
 
Pursuant to accounting standards related to the accounting for uncertainty in income taxes, a tax position is recognized as a benefit only if it is “more likely than not” that the tax position would be sustained in a tax examination, with a tax examination being presumed to occur. The amount recognized is the largest amount of tax benefit that is greater than 50% likely of being realized on examination. For tax positions not meeting the “more likely than not” test, no tax benefit is recorded. The adoption had no effect on our financial statements.
 
Recent accounting pronouncements 
 
In September 2011, the FASB issued Accounting Standards Update (“ASU”) No. 2011-08, Intangibles — Goodwill and Other (Topic 350). This Accounting Standards Update amends FASB ASC Topic 350. This amendment specifies the change in method for determining the potential impairment of goodwill. It includes examples of circumstances and events that the entity should consider in evaluating whether it is more likely than not that the fair value of a reporting unit is less than its carrying amount. The amendments are effective for annual and interim goodwill impairment tests performed for fiscal years beginning after December 15, 2011. The adoption does not have any material impact on the Company’s consolidated financial position and results of operations.
 
In December 2011, FASB issued Accounting Standard Update No. 2011-12, Deferral of the Effective Date for Amendments to the Presentation of Reclassifications of Items Out of Accumulated Other Comprehensive Income (ASU 2011-12) , which indefinitely defers certain provisions of ASU 2011-05 issued earlier in June 2011 and will be further deliberated by the FASB at a future date. The new ASU affects entities that report items of comprehensive income in any period presented. During the deferral period, entities will still need to comply with the existing requirements in U.S. GAAP for the presentation of reclassification adjustments. Specifically, ASC 220 gives entities the option of (1) presenting reclassification adjustments out of accumulated other comprehensive income on the face of the statement in which comprehensive income is presented or (2) disclosing reclassification adjustments in the footnotes to the financial statements. ASU 2011-12 and ASU 2011-05 share the same effective date. This guidance is effective for our interim and annual periods beginning after December 15, 2011. Management believes the adoption of this new guidance will not have a material impact on the Company’s consolidated financial statements, as it only requires a change in the format of presentation.
 
 
19

 
 
Accounting standards that have been issued or proposed by FASB that do not require adoption until a future date are not expected to have a material impact on the consolidated financial statements upon adoption.
 
 Results of Operations
 
 Three and Nine months ended September 30, 2012 Compared to the Three and Nine months ended September 30, 2011
 
Net Sales
 
Overall, our net sales for the three and nine months ended September 30, 2012 increased by approximately 12% and decreased by 42%, respectively, from the comparable periods in 2011.  The following table provides comparative data regarding the source of net sales in each of these periods:
 
   
Three months ended
 September 30, 2012
   
Three months ended
 September 30, 2011
 
   
$
   
% of Total
   
$
   
% of Total
 
Video conferencing services
   
450
     
1
%
   
13,976
     
9
%
Security services
   
46,005
     
99
%
   
27,379
     
91
%
Total
   
46,455
     
100
%
   
41,355
     
100
%
 
   
Nine months ended
 September 30, 2012
   
Nine months ended
 September 30, 2011
 
   
$
   
% of Total
   
$
   
% of Total
 
Video conferencing services
   
9,588
     
10
%
   
28,819
     
12
%
Security services
   
85,645
     
90
%
   
134,361
     
88
%
Total
   
95,223
     
100
%
   
163,180
     
100
%
 
Net sales of our videoconference services for the three and nine months ended September 30, 2012 decreased approximately 97% and 67%, respectively, as compared to the three and nine months ended September 30, 2011. Videoconference product revenue decreased due to a decrease in maintenance, service and video conference room and equipment rental income during the three and nine months ended September 30, 2012. Videoconference product revenue fell during the nine months ended September 30, 2012 because we have focused our efforts on our security service operations.
 
