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EX-32 - EXHIBIT32.1 - Treasure & Shipwreck Recovery, Inc.exhibit32beliss.htm
EX-31 - EXHIBIT31.1 - Treasure & Shipwreck Recovery, Inc.exhibit31beliss.htm

  

Beliss Corp.

(Exact name of registrant as specified in its charter)

  

  

Nevada

(State or Other Jurisdictionof Incorporation or Organization)

  

7310

(Primary StandardIndustrial Classification Code Number)

  

37-1844836

(IRS Employer Identification No.)

  

  

  

  

  

Ajay Rajendran

Chief Executive Officer

10a ptc colony, 5 street,

Sembakkam, city Chennai,

state Tamilnadu, India 600073

16208783025

(Address and telephone number of registrant’s principal offices)

  

  

None

Securities registered under Section 12(b) of the Exchange Act

  

None

Securities registered under Section 12(g) of the Exchange Act

  

 

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Indicate by check mark if the registrant is a well-known seasoned issuer, as defined in Rule 405 of the Securities Act. Yes o      No x 

  

Indicate by check mark if the registrant is not required to file reports pursuant to Section 13 or Section 15(d) of the Exchange Act.  Yes o       No x 

  

Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15 (d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days. Yes x       No o

  

Indicate by check mark if disclosure of delinquent filers pursuant to Item 405 of Regulation S-K is not contained herein, and will not be contained, to the best of registrants knowledge, in definitive proxy or information statements incorporated by reference in Part III of this Form 10-K or any amendment to this Form 10-K. Yes o No x

  

Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, or a smaller reporting company. See the definitions of “large accelerated filer”, “accelerated filer”, “non-accelerated filer”, “emerging growth company” and “smaller reporting company” in Rule 12b-2 of the Exchange Act. (Check one):

  

  

Large accelerated filer o

  

Accelerated filer o

Non-accelerated filer o

Emerging growth company o

Smaller reporting company x

  

Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act). Yes o       No x

  

State the number of shares outstanding of each of the issuer's classes of common equity, as of the latest practicable date:   5,035,000 common shares issued and outstanding as of August 10, 2018.

 

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TABLE OF CONTENTS

  

  

  

  

  

  

Page

  

  

  

PART I

  

  

  

  

  

Item 1.

Description of Business.

4

Item 1A.

Risk Factors.

6

Item 1B.

Unresolved Staff Comments.

6

Item 2

Properties.

6

Item 3.

Legal proceedings.

6

Item 4.

Mine Safety Disclosures.

6

  

  

  

PART II

  

  

  

  

  

Item 5.

Market for Common Equity and Related Stockholder Matters.

7

Item 6.

Selected Financial Data.

7

Item 7.

Management’s Discussion and Analysis of Financial Condition and Results of Operations.

8

Item 7A.

Quantitative and Qualitative Disclosures About Market Risk.

12

Item 8.

Financial Statements and Supplementary Data.

12

Item 9.

Changes In and Disagreements With Accountants on Accounting and Financial Disclosure.

23

Item 9A (T).

Controls and Procedures

23

Item 9B.

Other Information.

25

  

  

  

PART III

  

  

  

  

  

Item 10

Directors, Executive Officers, Promoters and Control Persons of the Company.

25

Item 11.

Executive Compensation.

26

Item 12.

Security Ownership of Certain Beneficial Owners and Management and Related Stockholder Matters.

26

Item 13.

Certain Relationships and Related Transactions, and Director Independence.

27

Item 14.

Principal Accounting Fees and Services.

27

  

  

  

PART IV

  

  

  

  

  

Item 15.

Exhibits

28

  

  

  

Signatures

  

  

 

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PART I

Item 1. Description of Business

  

Forward-looking statements

  

Statements made in this Form 10-K that are not historical or current facts are "forward-looking statements" made pursuant to the safe harbor provisions of Section 27A of the Securities Act of 1933 (the "Act") and Section 21E of the Securities Exchange Act of 1934. These statements often can be identified by the use of terms such as "may," "will," "expect," "believe," "anticipate," "estimate," "approximate" or "continue," or the negative thereof. We intend that such forward-looking statements be subject to the safe harbors for such statements. We wish to caution readers not to place undue reliance on any such forward-looking statements, which speak only as of the date made. Any forward-looking statements represent management's best judgment as to what may occur in the future. However, forward-looking statements are subject to risks, uncertainties and important factors beyond our control that could cause actual results and events to differ materially from historical results of operations and events and those presently anticipated or projected. We disclaim any obligation subsequently to revise any forward-looking statements to reflect events or circumstances after the date of such statement or to reflect the occurrence of anticipated or unanticipated events.

Financial information contained in this report and in our financial statements is stated in United States dollars and are prepared in accordance with United States generally accepted accounting principles.

  

Description of the Business

  

We were incorporated in the State of Nevada on October 24th, 2016. Our general business plan is to be actively engaged in providing high impact internet marketing to internet based businesses and small businesses seeking to create websites and provide better search engine optimization (“SEO”) software and techniques to small internet based businesses and people seeking to create websites. We believe that there is a niche in this area as smaller companies are not coveted by the big internet advertising firms and they cannot afford to pay the higher fees demanded by large SEO web design companies. We will also design and develop mobile applications for ourselves and customers on the iOS, Android and Windows phones platforms.

Our ability to obtain the necessary financing to complete the development of the application and to become profitable is dependent on raising money in the future.

On October 24, 2016, we appointed Ajay Rajendran to be the President, Chief Executive Officer, Treasurer, Chief Financial Officer, and Director of the Company.

We received our initial funding of $3,000 through the sale of common stock to our President, Ajay Rajendran, who purchased 3,000,000 shares of our common stock at $0.001 per share on April 10, 2017.

We have never declared bankruptcy, have never been in receivership, and we have never been involved in any legal action or proceedings. Neither we, nor our officer, director, promoters or affiliates, have had preliminary contact or discussions with, nor do we have any present plans, proposals, arrangements or understandings with, any representatives of the owners of any business or company regarding the possibility of another acquisition or merger.

Since we were incorporated we have had our own website at www.belisscorp.com, have created contracts for clients, have negotiated with 5 individuals regarding the provision of services to them. Also we have discussed the terms of executing of our work. The Company is able to provide separate services of creation and designing webpages.  If a customer wants to have a unique and unrepeatable design of its webpage after development we can provide such service as well.

We currently have no employees. We plan to hire experienced employees in the future when we have sufficient revenues. Our sole director’s current training allows him to provide the services we list in this report.

  

The Company

  

Business Plan

We will be actively engaged in providing high impact internet marketing to internet based businesses and small businesses seeking to create websites. Our services will also attempt to elevate the place of customers’ websites in search engine rankings for selected keywords which describe the product or service offered by the customer. The process of elevating a website’s rankings is known as search engine optimization, or SEO, and it involves the use of keywords and algorithms for relevant content.

The Company will also help customers manage their monthly advertising expenditures through pay-per-click, or PPC advertising which allows business owners to immediately appear on the first page of a web search. By using pay-per-click, a company can automatically increase the presence of its website; we feel that this avenue of growth to a new business can be very important, as the business will be able to generate highly predictable advertising fees on a month to month basis for these services. We will also, provide customers with the web application development services for many different computing needs. The primary focus of these services is the development of websites using different types of templates such as: HTML, Word Press, MotoCMS HTML and OpenCart.

When we design and create a website and marketing campaign for a customer we believe we are building an online identity for that customer and thereby allowing the formation of a potential consumer audience wishing to purchase that customers product or service. We will discuss and work with the customer to establish a brand identity that clearly communicates our customers’ core values as well as making it instantly recognizable.

 

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Once we have established our web design, advertising and SEO portion of our business we will also design and develop mobile applications for ourselves and customers on the iOS, Android and Windows phones platforms.

  

Products & Services

  

Website Development

  

We plan the primary revenue creator for our business to be the development of website applications including customized websites for small to medium sized businesses. Within this aspect of the business, the Company will charge from $500 for each project undertaken by the Company. Customers that use our services will be seeking to develop an expansive ecommerce, or application intensive website. Through our areas of expertise, we will be able to provide small, and medium sized businesses with enterprise level applications customizable for any purpose.

