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Table of Contents

 

 

 

UNITED STATES SECURITIES AND EXCHANGE COMMISSION

Washington, D. C. 20549

 


 

FORM 10-Q

 

x QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

 

for the quarterly period ended March 31, 2016

 

or

 

o TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

 

for the transition period from                     to                 

 

Commission File Number:  1-13471

 

INSIGNIA SYSTEMS, INC.

(Exact name of registrant as specified in its charter)

 

Minnesota

 

41-1656308

(State or other jurisdiction of incorporation or organization)

 

(IRS Employer Identification No.)

 

8799 Brooklyn Blvd.

Minneapolis, MN 55445

(Address of principal executive offices)

 

(763) 392-6200

(Registrant’s telephone number, including area code)

 

Not applicable.

(Former name, former address and former fiscal year if changed since last report)

 

Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such report(s), and (2) has been subject to such filing requirements for the past 90 days. Yes x    No o

 

Indicate by check mark whether the registrant has submitted electronically and posted on its corporate Web site, if any, every Interactive Data File required to be submitted and posted pursuant to Rule 405 of Regulation S-T (§232.405 of this chapter) during the preceding 12 months (or for such shorter period that the registrant was required to submit and post such files). Yes  x  No o

 

Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, or a non-accelerated filer.  See definition of “accelerated filer and large accelerated filer” in Rule 12b-2 of the Exchange Act. (Check one):

 

Large accelerated filer

o

Accelerated filer

o

Non-accelerated filer

o

Smaller Reporting Company

x

 

Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act).Yes o     No x

 

Number of shares outstanding of Common Stock, $.01 par value, as of April 25, 2016 was 11,611,734.

 

 

 



Table of Contents

 

Insignia Systems, Inc.

 

TABLE OF CONTENTS

 

PART I.

FINANCIAL INFORMATION

 

 

Item 1.

Financial Statements

 

 

 

Condensed Balance Sheets — March 31, 2016 (unaudited) and December 31, 2015

 

 

 

Statements of Comprehensive Income (Loss) — Three months ended March 31, 2016 and 2015 (unaudited)

 

 

 

Statements of Cash Flows — Three months ended March 31, 2016 and 2015 (unaudited)

 

 

 

Notes to Financial Statements

 

 

Item 2.

Management’s Discussion and Analysis of Financial Condition and Results of Operations

 

 

Item 3.

Quantitative and Qualitative Disclosures about Market Risk

 

 

Item 4.

Controls and Procedures

 

 

PART II.

OTHER INFORMATION

 

 

Item 1.

Legal Proceedings

 

 

Item 1A.

Risk Factors

 

 

Item 2.

Unregistered Sales of Equity Securities and Use of Proceeds

 

 

Item 3.

Defaults upon Senior Securities

 

 

Item 4.

Mine Safety Disclosures

 

 

Item 5.

Other Information

 

 

Item 6.

Exhibits

 

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Table of Contents

 

PART I.     FINANCIAL INFORMATION

 

Item 1.   Financial Statements

 

Insignia Systems, Inc.

CONDENSED BALANCE SHEETS

 

 

 

March 31,

 

December 31,

 

 

 

2016

 

2015

 

 

 

(Unaudited)

 

 

 

ASSETS

 

 

 

 

 

Current Assets:

 

 

 

 

 

Cash and cash equivalents

 

$

9,677,000

 

$

8,523,000

 

Accounts receivable, net

 

6,267,000

 

8,392,000

 

Available for sale investments

 

7,644,000

 

9,490,000

 

Inventories

 

488,000

 

391,000

 

Income tax receivable

 

260,000

 

1,000

 

Prepaid expenses and other

 

678,000

 

492,000

 

Total Current Assets

 

25,014,000

 

27,289,000

 

 

 

 

 

 

 

Other Assets:

 

 

 

 

 

Property and equipment, net

 

1,709,000

 

1,584,000

 

Other, net

 

2,351,000

 

2,841,000

 

 

 

 

 

 

 

Total Assets

 

$

29,074,000

 

$

31,714,000

 

 

 

 

 

 

 

LIABILITIES AND SHAREHOLDERS’ EQUITY

 

 

 

 

 

Current Liabilities:

 

 

 

 

 

Accounts payable

 

$

2,112,000

 

$

3,355,000

 

Accrued liabilities

 

 

 

 

 

Compensation

 

635,000

 

1,494,000

 

Other

 

464,000

 

715,000

 

Income tax payable

 

89,000

 

264,000

 

Deferred revenue

 

361,000

 

164,000

 

Total Current Liabilities

 

3,661,000

 

5,992,000

 

 

 

 

 

 

 

Long-Term Liabilities:

 

 

 

 

 

Deferred tax liabilities

 

199,000

 

199,000

 

Accrued income taxes

 

528,000

 

528,000

 

Deferred rent

 

313,000

 

275,000

 

Total Long-Term Liabilities

 

1,040,000

 

1,002,000

 

 

 

 

 

 

 

Commitments and Contingencies

 

 

 

 

 

 

 

 

 

Shareholders’ Equity:

 

 

 

 

 

Common stock, par value $.01:

 

 

 

 

 

Authorized shares - 40,000,000

 

 

 

 

 

Issued shares - 11,682,000 at March 31, 2016 and

 

 

 

 

 

11,721,000 at December 31, 2015

 

 

 

 

 

Outstanding shares - 11,611,000 at March 31, 2016 and

 

 

 

 

 

11,633,000 at December 31, 2015

 

116,000

 

116,000

 

Additional paid-in capital

 

17,776,000

 

17,810,000

 

Retained earnings

 

6,483,000

 

6,805,000

 

Accumulated other comprehensive loss

 

(2,000

)

(11,000

)

Total Shareholders’ Equity

 

24,373,000

 

24,720,000

 

 

 

 

 

 

 

Total Liabilities and Shareholders’ Equity

 

$

29,074,000

 

$

31,714,000

 

 

See accompanying notes to financial statements.

