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| 8-K - NEOMEDIA TECHNOLOGIES INC | v174565_8k.htm |
| EX-10.1 - NEOMEDIA TECHNOLOGIES INC | v174565_ex10-1.htm |
EXHIBIT
99.1
News
Release
Neustar
Announces Mobile Barcode Interoperability
Live
2D Barcode Demonstrations at Mobile World Congress Illustrate Financial,
Eco-Friendly and Charitable Applications
Press Release Source: Neustar,
Inc. On Monday February 15, 2010, 3:00 am EST
BARCELONA,
Spain, Feb. 15 /PRNewswire-FirstCall/ — Today at the GSMA's Mobile World
Congress, Neustar (NYSE:NSR - News), a provider of innovative solutions and
directory services enabling trusted communications across networks,
applications, and enterprises around the world, announced the debut of its
Mobile Barcode Clearinghouse Services. The services will help expand the reach
and targeting capabilities of advertisers and enterprises using 2D Barcodes,
drive adoption among consumers, and enable interoperability among mobile
operators, ad agencies, and application providers.
(Logo:
http://www.newscom.com/cgi-bin/prnh/20090722/NSLOGO )
The
clearinghouse is an important component of Neustar's mobile internet solutions
strategy, which bridges network operators and enterprises and simplifies their
delivery of value to customers. Several of these services have already seen
uptake among leading mobile operators.
Neustar's
barcode clearinghouse solution provides a method for companies that produce and
distribute barcode readers to interoperate with other companies who create
barcode campaigns. This cooperation helps establish barcode adoption, which is
essential for brands and advertisers to deploy this new mobile marketing medium.
A centralized, trusted clearinghouse empowers a scalable, competitive and
innovative marketplace, and at the same time ensures that any participating
campaign enhances the overall ecosystem and educates consumers. This coordinated
approach allows each of the participants to benefit from the efforts of the
others, including participation from barcode leaders NeoMedia, 3GVision, Mobile
Data Systems, and Mobile Discovery, who are using the Neustar clearinghouse. The
clearinghouse is open to other industry players who wish to benefit from the
mass market and scale that can be achieved through an open, interoperable
approach.
"With our
Mobile Barcode Clearinghouse, Neustar can provide both campaign managers and
Mobile Network Operators with a rich new approach to accessing mobilized content
and services," said Diane Strahan, vice president at Neustar. "Barcodes offer
direct response accountability through measurable ROI and enable advertisers to
adjust their content based on near real time tracking of each campaign's
performance. For consumers, barcodes offer an exciting 'shortcut' to accessing
rich content, helpful information and m-commerce."
"Neustar's
initiatives and support of interoperability services are a benefit to the mobile
industry at large," said Jon Paisner, senior analyst at Yankee Group. "As we
have seen with common short codes and text messaging, ease of use and access
across global networks is critical for mass market adoption. Neustar's
technology provides marketers and content providers with a way to link physical
media directly to mobile content."
Demonstrating
its commitment to digital innovation and commerce even further, Neustar is
collaborating with Visa at Mobile World Congress 2010 in Barcelona (February
15-18) to showcase the power of 2D barcodes. Using their camera phones, Mobile
World Congress attendees will download a bar code reader application from
http://www.getreader.com using a mobile browser. As part of their Welcome
Packets, attendees will receive a faux Visa gift card, and will be invited to
scan the 2D barcode on the back each day to enter the "Check Your Balance(1)"
contest.
"Establishing
standards for the interoperability of barcode technology across global networks
is a critical step in making large scale mobile services, like mobile offers, a
reality," said Prakash Hariramani, senior business leader at Visa Inc. "As we
work to integrate Visa and Neustar technology, this is but one example of the
many mobile services we plan to deliver to financial institutions, merchants,
consumers and network operators."
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Brands
and operators interested in exploring the possible applications of 2D Barcodes
are invited to participate in Neustar's upcoming commercial pilot program; more
details are available at http://www.gomocode.com/ or from
barcodes@neustar.biz.
About
Neustar, Inc.
Neustar,
Inc. (NYSE:NSR - News) solves complex communications challenges and provides
market-leading, innovative solutions and directory services that enable trusted
communication across networks, applications, and enterprises around the world.
Visit Neustar online at www.neustar.biz.
"Check
Your Balance" Contest:
Attendees
at the GSMA's Mobile World Congress held in Barcelona, Spain from February 15th
â?“ 19th, 2010, will answer a question testing their creativity, and the most
creative answers will win a Visa 50 Euro gift card every 30 minutes from 10 a.m.
to 4:30 p.m. daily. Winners will be notified by text message, and will be able
to claim their prize at the Neustar booth (Exhibit Hall 2, #2D49). Â Those
who do not have a phone supporting a barcode scanning capability can come to the
Neustar booth, where they can experience barcodes and enter the contest.
 No purchase is required to win.
Safe
Harbor Statement under the Private Securities Litigation Reform Act of
1995
This
press release includes information that constitutes forward-looking statements
made pursuant to the safe harbor provision of the Private Securities Litigation
Reform Act of 1995, including, without limitation, statements about our
expectations, beliefs and business results in the future. We have attempted,
whenever possible, to identify these forward-looking statements using words such
as "may," "will," "should," "projects," "estimates," "expects," "plans,"
"intends," "anticipates," "believes" and variations of these words and similar
expressions. Similarly, statements herein that describe our business strategy,
prospects, opportunities, outlooks, objectives, plans, intentions or goals are
also forward-looking statements. We cannot assure you that our expectations will
be achieved or that any deviations will not be material. Forward-looking
statements are subject to many assumptions, risks and uncertainties that may
cause future results to differ materially from those anticipated. These
potential risks and uncertainties include, among others, successful integration
of the mobile internet solutions, any delays in the testing and/or launch of
such solutions, the rate at which end-users adopt the proposed solutions,
business, regulatory and statutory changes affecting the provision of mobile
services, and the effects of natural disasters, public health emergencies,
international conflicts and other events beyond our control. More information
about potential factors that could affect our business and financial results is
included in our filings with the Securities and Exchange Commission, including,
without limitation, our Annual Report on Form 10-K for the year ended December
31, 2008 and subsequent periodic and current reports. All forward-looking
statements are based on information available to us on the date of this press
release, and we undertake no obligation to update any of the forward-looking
statements after the date of this press release.
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