Attached files

file filename
8-K - FORM 8-K - KEYCORP /NEW/d250032d8k.htm
Key Corporate Bank
Strong, Focused and Building Momentum
Christopher M. Gorman
President
Key Corporate Bank
BancAnalysts Association of Boston
Exhibit 99.1


2
PRIVATE SECURITIES LITIGATION REFORM ACT OF
1995 FORWARD-LOOKING STATEMENT DISCLOSURE
This presentation contains forward-looking statements within the meaning of the Private Securities
Litigation Reform Act of 1995, including statements about Key’s financial condition, results of
operations, earnings outlook, asset quality trends and profitability.  Forward-looking statements are not
historical facts but instead represent only management’s current expectations and forecasts regarding
future events, many of which, by their nature, are inherently uncertain and outside of Key’s control. 
Key’s actual results and financial condition may differ, possibly materially, from the anticipated results
and financial condition indicated in these forward-looking statements.  Factors that could cause Key’s
actual results to differ materially from those described in the forward-looking statements may be found
in KeyCorp’s Annual Report on Form 10-K for the year ended December 31, 2010 and any Form 10-Q
filings for the subsequent quarterly periods ended during 2011, which have been filed with the
Securities and Exchange Commission and are available on Key’s website (www.key.com/ir) and on
the Securities and Exchange Commission’s website (www.sec.gov). Forward-looking statements are
not guarantees of future performance and should not be relied upon as representing management’s
views as of any subsequent date.  Key does not undertake any obligation to update the forward-
looking statements to reflect the impact of circumstances or events that may arise after the date of the
forward-looking statements.


3
The
14 
largest
U.S.
bank-based
financial
services company
Assets of approximately $89 billion
Market capitalization of $6 billion
15,490 employees
Unique and diverse geography
Building presence in higher-growth
markets in Rocky Mountain and Northwest
regions
Strong market share in Great Lakes and
Northeast regions
Targeting specific industries in selected
states outside branch footprint
Diverse, Advantaged Geography
Key Facts
Note:  All figures as of September 30, 2011
Provides combination of profitability and opportunities for growth
Key –
An Overview
Rocky
Mountain
& Northwest
Great
Lakes
Northeast
Corporate
Bank
Branches
403
354
306
Includes
offices in
these states
and all
Community
Bank regions
ATMs
582
559
443
Loans
$10.1B
$6.7B
$5.3B
Deposits
$15.8B
$15.3B
$14.1B
th


4
Community
Bank
Corporate
Bank
Diverse and Balanced Business Mix
2011 YTD Revenue
Note:
2011
YTD
Revenue
from
continuing
operations;
“Other”
consists
of
corporate
treasury,
principal
investing
and
exit
portfolios
Corporate
Bank
36%
Community
Bank
54%
Other
10%


5
Presentation provides detail about Key Corporate
Bank, which is comprised of the following
business units:
Real Estate Capital & Corporate Banking
Services (“REC”)
Institutional & Capital Markets (“ICM”)
Equipment Finance (“KEF”)
Information shown in KeyCorp’s SEC filings is
presented on a segment basis for:
Key Community Bank
Key Corporate Bank
Presentation illustrates the levers that drive
growth for Key Corporate Bank with details
provided on its business units
Key Corporate Bank Segment
As of 9/30/11
Corporate Bank LTM Revenue
Presentation Focus
Real Estate Capital
& Corporate
Banking Services
40%
Institutional &
Capital Markets
44%
Equipment
Finance
16%


