NEWS RELEASE

Hastings		CONTACT:		Dan Crow              PR11-200
Entertainment, Inc.				Vice President and
				Chief Financial Officer
				(806) 677-1422
				www.gohastings.com

Hastings Entertainment, Inc. Reports Results for the First Quarter of Fiscal 2011

AMARILLO, Texas, May 16, 2011—Hastings Entertainment, Inc. (NASDAQ: HAST), a leading multimedia entertainment retailer, today reported results for the three months ended April 30, 2011. Net earnings were approximately $0.4 million, or $0.05 per diluted share, for the first quarter of fiscal 2011 compared to net earnings of approximately $1.0 million, or $0.11 per diluted share, for the first quarter of fiscal 2010.

Operating income was approximately $1.0 million for the first quarter of fiscal 2011 compared to approximately $1.5 million for the first quarter of fiscal 2010. Adjusted operating income, which excludes gift card breakage revenue and stock compensation expense, was approximately $1.1 million for the first quarter of fiscal 2011 compared to approximately $1.5 million in the first quarter of fiscal 2010. Earnings before interest, taxes, property and equipment depreciation expense and amortization (“EBITDA”) was approximately $5.1 for the first quarter of fiscal 2011 compared to approximately $5.9 million for the first quarter of fiscal 2010. Adjusted EBITDA, which excludes gift card breakage revenue and stock compensation expense, was approximately $5.3 for the first quarter of fiscal 2011 compared to approximately $5.8 million for the first quarter of fiscal 2010. Reconciliations of non-GAAP financial measures to comparable GAAP financial measures are included in the tables following the financial statements in this release.

“We faced a challenging quarter primarily due to a poor slate of new releases for movies and books,” said John H. Marmaduke, Chief Executive Officer and Chairman. “Specifically, the box office value of movies that came to Blu-ray and DVD during the quarter was down approximately 25% compared to the first quarter of fiscal 2010, which directly impacted our sale and rental of movies. The release of Avatar, The Twilight Saga: New Moon, and The Blind Side during the first quarter of fiscal 2010, with no strong comparable releases in 2011, was a big driver of the decline in box office value. Book sales were impacted by a 22% decrease in new release content, which we define as those titles for which we purchase more than 1,000 copies, during the current quarter as compared to the same period in the prior year. Additionally, increasing prices of gasoline and groceries impacted consumer discretionary spending thereby reducing store traffic during the quarter. We continued to focus on controlling our costs. We reduced selling, general and administrative expenses by $1.7 million, or 3.7%, for the first quarter as compared to the first quarter of fiscal 2010. Additionally, we continue to focus on maintaining a strong balance sheet. We reduced debt by $5.3 million during the quarter, and merchandise inventories were approximately $4.5 million less than a year ago.”

“I am excited to announce that we are currently working on an initiative that will allow us to begin selling electronic books via our website, www.goHastings.com, which we estimate will be available by the end of the third quarter of fiscal 2011. Consumers will be able to access www.goHastings.com to shop for electronic books as well as any other entertainment needs through an application preloaded onto an electronic book reader or downloaded to existing mobile devices. The completion of this initiative will help us drive additional revenues, and, more importantly, it will position www.goHastings.com for any future digital entertainment, including movies and games, in addition to our existing digital music offerings. We expect that selling electronic books on our website will compliment sales of physical books in our stores. Our flexible multimedia store model and seamless selection of new and used products paired with the offerings on www.goHastings.com, including digital delivery of entertainment, makes Hastings a sustainable retailer, and we expect future market share growth as many of our competitors continue to shut their doors.”