  

Internet Marketing

  

Our secondary revenue stream for the Company will be our marketing and advertising services. We will help customers manage their monthly advertising expenditures through pay-per-click advertising which allows business owners to immediately appear on the first page of a web search and control the advertising costs by setting a maximum budget per month. By using pay per-click, a company can automatically increase the presence of its website, by attracting internet viewers who are interested in the product or service that the customer provides. Pay-per-click advertising to a new business can be very important, as the business will be able to generate highly predictable advertising fees on a month to month basis for these services and attract potential customers.

We will also assist companies with email and traditional advertising campaigns. We will help build emails that the customer can send to its client lists to update them on upcoming events and sales, and in that way can make sure that the customer can keep in touch with its’ clients.

  

Search Engine Optimization (SEO)

  

We also intend on providing search engine optimization services. This service works by examining the keywords of any given website, and then applying these keywords to search engines that the Company enrolls its customers in. This service provides users with the ability to appear on the direct search engine results for their selected keywords. The search engine optimization service is almost invisible. In the process of writing the website (back end) thematic tags are included, which in turn make searching process  for webpages or websites of the customers easier. Our sole officers Ajay Rajendran is currently providing the company’s services and discloses his current level of relevant training.

Search engines such as Google, Yahoo, MSN, Ask.com, and many others use complicated algorithms to rank specific websites based on their relevance to the keyword. By adding keyword rich content to a website, the Company will be able to proactively increase the clients’ website’s visibility by integrating their keywords into these search directories. The technical aspect behind SEO service is highly complex, and management will provide a potential client with a technical specification document outlining the structure of how these services are rendered.

  

Branding and visual representation

  

We will also build an identity for our customers. When designing a company’s website and online brand we understand and take care in the knowledge that we are forming a potential audience who will want to purchase a product or service from our customer. We will research and discuss with our customer what they want to portray to their customers and then establish a brand identity that clearly communicates those customer core values as well as making our customers business instantly recognizable.

  

Mobile Apps

  

Design and develop mobile smartphone applications for ourselves and for clients on the iOS, Android and Windows phones platforms.

  

Sales and Marketing

  

We believe that the most effective and efficient marketing channel for us, is through the internet, smartphone ads and by word of mouth. Online or internet marketing is comparatively more cost-effective than traditional local and print media marketing campaigns. Although, the Company will emphasize its advertising on internet marketing channels, we will not ignore other effective marketing tools also, such as word of mouth marketing, smartphone ads and possibly billboards, radio or television spots. 

 

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Beliss Corp. intends to maintain an extensive marketing campaign that will ensure maximum visibility for the business in its targeted market.

  

Marketing Objectives

  

               The company will use a variety of online marketing tools and channels including:

Our website is the first step of implementing our business. Our website will be enhanced continuously as our business needs dictate. 

Social media has currently proven itself the most cost-effective and efficient medium to communicate with potential customers and to get the Company name and services noticed by potential customers. Due to the popularity of social media we will also use all sources of social media marketing that are available to us. This will also allow us to show our potential clients our ability to design and create, through the use of our social media account designs and website links.

We also plan on targeting local businesses by implementing a local campaign in the Company’s directed market, the Chennai area, via the use of web advertising, flyers, local newspaper advertisements, word of mouth, clients’ recommendations and referrals. We will begin our focus for new clients in the Chennai area because there are many small businesses that are based there. We believe that with the large amount of tourism, the growing use by tourists of internet searches from computers and smartphones to search for taxis, limousines, restaurants, and souvenir shops that we will be able to assist those companies in being found by those searches, by creating their websites, and assisting them with their SEO; thereby, increasing their clientele.

Lastly we plan on establishing relationships with small businesses and through professional networking using the internet and various community meetings and trade shows. In the future, our marketing teams will create a virtual network with our potential customers. Networking will be very helpful in bringing us references of potential clients and spreading information about our web design, advertising and SEO abilities by word of mouth.

Our ability to generate advertising and referral revenue will be due in large part to our ability to get traffic to our website and social media.

  

Marketing Plans

  

Mr. Rajendran intends on using a number of marketing plans that will allow Beliss Corp.to easily target people and business owners within our directed market. These ideas include social media, SEO, pay-per-click advertisements, traditional print advertisements and ads placed on search engines on the internet.

We will also use internet based advertising. This is very important because, as a web design and SEO company, we need to prove to potential customers that we are good at what we do, and one of the best ways to prove that is to have a great website that is easy to find through search engines. To further that online presence our founder, Mr. Rajendran will register the Company with online portals so that potential customers can easily reach the business. The Company will further develop its own online website: belisscorp.com

The Company will maintain print and traditional advertising methods within local markets to promote the internet and web development services that the Company is selling. The amount of that advertising that the Company is able to establish will be based on the level of  revenue  we generate and funding we may obtain.

  

Industry

  

Widespread adoption of the internet as a source for attracting prospective customers, customer relations and overall distribution of corporate message has increased the need for an online presence for businesses, from large corporations to small enterprises. Prior to the widespread adoption of the internet, content was primarily distributed through traditional media, such as newspapers, magazines and television. Increased access to the internet as a result of extensive broadband penetration and the rapid proliferation of connected mobile devices and wearable technology devices is driving significant growth in demand for online content.

As a result, there has been an exponential increase in the number of websites and mobile applications created and the amount of content available digitally. Concurrently, search technology has continued to improve the organization of and access to the broad range of websites and online information, reshaping consumer behavior and expectations for discovering credible and relevant information online.

  

Industry Analysis

  

The technical consulting and web design industry has been increasing over the last five years. Rapid increases and developments in computer technology have caused the average user to rely on computer professionals to handle their web development, internet marketing, and search engine optimization needs.

As time progresses, management expect that the number of businesses operating within the web design and search engine optimization market will continue to grow as these services are heavily in demand. This segment of the computer consulting industry is relatively new as many companies have realized that in order to thrive online, an expansive marketing and advertising campaign is needed to continually draw traffic to their website. The popularity of these services has skyrocketed over the last few years as many search engines now allow for special placement among online directories. Furthermore, the use of pay per-click advertising has allowed many smaller internet businesses to thrive on the web. We will seek to capitalize on these trends by assisting companies in the design of their website, the implementation of SEO programs and by managing PPC marketing campaigns. These services will provide the Company with an ongoing stream of revenue on a month-to-month basis.

 

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Search Engine Optimization (SEO) Trends

  

The internet has fundamentally changed the consumption of media. In contrast to consumers' relatively passive consumption of traditional media, the proliferation of the internet and social media has enabled consumers to seek out and interact with content across an increasing number of competing websites. As a result, consumers are changing the way they discover content online, increasingly typing queries into web search engines to discover and access content from the millions of websites on the internet. Further, advancements in web search technology and the popularity of social media have enhanced the ability to find specific content associated with personal needs and interests, leading to migration of the consumer base away from content consumed on traditional portals.

There is constant change in the world of search engine optimization. Google, the dominant player in the search engine sphere, regularly puts out new updates to the search algorithm that makes its service so popular. Some of the most recent changes were the October 2014 updates to the Panda and Penguin content policing systems that made it clear once again that SEO marketing companies need to focus on search engine optimization that provide value to web surfers.

Search Engine Land  reports on yet another change coming down from Google: mobile will now play a bigger role when calculating a website’s search engine ranking. More specifically, if a company website earns a “mobile-friendly” label from Google, it will gain serious points when it comes time for Google’s search engine robots to catalog and rank content. Google’s announcement that mobile optimized sites are being looked at favorably shouldn’t come as a surprise to any search marketing company. Digital commerce is quickly moving to mobile platforms.

  

Pricing

  

Every order or request is unique and individual to that customer and therefore it is not possible to define or constrain our pricing. However, as we plan on targeting small to medium size business we need to stay competitive and we will try and offer services from a very basic level of services starting at around $500 up to a much more detailed and all-encompassing level which will cost more. The final decision on what we will charge our customer will be made after a detailed consultation with the customer on their thoughts and desires and our research into the customer’s business. Basically cost will be determined by how complicated the assignment is and the time required for its execution.

  

Customer Demographics

  

Any online business that is seeking to expand  its online presence is a potential client of ours. As such, the demographic categories for these businesses is excessively large as there are hundreds of thousands of internet entrepreneurs that are seeking to acquire the same clientele as us.

