iGenii, Inc. - FORM 10-Q - September 28, 2012

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UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
 
FORM 10-Q
 
x QUARTERLY REPORT UNDER SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934
 
For the quarter ended June 30, 2012
 
o TRANSITION REPORT UNDER SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934
 
For the transition period from _____ to _____
 
Commission File Number: 333-152775
 
 
iGENII, INC.
  
(Exact name of small business issuer as specified in its charter)
 
 
Delaware
 
    
26-2046163
  
(State of incorporation)
  
(IRS Employer ID Number)
 
40 Exchange Place,
Suite 401
New York, New York 10005
(Address of principal executive offices)
 
 
(212) 932- 7483
  
 
(Issuer’s telephone number)
  
 
(Former name, former address and former fiscal year, if changed since last report)
 
Check whether the issuer (1) filed all reports required to be filed by Section 13 or 15(d) of the Exchange Act during the past 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days. Yes x No o
 
Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, or a smaller reporting company. See definitions of “large accelerated filer,” “accelerated filer” and “smaller reporting company” in Rule 12b-2 of the Exchange Act. (Check one):
 
Large accelerated filer
o
  
Accelerated filer
o
Non-accelerated filer   
o
  
Smaller reporting company
x
(Do not check if a smaller reporting company)
 
Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act).
Yes o No x
 
As of September 27, 2012, 9,380,000 shares of common stock, par value $0.001 per share, were outstanding.
 
 
 
 
 
TABLE OF CONTENTS
 
 
2
 
 
PART I
FINANCIAL INFORMATION
   
Financial Statements.
 
iGENII, INC.
FINANCIAL STATEMENTS
(UNAUDITED)
JUNE 30, 2012
 
 
3
 
 
TABLE OF CONTENTS
 
 
4
 
 
iGENII, INC.
BALANCE SHEETS
 
    June 30,
2012		    
Dec.
31, 2011
  
    (Unaudited)        
ASSETS
          
Current Assets
            
Cash and cash equivalents
  
$
821
    
$
405
  
                 
Total Current Assets
    
821
      
405
  
                 
Equipment , net
    
4,451
      
6,584
  
Intangibles, net
    
22,000
      
22,000
  
Security deposit
    
5,600
      
5,600
  
                 
Total Assets
  
$
32,872
    
$
34,589
  
                 
LIABILITIES AND STOCKHOLDERS’ EQUITY
                
                 
Current Liabilities
                
Deferred revenue
  
$
21,184
    
$
38,178
  
Deferred rent obligation
    
5,545
      
5,545
  
Accounts payable and accrued expenses
    
51,066
      
58,770
  
                 
Total Current Liabilities
    
77,795
      
102,493
  
                 
Stockholders’ Equity
                
                 
Preferred stock,  5,000,000 shares authorized
    
-
      
-
  
Common stock, $.001 par value, 95,000,000 shares authorized, 9,354,000 and 9,331,000 issued and outstanding,  respectively
    
9,354
      
9,331
  
Additional paid in capital
    
384,398
      
361,420
  
Accumulated deficit
    
(438,675
)
    
(438,655
)
                 
Total Stockholders’ Equity
    
(44,923
)
    
(67,904
)
                 
Total Liabilities and Stockholders’ Equity
  
$
32,872
    
$
34,589
  
 
The accompanying notes are an integral part of these financial statements.
 
 
5
 
 
 
iGENII, INC.
FOR THE SIX MONTHS ENDED JUNE 30
 
   
2012
    
2011
  
Sales
  
$
331,978
    
$
344,622
  
Selling, general and administrative expenses
    
331,997
      
478,869
  
Income (loss) from operations
    
(19
)
    
(134,247
 ) 
                 
Net income (loss)
  
$
(19
)
  
$
(134,247
 ) 
Net income per common share
                
Basic and diluted
  
$
(.00
)
    
(.01
 ) 
Weighted average common shares outstanding
                
Basic and diluted
    
9,340,429
      
9,303,600
  
 
iGENII, INC.
STATEMENTS OF OPERATIONS (UNAUDITED)
FOR THE THREE MONTHS ENDED JUNE 30
 
   
2012
    
2011
  
Sales
  
$
142,091
    
$
180,019
  
Selling, general and administrative expenses
    
166,664
      
195,414
  
Income (loss) from operations
    
(24,573
 )     
(15,395
 ) 
                 
Net income (loss)
  
$
(24,573
 )   
$
(15,395
 ) 
                 
Net income per common share
                
Basic and diluted
  
$
(.00
 )     
(.00
 ) 
Weighted average common shares outstanding
                
Basic and diluted
    
9,346,560
      
9,312,000
  
 
The accompanying notes are an integral part of these financial statements.
 
