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8-K - Deer Consumer Products, Inc.deerconsumer8k080812.htm
Exhibit 99.9
 
Deer Consumer Products, Inc. Announces Second Quarter 2012 Financial Results, Affirms 2012 Financial Guidance
 
·  
Q2/2012 quarterly revenue of $45.0 million
 
·  
Q2/2012 quarterly gross profit of $13.2 million
 
·  
Q2/2012 quarterly net income of $5.7 million
 
·  
Anticipates favorable market conditions in China for continued growth in 2012
 
·  
Affirms 2012 Financial Guidance
 
Deer Consumer Products, Inc.(Nasdaq: DEER) (website: http://www.deerinc.com/), a leading provider of "DEER" branded household consumer products to Chinese consumers and a leading vertically integrated manufacturer of small household and kitchen appliances for global customers, announces today financial results for the second quarter ended June 30, 2012.
 
Q2/2012 REVENUE

Our revenue for the three months ended June 30, 2012, was $45.0 million, which was consistent with our results for the three months ended June 30, 2011. The average selling prices of our products increased 150% in the second quarter of 2012 compared to our average selling prices in the second quarter of 2011. The increase in our selling prices conforms to our strategy of maintaining healthy profit margins across all of our product lines. We also increased our sales to the China domestic market to $45.0 million for the three months ended June 30, 2012, a 54% increase from $29.2 million in the same period of 2011.

We shifted our growth strategy to focus exclusively on China domestic markets, which offer higher profit margins than international markets. As a result, we reported no sales in South America, Asia, Europe, Middle East, Africa and the US in the quarter ended June 30, 2012. We are also transforming our business to focus on creating and marketing our own brand domestically.

Q2/2012 GROSS PROFIT MARGIN

Our gross margin increased slightly to 29.2% for the three months ended June 30, 2012, compared to 29.1% for the same period of 2011. Our gross margin is higher in the China domestic market compared to the export market because products generally sell at much higher prices at China retail and wholesale outlets than in international markets. We also are continuing to improve the efficiency of our manufacturing operations and further benefitting from economies of scale by producing motors and other primary components of our products in-house.

Q2/2012 OPERATING EXPENSES

Selling, general and administrative expenses for the three months ended June 30, 2012, were $5.6 million, an increase of $1.7 million, or 42.3%, from $3.9 million for the same period of 2011. Selling expenses for the three months ended June 30, 2012, increased by 44.3%, or $1.3 million, in comparison to the same period of 2011 due to a significant increase in advertising expenses. Associated selling expenses include advertising to expand our market share, increase brand awareness and to help generate the significant increase in sales. We retained Han Han, a famous writer in China, as our product spokesman. We also retained Shanghai Dingxiang Advertising Company to promote our dehumidifier products in Beijing, Shanghai, Hangzhou and Nanjing. The expenses incurred for our factory representatives and in-store promoters who promote our products directly to consumers at retail locations remained minimal.
 
Q2/2012 NET INCOME
 
Second quarter net income was $5.7 million, a decrease of 22% from Q2/2011. Fully diluted earnings per share were $0.17, an EPS decrease of 22% from Q2/2011. The decrease in net income was primarily due to the increase in our advertising expenses incurred to expand our market share and increase brand awareness.
 
 
 

 
 
Q2/2012 CASH FLOWS

As of June 30, 2012, we had $9.40 million in cash and equivalents on hand. Our principal liquidity demands are to help increase our sales in China by adding capacity, to improve sales distribution infrastructure, to purchase inventory and for general corporate purposes. We anticipate the cash we have on hand as of June 30, 2012, as well as the cash that we will generate from operations, will satisfy these requirements.
 
MANAGEMENT COMMENTS ON 2012 SECOND QUARTER FINANCIAL RESULTS
 
Bill He, Chairman & CEO of Deer, commented: "Deer is pleased to report its financial results for the second quarter of 2012. In 2010, Deer entered China's domestic markets with a strong push by putting its 'DEER' branded products on the shelves of retail locations across China. In 2012, Deer is continuing to expand its store presence across China and is adding additional in-store promotional staff to further enhance sales. Deer currently has access to approximately 4,000 retail locations across China and has developed a well-recognized brand by working with various retail channels.
 
