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EX-31 - EX 31 - WESTERN LUCRATIVE ENTERPRISES, INC.wle10k123111ex312.htm
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EXCEL - IDEA: XBRL DOCUMENT - WESTERN LUCRATIVE ENTERPRISES, INC.Financial_Report.xls



 



                             UNITED STATES

    SECURITIES AND EXCHANGE COMMISSION

                                Washington, D.C. 20549

FORM 1O-K

     ANNUAL REPORT PURSUANT TO SECTIONS 13 OR 15 (d) OF THE

                          SECURITIES AND EXCHANGE ACT OF 1934

                                           For the fiscal year ended December 31, 2011

                                               Commission file number: 333-152950



Western Lucrative Enterprises, Inc.

(Exact Name of Registrant as Specified in its Charter)

Iowa                                26-3045445

______________________       _______________

                                                            (State or Other Jurisdiction of            (IRS Employer

Incorporation or Organization)         Identification No.)


73280 Highway 111, Suite 207

Palm Desert, CA 92260

(Address of Principal Executive Offices)


 

Registrant's telephone number, including area code: (760) 776-8899

Securities registered pursuant to Section 12(b) of the Act: None

                                                               Common Stock, $0.001 par value

                                                                               (Title of class)

 

Indicate by check mark if the registrant is a well-known seasoned issuer, as defined by Rule 405 of the Securities Act.

Yes  *   No S

Indicate by check mark if the registrant is not required to file reports pursuant to Section 13 or Section 15(d) of the Exchange Act.

Yes   *     No  S

Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days.

Yes  S   No *

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Indicate by check whether the registrant has submitted electronically and posted on its corporate Web site, if any, every Interactive Data File required to be submitted and posted pursuant to Rule 405 of Regulation S-T (§229.405 of this chapter) during the preceding 12 months (or for such shorter period that the registrant was required to submit and post such files).  Yes  S     No *

Indicate by check mark if disclosure of delinquent filers pursuant to Item 405 of Regulation S-K (§229.405 of this chapter) is not contained herein, and will not be contained, to the best of registrant's knowledge, in definitive proxy or information statements incorporated by reference in Part III of this Form 10-K or any amendment to this Form 10-K.  S

Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, or smaller reporting company. See the definitions of "large accelerated filer," "accelerated filer" and "smaller reporting company" in Rule 12b-2 of the Exchange Act. (Check one):

               Large Accelerated Filer *                                                                                   Accelerated Filer *


               Non-accelerated filer *                                                                                                              Smaller reporting company S



Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act). Yes  S    No *


For the year ended December 31, 2011, the issuer had no revenues.


As of December 31, 2011, there was no active trading market for the issuer's common stock, $.001 par value and therefore the value of shares held by affiliates cannot be ascertained.


The number of shares outstanding of the issuer's common stock, $.001 par value, as of December 31, 2011 was 8,505,000 shares.



DOCUMENTS INCORPORATED BY REFERENCE


None.



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Western Lucrative Enterprises, Inc.

Form 10-K Annual Report

Table of Contents                                       



PART I


Item 1.       Business                                                                                                                                                                      5

Item 1A.    Risk Factors                                                                                                                                                                6

Item 1B.    Unresolved Staff Comments                                                                                                                                       9

Item 2.       Properties                                                                                                                                                                    9

Item 3.       Legal Proceedings                                                                                                                                                      9

Item 4.       Mine Safety Disclosures                                                                                                                                              9


PART II

Item 5.      Market for Registrant’s Common Equity, Related Stockholder Matters and Issuer Purchases of Equity                  9

                 Securities.

Item 6.      Selected Financial Data                                                                                                                                               9

Item 7.      Management’s Discussion and Analysis of Financial Condition and Results of Operations                                     9

Item 7A.   Quantitative and Qualitative Disclosures about Market Risk                                                                                   11

Item 8.      Financial Statements and Supplementary Data                                                                                                         11

Item 9.      Changes in and Disagreements with Accountants on Accounting and Financial Disclosure.                                  11

Item 9A.   Controls and Procedures                                                                                                                                            11

Item 9B.   Other Information                                                                                                                                                      11


PART III


Item 10.     Directors, Executive Officers, and Corporate Governance                                                                                     12

Item 11.     Executive Compensation                                                                                                                                         12

Item 12.     Security Ownership of Certain Beneficial Owners and Management and Related Stockholder Matters               12

Item 13.     Certain Relationships and Related Transactions, and Director Independence                                                       12

Item 14.     Principal Accounting Fees and Services.                                                                                                                12


PART IV

Item 15.    Exhibits and Financial Statement Schedules                                                                                                           13


3













FORWARD LOOKING STATEMENT INFORMATION

Certain statements made in this Annual Report on Form 10-K are 'forward-looking statements "regarding the plans and objectives of management for future operations. Such statements involve known and unknown risks, uncertainties and other factors that may cause our actual results, performance or achievements to be materially different from any future results, performance or achievements expressed or implied by such forward-looking statements. The forward-looking statements included herein are based on current expectations that involve numerous risks and uncertainties. Our plans and objectives are based, in part, on assumptions involving judgments with respect to, among other things, future economic, competitive and market conditions and future business decisions, all of which are difficult or impossible to predict accurately and many of which are beyond our control. Although we believe that our assumptions underlying the forward-looking statements are reasonable, any of the assumptions could prove inaccurate and, therefore, there can be no assurance that the forward-looking statements included in this report will prove to be accurate. in light of the significant uncertainties inherent in the forward­ looking statements included herein particularly in view of the current state of our operations, the inclusion of such information should not be regarded as a statement by us or any other person that our objectives and plans will be achieved. Factors that could cause actual results to differ materially from those expressed or implied by such forward-looking statements include, but are not limited to, the factors set forth herein under the headings "Business, " "Management's Discussion and Analysis of Financial Condition and Results of Operations" and "Risk Factors ". We undertake no obligation to revise or update publicly any forward-looking statements for any reason. The terms "we ", "our ", "us ", or any derivative thereof, as used herein refer to Western Lucrative Enterprises, Inc.


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                                                                         PART 1


ITEM 1.         BUSINESS.

CORPORATE BACKGROUND

Western Lucrative Enterprises, Inc. was incorporated pursuant to the laws of the State of Iowa on July 14, 2008.

Our Business

We are a development stage company whose business plan is to develop an online landscape design construction and consulting business to service do-it-yourself individuals and companies who want to beautify their home or business without the cost and disruption of designers/architects/construction workers.

Our current business model is built around online delivery using the Internet. The World Wide Web has become an economical distribution channel. We plan to leverage the technological innovations of the Internet to offer our services to clients, to communicate directly with them, to provide consulting and design services, to advertise our designs books, to sell designs, and to perform all necessary financial transactions electronically. We plan to use the online services of Pay Pal for customer orders.

Our plan is to outsource the development of the website and to launch our marketing plan.  Initially, we plan to commence marketing of our services using Google and Yahoo website CPC programs and through viral marketing, such as blogs, postings on online communities such as Yahoo!(R) Groups and amateur websites such as YouTube.com, and other methods of getting Internet users to refer others to our website by e-mail or word of mouth. We also intend to use search engine optimization, the marketing of our website via search engines by purchasing sponsored placement in search result, and to enter into affiliate marketing relationships with website providers to increase our access to Internet consumers. In our management's opinion there will be a need for design consulting in the do-it-yourself sector of the market once the current housing market returns to more normal levels of activity.