Financial Results for the First Quarter of Fiscal Year 2011

Revenues. Total revenues for the first quarter decreased approximately $5.0 million, or 3.8%, to $124.1 million compared to $129.1 million for the first quarter of fiscal 2010. As of April 30, 2011, we operated one less superstore, as compared to April 30, 2010, and operated one concept store, Sun Adventure Sports, which opened during July 2010. The following is a summary of our revenues results (dollars in thousands):

		Three Months Ended April 30,
		2011								2010								Decrease
						Percent								Percent
		Revenues				Of Total				Revenues				Of Total				Dollar				Percent
Merchandise Revenue		$	104,463				84.2	%		$	108,125				83.8	%		$	(3,662	)			-3.4	%
Rental Revenue			19,528				15.7	%			20,779				16.1	%			(1,251	)			-6.0	%
Gift Card Breakage Revenue			146				0.1	%			194				0.1	%			(48	)			-24.7	%
Total Revenues		$	124,137				100.0	%		$	129,098				100.0	%		$	(4,961	)			-3.8	%

Comparable-store revenues (“Comp”)

Total			-3.4	%
Merchandise			-2.9	%
Rental			-5.8	%

Below is a summary of the Comp results for our major merchandise categories:

		Three Months Ended April 30,
		2011				2010
Trends			11.9	%			8.9	%
Hardback Café			5.2	%			15.6	%
Video Games			2.5	%			25.2	%
Music			1.3	%			-4.8	%
Electronics			-1.9	%			4.1	%
Consumables			-6.0	%			9.4	%
Movies			-6.5	%			11.1	%
Books			-9.1	%			-1.2	%

Trends Comps increased 11.9% for the quarter primarily driven by increased sales of new and used comics, apparel, “As Seen on TV” products including Pillow Pets, and strong sales of shaped rubber bands and collectible card games, such as Magic: The Gathering. The increase in new and used comic sales is primarily due to an expanded comic footprint in 126 stores. Key drivers in the apparel category included hats, jewelry, and bags. Hardback Café Comps increased 5.2% due to increased sales of specialty café drinks. Video Game Comps increased 2.5% primarily due to increased sales of video game consoles, used video games for the Microsoft XBOX 360, Nintendo Wii, and Sony Playstation 3, new and used video gaming accessories and new Microsoft XBOX 360 video games. These increases were partially offset by lower sales of new Sony Playstation 3 and Nintendo Wii video games. Sales of new Nintendo Wii games were impacted by low allocations of Nintendo first party titles. Music Comps increased 1.3% for the quarter due to increased sales of new CD’s partially offset by lower sales of used CDs. Sales of new music, which have been in decline for several years, were up 4.6% for the first quarter. Electronics Comps decreased 1.9% for the quarter resulting from lower sales of Blu-ray players and recordable media, partially offset by increased sales of iPods and MP3 players and increased sales of PC Accessories. Sales of Blu-ray players were negatively impacted by a lower average selling price during the current quarter as compared to the same period in the prior year. Consumables Comps decreased 6.0% for the quarter primarily driven by lower sales of fountain drinks and bottled drinks. Movies Comps decreased 6.5% for the quarter primarily due to lower sales of new DVDs, partially offset by increased sales of new and used DVD boxed set and used Blu-ray movies. Movie sales were negatively impacted by a 25% drop in box office value of movies that came to Blu-ray and DVD during the first quarter as compared to the same period in the prior year. Our top three selling movies during the current quarter generated approximately 54% less revenue than the top three selling movies during the comparable period in the prior year. Books Comps decreased 9.1% for the quarter primarily due to lower sales of new and used mass market books, trade paperbacks and hardbacks. Sales of new books, which decreased 8.6% for the quarter, were impacted by several books that were made into movies during the first quarter of fiscal 2010. The movie tie-ins helped drive sales of related books. Some titles with movie tie-ins during the first three months of fiscal 2010 included Rick Riordan’s Percy Jackson and the Olympians series, and Dear John and The Last Song by Nicholas Sparks. There were no comparable strong movie tie-ins during the current quarter. Sales of new books were also impacted by a weaker slate of new book releases as compared to the same period in the prior year and the increasing popularity of electronic book readers. Sales of used books, which decreased 19.6% for the quarter, were also impacted by the weaker slate of new book release which in turn led to a less favorable inventory of used titles. These decreases were partially offset by increased sales of value books, which increased 8.7% for the period.

