Attached files
Exhibit
14.1
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NEW AGE BEVERAGES CORPORATION
1700 EAST 68TH AVENUE
DENVER, COLORADO 80229
WWW.NEWAGEBEV.COM
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New Age Beverages Code of Ethics and Conduct
New Age
Beverages Corporation is committed to conducting our business in
accordance with applicable laws, rules, and regulations and the
highest standards of business ethics. This Code of Business Ethics
and Conduct reflects the business practices and principles of
behavior that support this commitment. We expect every officer,
director, and associate of the Company, its subsidiaries and
affiliates to read and understand the Code of Ethics and abide by
it in the performance of his/her business responsibilities. The
Code of Ethics is designed to represent key guiding principles for
the Company’s officers, directors, and associates and should
not be understood to replace or eliminate any additional
obligations set forth in applicable Company personnel policies or
agreements.
This
Code of Ethics does not cover every issue that may arise. If you
have any questions about the proper course of conduct in any
situation, you should seek assistance from your manager, the
Company’s legal counsel or other Company
resources.
To the
extent that a law conflicts with a policy in this Code of Ethics
you must comply with the law; however, if a local custom or policy
conflicts with this Code of Ethics, you must comply with the Code
of Ethics.
Each
Company associate must abide by our Code of Ethics. Adherence to
the Code of Ethics is a condition to employment and is not optional
or a sometimes when convenient
thing. Violators of the Code of Ethics or people that
don’t live our values are subject to disciplinary action, up
to and including termination of employment. Violations of the Code
of Ethics by agents of the Company might also result in
disciplinary action against those officers, directors or associates
with responsibility and oversight of those agents. Violations of
this Code of Ethics may also mean that you or the Company’s
agents are breaking the law, subjecting you (and possibly the
Company) to criminal or civil sanctions or penalties, including
monetary fines and/or prison.
The Code
"Always choose the harder right versus the easier
wrong.”
Every
thing that we do as a firm and individual team members should be
judged against this ideal. The NBEV Code of Conduct is one of the
ways we put “Choosing the Harder Right” into practice.
It’s built around the knowledge that everything we do in
connection with our work at NBEV will be, and should be, measured
against the highest possible standards of ethical business conduct.
We set the bar that high for possible, because we want the best
people in the world, and only want people and leaders
of character. Our commitment to the highest standards helps
us hire great people, build great products, and drive superior
value for all our business partners. Trust, candor and mutual
respect among associates are the foundation of our success, and
they are something we need to earn and build on every
day.
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NEW AGE BEVERAGES CORPORATION
1700 EAST 68TH AVENUE
DENVER, COLORADO 80229
WWW.NEWAGEBEV.COM
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Please
follow Your Code both its
spirit and letter, always bearing in mind that each of us has a
personal responsibility to incorporate, and to encourage all fellow
NBEV owners to incorporate, the principles of the Code into our
work. And if you have a question or ever think that one of your
fellow owners of the company as a whole may be falling short of our
commitment, don’t be silent. We want -- and need -- to hear
from you.
Who is the code for?
We
expect all of our fellow owners and Board members to know and
follow the Code. Failure to do so will result in disciplinary
action, including termination of employment. In addition, although
the Code is specifically written for our own associates and Board
members, we expect all our partners, consultants and others who
work with or provide services to NBEV to follow the Code in
connection with their work with us. Failure of a supplier or
business partner, consultant or other service provider to follow
the Code will end in termination of their relationship with New
Age.
What if I have a Code-related question or concern?
If you
have a question or concern, don’t just sit there. You can
contact your manager, or anyone in HR, or the CEO directly to
report the concern. New Age prohibits retaliation against any
worker at the Company who reports or participates in an
investigation of a possible violation of our Code. If you believe
you are being retaliated against, please contact the CEO personally
or HR directly.
I. Serve our business partners
“Build value-based relationships, by providing the best
brands with the best return for all”
Our
business partners value New Age because we work hard to provide the
best products, best brands, best value, and best service and return
for them. They also value us because we hold ourselves to a higher
standard in how we treat business partners and operate overall.
Keeping the following principles in mind will maintain that high
standard:
●
Integrity
Our reputation as a
company that can be trusted is our most valuable asset, and it is
up to all of us to make sure that we continually earn that trust.
All of our communications and other interactions with our business
partners should increase their trust in us with every
interaction.