Net sales of security services for the three and nine months ended September 30, 2012 increased by approximately 68% and decreased 36%, respectively as compared to the same periods in 2011. During the three months ended September 30, 2012, one customer accounted for approximately 61% of our total revenues which accounted for revenues of approximately $34,000 of our consolidated revenues during the three months ended September 30, 2012. During the nine months ended September 30, 2012, one customer accounted for approximately 62% of our total revenues which accounted for revenues of approximately $59,000 of our consolidated revenues during the nine months ended September 30, 2012.  During the three months ended September 30, 2011, one customer accounted for approximately 46% of our total revenues which accounted for revenues of approximately $19,000 of our consolidated revenues. During the nine months ended September 30, 2011, two customers accounted for approximately 62% of our total revenues which accounted for revenues of approximately $101,000 of our consolidated revenues.
 
Additionally, we experienced increased competition from competitors that sell similar products. In an effort to increase our sales in future periods, we need to hire additional sales staff to initiate a telemarketing campaign and we need to obtain leads from various lead sources such as lead generating telemarketing lists, email marketing campaigns and other sources. However, given our lack of working capital, we cannot assure that we will ever be able to successfully implement our current business strategy or increase our revenues in future periods. Although we recognized sales during the three and nine months ended September 30, 2012, there can be no assurances that we will continue to recognize similar revenues in the future. 
 
 
20

 
 
Cost of sales
 
Cost of sales for video conferencing services includes product and delivery costs relating to the delivery of videoconference products.  Cost of sales for security services includes product cost and installation/labor cost. Overall, cost of sales as a percentage of net sales increased approximately 3% for the nine months ended September 30, 2012 from the comparable period in 2011.  The following table provides information on the cost of sales as a percentage of net sales for the nine months ended September 30, 2012 and 2011:
 
  
 
Nine months ended
September 30,
 
Cost of Sales as a Percentage of Net Sales
 
2012
   
2011
 
Video conferencing services
   
55%
 
   
6%
 
Security services
   
66%
 
   
66%
 
 
During the nine months ended September 30, 2012, our cost of sales for our videoconferencing division as a percentage of net sales increased as compared to the nine months ended September 30, 2011.
 
During the nine months ended September 30, 2012, our cost of sales for our security division as a percentage of net sales remained the same compared to the nine months ended September 30, 2011. The increase is due to the decrease in revenues specifically in our maintenance and service income as compared to the nine months ended September 30, 2011.
 
Total operating expenses for the three months ended September 30, 2012 were $160,901, a decrease of $12,180, or approximately 7%, from total operating expenses for the comparable three months ended September 30, 2011 of $173,081. Total operating expenses for the nine months ended September 30, 2012 were $908,042, a decrease of $205,951, or approximately 18%, from total operating expenses for the comparable nine months ended September 30, 2011 of $1,113,993. This decrease is primarily attributable to:
 
            Bad debt expense decreased by $7,987 or 100% during the nine months ended September 30, 2012.  The decrease is due to reduced sales.
   
           Compensation, related taxes and stock-based compensation consists of personnel cost and the fair value of common shares issued for services to employees. An increase of $35,717 or 33% in compensation expense during the three months ended September 30, 2012 which is primarily due to an in staff.  A decrease of $64,167 or 8% in compensation expense during the nine months ended September 30, 2012 which is primarily attributable to the issuance of DVSS shares to our CEO whereby the fair value of such shares amounted to $475,000 or $0.95 per share based on the recent sales of DVSS common stock during the nine months ended September 30, 2011 offset by accrued salaries for our executive officers in the current period.
 
           Other selling, general and administrative expenses had a decrease of $55,180 or 86% during the three months ended September 30, 2012, as compared to same period in fiscal 2011 which is directly related to our decrease in business and the intentional cut back in expenditures.  A decrease of $141,080 or 52% during the nine months ended September 30, 2012 as compared to same period in fiscal 2011 is directly related to our decrease in business and the intentional cut back in expenditures.
 
We presently anticipate that operating expenses for fiscal 2012 will increase as a result of anticipated increased operations in our security division, subject to our ability to generate operating capital.
 
Loss from operations
 
We reported a loss from operations of $139,397 and $874,538 for the three and nine months ended September 30, 2012, respectively, as compared to a loss from operations of $161,577 and $1,051,898 for the three and nine months ended September 30, 2011, respectively. A decrease of $22,180, or 14% and $177,360 or 17% for the three and nine months ended September 30, 2012, respectively.
 