Rental Comps decreased 5.8% for the quarter, primarily due to fewer rentals of DVDs and books on CD partially offset by increased rentals of games and Blu-ray movies. Rental Video Comps decreased 7.0% for the quarter and units rented decreased 9.0%. Rental Video Comps sales were negatively impacted by fewer titles released in the $20 million to $80 million gross box office range, which typically represent our best renters. Rental Video Game Comps increased 7.7% and units rented increased 2.8%. We are currently exiting the Book on CD category of our rental business.

Gross Profit — Merchandise. For the first quarter, total merchandise gross profit dollars decreased approximately $1.4 million, or 4.2%, to $32.3 million from $33.7 million for the same period in the prior year, primarily due to lower revenues. As a percentage of total merchandise revenue, merchandise gross profit decreased to 31.0% for the quarter compared to 31.2% for the same period in the prior year, resulting primarily from increased costs to return products partially offset by lower shrinkage expense. The decrease in shrinkage expense is a direct result of our comprehensive store audit program that assesses store level execution and controls designed to reduce shrink, with a strong focus on our high-shrinkage stores.

Gross Profit — Rental. For the first quarter, total rental gross profit dollars decreased approximately $0.9 million, or 6.9%, to $12.2 million from $13.1 million for the same period in the prior year, primarily due to lower revenues. As a percentage of total rental revenue, rental gross profit decreased to 62.7% for the quarter compared to 62.9% for the same period in the prior year.

Selling, General and Administrative Expenses (“SG&A”). As a percentage of total revenue, SG&A remained consistent for the first quarter at 35.2%. SG&A decreased approximately $1.7 million during the quarter, or 3.7%, to $43.7 million compared to $45.4 million for the same quarter last year. The primary drivers of the decrease in total SG&A included a decrease of approximately $0.8 million in store advertising expense, a decrease of approximately $0.3 million in store labor costs, and a decrease of approximately $0.2 million in depreciation expense.

Interest Expense. For the first quarter, interest expense increased approximately $0.1 million, or 100%, to $0.2 million, compared to $0.1 million for the same period in the prior year, primarily as a result of higher interest rates incurred under our Amended and Restated Loan and Security Agreement partially offset by lower average debt levels outstanding during the quarter. The average rate of interest charged for the quarter increased to 2.6% compared to 1.9% for the same period in the prior year.

Income Tax Expense. During the three months ended April 30, 2010, the Company recorded a discrete tax benefit of approximately $0.2 million related to amended state returns resulting from an Internal Revenue Service audit of the Company’s previously filed Federal tax returns. No discrete tax items were recorded during the three months ended April 30, 2011. Primarily as a result of this discrete tax benefit, the effective tax rate for the first quarter of fiscal 2011 increased to 47.1% compared to 28.3% for the first quarter of fiscal 2010.

Stock Repurchase

On September 18, 2001, we announced a stock repurchase program of up to $5.0 million of our common stock. As of April 30, 2011, the Board of Directors had approved increases in the program totaling $32.5 million. During the first quarter of fiscal 2011, we purchased a total of 129,400 shares of common stock at a cost of $653,598, or $5.05 per share. As of April 30, 2011, a total of 4,808,040 shares had been repurchased under the program at a cost of approximately $29.9 million, for an average cost of approximately $6.22 per share. As of April 30, 2011 a total of $7.6 million remained available under the stock repurchase program.

Store Activity

Since March 21, 2011, which was the last date we reported store activity, we have the following activity to report.

•

Store opened in Nampa, Idaho on April 18, 2011. This store is our fifth in the Boise area and contains 20,201 selling square footage.

