Attached files

file filename
EXCEL - IDEA: XBRL DOCUMENT - Vitacost.com, Inc.Financial_Report.xls
EX-32.1 - EXHIBIT 32.1 - Vitacost.com, Inc.v302200_ex32-1.htm
EX-23.2 - EXHIBIT 23.2 - Vitacost.com, Inc.v302200_ex23-2.htm
EX-31.2 - CERTIFICATION - Vitacost.com, Inc.v302200_ex31-2.htm
EX-21.1 - EXHIBIT 21.1 - Vitacost.com, Inc.v302200_ex21-1.htm
EX-31.1 - CERTIFICATION - Vitacost.com, Inc.v302200_ex31-1.htm
10-K - ANNUAL REPORT - Vitacost.com, Inc.v302200_10k.htm

 

Exhibit 23.1

 

Consent of Independent Registered Certified Public Accounting Firm

 

 

We hereby consent to the incorporation by reference in the Registration Statements on Form S-8 (No. 333-164319 and 333-176925) of Vitacost.com, Inc. of our report dated March 15, 2012 relating to the consolidated financial statements and the effectiveness of internal control over financial reporting, which appears in this Form 10-K.

 

 

/s/ PricewaterhouseCoopers LLP

 

PricewaterhouseCoopers LLP

Miami, Florida

March 15, 2012