Exhibit 10.1

ZipRealty Inc.

CHARLES BAKER EMPLOYMENT AGREEMENT

This Agreement is entered into this 14 day of October, 2010 by and between ZipRealty Inc. (the “Company”), and Charles C. Baker (“Executive”).

1. Duties and Scope of Employment.

(a) Title; Board Membership. Effective October 2, 2010 (the “Effective Date”), Executive was promoted to the position of President and Chief Executive Officer of the Company and in such position reports to the Company’s Board of Directors (the “Board”). Upon the Effective Date, Executive was also appointed to serve as a member of the Board. So long as Executive remains the President and CEO, the Board agrees to nominate him as a member of the Board when Executive is up for Board election and Executive agrees to serve in such capacity without additional compensation.

(b) Position and Duties. As Chief Executive Officer, Executive shall perform the duties, responsibilities and authority customarily associated with such position as the Company’s most senior executive officer, including responsibility for the overall management of the Company. Executive agrees to the best of his ability and experience that he will loyally and conscientiously perform all of his duties and obligations to the Company. During Executive’s employment, Executive further agrees that he (i) will devote substantially all of his business time and attention to the business of the Company; (ii) will not render commercial or professional services of any nature to any person or organization, whether or not for compensation, without the prior written consent of the Board which (subject to the Company’s Corporate Governance Guidelines referred to below) will not be unreasonably withheld; and (iii) will not directly or indirectly engage or participate in any business or activity that is competitive in any manner with the business of the Company. Nothing in this Agreement will prevent Executive from: (A) serving on advisory boards or boards of charitable organizations, so long as such service does not unduly interfere with the performance of Executive’s duties to the Company; or (B) serving on the board of directors of TheKnot.com . Note however that the Company’s Corporate Governance Guidelines provide that no officer of the Company (including the Chief Executive Officer) will accept or seriously discuss joining the board of any public or private for-profit company without first seeking the permission of the Corporate Governance and Nominating Committee of the Company. While Executive is an executive officer and director of the Company, the Company will assist Executive in satisfying his reporting obligations under Section 16 of the Securities Exchange Act of 1934 (the “Exchange Act”). The period of Executive’s employment under this Agreement is referred to herein as the “Employment Term.”

2. At-Will Employment. The parties agree that Executive’s employment with the Company will be “at-will” and may be terminated at any time with or without cause or notice. Executive understands and agrees that, neither his job performance nor promotions, commendations, bonuses or the like from the Company give rise to or in any way serve as the basis for modification, amendment, or extension, by implication or otherwise, of his employment with the Company.

3. Compensation.

(a) Base Salary. For all services to be rendered by the Executive pursuant to this Agreement, the Company agrees to pay the Executive during the Employment Term a base salary (the “Base Salary”) at an annual rate of not less than $312,000. The Base Salary shall be paid in accordance with the Company’s regular payroll practices. The Compensation Committee of the Board (the “Compensation Committee”) shall review the Base Salary on at least an annual basis and make such increases therein as the Compensation Committee deems appropriate in its sole and absolute discretion

(b) Bonus Eligibility. During the Employment Term, Executive shall be eligible to participate in the Management Incentive Plan(s), or such other bonus programs as established by the Company and the Board or the Compensation Committee from time to time. For the Company’s fiscal year 2011, Executive shall be eligible to receive a total annual cash incentive bonus equal to at least 50% of his Base Salary if Company achieves “Target” to be defined in the Company’s 2011 Management Incentive Plan(s), or a total annual cash incentive bonus equal to 100% of his Base Salary if the Company achieves an “Above Target Goal” to be defined in the Company’s 2011 Management Incentive Plan(s), or amount(s) between 50% and 100% of his Base Salary based on the Company’s performance between certain “Target” and “Above Target” goals set forth in the Company’s Management Incentive Plan. Executive understands and agrees that the incentive amounts set forth herein shall be paid pursuant to, and not in addition to the Company’s 2011 Management Incentive Plan(s), which the Company has not yet finalized. Further Executive agrees that the incentive amounts set forth herein shall be the total annual incentive amounts for the fiscal year 2011 including in the event that Company implements multiple Management Incentive Plans for portions of the fiscal year 2011. During the fiscal year 2012 and for the balance of the Employment Term, the Company will implement incentive plan(s), pursuant to which Executive will have the opportunity to earn a substantial percentage of his Base Salary in the form of performance-based annual cash incentive bonus payments.

