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8-K - FORM 8-K - Pinnacle Foods Finance LLCd8k.htm
Pinnacle Foods
2011 Wells Fargo Securities Consumer,
Gaming & Lodging Conference
May 24, 2011
Exhibit 99.1


2
Forward-Looking Statements and GAAP Reconciliation
Forward-looking
statements
should
not
be
read
as
a
guarantee
of
future
performance
or
results,
and
will
not
necessarily
be
accurate
indications
of
the
times
at,
or
by
which,
such
performance
or
results
will
be
achieved
or
whether
such
performance
or
results
will
ever
be
achieved.
Forward-looking
information
is
based
on
information
available
at
the
time
and
management’s
good
faith
belief
with
respect
to
future
events,
and
is
subject
to
risks
and
uncertainties
that
could
cause
actual
performance
or
results
to
differ
materially
from
those
expressed
in
the
statements.
Forward-looking
statements
speak
only
as
of
the
date
the
statements
are
made.
Pinnacle
Foods
Finance
LLC
(“Pinnacle
Foods,”
“Pinnacle”
or
the
“Company”)
assumes
no
obligation
to
update
forward-looking
statements
to
reflect
actual
results,
changes
in
assumptions
or
changes
in
other
factors
affecting
forward-looking
information
except
to
the
extent
required
by
applicable
securities
laws.
If
the
Company
does
update
one
or
more
forward-looking
statements,
no
inference
should
be
drawn
that
the
Company
will
make
additional
updates
with
respect
thereto
or
with
respect
to
other
forward-looking
statements.
SEC
rules
regulate
the
use
of
“non-GAAP
financial
measures”
in
public
disclosures,
such
as
“Free
Cash
Flow”,
“EBITDA”
“Adjusted
EBITDA”
and
“Consolidated
EBITDA”,
that
are
derived
on
the
basis
of
methodologies
other
than
in
accordance
with
generally
accepted
accounting
principles,
or
“GAAP.”
These
rules
govern
the
manner
in
which
non-GAAP
financial
measures
may
be
publicly
presented
and
prohibit
in
all
filings
with
the
SEC,
among
other
things:
exclusion
of
charges
or
liabilities
that
require,
or
will
require,
cash
settlement
or
would
have
required
cash
settlement,
absent
an
ability
to
settle
in
another
manner,
from
a
non-GAAP
financial
measure;
and
adjustment
of
a
non-GAAP
financial
measure
to
eliminate
or
smooth
items
identified
as
non-recurring,
infrequent
or
unusual,
when
the
nature
of
the
charge
or
gain
is
such
that
it
has
occurred
in
the
past
two
years
or
is
reasonably
likely
to
recur
within
the
next
two
years.
We
have
included
non-GAAP
financial
measures
in
this
presentation,
including
Free
Cash
Flow,
EBITDA,
Adjusted
EBITDA
and
Consolidated
EBITDA,
that
may
not
comply
with
the
SEC
rules
governing
the
presentation
of
non-GAAP
financial
measures.
In
addition,
the
Company’s
measurements
of
Consolidated
EBITDA
are
based
on
definitions
of
EBITDA
included
in
certain
of
the
Company’s
debt
agreements
and,
as
a
result,
may
not
be
comparable
to
those
of
other
companies.
Also,
Free
Cash
Flow
may
not
be
comparable
to
similarly
titled
amounts
presented
by
other
companies.


3
In a Tough Environment, Pinnacle Delivered Solid
Results in 2010.
*   Product Contribution = Gross Margin less consumer marketing and brokerage
**After adjusting actual results for adjustments per Senior Credit Facility and Bond Indentures


4
Q1 2011 performance in line with our expectations
*After adjusting actual results for adjustments per Senior Credit Facility and Bond Indentures


5
Key Performance Drivers
Brand strength
Pinnacle brands hold #1 or #2 market position in 8 of 12 major category segments in which
they compete
Limited private label penetration
Enhanced innovation capabilities driving improved pipeline
New agency partners