 
6
 
 
iGENII, INC.
STATEMENT OF CASH FLOWS (UNAUDITED)
FOR THE SIX MONTHS ENDING JUNE 30
 
   
2012
    
2011
  
CASH FLOWS FROM OPERATING ACTIVITIES
            
Net income (loss)
  
$
(19
 )   
$
(134,247
 ) 
Adjustments to reconcile net income to net cash provided by operating activities:
                
Depreciation and amortization
    
2,133
      
3,125
  
Stock based compensation
    
-
      
106,400
  
Security deposit
    
-
      
(3,600
 ) 
                 
Increase / (decrease) in current liabilities:
                
                 
Deferred revenue
    
(16,995
 )     
-
  
Accounts payable
    
(7,704
 )     
13,763
  
                 
Total Adjustments
    
(22,565
 )     
119,688
  
                 
Net cash provided/(used) by operating activities
    
(22,584
 )     
(14,559
 ) 
                 
CASH FLOWS FROM INVESTING ACTIVITIES
                
Purchase of computer equipment
    
-
      
(1,200
 ) 
Purchase of infinite life intangibles
                
Net cash used by investing activities
    
-
      
(1,200
 ) 
                 
CASH FLOWS FROM FINANCING ACTIVITIES
                
Proceeds from sales of common stock
    
9,000
      
400
  
Proceeds from exercise of employee options
    
14,000
      
-
  
Net cash  provided by financing activities
    
23,000
      
400
  
                 
Net change in cash and cash equivalents
    
416
      
(15,359
 ) 
Cash and cash equivalents, beginning balance
    
405
      
21,796
  
Cash and cash equivalents, ending balance
   $
821
     $
,437
  
                 
SUPPLEMENTAL DISCLOSURES:
                
Cash paid during the year for:
                
Income tax payments
  
$
- 
    
$
- 
  
                 
Interest payments
  
$
-
    
$
-
  
 
The accompanying notes are an integral part of these financial statements.
 
 
7
 
 
iGENII, INC.
NOTES TO FINANCIAL STATEMENTS
JUNE 30, 2012
 
Note 1 - ORGANIZATION
 
iGenii, Inc. was incorporated on February 22, 2008 under the laws of the State of Delaware.  iGenii is a full service internet provider. We are involved in all phases of web development, hosting and search engine optimization for wide variety of business from small mom-and-pop shops to big multi-nationals, we also serve not-for-profit and governmental entities. iGenii developed a SEP or Search Engine Positioning formula that allows businesses to be placed on the first page of Google’s natural or organic search  in their relevant business category. We are working on supplanting Yellow Pages’ services in Local Business Searches.
 
Note 2 - SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES
 
Basis of Presentation
 
The accompanying financial statements have been prepared in conformity with accounting principle generally accepted in the United States of America.
 
Interim Condensed Financial Statements
 
The condensed financial statements as of June 30, 2012 and for the year ended December 31, 2011 are unaudited. In the opinion of management, such condensed financial statements include all adjustments (consisting of normal recurring accruals) necessary for the fair representation of the financial position and the results of operations. The results of operations for the periods presented are not necessarily indicative of the results to be expected for the full year. The interim condensed financial statements should be read in conjunction with the audited financial statements for the year end December 31, 2011 appearing in Form 10K filed on July 9, 2012.
 
Going Concern
 
These financial statements have been prepared in accordance with generally accepted accounting principles applicable to a going concern, which contemplates the realization of assets and the satisfaction of liabilities and commitments in the normal course of business. As of June 30, 2012, the Company has accumulated losses of $438,675. The company’s ability to continue as a going concern is contingent upon the successful completion of additional financing arrangements and its ability to achieve and maintain profitable operations. While the Company is giving its best efforts to achieve the above plans, there is no assurance that any such activity will generate funds that will be available for operations.
 
These conditions raise substantial doubt about the Company’s ability to continue as a going concern. These financial statements do not include any adjustments that might arise from this uncertainty.
 
Use of Estimates
 
The preparation of financial statements in conformity with generally accepted accounting principles requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities and disclosure of contingent assets and liabilities at the date of the financial statements and the reported amounts of revenues and expenses during the reporting period. Actual results could differ from those estimates.
 