6
National franchise focused on
REITs, long-term real estate
owners and healthcare clients
Highly rated, scalable third-party
commercial loan servicer
Provides derivatives, foreign
exchange and cash management
solutions to clients across Key
Leading middle-market corporate
and investment bank, focused on
serving consumer, energy,
healthcare, industrial, public
sector and real estate clients
Manages investment portfolios for
a national client base through
Victory Capital Management
6th largest bank-owned
equipment finance company (out
of 46)
Bank Channel supports franchise
relationships
Vendor Channel supports
healthcare, software and
technology manufacturers
Loans & Leases
(2)
PPNR
Fee Income
(1)
(%)
Revenue
Real Estate Capital &
Corporate Banking
Services
Institutional &
Capital Markets
Key Equipment Finance
LTM 3Q11
$640mm
35%
$374mm
$7.1B
LTM 3Q11
$693mm
71%
$263mm
$5.6B
LTM 3Q11
$260mm
NM
$66mm
$4.6B
(1)
Real Estate Capital fee income % adjusted downward 300bps to exclude $18mm in Private Equity mark-to-market recoveries; Key Equipment Finance fee
income % excluded as it is primarily an asset generation business
(2)
Loans & Leases are as of September 30, 2011
Key Corporate Bank Overview
Employees
904
779
518
Net Income
$418mm
$189mm
$92mm


7
Product Breadth with an Industry Focus
Capital Solutions
Capital Solutions
Financial Advisory
Syndicated Finance
Equipment Finance
Foreign Exchange
Treasury Management
Equity Capital Markets
Banking Services
Banking Services
Asset Management
Commercial Loan Servicing
Public Finance
Equity Research
Debt Capital Markets
Derivatives
Commercial Mortgage
Banking
Private Capital
Vendor Leasing
Equity Sales & Trading
Fixed Income Sales & Trading
Client Sectors
Client Sectors
Industrials
Consumer
Energy
Healthcare
Public Sector
Real Estate
Asset-based Lending


8
Competitive Advantage
Delivering more value to business clients by
combining the local knowledge and service of
a Community Bank with the specialized
expertise and industry knowledge of a
Corporate Bank
Distinctive knowledge and capabilities in the
middle market and targeted industries
Unique go-to-market alignment of Community
and Corporate Bank
Broadest range of products and expertise
delivered with local authority
Primary Focus Client Size (revenue)
<$10 million
$1 billion
Low
High
Breadth of
Industry &
Product
Capabilities
>$10 billion
$200 million
Bulge Bracket/
Universal Banks
Regional and
Community
Banks
Boutiques
KeyCorp
Corporate and Community Bank Business Continuum


9
Activity
Tight coordination between Real Estate
relationship managers and Capital Markets
execution bankers
Results
$106mm in LTM 3Q11 real estate Investment
Banking
Income
and
Debt
Placement
Fees
(1)
#1 among domestic regional banks in equity
capital markets fee revenue since 1Q10
Aligned to Serve Our Clients
Key’s integrated model is aligned to serve client needs
KEF product specialists are embedded in all
districts to deepen relationships with
colleagues and clients for tailored solutions
$497mm in Community Bank lease volume
LTM 3Q11, up 40% YoY
Commercial Banking-Investment Banking
initiative leverages local relationships with
industry/product
expertise
a
differentiator
Industry and capital markets specialists
complete 850 client calls with commercial
bankers
Regular, two-way referral activity between Key
Corporate Bank and Key Community Bank
Treasury Management, foreign exchange
and derivatives teams provide solutions to
clients across Key’s franchise
Treasury Management services provided to
Community Bank clients with more than $8B
in deposits
Provide foreign exchange and derivatives
solutions to nearly 3,000 Community Bank
clients
(1)
Includes debt and equity capital markets underwriting, loan syndication, M&A advisory, and commercial mortgage banking private placement fees