6
Category Segments
Major Brands
Market Position
IRI Market
Share
Frozen Vegetables
#1
26.7
Shelf-Stable Pickles, Peppers and Relish
#1
18.4
Baking Mixes and Frostings
#2
17.1
Frozen Complete Bagged Meals
#2
18.4
Table Syrups
#2
18.9
Frozen Prepared Seafood
#2
19.0
Frozen Waffles, Pancakes and French Toast
#2
12.4
Frozen Breakfast Entrées / Savory
Handhelds
#2
7.1
Canned Meat
#3
8.7
Bagels
#3
7.1
Single-Serve Frozen Dinners and Entrées
#4
8.4
Frozen Pizza-for-One
#4
10.4
Source: IRI -
52 week end May 1, 2011 -
Total US Food
Iconic, Leading Brand Equities
Pinnacle holds the #1 or #2 market position in 8 of the 12 major
category segments


7
Enhanced Innovation Capabilities Driving Improved Pipeline
New Consumers
Health & Wellness
Premium /
Experience
New Segment


8
Improved Marketing/Alignment with New Agency Partners
Agency
Key Clients
BBDO (Creative Advertising)
Starbucks, GE, Fed Ex, Mars, Diageo, Gillette
TBWA (Creative Advertising)
Apple, Absolute, Adidas, Visa, McDonalds, P+G
Zenith Optimedia (Media Buying)
HP, Lexus, Nestle, Verizon, Darden, P+G


9
Media coverage for new campaigns has been positive


10
Duncan Hines Advertising


11
Aunt Jemima Advertising


12
Key Performance Drivers
Brand strength
Pinnacle brands hold #1 or #2 market position in 8 of 12 major category segments in which
they compete
Limited private label penetration
Enhanced innovation capabilities driving improved pipeline
New agency partners
Portfolio diversification
Participation in a broad set of categories
Scale where needed –
5
th
largest frozen food company


13
Participation in a Broad Set of Categories
___________________________
LTM Net Sales as of 12/26/10.
Duncan Hines Grocery Division
Birds Eye Frozen Division
Specialty Foods Division


14
$ Sales ($MM)
$5,342
16.8
$1,712
5.4
$1,508
4.7
$1,450
4.6
$1,288
4.0
$1,231
3.9
$913
2.9
$801
2.5
$618
1.9
$553
1.7
$ Share
Source: SymphonyIRI Group InfoScan Reviews -
52 week end Dec. 26, 2010 -
Total US Food
Pinnacle Ranks Fifth in Frozen Foods


15
Key Performance Drivers
Brand strength
Pinnacle brands hold #1 or #2 market position in 8 of 12 major category segments in which they compete
Limited private label penetration
Enhanced innovation capabilities driving improved pipeline
New agency partners
Portfolio diversification
Participation in a broad set of categories
Scale
where
needed
5
th
largest
frozen
food
company
Nimble, responsive organization
Experienced senior team
Management alignment to value creation
Speed –
Birds Eye integration


16
Pinnacle Management Team
Joined
Pinnacle
June
2005
EVP,
CFO
and
CAO
of
Cendant
Timeshare
CFO
of
International
Home
Foods
Inc.
Joined
Pinnacle
November
2008
CMO
Trane
Inc.
(formerly
American
Standard)
GM
&
Marketing
and
Sales
roles
at
Campbell’s
and
Kraft
Joined
Pinnacle
March
2008
SVP
Human
Resources
for
Toys
R
Us
Senior
VP
HR
Roles
at
Nabisco
and
Bloomingdales
Joined
Pinnacle
April
2006
Senior
Marketing
&
Sales
roles
at
Campbell’s
and
Nabisco
Joined
Pinnacle
June
2004
Regional
Team
Leader
Sales
for
Campbell’s
Sales
&
Customer
Service
Roles
for
Quaker
Foods
Joined
Pinnacle
May
2001
General
Counsel
for
International
Home
Foods
Inc.
VP
and
General
Counsel
at
Stella
Foods
Joined
Pinnacle
June
2010
SVP
New
Ventures
at
Frito
Lay
President,
Quaker
Foods
and
Snacks
Joined
Pinnacle
February
2011
SVP
Operations
Excellence
at
Kraft
Chief
Supply
Chain
Officer
at
Cadbury
Joined
Pinnacle
-
July
2009
North
American
President
for
Mars
Inc.
President
of
Major
League
Baseball
Properties
GM,
marketing,
and
strategy
roles
at
General
Foods
/
Kraft