We believe China remains the world's largest and fastest growing consumer retail market and continues to experience strong domestic demand for small household appliances. There are approximately 35,000 retail locations across China that Deer could potentially penetrate. Deer has significant growth potential in China."
 
CHINA DOMESTIC MARKET EXPANSION STRATEGIES
 
Mr. He continued, "Chinese consumers have experienced relatively strong positive real income growth in recent years. We believe rising standards of living will result in an increased demand for quality consumer goods, such as small appliances. We plan to fully take advantage of this market opportunity by targeting our high quality products to these middle income Chinese consumers, whose numbers continue to grow, and by providing exceptional customer service.
 
We expect our higher gross margins to continue over time as most of our revenue is being derived from the higher margin China domestic markets. We believe that we will be able to manage SG&A growth along with our significant revenue growth to maintain and enhance net profit margins."
 
GROWTH STRATEGIES
 
Mr. He continued, "In the short-term, we will continue building the solid reputation of our 'DEER' branded products to be the number one food preparation appliances brand by 2013. We also plan to focus sales of our high margin products, including our dehumidifier, vacuum cleaner, water filters and air purifier, to first and second tier Chinese cities that are experiencing strong economic growth.
 
Over the course of the coming quarters, we plan to position ourselves as a high-end innovative brand in China and expand our 'DEER' brand to include complete integrated household appliance systems for the kitchen and bathroom.
 
We have also made significant progress on our Wuhu manufacturing plant facility, by breaking ground to complete our new manufacturing plant. We are pleased with our construction progress."
 
 
 

 
 
AFFIRMS 2012 FINANCIAL GUIDANCE
 
In 2012, Deer anticipates revenues from the high margin China domestic sales will continue to surpass export sales. Deer provides 2012 revenue guidance of between $270 and $290 million, net income guidance of between $45 million and $47 million, and targets EPS (Earnings per Share) between $1.37 and $1.42.
 
3-YEAR INSIDER SHARE LOCKUP, TOTAL MANAGEMENT COMMITMENT
 
As disclosed previously, Deer's entire management team has voluntarily entered into 3-year share lockup agreements, which prohibit them from selling any shares to the general public through at least 2013. The lockup agreements represent approximately 47% of Deer's entire outstanding shares. Deer management's vested interests are aligned with those of Deer's public shareholders. Deer has been led by its original founders since the inception of its operating business 17 years ago.
 
About Deer Consumer Products, Inc.
 
Deer Consumer Products, Inc. is a NASDAQ Global Select Market listed U.S. company with its primary operations in China. Deer has a 16-year operating business as well as a strong balance sheet. Operated by Deer's founders and supported by more than 100 patents, trademarks, copyrights and approximately 1,000 staff, Deer is a leading provider of "DEER" branded consumer products to Chinese consumers and a leading vertically integrated manufacturer of small home and kitchen appliances for global customers. DEER's product lines include series of small household and kitchen appliances as well as personal care products designed to make modern lifestyles easier and healthier.
 
Safe Harbor Statement
 
All statements in this press release that are not historical are forward-looking statements made pursuant to the "safe harbor" provisions of the Private Securities Litigation Reform Act of 1995. There can be no assurance that actual results will not differ from the company's expectations. You are cautioned not to place undue reliance on any forward-looking statements in this press release as they reflect Deer's current expectations with respect to future events and are subject to risks and uncertainties that may cause actual results to differ materially from those contemplated. Potential risks and uncertainties include, but are not limited to, the risks described in Deer's filings with the Securities and Exchange Commission.
 
