Attached files
| file | filename |
|---|---|
| 8-K - FORM 8-K - SmartStop Self Storage, Inc. | d8k.htm |
 Hosted By
H. Michael Schwartz
Chairman and CEO
Strategic Storage Trust, Inc.
June 8, 2011
Exhibit 99.1 |
 Disclaimer |
 Agenda
Why Branding
Quarterly Financials
and Economies of Scale
Portfolio Update
Strategic Vision |
 Why
Branding is Important Name
Logo & Tagline
Visual Identity
Pricing Strategy
Messaging
Media Selections
Recruiting Structure & Style
Internal Communications
Customer Service & Experience
Facilities Design & Architecture
Facilities Branding
Location & Accessibility
Expanded Service Offerings
Employees
Customers
Partners &
Investors
Your
Brand
Self Storage Brand Positioning |
 Competitive Marketplace
Self Storage Brand Positioning |
 Competitors Color Usage
Self Storage Brand Positioning |
 Competitive Marketplace
Self Storage Brand Positioning |
 New
Brand Goals •External priority -
Instantly recognizable
How do we create a brand that is instantly recognizable
across many building types?
•Internal priority -
Comfortably familiar
Can we create an experience in the office and online
that feels comfortably familiar to customers?
•Think Nationally -
Act Locally
Self Storage Brand Positioning |
 “NEWCO” Brand
Pillars Personal
Innovative
Responsible
We have a personal touch
to our service. We’ll find
the right storage solution
for YOU. Our customer
care strives to be world-
class, setting new
standards in the industry.
Your goods are your
personal items and they’re
safe with us.
We are able to
dynamically respond to
forces and changes in the
market to offer innovative
new services and leverage
technologies that our
customers highly value.
We are changing the
expectations for the self
storage industry. We are
constantly striving to
improve and innovate.
We are responsible
property owners. That
responsibility extends to
our philanthropic desire to
keep our communities
healthy. We are
responsible, ethical
corporate stewards and
always do what we can to
be good neighbors.
Self Storage Brand Positioning |
 Brand
Positioning Statement Positioning:
We all could use a little more space. That’s why
NEWCO is committed to delivering a better self
storage experience through world-class customer
care and personalized service. NEWCO’s dedication
to local expertise and community involvement
changes what customers have come to expect from a
self storage provider and makes NEWCO the best
solution to YOUR needs.
Self Storage Brand Positioning |
 Final
Brand Self Storage Brand Positioning
888-97-STORAGE
www.smartstopsselfstorage.com |
 Integrated Marketing Strategy
Online, phone and walk-in customers |
 Agenda
Why Branding
Quarterly Financials
and Economies of Scale
Portfolio Update
Strategic Vision |
 Quarterly Financials
Portfolio Summary (as of 03/31/2011)
Total Properties: 61
Total Units: 40,750
Net Rentable Sq. Ft.: 5,072,300
States: 16 and 2 in Ontario, Canada
Total Assets: $385.9 Million
Leverage: 48.0%
Cash on Hand: $19.2 Million |
 Bringing it to the Bottom Line
Same Store Results Q1 (26 properties)
2011
2010
Increase
Rental Income
$4,398,716
$4,336,141
1.4%
Operating Income
$2,470,331
$2,371,243
4.2%
Properties Owned at
61
29 110%
end of Q1
Economies of Scale |
 G&A Per Property by Quarter
Economies of Scale
G&A Per Property
Q1
2009
$72,757
Q1
2010
$29,116
(60% decrease)
Q1
2011
$13,474
(54% decrease)
Total G&A
Q1
2010
$844,364
Q1
2011
$821,927
(2.7% decrease) |
 Total Assets
by Quarter Quarterly Financials |
 Total
Revenues by Quarter Quarterly Financials |
 Quarterly Financials |
 Same Store
Occupancy by Quarter Quarterly Financials |
 Agenda
Why Branding
Quarterly Financials
and Economies of Scale
Portfolio Update
Strategic Vision |
 Wholly Owned
Properties by Quarter Portfolio Update |
 Square
Footage by State (as of 3/31/2011) Portfolio
Update |
 Portfolio Update
2011 First Quarter Acquisitions
22 |
 Portfolio Update
Potential Acquisitions* |
 Strategic Vision |
 Strategic Vision
Bill Gross, who runs the world's biggest bond fund at Pacific
Investment Management Co. (PIMCO), said Treasuries
"have little value" and the U.S. faces an inflation threat.
–
Bloomberg,
March
31,
2011 |
 Strategic Vision
PUBLICLY TRADED SELF STORAGE REITS |
 Strategic
Storage Holdings, LLC Ranks # 12
Inside Self Storage
2011 Top-Operators List
April 2011 Issue
Strategic Vision |
 H. MICHAEL
SCHWARTZ Chairman and CEO
Strategic Storage Trust, Inc.
Questions and Answers |