 

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Table of Contents

 

Insignia Systems, Inc.

STATEMENTS OF COMPREHENSIVE INCOME (LOSS)

(Unaudited)

 

Three Months Ended March 31

 

2016

 

2015

 

Services revenues

 

$

5,617,000

 

$

6,046,000

 

Products revenues

 

461,000

 

495,000

 

Total Net Sales

 

6,078,000

 

6,541,000

 

 

 

 

 

 

 

Cost of services

 

3,783,000

 

3,389,000

 

Cost of goods sold

 

328,000

 

350,000

 

Total Cost of Sales

 

4,111,000

 

3,739,000

 

Gross Profit

 

1,967,000

 

2,802,000

 

 

 

 

 

 

 

Operating Expenses:

 

 

 

 

 

Selling

 

1,108,000

 

1,344,000

 

Marketing

 

270,000

 

335,000

 

General and administrative

 

1,160,000

 

962,000

 

Total Operating Expenses

 

2,538,000

 

2,641,000

 

Operating Income (Loss)

 

(571,000

)

161,000

 

 

 

 

 

 

 

Other income

 

17,000

 

10,000

 

Income (Loss) Before Taxes

 

(554,000

)

171,000

 

 

 

 

 

 

 

Income tax expense (benefit)

 

(232,000

)

75,000

 

Net Income (Loss)

 

$

(322,000

)

$

96,000

 

 

 

 

 

 

 

Other comprehensive income (loss), net of tax:

 

 

 

 

 

Unrealized gain on available for sale securities

 

9,000

 

6,000

 

Comprehensive Income (Loss)

 

$

(313,000

)

$

102,000

 

 

 

 

 

 

 

Net income (loss) per share:

 

 

 

 

 

Basic

 

$

(0.03

)

$

0.01

 

Diluted

 

$

(0.03

)

$

0.01

 

 

 

 

 

 

 

Shares used in calculation of net income (loss) per share:

 

 

 

 

 

Basic

 

11,624,000

 

12,210,000

 

Diluted

 

11,624,000

 

12,420,000

 

 

See accompanying notes to financial statements.

 

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Table of Contents

 

 

Insignia Systems, Inc.

STATEMENTS OF CASH FLOWS

(Unaudited)

 

Three Months Ended March 31

 

2016

 

2015

 

Operating Activities:

 

 

 

 

 

Net income (loss)

 

$

(322,000

)

$

96,000

 

Adjustments to reconcile net income (loss) to net cash provided by (used in) operating activities:

 

 

 

 

 

Depreciation and amortization

 

460,000

 

285,000

 

Changes in allowance for doubtful accounts

 

(30,000

)

17,000

 

Deferred income tax expense

 

 

119,000

 

Stock-based compensation expense

 

26,000

 

83,000

 

Changes in operating assets and liabilities:

 

 

 

 

 

Accounts receivable

 

2,155,000

 

733,000

 

Inventories

 

(97,000

)

14,000

 

Income tax receivable

 

(259,000

)

(53,000

)

Prepaid expenses and other

 

38,000

 

152,000

 

Accounts payable

 

(1,243,000

)

(279,000

)

Accrued liabilities

 

(1,072,000

)

(531,000

)

Income tax payable

 

(175,000

)

9,000

 

Excess tax benefit from stock-based awards

 

 

(2,000

)

Deferred revenue

 

197,000

 

501,000

 

Net cash provided by (used in) operating activities

 

(322,000

)

1,144,000

 

 

 

 

 

 

 

Investing Activities:

 

 

 

 

 

Purchases of property and equipment

 

(318,000

)

(75,000

)

Purchase of investments

 

 

(889,000

)

Proceeds from sale or maturity of investments

 

1,855,000

 

732,000

 

Net cash provided by (used in) investing activities

 

1,537,000

 

(232,000

)

 

 

 

 

 

 

Financing Activities:

 

 

 

 

 

Proceeds from issuance of common stock

 

45,000

 

63,000

 

Excess tax benefit from stock-based awards

 

 

2,000

 

Repurchase of common stock, net

 

(106,000

)

(93,000

)

Net cash used in financing activities

 

(61,000

)

(28,000

)

 

 

 

 

 

 

Increase in cash and cash equivalents

 

1,154,000

 

884,000

 

 

 

 

 

 

 

Cash and cash equivalents at beginning of period

 

8,523,000

 

7,237,000

 

Cash and cash equivalents at end of period

 

$

9,677,000

 

$

8,121,000

 

 

 

 

 

 

 

Supplemental disclosures for cash flow information:

 

 

 

 

 

Cash paid during the period for income taxes

 

$

207,000

 

$

3,000

 

 

See accompanying notes to financial statements.

 

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Insignia Systems, Inc.