We are looking for any size of companies with any income, who want to improve their online presence and increase sales. We will represent client companies located around the world and in every type of business, as we pride ourselves on being able to take on any task appropriate to our resources at the time. We understand that our customers’ business ideas and their perspective for the future of their companies is important, and we will base our designs and creative ideas for our customer based on those principles.

  

Patents, Trademarks and Licenses

  

We currently do not have any patents or trademarks; and we are not party to any license, franchise, concession, or royalty agreements or any labor contracts.

  

Competition

  

The online content and media market we participate in is new, rapidly evolving and intensely competitive. Competition is expected to intensify in the future as more companies enter the space. We compete for business on a number of factors including return on marketing investment, price and access to targeted audiences and quality. Competition in the online advertising and marketing industry is also highly fragmented. Our competition is any company that provides one or more of our company’s core service offerings.

Our competition includes Advertising Firms, Public Relations Companies, Web Design Companies, Graphic Design Companies, and Search Engine Optimization Firms. Our competitors range in size from small, local independent firms and individuals to very large conglomerates. Such fragmentation can mean that a small business owner can employ more than one advertising and marketing agency to get a needed mix of web design and online marketing services for their desired budget. The online media marketing industry is always evolving with thousands of new competitors entering the market every year. It is becoming very difficult for companies to distinguish themselves in the market and gain new customers.          

 

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In addition to competitors, many businesses are deciding to design their own websites and execute online advertising campaigns themselves, reducing the number of potential customers. There are a large number of companies that provide website templates that a business can purchase and alter easily, without the need to hire a web development company. While basic coding knowledge is needed to effectively customize a template and incorporate social management and monitoring solutions to fit an individual business’s needs, many new businesses are choosing to use an existing template versus paying for a new website design.

Our Company is also subject to other competitive risks of early stage and commercial businesses generally, and of technology businesses in particular, including competing in an environment where other companies may be better financed or have more experience than the Company.

  

Government Regulation

  

We are not currently subject to direct federal, state or local regulation other than regulations applicable to businesses generally or directly applicable to electronic commerce. However, the internet is increasingly popular. As a result, it is possible that a number of laws and regulations may be adopted with respect to the internet. These laws may cover issues such as user privacy, freedom of expression, pricing, content and quality of products and services, taxation, advertising, intellectual property rights and information security. Furthermore, the growth of electronic marketing may prompt calls for more stringent consumer protection laws. Several states have proposed legislation to limit the uses of personal user information gathered online or require online services to establish privacy policies. The Federal Trade Commission has also initiated action against at least one online service regarding the manner in which personal information is collected from users and provided to third parties. We will not provide personal information regarding our users to third parties. However, the adoption of such consumer protection laws could create uncertainty in web usage and reduce the demand for our products.

We are not certain how our business may be affected by the application of existing laws governing issues such as property ownership, copyrights, encryption and other intellectual property issues, taxation, libel, obscenity and export or import matters. The clear majority of such laws were adopted prior to the advent of the internet. As a result, they do not contemplate or address the unique issues of the internet and related technologies. Changes in laws intended to address such issues could create uncertainty in the internet market place. Such uncertainty could reduce demand for services or increase the cost of doing business as a result of litigation costs or increased service delivery costs.

  

Consumer Protection Regulation

  

Advertising and promotional activities presented to visitors on our website or our clients’ websites will be subject to federal and state consumer protection laws that regulate unfair and deceptive practices. We will also be subject to various other federal and state consumer protection laws.

The FTC and many state attorneys general are applying federal and state consumer protection laws to advertising activities and to require that the online collection, use and dissemination of data, including personal information, and the presentation of website content, comply with certain standards for notice, choice, security and access. Courts may also adopt these developing standards. In many cases, the specific limitations imposed by these standards are subject to interpretation by courts and other governmental authorities. We believe that we will be in compliance with the consumer protection standards that apply to our website, but a determination by a state or federal agency or court that any of our potential practices do not meet these standards could result in liability and adversely affect our business. New interpretations of these standards could also require us to incur additional costs and restrict our business operations. In addition, claims that we are violating any such standards could, even if we are not found liable, be expensive and time-consuming to defend and could result in adverse publicity that could harm our business.

In October 2009, the FTC adopted revised Guides Concerning the Use of Endorsements and Testimonials in Advertising. These Guides, which were last updated in 1980, became effective December 1, 2009. In addition to revising certain provisions regarding disclosures relating to endorsements and testimonials, the FTC clarified the Guides’ applicability to online and social media forums. In 2013, the FTC also revised guidance applicable to online advertising known as the Dot Com Disclosures, which was originally released in 2000. The revised Guides, the revised Dot Com Disclosures and a 2013 FTC workshop on “native advertising” (i.e., blending advertising content with other content) may be an indication that the FTC may apply increased scrutiny to the use of endorsements, testimonials, and other advertising content online and through traditional media. To the extent we may rely on endorsements or testimonials, we will review any relevant relationships for compliance with the Guides and we will otherwise endeavor to follow legal standards applicable to advertising.

  

Data Protection Regulations

  

With the recent increase in publicity regarding data breaches resulting in improper dissemination of consumer information, many states have passed laws regulating the actions that a business must take if it experiences a data breach, such as prompt disclosure to affected customers. Generally, these laws are limited to electronic data and make some exemptions for smaller breaches. Congress has also been considering similar federal legislation relating to data breaches. The FTC has also prosecuted some data breach cases as unfair and/or deceptive acts or practices under the Federal Trade Commission Act. In addition to data breach notification laws, some states have enacted statutes and rules requiring businesses to reasonably protect certain types of personal information they hold or to otherwise comply with certain specified data security requirements for personal information. These laws may apply directly to our business or indirectly by contract when we provide services to other companies. We intend to continue to comprehensively protect all consumer data and to comply with all applicable laws regarding the protection of this data.

 

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Research and Development Activities and Costs

  

We have not incurred any expenses and have spent no time on specialized research and development activities and have no plans to undertake any research or development in the future.

  

Compliance with Environmental Laws

  

There are no special environmental laws for offering marketing and advertising services on the internet.

  

Employees

  

Other than our sole officer and director, we have no full-time or part-time employees of our business or operations who are employed at will by the Beliss Corp. Mr. Rajendran currently dedicates as much time as needed to our business affairs. We plan to hire experienced employees in the future when we have sufficient revenues. Our sole director’s current training allows him to provide the services we list in this report.

  

Description of Property

  

Our offices are currently located at 10a ptc colony, 5 street, Sembakkam, city Chennai, state Tamilnadu, India, ZIP: 600073. Our telephone number is 16208783025. We do not own any real property or significant assets. Once our business grows and generates sufficient revenue, we will look for a more suitable office space in a separate corporate office. Management believes that this office space will meet our needs for the next 18 months.

Item 1A.  Risk Factors

  

Not applicable to smaller reporting companies.

  

Item 1B. Unresolved Staff Comments

  

Not applicable to smaller reporting companies.

  

Item 2.  Description of Property

  

We do not own any real estate or other properties.  

Item 3.  Legal Proceedings

  

The Company is not involved in any pending legal proceeding nor is it aware of any pending or threatened litigation against us.

Item 4.  Mine Safety Disclosures

  

Not applicable to smaller reporting companies.

  

  

  

  

  

  

  

  

 

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PART II

  

Item 5. Market for Common Equity and Related Stockholder Matters      

Market Information

  

There is no public market for our common shares.  Our common shares are not quoted on any exchange or in any over- the counter market. We have filed a Form 211 with FINRA to allow a FINRA registered to quote our common shares. However, the can be no assurances that FINRA will approve our application nor that if our application is approved any market for our common shares will ever develop. Even if such a market should ever develop, trading in stocks quoted on the OTC Markets is often thin and is characterized by wide fluctuations in trading prices due to many factors that may be unrelated to a company’s operations or business prospects.   There can be no assurances that there will be a market in the future for our common stock.

  

As of April 30, 2018, no shares of our common stock have traded.

  

Number of Holders

  

As of April 30, 2018, the 5,035,000 issued and outstanding shares of common stock were held by a total of 44 shareholder of record.

  

Dividends

  

No cash dividends were paid on our shares of common stock during the fiscal year ended April 30, 2018 and 2017. 