Due to financial limitations, our operations to date have been limited to conceptual planning.   We are now considering alternative business directions that can maximize shareholder value such as acquisitions.   To date the Company and its officers and directors have not had any contract or discussions with any target acquisition or with the owners or representatives of any target acquisitions

Our Competition

See the Risk Factors section of this prospectus for a discussion on the competition we currently face or may face in the future.

Proprietary Rights

We currently have no proprietary rights.

Our Research and Development

We are not currently conducting any research and development activities.

Government Regulation

See the Risk Factors section of this prospectus for a discussion relevant government regulation and the legal uncertainties related to our business activities.

Employees

As of December 31, 2011 we have no employees other than our sole officer and two directors. We anticipate that we will not hire any employees in the next twelve months, unless we generate significant revenues, raise capital, or make a complete change of course from our current business plan.

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Item 1A. Risk Factors

Our auditor has issued a going concern opinion. This means that there is substantial doubt that we can continue as an ongoing business for the next 12 months.  As such we may have to cease all operations and our shares could become wholly worthless.

We lack an operating history and have losses that we expect to continue into the future. There is no assurance that future operations will result in profits . If we cannot generate sufficient revenues or raise capital, we could cease operations and our shares could become wholly worthless.

We were incorporated on July 14, 2008 and we have not started our proposed business operations or realized any revenues.

We have no operating history upon which an evaluation of our future success or failure can be made.

Our ability to achieve profits is dependent on

• our ability to raise capital and  develop and continually update a functional, user-friendly website;

• our ability to procure and maintain on commercially reasonable terms relationships with third parties to develop and

maintain

• our website, network infrastructure, and transaction processing systems;

• our ability to identify and pursue mediums through which we will be able to market our products;

• our ability to attract customers to our website;

• our ability to generate revenues through sales on our website; and

• our ability to complete an alternative plan such as an acquisition

To date we do not have any customers. We cannot guarantee that we will ever have any customers. Even if we obtain customers, there is no guarantee that we will generate a profit. lf we cannot generate a profit and cannot raise additional capital, we may  have to suspend or cease operations.

The landscape design industry is highly competitive. Many competitors have longer operating histories, greater brand recognition, broader product lines and greater financial resources and advertising budgets than we do. Many of our competitors offer similar products or alternatives to our products.  There can be no assurance that we will be able to compete effectively in this marketplace.

We have not developed our website, network infrastructure, or transaction processing systems, and if we fail to raise sufficient capital, we may fail to complete our website or become fully operational.   We are contemplating other possible business directions including acquisitions.  There can be no assurance that either our original business plan or a possible acquisition will take place.   If we are unable to accomplish our plan or an alternative such as an acquisition, our shares could become wholly worthless.     


ITEM 1B.                              UNRESOLVED STAFF COMMENTS.

Not applicable since the Company is a smaller reporting company.

ITEM 2.                                PROPERTIES

The Company does not own any property at the present time and has no agreements to acquire any property. Our executive offices are located at 73280 Highway 111, Suite 207, Palm Desert, CA 92260. This space, along with other office services is provided by a third party company that has agreed to be compensated by the issuance of shares in the company. We believe that this space is adequate for our needs at this time, and we believe that we will be able to locate additional space in the future, if needed, on commercially reasonable terms.


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ITEM 3.                               LEGAL PROCEEDINGS


None.


ITEM 4.                               MINE SAFETY DISCLOSURES

Not Applicable.

                                                                                       

                                                                                      PART II


ITEM 5.           MARKET FOR OUR COMMON EQUITY, RELATED STOCKHOLDER MATTERS AND ISSUER PURCHASES OF EQUITY SECURITIES.

(a) Market Information. Our Common Stock has been approved to trade on the OTC Bulletin Board.   To date there has been no trading in our shares. No assurance can be given that any market for our Common Stock will ever develop.

(b) Increase in Authorized Share Capital. On November 23, 2010 the Shareholders approved an increase in the Authorized Share Capital from 75,000,000 to 750,000,000.  A Definitive Form 14C report was filed with the SEC on December 17, 2010.

(c) Holders. As of March 15, 2012, there were 43 record holders of all of our issued and outstanding shares of Common Stock.

(d) Dividend Policy. We have not declared or paid any cash dividends on our Common Stock and do not intend to declare or pay any cash dividend in the foreseeable future. The payment of dividends, if any, is within the discretion of the Board of Directors and will depend on our earnings, if any, our capital requirements and financial condition and such other factors as the Board of Directors may consider.

 


ITEM 6. SELECTED FINANCIAL DATA.

As a smaller reporting company, as defined in Rule 12b-2 of the Securities Exchange Act of 1934, as amended (the "Exchange Act"), we are not required to provide the information required by this item.



ITEM 7. MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS.


Certain statements in this report and elsewhere (such as in other filings by the Company with the Securities and Exchange Commission ("SEC"), press releases, presentations by the Company of its management and oral statements) may constitute "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. Words such as "expects," "anticipates," "intends," "plans," "believes," "seeks," "estimates," and "should," and variations of these words and similar expressions, are intended to identify these forward-looking statements. Actual results may materially differ from any forward-looking statements. Factors that might cause or contribute to such differences include, among others, competitive pressures and constantly changing technology and market acceptance of the Company's products and services. The Company undertakes no obligation to publicly release the result of any revisions to these forward-looking statements, which may be made to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events.

Western Lucrative Enterprises, Inc. was incorporated on July 14, 2008. As of the date of this document, we have generated no revenues and substantial expenses. This resulted in a net loss of $100,728 since inception, which is attributable to

general and administrative expenses.

On August 17, 2010, Mr. Randall Baker resigned his position as the sole officer of the company, but remained as a director. Mr. Neville Pearson replaced Mr. Baker as the sole officer, and was also appointed a director. This information was previously reported on a Current Report on Form 8-K.

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Since incorporation, we have financed our operations primarily through minimal initial capitalization.

To date we have not implemented our planned principal operations.


We do not expect to conduct any research and development.


We do not own any plant or equipment.


Our management does not anticipate any significant changes in the number of employees in the next 12 months.  Currently, we believe the services provided by our officers and directors are sufficient at this time.

We have not paid for expenses on behalf of any director. Additionally, we believe that this practice will not materially change.

In 2010, we engaged Millennium Group, Inc to assist the Company with new business strategies and options. Millennium Group is a consulting services firm owned and managed by Jonathan Mork, 49. A pension plan of which his father, Dempsey Mork, is a beneficiary is the owners of Orion Investment, which owns more than 5% of our stock. We issued to Millennium Group a $10,000 convertible note as a non-refundable retainer to Millennium Group.  We also agreed to pay $400,000 to Millennium if it is able to introduce a major acquisition to the Company.   The note is due and payable to Millennium in two years, and bears a 5% interest rate which shall accrue annually and be payable at maturity. At Millennium’s election, this note and any accrued interest can be retired at any earlier time by conversion into common shares. The note is convertible into 4.0% of the Company’s fully diluted common shares at the time of conversion, with full anti-dilution protection (not adjusted for splits or new issuances). The Company has also agreed that any shares issued under this note will have piggyback registration rights. The Board of Directors of the Company has approved and ratified the terms of this note.



OFF-BALANCE SHEET ARRANGEMENTS

We do not have any off-balance sheet arrangements.