Risks and Uncertainties
 
The Company is subject to substantial risks from, among other things, intense competition associated with the industry in general, other risks associated with financing, liquidity requirements, rapidly changing customer requirements, limited operating history and the volatility of public markets.
 
Long-Lived Assets
 
The Company assesses long-lived assets for impairment as required under ASC 360-10, Accounting for the Impairment or Disposal of Long-Lived Assets. The Company reviews for impairment whenever events or circumstances indicate that the carrying amount of these assets may not be recoverable. The Company assesses these assets for impairment based on estimated future cash flows from these assets.
 
 
8
 
 
iGENII, INC.
NOTES TO FINANCIAL STATEMENTS
JUNE 30, 2012
 
Note 2 - SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (CONTINUED)
 
Fair Value Measurements
 
Accounting Standards Codification (“ASC”) 820-10, Fair Value Measurements, defines fair value, establishes a framework for measuring fair value under generally accepted accounting principles and enhances disclosures about fair value measurements. Fair value is defined under ASC 820-10 as the exchange price that would be received for an asset or paid to transfer a liability (an exit price) in the principal or the most advantageous market for an asset or liability in an orderly transaction between participants on the measurement date. Valuation techniques used to measure fair value under ASC 820-10 must maximize the use of observable inputs and minimize the use of unobservable inputs. The standard describes a fair value hierarchy based on the levels of inputs, of which the first two are considered observable and the last unobservable, that may be used to measure fair value which are the following:
 
● Level 1 - Quoted prices in active markets for identical assets or liabilities.
 
● Level 2 - Inputs other than Level 1 that are observable, either directly or indirectly, such as quoted prices for similar assets or liabilities; quoted prices in markets that are not active; or other inputs that are observable or corroborated by observable market data or substantially the full term of the assets or liabilities.
 
● Level 3 - Unobservable inputs that are supported by little or no market activity and that are significant to the value of the assets or liabilities
 
Revenue Recognition
 
We recognize revenue in accordance with Accounting Standards Codification, or (“ASC”), 605, Revenue Recognition. We recognize revenue when all of the following conditions are satisfied: (1) there is persuasive evidence of an arrangement; (2) the service has been provided to the customer; (3) the amount of fees to be paid by the customer is fixed or determinable; and (4) the collection of our fees is reasonably assured.
 
Thus, we recognize subscription revenue on a monthly basis, as services are provided. Customers are billed for the subscription on a monthly, quarterly, semi-annual or annual basis, at the customer’s option. For all of our customers, regardless of the method we use to bill them, subscription revenue is recorded as deferred revenue in the accompanying balance sheets. As services are performed, we recognize subscription revenue on a monthly basis over the applicable service period. When we provide a free trial period, we do not begin to recognize subscription revenue until the trial period has ended and the customer has been billed for the services.
 
Payments received before all of the relevant criteria for revenue recognition are satisfied are recorded as unearned revenue. Set up fees are treated as deferred revenues, and are amortized over the original contract period or fully written off once service agreement is cancelled.
 
Advertising
 
Advertising expenses consist primarily of costs of promotion for corporate image and product.  The Company expenses all advertising costs as incurred. For the three and six months ended June 30, 2012 and 2011, advertising expenses were $250 and $1,375,and  $250 and $5,955 respectively.
 
Income Taxes
 
Income taxes are provided for the tax effects of transactions reported in the financial statements and consist of taxes currently due plus deferred taxes related primarily to differences between the bases of assets and liabilities for financial and income tax reporting. The deferred tax assets and liabilities represent the future tax return consequences of those differences, which will either be taxable or deductible when the assets and liabilities are recovered or settled. Deferred taxes are also recognized for operating losses that are available to offset future federal and state income taxes. Any interest charges on underpayment or other assessments are recorded as interest expense. Any penalties are recorded in Operating Expenses.
 
Effective January 1, 2007, the Company adopted the provisions of ASC 740-10, Accounting for Uncertainty in Income Taxes. The implementation of ASC 740-10 had no impact on the Company’s financial statements as the Company has not recognized any uncertain income tax positions.
 
 
9
 
 
Earnings (Loss) Per Share
 
In accordance with ASC 260, basic net loss per common share is computed by dividing net loss by the weighted-average number of common shares outstanding. Diluted net loss per common share is computed similarly to basic net loss per share, except that the denominator is increased to include all potential dilutive common shares, including outstanding options. Potentially dilutive common shares have been excluded from the diluted loss per common share computation for the three and six month ended June 30, 2012 and 2011 because such securities have an anti-dilutive effect on loss per share due to the Company’s net loss.
 
