Exhibit 99

NEWS RELEASE

For more information, contact:

Steve Albright

Chief Financial Officer

(636) 733-1305

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Reliv International Reports Second-Quarter Financial Results for 2017

CHESTERFIELD, MO, August 11, 2017 – Reliv International, Inc. (NASDAQ:RELV), a maker of nutritional supplements that promote optimal health, today reported its financial results for the second quarter of 2017.

Reliv reported net sales of $10.0 million for the second quarter of 2017 compared with net sales of $11.1 million in the second quarter of 2016. Net sales in the United States decreased to $7.5 million in the second quarter of 2017 compared to $8.4 million in the prior-year quarter. Net sales in Reliv’s foreign markets decreased 5.2 percent in the second quarter of 2017 compared with the prior-year second quarter. Foreign sales increased by 2.8 percent when the impact of foreign currency fluctuation is removed as the result of a stronger U.S. dollar. An increase of 74.2 percent in net sales in Asia in the second quarter of 2017 was offset by a decline of 19.3 percent in net sales in Europe, along with decreases in other regions. Net sales in Europe declined by 9.5 percent when the impact of foreign currency fluctuation is removed.

Reliv reported a net loss for the second quarter of 2017 of $520,000 (loss per diluted share of $0.28) compared to a net loss of $988,000 (loss per diluted share of $0.54) in the second quarter of 2016. The loss per diluted share for the second quarter of 2016 has been adjusted for the one-for-seven reverse stock split that took effect on October 4, 2016. The loss from operations for the second quarter of 2017 was $508,000 compared to a loss from operations of $940,000 in the same period in 2016. Selling, general and administrative (“SGA”) expenses decreased from $5.5 million in the second quarter of 2016 to $4.6 million in the second quarter of 2017. The reduction in 2017 SGA expenses is the result of the continuing impact of a cost reduction program that took place in mid-2016.

Net sales for the first six months of 2017 were $22.8 million, which represents a 5.4 percent decrease from the same period in 2016. Net sales in the United States decreased by 4.8 percent and net sales in Reliv’s foreign markets decreased by 7.4 percent in the first half of 2017 compared with the first half of last year. Net sales in Reliv’s foreign markets increased by 0.7 percent during the first six months of 2017 when the impact of foreign currency fluctuation is removed.

Reliv reported net income of $4,000, or $0.00 per diluted share in the first six months of 2017, compared to a net loss of $1.0 million or $0.56 per diluted share in the same period of 2016.

Reliv recently held its International Distributor Conference in suburban Chicago, Illinois where the theme of this year’s conference was “Fit for Life.” In addition to workshops and panel discussions focused on how to build a home-based Reliv business, the conference highlighted the Fit3^TM product line and program in helping people achieve a healthy and active lifestyle. Launched in February 2017, the Fit3 program consists of three principal components: nutrition coaching, exercise coaching, and three new Fit3 products: Active, Burn and Purify.

Reliv also announced enhancements to its Director Program to include distributor earnings from wholesale and retail sales in qualifying for the various director levels, from Key Director up through Presidential Director. “We believe it’s important to recognize all of the activity of the leaders that are developing a strong Customer, Preferred Customer, and Retail Distributor base,” said Ryan Montgomery, President. “Distributors conduct their business in different ways, and whether it’s done in a traditional person-to-person setting or via an internet platform, such as our personalized distributor websites, it’s critical to recognize that performance.”

Reliv had cash and cash equivalents of $3.4 million as of June 30, 2017, compared to $3.6 million as of December 31, 2016. Net cash generated from operating activities was $339,000 in the first half of 2017.

As of June 30, 2017, Reliv had 35,110 distributors and preferred customers – a decrease of 17.4 percent from June 30, 2016 – of which 3,730 are Master Affiliate level and above. The number of Master Affiliates decreased by 29.8 percent compared to the year-ago total. Master Affiliate is the level at which distributors are eligible to earn generation royalties. The decrease in the number of Master Affiliates in the U.S. and Canada was due in part to the increase in the business volume requirement for distributors to reach the Master Affiliate level. This change was effective February 1, 2016 as part of our revised compensation plan strategy and affected Master Affiliate requalifications during the first quarter of 2017.

About Reliv International, Inc.

Reliv International, based in Chesterfield, MO, produces nutritional supplements that promote optimal nutrition. Reliv supplements address essential nutrition, fitness and weight loss and targeted solutions. Reliv is the exclusive provider of LunaRich® products, which optimize levels of lunasin, a soy peptide that works at the epigenetic level to promote optimal health. The company sells its products through an international network marketing system of independent distributors in 15 countries. Learn more about Reliv at reliv.com, or on Facebook, Twitter or Instagram.

Statements made in this news release that are not historical facts are “forward-looking” statements (as defined in the Private Securities Litigation Reform Act of 1995) that involve risks and uncertainties and are subject to change at any time. These forward-looking statements may include, but are not limited to, statements containing words such as “may,” “should,” “could,” “would,” “expect,” “plan,” “anticipate,” “believe,” “estimate,” “predict,” “potential,” “continue” or similar expressions. Factors that could cause actual results to differ are identified in the public filings made by Reliv with the Securities and Exchange Commission. More information on factors that could affect Reliv’s business and financial results are included in its public filings made with the Securities and Exchange Commission, including its Annual Report on Form 10-K and Quarterly Reports on Form 10-Q, copies of which are available on the Company’s web site, reliv.com.

--FINANCIAL HIGHLIGHTS FOLLOW –

Reliv International, Inc. and Subsidiaries

Condensed Consolidated Balance Sheets

Consolidated Statements of Operations

Reliv International, Inc. and Subsidiaries            

Net sales by Market        

(in thousands)

Net sales by Market 

(in thousands)

The following table sets forth, as of June 30, 2017 and 2016, the number of our Active Distributors/Preferred Customers and Master Affiliates and above.  The total number of active distributors includes Master Affiliates and above. We define an active distributor as one that enrolls as a distributor or renews his or her distributorship during the prior twelve months.  Master Affiliates and above are distributors that have attained the highest level of discount and are eligible for royalties generated by Master Affiliate groups in their downline organization.  In February 2016, we introduced a formal Preferred Customer program in the United States and Canada.  As a result, we are including Preferred Customers as part of our Active Distributor count.  Preferred Customer programs were previously in place in Europe and other foreign markets.   Preferred Customers represent approximately 4,960 and 4,490 of the Active Distributor count as of June 30, 2017 and 2016, respectively.

Active Distributors/Preferred Customers and Master Affiliates and Above by Market