Apple Inc. - FORM 8-K - EX-99.2 - EXHIBIT 99.2

file	filename
8-K - 8-K - Apple Inc.	a8-kq320186302018.htm
EX-99.1 - EXHIBIT 99.1 - Apple Inc.	a8-kexhibit991q320186302018.htm



															Exhibit 99.2

Apple Inc.
Q3 2018 Unaudited Summary Data
(Units in thousands, Revenue in millions)


		Q3 2018			Q2 2018			Q3 2017			Sequential Change				Year/Year Change
			Revenue			Revenue			Revenue				Revenue				Revenue
Reportable Segments
	Americas		$	24,542		$	24,841		$	20,376			-1	%			20	%
	Europe		12,138			13,846			10,675				-12	%			14	%
	Greater China		9,551			13,024			8,004				-27	%			19	%
	Japan		3,867			5,468			3,624				-29	%			7	%
	Rest of Asia Pacific		3,167			3,958			2,729				-20	%			16	%
Total Apple			$	53,265		$	61,137		$	45,408			-13	%			17	%

		Q3 2018			Q2 2018			Q3 2017			Sequential Change				Year/Year Change
		Units	Revenue		Units	Revenue		Units	Revenue		Units		Revenue		Units		Revenue
Product Summary
	iPhone ⁽¹⁾	41,300	$	29,906	52,217	$	38,032	41,026	$	24,846	-21	%	-21	%	1	%	20	%
	iPad ⁽¹⁾	11,553	4,741		9,113	4,113		11,424	4,969		27	%	15	%	1	%	-5	%
	Mac ⁽¹⁾	3,720	5,330		4,078	5,848		4,292	5,592		-9	%	-9	%	-13	%	-5	%
	Services ⁽²⁾		9,548			9,190			7,266				4	%			31	%
	Other Products ⁽¹⁾⁽³⁾		3,740			3,954			2,735				-5	%			37	%
Total Apple			$	53,265		$	61,137		$	45,408			-13	%			17	%


(1)	Includes deferrals and amortization of related software upgrade rights and non-software services.
(2)	Includes revenue from Digital Content and Services, AppleCare, Apple Pay, licensing and other services. Services revenue in the third quarter of 2018 included a favorable one-time item of $236 million in connection with the final resolution of various lawsuits.
(3)	Includes sales of AirPods, Apple TV, Apple Watch, Beats products, HomePod, iPod touch and other Apple-branded and third-party accessories.

Apple Inc. - FORM 8-K - EX-99.2 - EXHIBIT 99.2 - July 31, 2018