ANCESTRY.COM INC. REPORTS SECOND QUARTER 2011 FINANCIAL RESULTS

— Ancestry.com Subscriber Growth of 28% Year-Over-Year —
—Total Revenues Up 36% Year-Over-Year —
— Raises FY 2011 Outlook —

PROVO, Utah, July 28, 2011 — Ancestry.com Inc. (Nasdaq: ACOM), the world’s largest online family history resource, today reported financial results for the quarter ended June 30, 2011.

“Our strong second quarter financial performance demonstrates that our investments in content, product and marketing continue to drive subscriber growth, enhance the user experience, and increase our brand awareness,” said Tim Sullivan, Chief Executive Officer of Ancestry.com. “Going forward we plan to continue to make investments that can help drive our business and position us well for long-term growth.”

Ancestry.com Web Sites Highlights

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Subscribers totaled 1,672,000 as of June 30, 2011, growth of 28% from the end of the second quarter of 2010 and 4% since the end of the first quarter of 2011.

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Gross subscriber additions were 322,000 in the second quarter of 2011, compared to 291,000 in the second quarter of 2010 and 425,000 in the first quarter of 2011.

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Monthly churn1 was 4.6% in the second quarter of 2011, compared to 4.3% in the second quarter of 2010 and 3.7% in the first quarter of 2011.

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Subscriber acquisition cost2 in the second quarter of 2011 was $81.23, compared to $74.04 in the second quarter of 2010 and $69.56 in the first quarter of 2011.

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Average monthly revenue per subscriber3 in the second quarter of 2011 was $18.88, compared to $18.02 in the second quarter of 2010 and $18.05 in the first quarter of 2011.

Second Quarter 2011 Financial Highlights

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Total revenues for the second quarter of 2011 were $101.3 million, an increase of 36.1% over $74.5 million in the second quarter of 2010, driven by growth in our core Ancestry.com Web sites revenues of 36.6%.

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Operating income for the second quarter of 2011 was $26.5 million, compared to $15.8 million in the second quarter of 2010.

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Net income was $16.6 million, or $0.33 per fully diluted share, for the second quarter of 2011 compared to $8.5 million, or $0.18 per fully diluted share, in the second quarter of 2010.

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Adjusted EBITDA4 for the second quarter of 2011 was $38.4 million, compared to $25.3 million in the second quarter of 2010. Adjusted EBITDA margin for the second quarter of 2011 was 37.9%, compared to 33.9% in the second quarter of 2010.

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Free cash flow5 totaled $27.1 million for the second quarter of 2011 compared to $14.4 million for the second quarter of 2010.

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Cash and cash equivalents totaled $71.0 million as of June 30, 2011.

Recent Business Highlights

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Extended relationship with NBC for the third season of the “Who Do You Think You Are?” television series in the U.S; in addition, NBC is currently re-airing episodes from season 2.

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Addition of several new important content collections, including U.S. Navy Cruise Books, Sons of the American Revolution membership applications, vital records from Liverpool, Dorset and West Yorkshire, England and church books from Brandenburg, Germany from 1700-1874.

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Multiple product releases, including New Web Search to provide easy access to additional content on the internet, as well as improvements to our new user conversion experience.

Business Outlook

The Company’s financial and operating expectations for the third quarter and full year 2011 are as follows:

Third Quarter 2011

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Revenues in the range of $102.0 to $104.0 million

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Adjusted EBITDA in the range of $38.0 to $40.0 million

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Ending subscribers of approximately 1,700,000

Full Year 2011

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Revenues in the range of $398.0 to $402.0 million (increased from the previously expected range of $395.0 to $400.0 million)

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Adjusted EBITDA in the range of $140.0 to $144.0 million (increased from the previously expected range of $135.0 to $140.0 million)

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Ending subscribers of approximately 1,710,000 to 1,730,000 (unchanged from the previously expected range)

Conference Call & Webcast

Ancestry.com will host a conference call with analysts and investors today at 3:00 p.m. MT (5:00 p.m. ET). An accompanying slide presentation and a live webcast of the conference call will be available at the investor relations section of the Ancestry.com Web site, http://ir.ancestry.com/. Participants can also access the conference call by dialing 877-627-6544 (within the United States), or 719-325-4821 (international callers) approximately ten minutes prior to the start time.

The webcast replay will also be available for 12 months on the investor relations section of the Ancestry.com Web site, http://ir.ancestry.com/, under Events and Presentations.