NOTES TO FINANCIAL STATEMENTS

(Unaudited)

 

1.              Summary of Significant Accounting Policies.

 

Description of Business. Insignia Systems, Inc. (the “Company”) markets in-store advertising products, programs and services primarily to consumer packaged goods manufacturers. The Company’s products include the Insignia Point-of-Purchase Services (POPS) in-store marketing program, thermal sign card supplies for the Company’s Impulse Retail System, and laser printable cardstock and label supplies. In October 2014, the Company announced the introduction of a new product, The Like MachineTM.  The Company licenses this product from TLM Holdings, LLC (“TLMH”), a company in which Insignia’s Chief Sales and Marketing Officer, Tim Halfmann, is the majority owner and serves as a principal. In March 2016, the Company and TLMH signed a new distribution agreement for the sale of The Like Machine to Insignia’s customers. This distribution agreement replaced the Company’s prior license agreement with TLMH. Mr. Halfmann has resigned from Insignia, effective April 30, 2016 in order to focus his efforts more fully on The Like Machine product and its evolution going forward.

 

Basis of Presentation. Financial statements for the interim periods included herein are unaudited; however, they contain all adjustments, including normal recurring accruals, which in the opinion of management, are necessary to present fairly the financial position of the Company at March 31, 2016, and its results of operations and its cash flows for the three months ended March 31, 2016 and 2015. Results of operations for the periods presented are not necessarily indicative of the results to be expected for the full year.

 

The financial statements do not include certain footnote disclosures and financial information normally included in financial statements prepared in accordance with accounting principles generally accepted in the United States of America and, therefore, should be read in conjunction with the financial statements and notes included in the Company’s Annual Report on Form 10-K for the year ended December 31, 2015.

 

The Summary of Significant Accounting Policies in the Company’s 2015 Annual Report on Form 10-K describes the Company’s accounting policies.

 

Inventories. Inventories are primarily comprised of parts and supplies for Impulse machines, sign cards, rollstock, and TLM devices. Inventory is valued at the lower of cost or market using the first-in, first-out (FIFO) method, and consists of the following:

 

 

 

March 31,

 

December 31,

 

 

 

2016

 

2015

 

Raw materials

 

$

48,000

 

$

69,000

 

Work-in-process

 

15,000

 

4,000

 

Finished goods

 

425,000

 

318,000

 

 

 

$

488,000

 

$

391,000

 

 

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Property and Equipment. Property and equipment consists of the following:

 

 

 

March 31,

 

December 31,

 

 

 

2016

 

2015

 

Property and Equipment:

 

 

 

 

 

Production tooling, machinery and equipment

 

$

3,725,000

 

$

3,722,000

 

Office furniture and fixtures

 

322,000

 

145,000

 

Computer equipment and software

 

1,276,000

 

1,233,000

 

Web site

 

40,000

 

40,000

 

Leasehold improvements

 

570,000

 

 

Construction in-progress

 

30,000

 

616,000

 

 

 

5,963,000

 

5,756,000

 

Accumulated depreciation and amortization

 

(4,254,000

)

(4,172,000

)

Net Property and Equipment

 

$

1,709,000

 

$

1,584,000

 

 

Depreciation expense was approximately $194,000 and $163,000 in the three months ended March 31, 2016 and 2015, respectively.

 

Stock-Based Compensation. The Company measures and recognizes compensation expense for all stock-based awards at fair value using the Black-Scholes option pricing model to determine the weighted average fair value of options and employee stock purchase plan rights. The Company recognizes stock-based compensation expense on a graded-attribution method over the requisite service period of the award.

 

The Company issued options to purchase an aggregate of 20,000 shares of common stock under its 2013 Omnibus Stock and Incentive Plan, as amended, with a weighted average exercise price of $2.90, during the three months ended March 31, 2016. The Company estimated the fair value of these awards using the following weighted average assumptions: expected life of 2.5 years, expected volatility of 41%, dividend yield of 0% and risk-free interest rate of 1.00%. During the three months ended March 31, 2016, no restricted stock units were granted by the Company. During the three months ended March 31, 2015, no stock option awards or restricted stock units were granted by the Company.

 

The Company estimated the fair value of stock-based awards granted during the three months ended March 31, 2016 under the employee stock purchase plan using the following weighted average assumptions: expected life of 1.0 year, expected volatility of 31%, dividend yield of 0% and risk-free interest rate of 0.61%.

 

The total fair value of stock-based rights granted under the employee stock purchase plan during the three months ended March 31, 2016 and 2015 was approximately $3,000 and $7,000, respectively.

 

Total stock-based compensation expense recorded for the three months ended March 31, 2016 and 2015, was $26,000 and $83,000, respectively.

 

During the three months ended March 31, 2016, there were no options exercised. During the three months ended March 31, 2015, 23,667 shares of common stock were issued pursuant to stock option exercises, for which the Company received aggregate proceeds of $1,000. A portion of the stock option exercises in the three months ended March 31, 2015 were done on a cashless basis.

 

Net Income (Loss) per Share. Basic net income (loss) per share is computed by dividing net income (loss) by the weighted average shares outstanding and excludes any potential dilutive effects of stock options. Diluted net income (loss) per share gives effect to all diluted potential common shares outstanding during the period.

 

Due to the net loss incurred during the three months ended March 31, 2016, all stock awards were anti-dilutive for the period. Options to purchase approximately 672,000 shares of common stock with a weighted average exercise price of $3.97 were outstanding at March 31, 2015 and were not included in the computation of common stock equivalents for the three months ended March 31, 2015 because their

 

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exercise prices were higher than the average fair market value of the common shares during the reporting period.