(ii) RESULTS OF OPERATIONS

The Company has earned no significant revenue or profits to date, and the Company anticipates that it will continue to incur net losses for the foreseeable future. The Company incurred a net loss of $25,497 for the year ended Dec. 31, 2011, as compared to a net loss of $49,861 for 2010. From the date of inception July 14, 2008, to Dec. 31, 2011 the Company lost a total of $100,728. Most labor and services have been compensated with issuances of stock, or cash payment has been deferred.

Liquidity and Capital Resources

The Company has financed its expenses and costs thus far through financing and through the increase in its accounts payable, payments made by others for the company and by the settlement of the payable amounts with shares of common stock of the Company. As of December 31, 2011, the Company had a cash of $0 compared to cash of $0 as of December 31, 2010.

For the most recent fiscal year, 2011, the Company incurred a loss in the amount of $25,497 and $49,861 for 2010. Both years' losses are a result of organizational expenses and expenses associated with setting up a Company structure in order to begin implementing its business plan. The Company anticipates that until these procedures are completed, it will not generate revenues, and may continue to operate at a loss thereafter, depending upon the performance of the business.

During the period from July 14, 2008 (date of inception) through Dec. 31, 2011, the Company has incurred an

accumulated net loss of $100,728 and has not attained profitable operations. The Company is dependent upon obtaining

adequate financing to enable it to pursue its business plan and manage its operations so that they are profitable.

(iii) The Company has limited financial resources available, which has had an adverse impact on the Company's liquidity, activities and operations. These limitations have adversely affected the Company's ability to obtain certain projects and pursue additional business. There is no assurance that the Company will be able to raise sufficient funding to enhance the Company's financial resources sufficiently to generate volume for the Company, or to engage in any significant research and development, or purchase plant or significant equipment.

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Management has been successful in raising sufficient funds to cover the Company's compliance expenses including the cost of auditing and filing required documents for 2011.

The Company as a whole may continue to operate at a loss for an indeterminate period thereafter, depending upon the

performance of its new businesses. In the process of carrying out its business plan, the Company will continue to

identify new financial partners and investors. However, it may determine that it cannot raise sufficient capital to

support its business on acceptable terms, or at all. Accordingly, there can be no assurance that any additional funds will be available on terms acceptable to the Company or at all. As of Dec. 31, 2011, the company was authorized to issue 75,000,000 shares of common stock.



Commitments. We do not have any commitments which are required to be disclosed in tabular form as of Dec. 31, 2011.



Off-Balance Sheet Arrangements

 

As of Dec. 31, 2011, we have no off-balance sheet arrangements such as guarantees, retained or contingent interest in assets transferred, obligation under a derivative instrument and obligation arising out of or a variable interest in an unconsolidated entity.

Subsequent Events

There were no reportable subsequent events from Dec. 31, 2011 through the date this report is filed.


ITEM7A.       QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK.

As a smaller reporting company, as defined in Rule 12b-2 of the Exchange Act, we are not required to provide the information required by this item .

ITEM 8.          FINANCIAL STATEMENTS AND SUPPLEMENTARY DATA.

See the index to the Financial Statements below, beginning on page F-l.

ITEM 9.         CHANGES IN AND DISAGREEMENTS WITH ACCOUNTANTS ON ACCOUNTING AND FINANCIAL DISCLOSURE.

Not Applicable.

ITEM 9A(T).      CONTROLS AND PROCEDURES.

(a) Evaluation of Disclosure Controls and Procedures

Our management, with the participation of our president and chief financial officer, carried out an evaluation of the

effectiveness of our "disclosure controls and procedures" (as defined in the Exchange Act Rules 13a-15(e) and 15d-15

(e) as of the end of the period covered by this report (the "Evaluation Date"). Based upon that evaluation, the president

and chief financial officer concluded that as of the Evaluation Date, our disclosure controls and procedures are not

effective to ensure that information required to be disclosed by us in the reports that we file or submit under the

Exchange Act (i) is recorded, processed, summarized and reported, within the time periods specified in the SEC's rules

and forms and (ii) is accumulated and communicated to our management, including our president and chief financial

officer, as appropriate to allow timely decisions regarding required disclosure since our auditor had to make audit

adjustments. Our management intends to work more closely with our auditors to correct this ineffectiveness.

(b) Management's Report on Internal Control over Financial Reporting

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Our management is responsible for establishing and maintaining adequate internal control over financial reporting (as

defined in Rule 13a-I5(f) under the Exchange Act). Our management assessed the effectiveness of our internal control

over financial reporting as of December 31, 2011. In making this assessment, our management used the criteria set forth by

the Committee of Sponsoring Organizations of the Treadway Commission in Internal Control-Integrated Framework.

\

Our management has concluded that, as of December 31, 2011, our internal control over financial reporting was not effective

based on these criteria. In its assessment of the effectiveness of internal control over financial reporting as of December 31, 2011, we determined that the following deficiencies constituted a material weakness, as described below.

1.

Certain entity level controls establishing a “tone at the top” were considered material weaknesses. The Company has no audit committee. There is no policy on fraud and no code of ethics at this time.  A whistleblower policy is not necessary given the small size of the organization.

2.

Management override of existing controls is possible given the small size of the organization and lack of personnel.

3.

There is no system in place to review and monitor internal control over financial reporting. The Company maintains an insufficient complement of personnel to carry out ongoing monitoring responsibilities and ensure effective internal control over financial reporting.

Management is currently evaluating remediation plans for the above control deficiencies.

 

Accordingly, the Company concluded that these control deficiencies resulted in a reasonable possibility that a material misstatement of the annual or interim financial statements will not be prevented or detected on a timely basis by the company’s internal controls.


This annual report does not include an attestation report of our registered public accounting  firm regarding internal control over financial reporting. Management's report was not subject to attestation by our  registered public accounting firm pursuant to temporary rules of the SEC that permit us to provide only management's report in this annual report.


(c) Changes in Internal Control over Financial Reporting

There were no changes in our internal controls over financial reporting that occurred during the last fiscal quarter covered by this report that has materially affected, or is reasonably likely to materially affect, our internal control over financial reporting.

ITEM 9B. OTHER INFORMATION

None.

                                                                                       PART III

 

ITEM 10.          DIRECTORS, EXECUTIVE OFFICERS AND CORPORATE GOVERNANCE.

The following table sets forth information concerning our officers and directors as of December 31, 2011:


                             Name                             Age                             Positions(s)                              Period of Service

                      Neville Pearson                     68                President, Chief Executive Officer    August 14, 2010 – to date

and Director

                       Randall Baker                      69                                 Director                                  Inception – to date



Our officers and directors are elected to hold office until the next annual meeting of shareholders and until their respective successors have been elected and qualified, or until prior resignation or removal.

10

Business Experience

Mr. Baker has forty years of extensive experience in the securities industry. He has been a series 7 licensed broker/trader, working mainly on the trading side of the industry, managing people, computer systems and was the executive vice president for Wm. Mason & Co., a Los Angeles based Investment Counseling firm for twenty three years through 1993. Since that time he has been CEO and managing Director of several start-up companies. He is very much involved in the administration process of mergers and acquisitions, including the filings as well as the marketing for this process.


Mr. Pearson is a Fellow of the Association of Chartered Certified Accountants, and has gained over 40 years of senior level financial management experience at CFO / Controller level with both Public Multi-National and Private Companies on three continents. Mr. Pearson brings extensive experience in the Real Estate Development and Construction fields, as well as having worked in the Automotive, Mining and Food manufacturing sectors. Mr. Pearson also has recent experience in the execution of mergers and acquisitions.