●
Responsiveness
Part of being
useful and honest is being responsive: We live by the sunset rule
(email/other response by sunset that day). We take pride in
responding to communications from our business partners and
consumers, whether questions, problems or compliments. If something
is broken, fix it.
●
Take Action
Any time you feel
our business partners or consumers aren’t being put
first—let someone in the company know about it. Continually
improving our products and services takes all of us, and
we’re proud that New Age puts consumers first.
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NEW AGE BEVERAGES CORPORATION
1700 EAST 68TH AVENUE
DENVER, COLORADO 80229
WWW.NEWAGEBEV.COM
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II. Respect Each Other
“Respect and be loyal to your partners, and do your share to
make things happen”
We love
a candid, open and challenging workplace, where associates have the
opportunity to reach their fullest potential. Each New Ager is
expected to do their best to create a respectful workplace culture
that is free of harassment, intimidation, bias and unlawful
discrimination of any kind. Please read the Associate Handbook that
covers in greater detail how we should conduct ourselves at
work.
●
Positive Environment
New Age
prohibits unlawful harassment in any form – verbal, physical
or visual. If you believe you’ve been harassed by anyone at
New Age, or by a New Age partner or vendor, you should immediately
report the incident to your supervisor, Human Resources or both.
Similarly, supervisors and managers who learn of any such incident
should immediately report it to Human Resources. HR will promptly
and thoroughly investigate any complaints and take appropriate
action.
●
Drugs and Alcohol
Our position
on substance abuse is simple: It doesn't work with our values, or
the health and safety of our associates, we don’t permit it,
and we don’t care if they have any special get out of jail
free card to go with it. Consumption of alcohol is not banned at
our offices, but use good judgment and never drink in a way that
leads to impaired performance or inappropriate behavior, endangers
the safety of others or violates the law. Illegal drugs in our
offices or at sponsored events are strictly prohibited. If a
manager has reasonable suspicion to believe that an
associate’s use of drugs and/or alcohol may adversely affect
the associate’s job performance or the safety of the
associate or others in the workplace, the manager may request an
alcohol and/or drug screening. A reasonable suspicion may be based
on observed symptoms such as the associate’s appearance,
behavior or speech.
●
Equal Opportunity Employment
Employment here is based solely upon individual abilities
and qualifications. We don't care what color of skin they may have,
the religion they subscribe to, their gender they identify with or
anything. We love all God’s children, and cherish diversity
in all forms. We abhor and strictly prohibit unlawful
discrimination or harassment of any kind, including discrimination
or harassment on the basis of race, color, religion, veteran
status, national origin, ancestry, pregnancy status, sex, gender
identity or expression, age, marital status, mental or physical
disability, medical condition, sexual orientation or any other
characteristics protected by law. We also make all reasonable
accommodations to meet our obligations under laws protecting the
rights of the disabled.
●
Safe Workplace
We are committed
to a violence-free work environment, and we will not tolerate any
level of violence or the threat of violence in the workplace. Under
no circumstances should anyone bring a weapon of any type to work.
If you become aware of a violation of this policy, you should
report it to Human Resources immediately. In case of potential
violence, contact New Age Security.
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NEW AGE BEVERAGES CORPORATION
1700 EAST 68TH AVENUE
DENVER, COLORADO 80229
WWW.NEWAGEBEV.COM
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●
Dog Policy We are dog (and kid)
friendly.
New Age’s affection for our canine friends
is a part of our “Live Family” corporate culture. We
sort of accept cats and other animals/pets, but feel if they visit
our offices they might get harassed and we don't accept harassment
for any gender/mammal type, so we don't recommend it.
III. Avoid Conflicts of Interest
“Put the Company First…Think and Act like an
Owner”
In
working at New Age, we have an obligation to always do what’s
best for the Company and our business partners. When you are in a
situation in which competing loyalties could create a personal
benefit for you, your friends or your family, you may be faced with
a conflict of interest. All of us should avoid conflicts of
interest and circumstances that reasonably present the appearance
of a conflict. When faced with a potential conflict of interest,
ask yourself:
●
Would this activity
create an incentive for me, or be perceived by others to create an
incentive for me, to benefit my friends, my family or
myself?
●
Would this harm my
reputation or potentially harm New Age?
●
Would this activity
embarrass New Age or me if it showed up on the net?