 
21

 
 
Other Income (Expenses)
 
Total other (expense) income was ($6,022) and ($26,592) for the three and nine months ended September 30, 2012, respectively, as compared to other (expense) income of ($29,406) and ($120,247) for the three and nine months ended September 30, 2011, respectively. A decrease of other expense of $23,384 or 80% and $93,655 or 78% for the three and nine months ended September 30, 2012, respectively is primarily attributable to:
 
                an increase to $5,818 from $5,818 of other income for the three months ended September 30, 2012 and 2011, respectively, and  $21,316 and $10,431 of other income for the nine months ended September 30, 2012 and 2011, respectively, was attributable to an increase in debt forgiveness;
 
                a decrease of $1,154 and $35,465 in interest expense for the three and nine months ended September 30, 2012, respectively, as compared to the same periods in 2011. The decrease is primarily attributable to amortization of debt issuance cost and debt discount in connection with the convertible promissory notes during the same periods in fiscal 2011.
 
                 change in fair value of derivative liabilities consist of income or expense associated with the change in the fair value of derivative liabilities as a result of the application of FASB ASC Topic No. 815-40, Derivatives and Hedging – Contracts in an Entity’s Own Stock, to our consolidated financial statements. The variation in fair value of the derivative liabilities between measurement dates amounted to a increase of $23,559 and $19,426 during the three and nine months ended September 30, 2012 as compared to three and nine months ended September 30, 2011.  The increase/decrease in fair value of the derivative liabilities has been recognized as other expense/income.
 
Net loss
 
We reported a net loss of $145,419 and $893,961 for the three and nine months ended September 30, 2012, respectively, as compared to a net loss of $190,983 and $1,172,145 for the three and nine months ended September 30, 2011, respectively. We reported a net gain attributable to non-controlling interest of $1,288 and $7,169 during the three and nine months ended September 30, 2012. We reported a net loss attributable to non-controlling interest of $5,717 and $176,045 during the three and nine months ended September 30, 2011.
 
Liquidity and Capital Resources
 
Liquidity is the ability of a company to generate funds to support its current and future operations, satisfy its obligations, and otherwise operate on an ongoing basis. At September 30, 2012, we had a cash balance of $521. Our working capital deficit is $2,094,123 at September 30, 2012.
 
 We reported a net decrease in cash for the nine months ended September 30, 2012 of $6,727. While we currently have no material commitments for capital expenditures, at September 30, 2012 we owed approximately $199,000 under various notes payable and $52,000 under convertible promissory notes.  We do not presently have any external sources of working capital.
 
At September 30, 2012 the Company owed the executive officer and director of the Company $41,011 for amounts they have advanced to the Company for working capital.  These amounts are non interest bearing and due upon demand.  The Company also has outstanding notes payable to the officers totaling $808,803; of which $797,960 bears interest at 3%, and the remaining $10,843, bears interest at 12%.   The terms of the promissory notes are due on demand.
 
At September 30, 2012 the Company owed $56,440 to Regal Capital, formerly a related party, which is due upon demand and bears 0% interest.
 
Accrued liabilities were $873,974 as of September 30, 2012 consist of the following:
 
        Accrued salaries for certain employees amounting to $247,212
        Accrued commissions for certain employees amounting to $60,590
        Sales tax payable of $21,426
        Lease abandonment charges of $164,375
        Accrued interest of $133,863
         Accrued payroll liabilities and taxes of $226,262
        Other accrued expenses of $20,246
 
 
22

 
 