The following table sets forth a reconciliation of the number of shares used in the basic and diluted EPS computation for the three and six months ended June 30, 2012 and 2011:
 
    Three Months      Six Months  
   
June 30,
2012
    
June 30,
2011
    
June 30,
2012
    
June
30,2011
  
                         
Weighted average common shares outstanding
     9,346,560       9,132,000       9,334,429       9,303,600  
Dilutive securities - Options
             -       -       -  
Diluted average common stock equivalents outstanding
     9,346,560       9,132,000       9,334,429       9,303,600  
 
The following table sets forth the number of potential shares of common stock that have been excluded from diluted earnings per share because their effect was anti-dilutive (in thousands):

   
June 30, 2012
    
June 30,2011
  
Outstanding stock options
    
57,000
      
90,000
  
 
Intangibles
 
Website and trademarks
Intangible assets are amortized using the straight-line method over their estimated period of benefit. Evaluation of the recoverability of intangible assets is made annually to take into account events or circumstances that warrant revised estimates of useful lives or that indicate that impairment exists. Not all of our intangible assets are subject to amortization. No impairments of intangible assets have been identified during any of the periods presented. On July 1, 2008 the Company signed an agreement to purchase a website and telephone number for $20,000.  $5,000 of the purchase price was allocated to the website and this finite life intangible is being amortized over 36 months using the straight line method and $15,000 was allocated to telephone number.  In addition, the Company paid $950 for registering iGENII’s Trademark. The Company purchased an additional telephone number for $ 7,000 on May 27, 2009.  This intangible asset’s finite life is being amortized over 36 months under the straight line method. The $22,000 paid for the two telephone numbers (212-WEBSIE and 718-WEBSITE) is deemed an intangible asset with an infinite life and is not being amortized.
 
Intangibles (Continued)
 
   
6/30/2012
    
12/31/2011
  
 Telephone numbers
    
22,000
      
22,000 
  
 
Website and Trademarks
    
5,950
      
5,950
  
                 
Accumulated amortization
    
(5,950
)
    
(5,950
)
                 
Totals
    
22,000
      
22,000
  
 
 
10
 
 
Company fully amortized all company’s finite life intangible assets on the books as of June 30, 2012 and December 31, 2011.
 
Reclassifications
 
Certain accounts have been reclassified to conform to the current year presentations.
 
Stock-Based Employee Compensation
 
The Company accounts for stock and stock options issued to employees and non-employees for services and other compensation under the provisions of ASC No. 718, Compensation - Stock Compensation and ASC No. 505-50, Equity-Based Payments to Non-Employees , which establish standards for the accounting for transactions in which an entity exchanges its equity instruments for goods and services at fair value. These standards also address transactions in which an entity incurs liabilities in exchange for goods and services that are based on the fair value of the entity’s equity instruments or that may be settled by the issuance of those equity instruments. For employees, stock awarded is valued based on the closing bid price on the date of grant. For non-employees, stock issued for services is valued at either the invoiced or contracted value of services provided, or to be provided or the fair value of the stock at the due date per the service agreement, or stock issuance date, whichever is more readily determinable.
 
We recognize expense for our share-based compensation based on the fair value of the awards at the time they are granted. We estimate the value of stock option awards on the date of grant using the Black-Scholes model. The determination of the fair value of share-based payment awards on the date of grant is affected by our stock price as well as assumptions regarding a number of complex and subjective variables. These variables include our expected stock price volatility over the term of the awards, expected term, risk-free interest rate, expected dividends and expected forfeiture rates. The forfeiture rate is estimated using historical option cancellation information, adjusted for anticipated changes in expected exercise and employment termination behavior. Our outstanding awards do not contain market or performance conditions therefore we have elected to recognize share-based employee compensation expense on a straight-line basis over the requisite service period.
 
Recent Accounting Pronouncements
 
No new accounting pronouncements issued or effective during the fiscal year has had or is expected to have a material impact on the financial statements.
 
Note 3 – COMMITMENTS
 
On January 6, 2011 the Company signed new leases which commenced February 15, 2011 and expires February 2016. Rent expenses were $9,000 and $5,600, and $17,600 and $10,475 for the three and six months ended June 30, 2012 and 2011, respectively.
 
