"PVH's focus on dress shirts, an apparel category with one of the highest thread counts in the industry, will provide a fantastic opportunity for us to demonstrate the performance range of CRAiLAR Flax fiber," said Ken Barker, Chief Executive Officer, NAT. "We anticipate that previous testing - which showed increased tensile strength, reduced shrinkage, increased dye uptake, and moisture wicking properties that can keep consumers cool - will reveal performance advantages in this category."

Under PVH's corporate environmental policy, it has stated that it is exploring measures to decrease environmental impact with respect to water usage, wastewater treatment, hazardous chemical output and overall progressive environmental stewardship within its supply chain, by seeking vendors aligned with those goals.

"We are excited about the prospect of integrating this new all-natural fiber into our products," said Emanuel Chirico, Chairman and Chief Executive Officer, PVH Corp. "We enter this agreement with the belief that CRAiLAR can move us closer to our goals of progressive environmental standards, including responsible water usage overall, and significant reduction in hazardous chemical waste in water, air and inputs from farmland to finished products."

NAT's proprietary CRAiLAR process produces a soft natural flax-based fiber that can be blended with cotton, wool and other natural fibers at varying levels. Its production and manufacturing typically allows partner brands to significantly reduce water usage, chemical usage at both the agriculture and manufacturing stages, and reduce shrinkage, allowing for more raw materials to be used for more product. Each of these characteristics allow its partners to further demonstrate their commitment to sustainability without sacrificing quality of construction nor consumer experience.

The company today supplies its CRAiLAR Flax to HanesBrands, Georgia-Pacific, and Brilliant Global Knitwear for commercial use, and to Levi Strauss & Co., Cintas, Carhartt, Ashland, Westex, and Target for evaluation and development.

PVH Corp., one of the world's largest apparel companies, owns and markets the iconic Calvin Klein and Tommy Hilfiger brands worldwide. It is the world's largest shirt and neckwear company and markets a variety of goods under its own brands, Van Heusen, Calvin Klein, Tommy Hilfiger, IZOD, ARROW, Bass and G.H. Bass & Co., and its licensed brands, including Geoffrey Beene, Kenneth Cole New York, Kenneth Cole Reaction, MICHAEL Michael Kors, Sean John, Chaps, Donald J. Trump Signature Collection, JOE Joseph Abboud, DKNY, Ike Behar and John Varvatos. For more information, please visit pvh.com.

Naturally Advanced Technologies Inc. develops renewable and environmentally sustainable biomass resources from flax, hemp and other bast fibers. The Company, through its wholly owned subsidiary, CRAiLAR(R) Fiber Technologies Inc., has developed proprietary technologies for production of bast fibers, cellulose pulp, and their resulting by-products in collaboration with Canada's National Research Council. CRAiLAR technology offers cost-effective and environmentally sustainable processing and production of natural, bast fibers resulting in increased performance characteristics for use in textile, industrial, energy, medical and composite material applications. The Company was founded in 1998 as a provider of environmentally friendly, socially responsible clothing. For more information, visit www.naturallyadvanced.com.

#   #   #

Media Contact:
Ryan Leverenz
Naturally Advanced Technologies
(415) 999-1418
ryan.leverenz(at)naturallyadvanced(dot)com

Investor Contact:
Rick Anguilla
Guidance Counsel
(503) 820-3565
ir(at)naturallyadvanced.com