  

Recent Sales of Unregistered Securities

  

The Company has 75,000,000, $0.001 par value shares of common stock authorized.

  

In April 2017, the Company issued 3,000,000 shares of common stock to a director for cash proceeds of $3,000 at $0.001 per share.

  

In December 2017 the Company issued 750,000 shares for cash proceeds of $15,000 at $0.02 per share.

  

In January 2018 the Company issued 1,135,000 shares for cash proceeds of $22,700 at $0.02 per share.

  

In February 2018 the Company issued 150,000 shares  for cash proceeds of $3,000 at $0.02 per share.

  

There were 5,035,000 shares of common stock issued and outstanding as of April 30, 2018.

  

Purchase of our Equity Securities by Officers and Directors

  

On April 10, 2017, the Company offered and sold 3,000,000 restricted shares of common stock to our president and director, Ajay Rajendran, for a purchase price of $0.001 per share, for aggregate offering proceeds of $3,000, pursuant to Section 4(2) of the Securities Act of 1933 as he is a sophisticated investor and is in possession of all material information relating to us. Further, no commissions were paid to anyone in connection with the sale of these shares and general solicitation was not made to anyone.

  

Other Stockholder Matters

  

None.

  

Item 6. Selected Financial Data                                       

  

Not applicable to smaller reporting companies.

  

Item 7. Management's Discussion and Analysis of Financial Condition and Results of Operations

  

The following discussion should be read in conjunction with our financial statements, including the notes thereto, appearing elsewhere in this annual report. The following discussion contains forward-looking statements that reflect our plans, estimates and beliefs.  Our actual results could differ materially from those discussed in the forward-looking statements.   Our audited financial statements are stated in United States Dollars and are prepared in accordance with United States Generally Accepted Accounting Principles.

  

 

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Results of Operations for the year ended April 30, 2018 and April 30, 2017:

  

Revenue and cost of goods sold

  

For the year ended April 30, 2018 and April 30, 2017, the Company generated total revenue of $15,200 and $0 from selling products to the customer. The cost of goods sold for the year ended April 30, 2018 and April 30, 2017 was $11 and $0.

  

Operating expenses

  

Total operating expenses for the year ended April 30, 2018 and April 30, 2017 were $54,645 and $814. The operating expenses for the year ended April 30, 2018 included  advertising expense of $9,050; bank charges of $1,782; computer and internet expenses of $2,200; depreciation expense of $2,485; audit fees of $19,898;  legal fees of $8,000; rent expense of $2,280;  repairs and maintenance of $5,950;  miscellaneous of $3,000. The operating expenses for the year ended April 30, 2017 included bank charges of $61; incorporation fees of $563; rent expense of $190.

  

Net Loss

  

The net loss for the year ended April 30, 2018 and April 30, 2017 was $39,456 and $814 accordingly. 

  

Liquidity and Capital Resources and Cash Requirements

  

At year ended April 30, 2018, the Company had cash of $7,257 ($7,397 as of April 30, 2017). Furthermore, the Company had a working capital deficit of $17,856 (deficit of $456 as of April 30, 2017). The increase in working capital is attributed to sale of stock.

  

During the  year ended April 30, 2018, the Company used $29,611 of cash in operating activities due to its net loss and increase in prepaid expenses of $950; increase in accounts payable of $8,310 and depreciation of $2,485. 

  

During the year ended April 30, 2018 the Company used $21,129 of cash in investing activities.

  

During the year ended April 30, 2018, the Company generated $50,600 of cash in financing activities. 

  

We cannot guarantee that we will manage to sell all the shares required. We will attempt to raise the necessary funds to proceed with all phases of our plan of operation. 

  

As of the date of this report, the current funds available to the Company will not be sufficient to continue maintaining a reporting status. The Company’s sole officer and director, Ajay Rajendran, has concluded a verbal agreement with the Beliss Corp. in order to fund completion of the registration process and to maintain the reporting status with SEC.

  

Our auditors have issued a “going concern” opinion, meaning that there is substantial doubt we can continue as an on-going business for the next twelve months unless we obtain additional capital. Our only sources for cash at this time are investments by others in this offering, selling our paper dung products and loans from our director. We must raise cash to implement our plan and stay in business.

  

Management believes that current trends toward lower capital investment in start-up companies pose the most significant challenge to the Company’s success over the next year and in future years. Additionally, the Company will have to meet all the financial disclosure and reporting requirements associated with being a publicly reporting company. The Company’s management will have to spend additional time on policies and procedures to make sure it is compliant with various regulatory requirements, especially that of Section 404 of the Sarbanes-Oxley Act of 2002. This additional corporate governance time required of management could limit the amount of time management has to implement is business plan and impede the speed of its operations.

  

Limited operating history; need for additional capital

  

There is no historical financial information about us upon which to base an evaluation of our performance. We are in a start-up stage of operations and have generated limited revenues since inception. We cannot guarantee that we will be successful in our business operations. Our business is subject to risks inherent in the establishment of a new business enterprise, including limited capital resources and possible cost overruns due to price and cost increases in services and products.

  

  

  

  

 

 11 

  



   

Off-Balance Sheet Arrangements

  

The Company does not have any off-balance sheet arrangements that have or are reasonably likely to have a current or future effect on the Company's financial condition, changes in financial condition, revenues or expenses, results of operations, liquidity, capital expenditures or capital resources.

  

Item 7A. Quantitative and Qualitative Disclosures about Market Risk   

  

Not applicable to smaller reporting companies.

  

Item 8. Financial Statements and Supplementary Data   

  

 

 12 

  



   

  

  

  

  

  

  

Beliss Corp.

  

FINANCIAL STATEMENTS

  

As of April 30, 2018 and April 30, 2017

  

Table of Contents

  

  

  

Page

Report of Independent Registered Public Accounting Firm

  

14

Balance Sheets as of April 30, 2018 and April 30, 2017

  

15

Statements of Operations for the years ended April 30, 2018 and April 30, 2017

  

16

Statement of Changes in Stockholders’ Equity as of  April 30, 2018 and April 30, 2017

  

17

Statements of Cash Flows for the year ended April 30, 2018 and April 30, 2017

  

18

Notes to Financial Statements

  

19

  

 

 13 

  



   

  [beliss_10kapril302018002.gif]  

  

  

  

  

REPORT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM

  

To the Board of Directors and Stockholders

Beliss Corp.

  

Opinion on the Financial Statements


We have audited the accompanying balance sheets of Beliss Corp. (the "Company") as of April 30, 2018 and 2017, the related statements of operations, stockholders' equity (deficit), and cash flows for the years then ended, and the related notes (collectively referred to as the "financial statements"). In our opinion, the consolidated financial statements present fairly, in all material respects, the financial position of the Company as of April 30, 2018 and 2017, and the results of its operations and its cash flows for the years then ended, in conformity with accounting principles generally accepted in the United States.

  

Going Concern Matter

  

The accompanying consolidated financial statements have been prepared assuming that the Company will continue as a going concern. As discussed in Note 2 to the financial statements, the Company’s operating losses raise substantial doubt about its ability to continue as a going concern. The financial statements do not include any adjustments that might result from the outcome of this uncertainty.

  

Basis for Opinion

  

These financial statements are the responsibility of the Company's management. Our responsibility is to express an opinion on the Company's financial statements based on our audit. We are a public accounting firm registered with the Public Company Accounting Oversight Board (United States) ("PCAOB") and are required to be independent with respect to the Company in accordance with the U.S. federal securities laws and the applicable rules and regulations of the Securities and Exchange Commission and the PCAOB.

  

We conducted our audit in accordance with the standards of the PCAOB. Those standards require that we plan and perform the audit to obtain reasonable assurance about whether the financial statements are free of material misstatement, whether due to error or fraud.  The Company is not required to have, nor were we engaged to perform, an audit of its internal control over financial reporting. As part of our audits we are required to obtain an understanding of internal control over financial reporting but not for the purpose of expressing an opinion on the effectiveness of the Company’s internal control over financial reporting. Accordingly, we express no such opinion. Our audits included performing procedures to assess the risks of material misstatement, whether due to error fraud, and performing procedures that respond to those risks. Such procedures included examining, on a test basis, evidence regarding the amounts and disclosures in the consolidated financial statements.