17
Birds Eye integration has been well executed


18
Key Performance Drivers
Brand strength
Pinnacle brands hold #1 or #2 market position in 8 of 12 major category segments in which they compete
Limited private label penetration
Enhanced innovation capabilities driving improved pipeline
New agency partners
Portfolio diversification
Participation in a broad set of categories
Scale
where
needed
5
th
largest
frozen
food
company
Nimble, responsive organization
Experienced senior team
Management alignment to value creation
Speed –
Birds Eye integration
Dependable financial model
Solid 2010 financial results;
Q1 2011 performance was consistent with internal expectations
Refinanced debt; extending maturity and lowering debt service cost
Accelerating productivity / pricing actions


19
Financial Performance


20
Fiscal 2010 and Q1 2011 Financial Summary
___________________________
1.
Prior Year reflects Pro forma for Birds Eye acquisition.
to Prior Year
(1)
Q1
to Prior Year
($s in millions)
Fiscal '10
%
Fiscal '11
%
Net sales
$        2,437
-4.4%
$           606
-7.6%
North American Retail (ex. exited businesses)
          2,012
-1.2%
              509
-6.6%
Gross profit
602
             
-1.8%
153
             
-1.9%
% Net sales
24.7%
25.2%
Advertising and consumer
59
               
-29.8%
15
               
-37.5%
% Net sales
2.4%
2.5%
SG&A and other
278
             
1.8%
53
               
-24.3%
% Net sales
11.4%
8.7%
Reported EBIT
$           265
3.5%
$              85
37.1%
% Net sales
10.9%
14.0%
Depreciation & Amortization
78
               
-6.0%
20
               
0.0%
Reported EBITDA
$           343
1.2%
$           105
28.0%
% Net sales
14.1%
17.3%
Adjusted EBITDA
$           447
14.3%
$           107
-6.1%
% Net sales
18.3%
17.7%
Variance
Variance


21
Fiscal 2010 and Q1 2011 Consolidated EBITDA
Reconciliation


22
Current Debt Structure
($s in millions)
Dec-10
Mar-11
Revolving Credit Facility
$               -  
$               -
Term Loan B
           1,199
           1,199
Term Loan D
               368
               368
9.25% Senior Notes
               625
               625
8.25% Senior Notes
               400
               400
10.625% Senior Subordinated Notes
               199
               199
Other Debt
                  16
                  15
Total Debt
$        2,807
$        2,806
Cash
(115)
           
(176)
           
Total Net Debt
$        2,692
$        2,630
Total Leverage Ratio (per Senior Credit Facility and Bond Indentures)
                5.7
                5.8


23
Accelerating Core Supply Chain Productivity Initiatives
Targeting
the
high
end
of
our
range
of
3.5%
-
-
4.0%
of
cost
of
products
sold
Productivity
and
pricing
actions
offsetting
inflation
Full
line
of
sight
on
2011
input
costs
Structured,
multi-functional
team
and
process
in
place
Multi-year
capital
investment
to
accelerate
productivity
including
2011
footprint
consolidations
___________________________
1.
Excluding Birds Eye


24
We have taken steps to drive a step change in productivity by
consolidating our manufacturing footprint.
Canned Meat Consolidation: Tacoma, Washington into Fort Madison,
Iowa
Announced:
December 1, 2010
Tacoma closure:
Q2 2011
Fort Madison start-up:
Q3 2011
Frozen Vegetables / Meals Consolidation: Fulton, New York into Darien,
Wisconsin and Waseca, Minnesota
Announced:
April 15, 2011
Fulton closure:
Q4 2011
Darien / Waseca start-up:
Q1 2012


25
We have announced list pricing to partially offset
inflation.
PFG Category
PFG Pricing  Action / Date
Waffles
3/28/11
Bagels
3/28/11
Vegetables
low tier -
5/2/11
Seafood
5/2/11
Hungry-Man (classic fried chicken)
5/2/11
Baking Mixes/Frosting/Brownies
1/03/11
Frosting/Brownies/Decadent Cake/Cookies
6/20/11
Syrups
Mrs. Butterworth’s/Log Cabin
Mrs. Butterworth’s/Log Cabin/Country Kitchen
3/07/11
7/18/11
Vlasic
7/18/11
Armour
7/18/11
Nalley’s Chili
7/18/11


Food for Thought:
Solid 2010 Financial Results in
a Challenging Environment;
Q1 on track with internal
expectations
Successful Integration of
Birds Eye Acquisition
Re-energized Innovation
Pipeline
Accelerating Productivity,
including footprint
consolidation