4. Employee Benefits. During the Employment Term, the Executive shall be entitled to participate in Company-sponsored employee benefit plans (including but not limited to health insurance, disability insurance, life insurance, 401(k) and/or other retirement program(s)) offered to other similarly-situated Company executives, subject to the rules and regulations applicable thereto. The Company reserves the right to cancel or change the benefit plans and programs it offers to its employees at any time.

5. Equity Awards.

(a) Stock Option Award. The Company will recommend to the Compensation Committee at the next Compensation Committee meeting following the Effective Date that Executive be granted a stock option entitling Executive to purchase 350,000 shares of Common Stock of the Company at the then current fair market value as determined by the Compensation Committee at that meeting (the “Option”). Subject to the provisions of paragraph 7 hereof, the Option shares will vest and become exercisable at the rate of 25% of the total number of Option shares on the first annual anniversary of the grant date and the remaining 75% of the total number of Option shares on the first day of each month thereafter for the subsequent three year period. Notwithstanding the foregoing, vesting will be dependant on Executive’s continued and continuous service relationship with the Company through each applicable vesting date and the Option will

otherwise be subject to all of the terms and conditions set forth in the Company’s 2004 Equity Incentive Plan and the Stock Option Agreement between Executive and the Company.

(b) Subsequent Equity Awards. Subject to the discretion of the Company’s Board of Directors and the Compensation Committee, Executive may be eligible to receive additional grants of stock options or other equity awards from time to time in the future, on such terms and conditions as the Board or Compensation Committee shall determine as of the date of any such award.

6. Termination.

(a) Severance Pay. If, during the term of this Agreement, the Company terminates Executive’s employment for any reason other than Cause (as defined below), or Executive resigns for Good Reason (as defined below), and such termination constitutes a “separation from service” as defined in Treasury Regulation 1.409A-1(h) then, in addition to the amounts payable in accordance with paragraph 6(d) below, the Company will pay Executive severance pay at a rate equal to Executive’s Base Salary for a period of 6 months (the “Continuation Period”), which severance will be paid in accordance with the Company’s standard payroll procedures on the Company’s regularly scheduled payroll dates, commencing with the first regularly scheduled payroll date that occurs on or after the Deadline Date (as defined below), with the first payment being equal to the severance that Executive would have received had it begun immediately following Executive’s termination.

For purposes of Section 409A of the Internal Revenue Code of 1986, as amended (the “Code”), each payment that is paid pursuant to this Section 6(a) is hereby designated as a separate payment. The severance provided in connection with Executive’s separation under this section is intended to be exempt from Code Section 409A pursuant to Treasury Regulation Section 1.409A-1(b)(9)(iii) and, to the extent it is exempt pursuant to such section, it will in any event be paid no later than the last day of Executive’s 2^nd taxable year following the taxable year in which Executive’s separation has occurred; provided that, to the extent that such severance and any other payments paid to Executive in connection with Executive’s separation does not qualify or otherwise exceeds the limit set forth in Treasury Regulation Section 1.409A-1(b)(9)(iii)(A) or any similar limit promulgated by Treasury or the IRS, the portion of the severance that does not qualify or otherwise exceeds such limit, as determined by the Company in its sole discretion, shall be paid by no later than the 15^th day of the 3^rd month following the end of Executive’s first tax year in which Executive’s separation occurs, or, if later, the 15^th day of the 3^rd month following the end of the Company’s first tax year in which Executive’s separation occurs, as provided in Treasury Regulation Section 1.409A-1(b)(4). Notwithstanding the foregoing, if Executive is, at the time of his separation, a “specified employee,” as defined in Treasury Regulation Section 1.409A-1(i) (i.e., Executive is a “key employee” of a publicly traded company), and if the severance set forth herein does not qualify for any reason to be exempt from Code Section 409A, the severance payments set forth above will be delayed to the extent required in order to avoid a prohibited distribution under Code Section 409A(a)(2)(B)(i). Any severance payments that are delayed pursuant to the foregoing shall be paid in a single lump sum payment on the first payment date that is permitted under Code Section 409A(a)(2)(B)(i) (i.e., the date that is 6 months after Executive’s separation or the date of Executive’s death), and any remaining payments due under the Agreement shall be paid as otherwise provided herein.

