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8-K - FORM 8-K - Pinnacle Foods Finance LLCd8k.htm
Pinnacle Foods
Wells Fargo 2010 Consumer
Conference
September 30, 2010
Exhibit 99.1


2
Forward-Looking Statements and GAAP Reconciliation
Forward-looking statements should not be read as a guarantee of future performance or results, and will not necessarily be
accurate indications of the times at, or by which, such performance or results will be achieved or whether such
performance or results will ever be achieved.  Forward-looking information is based on information available at the time
and management’s good faith belief with respect to future events, and is subject to risks and uncertainties that could cause
actual performance or results to differ materially from those expressed in the statements.
Forward-looking statements speak only as of the date the statements are made.  Pinnacle Foods Finance LLC (“Pinnacle
Foods,”
“Pinnacle”
or the “Company”) assumes no obligation to update forward-looking statements to reflect actual results,
changes in assumptions or changes in other factors affecting forward-looking information except to the extent required by
applicable securities laws.  If the Company does update one or more forward-looking statements, no inference should be
drawn that the Company will make additional updates with respect
thereto or with respect to other forward-looking
statements.
SEC rules regulate the use of “non-GAAP financial measures”
in public disclosures, such as “EBITDA”
“Adjusted EBITDA”
and “Consolidated EBITDA”, that are derived on the basis of methodologies other than in accordance with generally
accepted accounting principles, or “GAAP.”
These rules govern the manner in which non-GAAP financial measures may be
publicly presented and prohibit in all filings with the SEC, among other things:
exclusion of charges or liabilities that require, or will require, cash settlement or would have required cash settlement,
absent an ability to settle in another manner, from a non-GAAP financial measure; and
adjustment of a non-GAAP financial measure to eliminate or smooth items identified as non-recurring, infrequent or
unusual, when the nature of the charge or gain is such that it has occurred in the past two years or is reasonably likely to
recur within the next two years.
We have included non-GAAP financial measures in this presentation, including EBITDA, Adjusted EBITDA and
Consolidated EBITDA, that may not comply with the SEC rules governing the presentation of non-GAAP financial
measures.  In addition, the Company’s measurements of Consolidated EBITDA are based on definitions of EBITDA
included in certain of the Company’s debt agreements and, as a result, may not be comparable to those of other
companies.


3
To become a leading publicly-owned
food
company
by
creating
a
compelling
investment
opportunity
through
the
strength
of
our
brands
and
people.


4
Key Investment Highlights
Brand strength
Pinnacle brands hold #1 or #2 market position in 8 of 12 major category segments in
which they compete
Limited private label penetration across most categories
Improved health and nutrition profile with Birds Eye acquisition
Successful history of brand innovation and renovation


5
Category Segments
Major Brands
Market
Position
IRI Market
Share
Frozen Vegetables
#1
26.6
Shelf-Stable Pickles, Peppers and Relish
#1
18.8
Baking Mixes and Frostings
#2
17.2
Frozen Waffles, Pancakes and French Toast¹
#2
15.1
Frozen Prepared Seafood²
#2
19.2
Frozen Complete Bagged Meals³
#2
23.7
Frozen Breakfast Entrées / Savory Handhelds
#2
8.7
Table Syrups²
#2
18.2
Canned Meat
2,4
#3
9.4
Bagels
#3
7.9
Single-Serve Frozen Dinners and Entrées²
#4
8.7
Frozen Pizza-for-One
#4
9.9
Iconic, Leading Brand Equities
(52-Weeks Ending August 2010)
Pinnacle holds the #1 or #2 market position in 8 of the 12 major
category segments
1. Aunt Jemima holds #1 share in frozen pancakes and French toast.
2. Combined market position among branded players.
3. Birds Eye Voila! holds the #1 market position in the value sub-segment of frozen complete bagged meals.
4.
Armour
holds
#1
market
position
in
the
Vienna
sausage,
potted
meat
and
sliced
beef
segments.
Categories with above average private label penetration


6
Product Improvements
Seafood: Whole Fish Fillets
Log Cabin: No HFCS
Duncan Hines:
Whole Grain Muffins
Brand Renovation and Innovation are Important Growth
Drivers
Updated Packaging
New Products


7
Key Investment Highlights
Brand strength
Pinnacle brands hold #1 or #2 market position in 8 of 12 major category segments in
which they compete
Limited private label penetration across most categories
Improved health and nutrition profile with Birds Eye acquisition
Successful history of brand innovation and renovation
Portfolio diversification
Participation in a broad set of categories
Limited input cost concentration
Scale where needed –
5
th
largest frozen food company


8
Participation in a Broad Set of Categories
Snacks 4%
3%
Private Label
7%
4%
6%
5%
20%
Canada 3%
Other 5%
5%
6%
9%
11%
Other 5%
Foodservice 7%
___________________________
Note: LTM as of 6/27/10.
Duncan Hines Grocery Division
Birds Eye Frozen Division
Specialty Foods Division


9
Pinnacle Now Ranks Fifth in Frozen
$ Share
16.9
5.3
4.9
4.6
4.1
3.8
2.9
2.4
2.0
1.7
$ Retail
Sales
$5,405MM
$1,706MM
$1,551MM
$1,467MM
$1,321MM
$1,219MM
$938MM
$769MM
$633MM
$542MM
Source:
Symphony
IRI
InfoScan
Reviews:
Total
Frozen
Categories;
Total
US
Food;
52
weeks
ending
June
13,
2010


