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EXHIBIT 99.2
FORM OF LETTER TO STOCKHOLDERS WHO ARE RECORD HOLDERS
HEALTHIER CHOICES MANAGEMENT CORP.
HEALTHIER CHOICES MANAGEMENT CORP.
Subscription Rights to Purchase Shares of Common Stock
Offered Pursuant to Subscription Rights
Distributed to Stockholders
of Healthier Choices Management Corp.
Offered Pursuant to Subscription Rights
Distributed to Stockholders
of Healthier Choices Management Corp.
May 19, 2021
Dear Stockholder:
Enclosed are materials relating to a rights offering by Healthier Choices Management Corp., a Delaware corporation (“we,” “us,” “our,” or the “Company”), including the Prospectus dated May 18, 2021 (the “Prospectus”). Please carefully review the Prospectus, which describes how you can participate in the rights offering. You will be able to exercise your subscription rights to purchase shares of our common stock,
par value $0.0001 per share (the “Common Stock”), only during a limited period. Answers to some frequently asked questions about the rights offering can be
found under the heading “Questions and Answers About the Rights Offering” in the Prospectus. Any prospective purchaser of shares of our Common Stock pursuant to the exercise of the subscription rights should read the Prospectus, including without
limitation the risk factors contained therein and incorporated by reference therein, prior to making any decision to invest in the Company.
In the rights offering, we are offering an aggregate of up to $100,000,000 in shares of Common Stock, as described in the Prospectus. The
subscription rights will expire if not exercised prior to 5:00 p.m., Eastern Time, on June 3, 2021 (the “Expiration Date”).
As described in the Prospectus, you will receive one subscription right for every four shares of Common Stock (each, a “Basic Subscription Right”) owned at 5:00 p.m., Eastern Time, on May 18, 2021 (the “Record
Date”). Each Basic Subscription Right will allow you to subscribe for one share of Common Stock (the “Basic Subscription Right”) at the cash
price equal to 75% of the volume-weighted average of the trading prices (“VWAP”) of our common stock on the OTC Pink Sheets for the five consecutive trading days
ending on the Expiration Date of this rights offering (the “Actual Subscription Price”). For example, if you owned four shares of Common Stock as of 5:00 p.m.,
Eastern Time, on the Record Date, you would receive one Basic Subscription Right and would have the right to purchase one share of Common Stock at the Actual Subscription Price. Any fractional Subscription Rights will be rounded up to one Subscription
Right.
The Estimated Subscription Price reflects what the Actual Subscription Price would be if the 5-day VWAP was calculated using May 12, 2021
as the last day of VWAP measurement. Because the Actual Subscription Price will be determined on the Expiration Date, rights holders will generally not know the subscription price at the time of exercise and will be required initially to pay for both
the shares subscribed for pursuant to their basic Subscription Rights and, if eligible, any additional shares subscribed for pursuant to the Over-Subscription Right at the Estimated Subscription Price of $0.001425 per share. Stockholders exercising
their Subscription Rights are in effect investing a fixed amount in the Company to receive the maximum number of shares of Common Stock issuable at the Actual Subscription Price. Regardless of the Actual Subscription Price, stockholders who exercise
their Subscription Rights will have no right to rescind their subscriptions after receipt of their completed subscription certificates together with payment for shares by the subscription agent. By way of example, if you wish to purchase 1,000,000
shares (assuming 500,000 shares pursuant to your basic rights and 500,000 shares pursuant to your over-subscription rights) at the Estimated Subscription Price of $0.001425, you would be investing $1,425. The amount of shares that you receive for your
$1,425 will be adjusted based on the Actual Subscription Price. Using the previous example, if the Actual Subscription Price is $0.00135, you will receive 1,055,556 shares for your same $1,425 investment. Conversely, if the Actual Subscription Price
is increased to $0.0015 you will receive 950,000 shares for your $1,425 investment. However, in both cases you will be receiving a 25% discount to the VWAP for the common stock over the five consecutive trading days ending on the Expiration Date.
These examples assume these additional shares were available upon exercise of your Over-Subscription Right.
If, on the Expiration Date, the Actual Subscription Price is greater than the Estimated Subscription Price paid by the subscriber, any payments made by you with respect to your Over-Subscription Rights (as described below) will be applied towards the purchase
of shares subscribed for pursuant to the your Basic Subscription Rights. Any remaining payment amounts will then be applied towards the purchase of any shares available pursuant to your Over-Subscription Rights. If, on the Expiration Date, the Actual
Subscription Price is lower than the Estimated Subscription Price paid by the subscriber, any excess subscription amounts paid
by a subscriber will be deemed an exercise of the Over-Subscription Rights and will be applied towards the purchase of additional shares in the rights offering.
