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EXHIBIT 99.2

The E.W. Scripps Company

Unaudited Pro Forma Condensed Combined Financial Information

On December 30, 2011, we acquired McGraw-Hill Broadcasting Company, Inc., (“McGraw-Hill”), a wholly-owned subsidiary of The McGraw-Hill Companies, Inc., for $212 million in cash, plus a working capital adjustment estimated at $4.4 million. We financed the transaction with a $212 million bank term loan. The acquisition included four ABC affiliated television stations as well as five Azteca Spanish-language affiliates. The transaction sales price is subject to a final post-closing working capital adjustment.

The following unaudited pro forma condensed combined financial statements reflect the acquisition of McGraw-Hill. The unaudited Pro Forma Condensed Combined Statements of Operations for the nine months ended September 30, 2011, and year ended December 31, 2010, give effect to the acquisition as if it had occurred on January 1, 2010.

The unaudited pro forma condensed combined information is based upon the historical consolidated financial statements and notes thereto of the Company and should be read in conjunction with the historical financial statements and the accompanying notes of the Company included in the December 31, 2011 and 2010 Form 10-K, the Company’s Quarterly Report on Form 10-Q for the nine-months ended September 30, 2011, and the accompanying notes to the unaudited pro forma condensed combined financial information.

The pro forma adjustments are based upon currently available information and certain estimates and assumptions, and therefore, the actual results may have differed from the pro forma results. The pro forma information does not include adjustments for efficiencies, cost reductions and synergies expected to result from the acquisition. However, management believes that the assumptions provide a reasonable basis for presenting the significant effects of the transaction as contemplated, and that the pro forma adjustments give appropriate effect to those assumptions and are properly applied in the pro forma financial information.

The unaudited pro forma financial information is presented for illustrative purposes only and is not necessarily indicative of the operating results or financial position that would have occurred if the acquisition had been completed at the dates indicated. The information does not necessarily indicate the future operating results or financial position of the Company.


The E.W. Scripps Company

Unaudited Pro Forma Condensed Combined Statements of Operations

For the Nine Months Ended September 30, 2011

 

September 30, September 30, September 30, September 30,

(In thousands, except per share data)

     Historical      McGraw-Hill
(a)
     Pro Forma
Adjustments
    E. W. Scripps
Pro Forma
 

Operating Revenues:

            

Advertising

     $ 398,050       $ 54,905       $ —        $ 452,955   

Circulation

       89,897         —           —          89,897   

Other

       43,316         11,896         —          55,212   
    

 

 

    

 

 

    

 

 

   

 

 

 

Total operating revenues

       531,263         66,801         —          598,064   
    

 

 

    

 

 

    

 

 

   

 

 

 

Costs and Expenses:

            

Employee compensation and benefits

       259,114         35,785         —          294,899   

Programs and program licenses

       46,131         9,722         —          55,853   

Newsprint and press supplies

       37,405         —           —          37,405   

Other expenses

       173,478         22,777         —          196,255   

Restructuring costs

       6,529         —           —          6,529   
    

 

 

    

 

 

    

 

 

   

 

 

 

Total costs and expenses

       522,657         68,284         —          590,941   
    

 

 

    

 

 

    

 

 

   

 

 

 

Depreciation, Amortization, and (Gains) Losses:

            

Depreciation

       29,549         4,322         200  (b)      34,071   

Amortization of intangible assets

       952         1,742         1,900  (b)      4,594   

Impairment of long-lived assets

       9,000         —           —          9,000   

(Gains) losses, net on disposal of property, plant and equipment

       (234      —           —          (234
    

 

 

    

 

 

    

 

 

   

 

 

 

Net depreciation, amortization, and (gains) losses

       39,267         6,064         2,100        47,431   
    

 

 

    

 

 

    

 

 

   

 

 

 

Operating loss

       (30,661      (7,547      (2,100     (40,308

Interest expense

       (1,167      —           (7,400 (c)      (8,567

Miscellaneous, net

       (622      1,172         —          550   
    

 

 

    

 

 

    

 

 

   

 

 

 

Loss from continuing operations before income taxes

       (32,450      (6,375      (9,500     (48,325

Benefit for income taxes

       (10,621      (2,534      (3,600 (d)      (16,755
    

 

 

    

 

 

    

 

 

   

 

 

 

Loss from continuing operations

     $ (21,829    $ (3,841    $ (5,900   $ (31,570
    

 

 

    

 

 

    

 

 

   

 

 

 

Loss from continuing operations per share of common stock:

            

Basic

     $ (0.38         $ (0.54

Diluted

     $ (0.38         $ (0.54

Weighted average shares outstanding:

            

Basic

       58,071              58,071   

Diluted

       58,071              58,071   

See notes to unaudited Pro Forma condensed combined financial statements.