If the
answer to any of these questions is “yes,” the
relationship or situation is likely to create a conflict of
interest, and you should avoid it. Below, we provide guidance in
seven areas where conflicts of interest often arise:
●
Inventions
●
Personal
investments
●
Outside employment,
advisory roles, board seats, and starting your own
business
●
Business
opportunities found through work
●
Friends and
relatives; co-worker relationships
●
Accepting gifts,
entertainment and other business courtesies
●
Use of New Age
products and services
In each
of these situations, the guidance is the same – if you are
considering entering into a situation that creates a conflict of
interest, just say no – and go back to our overriding
principle, “Choose the harder
right versus the easier wrong.” Just say no. If you
are in a situation that may create a conflict of interest, or the
appearance of a conflict of interest, review the situation with
your manager.
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NEW AGE BEVERAGES CORPORATION
1700 EAST 68TH AVENUE
DENVER, COLORADO 80229
WWW.NEWAGEBEV.COM
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Inventions
All inventions developed while under New
Age’s, subsidiary companies, or predecessor companies are the
property of New Age. In addition, developing or helping to develop
outside inventions that a) relate to New Age’s existing or
reasonably anticipated products and services, b) relate to your
position at New Age, or c) are developed using New Age corporate
resources may create conflicts of interest. If you have any
questions about potential conflicts or intellectual property
ownership involving an outside invention or other intellectual
property, please consult HR.
Personal Investments
Avoid making personal
investments in companies that are New Age competitors or business
partners when the investment might cause, or appear to cause, you
to act in a way that could harm New Age.
When determining
whether a personal investment creates a conflict of interest,
consider the relationship between the business of the outside
company, New Age’s business and what you do at New Age,
including whether the company has a business relationship with New
Age that you can influence and the extent to which the company
competes with New Age. You should also consider 1) any overlap
between your specific role at New Age and the company’s
business, 2) the significance of the investment, including the size
of the investment in relation to your net worth, 3) whether the
investment is in a public or private company, 4) your ownership
percentage of the company, and 5) the extent to which the
investment gives you the ability to manage and control the company.
Outside Employment, Advisory Roles, Board Seats and Starting Your
Own Business Avoid accepting employment, advisory positions
or board seats with New Age competitors or business partners when
your judgment could be, or could appear to be, influenced in a way
that could harm New Age. Additionally, because board seats come
with fiduciary obligations that can make them particularly tricky
from a conflict of interest perspective, you should notify your
manager before accepting a board seat with any outside company. New
Age board members and associates who are VP and above should also
notify the Governance and Compliance Committee of the Board.
Finally, do not start your own business if it will compete with New
Age.
Friends and Relatives; Co-Worker Relationships
Avoid
participating in a potential or existing New Age business
relationship involving your spouse, relatives, significant other,
or close friends.
Notwithstanding, just because a relative,
spouse/significant other or close friend works at New Age or
becomes a New Age competitor or business partner doesn’t mean
there is a conflict of interest. However, if you are also involved
in that New Age business relationship, it can be very sensitive.
The right thing to do in that situation is to discuss the
relationship with your manager and the Board Compliance and
Governance Committee.
Finally, romantic relationships
between co-workers are fine, but can, depending on the work roles
and respective positions of the co-workers involved, create an
actual or apparent conflict of interest. If a romantic relationship
does create an actual or apparent conflict, it may require changes
to work arrangements or even the termination of employment of
either or both individuals involved. Consult New Age’s
Associate Handbook for additional guidance on this
issue.
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NEW AGE BEVERAGES CORPORATION
1700 EAST 68TH AVENUE
DENVER, COLORADO 80229
WWW.NEWAGEBEV.COM
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●
Accepting Gifts or Entertainment
Accepting gifts or entertainment from a New Age competitor
or business partner can easily create the appearance of a conflict
of interest, especially if the value of the item is significant
(over $250.00).
Generally, acceptance of inexpensive
“token” non-cash gifts is permissible (sporting or
other consumer events on
occasion). In addition, infrequent and moderate business
meals and entertainment with clients and infrequent invitations to
attend local sporting events and celebratory meals with clients can
be appropriate aspects of many New Age business relationships,
provided that they aren’t excessive and don’t create
the appearance of impropriety. Before accepting any gift, please
obtain manager approval.
Contact HR if you have any
questions.