Our net sales are not sufficient to fund our operating expenses.  We will need to raise significant additional capital to fund our operating expenses, pay our obligations, and grow our company. We reported a net loss of $901,130 and net loss attributable to DirectView Holdings Inc. of $893,961 during the nine months ended September 30, 2012.  At September 30, 2012 we had a working capital deficit of $2,337,277. We will need to raise significant additional capital to fund our operating expenses, pay our obligations, and grow our company. We do not anticipate we will be profitable during the remainder of fiscal 2012.  Therefore our operations will be dependent on our ability to secure additional financing.  Financing transactions may include the issuance of equity or debt securities, obtaining credit facilities, or other financing mechanisms. The trading price of our common stock and a downturn in the U.S. equity and debt markets could make it more difficult to obtain financing through the issuance of equity or debt securities. Even if we are able to raise the funds required, it is possible that we could incur unexpected costs and expenses, fail to collect significant amounts owed to us, or experience unexpected cash requirements that would force us to seek alternative financing. Furthermore, if we issue additional equity or debt securities, stockholders may experience additional dilution or the new equity securities may have rights, preferences or privileges senior to those of existing holders of our common stock. The inability to obtain additional capital may restrict our ability to grow and may reduce our ability to continue to conduct business operations. If we are unable to obtain additional financing, we will likely be required to curtail our marketing and development plans and possibly cease our operations. Furthermore we have debt obligations, which must be satisfied.  If we are successful in securing additional working capital, we intend to increase our marketing efforts to grow our revenues.  We do not presently have any firm commitments for any additional capital and our financial condition as well as the uncertainty in the capital markets may make our ability to secure this capital difficult. There are no assurances that we will be able to continue our business, and we may be forced to cease operations in which event investors could lose their entire investment in our company. Included in our Notes to the financial statements for the nine months ended September 30, 2012 is a discussion regarding Going Concern.
 
Operating activities
 
Net cash flows used in operating activities for the nine months ended September 30, 2012 amounted to $214,136 and was primarily attributable to our net loss attributable to DirectView Holdings, Inc. of $893,961, offset by depreciation of $225, bad debt expense (gain) of ($2,258), stock based expenses of $437,125, lease abandonment charges of $17,064, total changes in assets and liabilities of $236,825 and offset by change in fair value of derivative liability of $1,987.  Net cash flows used in operating activities for the nine months ended September 30, 2011 amounted to $410,663 and was primarily attributable to our net loss attributable to DirectView Holdings, Inc. of $996,100 offset by depreciation of $225, derivative liability expense of $28,613, stock based expenses of $475,000, lease abandonment charges of $11,070,  amortization of debt issuance cost and debt discount of $57,577, total changes in assets and liabilities of $190,790 and offset by change in fair value of derivative liability of $9,564.    
 
Financing activities
 
Net cash flows provided by financing activities was $207,409 for the nine months ended September 30, 2012. We had proceeds from related party advances, loans payable, the sale of common stock and notes payable of $51,996, $48,738, $127,675 and $15,000, respectively, offset by repayments of notes payable of $36,000.  Net cash flows provided by financing activities was $410,663 for the nine months ended September 30, 2011. We received net proceeds from sale of stock of $98,373 and from the sale of subsidiary stock of $192,665, net proceeds from notes payable of $30,000, as well as related party advances of $81,823.
  
Contractual Obligations
 
We have certain fixed contractual obligations and commitments that include future estimated payments. Changes in our business needs, cancellation provisions, changing interest rates, and other factors may result in actual payments differing from the estimates. We cannot provide certainty regarding the timing and amounts of payments. We have presented below a summary of the most significant assumptions used in our determination of amounts presented in the tables, in order to assist in the review of this information within the context of our consolidated financial position, results of operations, and cash flows.
 
The following tables summarize our contractual obligations as of September 30, 2012, and the effect these obligations are expected to have on our liquidity and cash flows in future periods.
 
   
Payments Due by Period
   
Total
   
Less than 1 year
   
1-3 Years
   
4-5 Years
 
5 Years +
Contractual Obligations :
                         
Short term loans- unrelated party
 
$
849,814
     
849,814
     
     
 
Short term loans- related party
   
306,982
     
306,982
     
     
 
Operating Leases
   
164,375
     
164,375
     
     
 
Total Contractual Obligations:
 
$
1,321,171
     
1,321,171
     
     
 
 
 
23

 
 
Off-balance Sheet Arrangements
 
We have not entered into any other financial guarantees or other commitments to guarantee the payment obligations of any third parties. We have not entered into any derivative contracts that are indexed to our shares and classified as stockholder’s equity or that are not reflected in our consolidated financial statements. Furthermore, we do not have any retained or contingent interest in assets transferred to an unconsolidated entity that serves as credit, liquidity or market risk support to such entity.
 
ITEM 3.  QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK.
 
Not required for smaller reporting companies.
 
ITEM 4. CONTROLS AND PROCEDURES.
 