Minimum lease commitments are as follows:
 
2012
  
$
24,200
  
2013
  
$
36,990
  
2014
  
$
38,100
  
2015
  
$
39,241
  
2016
  
$
3,278
  
 
 
11
 
 
iGENII, INC.
NOTES TO FINANCIAL STATEMENTS
JUNE 30, 2012
 
Note 4 – INCOME TAXES
The Company, through its operations in the United States had incurred net accumulated operating losses of approximately $433,811as of June 30, 2012 for income tax purposes. However, a valuation allowance has been created to the extent of the amount of the deferred tax asset of approximately $136,000 due to uncertainty of its realization.
 
Note 5 – PROPERTY, PLANT & EQUIPMENT
Computer equipment depreciated over 5 years using straight line method.
 
   
6/30/2012
    
12/31/2011
  
                 
Computer Equipment
$
21,330
    
$
21,330
  
                 
Accumulated Depreciation
    
(16,879
)
    
(14,746
 ) 
Total
  
$
4,451
    
$
6,584
  
 
Depreciation expenses were $1,066 and $1,066, and $2,133 and $3,125 for the three and six months ended June 30, 2012 and 2011, respectively.
 
Note 6 – COMMON STOCK
 
On February 22, 2011, the board of directors of the Company adopted stock incentive plan as well as a stock option plan under which eligible key employees, officers, directors, consultants and agents of the Company may acquire shares of common stock of the Company. Accordingly, the Company reserves 5,000,000 shares of common stock for issuance under Stock Incentive Plan and a maximum of 5,000,000 shares of common stock for issuance under Stock Option Plan.
 
On February 22, 2011, the board granted 90,000 options of the Company’s stock to various officers and directors of the Company at an exercise price of $1.00 which vest immediately.  In fourth quarter of 2011 Officers and Directors, exercised 19,000 options for the aggregate consideration of $19,000. The Company recorded stock base compensation expense of $90,000 during six months ended June 30, 2011.
 
During the three months ended June 30, 2012 officer and director exercised 6,000 options for the aggregate consideration of $6,000.  In addition during the three months ended June 30, 2012 officer and director purchased 9,000 of common shares for the aggregate consideration of $9,000
 
Note 7 – RELATED PARTY TRANSACTIONS
 
For the three and six months ending June 30, 2012 and 2011 the Company paid $0 and $8,950, and $1,277 and $17,898 commissions to its officers, respectively.
 
 
12
 
 
Note 8 – SUBSEQUENT EVENTS
From July 1, 2012 through September 27, 2012 The Company issued 26,000 shares of Company stock for cash proceeds of $26,000 dollars.
 
 
Note 9 - STOCK BASED COMPENSATION
Equity Incentive Plans
On February 22, 2011 the stockholders approved the adoption of the Company’s 2011 Employee Stock Option Plan. Under the Plan, options may be granted which are intended to qualify as Incentive Stock Options (“ISOs”) under Section 422 of the Internal Revenue Code of 1986 (the “Code”) or which are not (“Non-ISOs”) intended to qualify as Incentive Stock Options thereunder. The maximum number of options made available for issuance under the Plan are five million (5,000,000) options. The options may be granted to officers, directors, employees or consultants of the Company and its subsidiaries at not less than 100% of the fair market value of the date on which options are granted. The term of each Option granted under the Plan shall be contained in a stock option agreement between the Optionee and the Company.
 
The Board of Directors or a committee thereof, administers all of the equity incentive plans and determines the terms of options granted, including the exercise price, the number of shares subject to individual option awards and the vesting period of options, within the limits set forth in the plans. Options have a maximum term of 10 years and vest as determined by the Board of Directors.
 
In February 2011 the board granted 90,000 options of the Company’s common stock to various officers and directors of the Company at an exercise price of $1.00 which vest immediately.
The weighted-average fair value per share of the options granted during first quarter of 2011 was estimated on the date of grant using the Black-Scholes-Merton option pricing model; the following assumptions were used to estimate the fair value of the options at grant date based on the following:
 
   
June 30,
  
   
2012
    
2011
  
Risk-Free interest rate
    
-
      
3.37
 %
Expected dividend yield
    
-
      
-
  
Expected stock price volatility
    
-
      
298
 % 
Expected life
        
10 years
  
Weighted average fair value of options granted
  
$
-
 
  
$
1.00
  
 
   
