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| 8-K - NEOMEDIA TECHNOLOGIES INC | v162710_8-k.htm |
| EX-10.1 - NEOMEDIA TECHNOLOGIES INC | v162710_ex10-1.htm |
EXHIBIT
99.1
For Immediate
Release
2D
BARCODES COME TO LATIN AMERICA
Bems
and NeoMedia create alliance to implement 2D barcodes in
13
countries across Latin America
MADRID/ATLANTA - October
13, 2009 - Bems, the leading
Spanish company in mobile solutions based on 2D barcodes, has partnered with
US-based NeoMedia Technologies to distribute 2D barcode solutions throughout
Latin America. Earlier today, Bems announced it had been chosen by Telefónica
International as its exclusive partner to develop a 2D barcode business in Latin
America for the next 4 years.
Bems has
chosen Neomedia as their primary technology and platform vendor for mobile
barcode reading and campaign management, with a key focus on the brand marketing
and advertising sectors. In addition, Bems will promote Neomedia hardware
solutions related to ticketing and couponing. As a key part of this
platform, NeoReader will be the preferred barcode reader for pre-installation on
handsets and all code transactions will be routed through the NeoMedia
infrastructure. The solution will be distributed to markets including Argentina,
Brazil, Chile, Columbia, Ecuador, El Salvador, Guatemala, Mexico, Nicaragua,
Panama, Peru, Venezuela and Uruguay.
This
initiative to promote 2D barcode technology is part of a wider strategic plan
for the operators to introduce cutting edge tools for mobile to the
Latin-American market. Operators will leverage the expertise the Bems/NeoMedia
partnership provides in areas such as technology, marketing, R+D and an
extensive sales force to enable the widespread adoption of this
technology.
“The
alliance with NeoMedia represents an important step towards delivering the best
technology to Bems Solutions, and providing an advantaged position in the
implementation of the agreements with Telefónica for the Latin-American market,”
commented Javier Mañas, Chairman of Bems.
Based in
Madrid, Spain, Bems is known as the go-to company for 2D barcodes and has
developed solutions for a wide range of brands, distributors, intermediaries,
public and private institutions, retailers and media groups. It has worked with
some of the world’s most influential organizations - from Warner Brothers to
Yell and Bacardi. Bems strives to unite best of breed technology with creativity
to achieve the best results for its clients.
NeoMedia
Technologies, Inc. (OTC BB: NEOM) based in Atlanta, Georgia is the global leader
in mobile barcode scanning solutions. NeoMedia’s technology allows mobile
devices with cameras to read 1D and 2D barcodes and provide “one click” access
to mobile content. Combining this technology with advanced analytics and
reporting capabilities revolutionizes the way advertisers market to mobile
consumers.
“As
we’ve consistently maintained, commercialization of barcodes calls for an open
and interoperable market that can provide the scale needed for brands and
advertisers to exploit the benefits of the mobile marketplace. We feel that our
work with Bems and gaining entry to the Latin American market is yet another
step closer to global adoption of this powerful technology,” commented Iain
McCready, CEO of NeoMedia.
1
The 2D
barcode market is increasingly gathering momentum as its potential as both a
valuable marketing tool and the ideal way of delivering services via the mobile
web are being realized.
Bems and
NeoMedia will implement the interoperable standard of 2D barcodes based on the
recommendations of the GSM Association, guaranteeing compatibility with other
global operators, not only in Latin America, but also throughout the rest of the
world.
To
succeed with this new “2D barcode Ecosystem,” the active participation of all
industry players from operators and manufacturers of mobile devices to
developers and mobile marketers is needed. Bems will aim to create models of
collaboration with all of them and to generate the scale that is needed for the
space to develop to its full potential.
It is
expected that operators in Latin America signalling their commitment to an open
operating environment via this initiative will lead the way to unifying the
marketplace and encourage other operators and brands to invest in mobile
barcoding as a marketing channel.
Mobile penetration in Latin America
(and the Caribbean region) stands well above the global average – it was judged
in early 2009 that penetration stood at 80% compared to a global average of
58%.1 With 458 million
people across Latin America and the Caribbean owning a mobile phone (more than
four times the number with a fixed line phone), the region holds approximately
12% of the world’s 3.97 billion mobile subscribers.2 Several countries,
including Argentina, Uruguay, and Venezuela have passed the 100% penetration
threshold.3 While Latin America's
Mobile Internet market is currently not highly developed, it is anticipated to
grow at an annual rate of more than 85 percent through 2012 (compared with a
global average of 16 percent).4
1, 2, 3 –
budde.com.au
4 – Bain
& Co
About NeoMedia
Technologies
NeoMedia
Technologies, Inc. (OTC BB: NEOM) is the global leader in mobile barcode
scanning solutions. Our technology allows mobile devices with cameras to read 1D
and 2D barcodes and provide “one click” access to mobile content. Combining this
technology with advanced analytics and reporting capabilities revolutionizes the
way advertisers market to mobile consumers.
NeoMedia
provides the infrastructure to make 2D camera barcode scanning and its
associated commerce easy, universal, and reliable – worldwide. The company’s
mobile phone technology, NeoReader, reads and transmits data from 1D and 2D
barcodes to its intended destination. Our Code Management and Code Clearinghouse
platforms create, connect, record, and transmit the transactions embedded in the
1D and 2D barcodes, like web-URLs, text messages (SMS), and telephone calls,
ubiquitously and reliably.
About
Bems
Bems is
the leader in the development of 2D mobile barcode solutions in Spain, helping
its clients to extend their brand to mobile and into the world of technology.
Bems is known as the go-to for 2D barcodes and has developed solutions for a
wide range of brands and businesses, including Warner Brothers, Yell and
Bacardi
Media
Contacts:
For
Bems:
David
Gutiérrez +34 64 823 1623 dgutierrez@bems.es
For
NeoMedia:
U.S.:
Kiersten Williams + 212 521 4087 kwilliams@williams-consult.com
Europe:
Louise Ballard +44 20 7025 7500, Louise.ballard@trimediauk.com
Cath
Shuttlewood +44 20 7025 7521, catherine.shuttlewood@trimediauk.com
2