 

Weighted average common shares outstanding for the three months ended March 31, 2016 and 2015 were as follows:

 

Three months ended March 31

 

2016

 

2015

 

Denominator for basic net income per share - weighted average shares

 

11,624,000

 

12,210,000

 

Effect of dilutive securities:

 

 

 

 

 

Stock options and restricted stock units

 

 

210,000

 

Denominator for diluted net income per share - weighted average shares

 

11,624,000

 

12,420,000

 

 

2.              Investments.  The Company carries certain investments intended to increase the yield on available cash balances. The Company has classified all investments as current assets, as they are available to fund current operations. These investments are in debt securities, with an average maturity of approximately one year, and are classified as available-for-sale.

 

These investments are accounted for in accordance with Accounting Standards Codification (“ASC”) 320-10, “Investments — Debt and Equity Securities.” At March 31, 2016 and 2015, the Company’s investment balances consisted solely of available-for-sale securities and were carried at fair value in accordance with ASC 820-10 and were valued using Level 2 inputs.

 

3.              Selling Arrangement.  In 2011, the Company paid News America Marketing In-Store, LLC (“News America”) $4,000,000 in exchange for a 10-year arrangement to sell signs with price into News America’s network of retailers as News America’s exclusive agent. The $4,000,000 is being amortized on a straight-line basis over the 10-year term of the arrangement. Amortization expense, which was $100,000 in each of the three months ended March 31, 2016 and 2015 and is expected to be $400,000 per year over the next four years and $117,000 in the year ending December 31, 2021, is recorded within cost of services in the Company’s statements of comprehensive income (loss). The net carrying amount of the selling arrangement is recorded within other assets on the Company’s condensed balance sheet.

 

4.              Income Taxes.  For the three months ended March 31, 2016, the Company recorded income tax benefit of $232,000, or 41.9% of loss before taxes. For the three months ended March 31, 2015, the Company recorded income tax expense of $75,000, or 43.9% of income before taxes. The income tax provision (benefit) for the three months ended March 31, 2016 and 2015 is comprised of federal and state taxes. The primary differences between the Company’s March 31, 2016 and 2015 effective tax rates and the statutory federal rate are expenses related to stock-based compensation and nondeductible meals and entertainment. The Company reassesses its effective rate each reporting period and adjusts the annual effective rate if deemed necessary, based on projected annual taxable income.

 

As of March 31, 2016 and December 31, 2015, the Company has unrecognized tax benefits totaling $528,000, including interest, which relates to state nexus issues. The amount of the unrecognized tax benefits, if recognized, that would affect the effective income tax rates of future periods is $528,000. Due to the current statute of limitations regarding the unrecognized tax benefits, the unrecognized tax benefits and associated interest is not expected to change significantly in 2016.

 

5.              Concentrations.  During the three months ended March 31, 2016, two customers accounted for 40% and 15% of the Company’s total net sales. During the three months ended March 31, 2015, one customer accounted for 43% of the Company’s total net sales. At March 31, 2016, one customer accounted for 67% of the Company’s total accounts receivable. At December 31, 2015, one customer accounted for 62% of the Company’s total accounts receivable.

 

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Although there are a number of customers that the Company sells to, the loss of a major customer could adversely affect operating results. Additionally, the loss of a major retailer from the Company’s retail network could adversely affect operating results.

 

6.              Share Repurchases. On October 30, 2015, the Board authorized the repurchase of up to $5,000,000 of the Company’s common stock on or before October 30, 2017. The plan allows the repurchases to be made in open market or privately negotiated transactions. The plan does not obligate the Company to repurchase any particular number of shares, and may be suspended at any time at the Company’s discretion. For the three months ended March 31, 2016, the Company repurchased approximately 40,000 shares at a total cost of approximately $106,000. As of March 31, 2016, the approximate dollar value of shares that may yet be purchased by the Company under the plan was $4,878,000.

 

Under a prior plan that expired November 3, 2015, for the three months ended March 31, 2015, the Company repurchased approximately 31,000 shares at a total cost of approximately $93,000.

 

7.    Recently Issued Accounting Pronouncements. In May 2014, the Financial Accounting Standards Board (“FASB”) issued guidance creating Accounting Standards Codification (“ASC”) Section 606, “Revenue from Contracts with Customers.” The new section will replace Section 605, “Revenue Recognition” and creates modifications to various other revenue accounting standards for specialized transactions and industries. The section is intended to conform revenue accounting principles with a concurrently issued International Financial Reporting Standards with previously differing treatment between United States practice and those of much of the rest of the world, as well as, to enhance disclosures related to disaggregated revenue information. The updated guidance is effective for annual reporting periods beginning on or after December 15, 2017, and interim periods within those annual periods. Early application is permitted only as of annual reporting periods beginning after December 15, 2016, including interim periods within that reporting period. The Company is studying the implications of this guidance in order to evaluate the expected impact on its financial statements.

 

In February 2016, FASB issued ASU 2016-2, Leases, under which lessees will recognize most leases on the balance sheet. This will generally increase reported assets and liabilities. For public entities, this ASU is effective for annual and interim periods in fiscal years beginning after December 15, 2018. ASU 2016-2 mandates a modified retrospective transition method for all entities. We are in the process of determining the impact that the updated accounting guidance will have on our financial statements.