 


Compensation and Audit Committees


As we only have two board members and given our limited operations, we do not have separate or independent audit or compensation committees. Our Board of Directors has determined that it does not have an "audit committee financial expert," as that term is defined in Item 407(d)(5) of Regulation S-K. In addition, we have not adopted any procedures by which our shareholders may recommend nominees to our Board of Directors.

Section 16(a) Beneficial Ownership Reporting Compliance

Section 16(a) of the Exchange Act requires our directors and executive officers and persons who beneficially own more than ten percent of our Common Stock (collectively, the "Reporting Persons") to report their ownership of, and transactions in our Common Stock to the SEC. Copies of these reports are also required to be supplied to us. To our knowledge, during the fiscal year ended Dec. 31, 2011 the Reporting Persons complied with all applicable Section 16

(a) reporting requirements.

Code of Ethics

We have not adopted a Code of Ethics given our limited operations. We expect that our Board of Directors following a merger or other acquisition transaction will adopt a Code of Ethics.

ITEM 11.          EXECUTIVE COMPENSATION.

Neither of our Directors, including the sole officer receives any compensation for their services rendered on our behalf. They did not receive any compensation during the years ended Dec. 31, 2011 and 2010. No officer or director is required to make any specific amount or percentage of his business time available to us.

Director Compensation

We do not currently pay any cash fees to our sole director, nor do we pay director's expenses in attending board meetings.

Employment Agreements

We are not a party to any employment agreements.

11




ITEM 12.            SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT AND RELATED STOCKHOLDER MATTERS.


The following table sets forth certain information as of December 31, 2011 regarding the number and percentage of our Common Stock (being our only voting securities) beneficially owned by each officer, director, each person (including

any "group" as that term is used in Section 13(d)(3) of the Exchange Act) known by us to own 5% or more of our

Common Stock, and all officers and directors as a group.


                             Name and Address of                                  Number of

                                      Beneficial Owner                                          Shares                            Percent of Class


                            MCC Profit Sharing Plan                               6,000,000                                    70.5%

                          c/o  64 North Pecos, Suite 900

                                    Henderson, NV 89074

 

                                      Dempsey K. Mork                                       700,000                                       8.2%

                          c/o  64 North Pecos, Suite 900

                                    Henderson, NV 89074



                                       Randall A. Baker                                        250,000                                       2.9%

                                  49590 Palo Verde Road

                                Morongo Valley, CA 92256


           Neville Pearson

                          --

                          --

73280 Highway 111, Suite 207

      Palm Desert, CA 92260


All officers and directors as

    250,000

   

               2.9%

a group (2 persons)



 Unless otherwise indicated, we have been advised that all individuals or entities listed have the sole power to vote and dispose of the number of shares set forth opposite their names. For purposes of computing the number and percentage of shares beneficially owned by a security holder, any shares which such person has the right to acquire within 60 days of Dec. 31, 2011 are deemed to be outstanding, but those shares are not deemed to be outstanding for the purpose of computing the percentage ownership of any other security holder.

We currently do not maintain any equity compensation plans.

ITEM 13. CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS, AND DIRECTOR INDEPENDENCE.

Our Board of Directors consists of Mr. Neville Pearson and Mr. Randall A. Baker. They are not independent as such term is defined by a national securities exchange or an inter-dealer quotation system.

Various related party transactions are reported throughout the notes to our financial statements and should be

considered incorporated by reference herein.

ITEM 14. PRINCIPAL ACCOUNTANT FEES AND SERVICES.

Sam Kan & Associates, 1151 Harbor Bay Parkway, Ste. 101, Alameda CA 94502, (510) 355-0492 is our independent

registered public accounting firm.

Audit Fees

The aggregate fees billed by Sam Kan & Associates for professional services rendered for the audit of our annual financial statements and review of financial statements included in our quarterly reports on Form 1O-Q or services that are normally provided in connection with statutory and regulatory filings was $2,000 for the fiscal year ended Dec.31, 2011.

Audit-Related Fees

There were no fees billed by Sam Kan & Associates for assurance and related services that are reasonably related to the performance of the audit or review of our financial statements for the fiscal year ended Dec. 31, 2011.

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Tax Fees


The aggregate fees billed by Sam Kan & Associates for professional services for tax compliance, tax advice, and tax planning were $0 for the fiscal year ended December 31, 2011.


Pre-Approval Policy


We do not currently have a standing audit committee. The above services were approved by our Board of Directors.


PART IV

Item 15.                   Exhibits and Financial Statement Schedules

(a) The following documents are filed as part of this Report:

o Report of independent Registered Public Accounting Firm (Sam Kan & Associates-2011 and 2010)

o Balance Sheets at Dec. 31, 2011 and 2010

o Statements of Operations for the years ended Dec. 31, 2011 and 2010 and for the cumulative period from July 14,   

   2008 (Date of Inception) to Dec. 31, 2011.                                     

o Statements of Changes in Shareholders' Deficiency for the period from July 14,2008 (Date of Inception) to Dec. 31,  

   2011.

o Statements of Cash Flows for the years ended Dec. 31, 2011 and 2010, and for the cumulative period from July

   14, 2008 (Date of Inception) to Dec. 31, 2011.

o Notes to Financial Statements




1. Financial Statements. The following financial statements and the report of our independent registered public accounting firm are filed herewith.

2. Financial Statement Schedules.

Schedules are omitted because the information required is not applicable or the required information is shown in the financial statements or notes thereto.



13





3. Exhibits Incorporated by Reference or Filed with this Report.

             Exhibit No.                                                                  Description


                     31.1         Chief Executive Officer Certification pursuant to section 302 of the Sarbanes-Ox1ey Act of2002*


31.2          Chief Financial Officer Certification pursuant to section 302 of the Sarbanes-Oxley Act of2002*


32.1          Chief Executive Officer Certification pursuant to section 906 of the Sarbanes-Oxley Act of2002.*

32.2          Chief Financial Officer Certification pursuant to section 906 of the Sarbanes-Oxley Act of2002.*


*included herewith






SIGNATURES


In accordance with Section 13 or 15(d) of the Exchange Act of 1934, the registrant has caused this report to be signed on its behalf by the undersigned, thereunto duly authorized.

Western Lucrative Enterprises, Inc.

Date: April 18, 2012

By: lsi Neville Pearson

Neville Pearson, President

 

In accordance with the Exchange Act, this report has been signed below by the following persons on behalf of the registrant and in the capacities and on the dates indicated.

Date: April 18, 2012

By: lsi Neville Pearson

Neville Pearson, President and Director

(Principal Executive Officer)


Date: April 18, 2012

By: lsi Neville Pearson

Neville Pearson, Chief Financial Officer

(Principal Financial and Accounting Officer)






14












WESTERN LUCRATIVE ENTERPRISES, INC.

(A Development Stage Company)







Financial Statements


December 31, 2011 and 2010




























15









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WESTERN LUCRATIVE ENTERPRISES, INC.

(A Development Stage Company)



Financial Statements



December 31, 2011 and 2010



                                                                                                                                                             Page(s)


Report of Independent Registered Public Accounting Firm                                                                                                              17




Balance Sheets As of December 31, 2011 and 2010                                                                                                                         18




Statements of Operations For the Years Ended December 31, 2011 and 2010, and the Period from the

Inception on July 14, 2008 to December 31, 2011                                                                                                                           19




Statement of Changes in Stockholders' (Deficit) Equity for the Period from the Inception on July 14, 2008

to December 31, 2011                                                                                                                                                                      20




Statements of Cash Flows For the Years Ended December 31, 2011 and 2010, and the Period from the

Inception on July 14, 2008 to December 31, 2011                                                                                                                          19




Notes to the Financial Statements                                                                                                                                                21-28







16







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Report of Independent Registered Public Accounting Firm


To the Board of Directors of

Western Lucrative Enterprises, Inc.