10
15.4
14.6
13.7
12.5
11.9
10.7
9.7
8.9
8.0
7.1
7.1
8.7
6.6
5.7
5.1
4.7
4.4
4.4
4.6
4.9
5.6
5.4
5.8
5.3
4.7
4.6
4.7
4.6
4.7
4.6
7.9
4.5
4.5
$227
$258
$243
$208
$193
$149
$149
$177
$153
$154
$155
1Q09
2Q09
3Q09
4Q09
1Q10
2Q10
3Q10
4Q10
1Q11
2Q11
3Q11
Loan Balances ($B)
REC
KEF
ICM
LTM Investment Banking Income and Debt Placement Fees ($mm)
Past the Inflection Point
Period-end loan balances increase for the first time since October 2008
Loan balances in Institutional & Capital Markets up $1.1B, or 25%, since trough in 4Q10 with eight consecutive months of increase
Period-end REC loans at 3Q11 show first QoQ increase since December 2008
Originated or renewed $15.2B of loan and lease commitments LTM 3Q11, up 49% YoY
More than 99% are to clients where we have or are actively developing franchise relationships
Ending
Loan
Balances
($B)
&
LTM
Investment
Banking
Income
and
Debt
Placement
Fees
($mm)
$29.4
$28.4
$25.5
$22.9
$21.5
$19.9
$18.7
$18.0
$17.2
$16.6
$17.3
Note: REC denotes Real Estate Capital & Corporate Banking Services; ICM denotes Institutional & Capital Markets; KEF denotes Equipment Finance
The
inflection
point
analysis
provided
above
utilizes
period-end
loan
balances
as
opposed
to
average
quarterly
loan
balances,
which
we
report
in
our                 
Form 10-Q and Form 10-K filings with the Securities and Exchange Commission 
Investment Banking Income and Debt Placement Fees is shown on a rolling trailing twelve month basis and includes debt and equity capital markets
underwriting, loan syndication, M&A advisory, and commercial mortgage banking private placement fees


11
Institutional
and Capital
Markets
Significant investment in commercial
mortgage banking professionals
Real estate private equity specialists
Investing in Relationships and Capabilities 
Real Estate
Capital and
Corporate
Banking
Services
Equipment
Finance
New heads of U.S. Vendor, Federal
Finance and Healthcare Finance
Deepened capabilities in healthcare
and technology
Industry coverage bankers in
consumer, energy, industrial and real
estate
Product specialists in debt capital
markets, equity research, loan
syndications, M&A and public finance
$700mm increase in annual
commercial mortgage volume
Placement fees up 40%
Strong pipeline
Three new strategic vendor
programs YTD
YoY healthcare volume up 22% LTM
3Q11
$12mm of closed investment banking
fees with engaged backlog of $20mm
$430mm of credit commitments with
line utilization of 54%
45 new companies under research
Areas of Strategic Hire
Results from Strategic Hires
Key Corporate Bank has hired more than 100 senior professionals since 1Q10


12
Fee Revenue
Assets
Converting New Client Relationships 
New Clients Since January 2011
Financial Impact of New Clients
Tracking new client generation across the
franchise
Semi-annual prospect review sessions with
sales team leaders
Capital Markets pitch activity up 60% YoY
Note:
REC denotes Real Estate Capital & Corporate Banking Services; ICM denotes Institutional & Capital Markets
New ICM and REC client counts exclude institutional investors, Victory Capital Management, public sector, Treasury Management and foreign exchange clients
KEF is excluded from the above analysis
New clients have significant financial impact
Average fee revenue from new clients is nearly
$0.3mm per client
New clients have superior line utilization vs.
existing clients, on average
Active effort to expand new client
relationships through product cross-sell
$45mm
$1.5B
65
89
REC
ICM


13
Growing Capital Markets Presence 
Client Transactions & Capital Raised ($B)
Investment Banking Income and Debt
Placement Fees ($mm)
Our capital markets businesses raised $135B
for clients through LTM 3Q11, up $33B YoY
Growth driven by loan syndications
Transaction volume up 29%
LTM 3Q11, Key led 305 transactions (75%),
vs. 191 transactions (60%) in LTM 3Q10
Note:
Analysis excludes transactions where KeyCorp was the issuer as well as TARP-related issuances by other Bank Holding Companies
Investment Banking Income and Debt Placement Fees includes debt and equity capital markets underwriting, loan syndication, M&A advisory, and
commercial mortgage banking private placement fees
Lead transaction includes Bookrun and Lead-Managed equity and debt capital markets transactions, Agented syndicated finance transactions and originated
commercial mortgage banking transactions
Investment Banking Income and Debt
Placement Fees increased $34mm, or 17%,
YoY for LTM 3Q11
Strong fee income growth in commercial
mortgage banking private placements and loan
syndications
Solid commercial mortgage banking pipeline
$193
$227
LTM 3Q10
LTM 3Q11
# of Transactions
Capital Raised ($B)
316
409
$135
$102
LTM 3Q10
LTM 3Q11