●
Use of New Age Products or Stuff
Avoiding potential conflicts of interest also means that you
should not use New Age products, buildings, services or information
in a way that benefits you or creates the appearance that you have
an unfair advantage or benefit. For example, you should never
approve New Age accounts, services or credits for yourself, your
friends, or family members. If you find yourself subject to a
conflict of interest regarding a New Age product or service,
discuss the situation with your manager.
●
Reporting
Ethics &
Compliance will periodically report to the New Age Board
Governance and Compliance Committee all matters involving New Age
officers – VPs and above –and will periodically report
all matters involving New Age executive officers and Board members
approved under this section.
IV. Preserve Confidentiality
“Loose tweets, sink fleets”
If
someone does not have a need to know information, don't share it.
Our responsibilities extend beyond not revealing confidential New
Age material – we must also:
●
Properly secure,
label and dispose of confidential New Age material;
●
Safeguard
confidential information that New Age receives from under
NDA’s; and
●
Take steps to keep
our trade secrets and other intellectual property trade
secrets.
Confidential Information
New Age’s
“confidential information” includes financial, product
or other information. Make sure that confidential company material
stays that way; don’t disclose it outside of New Age without
authorization. At times, a particular project or negotiation may
require you to disclose confidential information to another party:
Disclosure of this information
should be on a “need to know” basis and only under a
non-disclosure agreement. If in doubt, put in place an NDA.
There may be “gray areas” in which you will need
to apply your best judgment in making sure you don’t disclose
any confidential information. If you’re in a gray area, run.
Don’t tell your significant other or family members
anything confidential.
New Age Partners
Just as you are careful not to
disclose confidential New Age information, it’s equally
important not to disclose any confidential information from our
partners. Don’t accept confidential information from other
companies without first having all parties sign an appropriate NDA
in place. Even after the agreement is signed, try only to accept as
much information as you need to accomplish your business
objectives.
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NEW AGE BEVERAGES CORPORATION
1700 EAST 68TH AVENUE
DENVER, COLORADO 80229
WWW.NEWAGEBEV.COM
|
Competitors/Former Employers
We respect our
competitors and want to compete with them honorably, but crush them
and their will to continue to compete at the same time. But we
don’t want their confidential information. The same goes for
confidential information belonging to any New Ager’s former
employers. If an opportunity arises to take advantage of a
competitor’s or former employer’s confidential
information, don’t do it. Should you happen to come into
possession of a competitor’s confidential information,
contact Legal or HR immediately.
Outside Communications and Research
You probably know
that our policy is to be extremely careful about disclosing company
information, and never to disclose any confidential information
without authorization. It’s also a bad idea to post your
opinions or information about New Age on the Internet, even if not
confidential, unless you’re authorized to do so as part of
your job. Your comments may be attributed to New Age, even though
you didn’t mean it that way. And never discuss the company
with the press and do not accept any public speaking
engagement.
V. Protect New Age’s Assets
“It’s your business, treat it that
way”
New Age
is earning a well-deserved reputation for generosity with our
associate stock benefits, performance bonus program and openness
with confidential information shared within the company. Our
ability to continue these practices depends on how well we conserve
company resources and protect company assets and
information.
Intellectual Property
New Age’s intellectual
property rights (our trademarks, logos, copyrights, trade secrets,
“know-how” and patents) are among our most valuable
assets. Unauthorized use can lead to their loss or serious loss of
value. Any use of New Age’s trademarks and logos must be
cleared in advance by the Marketing team. Report any suspected
misuse of trademarks, logos or other New Age intellectual property
to Legal.
Likewise, respect the intellectual property rights
of others. Inappropriate use of others’ intellectual property
may expose New Age and you to criminal and civil fines and
penalties. Please seek advice from Legal before you solicit, accept
or use proprietary information from others or let others use or
have access to New Age proprietary information. You should also
check with Legal if developing a product that uses content not
belonging to New Age. Failing to do so may lead to legal claims
against New Age, as well as significant damage to the
company’s reputation. Please seek guidance from Legal and/or
HR on any intellectual property question.
Company Equipment
New Age gives us the tools and
equipment we need to do our jobs effectively, but counts on us to
be responsible and not wasteful with the New Age stuff we are
given. Company funds, beverages or equipment and other physical
assets are not to be requisitioned for purely personal
use.