 

In March 2016, the FASB issued ASU 2016-9, Compensation - Stock Compensation (Topic 718): Improvements to Employee Share-Based Payment Accounting, which simplifies several aspects of the accounting for share-based payment transactions, including the income tax consequences, classification of awards as either equity or liabilities, and classification on the statement of cash flows. For public entities, this ASU is effective for annual periods beginning after December 15, 2016, and interim periods within those annual periods.  We will begin the process of determining the impact that the updated accounting guidance will have on our financial statements.

 

Item 2.  Management’s Discussion and Analysis of Financial Condition and Results of Operations

 

The following discussion should be read in conjunction with the Company’s financial statements and related notes. This discussion contains forward-looking statements that involve risks and uncertainties. Our actual results could differ materially from those anticipated due to various factors discussed under “Cautionary Statement Regarding Forward-Looking Statements” and elsewhere in this Quarterly Report on Form 10-Q and the “Risk Factors” described in Item 1A of our Annual Report on Form 10-K for the fiscal year ended December 31, 2015, our Current Reports on Form 8-K and our other SEC filings.

 

Company Overview

 

Insignia Systems, Inc. (referred to in this Quarterly Report on Form 10-Q as “Insignia,” “we,” “us,” “our” and the “Company”) is a developer and marketer of innovative in-store products, programs and services that help

 

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consumer packaged goods (“CPG”) manufacturers and retail partners drive sales at the point of purchase. The Company was incorporated in 1990. Since 1998, the Company has focused on managing a retail network, made up of over 22,000 store locations, for the primary purpose of providing turn-key at-shelf market access for CPG manufacturers’ marketing programs. Insignia provides participating retailers with benefits including incremental revenue, incremental sales opportunities, increased shopper engagement in-store, and custom creative development and other in-kind services.

 

Insignia’s primary product is the Point-Of-Purchase Services (POPS®) in-store marketing program. Insignia POPS program is a national, account-specific, shelf-edge advertising and promotional tactic. Internal testing has indicated the program delivers incremental sales for the featured brand. The program allows manufacturers to deliver vital product information to consumers at the point-of-purchase, and to leverage the local retailer brand and store-specific prices to provide a unique “call to action” that draws attention to the featured brand and triggers a purchase decision.  CPG customers benefit from Insignia’s nimble operational capabilities, which include short lead times, in-house graphic design capabilities, post-program analytics, and micro-marketing capabilities such as variable or bilingual messaging.

 

In October 2014, the Company announced the introduction of a new product, The Like MachineTM, which is an innovative new media that harnesses the power of social media, consumer engagement, and word-of-mouth recommendation at the point of purchase.  The Company licenses this product from TLM Holdings, LLC (“TLMH”), a company in which Insignia’s Chief Sales and Marketing Officer, Tim Halfmann, is the majority owner and serves as a principal. In March 2016, the Company and TLMH signed a new distribution agreement for the sale of The Like Machine to Insignia’s customers. This distribution agreement replaced the Company’s prior license agreement with TLMH. Mr. Halfmann has resigned from Insignia, effective April 30, 2016 in order to focus his efforts more fully on The Like Machine product and its evolution going forward.

 

2016 Business Overview

 

Summary of Financial Results

 

For the quarter ended March 31, 2016, the Company generated revenues of $6,078,000, as compared with revenues of $6,541,000 for the quarter ended March 31, 2015. Net loss for the quarter ended March 31, 2016 was $322,000, as compared to a net income of $96,000 for the quarter ended March 31, 2015.

 

During the quarter ended March 31, 2016, cash and cash equivalents increased $1,154,000 from $8,523,000 at December 31, 2015, to $9,677,000 at March 31, 2016, with available-for-sale investments of $7,644,000, compared to $9,490,000 at December 31, 2015. We had no debt as of March 31, 2016.

 

Results of Operations

 

The following table sets forth, for the periods indicated, certain items in the Company’s Statements of Comprehensive Income (Loss) as a percentage of total net sales.

 

For the Three Months Ended March 31

 

2016

 

2015

 

Net sales

 

100.0

%

100.0

%

Cost of sales

 

67.6

 

57.2

 

Gross profit

 

32.4

 

42.8

 

Operating expenses:

 

 

 

 

 

Selling

 

18.3

 

20.5

 

Marketing

 

4.4

 

5.1

 

General and administrative

 

19.1

 

14.7

 

Total operating expenses

 

41.8

 

40.3

 

Operating income (loss)

 

(9.4

)

2.5

 

Other income

 

0.3

 

0.1

 

Income (loss) before taxes

 

(9.1

)

2.6

 

Income tax expense (benefit)

 

(3.8

)

1.1

 

Net income (loss)

 

(5.3

)%

1.5

%

 

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Three Months Ended March 31, 2016 Compared to Three Months Ended March 31, 2015

 

Net Sales. Net sales for the three months ended March 31, 2016 decreased 7.1% to $6,078,000, compared to $6,541,000 for the three months ended March 31, 2015.

 

Service revenues for the three months ended March 31, 2016 decreased 7.1% to $5,617,000, compared to $6,046,000 for the three months ended March 31, 2015. The decrease was primarily due to our POPSign program, which had a decrease of 3.1% in average sign price per sign, resulting from program mix and a decrease of 3.6% in the number of signs placed, which was a result of a lower number of programs sold compared to the prior year.