(A Development Stage Company)

Palm Desert, California


We have audited the accompanying balance sheet of Western Lucrative Enterprises, Inc. as of December 31, 2011 and 2010, and the related statements of operations, stockholders' equity (deficit), and cash flows for the years ended December 31, 2011 and 2010, and for the period from the inception on July 14, 2008 to December 31, 2011. These financial statements are the responsibility of the Company's management. Our responsibility is to express an opinion on these financial statements based on our audits.


We conducted our audits in accordance with the standards of the Public Company Accounting Oversight Board (United States). Those standards require that we plan and perform the audit to obtain reasonable assurance about whether the financial statements are free of material misstatement. An audit includes examining, on a test basis, evidence supporting the amounts and disclosures in the financial statements. An audit also includes assessing the accounting principles used and significant estimates made by management, as well as evaluating the overall financial statement presentation.


We believe that our audits provide a reasonable basis for our opinion. In our opinion, the financial statements referred to above present fairly, in all material respects, the financial position of Western Lucrative Enterprises, Inc. (A Development Stage Company) as of December 31, 2011 and 2010, and the results of their operations and their cash flows for the years ended, and for the period from the inception on July 14, 2008 to December 31, 2011 were

in conformity with U.S. generally accepted accounting principles.


The accompanying financial statements have been prepared assuming that the Company will continue as a going concern. As discussed in Note B to the consolidated financial statements, the Company has suffered recurring losses and has experienced negative cash flows from operations, which raises substantial doubt about the Company's ability to continue as a going concern. Management's plans in regard to those matters are also described in Note B to the consolidated financial statements. The consolidated financial statements do not include any adjustments that

might result from the outcome of this uncertainty.


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________________________________

Sam Kan & Company,

April 10, 2012

Alameda, California

Sam Kam & Company

1151 Harbor Bay Pkwy., Suite 202, Alameda, CA 94502

Phone: 510.355.0492 Fax: 866.828.1446 http://www.skancpa.com



17










Western Lucrative Enterprises, Inc.

(A Development Stage Enterprise)

Balance Sheets



 

December  31,

 

December 31,

 

 

2011

 

2010

ASSETS

 

 

 

 

Current assets

 

 

 

 

Cash

$

 -

$

               -

Total current assets

 

 -

 

-

 

 

 

 

 

Total assets

$

 

$

 

 

 

 

 

 

LIABILITIES AND STOCKHOLDERS' (DEFICIT) EQUITY

 

 

 

 

 

Current liabilities

 

 

 

 

Accounts payable

$

25,197

$

251

Accrued interest

 

341

 

90

Related party loan (current portion)

 

10,000

 

              -

Beneficial conversion feature

 

-204

 

-504

Total current liabilities

 

35,334

 

-163

 

 

 

 

 

Long term liabilities

 

 

 

 

Related party loan (non-current portion)

 

               -

 

10,000

Total long term liabilities

 

               -

 

10,000

Total liabilities

 

35,334

 

9,837

Stockholders' (deficit) equity

 

 

 

 

Common stock, $.001 par value; 75,000,000 shares authorized, 8,505,000 shares issued and outstanding as of December 31, 2011 and 2010

 

8,505

 

8,505

Additional paid in capital

 

56,889

 

56,889

Deficit accumulated during the development stage

 

-100,728

 

-75,231

Total stockholders' (deficit) equity

 

-35,334

 

-9,837

 

 

 

 

 

Total liabilities and stockholders' (deficit) equity

$

               -

$

              -

 

See accompanying notes to financial statements



18



Western Lucrative Enterprises, Inc.

(A Development Stage Enterprise)

Statement of Operations

 

 

 

Year Ended December 31, 2011

 

Year Ended December 31, 2010

 

For the Period July 14, 2008 (Inception) to December 31, 2011

 

 

 

 

 

 

 

 

 

 

        Revenue

$

                     -

 

$

                   -

 

$

                    -

 

 

 

 

 

 

 

 

 

 

       Expenses

 

 

 

 

 

 

 

 

 

General and administrative

 

              4,810

 

 

             6,902

 

 

            37,082

 

Professional fees

 

            20,136

 

 

           42,756

 

 

            62,892

       Total expenses

 

            24,946

 

 

           49,658

 

 

            99,974

 

 

 

 

 

 

 

 

 

 

      Other income / (expense)

 

 

 

 

 

 

 

 

 

Interest expense

 

               (551)

 

 

              (203)

 

 

               (754)

      Total other income / (expense)

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

      Net loss

$

           (25,497)

 

$

          (49,861)

 

$

         (100,728)

 

 

 

 

 

 

 

 

 

 

        Basic and diluted loss per

        Common share      

$

              (0.00)

 

$

             (0.01)

 

 

 

 

 

 

 

 

 

 

 

 

 

           Weighted average common shares outstanding:

 

 

 

 

 

 

 

Basic

 

        8,505,000

 

 

       5,337,877

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

See accompanying notes to financial statements



19








 

 

 

 

 

 

 

 

 

 

 

 

Western Lucrative Enterprises, Inc.

(A Development Stage Enterprise)

Statement of Changes in Stockholders' (Deficit) Equity

 

 

 

 

 

 

 

 

 

 

 

Common Stock

Additional Paid In Capital

Accumulated Deficit

Total

 

Shares

Amount

 

 

 

 

 

 

 

 

 

 

Balance, July 14, 2008 (Inception)

                      -

$

               -

$

                       -

$

                     -

$

                    -

Common stock issued for cash

       2,000,000

 

       2,000

 

               2,825

 

                     -

 

            4,825

Common stock issued for services

          250,000

 

          250

 

                       -

 

                     -

 

               250

Net loss, period ended December 31, 2008

                      -

 

               -

 

                       -

 

            (5,075)

 

          (5,075)

Balance, December 31, 2008

       2,250,000

 

       2,250

 

               2,825

 

            (5,075)

 

                    -

 

 

 

 

 

 

 

 

 

 

Common stock issued for cash

       2,005,000

 

       2,005

 

             18,045

 

                     -

 

          20,050

Net loss, year ended December 31, 2009

                      -

 

               -

 

                       -

 

          (20,295)

 

        (20,295)

Balance, December 31, 2009

       4,255,000

 

       4,255

 

             20,870

 

          (25,370)

 

             (245)

 

 

 

 

 

 

 

 

 

 

Common stock issued for services

       4,250,000

 

       4,250

 

             35,402

 

                     -

 

          39,652

Beneficial conversion feature

                      -

 

               -

 

                  617

 

                     -

 

               617

Net loss, year ended December 31, 2010

                      -

 

               -

 

                       -

 

          (49,861)

 

        (49,861)

Balance, December 31, 2010

       8,505,000

 

       8,505

 

             56,889

 

          (75,231)

 

          (9,837)

 

 

 

 

 

 

 

 

 

 

Common stock issued for services

                      -

 

               -

 

                       -

 

                     -

 

                    -

Beneficial conversion feature

                      -

 

               -

 

                       -

 

                     -

 

                    -

Net loss, year ended December 31, 2011

                      -

 

               -

 

                       -

 

          (25,497)

 

        (25,497)

Balance, December 31, 2011

       8,505,000

$

       8,505

$

             56,889

$

        (100,728)

$

        (35,334)

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

See accompanying notes to financial statements



20






Western Lucrative Enterprises, Inc.