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In the event that you purchase all of the shares of Common Stock available to you pursuant to your Basic Subscription Right, you may also
exercise an over-subscription right (the “Over-Subscription Right”, collectively with the Basic Subscription Right, the “Subscription Rights”) to purchase a portion of any shares of Common Stock that are not purchased by stockholders through the exercise of their Basic Subscription Rights (the “Unsubscribed Shares”), subject to the availability and pro rata allocation of the Unsubscribed Shares among all persons exercising this Over-Subscription Right. To
the extent the Unsubscribed Shares are not sufficient to satisfy all of the properly exercised Over-Subscription Rights, then the Unsubscribed Shares will be prorated among those who properly exercised Over-Subscription Right based on the number of
shares each person subscribed for under the Basic Subscription Right. For example, if a stockholder subscribed for 2% of the total Basic Subscription Rights exercised, such stockholder will be eligible to purchase 2% of the Unsubscribed Shares. If
this pro rata allocation results in any person receiving a greater number of Unsubscribed Shares than the person subscribed for pursuant to the exercise of the Over-Subscription Right, then such person will be allocated only that number of Unsubscribed
Shares for which the person oversubscribed, and the remaining Unsubscribed Shares will be allocated among all other persons exercising the Over-Subscription Right on the same pro rata basis described above. The proration process will be repeated until
all Unsubscribed Shares have been allocated or all Over-Subscription Rights have been fulfilled, whichever occurs earlier.
You will be required to submit payment in full for all the shares you wish to buy with your Over-Subscription Right. Because we will not
know the total number of Unsubscribed Shares or the Actual Subscription Price prior to the Expiration Date, if you wish to maximize the number of shares you may purchase pursuant to your Over-Subscription Right, you will need to deliver payment in an
amount equal to the aggregate Estimated Subscription Price for the maximum number of shares of Common Stock available to you based upon the Estimated Subscription Price, assuming that no stockholder other than you has purchased any shares of Common
Stock pursuant to the Basic Subscription Right and Over-Subscription Right. The Company will eliminate fractional shares of Common Stock resulting from the exercise of the Over-Subscription Right by rounding up to the nearest whole share, with the
total subscription payment being adjusted accordingly. Any excess subscription payments received by the Broadridge Corporate Issuer Solutions, Inc. (the “Subscription
Agent”) in connection with the Over-Subscription Right will be returned, without interest, as soon as practicable.
The Company can provide no assurances that you will actually be entitled to purchase the number of shares of Common Stock issuable upon
the exercise of your Over-Subscription Right in full at the expiration of the Rights Offering. The Company will not be able to satisfy your exercise of the Over-Subscription Right if all of our stockholders exercise their Basic Subscription Rights in
full, and we will only honor an Over-Subscription Right to the extent sufficient shares of Common Stock are available following the exercise of Subscription Rights under the Basic Subscription Rights.
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To the extent the aggregate Actual Subscription Price of the maximum number of Unsubscribed Shares available to you pursuant to
the Over-Subscription Right is less than the amount you actually paid in connection with the exercise of the Over-Subscription Right, you will be allocated only the number of Unsubscribed Shares available to you as soon as practicable after
the Expiration Date, and your excess subscription payment received by the Subscription Agent will be returned, without interest, as soon as practicable.
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To the extent the amount you actually paid in connection with the exercise of the Over-Subscription Right is less than the
aggregate Actual Subscription Price of the maximum number of Unsubscribed Shares available to you pursuant to the Over-Subscription Right; you will be allocated the number of Unsubscribed Shares for which you actually paid in connection with
the Over-Subscription Right. See “The Rights Offering — Subscription Rights — Over-Subscription Rights.”
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You are not required to exercise any or all of your Subscription Rights. If you do not exercise your Subscription Rights and the rights
offering is completed, the number of shares of our Common Stock you own will not change but your percentage ownership of our total outstanding voting stock will decrease because shares will be purchased by other stockholders in the rights offering.
Your percentage ownership of our voting stock may also decrease if you do not exercise your Subscription Right in full. Please see the discussion of risk factors related to the rights offering, including dilution, under the heading “Risk Factors—Risks
Related to the Rights Offering,” in the Prospectus.
The Subscription Rights will be evidenced by a Non-Transferable Subscription Rights Certificate issued to stockholders of record and will
cease to have any value at the Expiration Date.
Enclosed are copies of the following documents:
1. Prospectus;
2. Non-Transferable Subscription Rights Certificate;
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Instructions as to Use of Healthier Choices Management Corp. Non-Transferable Subscription Rights Certificates; and
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4. A return envelope addressed to Broadridge Corporate Issuer Solutions, Inc., the Subscription Agent.
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Your prompt action is requested. To exercise the Subscription Rights, as indicated in the Prospectus, you should deliver to the
Subscription Agent the properly completed and signed Non-Transferable Subscription Rights Certificate with payment of the Subscription Price in full for each share of Common Stock subscribed for pursuant to the Subscription Right. The Subscription
Agent must receive the Non-Transferable Subscription Rights Certificate with payment of the Subscription Price prior to the Expiration Date. If you send your Non-Transferable Subscription Rights Certificate(s) and Subscription Price payment by mail,
we recommend that you send them by registered mail, properly insured, with return receipt requested. We will not be required to issue shares of our Common Stock to you if the Subscription Agent receives your Non-Transferable Subscription Rights
Certificate or your subscription payment after that time, regardless of when the Non-Transferable Subscription Rights Certificate and subscription payment were sent. See “The Rights Offering—Expiration Date and Amendments” in the Prospectus.
Once you have exercised your Subscription Rights, such exercise may not be revoked, even if (1) you later learn information that you
consider to be unfavorable to the exercise of your Subscription Rights or (2) the Actual Subscription Price differs from the Estimated Subscription Price.
Additional copies of the enclosed materials may be obtained from Broadridge Corporate Issuer Solutions, Inc., the Subscription Agent for
this rights offering, by calling (855) 793-5068 (toll-free). Any questions or requests for assistance concerning the rights offering should be directed to the Subscription Agent.
Very truly yours,
Healthier Choices Management Corp.
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