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NEW AGE BEVERAGES CORPORATION
1700 EAST 68TH AVENUE
DENVER, COLORADO 80229
WWW.NEWAGEBEV.COM
|
●
Networks/Passwords The New Age’s
dropboxes and networks are critical aspects of our company’s
property, both physical and intellectual. Be sure to follow all
security policies. If you have any reason to believe that our
network security has been violated – for example, you lose
your laptop or smart phone or think that your network password may
have been compromised – please promptly report the incident
to your manager.
●
Associate Data
We collect and
store personal information from associates. Access this data only
in line with local law and New Age internal policies, and keep it
secure according to those standards.
●
Security
If you’re not
careful, unfortunately nefarious people may help themselves to your
stuff. Guard it and be smart. Always secure your laptop, important
equipment and your personal belongings, even while on New
Age’s premises. Promptly report any suspicious activity to
HR.
●
Use of New Age’s Equipment and
Facilities
Anything you do using New Age’s
stuff (i.e. our computers, mobile devices, network, warehouse,
etc.) might be disclosed to those outside the company. For example,
New Age may be required by law to monitor, access and disclose the
contents of corporate email, voicemail, computer files and other
materials on our electronic facilities or on our premises. In
addition, the company may monitor, access and disclose associate
communications and other information on our corporate electronic
facilities or on our premises at the Company’s full
discretion, and typically for such purposes such as protecting
associates and business partners, maintaining the security of
resources and property, or investigating suspected associate
misconduct.
VI. Ensure Financial Integrity and Responsibility
“Treat every penny, as if it is your own, and your
last”
Financial
integrity and fiscal responsibility are core aspects of
professionalism. This implies more than just accurate reporting of
our financials. The money we invest on behalf of New Age is not
ours; it’s the company’s and, ultimately, our
shareholders’. Each person at New Age as a fellow owner
– not just those in Finance – has a role in making sure
that money is appropriately spent, our financial records are
complete and accurate and internal controls are being honored. This
matters every time we hire a new vendor, expense something to New
Age, sign a new business contract or enter into any deals on New
Age’s behalf.
To make
sure that we get this right, New Age maintains a system of
externally audited internal controls to reinforce our compliance
with legal, accounting, tax and other regulatory requirements in
every location in which we operate. Stay in full compliance with
our system of internal controls, and don’t hesitate to
contact HR or Finance if you have any questions. What follows are
some core concepts that lie at the foundation of financial
integrity and fiscal responsibility here at New Age.
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NEW AGE BEVERAGES CORPORATION
1700 EAST 68TH AVENUE
DENVER, COLORADO 80229
WWW.NEWAGEBEV.COM
|
Spending New Age’s Money
As a rule, don’t
spend ours, spend others. A core New Age value has always been to
spend money wisely, and to ensure there is a direct correlation to
profitable revenue. 100% of costs drop to the bottom line versus
10% of sales, so every penny invested better be done wisely. When
you submit an expense for reimbursement or spend money on New
Age’s behalf, make sure that the cost is 100% in line with
Corporate Expense Policy, reasonable, directly related to company
business and supported by appropriate documentation. Always record
the business purpose and always record the full names and titles of
the people who attended as well as the reason for the dinner) and
comply with other submission requirements. As mentioned, the best
expense is someone else’s. If you’re uncertain about
whether you should spend money or submit an expense for
reimbursement, check with your manager. Managers (but frankly all
of us as fellow owners) are responsible for all money spent and
expenses incurred by their direct reports, return on those
investments and should carefully review such spend and expenses
before approving.
Signing a Contract
Each time you enter into a
business transaction on New Age’s behalf, there should be
documentation recording that agreement, approved by the Legal
Department. Signing a contract on behalf of New Age is a very big
deal. Never sign any contract on behalf of New Age unless all of
the following are met:
●
You are authorized
to do so under our Signature Authority and Approval Policy. If you
are unsure whether you are authorized, ask your
manager;
●
The contract has
been approved by Legal. If you are using an approved New Age form
contract, you don’t need further Legal approval unless you
have made changes to the form contract or are using it for other
than its intended purpose; and
●
You have studied
the contract, understood its terms and decided that entering into
the contract is in New Age’s interest.
All
contracts at New Age should be in writing and should contain all of
the relevant terms to which the parties are agreeing – New
Age does not permit “side agreements,” oral or
written.
Recording Transactions
If your job involves the
financial recording of our transactions, make sure that
you’re fully familiar with all of the New Age policies that
apply. Immediately report any transactions that you think are not
being recorded correctly.