(b) Health Insurance. If any portion of paragraph (a) above applies, and if Executive elects to continue and pay health insurance coverage under the Consolidated Omnibus Budget Reconciliation Act (“COBRA”) for Executive and, if applicable, Executive’s spouse and any dependents, following Executive’s termination, then the Company shall pay the monthly premium under COBRA for Executive and, if applicable, Executive’s spouse and any dependents, from the first date on which Executive loses health coverage as an employee of the Company (with any payments commencing after such date being made retroactively to such date) until the earliest of (i) the date that the Company has paid premiums for COBRA coverage covering a period of time equal to the Continuation Period, (ii) the expiration of Executive’s continuation coverage under COBRA, or (iii) the date when Executive receives substantially equivalent health insurance coverage in connection with new employment or self-employment.

(c) General Release. Any other provision of this Agreement notwithstanding, subsections (a) and (b) above shall not apply unless and until (i) Executive has executed a full and complete general release of all claims in a form provided by the Company without alteration and such release becomes effective no later than the later of the 10^th day after Executive’s termination or the maximum time that Executive has to consider and not revoke the release under applicable law (the “Deadline Date”), and (ii) Executive has returned all Company property within 10 days of Executive’s termination.

(d) Rights Upon Termination. Except as provided in paragraphs (a) and (b) above, upon the termination of Executive’s employment, Executive shall only be entitled to the compensation and benefits earned and the reimbursements described in this Agreement for the period preceding the effective date of the termination.

(e) Definitions.

(i) “Cause” shall mean any of the following: (1) an intentional unauthorized use or disclosure of the Company’s confidential information or trade secrets, which use or disclosure causes material harm to the Company, (2) a material breach of any agreement between Executive and the Company, (3) a material failure to comply with the Company’s written policies or rules, (4) conviction of, or plea of “guilty” or “no contest” to, a felony under the laws of the United States or any state thereof, (5) gross negligence or willful misconduct, or (6) a continued failure to perform assigned duties after receiving written notification of such failure from the Board. For purposes of clarity, a termination without Cause does not include a termination that occurs as a result of Executive’s death or disability.

(ii) “Good Reason” shall mean Executive’s resignation due to any of the following events which occurs without Executive’s written consent, provided that the requirements regarding advance notice and an opportunity to cure set forth below are satisfied: (1) a material diminution of Executive’s Base Salary, other than in connection with an across-the-board reduction in the compensation of the Company’s senior management that does not disproportionately affect Executive, (2) a material diminution of Executive’s authority, duties or responsibilities, (3) a requirement to report to anyone other than the Board except for a requirement to report to the Chief Executive Officer of a successor to the Company as a result of Executive’s position as an officer of a subsidiary or division of a successor following a change of control of the Company, (4) a requirement to relocate to a worksite that would increase Executive’s one-way commute by more

than 35 miles from his then principal residence, or (5) any other action or inaction of the Company that constitutes a material breach of this Agreement (each of (1) through (5) a “Good Reason Condition”). In order for Executive to resign for Good Reason, Executive must provide written notice to the Company of the existence of the Good Reason Condition within 90 days of the initial existence of such Good Reason Condition. Upon receipt of such notice of the Good Reason Condition, the Company will be provided with a period of 30 days during which it may remedy the Good Reason Condition and not be required to provide for the payments and benefits described herein as a result of such proposed resignation due to the Good Reason Condition specified in the Notice of Termination. If the Good Reason Condition is not remedied within the period specified in the preceding sentence, Executive may resign based on the Good Reason Condition specified in the Notice of Termination effective no later than 180 days following the initial existence of such Good Reason Condition.

7. Change of Control. Executive and Company previously entered into the Change of Control Agreement effective as of November 20, 2008 (the “Change of Control Agreement”). In the event of a Termination Following A Change Of Control (as defined in the Change of Control Agreement), Executive shall be eligible for vesting as set forth in the Change of Control Agreement.

8. Right to Advice of Counsel. The Executive acknowledges that he has consulted with counsel and is fully aware of his rights and obligations under this Agreement.