Fiscal Year 2011 Guidance

“Results for the quarter fell short of our internal forecast, which is the basis for our guidance,” said Dan Crow, Vice President and Chief Financial Officer. “Based on certain promotional initiatives we are taking to drive revenues and our continued focus on costs, which were less than our internal forecast, we expect to make up the shortfall during the remaining three quarters. Consequently, we are reaffirming our guidance of net earnings per share ranging from $0.22 to $0.37 for the full fiscal year ending January 31, 2012.”

Safe Harbor Statement

This press release contains “forward-looking statements.” Hastings Entertainment, Inc. is including this statement for the express purpose of availing itself of the protections of the safe harbor provided by the Private Securities Litigation Reform Act of 1995 with respect to all such forward-looking statements. These forward-looking statements are based on currently available information and represent the beliefs of the management of the Company. These statements are subject to risks and uncertainties that could cause actual results to differ materially. These risks include, but are not limited to, consumer appeal of our existing and planned product offerings, and the related impact of competitor pricing and product offerings; overall industry performance and the accuracy of our estimates and judgments regarding trends; our ability to obtain favorable terms from suppliers; our ability to respond to changing consumer preferences, including with respect to new technologies and alternative methods of content delivery, and to effectively adjust our offerings if and as necessary; the application and impact of future accounting policies or interpretations of existing accounting policies; unanticipated adverse litigation results or effects; the effects of a continued deterioration in economic conditions in the U.S. or the markets in which we operate our stores; the effect of inclement weather on the ability of consumers to reach our stores; and other factors which may be outside of the company’s control. We undertake no obligation to affirm, publicly update or revise any forward-looking statements, whether as a result of new information, future events, or otherwise. Please refer to the company’s annual, quarterly, and periodic reports on file with the Securities and Exchange Commission for a more detailed discussion of these and other risks that could cause results to differ materially.

About Hastings

Founded in 1968, Hastings Entertainment, Inc. is a leading multimedia entertainment retailer that combines the sale of new and used books, videos, video games and CDs, and trends and consumer electronics merchandise, with the rental of videos and video games in a superstore format. We currently operate 146 superstores, averaging approximately 24,000 square feet, primarily in medium-sized markets throughout the United States. We also operate a concept store, Sun Adventure Sports, in Amarillo, Texas.

We also operate www.goHastings.com, an e-commerce Internet web site that makes available to our customers new and used entertainment products and unique, contemporary gifts and toys. The site features exceptional product and pricing offers. The Investor Relations section of our web site contains press releases, a link to request financial and other literature and access to our filings with the Securities and Exchange Commission.

Consolidated Balance Sheets
(Dollars in thousands)

		April 30,				April 30,				January 31,
		2011				2010				2011
		(unaudited)				(unaudited)
Assets
Current assets
Cash and cash equivalents		$	6,040			$	4,620			$	6,149
Merchandise inventories, net			148,340				152,804				146,636
Deferred income taxes			6,433				6,777				6,022
Prepaid expenses and other current assets			11,121				9,364				11,742
Total current assets			171,934				173,565				170,549
Rental assets, net			13,392				13,432				13,129
Property and equipment, net			40,774				45,616				41,588
Deferred income taxes			1,713				2,974				1,668
Intangible assets, net			391				391				391
Other assets			2,318				1,366				2,358
Total assets		$	230,522			$	237,344			$	229,683
Liabilities and shareholders’ equity
Current liabilities
Trade accounts payable		$	66,470			$	69,973			$	60,555
Accrued expenses and other current liabilities			26,093				26,177				26,124
Total current liabilities			92,563				96,150				86,679
Long-term debt, excluding current maturities			26,431				26,435				31,766
Other liabilities			6,703				6,262				6,512
Shareholders’ equity
Preferred stock			—				—				—
Common stock			119				119				119
Additional paid-in capital			36,975				36,978				36,673
Retained earnings			89,002				87,902				88,589
Accumulated other comprehensive income			147				68				107
Treasury stock, at cost			(21,418	)			(16,570	)			(20,762	)
Total shareholders’ equity			104,825				108,497				104,726
Total liabilities and shareholders’ equity		$	230,522			$	237,344			$	229,683