 

Product sales for the three months ended March 31, 2016 decreased 6.9% to $461,000, compared to $495,000 for the three months ended March 31, 2015. The decrease was primarily due to lower sales of Impulse sign card supplies.

 

Gross Profit. Gross profit for the three months ended March 31, 2016 decreased 29.8% to $1,967,000, compared to $2,802,000 for the three months ended March 31, 2015. Gross profit as a percentage of total net sales decreased to 32.4% for the three months ended March 31, 2016, compared to 42.8% for the three months ended March 31, 2015.

 

Service revenues: Gross profit from our service revenues for the three months ended March 31, 2016 decreased 31.0% to $1,834,000, compared to $2,657,000 for the three months ended March 31, 2015. The decrease was primarily due to a decrease in sales, as our gross profit percentage is highly dependent on sales levels, as well as, increased costs associated with The Like Machine product launch, and costs associated with the implementation project for our new IT operating infrastructure. We estimate that the implementation of this new IT operating infrastructure will increase 2016 expense by approximately $500,000. Gross profit as a percentage of service revenue for the three months ended March 31, 2016 decreased to 32.7%, compared to 43.9% for the three months ended March 31, 2015. The decrease was primarily due to the factors described above.

 

Product sales: Gross profit from our product sales for the three months ended March 31, 2016 decreased 8.3% to $133,000, compared to $145,000 for the three months ended March 31, 2015. The decrease was primarily due to a decrease in revenue. Gross profit as a percentage of product sales was relatively consistent at 28.9% for the three months ended March 31, 2016, compared to 29.3% for the three months ended March 31, 2015.

 

Operating Expenses

 

Selling.  Selling expenses for the three months ended March 31, 2016 decreased 17.6% to $1,108,000, compared to $1,344,000 for the three months ended March 31, 2015. The decrease in selling expense was primarily due to decreased staffing and staff related costs, combined with lower variable compensation and other sales related expenses.

 

Selling expenses as a percentage of total net sales decreased to 18.3% for the three months ended March 31, 2016, compared to 20.5% for the three months ended March 31, 2015. The decrease in selling expenses as a percentage of total net sales in the 2016 period was primarily due to the factors described above, partially offset by decreased sales.

 

Marketing.  Marketing expenses for the three months ended March 31, 2016 decreased 19.4% to $270,000, compared to $335,000 for the three months ended March 31, 2015. Decreased marketing expense was primarily due to decreased staffing and staff related costs, combined with decreased consulting fees.

 

Marketing expenses as a percentage of total net sales decreased to 4.4% for the three months ended March 31, 2016, compared to 5.1% for the three months ended March 31, 2015. The decrease in marketing expenses as a percentage of total net sales in the 2016 period was primarily due to the factors described above, partially offset by decreased sales.

 

General and administrative.  General and administrative expenses for the three months ended March 31, 2016 increased 20.6% to $1,160,000, compared to $962,000 for the three months ended March 31, 2015. The

 

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increase in the 2016 period as compared to the 2015 period was primarily the result of increased legal fees, executive recruiting and onboarding costs, and consulting fees, partially offset by decreased staffing and staff related costs.

 

General and administrative expenses as a percentage of total net sales increased to 19.1% for the three months ended March 31, 2016, compared to 14.7% for the three months ended March 31, 2015. Increased expense as a percentage of total net sales in the 2016 period was primarily due to the factors described above combined with decreased sales.

 

Other Income.  Other income for the three months ended March 31, 2016 was $17,000, compared to $10,000 for the three months ended March 31, 2015. Other income is comprised of interest earned on cash, cash equivalents and available-for-sale investment balances.

 

Income Taxes.  For the three months ended March 31, 2016, the Company recorded income tax benefit of $232,000, or 41.9% of loss before taxes. For the three months ended March 31, 2015, the Company recorded income tax expense of $75,000, or 43.9% of income before taxes. The income tax provision for the three months ended March 31, 2016 and 2015 is comprised of federal and state taxes. The primary differences between the Company’s March 31, 2016 and 2015 effective tax rates and the statutory federal rate are expenses related to stock-based compensation and nondeductible meals and entertainment. The Company reassesses its effective rate each reporting period and adjusts the annual effective rate if deemed necessary, based on projected annual taxable income.

 

Net Income (Loss).  For the reasons stated above, net loss for the three months ended March 31, 2016 was $322,000, compared to net income of $96,000 for the three months ended March 31, 2015.

 

Other Comprehensive Income (Loss). Other comprehensive income (loss) is comprised of unrealized gains and losses, net of tax, from available-for-sale investments.

 

Liquidity and Capital Resources

 

The Company has financed its operations with proceeds from public and private stock sales and sales of its services and products. At March 31, 2016, working capital was $21,353,000 compared to $21,297,000 at December 31, 2015. During the three months ended March 31, 2016, cash and cash equivalents increased $1,154,000 from $8,523,000 at December 31, 2015, to $9,677,000 at March 31, 2016, while available-for-sale investments decreased $1,846,000 from $9,490,000 at December 31, 2015, to $7,644,000 at March 31, 2016.

 

Operating Activities:  Net cash used in operating activities during the three months ended March 31, 2016, was $322,000. The net loss of $322,000, plus non-cash adjustments of $456,000 and changes in operating assets and liabilities of $(456,000) resulted in the $322,000 of cash used in operating activities. The largest component of the change in operating assets and liabilities was accounts receivable, which decreased $2,155,000 as a result of the timing of collections on these accounts, offset by decreases in accounts payable and accrued liabilities totaling $2,315,000 which will fluctuate based on normal business conditions. The non-cash adjustments consisted of depreciation and amortization expense, changes in allowance for doubtful accounts, and stock-based compensation expense. In the normal course of business, our accounts receivable, accounts payable, accrued liabilities and deferred revenue will fluctuate depending on the level of revenues and related business activity, as well as billing arrangements with customers and payment terms with retailers.