Corporate Contact:
 Ms. Helen Wang, President
Deer Consumer Products, Inc.
Tel: 011-86-755-86028300
Email: investors@deerinc.com
 
 
 

 
 
DEER CONSUMER PRODUCTS, INC. AND SUBSIDIARIES
CONSOLIDATED BALANCE SHEETS
 
   
June 30, 2012
   
December 31, 2011
 
ASSETS
 
(Unaudited)
       
             
CURRENT ASSETS
           
     Cash & equivalents
  $ 9,401,816     $ 13,961,434  
     Restricted cash
    -       127,235  
     Accounts receivable
    37,989,248       20,553,235  
     Advances to suppliers
    5,896,487       2,920,746  
     Other receivables and prepaid expenses
    1,566,339       1,240,726  
     VAT receivable
    3,767,154       8,562,076  
     Deposits
    71,628       1,153,019  
     Inventories
    59,655,682       61,017,231  
                 
        Total current assets
    118,348,354       109,535,702  
                 
NON-CURRENT ASSETS
               
     Certificate of Deposit
    474,316       -  
     Advance for equipment purchase
    378,784       844,964  
     Deposit for land use right
    844,429       847,646  
     Property and equipment, net
    34,312,572       36,137,609  
     Construction in progress
    21,088,038       21,141,715  
     Intangible assets, net
    35,402,003       35,895,528  
                 
       Total noncurrent assets
    92,500,142       94,867,462  
                 
TOTAL ASSETS
  $ 210,848,496     $ 204,403,164  
                 
LIABILITIES AND EQUITY
               
                 
CURRENT LIABILITIES
               
     Accounts payable
  $ 2,976,726     $ 7,977,167  
     Advance from customers
    2,183,745       1,056,442  
     Income tax payable
    5,243,759       4,864,267  
     Other payables and accrued expenses
    2,256,685       2,753,617  
     Dividend payable
    -       1,679,628  
     Notes payable
    -       692,821  
                 
         Total current liabilities
    12,660,915       19,023,942  
                 
COMMITMENTS AND CONTINGENCIES
               
                 
STOCKHOLDERS' EQUITY
               
    Common Stock, $0.001 par value; 75,000,000 shares
      authorized; 33,592,562 shares issued and
      outstanding
    33,593       33,593  
     Paid-in capital
    91,187,588       91,187,584  
     Statutory reserve
    10,624,783       9,157,606  
     Development fund
    5,312,391       4,578,803  
     Accumulated other comprehensive income
    14,026,151       14,769,957  
     Retained earnings
    77,003,075       65,651,679  
                 
         Total stockholders' equity
    198,187,581       185,379,222  
                 
TOTAL LIABILITIES AND EQUITY
  $ 210,848,496     $ 204,403,164  
 
 
 

 
 
DEER CONSUMER PRODUCTS, INC. AND SUBSIDIARIES
CONSOLIDATED STATEMENTS OF INCOME AND OTHER COMPREHENSIVE INCOME
PERIOD ENDED JUNE 30, 2012 AND 2011
(UNAUDITED)
 
   
Six months ended June 30
   
Three months ended June 30
 
   
2012
   
2011
   
2012
   
2011
 
                         
Revenue
  $ 94,875,113     $ 79,803,830     $ 45,006,010     $ 45,127,684  
Cost of revenue
    66,205,680       56,697,985       31,855,819       31,978,784  
                                 
Gross profit
    28,669,433       23,105,845       13,150,191       13,148,900  
                                 
Operating expenses
                               
     Selling
    8,215,753       5,529,852       4,201,546       2,912,415  
     General and administrative
    2,767,499       2,274,687       1,416,013       1,034,061  
                                 
     Total operating expenses
    10,983,252       7,804,539       5,617,559       3,946,476  
                                 
Income from operations
    17,686,181       15,301,306       7,532,632       9,202,424  
                                 
Non-operating income (expenses)
                               
     Interest income
    443,309       108,700       131,869       46,165  
     Exchange loss
    (42,895 )     (266,855 )     (6,733 )     (150,732 )
     Other expenses, net
    (26,783 )     (81,767 )     (22,282 )     (43,469 )
     Subsidy income
    236,230       1,007,192       -       7,960  
                                 