  

Our audit also included evaluating the accounting principles used and significant estimates made by management, as well as evaluating the overall presentation of the financial statements. We believe that our audit provides a reasonable basis for our opinion.

  

/s/ TAAD LLP

We have served as the Company's auditor since 2017

Diamond Bar, California

August 10, 2018

  

  

  

  

  

  

  



   

Beliss Corp.

BALANCE SHEET

As of April 30, 2018 and April 30, 2017

  

  

ASSETS

  

April 30, 2018

 

 

 

April 30, 2017

 

Current Assets

  

  

 

 

 

  

 

Cash

$

7,257

 

 

 

7,397

 

Prepaid expenses

  

950

 

 

 

-

 

Total Current Assets

$

8,207

 

 

 

7,397

 

  

  

  

 

 

 

  

 

Fixed Assets

  

  

 

 

 

  

 

Equipment and furniture, net

$                        

21,286

 

 

 

2,642

 

Total Fixed Assets

$                        

21,286

 

 

 

2,642

 

  

  

 

  

 

Total Assets

$

29,493

 

 

 

10,039

 

  

  

  

 

 

 

  

 

LIABILITIES AND STOCKHOLDERS’ EQUITY

  

  

 

 

 

  

 

Liabilities

  

  

 

 

 

  

 

Current Liabilities

  

  

 

 

 

  

 

    Accounts Payable

  

8,500

 

 

 

190

 

    Customer Deposits

  

7,000

 

 

 

7,000

 

    Related Party Loans

  

10,563

 

 

 

663

 

Total Current Liabilities

$

26,063

 

 

 

7,853

 

  

  

  

 

 

 

  

 

Total Liabilities

$

26,063

 

 

 

7,853

 

  

  

  

 

 

 

  

 

Stockholder’s Equity

  

  

 

 

 

  

 

Common stock, par value $0.001; 75,000,000 shares authorized,5,035,000 and 3,000,000 shares issued and outstanding

  

5,035

 

 

 

3,000

 

Additional paid in capital

  

38,665

 

 

 

-

 

Accumulated deficit

  

(40,270

)

 

 

(814

)

Total Stockholder’s Equity

$

3,430

 

 

 

2,186

 

  

  

  

 

 

 

  

 

Total Liabilities and Stockholder’s Equity

$

29,493

 

 

 

10,039

 

  

  

Year ended

April 30, 2018

 

 

 

From inception to April 30, 2017

 

  

  

  

 

 

 

  

 

REVENUES

$

15,200

 

 

 

-

 

Cost of Revenues

  

11

 

 

 

-

 

Gross Profit

  

15,189

 

 

 

-

 

  

  

  

 

 

 

  

 

OPERATING EXPENSES

  

  

 

 

 

  

 

General and Administrative Expenses

  

54,645

 

 

 

814

 

TOTAL OPERATING EXPENSES

  

(54,645

)

 

 

(814

)

  

  

  

 

 

 

  

 

NET LOSS FROM OPERATIONS

  

(39,456

)

 

 

(814

)

  

  

  

 

 

 

  

 

PROVISION FOR INCOME TAXES

  

-

 

 

 

-

 

  

  

  

 

 

 

  

 

NET LOSS

$

(39,456

)

 

 

(814

)

  

  

  

 

 

 

  

 

NET LOSS PER SHARE: BASIC AND DILUTED

  

$

(0.00

)

 

 

(0.00

)

  

  

  

 

 

 

  

 

WEIGHTED AVERAGE NUMBER OF SHARES OUTSTANDING: BASIC AND DILUTED

  

3,825,623

 

 

 

333,333

 

  

  

  

 

 

 

  

 

  

 

Common Stock

 

  

  

Additional Paid-in

 

 

 

Deficit Accumulated

 

 

 

Total Stockholders’

 

  

 

Shares

 

 

 

Amount

 

 

 

Capital

 

 

 

  

 

 

 

Equity

 

  

 

  

 

 

 

  

 

 

 

  

 

 

 

  

 

 

 

  

 

Inception,  October 24, 2016

 

-

 

 

$

-

 

 

$

-

 

 

$

-

 

 

$

-

 

  

 

  

 

 

 

  

 

 

 

  

 

 

 

  

 

 

 

  

 

Shares issued for cash

 

3,000,000

 

 

 

3,000

 

 

 

-

 

 

 

-

 

 

 

3,000

 

  

 

  

 

 

 

  

 

 

 

  

 

 

 

  

 

 

 

  

 

Net loss for the period ended   

April 30, 2017

 

-

 

 

 

-

 

 

 

-

 

 

 

(814

)

 

 

(814

)

  

 

  

 

 

 

  

 

 

 

  

 

 

 

  

 

 

 

  

 

Balance,   April 30, 2017

 

3,000,000

 

 

$

3,000

 

 

$

-

 

 

$

(814

)

 

$

2,186

 

  

 

  

 

 

 

  

 

 

 

  

 

 

 

  

 

 

 

  

 

Shares issued for cash

 

2,035,000

 

 

 

2,035

 

 

 

38,665

 

 

 

-

 

 

 

40,700

 

  

 

  

 

 

 

  

 

 

 

  

 

 

 

  

 

 

 

  

 

Net income (loss) for the period ended   April 30, 2018

 

-

 

 

 

-

 

 

 

-

 

 

 

(39,456

)

 

 

(39,456

)

  

 

  

 

 

 

  

 

 

 

  

 

 

 

  

 

 

 

  

 

Balance,   April 30, 2018

 

5,035,000

 

 

$

5,035

 

 

$

38,665

 

 

$

(39,456

)

 

$

3,430

 

  

 

Year ended

April 30, 2018

 

 

 

From inception to

April 30, 2017

 

CASH FLOWS FROM OPERATING ACTIVITIES

 

  

 

 

 

  

 

Net loss

$

(39,456

)

 

$

(814

)

Adjustments to reconcile net loss to net cash used in operating activities:

Depreciation

 

2,485

 

 

 

-

 

                                                                                       

Changes in operating assets and liabilities:

 

  

 

 

 

  

 

Increase in Prepaid Expenses

 

(950

)

 

 

-

 

Increase in Accounts Payable

 

8,310

 

 

 

190

 

Increase in Customer Deposits

 

-

 

 

 

7,000

 

CASH FLOWS USED IN OPERATING ACTIVITIES

 

(29,611

)

 

 

6,376

 

  

 

  

 

 

 

  

 

CASH FLOWS FROM INVESTING ACTIVITIES

 

  

 

 

 

  

 

Purchase of equipment

 

(21,129

)

 

 

(2,642

)

CASH FLOWS USED IN INVESTING ACTIVITIES

 

(21,129

)

 

 

(2,642

)

  

 

  

 

 

 

  

 

CASH FLOWS FROM FINANCING ACTIVITIES

 

  

 

 

 

  

 

Related Party Loans

 

9,900

 

 

 

663

 

Proceed from sales of Capital Stock

 

40,700

 

 

 

3,000

 

CASH FLOWS PROVIDED BY FINANCING ACTIVITIES

 

50,600

 

 

 

3,663

 

  

 

  

 

 

 

  

 

NET DECREASE IN CASH

 

(140

)

 

 

7,397

 

  

 

  

 

 

 

  

 

Cash, beginning of period

 

7,397

 

 

 

-

 

  

 

  

 

 

 

  

 

Cash, end of period

$

7,257

 

 

$

7,397

 

  

 

  

 

 

 

  

 

SUPPLEMENTAL CASH FLOW INFORMATION:

 

  

 

 

 

  

 

Interest paid

$

-

 

 

$

-

 

Income taxes paid

$

-

 

 

$

-

 

  

  

  

  

  

  

  

See accompanying notes, which are an integral part of these financial statements

 

 18 

  



   

Beliss Corp.

NOTES TO THE FINANCIAL STATEMENTS

April 30, 2018 and 2017

  

Note 1 – ORGANIZATION AND NATURE OF BUSINESS

  

Beliss Corp.  (“the Company”, “we”, “us” or “our”) was incorporate in the State of Nevada on October 24, 2016. Our general business strategy is to be actively engaged in providing high impact internet marketing to internet based businesses and small businesses seeking to create websites and provide better search engine optimization (“SEO”) software and techniques to small internet based businesses and people seeking to create websites. We will also design and develop mobile applications for ourselves and customers on the iOS, Android and Windows phones platforms. Office of the Company is located in India.

