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| 8-K - CRAILAR TECHNOLOGIES INC | f8k07092012.htm |
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PRESS RELEASE For Immediate Release |
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FTC ISSUES STAFF OPINION FOR CRAILAR "FLAX"
Material Difference From Linen Acknowledged and Unique Product Labeling Allowed for Merchandising Victoria, B.C. and Portland, Ore. (July 9, 2012) - The Federal Trade Commission has issued a staff opinion that Naturally Advanced Technologies Inc. ("NAT" or the "Company") (TSXV: NAT) (OTCBB: NADVF), which produces and markets CRAiLAR(R) Flax Fiber, will merchandise products with a generic "flax" designation on content labels, rather than linen, lending further definition to the unique nature of the process and the Company's resulting product.In a letter dated June 26, 2012, the FTC wrote: "Based on the information about the CRAiLAR (R) process and the attributes of the fibers you provide in your letter, we conclude that describing these fibers as flax on labels attached to textile fiber products made from the fibers would comply with the Rules. We also conclude that describing these fibers as linen rather than flax could mislead or deceive consumers. We base these conclusions on your assertions that the CRAiLAR(R) process involves a manner of obtaining flax fibers that does not chemically alter them, that the attributes of the fibers differ from those of linen, and that international standards and practice as well as the U.S. government recognize the use of the term "flax" to describe flax fibers that have not been chemically changed.""This is an important step in defining the groundbreaking nature of CRAiLAR," said Jay Nalbach, Chief Marketing Officer of NAT. "Our process results in a pure flax product that feels and can be cared for like cotton, and we believe that articulating that at retail is an important part of the unique brand proposition for CRAiLAR Flax, to the merchandising opportunities of our partner brands, and to the relationship we intend to build with consumers."NAT today supplies its CRAiLAR Flax to HanesBrands, Georgia-Pacific, and Brilliant Global Knitwear for commercial use, and to Levi Strauss & Co., Cintas, Carhartt, Ashland, Westex, Target and PVH Corp for evaluation and development. NAT is in construction on its first full-scale production facility in Pamplico, South Carolina, and anticipates it will be delivering fiber from the facility in Q3 2012. It will partner with Tintoria Piana and Barnhardt Manufacturing on the processing of that fiber. About Naturally Advanced Technologies Inc. Naturally Advanced Technologies Inc., through its wholly owned subsidiary, CRAiLAR (R) Fiber Technologies Inc., has developed proprietary technologies for production of bast fibers, cellulose pulp, and their resulting by-products in collaboration with Canada's National Research Council. It's renewable and environmentally sustainable biomass resources from flax, hemp and other bast fibers offer cost-effective and environmentally sustainable processing and production, along with increased performance characteristics for use in textile, industrial, energy, medical and composite material applications. The Company was founded in 1998 as a provider of environmentally friendly, socially responsible clothing. For more information, visitwww.naturallyadvanced.com.
Neither the TSX Venture Exchange Inc. nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release. Forward-Looking Statement Disclaimer # # # Media Contact: Ryan Leverenz Naturally Advanced Technologies (415) 999-1418 ryan.leverenz(at)naturallyadvanced(dot)com Investor Contact: Corporate Officer:
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