Number
Of
Options
Available
  
Number
Of Options
Outstanding
  
Weighted
average
remaining
contractual
Term
    
Weighted
Average
Exercise
Price
    
Aggregate
Intrinsic
 Value
  
Number
Exercisable
  
Balance December 31, 2011
     4,910,000       71,000    
9 years
     $ 1.00     $ 0       71,000  
Exercised options
             8,000       -                          
Vested and exercisable options
                     -             $ 0       63,000  
Balance March 31, 2012
     4,910,000       63,000    
8.75 years
     $ 1.00     $ 0       63,000  
Exercised options
             6,000       -                          
Vested and exercisable options
                     -             $ 0       57,000  
Balance June 30, 2012
     4,910,000       57,000    
8.5 years
     $ 1.00     $ 0       57,000  
 
 
13
 
 
As used in this Form 10-Q, references to the “iGenii,” Company,” “we,” “our” or “us” refer to iGenii, Inc. Unless the context otherwise indicates.
 
Forward-Looking Statements
The following discussion should be read in conjunction with our financial statements, which are included elsewhere in this Form 10-Q (the “Report”). This Report contains forward-looking statements which relate to future events or our future financial performance. In some cases, you can identify forward-looking statements by terminology such as “may,” “should,” “expects,” “plans,” “anticipates,” “believes,” “estimates,” “predicts,” “potential” or “continue” or the negative of these terms or other comparable terminology. These statements are only predictions and involve known and unknown risks, uncertainties, and other factors that may cause our or our industry’s actual results, levels of activity, performance or achievements to be materially different from any future results, levels of activity, performance or achievements expressed or implied by these forward-looking statements.
For a description of such risks and uncertainties refer to our Registration Statement on Form S-1, filed with the Securities and Exchange Commission on August 5, 2008 and declared effective on August 28, 2008. While these forward-looking statements, and any assumptions upon which they are based, are made in good faith and reflect our current judgment regarding the direction of our business, actual results will almost always vary, sometimes materially, from any estimates, predictions, projections, assumptions or other future performance suggested herein. Except as required by applicable law, including the securities laws of the United States, we do not intend to update any of the forward-looking statements to conform these statements to actual results.
 
Business Overview
We were incorporated under the laws of the State of Delaware on February 22, 2008. We are an operating company that is focused on becoming an interactive-services and media company. Our primary activities involve designing, creating and marketing the following core services: interactive web site planning, design and development, as well as Internet marketing and advertising consulting services.
Our marketing services are also expected to include, without limitation, search engine marketing, banner advertising, news group postings, statistical counters, web site tracking logs, as well as traditional marketing methods. At this stage of our development, all services will be provided by our officers and directors and the persons employed in our sales department.
 
 
14
 
 
Target Markets and Marketing Strategy
Our operational activities since our incorporation on February 22, 2008 consist primarily of direct telephone sales of our products mainly to small businesses and individuals. We mainly sell inexpensive web sites, hosting and search engine optimization. During the next 12 months, we will continue our marketing efforts toward executing our strategy in low end internet market. We also hope to target larger private and government end-users, via RFP’s Our other marketing initiatives will include the following: placement of print advertisements in small business, entrepreneurial, and special interest magazines; placement of advertisements and links to our website in industry focused websites; promoting our products at industry tradeshows and cable TV advertisements. We believe that these marketing initiatives will optimize our access. We hope to execute our marketing strategy with the assistance of sales representatives we intend to hire or by engaging an outside marketing firm. In addition, with our website now operational we intend to execute an internet specific marketing campaign. Such marketing would include “pay-per-click” keyword campaigns on major search engines such as Google and Yahoo and Search Engine Optimization (“SEO”). SEO is the process of improving the volume and quality of traffic to a web site from search engines via “natural” (“organic” or “algorithmic”) search results for targeted keywords. Usually, the higher a site “ranks”, the more searchers will visit that site. SEO means ensuring that web sites are accessible to search engines and are focused in ways that help improve the chances they will be found. An organic search is a process by which internet users find web sites having unpaid search engine listings, as opposed to using the pay per click (PPC) advertisement listings displayed among the search results. Our marketing initiatives will create brand awareness and should help drive traffic to our website. We estimate that the marketing expenses for the next 12 months will be approximately $10,000,000 in order to reach our targeted audience; our management thinks that we have the window of opportunity to reach former Yellow Pages clientele, that naturally needs iGenii’s SEO service.
 