Consolidated Statements of Operations
(In thousands, except per share data)

		Three months ended
		April 30,
		2011				2010
		(unaudited)				(unaudited)
Merchandise revenue		$	104,463			$	108,125
Rental revenue			19,528				20,779
Gift card breakage revenue			146				194
Total revenues			124,137				129,098
Merchandise cost of revenue			72,120				74,426
Rental cost of revenue			7,285				7,705
Total cost of revenues			79,405				82,131
Gross profit			44,732				46,967
Selling, general and administrative expenses			43,710				45,436
Pre-opening expenses			58				—
Operating income			964				1,531
Other income (expense):
Interest expense, net			(202	)			(132	)
Other, net			19				20
Income before income taxes			781				1,419
Income tax expense			368				401
Net income		$	413			$	1,018
Basic income per share		$	0.05			$	0.11
Diluted income per share		$	0.05			$	0.11
Weighted-average common shares outstanding:
Basic			8,711				9,432
Dilutive effect of stock awards			211				236
Diluted			8,922				9,668

Consolidated Statements of Cash Flows
(Dollars in thousands)

		For the Three Months Ended April 30,
		2011				2010
		(unaudited)				(unaudited)
Cash flows from operating activities:
Net income		$	413			$	1,018
Adjustments to reconcile net income to net cash provided by operations:
Rental asset depreciation expense			2,889				2,654
Purchases of rental assets			(5,869	)			(5,980	)
Property and equipment depreciation expense			4,155				4,321
Deferred income taxes			(456	)			(637	)
Loss on rental assets lost, stolen and defective			495				470
Loss on disposal or impairment of property and equipment, excluding rental assets			34				19
Non-cash stock-based compensation			302				143
Changes in operating assets and liabilities:
Merchandise inventories			519				(2,105	)
Other current assets			621				756
Trade accounts payable			4,034				12,092
Accrued expenses and other current liabilities			(31	)			(1,951	)
Other assets and liabilities, net			271				(4	)
Net cash provided by operating activities			7,377				10,796
Cash flows from investing activities:
Purchases of property, equipment and improvements			(3,376	)			(2,260	)
Net cash used in investing activities			(3,376	)			(2,260	)
Cash flows from financing activities:
Net repayments under revolving credit facility			(5,335	)			(11,739	)
Purchase of treasury stock			(656	)			(959	)
Change in cash overdraft			1,881				(187	)
Proceeds from exercise of stock options			—				106
Net cash used in financing activities			(4,110	)			(12,779	)
Net decrease in cash and cash equivalents			(109	)			(4,243	)
Cash and cash equivalents at beginning of period			6,149				8,863
Cash and cash equivalents at end of period		$	6,040			$	4,620

Balance Sheet and Other Ratios ( A )
(Dollars in thousands, except per share amounts)

		April 30,				April 30,
		2011				2010
Merchandise inventories, net		$	148,340			$	152,804
Inventory turns, trailing 12 months (B)			1.94				1.89
Long-term debt		$	26,431			$	26,435
Long-term debt to total capitalization (C)			20.1	%			19.6	%
Book value (D)		$	104,825			$	108,497
Book value per share (E)		$	11.75			$	11.22

		Three Months Ended April 30,
		2011				2010
Comparable-store revenues ( F ):
Total			-3.4	%			4.9	%
Merchandise			-2.9	%			6.3	%
Rental			-5.8	%			-1.7	%

(A)		Calculations may differ in the method employed from similarly titled measures used by other companies.
(B)		Calculated as merchandise cost of goods sold for the period’s trailing twelve months divided by average merchandise inventory over the same period.
(C)		Defined as long-term debt divided by long-term debt plus total shareholders’ equity (book value).
(D)		Defined as total shareholders’ equity.
(E)		Defined as total shareholders’ equity divided by weighted average diluted shares outstanding for the three months ended April 30, 2011 and 2010, respectively.
(F)		Stores included in the comparable-store revenues calculation are those stores that have been open for a minimum of 60 weeks. Also included are stores that are remodeled or relocated during the comparable period. Sales via the internet are included and closed stores are removed from each comparable period for the purpose of calculating comparable-store revenues.