  

Note 2 – GOING CONCERN

  

The accompanying financial statements have been prepared in conformity with generally accepted accounting principles, which contemplate continuation of the Company as a going concern.  For year ended April 30, 2018 the Company had $15,200 revenues from four customers.  The Company currently has losses and has not completed its efforts to establish a stabilized source of revenues sufficient to cover operating costs over an extended period of time. Therefore, there is substantial doubt about the Company’s ability to continue as a going concern for one year after the date the financial statements are issued. Management anticipates that the Company will be dependent, for the near future, on additional investment capital to fund operating expenses The Company intends to position itself so that it will be able to raise additional funds through the capital markets.  Despite management’s ongoing efforts, there are no assurances that the Company will be successful in this or any of its endeavors or become financially viable and continue as a going concern.

  

Note 3 – SUMMARY OF SIGNIFCANT ACCOUNTING POLICIES

  

Basis of presentation

  

The accompanying financial statements have been prepared in accordance with generally accepted accounting principles in the United States of America.  The Company’s year-end is April 30.

  

Use of Estimates

  

The preparation of financial statements in conformity with generally accepted accounting principles requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities and disclosure of contingent assets and liabilities at the date the financial statements and the reported amount of revenues and expenses during the reporting period. Actual results could differ from those estimates.

  

Cash and Cash Equivalents

  

The  Company  considers  all  highly  liquid  investments  with  the  original  maturities  of  three  months  or  less  to be cash equivalents. The Company had $7,257 of cash as of April 30, 2018 and $7,397 as of April 30, 2017.

  

Foreign Operations and Functional Currency

  

Despite the business location in India, the functional currency of the Company is US dollar, because this is the currency of the primary economic environment of the Company in accordance with FASB ASC 830-10-45-2.

  

Customer Deposit

  

Customer Deposit discloses an amount paid by a customer to a company prior to the company providing it with goods or services. The company receiving the money has an obligation to provide the goods or services to the customer or to return the money. The Company had $7,000 in customer deposit as of April 30, 2018 and $7,000 as of April 30, 2017.

  

  

  

  

 

 19 

  



   

Beliss Corp.

NOTES TO THE FINANCIAL STATEMENTS

April 30, 2018 and 2017

  

Depreciation, Amortization, and Capitalization

  

The Company records depreciation and amortization when appropriate using straight-line balance method over the estimated useful life of the assets. We estimate that the useful life of furniture is 5 years. Expenditures for maintenance and repairs are charged to expense as incurred. Additions, major renewals and replacements that increase the property's useful life are capitalized. Property sold or retired, together with the related accumulated depreciation is removed from the appropriated accounts and the resultant gain or loss is included in net income. We incurred $2,485 and $0 of depreciation expense during the years ended April 30, 2018 and April 30, 2017.

  

Fair Value of Financial Instruments

  

AS topic 820 "Fair Value Measurements and Disclosures" establishes a three-tier fair value hierarchy, which prioritizes the inputs in measuring fair value. The hierarchy prioritizes the inputs into three levels based on the extent to which inputs used in measuring fair value are observable in the market.

These tiers include:

  

Level 1:

defined as observable inputs such as quoted prices in active markets;

Level 2:

defined as inputs other than quoted prices in active markets that are either directly or indirectly observable;

Level 3:

defined as unobservable inputs in which little or no market data exists, therefore requiring an entity to develop its own assumptions.

  

The carrying value of cash and the Company’s loan from shareholder approximates its fair value due to their short-term maturity.

  

Income Taxes

  

Income taxes are computed using the asset and liability method.  Under the asset and liability method, deferred income tax assets and liabilities are determined based on the differences between the financial reporting and tax bases of assets and liabilities and are measured using the currently enacted tax rates and laws.  A valuation allowance is provided for the amount of deferred tax assets that, based on available evidence, are not expected to be realized.

  

Revenue Recognition

  

The Company recognizes revenue in accordance with Accounting Standards Codification No. 605, “Revenue Recognition” ("ASC-605"), ASC-605 requires that four basic criteria must be met before revenue can be recognized: (1) persuasive evidence of an arrangement exists; (2) delivery has occurred; (3) the selling price is fixed and determinable; and (4) collectability is reasonably assured. Determination of criteria (3) and (4) are based on management's judgments regarding the fixed nature of the selling prices of the products delivered and the collectability of those amounts. Provisions for discounts and rebates to customers, estimated returns and allowances, and other adjustments are provided for in the same period the related sales are recorded. The Company will defer any revenue for which the product has not been delivered or is subject to refund until such time that the Company and the customer jointly determine that the product has been delivered or no refund will be required.  Our product is providing high impact internet marketing to internet based businesses and small businesses seeking to create websites and provide better search engine optimization (“SEO”) software and techniques to small internet based businesses and people seeking to create websites.

  

Basic Loss per Share

  

The Company computes loss per share in accordance with FASB ASC 260 “Earnings per Share”. Basic loss per share is computed by dividing net loss available to common shareholders by the weighted average number of outstanding common shares during the period. Diluted loss per share gives effect to all dilutive potential common shares outstanding during the period.  Dilutive loss per share excludes all potential common shares if their effect is anti-dilutive. As of April 30, 2018 and April 30, 2017 there were no potentially dilutive debt or equity instruments issued or outstanding.

  

 

 20 

  



   

Beliss Corp.

NOTES TO THE FINANCIAL STATEMENTS

April 30, 2018 and 2017

  

Recent Accounting Pronouncements

  

We have reviewed all the recently issued, but not yet effective, accounting pronouncements and we do not believe any of these pronouncements will have a material impact on the Company.

  In February 2016, the FASB issued ASU 2016-02, Leases (Topic 842), which issued new guidance related to leases that outlines a comprehensive lease accounting model and supersedes the current lease guidance. The new guidance requires lessees to recognize lease liabilities and corresponding right-of-use assets for all leases with lease terms of greater than 12 months. It also changes the definition of a lease and expands the disclosure requirements of lease arrangements. The new guidance must be adopted using the modified retrospective approach and will be effective for the Company in the fiscal year beginning October 1, 2019. Early adoption is permitted. The Company is currently evaluating the impact of this guidance, if any, on its financial statements and related disclosures.

ASC 606, Revenue from Contracts with Customers, was issued jointly by the FASB and IASB on May 28, 2014. It was originally effective for annual reporting periods (including interim reporting periods within those periods) beginning after December 15, 2016, for public entities. Early application was not permitted (however, early adoption was optional for entities reporting under IFRSs). On August 12, 2015, the FASB issued an ASU, Revenue from Contracts with Customers (Topic 606): Deferral of the Effective Date, which deferred for one year the effective date of the new revenue standard for public and nonpublic entities reporting under U.S. GAAP.  The Company is currently evaluating the impact of this guidance on its financial statements and related disclosures.

  

Note 4 – FIXED ASSETS

  

As of April 30, 2018, we have purchased furniture for total $5,532 and office equipment for $18,239. As of April 30, 2018, depreciation expense of furniture was $1,058 and equipment depreciation was $1,427.

  

Note 5 – LOAN FROM DIRECTOR

  

As of April 30, 2018, our sole director has loaned to the Company $10,563. This loan is unsecured, non-interest bearing and due on demand. The balance due to the director was $10,563 as of April 30, 2018, and $663 as of April 30, 2017.

  

Note 6 – COMMON STOCK

  

The Company has 75,000,000, $0.001 par value shares of common stock authorized.

  

In April 2017, the Company issued 3,000,000 shares of common stock to a director for cash proceeds of $3,000 at $0.001 per share.

  

In December 2017 the Company issued 750,000 shares for cash proceeds of $15,000 at $0.02 per share.

  

In January 2018 the Company issued 1,135,000 shares for cash proceeds of $22,700 at $0.02 per share.

  

In February 2018 the Company issued 150,000 shares  for cash proceeds of $3,000 at $0.02 per share.

  

There were 5,035,000 shares of common stock issued and outstanding as of April 30, 2018 and 3,000,000 shares as of April 30, 2017.

  

Note 7 – COMMITMENTS AND CONTINGENCIES

  

Company has entered into a rental agreement for a $190 monthly fee, starting on April 1, 2017 and ends September 1, 2018. By providing written notice to Landlord, Tenant exercises renewal option in case of further rent.