(A Development Stage Enterprise)

Statements of Cash Flows

 

Year Ended December 31, 2011

 

Year Ended December 31, 2010

 

For the Period July 14, 2008 (Inception) to December 31, 2011

Cash flows from operating activities

 

 

 

 

 

 

 

 

Net loss

$

         (25,497)

 

$

         (49,861)

 

$

        (100,728)

Adjustments to reconcile net loss to net cash used in operating activities:

 

 

 

 

 

 

 

 

Issuance of common stock in exchange for services

 

                   -

 

 

           39,652

 

 

           39,652

Non-cash interest - beneficial conversion feature

 

               300

 

 

               112

 

 

               412

Changes in operating assets and liabilities:

 

 

 

 

 

 

 

 

Accounts payable

 

           24,946

 

 

           (2,749)

 

 

           22,197

Accrued interest

 

               251

 

 

                 90

 

 

               342

Net cash used in operating activities

 

                   -

 

 

         (12,756)

 

 

         (38,125)

 

 

 

 

 

 

 

 

 

Cash flows from investing activities

 

                   -

 

 

                   -

 

 

                   -

Cash flows from financing activities

 

 

 

 

 

 

 

 

Proceeds from related party loan

 

                   -

 

 

           10,000

 

 

           10,000

Proceeds from issuance of stock

 

                   -

 

 

                   -

 

 

           28,125

Net cash provided by financing activities

 

                   -

 

 

           10,000

 

 

           38,125

 

 

 

 

 

 

 

 

 

Net change in cash

 

                   -

 

 

           (2,756)

 

 

                   -

Cash at beginning of year

 

                   -

 

 

             2,756

 

 

                   -

Cash at end of year

$

                   -

 

$

                   -

 

$

                   -

 

 

 

 

 

 

 

 

 

Supplemental disclosure of non-cash investing and financing activities:

 

 

 

 

 

 

Issuance of common stock for professional and consulting services

$

                   -

 

$

           39,652

 

$

           40,452

 

 

 

 

 

 

 

 

 

Supplemental cash flow information:

 

 

 

 

 

 

 

 

Cash paid for interest

$

                   -

 

$

                   -

 

$

                   -

Cash paid for income taxes

$

                   -

 

$

                   -

 

$

                   -








 

 

 

 

 

 

 

 

21

WESTERN LUCRATIVE ENTERPRISES, INC.

(A Development Stage Company)

Notes to Financial Statements – December 31, 2011 and 2010



NOTE A – SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES

A summary of significant accounting policies of Western Lucrative Enterprises, Inc. (A Development Stage Company) (the “Company”) is presented to assist in understanding the Company’s financial statements. The accounting policies presented in these footnotes conform to accounting principles generally accepted in the United States of America and have been consistently applied in the preparation of the accompanying financial statements. These financial statements and notes are representations of the Company’s management who are responsible for their integrity and objectivity. The Company has not realized revenues from its planned principal business purpose and is considered to be in its development state in accordance with ASC 915, “Development Stage Entities”.

Organization, Nature of Business and Trade Name

The Company was incorporated in the State of Iowa on July 14, 2008 and has as a principal business objective of becoming an online landscape design, construction, and consulting service.

The Company intends to develop procedures to make the information given to a prospective purchaser as accurate as possible to lead to the highest percentage of successful Western Lucrative purchases. The Company also intends to focus only on items that can be designed without travel to the location.

Neville Pearson was being appointed as a Director of the Company on August 14, 2010. Subsequently on August 17, 2010, he was appointed as President, Treasurer, and Secretary of the Company.

Concentration of Risk

The Company at times may maintain a cash balance in excess of insured limits. However, as of December 31, 2011, the Company has no cash in excess of insured limits.

Basis of Presentation

The preparation of financial statements in conformity with accounting principles generally accepted in the United States of America requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities at the date of the financial statements and the reported amounts of revenue and expenses during the reported period. Actual results could differ from those estimates. Management further acknowledges that it is solely responsible for adopting sound accounting practices, establishing and maintaining a system of internal accounting control and preventing and detecting fraud. The Company's system of internal accounting control is designed to assure, among other items, that (1) recorded transactions are valid; (2) all valid transactions are recorded and (3) transactions are recorded in the period in a timely manner to produce financial statements which present fairly the financial condition, results of operations and cash flows of the company for the respective periods being presented.

Use of Estimates

The preparation of financial statements in accounting principles generally accepted in the United States of America requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities and disclosure of contingent assets and liabilities at the date of the financial statements and the reported amounts of revenues and expenses during the reporting period. A change in managements’ estimates or assumptions could have a material impact on the Company’s financial condition and results of operations during the period in which such changes occurred. Actual results could differ from those estimates. The Company’s financial statements reflect all adjustments that management believes are necessary for the fair presentation of their financial condition and results of operations for the periods presented.

Cash and Cash Equivalents

For purposes of the statement of cash flows, the Company considers all short-term debt securities purchased with maturity of three months or less to be cash equivalents.

Accounts Receivable

Accounts receivable, if any, is carried at the expected net realizable value. The allowance for doubtful accounts, when determined, will be based on management's assessment of the collectability of specific customer accounts and the aging of the accounts receivables. If there were a

WESTERN LUCRATIVE ENTERPRISES, INC.

(A Development Stage Company)

Notes to Financial Statements – December 31, 2011 and 2010


22

Deterioration of a major customer's creditworthiness, or actual defaults were higher than historical experience, our estimates of the recoverability of the amounts due to us could be overstated, which could have a negative impact on operations.

The Company has been in the developmental stage since inception and has no operation to date. The Company currently does not have any accounts receivable. The above accounting policies will be adopted upon the Company carries accounts receivable.

Property and Equipment

Property and equipment are carried at cost. Expenditures for maintenance and repairs are charged against operations. Renewals and betterments that materially extend the life of the assets are capitalized. When assets are retired or otherwise disposed of, the cost and related accumulated depreciation are removed from the accounts, and any resulting gain or loss is reflected in income for the period.

Depreciation is computed for financial statement purposes on a straight-line basis over estimated useful lives of the related assets. The estimated useful lives of depreciable assets are:

For federal income tax purposes, depreciation is computed under the modified accelerated cost recovery system. For financial statements purposes, depreciation is computed under the straight-line method.

The Company has been in the developmental stage since inception and has no operation to date. The Company currently does not have any property and equipment. The above accounting policies will be adopted upon the Company maintaining property and equipment.



Item

Estimated Useful Lives

Office Equipment

5-10 years

Vehicles

5-10 years

Website/Software

10-15 years


Accounts Payable


The Company has accounts payable in the amount of $25,197 as of December 31, 2011. The Company has accounts payable in the amount of $251 as of December 31, 2010.

Revenue and Cost Recognition

The Company intends to provide a landscape design and consulting service via a web site. The Company reports income and expenses on the accrual basis of accounting, whereby income is recorded when it is earned and expenses recorded when they are incurred. The Company currently does not yet have a working website; therefore, it has not realized any sales that would require recognition of revenue.