Disclosure Controls and Procedures
 
Our management, including Roger Ralston, our chief executive officer, and Michele Ralston, our chief financial officer, evaluated the effectiveness of the design and operation of our disclosure controls and procedures as of September 30, 2012.
 
Disclosure controls and procedures refer to controls and other procedures designed to ensure that information required to be disclosed in the reports we file or submit under the Securities Exchange Act is recorded, processed, summarized and reported within the time periods specified in the rules and forms of the SEC and that such information is accumulated and communicated to our management, including our chief executive officer and chief financial officer, as appropriate, to allow timely decisions regarding required disclosure. In designing and evaluating our disclosure controls and procedures, management recognizes that any controls and procedures, no matter how well designed and operated, can provide only reasonable assurance of achieving the desired control objectives, and management is required to apply its judgment in evaluating and implementing possible controls and procedures.
 
Management conducted its evaluation of disclosure controls and procedures under the supervision of our chief executive officer and our chief financial officer. Based on that evaluation, our management, including Roger Ralston, our Chief Executive Officer, and Michele Ralston, our Chief Financial Officer, concluded that because of the significant deficiencies in internal control over financial reporting described below, our disclosure controls and procedures were not effective as of September 30, 2012.
 
Management’s Report on Internal Control over Financial Reporting
 
Our management is responsible for establishing and maintaining adequate internal control over financial reporting as defined in Rules 13a-15(F) and 15d-15(F) under the Securities Exchange Act.  Our management is also required to assess and report on the effectiveness of our internal control over financial reporting in accordance with Section 404 of the Sarbanes-Oxley Act of 2002 (“Section 404”) on an annual basis.   As previously reported on our Form 10-K for the year ended December 31, 2011, management identified significant deficiencies related to (i) our internal audit functions and (ii) a lack of segregation of duties within accounting functions.
 
Management has determined that our internal audit function is significantly deficient due to insufficient qualified resources to perform internal audit functions.
 
Due to our size and nature, segregation of all conflicting duties may not always be possible and may not be economically feasible. However, to the extent possible, we will implement procedures to assure that the initiation of transactions, the custody of assets and the recording of transactions will be performed by separate individuals.
 
We believe that the foregoing steps will remediate the material weaknesses identified above, and we will continue to monitor the effectiveness of these steps and make any changes that our management deems appropriate. Due to the nature of these material weaknesses in our internal control over financial reporting, there is more than a remote likelihood that misstatements which could be material to our annual or interim financial statements could occur that would not be prevented or detected.
 
Changes in Internal Controls over Financial Reporting
 
There were no changes in our internal controls over financial reporting during the period covered by this report that have materially affected, or are reasonably likely to materially affect, our internal control over financial reporting.
 
 
24

 
 
PART II - OTHER INFORMATION
ITEM 1.  LEGAL PROCEEDINGS.
 
None.
 
ITEM 1A. RISK FACTORS.
 
Not required for smaller reporting companies.
 
ITEM 2.  UNREGISTERED SALES OF EQUITY SECURITIES AND USE OF PROCEEDS.
 
None.
 
ITEM 3.  DEFAULTS UPON SENIOR SECURITIES.
 
None.
 
ITEM 4.  SUBMISSION OF MATTERS TO A VOTE OF SECURITY HOLDERS.
 
None.
 
ITEM 5.  OTHER INFORMATION.
 
None.
 
 
25

 
 
ITEM 6. EXHIBITS
 
31.1    Rule 13a-14(a)/15d-14(a) certification of Chief Executive Officer
     
31.2   Rule 13a-14(a)/15d-14(a) certificate of Principal Financial Officer
     
32.1    Section 1350 certification of Chief Executive Officer and Chief Financial Officer
 
 
26

 
 
SIGNATURES
 
In accordance with the requirements of the Exchange Act, the registrant caused this report to be signed on its behalf by the undersigned, thereunto duly authorized.
 
 
DIRECTVIEW HOLDINGS, INC.
 
       
Date: November 21, 2012
By:
/s/ Roger Ralston
 
   
Roger Ralston
 
   
Chief Executive Officer
 
 
Date: November 21, 2012
By:
/s/ Michele Ralston
 
   
Michele Ralston
 
   
Chief Financial Officer
 
       
 
 
27