  

  

  

  

 

 21 

  



   

Beliss Corp.

NOTES TO THE FINANCIAL STATEMENTS

April 30, 2018 and 2017

  

Note 8 – INCOME TAXES

  

The Company adopted the provisions of uncertain tax positions as addressed in ASC 740-10-65-1. As a result of the implementation of ASC 740-10-65-1, the Company recognized no increase in the liability for unrecognized tax benefits.

 The Company has no tax position at April 30, 2018 for which the ultimate deductibility is highly certain but for which there is uncertainty about the timing of such deductibility. The Company does not recognize interest accrued related to unrecognized tax benefits in interest expense and penalties in operating expenses. No such interest or penalties were recognized during the period presented. The Company had no accruals for interest and penalties at April 30, 2018. The Company’s utilization of any net operating loss carry forward may be unlikely as a result of its intended activities.

The valuation allowance at April 30, 2018 was $13,692. The net change in valuation allowance during the year ended  April 30, 2018 was $13,415. In assessing the realizability of deferred tax assets, management considers whether it is more likely than not that some portion or all of the deferred income tax assets will not be realized. The ultimate realization of deferred income tax assets is dependent upon the generation of future taxable income during the periods in which those temporary differences become deductible. Management considers the scheduled reversal of deferred income tax liabilities, projected future taxable income, and tax planning strategies in making this assessment. Based on consideration of these items, management has determined that enough uncertainty exists relative to the realization of the deferred income tax asset balances to warrant the application of a full valuation allowance as of April 30, 2018 and 2017.  All tax years since inception remains open for examination only by taxing authorities of US Federal and state of Nevada.

The Company has a net operating loss carryforward for tax purposes totaling $36,020 at April 30, 2018, expiring through 2035. There is a limitation on the amount of taxable income that can be offset by carryforwards after a change in control (generally greater than a 50% change in ownership). Temporary differences, which give rise to a net deferred tax asset, are as follows:

  

 

  

As of   April 30, 2018

As of   April 30, 2017

Non-current deferred tax assets:

  

  

  

Net operating loss carryforward

$

(36,020)

(814)

Total deferred tax assets

$

(13,692)

(277)

Valuation allowance

$

13,692

277

Net deferred tax assets

$

-

-


 

The actual tax benefit at the expected rate of 34% differs from the expected tax benefit for the year ended April 30, 2018 as follows:

  

  

Year ended   

 April 30, 2018

Year ended   

 April 30, 2017

Computed "expected" tax expense (benefit)

  

$

(13,415)

(277)

Change in valuation allowance

$

13,415

277

Actual tax expense (benefit)

$

-

-

  

  

  

  

  

  

  

  

  

  

  

  

  

  

 

 22 

  



   

Item 9. Changes In and Disagreements with Accountants on Accounting and Financial Disclosure

  

None

  

Item 9A(T) Controls and Procedures

  


  


  


  

Management’s Report on Internal Controls over Financial Disclosure Controls and Procedures

  

Management is responsible for establishing and maintaining adequate internal control over financial reporting (as defined in Exchange Act Rule 13a-15(f)). The Company’s internal control over financial reporting is a process designed to provide reasonable assurance regarding the reliability of financial reporting and the preparation of financial statements for external purposes in accordance with accounting principles generally accepted in the United States of America. Because of its inherent limitations, internal control over financial reporting may not prevent or detect misstatements. Also, projections of any evaluation of effectiveness to future periods are subject to the risk that controls may become inadequate because of changes in conditions, or that the degree of compliance with the policies or procedures may deteriorate. Under the supervision and with the participation of management, including the Chief Executive Officer and Chief Financial Officer, the Company conducted an evaluation of the effectiveness of the Company’s internal control over financial reporting as of April 30, 2018 using the criteria established in “Internal Control - Integrated Framework” issued by the Committee of Sponsoring Organizations of the Tread way Commission ("COSO").

A material weakness is a deficiency, or combination of deficiencies, in internal control over financial reporting, such that there is a reasonable possibility that a material misstatement of the Company’s annual or interim financial statements will not be prevented or detected on a timely basis. In its assessment of the effectiveness of internal control over financial reporting as of April 30, 2018, the Company determined that there were control deficiencies that constituted material weaknesses, as described below.

  

1.      We do not have an Audit Committee – While not being legally obligated to have an audit committee, it is the management’s view that such a committee, including a financial expert member, is an utmost important entity level control over the Company’s financial statement. Currently the Board of Directors acts in the capacity of the Audit Committee, and does not include a member that is considered to be independent of management to provide the necessary oversight over management’s activities.

  

2.      We did not maintain appropriate cash controls – As of April 30, 2018, the Company has not maintained sufficient internal controls over financial reporting for the cash process, including failure to segregate cash handling and accounting functions, and did not require dual signature on the Company’s bank accounts. Alternatively, the effects of poor cash controls were mitigated by the fact that the Company had limited transactions in their bank accounts.

  

3.      We did not implement appropriate information technology controls – As at April 30, 2018, the Company retains copies of all financial data and material agreements; however, there is no formal procedure or evidence of normal backup of the Company’s data or off-site storage of data in the event of theft, misplacement, or loss due to unmitigated factors.

  

Accordingly, the Company concluded that these control deficiencies resulted in a reasonable possibility that a material misstatement of the annual or interim financial statements will not be prevented or detected on a timely basis by the company’s internal controls.

As a result of the material weaknesses described above, management has concluded that the Company did not maintain effective internal control over financial reporting as of April 30, 2018 based on criteria established in Internal Control- Integrated Framework issued by COSO.

  

System of Internal Control over Financial Reporting

  

Our management is responsible for establishing and maintaining a system of disclosure controls and procedures (as defined in Rule 13a-15(e) and 15d-15(e) under the Exchange Act) that is designed to ensure that information required to be disclosed by us in the reports that we file or submit under the Exchange Act is recorded, processed, summarized and reported, within the time periods specified in the Commission’s rules and forms. Disclosure controls and procedures include, without limitation, controls and procedures designed to ensure that information required to be disclosed by an issuer in the reports that it files or submits under the Exchange Act is accumulated and communicated to the issuer’s management, including its principal executive officer or officers and principal financial officer or officers, or persons performing similar functions, as appropriate to allow timely decisions regarding required disclosure.

 

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An evaluation was conducted under the supervision and with the participation of our management of the effectiveness of the design and operation of our disclosure controls and procedures as of April 30, 2018. Based on that evaluation, our management concluded that our disclosure controls and procedures were not effective as of such date to ensure that information required to be disclosed in the reports that we file or submit under the Exchange Act, is recorded, processed, summarized and reported within the time periods specified in SEC rules and forms.

  

Changes in Internal Control over Financial Reporting

  

There was no change in the Company’s internal control over financial reporting during the quarterly period covered by this report that has materially affected, or is reasonably likely to materially affect, the Company’s internal control over financial reporting.

  

Item 9B. Other Information.

  

None.

  

PART III

  

Item 10. Directors, Executive Officers, Promoters and Control Persons of the Company

  

Directors of the Company are elected by the shareholders to a term of one year and serve until their successors are elected and qualified. Officers of the Company are appointed by the Board of Directors to a term of one year and serve until their successors are duly appointed and qualified, or until the officer is removed from office. The Board of Directors has no nominating, auditing or compensation committees.

The name, age and position of the company officer and director is set forth below:

Name

Age

Position

Since

Ajay Rajendran

26

President, Chief Executive Officer, Treasurer, Chief Financial Officer and Director of the Company

October 24, 2016

Ajay Rajendran has held the offices/positions since the inception of the Company, and he is expected to hold said offices/positions until the next annual meeting of the shareholders. The person named above is the Company’s only officer, director, promoter and control person.

Background Information about The Company’s Officer and Director

Ajay Rajendran, Age 26: Mr. Rajendran, our founder and current sole officer and director, began designing websites as a hobby before institute. He graduated from Indian Institute of Technology Delhi, India in 2013 with a specialty Computer Science and Engineering. From 2013 to 2016 he worked as a project manager at Web media Emarketing - specialized on internet marketing. As a project manager Mr. Rajendran was responsible for the projects of creating websites and improving of sites’ advertisement. In 2016 he decided to leave the Web media Emarketing to start his own business and founded the Company. While working as a project manager, Mr. Rajendran had to be very organized and detailed oriented, skills that have transferred well in his running of our business, also he received very valuable experience in creating of websites.