Use of Non-GAAP Measures

Management believes that adjusted EBITDA and free cash flow are useful measures of operating performance because they exclude items that we do not consider indicative of our core performance. In the case of adjusted EBITDA, we adjust net income for such things as interest, taxes, stock-based compensation expense and certain non-cash and non-recurring items. Free cash flow subtracts from adjusted EBITDA the capitalization of content database costs, purchases of property and equipment and cash paid for income taxes and interest. However, these non-GAAP measures should be considered in addition to, not as a substitute for or superior to, net income and net cash provided by operating activities, or other financial measures prepared in accordance with GAAP. A reconciliation to net income, the most directly comparable GAAP measure, is contained in tabular form on the attached unaudited financial statements.

Our management uses adjusted EBITDA and free cash flow as measures of operating performance; for planning purposes, including the preparation of our annual operating budget; to allocate resources to enhance the financial performance of our business; to evaluate the effectiveness of our business strategies; to provide consistency and comparability with past financial performance; to facilitate a comparison of our results with those of other companies; and in communications with our board of directors concerning our financial performance. We also use adjusted EBITDA and have used free cash flow as factors when determining the incentive compensation pool.

About Ancestry.com

Ancestry.com Inc. (Nasdaq: ACOM) is the world’s largest online family history resource, with nearly 1.7 million paying subscribers. More than 7 billion records have been added to the site in the past 14 years. Ancestry users have created more than 26 million family trees containing over 2.6 billion profiles. Ancestry.com has local Web sites directed at nine countries that help people discover, preserve and share their family history, including its flagship Web site at www.ancestry.com.

Forward-looking Statements

This press release contains forward-looking statements. These statements relate to future events or to future financial performance and involve known and unknown risks, uncertainties, and other factors that may cause our actual results, levels of activity, performance, or achievements to be materially different from those anticipated in these forward-looking statements. In some cases, you can identify forward-looking statements by the use of words such as “may,” “designed,” “expect,” “intend,” “seek,” “anticipate,” “believe,” “estimate,” “predict,” “potential,” “should,” “continue” or “will” or the negative of these terms or other comparable terminology. These statements include statements describing our activities to enhance subscribers’ experience, our activities to promote and enhance our products, our business outlook, our plans to invest in our business, our intent to acquire content, our leadership position and our opportunities and prospects for growth, including growth in revenues, adjusted EBITDA, number of subscribers. These forward-looking statements are based on information available to us as of the date of this press release. Forward-looking statements involve a number of risks and uncertainties that could cause actual results to differ materially from those anticipated by these forward-looking statements. Such risks and uncertainties include a variety of factors, some of which are beyond our control. In particular, such risks and uncertainties include our continued ability to attract and retain subscribers; our continued ability to acquire content and make it available online; difficulties encountered in integrating acquired businesses and retaining customers; failure of our products to continue to meet customer demand; the adverse impact of competitive product announcements; our inability to develop and refine new and existing products; failure of subsequent seasons of Who Do You Think You Are? to yield results comparable to prior seasons; failure to achieve anticipated revenues and operating performance; changes in overall economic conditions; the inability to attract and retain key employees; competitors’ actions; pricing and gross margin pressures; inability to control costs and expenses; and significant litigation.

Information concerning additional factors that could cause results to differ materially from those projected in the forward-looking statements is contained under the caption “Risk Factors” in our Quarterly Report on Form 10-Q for the quarter ended March 31, 2011, and in discussions in other of our SEC filings.

These forward-looking statements should not be relied upon as representing our views as of any subsequent date and we assume no obligation to publicly update or revise these forward-looking statements for any reason, whether as a result of new information, future events, or otherwise, except as required by law.