Use of Non-GAAP Financial Measures

The Company is providing free cash flow, EBITDA, adjusted EBITDA, and adjusted operating income (loss) as supplemental non-GAAP financial measures regarding the Company’s operational performance. The Company evaluates its historical and prospective financial performance, and its performance relative to its competitors, by using such non-GAAP financial measures. Specifically, management uses these items to further its own understanding of the Company’s core operating performance, which management believes represents the Company’s performance in the ordinary, ongoing and customary course of its operations. Therefore, management excludes from core operating performance those items, such as those relating to restructuring, investing, stock-based compensation expense and non-cash activities that management does not believe are reflective of such ordinary, ongoing and customary activities.

The Company believes that providing this information to its investors, in addition to the presentation of GAAP financial measures, allows investors to see the Company’s financial results “through the eyes” of management. The Company further believes that providing this information allows investors to both better understand the Company’s financial performance and to evaluate the efficacy of the methodology and information used by management to evaluate and measure such performance.

Free Cash Flow

Management defines free cash flow as net cash provided by operating activities for the period less purchases of property, equipment and improvements during the period. Purchases of property, equipment and improvements during the period are netted with any proceeds received from insurance on casualty loss that are directly related to the reinvestment of new capital expenditures. The following table reconciles net cash provided by operating activities, a GAAP financial measure, to free cash flow, a non-GAAP financial measure (in thousands):

		Three months ended April 30,
		2011				2010
Net cash provided by operating activities		$	7,377			$	10,796
Purchase of property, equipment and improvements, net			(3,376	)			(2,260	)
Free cash flow		$	4,001			$	8,536

EBITDA and Adjusted EBITDA

EBITDA is defined as net income (loss) before interest expense (net), income tax expense (benefit), property and equipment depreciation expense and amortization. Adjusted EBITDA, as presented herein, is EBITDA excluding gift card breakage revenue, stock-based compensation expense and store asset impairments. The following table reconciles net income (loss), a GAAP financial measure, to EBITDA and adjusted EBITDA, non-GAAP financial measures (in thousands):

		Three months ended April 30,
		2011				2010
Net income		$	413			$	1,018
Adjusted for
Interest expense, net			202				132
Income tax expense			368				401
Property and equipment depreciation expense			4,155				4,321
EBITDA			5,138				5,872
Gift card breakage revenue			(146	)			(194	)
Non-cash stock-based compensation			302				143
Adjusted EBITDA		$	5,294			$	5,821

Adjusted Operating Income (Loss)

Adjusted operating income (loss) is defined as operating income (loss) excluding gift card breakage revenue, stock based compensation expense and store asset impairments. The following table reconciles operating income (loss), a GAAP financial measure, to adjusted operating income (loss), a non-GAAP financial measure (in thousands):

		Three months ended April 30,
		2011				2010
Operating income		$	964			$	1,531
Adjusted for
Gift card breakage revenue			(146	)			(194	)
Non-cash stock-based compensation			302				143
Adjusted operating income		$	1,120			$	1,480

Free cash flow, EBITDA, adjusted EBITDA, and adjusted operating income (loss) are considered non-GAAP financial measures under the SEC’s Regulation G and therefore should not be considered in isolation of, or as a substitute for, net income (loss), operating income (loss), cash flow from operating activities, or any other measure of financial performance or liquidity presented in accordance with GAAP. The financial measures of non-GAAP free cash flow, EBITDA, adjusted EBITDA, and adjusted operating income (loss) may vary among other companies. Therefore, our free cash flow, EBITDA, adjusted EBITDA, and adjusted operating income (loss) may not be comparable to similarly titled measures used by other companies.