     Total non-operating income (expenses), net
    609,861       767,270       102,854       (140,076 )
                                 
Income before income tax
    18,296,042       16,068,576       7,635,486       9,062,348  
Income tax expense
    4,743,881       2,928,099       1,909,413       1,715,817  
                                 
Net income
    13,552,161       13,140,477       5,726,073       7,346,531  
                                 
Other comprehensive item
                               
     Foreign currency translation gain (loss)
    (743,806 )     3,481,869       (957,678 )     2,005,459  
                                 
Comprehensive Income
  $ 12,808,355     $ 16,622,346     $ 4,768,395     $ 9,351,990  
                                 
Basic weighted average shares outstanding
    33,592,562       33,592,562       33,592,562       33,592,562  
                                 
Diluted weighted average shares outstanding
    33,592,562       33,592,562       33,592,562       33,592,562  
                                 
Basic earnings per share
  $ 0.40     $ 0.39       0.17       0.22  
                                 
Diluted earnings per share
  $ 0.40     $ 0.39       0.17       0.22  
 
 
 
 

 
 
DEER CONSUMER PRODUCTS, INC. AND SUBSIDIARIES
CONSOLIDATED STATEMENTS OF CASH FLOWS
SIX MONTHS ENDED JUNE 30, 2012 AND 2011
(UNAUDITED)

   
2012
   
2011
 
             
CASH FLOWS FROM OPERATING ACTIVITIES:
           
            Net income
  $ 13,552,161     $ 13,140,477  
            Adjustments to reconcile net income
            to net cash used in operating activities:
               
            Depreciation and amortization
    2,113,775       1,438,861  
            Stock-based compensation
    -       51,314  
                         (Increase) decrease in current assets:
               
                                   Accounts receivable
    (17,566,409 )     1,631,055  
                                   Advances to suppliers
    (2,530,853 )     1,458,712  
                                   Other receivables, prepayments, and deposits
    757,358       (346,960 )
                                   VAT receivable
    4,775,646       -  
                                   Inventories
    1,133,152       (10,200,635 )
                                   Other assets
    -       4,628  
                         Increase (decrease) in current liabilities:
               
                                   Accounts payable
    (4,983,962 )     (9,998,292 )
                                   Advance from customers
    1,134,456       1,617,080  
                                   Taxes payable
    389,985       (2,847,344 )
                                   Notes payable
    (692,107 )     (3,487,834 )
                                   Other payables and accrued expenses
    (487,834 )     (742,220 )
                        Changes in noncurrent assets - other receivable
            -  
                 
            Net cash used in operating activities
    (2,404,632 )     (8,281,158 )
                 
CASH FLOWS FROM INVESTING ACTIVITIES:
               
                                   Certificate of Deposit
    (475,632 )     -  
                                   Change in restricted cash
    127,104       (5,169,534 )
                                   Acquisition of intangible assets
    (10,570 )     (4,270,594 )
                                   Acquisition of property & equipment
    (52,299 )     (889,945 )
                                   Refund of deposit on land use right
    -       10,380,731  
                                   Construction in progress
    (26,620 )     (2,367,640 )
                 
            Net cash used in investing activities
    (438,017 )     (2,316,982 )
                 
CASH FLOWS FROM FINANCING ACTIVITIES:
               
                                   Dividends paid
    (1,679,628 )     (1,679,978 )
                 
            Net cash used in financing activities
    (1,679,628 )     (1,679,978 )
                 
EFFECT OF EXCHANGE RATE CHANGE ON CASH & EQUIVALENTS
    (37,341 )     626,584  
                 
NET DECREASE IN CASH & EQUIVALENTS
    (4,559,618 )     (11,651,534 )
                 
CASH & EQUIVALENTS, BEGINNING OF PERIOD
    13,961,434       33,956,591  
                 
CASH & EQUIVALENTS, END OF PERIOD
  $ 9,401,816     $ 22,305,057  
                 
Supplemental Cash flow data:
               
        Income tax paid
  $ 4,387,432     $ 3,213,565  
        Interest paid
  $ -     $ -