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EX-99.1 - PRESS RELEASE - Primo Water Corp /CN/dex991.htm
8-K - FORM 8-K - Primo Water Corp /CN/d8k.htm
July 8, 2010
Business
Combination with
Cliffstar
Corporation
Transaction Summary
Exhibit 99.2


2
Forward Looking Statements
This presentation contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, Section 21E of the
Securities Exchange Act of 1934 and applicable Canadian securities laws conveying management’s expectations as to the future based
on plans, estimates and projections at the time the Company makes the statements. Forward-looking statements involve inherent risks
and uncertainties and the Company cautions you that a number of important factors could cause actual results to differ materially from
those contained in any such forward-looking statement. The forward-looking statements contained in this presentation include, but are not
limited to, statements related to the Company’s anticipated second quarter 2010 volumes, revenues and operating income, the anticipated
timing of the transaction, the completion of the transaction on the terms proposed, the financing of the transaction on terms currently
anticipated, and the potential impact the acquisition will have on the Company. The forward-looking statements are based on assumptions
regarding the timing of receipt of the necessary financing and approvals, the time necessary to satisfy the conditions to the closing of the
transaction, and management’s current plans and estimates. Management believes these assumptions to be reasonable but there is no
assurance that they will prove to be accurate.
Factors that could cause actual results to differ materially from those described in this presentation include, among others: (1) the ability to
consummate the proposed transaction; (2) receipt of regulatory approvals without unexpected delays or conditions; (3) changes in
estimates of future earnings and cash flows; (4) changes in expectations as to the closing of the transaction; (5) expected synergies and
cost savings are not achieved or achieved at a slower pace than expected; (6) integration problems, delays or other related costs; (7)
retention of customers and suppliers; (8) the cost of capital necessary to finance the transaction; and (9) unanticipated changes in laws,
regulations, or other industry standards affecting the companies.  
The foregoing list of factors is not exhaustive. Readers are cautioned not to place undue reliance on these forward-looking statements,
which speak only as of the date hereof. Readers are urged to carefully review and consider the various disclosures, including but not
limited to risk factors contained in the Company’s press release issued on July  7, 2010, the Company’s Annual Report on Form 10-K for
the year ended January 2, 2010 and its quarterly reports on Form 10-Q, as well as other periodic reports filed with the securities
commissions.  The Company does not, except as expressly required by applicable law, undertake to update or revise any of these
statements in light of new information or future events.


3
Non-GAAP Measures
Cott routinely supplements its reporting of earnings before interest, taxes, depreciation &
amortization in accordance with GAAP by excluding the impact of certain items to separate the
impact of these items from underlying business results. Since the Company uses these
adjusted financial results in the management of its business, management believes this
supplemental information, including on a pro forma basis, is useful to investors for their
independent
evaluation
and
understanding
of
the
transaction
with
Cliffstar.
The
non-GAAP
financial measures described above are in addition to, and not meant to be considered superior
to, or a substitute for, the Company's financial statements prepared in accordance with GAAP.
In addition, the non-GAAP financial measures included in this presentation reflect
management's judgment of particular items, and may be different from, and therefore may not
be comparable to, similarly titled measures reported by other companies.
This presentation, including the reconciliation of non-GAAP to GAAP measures, will appear on
our website at www.cott.com.


4
Transaction Overview
Combination creates #1 private label soft drink manufacturer with LTM 4/3/10 combined revenue of $2.3 billion
and combined Adjusted EBITDA of $246 million (or $260 million including 2011 synergies)
Cott
LTM
4/3/10
revenue
of
$1.6
billion,
net
income
of
$73.1
million
and
Adjusted
EBITDA
of
$166
million
Cliffstar
LTM
4/3/10
revenue
of
$654
million,
net
income
of
$82.7
million
and
Adjusted
EBITDA
of
$80
million
Combined North America LTM 4/3/10 revenue of $1.8 billion
Purchase price to include $500 million cash at close and up to $69 million in deferred / performance related
consideration:
Earn-out consideration of up to $55 million based on completing capital expansion plans and achieving
2010
EBITDA
targets;
and
$14
million
deferred
consideration
paid
over
3
years
Attractive multiple of 7.1x LTM Adjusted EBITDA, or 4.9x inclusive of significant tax and run-rate cost
synergy benefits
Estimated to be accretive on a cash basis in 2011
Financing, including fees and expenses, at close expected to consist of:
New debt issuance of up to $375 million, issuance of up to $95 million of equity, and incremental draw on
existing asset based lending facility (will obtain amendment).  Deferred consideration and earn-out funded
via future cash flow
Targeting pro forma net debt leverage of approximately 3.0x and pro forma interest coverage of 
approximately 4.0x with priority on cash flow / net debt reduction post transaction
Target closing in Q3 2010