 

Investing Activities:  Net cash provided by investing activities during the three months ended March 31, 2016 was $1,537,000. This was related to the proceeds from sale or maturity of investments of $1,855,000, partially offset by purchases of property and equipment of $318,000.

 

Financing Activities:  Net cash used in financing activities during the three months ended March 31, 2016 was $61,000, which related to the repurchase of common stock under the Company’s share repurchase plan of $106,000, partially offset by proceeds received from issuance of common stock under the employee stock purchase plan of $45,000.

 

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The Company anticipates capital expenditures to approximate $1.4 million in 2016; primarily related to the investment being made to upgrade the Company’s technological infrastructure.

 

The Company believes that based upon current business conditions and plans, its existing cash and investment balances and future cash generated from operations will be sufficient for its cash requirements for at least the next twelve months.

 

Critical Accounting Policies

 

The discussion and analysis of our financial condition and results of operations are based upon our financial statements, which have been prepared in accordance with accounting principles generally accepted in the United States of America. The preparation of these financial statements requires us to make estimates and judgments that affect the reported amounts of assets and liabilities, revenues and expenses, and related disclosure of contingent assets and liabilities at the date of our financial statements. Actual results may differ from these estimates under different assumptions or conditions.

 

Our significant accounting policies are described in Note 1 to the annual financial statements as of and for the year ended December 31, 2015, included in our Form 10-K filed with the Securities and Exchange Commission on March 18, 2016. We believe our most critical accounting policies and estimates include the following:

 

·                  revenue recognition;

·                  allowance for doubtful accounts;

·                  impairment of long-lived assets;

·                  income taxes; and

·                  stock-based compensation.

 

Cautionary Statement Regarding Forward-Looking Statements

 

Certain statements made in this Quarterly Report on Form 10-Q that are not statements of historical or current facts, are “forward-looking statements.” Such forward-looking statements involve known and unknown risks, uncertainties and other factors which may cause the actual results or performance of the Company to be materially different from the results or performance expressed or implied by such forward-looking statements. The words “believes,” “expects,” “anticipates,” “seeks” and similar expressions identify forward-looking statements. Forward-looking statements include statements expressing the intent, belief or current expectations of the Company and members of our management team regarding, for instance: (i) our belief that our cash balance and cash generated by operations will provide adequate liquidity and capital resources for at least the next twelve months; (ii) that we expect fluctuations in accounts receivable and payable, accrued liabilities, and deferred revenue; and (iii) plans to repurchase Company stock. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date of this statement was made. These forward-looking statements are based on current information, which we have assessed and which by its nature is dynamic and subject to rapid and even abrupt changes.

 

Factors that could cause our estimates and assumptions as to future performance, and our actual results, to differ materially include the following: (i) the risk that management may be unable to fully or successfully implement its business plan to achieve and maintain increased sales and resultant profitability in the future; (ii) the risk that the Company will not be able to develop and implement new product offerings, including mobile,  digital or other new offerings, in a successful manner; (iii) prevailing market conditions, including pricing and other competitive pressures, in the in-store advertising industry and, intense competition for agreements with retailers and consumer packaged goods manufacturers; (iv) potentially incorrect assumptions by management with respect to the financial effect of current strategic decisions, the effect of current sales trends on fiscal year 2016 results and the benefit of our relationship with News America; (v) termination of all or a major portion of, or a significant change in terms and conditions of, a material agreement with a consumer packaged goods manufacturer, retailer, or News America; (vi) other economic, business, market, financial, competitive and/or regulatory factors affecting the Company’s business generally; (vii) our ability to successfully implement our

 

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new IT operating infrastructure; and (viii) our ability to attract and retain highly qualified managerial, operational and sales personnel. Our risks and uncertainties also include, but are not limited to, the risks presented in our Annual Report on Form 10-K for the year ended December 31, 2015, any additional risks presented in our Quarterly Reports on Form 10-Q and our Current Reports on Form 8-K. We undertake no obligation (and expressly disclaim any such obligation) to update forward-looking statements made in this Form 10-Q to reflect events or circumstances after the date of this Form 10-Q or to update reasons why actual results would differ from those anticipated in any such forward-looking statements, other than as required by law.

 

Item 3.  Quantitative and Qualitative Disclosures about Market Risk

 

Not applicable.

 

Item 4.  Controls and Procedures

 

(a) Evaluation of Disclosure Controls and Procedures

 

The Company’s management carried out an evaluation, under the supervision and with the participation of the Company’s principal executive and financial officer, of the effectiveness of the design and operation of the Company’s disclosure controls and procedures (as such term is defined in Rules 13a-15(e) and 15d-15(e) under the Securities Exchange Act of 1934, as amended) as of the end of the period covered by this report, pursuant to Exchange Act Rule 13a-15.  Based upon that evaluation, the Company’s principal executive and financial officer concluded that the Company’s disclosure controls and procedures were effective as of the end of the period covered by this report. Disclosure controls and procedures ensure that information required to be disclosed by us in reports that we file or submit under the Exchange Act is recorded, processed, summarized and reported within the time periods specified in the rules and forms of the SEC, and are designed to ensure that information required to be disclosed by us in these reports is accumulated and communicated to our management, as appropriate to allow timely decisions regarding disclosures.