 

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The E.W. Scripps Company

Unaudited Pro Forma Condensed Combined Statements of Operations

For the Year Ended December 31, 2010

 

September 30, September 30, September 30, September 30,

(In thousands, except per share data)

     Historical      McGraw-Hill
(a)
       Pro Forma
Adjustments
    E. W. Scripps
Pro Forma
 

Operating Revenues:

              

Advertising

     $ 601,411       $ 88,111         $ —        $ 689,522   

Circulation

       121,283         —             —          121,283   

Other

       54,196         8,589           —          62,785   
    

 

 

    

 

 

      

 

 

   

 

 

 

Total operating revenues

       776,890         96,700           —          873,590   
    

 

 

    

 

 

      

 

 

   

 

 

 

Costs and Expenses:

              

Employee compensation and benefits

       347,183         48,494           —          395,677   

Programs and program licenses

       59,949         9,631           —          69,580   

Newsprint and press supplies

       47,235         —             —          47,235   

Other expenses

       232,155         28,708           —          260,863   

Restructuring costs

       12,678         —             —          12,678   
    

 

 

    

 

 

      

 

 

   

 

 

 

Total costs and expenses

       699,200         86,833           —          786,033   
    

 

 

    

 

 

      

 

 

   

 

 

 

Depreciation, Amortization, and (Gains) Losses:

              

Depreciation

       43,517         6,235           (100 (b)      49,652   

Amortization of intangible assets

       1,377         2,323           2,500  (b)      6,200   

(Gains) losses, net on disposal of property, plant and equipment

       1,218         —             —          1,218   
    

 

 

    

 

 

      

 

 

   

 

 

 

Net depreciation, amortization, and (gains) losses

       46,112         8,558           2,400        57,070   
    

 

 

    

 

 

      

 

 

   

 

 

 

Operating income

       31,578         1,309           (2,400     30,487   

Interest expense

       (3,666      —             (10,600 (c)      (14,266

Miscellaneous, net

       1,798         1,264           —          3,062   
    

 

 

    

 

 

      

 

 

   

 

 

 

Income from continuing operations before income taxes

       29,710         2,573           (13,000     19,283   

Provision for income taxes

       840         1,039           (4,900 ) (d)      (3,021
    

 

 

    

 

 

      

 

 

   

 

 

 

Income from continuing operations, net of tax

     $ 28,870       $ 1,534         $ (8,100   $ 22,304   
    

 

 

    

 

 

      

 

 

   

 

 

 

Income from continuing operations per share of common stock:

              

Basic

     $ 0.45              $ 0.35   

Diluted

     $ 0.45              $ 0.35   

Weighted average shares outstanding:

              

Basic

       56,857                56,857   

Diluted

       56,998                56,998   

See notes to unaudited Pro Forma condensed combined financial statements.

 

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Notes to Unaudited Pro Forma Condensed Combined Financial Statements

(in thousands)

 

  1. Basis of Pro Forma Presentation

Certain amounts in the Company’s prior periods have been reclassified to conform to the current period’s presentation. Specifically certain costs and expenses have been reclassified to have more meaningful historical comparisons.

Pending the finalization of third-party valuation and other items, the following table summarizes the preliminary fair values of the assets acquired and the liabilities assumed:

 

September 30,

( in thousands )

        

Assets:

    

Accounts receivable

     $ 19,485   

Other current assets

       816   

Investments

       4,558   

Property, plant and equipment

       37,837   

Intangible assets

       130,100   

Goodwill

       28,591   
    

 

 

 

Total assets acquired

       221,387   

Current liabilities

       5,244   
    

 

 

 

Net purchase price

     $ 216,143   
    

 

 

 

Of the $130 million allocated to intangible assets, $44 million was for FCC licenses, which we have determined to have an indefinite life and therefore will not be amortized. Of the remaining balance $74 million was allocated to television network affiliation relationships with an estimated amortization period of 20 of 25 years. The remaining balance was allocated to advertiser relationships with an estimated amortization period of 7 to 10 years.

The goodwill of $29 million arising from the transaction consists largely of the synergies and economies of scale expected from the acquisition. We allocated all of the goodwill to our television segment. We will treat the transaction as a purchase of assets for income tax purposes, resulting in a step-up in the assets acquired. The goodwill is deductible for income tax purposes.

 

  2. Pro Forma Assumptions and Adjustments

 

  a. Certain reclassifications have been made to the presentation of the historical McGraw-Hill Statements of Operations to conform to the presentation used in the unaudited pro forma financial information.

 

  b. Reflects an adjustment to depreciation and amortization expense resulting from the fair value adjustments to McGraw-Hill’s property, plant and equipment and intangible assets.

 

  c. Reflects the increase in interest expense and amortization of loan fees from the Company’s assumed outstanding borrowings of $212 million beginning on January 1, 2010. Interest is payable based on LIBOR plus a margin ranging from 3.5% to 4.0%. The rate used for the pro forma adjustment is 4.3% per annum. The effect of a 1/8 percent variance in the interest rate on interest expense is $0.3 million.

 

  d. Income tax effects of the pro forma adjustments are reflected at the Company’s best estimate of statutory income tax rates.

 

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