9. Successors. The Company will require any successor (whether direct or indirect, by purchase, merger, consolidation or otherwise) to all or substantially all of the business and/or assets of the Company to expressly assume and agree to perform this Agreement in the same manner and to the same extent that the Company would be required to perform it if no such succession had taken place. Failure of the Company to obtain such assumption agreement prior to the effectiveness of any such succession shall entitle the Executive to the benefits described in paragraph 7 of this Agreement, subject to the terms and conditions therein.

10. Assignment. This Agreement and all rights under this Agreement shall be binding upon and inure to the benefit of and be enforceable by the parties hereto and their respective personal or legal representatives, executors, administrators, heirs, distributees, devisees, legatees, successors and assigns. This Agreement is personal in nature, and neither of the parties to this Agreement shall, without the written consent of the other, assign or transfer this Agreement or any right or obligation under this Agreement to any other person or entity; except that the Company may assign this Agreement to any of its affiliates or wholly-owned subsidiaries, provided, that such assignment will not relieve the Company of its obligations hereunder. If the Executive should die while any amounts are still payable to the Executive hereunder, all such amounts, unless otherwise provided herein, shall be paid in accordance with the terms of this Agreement to the Executive’s devisee, legatee, or other designee or, if there be no such designee, to the Executive’s estate.

11. Notices. All notices, requests, demands and other communications called for hereunder shall be in writing and shall be deemed given (i) on the date of delivery, or, if earlier, (ii) one (1) day after being sent by a well-established commercial overnight service, or (iii) three (3) days after being mailed by registered or certified mail, return receipt requested, prepaid and addressed to the parties or their successors at the following addresses, or at such other addresses as the parties may later designate in writing:

or to such other address or the attention of such other person as the recipient party has previously furnished to the other party in writing in accordance with this paragraph.

12. Waiver. Failure or delay on the part of either party hereto to enforce any right, power, or privilege hereunder shall not be deemed to constitute a waiver thereof. Additionally, a waiver by either party or a breach of any promise hereof by the other party shall not operate as or be construed to constitute a waiver of any subsequent waiver by such other party.

13. Severability. Whenever possible, each provision of this Agreement will be interpreted in such manner as to be effective and valid under applicable law, but if any provision of this Agreement is held to be invalid, illegal or unenforceable in any respect under any applicable law or rule in any jurisdiction, such invalidity, illegality or unenforceability will not affect any other provision or any other jurisdiction, but this Agreement will be reformed, construed and enforced in such jurisdiction as if such invalid, illegal or unenforceable provision had never been contained herein.

14. Arbitration.

(a) Arbitration. In consideration of Executive’s employment with the “Company”, its promise to arbitrate all employment-related disputes and Executive’s receipt of the compensation, pay raises and other benefits paid to Executive by the Company, at present and in the future, Executive agrees that any and all controversies, claims, or disputes with anyone (including the Company and any employee, officer, director, shareholder or benefit plan of the Company in their capacity as such or otherwise) arising out of, relating to, or resulting from Executive’s employment with the Company or the termination of Executive’s employment with the Company, including any breach of this Agreement, shall be subject to binding arbitration under the arbitration rules set forth in California Code of Civil Procedure Section 1280 through 1294.2, including Section 1283.05 (the “Rules”) and pursuant to California law. Disputes which Executive agrees to arbitrate, and thereby agrees to waive any right to a trial by jury, include any statutory claims under State or Federal law, including, but not limited to, claims under Title VII of the Civil Rights Act of 1964, the Americans with Disabilities Act of 1990, the Age Discrimination in Employment Act of 1967, the Older Workers Benefit Protection Act, the California Fair Employment and Housing Act, the California Labor Code, claims of harassment, discrimination or wrongful termination and any statutory claims. Executive further understands that this agreement to arbitrate also applies to any disputes that the Company may have with Executive.