Reporting Financial or Accounting Irregularities You should
never, ever interfere in any way with the auditing of New
Age’s financial records. Similarly, you should never falsify
any record or account, including time reports, expense accounts and
any other New Age records. If you suspect or observe any of the
conduct mentioned above or, for that matter, any irregularities
relating to financial integrity or fiscal responsibility, no matter
how small, immediately report them to the CEO or Board Governance
Committee.
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NEW AGE BEVERAGES CORPORATION
1700 EAST 68TH AVENUE
DENVER, COLORADO 80229
WWW.NEWAGEBEV.COM
|
Hiring Suppliers
As New Age grows, we enter into more
and more deals with suppliers of equipment and services. We should
always strive for the best possible deal for New Age, and gain at
least 3 bids for every major expenditure over $1000.00. While price
is very important, it isn’t the only factor worth considering
(but most of the time it is). Quality, service, reliability and the
terms and conditions of the proposed deal may also affect the final decision.
Please do not hesitate to contact the Purchasing team if you have
any questions regarding how to procure equipment or
services.
Retaining Records
It’s important that we keep
records for an appropriate length of time. The New Age Record
Retention Policy suggests minimum record retention periods for
certain types of records. These are great guidelines, but keep in
mind that legal requirements, accounting rules and other external
sources sometimes specify longer retention periods for certain
types of records, and those control where applicable. In addition,
if asked by Finance, Legal or HR to retain records relevant to a
litigation, audit or investigation, do so until Legal tells you
retention is no longer necessary.
VII. Obey the Law
“Embody integrity in all we do, be direct and honest and
forthright. Never be content with the half-truth when the whole can
won.”
New Age
takes its responsibilities to comply with laws and regulations very
seriously and each of us is expected to comply with applicable
legal requirements and prohibitions. While it’s impossible
for anyone to know all aspects of every applicable law, you should
understand the major laws and regulations that apply to your
work.
New Age
is committed to competing honorably and with character, but with
unrelenting aggressiveness.
Insider Trading Laws
There are specific windows when
associates are allowed to trade in NBEV stock. Any use of nonpublic
information to buy or sell stock, or to pass it along to others so
that they may do so, could constitute insider trading. Insider
trading not only violates this Code, it violates the law.
Don’t do it and ensure that you are only trading during
non-blackout windows. Choose the
harder right.
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NEW AGE BEVERAGES CORPORATION
1700 EAST 68TH AVENUE
DENVER, COLORADO 80229
WWW.NEWAGEBEV.COM
|
Anti-Bribery Laws
Like all businesses, New Age is
subject to lots of laws, both U.S. and non-U.S., that prohibit
bribery in virtually every kind. The rule for us at New Age is
simple – don’t bribe anybody, anytime, for any reason.
You should be careful when you give gifts and pay for meals
(although we never want to do or pay for these things anyway),
entertainment or other on behalf of New Age. We want to avoid the
possibility that the gift, entertainment or other could be
perceived as a bribe. Several laws around the world, including the
U.S. Foreign Corrupt Practices Act and the UK Bribery Act,
specifically prohibit offering or giving anything of value to
government officials to influence official action or to secure an
improper advantage. This not only includes traditional gifts, but
also things like meals, travel, political or charitable
contributions and job offers for government officials’
relatives.
The U.S. also has strict rules that severely
limit the ability of a company or its associates to give gifts and
business courtesies to a U.S. government official and also limit
the official’s ability to accept such gifts.
VIII. Summary
“Be purpose driven…and change the world. We can all be
proud of our Company and he difference we will make in the
world.
It’s
impossible to spell out every possible ethical scenario we might
face that might not be explicit in the Code. Consequently, we must
rely on the choosing the harder right principle, our values, and on
one another’s good judgment to uphold a high standard of
integrity for our Company and ourselves. We expect all New Agers to
be guided by both the letter and the spirit of this Code.
Sometimes, identifying the right thing to do isn’t an easy
call, and sometimes it's a harder choice than an apparent easier or
faster wrong. If you aren’t sure, don’t be afraid to
ask And remember… choose the harder right versus, to keep the
identity of New Age untarnished and unsullied, to rise above the
common level of man, and to create our Company that we can all be
proud of, own, and be part of as we work together to change the
world by providing consumers healthier alternatives.