14
Targeted Collaboration for Growth
Community and Corporate Bank
Less than 10%
Between 10% -
20%
Greater than 20%
KEY client penetration
Our footprint contains more than 7,000 targets in our focus industry segments
with
revenue
between
$25
million
and
$1.5
billion
--
18%
are
clients
Source:  Dun & Bradstreet, Capital IQ, Thomson Reuters
1,725
550
900
1,350
225
100
550
325
175
500
775
125
n = # of target
companies in
state
25
76


15
Created a series of programs structured around acquiring and broadening client relationships
All Relationship Managers and business leaders participate in regular prospect review sessions
Fee Income %
Revenue per FTE ($000s)
Efficiency Ratio
(1)
We
are
aggressively
pursuing
client
acquisition
and
measuring
the
efficiency
and
effectiveness of our actions
Measuring Our Progress
Performance
Metrics
--
Key
Corporate
Bank
(1)
Efficiency ratio is adjusted to exclude OREO, intangible asset amortization and provision for unfunded commitments.  On an unadjusted basis, Key Corporate
Bank’s efficiency ratio is 68% and 56% for the twelve months ended 3Q10 and 3Q11, respectively
48%
54%
LTM 3Q10
LTM 3Q11
$724
$696
LTM 3Q10
LTM 3Q11
58%
64%
LTM 3Q10
LTM 3Q11


16
Key helped a business client grow from a small enterprise with less than
$1mm in annual revenue to a $1B national leader in its industry
Capital to Fund PP&E
1983
1990
1998
2001
2005
2011
Capital to Fund Strategic Acquisitions
Financial Advisory Solutions
Relationship Strategy in Action 


17
Appendix


18
Pre-Crisis
Today
Fragmented, inefficient & high-risk
1,000 real estate clients in all sectors and
states (raw land to industry REITs)
>50% construction loans
Investing in junior debt and equity capital
1,100 employees
Focused, efficient & de-risked
500 real estate clients in three segments
Emphasis on owners/operators
15% construction loans
Exited higher risk business activities/credits
624 employees
Building the Foundation for Growth
Real Estate Capital
Credit-led sales strategy
$149mm of fee income with $23.9B of
commitments
Fee income 22% of revenue
Limited collaboration with KeyBanc Capital
Markets
Emphasis on fee revenue
$151mm of fee income with $10.2B of
commitments
Fee income 30% of revenue
(1)
$106mm in LTM 3Q11 real estate Investment
Banking Income and Debt Placement Fees
Treasury Management penetration of Real
Estate clients is 2x pre-crisis levels
Note:
Information above is for Real Estate Capital only and excludes Corporate Banking Services
Investment Banking Income and Debt Placement Fees includes debt and equity capital markets underwriting, loan syndication, M&A advisory
and commercial mortgage banking private placement fees
(1)
Real Estate Capital fee income % adjusted downward 300bps to exclude $18mm in Private Equity mark-to-market recoveries


19
Senior Debt Bookrunner
Rank
Firm
# of Deals
Volume ($MM)
1
Bank of America Merrill Lynch
59
$13,954
2
JP Morgan
40
12,749
3
Wells Fargo & Company
43
8,090
4
Key
26
4,868
5
PNC
14
2,545
Equity Issuance (IPOs and Follow-ons)
Rank
Firm
# of Deals
Volume ($MM)
1
Bank of America Merrill Lynch
27
$2,589
2
Wells Fargo Securities
24
2,168
3
RBC Capital Markets
23
1,443
4
Key
18
1,287
4
UBS
18
1,589
Equity Issuance (IPOs only)
Rank
Firm
# of Deals
Volume ($MM)
1
RBC Capital Markets
4
$379
2
Key
3
370
2
Bank of America Merrill Lynch
3
474
4
Wells Fargo Securities LLC
2
406
4
Deutsche Bank Securities Inc
2
198
Industry-Leading Real Estate Franchise 
Capabilities & Relationships
Deep relationships with REITs and real
estate operating companies
Key agents 78 REIT and real estate credits
Equity research coverage of 60 REITs
Helped REITs raise more than $40B in debt
and equity capital since 1Q10 
Full complement of financing alternatives,
including balance sheet, mortgage banking,
private placements and equity capital
markets
Highly-rated third-party servicing business
with more than $100B in assets under
management
Source:  Thomson Reuters
YTD U.S. REIT League Tables (by # of deals)