Advertising

Advertising expenses related to specific jobs are allocated and classified as costs of goods sold. Advertising expenses not related to specific jobs are recorded as general and administrative expenses.

Stockholders’ Equity: Common Stock

The holders of the Company’s common stock are entitled to receive dividends out of assets or funds legally available for the payment of dividends of such times and in such amounts as the board from time to time may determine. Holders of common stock are entitled to one vote for each share held on all matters submitted to a vote of shareholders. There is no cumulative voting of the election of directors then standing for

23


WESTERN LUCRATIVE ENTERPRISES, INC.

(A Development Stage Company)

Notes to Financial Statements – December 31, 2011 and 2010


election. The common stock is not entitled to pre-emptive rights and is not subject to conversion or redemption. Upon liquidation, dissolution or winding up of the company, the assets legally available for distribution to stockholders are distributable ratably among the holders of the common stock after payment of liquidation preferences, if any, on any outstanding payment of other claims of creditors.

The Company has authorized seven hundred and fifty million (750,000,000) shares of common stock with a par value of $.001. As of December 31, 2011 and 2010, there are 8,505,000 shares of common stock issued and outstanding.

Fair Value Measurements

In January 2010, the FASB ASC Topic 825, Financial Instruments, requires disclosures about fair value of financial instruments in quarterly reports as well as in annual reports. For the Company, this statement applies to certain investments and long-term debt. Also, the FASB ASC Topic 820, Fair Value Measurements and Disclosures, clarifies the definition of fair value for financial reporting, establishes a framework for measuring fair value and requires additional disclosures about the use of fair value measurements.

Various inputs are considered when determining the value of the Company’s investments and long-term debt. The inputs or methodologies used for valuing securities are not necessarily an indication of the risk associated with investing in these securities. These inputs are summarized in the three broad levels listed below.


·

Level 1 – observable market inputs that are unadjusted quoted prices for identical assets or liabilities in active markets.


·

Level 2 – other significant observable inputs (including quoted prices for similar securities, interest rates, credit risk, etc…).


·

Level 3 – significant unobservable inputs (including the Company’s own assumptions in determining the fair value of investments).


The Company’s adoption of FASB ASC Topic 825 effectively at the inception did not have a material impact on the Company’s financial statements.


 

The carrying value of financial assets and liabilities recorded at fair value is measured on a recurring or nonrecurring basis. Financial assets and liabilities measured on a non-recurring basis are those that are adjusted to fair value when a significant event occurs. The Company had no financial assets or liabilities carried and measured on a nonrecurring basis during the reporting periods. Financial assets and liabilities measured on a recurring basis are those that are adjusted to fair value each time a financial statement is prepared. The Company does not have financial assets as an investment carried at fair value on a recurring basis as of December 31, 2011.

The availability of inputs observable in the market varies from instrument to instrument and depends on a variety of factors including the type of instrument, whether the instrument is actively traded, and other characteristics particular to the transaction. For many financial instruments, pricing inputs are readily observable in the market, the valuation methodology used is widely accepted by market participants, and the valuation does not require significant management discretion. For other financial instruments, pricing inputs are less observable in the market and may require management judgment. As of December 31, 2011, the Company has assets and liabilities in cash, various receivables, property and equipments, and various payables. Management believes that they are being presented at their fair market value.

Basic and Diluted Loss per Common Share

Net loss per share is calculated in accordance with SFAS No. 128, "Earnings per Share." The weighted-average number of common shares outstanding during each period is used to compute basic loss per share. Diluted loss per share is computed using the weighted average number of shares and dilutive potential common shares outstanding. Dilutive potential common shares are additional common shares assumed to be exercised. We do not calculate loss per diluted shares to prevent understating the actual loss per share

Basic net loss per common share is based on the weighted-average number of share of common stock outstanding since inception. As of


WESTERN LUCRATIVE ENTERPRISES, INC.

(A Development Stage Company)

24

Notes to Financial Statements – December 31, 2011 and 2010


December 31, 2011 and since inception, the Company had 8,505,000 common shares outstanding and 8,845,200 dilutive potential common shares.

Basic earnings per share are based on the weighted-average number of shares of common stock outstanding. Diluted earnings per share is based on the weighted-average number of shares of common stock outstanding adjusted for the effects of common stock that may be issued as a result of the following types of potentially dilutive instruments:

Warrants,

Employee stock options, and

Other equity awards, which include long-term incentive awards. The FASB ASC Topic 260, Earnings per Share, requires the Company to include additional shares in the computation of earnings per share, assuming dilution.

Diluted earnings per share are based on the assumption that all dilutive options were converted or exercised. Dilution is computed by applying the treasury stock method. Under this method, options are assumed to be exercised at the time of issuance, and as if funds obtained thereby were used to purchase common stock at the average market price during the period. The Company does not have diluted effects on common stock as there was no warrant or option issued.

Basic and diluted earnings per share are the same as there was no dilutive effect of outstanding stock options for the period ended December 31, 2011.


The following is a reconciliation of basic and diluted earnings per share for 2011:

                                                                                                                                                                                              Period Ended

                                                                                                                                                                                         December 31, 2011

Numerator:

          Net income (loss) available to common shareholders                                                                                   $            (25,497)

Denominator:

          Weighted average shares – basic                                                                                                        

                       8,505,000

                                                                                                                                                   

Net income (loss) per share – basic and diluted                                                                                                

      $                (0.00)




Provision for Income Taxes

We are subject to state and federal income taxes in the U.S. Significant judgment is required in evaluating our uncertain tax positions and determining our provision for income taxes. In accordance with FASB ASC Topic 740, “Income Taxes,” we provide for the recognition of deferred tax assets if realization of such assets is more likely than not.

Recently Issued Accounting Pronouncements

In January 2010, the FASB issued ASU 2010-06, “Fair Value Measurements and Disclosures (ASC 820): Improving Disclosures about Fair Value Measurements.” This update will require (1) an entity to disclose separately the amounts of significant transfers in and out of Levels 1 and 2 fair value measurements and to describe the reasons for the transfers; and (2) information about purchases, sales, issuances and settlements to be presented separately (i.e. present the activity on a gross basis rather than net) in the reconciliation for fair value measurements using significant unobservable inputs (Level 3 inputs). This guidance clarifies existing disclosure requirements for the level of disaggregation used for classes of assets and liabilities measured at fair value and require disclosures about the valuation techniques and inputs used to measure fair value for both recurring and nonrecurring fair value measurements using Level 2 and Level 3 inputs. The new disclosures and clarifications of existing disclosure are effective for fiscal years beginning after December 15, 2009, except for the disclosure requirements for related to the

25

WESTERN LUCRATIVE ENTERPRISES, INC.

(A Development Stage Company)

Notes to Financial Statements – December 31, 2011 and 2010


purchases, sales, issuances and settlements in the roll forward activity of Level 3 fair value measurements. Those disclosure requirements are

effective for fiscal years ending after December 31, 2010. The Company is still assessing the impact on this guidance and does not believe the adoption of this guidance will have a material impact to its financial statements. Management does not believe that other recent accounting pronouncements issued by the FASB (including its Emerging Issues Task Force), the American Institute of Certified Public Accountants or the SEC have a material impact on the Company’s present or future financial statements.

In February 2010, the FASB issued guidance to remove the requirement for an entity that files financial statements with the SEC to disclose a date through which subsequent events have been evaluated. The adoption of this guidance during our current fiscal quarter did not have any impact on our Consolidated Financial Statements.

