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Edison Insights Series:
Edison Energy Strategy Overview
September 18, 2017
Exhibit 99
Statements contained in this presentation about future performance, including, without limitation, operating results, capital
expenditures, rate base growth, dividend policy, financial outlook, and other statements that are not purely historical, are
forward-looking statements. These forward-looking statements reflect our current expectations; however, such statements
involve risks and uncertainties. Actual results could differ materially from current expectations. These forward-looking
statements represent our expectations only as of the date of this presentation, and Edison International assumes no duty to
update them to reflect new information, events or circumstances. Important factors that could cause different results include,
but are not limited to the:
• ability of Edison International to develop Edison Energy Group, manage new business risks, and recover and earn a rate of
return on its investment in newly developed or acquired businesses;
• the outcome of the strategic review of Edison Energy Group, which may include changes to existing competitive business
models and/or exit of certain business activities; and
• risks associated with cost allocation, including the potential movement of costs to certain customers, caused by the ability
of cities, counties and certain other public agencies to generate and/or purchase electricity for their local residents and
businesses, along with other possible customer bypass or departure due to increased adoption of distributed energy
resources or technological advancements in the generation, storage, transmission, distribution and use of electricity, and
supported by public policy, government regulations and incentives.
Other important factors are discussed under the headings “Risk Factors” and “Management’s Discussion and Analysis” in
Edison International’s Form 10-K, most recent Form 10-Q, and other reports filed with the Securities and Exchange
Commission, which are available on our website: www.edisoninvestor.com. These filings also provide additional information on
historical and other factual data contained in this presentation.
Forward-Looking Statements
1September 18, 2017
September 18, 2017 2
• Announced plans to shut
down Edison Water
Resources and de-
emphasize Edison
Transmission
November 2016
• Edison International
undertakes a
strategic review of
all its competitive
businesses
(announced on Q3
earnings call)
July 2017
• Reorganization and
realignment of Edison
Energy Group structure
• Announced evaluation
of sale opportunities of
SoCore Energy on Q2
earnings call
• Edison International
acquired three companies –
Altenex, Delta and
ENERActive - which formed
the foundation for an
integrated Edison Energy
business model
December 2015
Edison Energy Group Strategic Review Outcomes
Edison International remains committed to establishing successful competitive businesses
that complement our regulated business at Southern California Edison
January 2017
• Launched Edison Energy
brand to energy users
nationwide
March 2016
Edison Energy’s Pathway to Success
September 18, 2017 3
Break-even rate: end of 2019
5% near-term customer
penetration rate
Proving the opportunity
• Successful capture and delivery of managed portfolio solutions to target customers
• Earnings breakeven by end of 2019
• No significant additional investments during proof of concept phase
Scaling the opportunity
• Expanding customer base and services
• Deploying capital for customer solutions and performance contracting where risk adjusted returns
are prudent
What does it take?
• Customer engagement – incremental engagement at the C-suite for managed portfolio solutions
• Data analytics platform – fully developed, differentiated, and scalable capability that delivers
material energy value
• Integrated solutions provider - integrated business offerings that seamlessly incorporate service
line and managed portfolio solutions
Representative Industry Segments:
Automotive Manufacturing
Chemical Processing
Big Box Retailers
Pharmaceuticals
Hospitals
September 18, 2017 4
Addressable Market Priority Customer Segments
Identified ~250 priority
customers with high level of
energy spend
Addressable Market and Target Customers
In 2014, Edison International began evaluating
an energy services business for large C&I
customers
• Found that 13%, or $27 billion, of all US C&I
annual energy spend was on non-grid
sources1 and would increase to 19%, or $39
billion, over the next decade
• Focusing only on large companies with
revenues greater than $1 billion per year
yielded a total addressable market of $22
billion
In 2017, additional customer segmentation
research narrowed our initial focus to 11
specific customer segments where Edison
Energy services were best matched to customer
needs
• Assuming the same percentages of annual
non-grid1 to total spend (13%-19%), our
current view is a near term addressable
market in the range of $7 – 9 billion dollars
within our targeted segments which includes
both capital deployment and service dollars
1. Non-grid investments include distributed generation, energy efficiency and energy services.
5
Future state
Managed Portfolio
Solutions
Current state
Altenex
ENERActive
Providing Point Solutions
Optimized solutions
based on robust
analytics of the
customer’s energy
portfolio
Delta
Implementation through
existing service lines or
brokering with third parties
Renewable Energy
Advisory (Altenex)
Energy Supply
Advisory (Delta)
Energy Engineering
Solutions
(ENERActive)
Edison Energy’s strategy is to grow the existing service lines, and to establish the Managed
Portfolio Solutions through hiring and the development of data analytics platform
Providing Integrated Solutions
Competitive Business Strategy
September 18, 2017
Product centric companies and large
conglomerates with energy businesses such as
Honeywell, General Electric and Schneider
Electric
Dedicated ESCOs at regional or national levels
such as Ameresco
Utilities and competitive retail energy
providers with specialized energy businesses
such as Engie
Consulting / technology companies with an
energy focus such as Accenture and EnerNOC
Specialized niche energy consulting firms
that focus on an aspect of energy
management or a specific domain like
hospitals or groceries such as Green Hotels
Global
Key Competitors
September 18, 2017 6
Meaningful competition in the energy services space, but highly fragmented
Independent: not tied to a particular
technology or product (customer pull vs.
product push)
Comprehensive: full range of solutions
(external supply, self-generation, demand)
considered
Deep Expertise: understand the energy
choices relevant to a specific industry from
prior work
Data Driven: proprietary data analytics
platform to generate actionable insights and
solutions for customers
Edison Energy Differentiators
Edison Energy Competitive Differentiators
September 18, 2017 7
Appendix
Description
• Renewable energy advisory and
procurement broker that
deploys a marketplace approach
to arrange long-term supply
contracts under PPAs via off-site
and on-site renewables
• Brokers 10-20 year power
purchase agreements between
corporations and developers
• Signs customers to exclusive
advisory agreements
• Performance engineering
consulting, energy planning,
efficiency auditing, new
construction commission,
retro-commissioning, and
design-build services
• Provides real-time monitoring
that includes reporting,
analytics, and corrective actions
through its software tool
• Energy supply acquisition and
energy advisory offerings that
provides supply and
commodity hedging strategies
and supply procurement for
industrial customers
Customers
• Fortune 500 companies & other
large institutions
• Customer base includes
commercial and industrial
customers, as well as
municipalities and universities
• 131 commercial, industrial, and
municipal clients
Existing
Independent
System
Operator
(ISO) Markets
• US: Electric Reliability Council of
Texas, PJM, Southwest Power
Pool, New York ISO, ISO-New
England
• International: Mexico
Other
• Headquartered in Boston, MA • Headquartered in Ashbury
Park, NJ
• Regional offices in New Jersey,
New York City, and Maryland
• Headquartered in Dublin, Ohio
with additional office in
Quebec, Canada
September 18, 2017 8
Overview of Current Edison Energy Services