20
Bolstered Industrial, Consumer, Energy,
Public Sector and Financial Sponsor
coverage groups
Significant Debt Capital Markets investment
Enhanced equity research platform and
tightened
alignment
with
small-
and
mid-
cap strategy --
369 companies under
research coverage with market
capitalization <$5B
Pre-Crisis
Today
Early stage of integrating 14 distinct
business units
Refined relationship strategy
Narrowing focus to small and mid-size;
target clients where we can matter
$488mm fee income with $4.9B in average
loan and lease balances
Broadened advisory approach
Building the Foundation for Growth
Institutional & Capital Markets
Gaps in industry coverage and product
capability
Deepened industry coverage and enhanced
product support through senior hires
No explicit size focus
$455mm fee income and $6.7B average
loan and lease balances
Credit-led, narrow sales approach
No national financial sponsor effort
No high-yield debt origination capability
262 companies under research coverage
with market capitalization <$5B
Note:
Loan and lease balances are twelve month average figures


21
22
18
31
13
10
25
23
39
$11
$10
$14
$26
3Q08
3Q09
3Q10
3Q11
Growing Equity Capital Markets Platform 
Equity
Capital
Markets
Activity
(LTM
figures)
Equity
Research
Coverage
(#
of
companies)
Executed 57 equity transactions raising
more than $26B in capital for our clients in
LTM 3Q11
Completed 18 lead-managed transactions
including 11 bookrun offerings
Strong LTM performance in real estate
27 equity transactions for REITs
Key ranks #2 in REIT IPOs (by number of
transactions)
Niche focus within industry segments:
Basic Materials, Consumer, Energy,
Industrial and Real Estate
Focused
on
small-
and
mid-cap
companies
Nearly 80% of research coverage has market
capitalization < $5B
Increased coverage of small-
and mid-cap
companies by 41% since 3Q08
Note:
Analysis excludes transactions where KeyCorp was the issuer as well as TARP-related issuances by other Bank Holding Companies
Equity research coverage counts are at period-end
Source:
Thomson Reuters
333
346
400
464
33
38
53
57
262
291
326
369
71
55
74
95
3Q08
3Q09
3Q10
3Q11
Lead Transactions
Capital Raised ($B)
Other Transactions
<$5B Market Capitalization
>$4B Capitalization


22
Pre-Crisis
Today
Lack of focus
Significant volume outside Key footprint
Large, fragmented Vendor franchise
3,000 Vendor clients in five major industry
groups globally
Target size from small-ticket office equipment
to large project finance
Significant International operations
126 employees
18 country locations across Europe and Asia
Many unprofitable clients
Narrowed operating focus
Tightened alignment between KEF and Key
$497mm in Community Bank lease volume
YTD 3Q11, up 40% YoY
Highly focused Vendor franchise
900 Vendor clients
Domestic focus in three industry segments:
healthcare, technology equipment and
software
Concentrate on programs with annual volume
> $50mm
Limited International operations to support
domestic Vendor relationships
65 employees
Six country locations in Western Europe
Exiting and re-pricing unprofitable clients
and transaction types
Building the Foundation for Growth
Key Equipment Finance


23
Strong Equipment Finance Business 
New Asset Origination ($B)
Buy-desk
Activity
as
%
of
Originations
(1)
Originated $3.2B in gross new business
volume YTD 3Q11, up $756mm or 31% YoY
Growth driven by our focus on targeted
segments
Bank Channel up 73% YoY
Technology up 39% YoY
Healthcare up 22% YoY
Key is achieving volume targets while
remaining focused on our core client
relationship strategy
Much less reliant than many bank-owned
peers on third-party originated assets
(1)
Source:  2011 Monitor 100; Data are for FY10
$2.5
$3.2
LTM 3Q10
LTM 3Q11