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EX-99.1 - JOINT PRESS RELEASE OF SPARK NETWORKS, INC. AND AFFINITAS GMBH DATED MAY 2, 2017 - SPARK NETWORKS INClov_ex991.htm
8-K - CURRENT REPORT - SPARK NETWORKS INClov_8k.htm
Exhibit 99.2
CUSTOMER Q&A
 
 
1.
How does this transaction impact customers?
We do not expect this transaction to have any impact on our customers’ user experience in the near term.
Over time, this transaction will enhance our ability to serve our customers, through a broader investment in user experience, mobile technology, and overall operations.
 
2.
Should I expect to see any changes to the site I use?
We do not expect this transaction to have any impact on our customers’ user experience.
We do have plans to update our platforms throughout 2017 which will continue as planned.
 
3.
Do you expect to discontinue any sites?
Our core brands will continue to operate in the same manner.
 
4.
Do you expect to raise prices as a result of this transaction?
We have not discussed any changes to pricing at this time.
 
5.
Will there be any changes since the company is based in Europe?
Around half of the combined company’s revenue is generated in North America, which is expected to grow over time.
We do not expect this transaction to have any impact on our customers’ user experience in the near term.
Over time, this transaction will enhance our ability to serve our customers, through a broader investment in user experience, mobile technology, and overall operations.
 
6.
What is going to happen to the company? Are people going to be laid off?
What we know right now is that the company will be headquartered in Europe but maintain a significant U.S. presence.
 
7.
Why is the merger happening? Were there difficulties at Spark?
The merger will provide the combined company with increased scale, a diversified global platform, and an attractive financial position.
Across the dating industry, companies have been partnering with complimentary firms. This transaction is aligning two companies with very strong brands.
EliteSingles approached Spark because of its belief in Spark’s brands and customer base.