 

(b) Changes in Internal Control Over Financial Reporting

 

There was no change in our internal control over financial reporting that occurred during the fiscal quarter covered by this report that has materially affected, or is reasonably likely to materially affect, our internal control over financial reporting.

 

PART II.         OTHER INFORMATION

 

Item 1.                     Legal Proceedings

 

None.

 

Item 1A.            Risk Factors

 

We described the most significant risk factors applicable to the Company in Part I, Item 1A “Risk Factors” of our Annual Report on Form 10-K for the year ended December 31, 2015. We believe there have been no material changes from the risk factors disclosed on Form 10-K.

 

Item 2.                     Unregistered Sales of Equity Securities and Use of Proceeds

 

On October 30, 2015, the Board authorized the repurchase of up to $5,000,000 of the Company’s common stock on or before October 30, 2017. The plan allows the repurchases to be made in open market or privately negotiated transactions. The plan does not obligate the Company to repurchase any particular number of shares, and may be suspended at any time at the Company’s discretion.

 

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Our share repurchase program activity for the three months ended March 31, 2016, under the plan was:

 

 

 

 

 

 

 

Total Number of

 

Approximate Dollar

 

 

 

 

 

 

 

Shares Purchased As

 

Value of Shares That

 

 

 

Total Number

 

Average

 

Part of Publicly

 

May Yet Be Purchased

 

 

 

of Shares

 

Price Paid

 

Announced Plans

 

Under The Plans

 

 

 

Repurchased

 

Per Share

 

or Programs

 

or Programs

 

 

 

 

 

 

 

 

 

 

 

January 1-31, 2016

 

22,220

 

$

2.64

 

22,220

 

$

4,924,000

 

February 1-29, 2016

 

17,573

 

$

2.61

 

17,573

 

$

4,878,000

 

March 1-31, 2016

 

 

$

 

 

$

4,878,000

 

Total

 

39,793

 

$

2.63

 

 

 

 

 

 

Item 3.                     Defaults upon Senior Securities

 

None.

 

Item 4.                     Mine Safety Disclosures

 

Not applicable.

 

Item 5.                     Other Information

 

None.

 

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Item 6.                     Exhibits

 

The following exhibits are included herewith:

 

Exhibit Number

 

Description

 

 

 

3.1

 

Composite Articles of Incorporation of Registrant, as amended through July 31, 2008 (incorporated by reference to Exhibit 3.1 to annual report on Form 10-K for the year ended December 31, 2015)

 

 

 

3.2

 

Composite Bylaws of Registrant, as amended through December 5, 2015 (incorporated by reference to Exhibit 3.2 to annual report on Form 10-K for the year ended December 31, 2015)

 

 

 

10.1

 

Letter Agreement, dated March 15, 2016, with Timothy J. Halfmann (incorporated by reference to Exhibit 10.1 to current report on Form 8-K filed March 17, 2016)

 

 

 

10.2

 

2016 Executive Officer Incentive Bonus Plan

 

 

 

31

 

Certification of Principal Executive and Financial Officer

 

 

 

32

 

Section 1350 Certification

 

 

 

101

 

The following materials from Insignia Systems, Inc.’s Quarterly Report on Form 10-Q for the quarter ended March 31, 2016 are filed herewith, formatted in XBRL (Extensible Business Reporting Language):  (i) Condensed Balance Sheets; (ii) Statements of Comprehensive Income (Loss); (iii) Statements of Cash Flows; and (iv) Notes to Financial Statements.

 

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SIGNATURES

 

Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized.

 

Dated:           April 29, 2016

Insignia Systems, Inc.

 

(Registrant)

 

 

 

 

 

/s/ John C. Gonsior

 

John C. Gonsior

 

President and Chief Financial Officer

 

(on behalf of the registrant and as principal executive and financial officer)

 

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EXHIBIT INDEX

 

Exhibit

 

 

Number

 

Description

 

 

 

3.1

 

Composite Articles of Incorporation of Registrant, as amended through July 31, 2008 (incorporated by reference to Exhibit 3.1 to annual report on Form 10-K for the year ended December 31, 2015)

 

 

 

3.2

 

Composite Bylaws of Registrant, as amended through December 5, 2015 (incorporated by reference to Exhibit 3.2 to annual report on Form 10-K for the year ended December 31, 2015)

 

 

 

10.1

 

Letter Agreement, dated March 15, 2016, with Timothy J. Halfmann (incorporated by reference to Exhibit 10.1 to current report on Form 8-K filed March 17, 2016)

 

 

 

+10.2

 

2016 Executive Officer Incentive Bonus Plan

 

 

 

+31

 

Certification of Principal Executive and Financial Officer.

 

 

 

++32

 

Section 1350 Certification.

 

 

 

+101

 

The following materials from Insignia Systems, Inc.’s Quarterly Report on Form 10-Q for the quarter ended March 31, 2016 are filed herewith, formatted in XBRL (Extensible Business Reporting Language): (i) Condensed Balance Sheets; (ii) Statements of Comprehensive Income (Loss); (iii) Statements of Cash Flows; and (iv) Notes to Financial Statements.

 


+

 

Filed herewith.

++

 

Furnished herewith.

 

18