5
Multiple Beneficial Aspects to Combination
Broader & more diversified beverage supplier with enhanced scale
Entry into more attractive category / competitive dynamics
Enhanced access to growth segments
Unique private label platform with strong geographic footprint and
logistics capabilities
Stronger and more stable cash flow
Attractive acquisition price with significant tax & synergy benefits


6
Transaction Transforms Cott
into a Broader
& More Diversified Beverage Supplier
(a)
Pro
forma
Functional
/
New
Age
includes
Cliffstar’s
Thirst
Quenchers
and
Flavored
Water
products
and
Cott’s
RTD
Tea,
Sports,
and
Energy
products
(b)
Pro
forma
Juice
/
Juice
drinks
include
Cliffstar’s
Apple,
Cranberry,
Cranblends,
Grape
and
other
fruit
juices
and
Cott’s
juice
drinks
(UK)
Cott
standalone
product breakdown
Cliffstar
standalone
product breakdown
Pro forma
product breakdown
LTM 4/3/10 Revenue:
$1,593 million
LTM 4/3/10 Revenue:
$654 million
Pro forma revenue:
$2,246 million
CSDS
61%
Waters
20%
Energy
6%
Tea
1%
Sports
1%
Juice drinks
(UK only)
11%
CSDs
43%
Juice / Juice
drinks (b)
36%
Functional /
New Age (a)
7%
Waters
14%
Flavored
waters
1%
Other fruit
juices
24%
Thirst
quenchers
3%
Cranberry,
cranblends
&
grape
42%
Apple
30%


7
Private Label
10%
Other
90%
Others
93%
Private Label
7%
Private Label
9%
Others
91%
Private Label
13%
Other
87%
Provides Entry into Juice –
More Attractive
Category Dynamics
U.S. CSD value sales
U.S. Juice / Juice drink value sales
Source:  Euromonitor, OC&C analysis
U.S. CSD volume sales
U.S. Juice / Juice drink volume sales
Juice category is fragmented
with 12 companies controlling
~70% of value sales
Significant role by co-ops
No player greater than
15%
Juice is a more attractive
category for PL penetration
Higher loyalty to brands in
CSDs
vs. Juices
Apple is 17.5% share
of juice with 42.5% PL
penetration
CSDs
are a challenging market
Top 2 players control
~70% of value sales
Top 3 players control
~85% of value sales
National brands have
disproportionate pricing
power
Total: $38.8 billion
Total: $15.7 billion
Total volume: 36.4 billion liters
Total volume: 8.7 billion liters
Note: Represents U.S. off-trade market data.


8
CSD
42%
Other 3%
Bottled water
20%
Functional
drinks 14%
RTD tea 4%
Juice 17%
Provides Enhanced Capability to Access
Higher Growth Beverage Segments
Juice
is
a
more
stable
category
than
CSDs
with
better
growth profile
Growth in low-sugar, functional and super fruit as
consumers switch from high sugar options
Cliffstar
offers growing position in higher growth beverage
segments
Complementary to core juice business
Proven ability for innovation in product mix, packaging,
etc.
Share growth within the category
Fortified drinks, enhanced water, RTD teas and sports
drinks to see increased buy-in for PL as category continues
to grow
Cliffstar
establishing leadership position in PL
Note: Category value size based on 2009 U.S. off-trade market
Source: Company Information, Euromonitor, Nielsen, Mintel, Beverage Digest, OC&C analysis
Total: $91.4 billion
Beverage category value sales