Corporate Governance

The Company does not have a compensation committee and it does not have an audit committee financial expert. It does not have a compensation committee because its Board of Directors consists of only one director whom is not independent, as he is also an officer. There is no independent audit committee financial expert because it is believed the cost related to retaining a financial expert at this time is prohibitive due to the current circumstances of the Company. Further, because there are only minimal operations at the present time, it is believed the services of a financial expert are not warranted.

 

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Conflicts of Interest

The Company does not currently foresee any conflict of interest.

Section 16(a) Beneficial Ownership Reporting Compliance

16(a) of the Securities Exchange Act of 1934 requires the company directors and executive officers, and persons who own more than ten percent of the Company’s common stock, to file with the Securities and Exchange Commission initial reports of ownership and reports of changes of ownership of its common stock. Officers, directors and greater than ten percent shareholders are required by SEC regulation to furnish the company with copies of all Section 16(a) forms they file. The Company intends to ensure to the best of its ability that all Section 16(a) filing requirements applicable to its officers, directors and greater than ten percent beneficial owners are complied with in a timely fashion.

Item 11. Executive Compensation

  

The following summary compensation table sets forth all compensation awarded to, earned by, or paid to our named executive officer paid by us during the period ended April 30, 2018, in all capacities for the accounts of our executives, including the Chief Executive Officer (CEO) and Chief Financial Officer (CFO):

SUMMARY COMPENSATION TABLE

Name and Principal Position

Year

Salary ($)

Bonus ($)

  

Stock Awards ($)

Option Awards ($)

Non-Equity Incentive Plan Compensation ($)

Non-Qualified Deferred Compensation Earnings ($)

All Other Compensations ($)

Totals ($)

Ajay Rajendran, President, Chief Executive Officer, Treasurer, and Director

2017-2018

0

0

0

0

0

0

0

0

  

Narrative Disclosure to Summary Compensation Table

There are no compensatory plans or arrangements, including payments to be received from the Company with respect to any executive officer, that would result in payments to such person because of his or her resignation, retirement or other termination of employment with the Company, or its subsidiaries, any change in control, or a change in the person’s responsibilities following a change in control of the Company.

Outstanding Equity Awards at Fiscal Year-End

No executive officer received any equity awards, or holds exercisable or unexercisable options, as of the period ended April 30, 2018.

Long-Term Incentive Plans

There are no arrangements or plans in which the Company would provide pension, retirement or similar benefits for our director or executive officer.

 

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Compensation Committee

The Company currently does not have a compensation committee of the Board of Directors. The Board of Directors as a whole determines executive compensation.

Compensation of Directors

Directors are permitted to receive fixed fees and other compensation for their services as directors. The Board of Directors has the authority to fix the compensation of directors. No amounts have been paid to, or accrued to, directors in such capacity.

Security Holders Recommendations to Board of Directors

The Company welcomes comments and questions from the shareholders. Shareholders can direct communications to the Chief Executive Officer, Ajay Rajendran, at our executive offices. However, while the Company appreciates all comments from shareholders, it may not be able to individually respond to all communications. Management attempts to address shareholder questions and concerns in press releases and documents filed with the SEC so that all shareholders have access to information about the Company at the same time. Ajay Rajendran collects and evaluates all shareholder communications. All communications addressed to the director and executive officer will be reviewed by Ajay Rajendran, unless the communication is clearly frivolous.

  

Item 12. Security Ownership of Certain Beneficial Owners and Management and Related Stockholder Matters

  

The following table sets forth certain information at April 30, 2018, with respect to the beneficial ownership of shares of Common Stock by (i) each person known to the Company who owns beneficially more than 5% of the outstanding shares of Common Stock (based upon reports which have been filed and other information known to the Company), (ii) the Director, (iii) the Executive Officer and (iv) our Executive Officer and Director as a group.

Beneficial Name of Owner

No. ofShares Before Offering

No. ofShares After Offering

Percentage of Ownership

Ajay Rajendran

3,000,000

5,035,000

60%

  

(1) Under Rule 13d-3 promulgated under the Exchange Act, a beneficial owner of a security includes any person who, directly or indirectly, through any contract, arrangement, understanding, relationship, or otherwise has or shares: (i) voting power, which includes the power to vote, or to direct the voting of shares; and (ii) investment power, which includes the power to dispose or direct the disposition of shares. Certain shares may be deemed to be beneficially owned by more than one person (if, for example, persons share the power to vote or the power to dispose of the shares). In addition, shares are deemed to be beneficially owned by a person if the person has the right to acquire the shares (for example, upon exercise of an option) within 60 days of the date as of which the information is provided. In computing the percentage ownership of any person, the amount of shares is deemed to include the amount of shares beneficially owned by such person (and only such person) by reason of these acquisition rights.

Changes in Control

There are no present arrangements or pledges of the Company’s securities which may result in a change in control of the Company.

Future Sales by Principal Shareholders

A total of 3,000,000 shares have been issued to the Company’s officer, director and affiliate and are restricted securities, as that term is defined in Rule 144 of the Rules and Regulations of the SEC promulgated under the Act. Under Rule 144, such shares can be publicly sold, subject to volume restrictions and certain restrictions on the manner of sale, commencing one year after their acquisition. Any sale of these shares (after applicable restrictions expire) may have a depressive effect on the price of the Company’s common stock in any market that may develop, of which there can be no assurance. The principal shareholders do not have any plans to sell their shares at any time after this offering is complete.

 

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Item 13. Certain Relationships and Related Transactions

  

We received our initial funding of $3,000 through the sale of common stock to our President, Ajay Rajendran, who purchased 3,000,000 shares of our common stock at $0.001 per share on April 10, 2017.

The shares that were issued to Ajay Rajendran were issued in transactions that were exempt from the registration requirements of the Securities Act pursuant to Section 4(2) of the Securities Act.

Except for the foregoing, none of the following persons has any direct or indirect material interest in any transaction to which the Company was or is a party since the beginning of the last fiscal year, or in any proposed transaction to which the Company proposes to be a party:

                   (A)  any of the director(s) or executive officer(s);

                   (B)  any nominee for election as one of the Companys direction

                   (C)  any person who is known by the Company to beneficially own, directly or indirectly, shares carrying more than 5% of the voting rights attached to the Companys Common Stock, or

                   (D)  any member of the immediate family (including spouse, parents, children, siblings and in-laws) of ny of the foregoing persons named in paragraph (A),(B) or (C) above.

               There are not currently any conflicts of interest by or among the Company’s current officer, director, key employee or advisors. The Company has not yet formulated a policy for handling conflicts of interest, if any arise; however, it intends to do so upon completion of this offering and, in any event, prior to hiring any additional employees.

Item 14. Principal Accountant Fees and Services 

  

During fiscal year ended April 30, 2018, we incurred approximately $19,898 in fees to our principal independent  accountants for professional services rendered in connection with the audit of our April 30, 2017 financial statements and for the reviews of our financial statements for the quarters ended July 31, 2017, October 31, 2017, and January 31, 2018.

  

PART IV

  

Item 15. Exhibits

  

The following exhibits are included as part of this report by reference:

  

  

  

  

31.1 

  

Certification of Chief Executive Officer pursuant to Securities Exchange Act of 1934 Rule 13a-14(a) or 15d-14(a).

  

  

  

32.1 

  

Certifications pursuant to Securities Exchange Act of 1934 Rule 13a-14(b) or 15d-14(b) and 18 U.S.C. Section 1350, as adopted pursuant to Section 906 of the Sarbanes- Oxley Act of 2002.

  

  

  

  

  

 

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SIGNATURES

In accordance with the requirements of the Securities Act of 1933, the registrant certifies that it has reasonable grounds to believe that it meets all of the requirements for filing on Form S-1 and authorized this registration statement to be signed on its behalf by the undersigned, in Chennai August 13, 2018.

BELISS CORP.

[beliss_10kapril302018004.gif] By: /s/ Ajay Rajendran   

      Ajay Rajendran

  Chief Executive Officer,

      Chief Financial Officer,

      Principal Accounting Officer,

      Director

  

  

 

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