(b) Procedure. Executive agrees that any arbitration will be administered by the American Arbitration Association (“AAA”) and that a neutral arbitrator will be selected in a manner consistent with its National Rules for the Resolution of Employment Disputes. The arbitration proceedings will allow for discovery according to the rules set forth in the National Rules for the

Resolution of Employment Disputes. Executive agrees that the arbitrator shall have the power to decide any motions brought by any party to the arbitration, including motions for summary judgment and/or adjudication and motions to dismiss and demurrers, prior to any arbitration hearing. Executive agrees that the arbitrator shall issue a written decision on the merits. Executive also agrees that the arbitrator shall have the power to award any remedies, including attorneys’ fees and costs, available under applicable law. Executive understands the Company will pay for any administrative or hearing fees charged by the arbitrator or AAA except that Executive shall pay the first $125.00 of any filing fees associated with any arbitration Executive initiates. Executive agrees that the arbitrator shall administer and conduct any arbitration in a manner consistent with the Rules and that to the extent that the AAA’s National Rules for the Resolution of Employment Disputes conflict with the Rules, the Rules shall take precedence.

(c) Remedy. Except as provided by the rules, arbitration shall be the sole, exclusive and final remedy for any dispute between Executive and the Company. Accordingly, except as provided for by the Rules, neither Executive nor the Company will be permitted to pursue court action regarding claims that are subject to arbitration. Notwithstanding, the arbitrator will not have the authority to disregard or refuse to enforce any lawful Company policy, and the arbitrator shall not order or require the Company to adopt a policy not otherwise required by law which the Company has not adopted.

(d) Availability of injunctive relief. In accordance with Rule 1281.8 of the California Code of Civil Procedure, Executive agrees that any party may also petition the court for injunctive relief where either party alleges or claims a violation of the employment, confidential information, invention assignment agreement between Executive and the Company or any other agreement regarding trade secrets, confidential information, nonsolicitation or Labor Code §2870. In the event either party seeks injunctive relief, the prevailing party shall be entitled to recover reasonable costs and attorneys fees.

(e) Administrative relief. Executive understands that this Agreement does not prohibit Executive from pursuing an administrative claim with a local, state or federal administrative body such as the department of fair employment and housing, the equal employment opportunity commission or the workers’ compensation board. This Agreement does, however, preclude Executive from pursuing court action regarding any such claim.

(f) Voluntary Nature of Agreement. Executive acknowledges and agrees that Executive is executing this Agreement voluntarily and without any duress or undue influence by the Company or anyone else. Executive further acknowledges and agrees that Executive has carefully read this Agreement and that Executive has asked any questions needed for Executive to understand the terms, consequences and binding effect of this Agreement and fully understand it, including that Executive is waiving Executive’s right to a jury trial. Finally, Executive agrees that he/she has been provided an opportunity to seek the advice of an attorney before signing this Agreement.

15. Integration. This Agreement, together with the 2011 Management Incentive Plan and any similar bonus plans, the Company’s 2004 Equity Incentive Plan, Executive’s Stock Option Agreement(s), Executive’s Restricted Stock Award Agreement(s) and the Zip Realty Employee Proprietary Information Agreement represents the entire agreement and understanding between the parties as to the subject matter herein and supersedes all prior or contemporaneous agreements

whether written or oral, including, but not limited to, the Employment Agreement by and between the Company and Executive, effective December 1, 2008. No waiver, alteration, or modification of any of the provisions of this Agreement will be binding unless in writing and signed by the Company.

16. Headings. The headings of the paragraphs contained in this Agreement are for reference purposes only and shall not in any way affect the meaning or interpretation of any provision of this Agreement.

17. Applicable Law. This Agreement shall be governed by and construed in accordance with the internal substantive laws, and not the choice of law rules, of the State of California. Executive hereby consents to the exclusive personal jurisdiction and venue of the courts of the federal and state courts in the State of California.

18. Counterparts. This Agreement may be executed in one or more counterparts, none of which need contain the signature of more than one party hereto, and each of which shall be deemed to be an original, and all of which together shall constitute a single agreement.

19. Tax Withholding and Required Deductions. All payments, including reimbursements, made pursuant to this Agreement will be subject to deduction for all applicable tax withholding required by law and any other required deductions.

20. Acknowledgment. Executive acknowledges that he has had the opportunity to discuss this matter with and obtain advice from his private attorney, has had sufficient time to, and has carefully read and fully understands all the provisions of this Agreement, and is knowingly and voluntarily entering into this Agreement.

IN WITNESS WHEREOF, each of the parties has executed this Agreement, in the case of the Company by their duly authorized officers, as of the day and year first above written.

COMPANY:

ZipRealty Inc.