9
Attractive Financial Impact
CASH
GENERATION
Combined
entity
is
projected
to
generate
significant
cash
flow
Focused on using ongoing cash generation to reduce debt
SYNERGIES
Anticipated cost synergies of approximately $20 million with an associated cost of up to $15 million
over three years
Savings in overheads, procurement and opportunities to cross-sell to customers
Additional long-term synergies & cross-selling opportunities possible
EFFICIENT
STRUCTURE
Asset purchase structure allows for 338(h)(10) treatment and tax savings
Tax
deduction
for
15
years
with
present
value
of approximately $75 million
ATTRACTIVE
VALUATION
MULTIPLE
Adjusted EBITDA multiples attractive
Purchase multiple 7.1x  Cliffstar’s
Adjusted EBITDA
Adjusted EBITDA multiple of 4.9x (inclusive of tax benefit and cost synergies)
Conservative adjustments made to Cliffstar
base EBITDA given 2009/10 margin improvement
VALUE CREATION
Strategic combination
Increases Cott’s
scale, relevance to retailers and balances portfolio mix
Expected to result in increases in top line and EBITDA sustainability
Estimated to be accretive on a cash basis in 2011 (excludes non cash amortization)


10
Breakdown of Base Case SG&A and Procurement Savings of
$20 million Plus Potential Additional Cost Synergy and Cross-
sell Opportunities
Identified Synergies
Synergy
Anticipated
Phasing
Private Company Expenses
$7 million
Day 1
SG&A
$5 million
2011 – 2013
Procurement
$8 million
2011 – 2013
Total Identified Run-Rate Synergies
$20 million
Synergies Expected to be Achieved in 2011
$14 million
Potential Longer-Term Synergies
2013 – 2015
SGA and Procurement
Other Cost Savings/Operating Efficiencies 
Cross-Selling  


11
Cliffstar: Leader in Retailer Brand Ambient
Juice
Business Description
Leading private manufacturer of shelf-stable juices in North America
Largest producer of apple juice in North America
Greater than 50% market share of retailer brand shelf-stable juice
National footprint with 11 manufacturing, storage and fruit processing facilities (highly
complementary to Cott’s existing 10 U.S. plants)
Approximately 1,200 non-unionized employees
Vertically integrated (fruit processing and production)
Headquartered: Dunkirk, NY / Founded: 1970
Leading market position in shelf-stable juice category
Strong customer relationships
#1 Apple juice
#1 Cranberry and Cranblend
#1 Grape juice
Leader in functional beverages
First to market in category; recognized innovator


12
Strong Combined Geographic Footprint in
the U.S.
State-of-the-art
manufacturing and
bottling/storage facilities
Cold and hot fill capacity
with proven ability to
innovate
Significant distribution
and logistics system in
place
Fontana
Fredonia
Greer
Joplin
Walla Walla
Warrens
East
Freetown
North East PA
Blairsville
Columbus
Concordville
San Antonio
Sikeston
St Louis
Tampa
Wilson
San Bernardino
Ft Worth
Cliffstar
Cott
Brocton
Dunkirk
Highlights
Note: Cliffstar
has both a production and fruit processing facility at Dunkirk


13
Cott Q2 2010 Estimates
Cott provided the following estimates of key financial metrics regarding its estimated
consolidated Q2 2010 results on a stand-alone basis:
Filled beverage volume of 207 million cases (8oz equivalents)
Consolidated revenue of $426 million
Operating income of $37 million
Cott clarified that the foregoing Q2 estimates are preliminary and actual results could
vary by up to 2-3% in either direction for revenue and volume, and up to $2-3 million
in either direction for operating income.


14
Non-GAAP Reconciliation
COTT CORPORATION PRO FORMA
EXHIBIT 1
NON-GAAP EARNINGS
BEFORE INTEREST, TAXES, DEPRECIATION & AMORTIZATION (EBITDA)
(in millions of U.S. dollars)
Unaudited
Cott
Cliffstar
For the 12 Months Ended
Corporation
Corporation
April 3, 2010
Net income (loss)
$73.1
$82.7
$155.8
Interest expense, net
28.3
3.5
31.8
Income tax (benefit)
(12.2)
0.0
(12.2)
Depreciation and amortization
65.1
13.9
79.0
Net income attributable to non-controlling interests
4.9
0.0
4.9
EBITDA
159
100
259
Adjustments to EBITDA
Restructuring
(0.2)
0.0
(0.2)
Asset Impairments
3.5
0.0
3.5
Other expense (loss on buyback of notes)
3.3
0.0
3.3
Inventory adjustments
0.0
(21.7)
(21.7)
Incentive adjustment
0.0
2.0
2.0
Adjusted EBITDA
$166
$80
$246