Growth Strategy
Our objective is to become a leading provider of web development and search engine optimization products. We believe there are significant opportunities to increase our revenues through the further implementation of our operating strategy and by growing our customer base, both organically and through strategic acquisitions. Key elements of our growth strategy for the next 12 months will focus on the most efficient methods to acquire new customers and increase sales with existing customers. We intend to implement our growth strategy through the following methods:
 
o
selectively expand our web development and SEO product lines;
 
o
target new categories of customers such as large private firms, not-for-profits and governmental entities;
 
o
tailor our marketing, advertising and promotions to attract new customers and increase sales with existing customers;
 
o
actively seek to evaluate opportunities to develop or acquire businesses within web development and SEO categories or with a similar customer base;
 
o
attend tradeshows in order to create awareness of our company and products;
 
o
hire an independent sales reps; and
 
o
enhance relationships with clients by providing high quality customer service which will include low prices, efficient and timely product fulfillment, and providing excellent communication channels between our company and our customers.
 
Competition
The web development and SEO market is highly fragmented and competitive. We compete directly or indirectly with the following categories of companies: web.com and verizone.net. Many of our competitors have a substantially greater market presence, name recognition and financial, distribution, marketing and other resources than we have. In addition, if our competitors reduce their prices, we may have to reduce our prices in order to compete. As a result of this competition, we may need to spend significant sums on advertising and promotion. If these competitors were to begin offering a broader array of competing products, or if any of the other factors listed above occurred, our revenues could be reduced or our costs could be increased, resulting in reduced profitability.
 
 
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Significant Customers
Company has no major customers that represent any substantial percentage of sales.
 
Employees
We have 7 full time employees.
 
Results of Operations
During the fiscal quarter ended June 30, 2012, the Company’s net sales were $142,091 and a 21% decrease from net sales of $180,019in the fiscal quarter ended June 30, 2011 due the drop in number of overall sales. For the six months ended June 30, 2012, the Company’s net sales were $336,842 and a 2% decrease from net sales of $344,622 in the six month ended June 30, 2011 due the drop in number of overall sales.
 
 The selling, general and administrative expenses amounted to $166,664 for the three months ended June 30, 2012 compared to $195,414 during 2nd quarter of 2011, which is equal to $28,750 or 15% decrease.  The selling, general and administrative expenses amounted to $331,997 for the six months ended June 30, 2012 compared to $478,869 during first six months of 2011, which is equal to $146,872 or 31% decrease. The decrease in the selling, general and administrative expenses was attributed mainly to decrease in sales force.
 
 Net loss for the three months ended June 30, 2012 was $24,573 compared to a net loss of $15,395in the corresponding quarter of 2011.  For the six month ended June 30, 2012 and 2011 the Company had net loss of $19 and net loss of $134,247 respectively.
 
The Company had an accumulated loss of $438,675, a significant portion of which is attributed to sales and development expenses, stock option expenses as well as, the result of professional services in connection with the filing of our Registration Statement, which was filed with the Securities and Exchange Commission on July 18, 2008.
 
Liquidity and Capital Resources
At June 30, 2012 the Company had total current assets of $821 and total current liabilities of $77,795 resulting in negative working capital of $76,974. The Company’s current assets consisted of cash and cash equivalents of $821.  The Company’s current liabilities at June 30, 2012 consisted of accounts payable and accrued expenses of $51,066, deferred revenue of $21,184 and deferred rent obligations of $5,545.
 
For the six months ended June 30, 2012, we mainly used funds from operations to support operations.  Additional funds were obtained from sale of common shares and exercise of employee options which raised $23,000.
 
The Company has taken efforts to reduce operating costs, but should our sales decline significantly, profits will decline and additional funds will be required and the Company can provide no guarantee that the funds will be realized.
 
Net cash used by operations for the six months ended June 30, 2012 was $22,584 as compared to the net cash used by operations of $14,559 for the same period ended June 30, 2011.
 
Net cash used in investing activities was $0 and $1,200 for the six months ended June 30, 2012 and 2011, respectively.
 
Net cash provided by financing activities during the six months ended June 30, 2012 was $23,000 as compared to $400 cash provided by for financing activities for the same prior year period ended. All proceeds in 2012 came from the sale of common shares and options exercised by officers.
 
From July 2012 to September 2012 the Company raised $26,000 in cash by issuing 26,000 shares of its common stock.
 
Off-Balance Sheet Arrangements
We have no off-balance sheet arrangements.
 
Smaller reporting companies are not required to provide the information required by this item.
 