10
Key Investment Highlights
Brand strength
Pinnacle brands hold #1 or #2 market position in 8 of 12 major category segments in
which they compete
Limited private label penetration across most categories
Improved health and nutrition profile with Birds Eye acquisition
Successful history of brand innovation and renovation
Portfolio diversification
Participation in a broad set of categories
Limited input cost concentration
Scale where needed –
5
th
largest frozen food company
Nimble, responsive organization
Experienced senior team
Management alignment to value creation
Speed –
Birds Eye integration


Birds Eye Integration


12
Ideal Addition to the
Pinnacle Portfolio
Iconic brand with #1 market
position in $2.3B frozen
vegetable category
Products well aligned with
current consumer
preferences: health &
nutrition, quality and
convenience
Successful history of
innovation and new product
development
Improves Operating
Capabilities of
Both Businesses
Combination results in
diversified scale player with
leading EBITDA
margins…Pinnacle is now
the 5th largest manufacturer
in frozen food
Combined portfolio
enhances retail coverage,
especially within frozen food
segment
Achievable
Integration / Synergies
The combination will deliver
strong synergies
Similar business lines, sales
coverage, and information
systems enhance integration
Birds Eye Acquisition


13
Pinnacle Named Frozen Food Processor of the Year


14
Birds Eye Integration Complete; Synergies
Continue Ahead of Plan
Management has increased estimated synergies as a result of the Birds Eye
acquisition to $50 million, up from $45 million
Substantially all of the actions have been implemented to achieve full synergy amount
during FY 2011
Half of the annual savings will be realized in FY 2010 and the full annual savings to
be realized in FY 2011
The closing of Birds Eye’s Rochester Headquarters substantially completed in Q3 2010
The Company has fully deployed the One Order, One Invoice, One Truck combined
distribution strategy in both the dry and frozen categories
Procurement functions have been integrated and are leveraging the business’
combined scale
Administrative functions have been successfully integrated into the Company’s new
Cherry Hill, NJ facility


Financial Performance


16
1
st
Half (1H) 2010 Business Update
Strong
1H
results
with
Management
EBITDA
up
19%
y-o-y
to
$222
million
(1)
Cash
Flow
from
operations
of
$153
million
generated
in
the
first
6
months
of
2010
Gross Margin +330 bps from favorable product mix,  beneficial movement in commodity prices and
productivity initiatives
(2)
Net
Leverage
has
declined
from
6.0x
at
the
time
of
the
Birds
Eye
transaction
to
5.6x
as
of
Q2
2010
Net Sales decline of 3.6% in 1H 2010 vs. 1H 2009 was driven by the Company’s continued efforts to
deemphasize Private Label and Foodservice offerings, its announced discontinuation of Birds Eye's
Steamfresh Meals, and a tough trading environment
North American Retail sales were approximately flat in 1H 2010 vs. 1H 2009
At
the
end
of
1H
the
Company
had
$143
million
of
cash
which
will
be
partially
used
to
fund
typical
seasonal working capital needs in the third quarter
Given its strong cash position, the Company does not anticipate any revolver draw in 2010
Refinanced debt (replaced Term Loan C with $442MM Term Loan D and $400MM 8.25% Senior
Notes)
Leverage neutral transaction with reduction in overall cost of capital
Term Loan D applicable margin 150bps lower than Term Loan C
Enhanced current debt maturity profile (New Senior Notes due September 2017)
___________________________
1.
Before variable product contribution from exited businesses of $3.8mm and estimated synergies associated with the Birds Eye Acquisition of $18.1mm.
2.
After
adjusting
actual
results
for
adjustments
per
Senior
Credit
Facility
and
Bond
Indenture


17
1H Financial Summary
___________________________
1.
Pro forma for Birds Eye acquisition.
Actual
Actual
H1
H1
($s in millions)
2009
(1)
2010
(2)
$
%
Net Sales
1,278
$    
1,233
$    
(46)
$        
-3.6%
% Growth
COPS
982
         
935
        
47
           
4.8%
% Net Sales
76.8%
75.9%
Advertising and Consumer
45
          
37
          
8
            
17.3%
% Net Sales
3.5%
3.0%
SG&A and other
113
         
128
        
(15)
          
-13.3%
% Net Sales
8.9%
10.4%
EBIT
138
         
133
        
(6)
           
-4.1%
% Net Sales
10.8%
10.8%
Depreciation & Amortization
44
          
39
          
(5)
           
-11.6%
Reported EBITDA
182
         
171
        
(11)
          
-5.9%
% Net Sales
14.2%
13.9%
Adjusted EBITDA
187
         
222
        
35
           
18.5%
% Net Sales
14.7%
18.0%
Reported EBITDA
182
         
171
        
Adjustments per Senior Credit Facility and Bond Indentures
Non-cash items
1
            
28
          
Non-recurring items
4
            
20
          
Other adjustment items
1
            
2
            
Subtotal - Adjusted EBITDA
187
         
222
        
35
$         
18.5%
Variable product contribution from exited businesses
10
          
3
            
Estimated synergies associated with the Birds Eye acquisition
-
         
18
          
Consolidated EBITDA (per Senior Credit Facility and Bond Indentures)
197
$       
243
$       
46
$         
23.6%
Variance to Prior Year


18
Key Investment Highlights
Successful History
of Brand
Renovation and
Product
Innovation
Proven
Management
Team
Continued
Strong
Financial
Performance
Strong
Customer
Relationships
Increase in
Estimated
Synergies to
$50mm
Proven Brand
Equities
Birds Eye
Integration
Successfully
Completed
High Recurring
Cash Flow