The Company has evaluated recent accounting pronouncements and their adoption has not had or is not expected to have a material impact on the Company’s financial statements.

NOTE B -GOING CONCERN

The Company's financial statements are prepared using accounting principles generally accepted in the United States of America applicable to a going concern, which contemplates the realization of assets and liquidation of liabilities in the normal course of business. However, the Company does not have significant cash or other current assets, nor does it have an established source of revenues sufficient to cover its operating costs and to allow it to continue as a going concern.

Under the going concern assumption, an entity is ordinarily viewed as continuing in business for the foreseeable future with neither the intention nor the necessity of liquidation, ceasing trading, or seeking protection from creditors pursuant to laws or regulations. Accordingly, assets and liabilities are recorded on the basis that the entity will be able to realize its assets and discharge its liabilities in the normal course of business.

The ability of the Company to continue as a going concern is dependent upon its ability to successfully accomplish the plan described in the preceding paragraph and eventually attain profitable operations. The accompanying financial statements do not include any adjustments that may be necessary if the Company is unable to continue as a going concern.

In the coming year, the Company’s foreseeable cash requirements will relate to continual development of the operations of its business, maintaining its good standing and making the requisite filings with the Securities and Exchange Commission, and the payment of expenses associated with operations and business developments. The Company may experience a cash shortfall and be required to raise additional capital.

Historically, it has mostly relied upon revenues generated from its core business and internally generated funds such as shareholder loans and advances to finance its operations and growth. Management may raise additional capital by retaining net earnings or through future public or private offerings of the Company’s stock or through loans from private investors, although there can be no assurance that it will be able to obtain such financing. The Company’s failure to do so could have a material and adverse affect upon it and its shareholders.



NOTE C – NOTES PAYABLE & DEBT DISCOUNTS

The chart below summarizes the Notes Payable & Debt Discounts of the Company as of December 31, 2011. The Company is currently in good standing of its promissory note to Millenium Group, Inc. (“Millenium”), a California corporation.







WESTERN LUCRATIVE ENTERPRISES, INC.

(A Development Stage Company)

Notes to Financial Statements – December 31, 2011 and 2010

26


Terms

Amount

Notes Payable to Related Party:

Effective as of August 20, 2010; principal of $10,000 at 2.5% APR; convertible into

4% of fully diluted common shares; due on August  20, 2012, net of unamortized discount related

to the debt accretion of $204.

$9,796


The beneficial conversion feature was resulted from a note issued to Millenium Group, Inc. in the amount of $10,000 on August 20, 2010. The note is convertible at holder’s option into 4% of the Company’s fully diluted common shares at the time of conversion, with anti-dilution protection (not adjusted for splits or new issuances). The fair value of each warrant award  is estimated on the date of grant using the Black-Scholes option valuation model that uses the assumptions noted in the following table. Expected volatilities are based on volatilities from the Company’s traded common stock. The expected term of the warrants granted is estimated at the contractual term as noted in the individual option agreements and represents the period of time that the warrants granted are expected to be outstanding. The risk-free rate for the periods within the contractual life of the option is based on the U.S. Treasury bond rate in effect at the time of grant for bonds with maturity dates at the estimated term of the options.

    Model Recomputation



Model Re-computation:

Millennium Note

Year Ended  December 31, 2011

Assumptions

Exercise price of the option

 

$0.06

Value of option

$0.0036

Expected term of the option (in years)

1.0

Current price of the underlying share

$0.03

Expected volatility of the underlying share for the expected term of the option

241.33%

Expected dividend yield on the underlying share for the expected term of the option

0.00%

Risk-free interest rate for the expected term of the award

0.26%




NOTE D – INCOME TAXES


The Company accounts for income taxes using the liability method; under which deferred tax liabilities and assets are determined based on the difference between the financial statement carrying amounts and the tax basis of assets and liabilities using enacted tax rates in effect in the years in which the differences are expected to reverse. Deferred tax assets are reduced by a valuation allowance when, in the opinion of management, it is more likely than not that some portion or all of the deferred tax assets will not be realized. Deferred tax assets and liabilities are adjusted for the effect of changes in tax laws and rates on the date of enactment.













WESTERN LUCRATIVE ENTERPRISES, INC.

(A Development Stage Company)

Notes to Financial Statements – December 31, 2011 and 2010


27



Due to the inherent uncertainty in forecasts and future events and operating results, the Company has provided for a valuation allowance in an amount equal to gross deferred tax assets resulting in no net deferred tax assets or liabilities for the periods audited.


Net deferred tax assets consist of the following components from Inception on July 14, 2008 to December 31, 2011:

                                 

                                                                                                                                              2011

                                                Deferred tax assets NOL Carryover                           $     25,579

                                                Valuations Allowance                                                      (25,579)

                                                         Net Deferred Tax Asset                                              $               -

Deferred tax assets NOL Carryover $

25,579




The income tax provision differs from the amount of income tax determined by applying the U.S. federal income tax rate of 34% to pretax income from continuing operations for the periods ended December 31, 2011 due to the following:


·

On December 31, 2011, the Company had an operating loss carry forward of $75,231 that can be used as an offset against future taxable income. No tax benefit has been reported in the December 31, 2011 financial statements since the potential tax benefit is offset by a valuation allowance of the same amount.


Due to the change in ownership provisions of the Tax Reform Act of 1986, net operating loss carry-forwards for Federal income tax reporting purposes are subject to annual limitations. Should a change in ownership occur, net operating loss carry forwards may be limited as to use in the future.



NOTE E – COMMON STOCK

On September 30, 2010, the Company converted $39,652 of expenses owe to Whitehall Montague Company LLC, a related party, into 4,250,000 shares of common stock at $.009 per share.


On November 23, 2010, the Shareholders approved an increase in the Authorized Capital from 75,000,000 to 750,000,000.



NOTE F – RELATED PARTY TRANSACTIONS

The holder (Millenium Group, Inc.) of the $10,000 convertible note is owned by Jonathan Mork who is a son of Dempsey Mork, the owner of Orion Investment which holds more than 5% of the common shares from the Company.


The Director, President, Treasurer, and Secretary of the Company, Neville Pearson, who is also Chief Financial Officer of Whitehall Montague Company LLC, which held 4,250,000 shares of the Company’s common stock for a brief period during the fourth quarter of 2010 before transferring these shares to the MCC Profit Sharing Plan on November 19, 2010.



NOTE G -SUPPLEMENTAL CASH FLOW INFORMATION

During the year ended December 31, 2010, the company issued common stock for professional and consulting services valued at $39,652.



NOTE H – COMMITMENT AND CONTINGENCIES

The Company could become a party to various legal actions arising in the ordinary course of business. Matters that are probable of unfavorable outcomes to the Company and which can be reasonably estimated are accrued. Such accruals are based on information known about the matters, the Company’s estimates of the outcomes of such matters and its experience in contesting, litigating and settling similar matters.

As of the date of this report, there are no material pending legal proceedings to which the Company is a party or of which any of their property is the subject, nor are there any such proceedings known to be contemplated by governmental authorities.

WESTERN LUCRATIVE ENTERPRISES, INC.

(A Development Stage Company)

Notes to Financial Statements – December 31, 2011 and 2010

28



NOTE I – SUBSEQUENT EVENTS

The Company evaluated all events or transactions that occurred after December 31, 2011 through the date of this filing in accordance with FASB ASC 855 “Subsequent Events”. The Company determined that it does not have any additional subsequent event requiring recording or disclosure.


 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 









 






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