Ancestry.com Inc.
Consolidated Balance Sheets
(in thousands)

		June 30,				December 31,
		2011				2010
		(unaudited)
Assets
Current assets:
Cash and cash equivalents		$	71,019			$	65,519
Restricted cash			1,940				2,476
Accounts receivable, net			5,679				6,990
Income tax receivable			15,362				8,094
Deferred income taxes			2,779				3,873
Prepaid expenses and other current assets			8,977				9,243
Total current assets			105,756				96,195
Property and equipment, net			19,234				21,252
Content database costs, net			71,098				65,418
Intangible assets, net			25,825				34,281
Goodwill			302,802				303,374
Other assets			2,010				1,666
Total assets		$	526,725			$	522,186
Liabilities and stockholders’ equity
Current liabilities:
Accounts payable		$	9,970			$	9,451
Accrued expenses			38,224				36,978
Deferred revenues			114,285				89,301
Total current liabilities			162,479				135,730
Deferred income taxes			16,534				20,571
Other long-term liabilities			2,017				2,018
Total liabilities			181,030				158,319
Commitments and contingencies
Stockholders’ equity:
Common stock			47				45
Additional paid-in capital			362,968				328,957
Treasury stock			(78,095	)			—
Accumulated other comprehensive income			1,025				643
Retained earnings			59,750				34,222
Total stockholders’ equity			345,695				363,867
Total liabilities and stockholders’ equity		$	526,725			$	522,186

Ancestry.com Inc.
Consolidated Statements of Income
(in thousands, except per share data)

		Three Months Ended								Six Months Ended
		June 30, 2011				June 30, 2010				June 30, 2011				June 30, 2010
		(unaudited)								(unaudited)
Revenues:
Subscription revenues		$	96,707			$	70,544			$	181,890			$	130,104
Product and other revenues			4,601				3,916				10,446				8,777
Total revenues			101,308				74,460				192,336				138,881
Costs of revenues:
Cost of subscription revenues			14,111				11,228				27,998				22,729
Cost of product and other revenues			1,841				1,280				3,669				2,774
Total cost of revenues			15,952				12,508				31,667				25,503
Gross profit			85,356				61,952				160,669				113,378
Operating expenses:
Technology and development			14,242				9,992				27,910				19,919
Marketing and advertising			30,250				24,490				64,058				46,936
General and administrative			10,111				8,032				19,468				15,774
Amortization of acquired intangible assets			4,297				3,679				8,567				7,358
Total operating expenses			58,900				46,193				120,003				89,987
Income from operations			26,456				15,759				40,666				23,391
Interest and other income (expense), net			(429	)			(1,429	)			(536	)			(2,573	)
Income before income taxes			26,027				14,330				40,130				20,818
Income tax expense			(9,470	)			(5,807	)			(14,602	)			(8,333	)
Net income		$	16,557			$	8,523			$	25,528			$	12,485
Net income per common share
Basic		$	0.36			$	0.20			$	0.56			$	0.29
Diluted		$	0.33			$	0.18			$	0.51			$	0.26
Weighted average common shares outstanding
Basic			45,596				42,764				45,484				42,612
Diluted			49,893				48,015				50,082				47,754
Reconciliation of adjusted EBITDA and free cash flow to net income:
Net income		$	16,557			$	8,523			$	25,528			$	12,485
Interest and other expense, net			429				1,429				536				2,573
Income tax expense			9,470				5,807				14,602				8,333
Depreciation			3,188				2,740				6,452				5,604
Amortization			6,576				5,509				12,982				11,022
Stock-based compensation expense			2,201				1,262				3,926				2,266
Adjusted EBITDA		$	38,421			$	25,270			$	64,026			$	42,283
Capitalization of content database costs			(4,204	)			(2,349	)			(9,951	)			(5,141	)
Purchases of property and equipment			(3,693	)			(2,221	)			(4,418	)			(3,628	)
Cash paid for interest			(111	)			(476	)			(226	)			(1,477	)
Cash paid for income taxes			(3,282	)			(5,778	)			(3,557	)			(6,181	)
Free cash flow		$	27,131			$	14,446			$	45,874			$	25,856

Ancestry.com Inc.
Other Data

		Three Months Ended
		June 30, 2011				March 31, 2011				December 31, 2010				September 30, 2010				June 30, 2010
Total subscribers			1,672,319				1,615,169				1,394,910				1,376,974				1,310,562
Gross subscriber additions			321,687				424,531				202,509				251,738				290,589
Monthly churn			4.6	%			3.7	%			3.9	%			4.0	%			4.3	%
Subscriber acquisition cost		$	81.23			$	69.56			$	96.87			$	81.58			$	74.04
Average monthly revenue per subscriber		$	18.88			$	18.05			$	17.78			$	17.75			$	18.02

For more information:

Investors:		Media:
Ancestry.com Inc.		Ancestry.com Inc.
Ryan Ostler		Heather Erickson
(801) 705-7942		(801) 705-7104
rostler@ancestry.com		herickson@ancestry.com