 
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Evaluation of Disclosure Controls and Procedures
 
Under the supervision and with the participation of our management, including our Chief Executive Officer and Chief Financial Officer, we evaluated the effectiveness of the design and operation of our disclosure controls and procedures (as defined in Rule 13a-15(e) and 15d-15(e) under the Securities Exchange Act of 1934 (the “Exchange Act”) as of the end of the period covered by this Quarterly Report on Form 10-Q. Based upon that evaluation, our Chief Executive Officer and Chief Financial Officer concluded that our disclosure controls and procedures as of the end of the period covered by this report were not effective such that the information required to be disclosed by us in reports filed under the Securities Exchange Act of 1934 is (i) recorded, processed, summarized and reported within the time periods specified in the SEC’s rules and forms and (ii) accumulated and communicated to our management to allow timely decisions regarding disclosure. A controls system cannot provide absolute assurance, however, that the objectives of the controls system are met, and no evaluation of controls can provide absolute assurance that all control issues and instances of fraud if any, within a company have been detected.
 
Management has determined that there were material weaknesses in our internal controls as of June 30, 2012. A material weakness in the Company’s internal controls exists in that, beyond the Company’s Chief Financial Officer there is a limited financial background amongst other executive officers or the board of directors. This material weakness may affect management’s ability to effectively review and analyze elements of the financial statement closing process and prepare financial statements in accordance with U.S.GAAP. In making this assessment, our management used the criteria established in Internal Control — Integrated Framework issued by the Committee of Sponsoring Organizations of the Treadway Commission (COSO). As a result of the material weaknesses described above, our management concluded that as of June 30, 2012, we did not maintain effective internal control over financial reporting based on the criteria established in Internal Control — Integrated Framework issued by the COSO.
 
Changes in Internal Control
 
Our management, with the participation our Chief Executive Officer and Chief Financial Officer, performed an evaluation as to whether any change in our internal controls over financial reporting occurred during the Quarter ended June 30, 2012. Based on that evaluation, our Chief Executive Officer and Chief Financial Officer concluded that no change occurred in the Company’s internal controls over financial reporting during the 2012 Quarter ended June 30, 2012 that has materially affected, or is reasonably likely to materially affect, the Company’s internal controls over financial reporting.
 
Limitations on Effectiveness of Controls and Procedures
In designing and evaluating the disclosure controls and procedures, management recognizes that any controls and procedures, no matter how well designed and operated, can provide only reasonable assurance of achieving the desired control objectives. In addition, the design of disclosure controls and procedures must reflect the fact that there are resource constraints and that management is required to apply its judgment in evaluating the benefits of possible controls and procedures relative to their costs.
 
 
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OTHER INFORMATION
 
There are no pending legal proceedings to which the Company is a party or in which any director, officer or affiliate of the Company, any owner of record or beneficially of more than 5% of any class of voting securities of the Company, or security holder is a party adverse to the Company or has a material interest adverse to the Company. The Company’s property is not the subject of any pending legal proceedings.
 
Item 1A.
Smaller reporting companies are not required to provide the information required by this item.
 
 
Unregistered Sales of Equity Securities
None.
 
Purchases of equity securities by the issuer and affiliated purchasers
None.
 
Use of Proceeds
None
 
None
 
There was no matter submitted to a vote of security holders during the fiscal quarter ended March 31, 2012.
 
None
 
 
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Item 6.
 
Exhibit
No.
  
Description
     
31.1
  
Rule 13a-14(a)/15d-14(a) Certifications of Ross Lavnikevich, the President, Chief Executive Officer and Director (attached hereto)
     
31.1
  
Rule 13a-14(a)/15d-14(a) Certifications of Rafael Abdurachmanov, the Chief Financial Officer and Director (attached hereto)
     
32.1
  
Section 1350 Certifications of Ross Lavnikevich, the President, Chief Executive Officer, and Director (attached hereto)
     
32.1
  
Section 1350 Certifications of Rafael Abdurachmanov, the Chief Financial Officer and Director (attached hereto)
 
 
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SIGNATURE
 
Pursuant to the requirements of the Securities Exchange Act of 1934, as amended, the registrant has duly caused this report to be signed on its behalf by the undersigned thereunto duly authorized.
       
   
iGenii Inc
     
Dated: September 27, 2012
    
     
 
By:
/s/ Ross Lavnikevich
  
 
Name:
Ross Lavnikevich
 
Title:
President, Chief Executive Officer, and Director
(Principal Executive Officer)
     
 
By:
/s/ Rafael Abdurachmanov
  
 
Name:
Rafael Abdurachmanov
 
Title:
Chief Financial Officer, and Director
(Principal Financial and Accounting Officer)
 
 
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iGenii, Inc. Reports