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EX-32.1 - EXHIBIT 32.1 - PREMIER EXHIBITIONS, INC.exh_321.htm
EX-31.1 - EXHIBIT 31.1 - PREMIER EXHIBITIONS, INC.exh_311.htm
EX-31.2 - EXHIBIT 31.2 - PREMIER EXHIBITIONS, INC.exh_312.htm

 

 

UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

WASHINGTON, D.C. 20549

 

 

 

FORM 10-Q

 

 

 

(Mark One)

QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934
For the quarterly period ended August 31, 2015

or

 

TRANSITION REPORT PURSUANT TO SECTION 13 OR 15 (d) OF THE SECURITIES EXCHANGE ACT OF 1934
For the transition period from               to

 

Commission file number: 000-24452

 

PREMIER EXHIBITIONS, INC.

(Exact name of registrant as specified in its charter)

 

Florida   20-1424922
(State or other jurisdiction of   (Address of principal executive offices)
incorporation or organization)    
     
     
3340 Peachtree Road, NE, Suite 900, Atlanta, GA   30326
(Address of principal executive offices)   (Zip Code)
     
  (404) 842-2600  
  (Registrant's telephone number, including area code)  
         

Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for at least the past 90 days. Yes ☒ No ☐

 

Indicate by check mark whether the registrant has submitted electronically and posted on its corporate Web site, if any, every Interactive Data File required to be submitted and posted pursuant to Rule 405 of Regulation S-T during the preceding 12 months (or for such shorter period that the registrant was required to submit and post such files).  Yes ☒ No ☐

 

Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, or a smaller reporting company. See the definitions of “large accelerated filer,” “accelerated filer” and “smaller reporting company” in Rule 12b-2 of the Exchange Act. (Check one):

 

  Large accelerated filer ☐ Accelerated filer ☐
  Non-accelerated filer ☐ Smaller reporting company ☒
  (Do not check if a smaller reporting company)
     

Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act). Yes ☐ No ☒

 

The number of shares outstanding of the registrant's common stock on October 13, 2015 was 4,917,222.

 

 

PREMIER EXHIBITIONS, INC. AND SUBSIDIARIES

 

QUARTERLY PERIOD ENDED AUGUST 31, 2015

 

TABLE OF CONTENTS

 

Page No.

 

PART I - FINANCIAL INFORMATION  
   
Item 1. Financial Statements 3
     
Item 2. Management's Discussion and Analysis of Financial Condition and Results of Operations 19
     
Item 4. Controls and Procedures 37
     
PART II - OTHER INFORMATION  
   
Item 1. Legal Proceedings 38
     
Item 1A. Risk Factors 38
     
Item 2. Unregistered Sales of Equity Securities and Use of Proceeds 40
     
Item 6. Exhibits 40

 

 

 

 

PART I - FINANCIAL INFORMATION

Item 1.Financial Statements

Premier Exhibitions, Inc.

Condensed Consolidated Balance Sheets

(in thousands, except share data)

 

   August 31,
2015
(Unaudited)
  February 28,
2015
ASSETS          
           
Current assets:          
Cash and cash equivalents  $1,606   $4,798 
Accounts receivable, net of allowance for doubtful accounts of $220   886    1,417 
Merchandise inventory, net of reserve of $45 and $25, respectively   997    1,127 
Income taxes receivable   9    49 
Prepaid expenses   2,963    2,684 
Other current assets   556    459 
Total current assets   7,017    10,534 
           
Artifacts owned, at cost   2,872    2,881 
Salvor's lien   1    1 
Property and equipment, net of accumulated depreciation of $24,756 and $22,766, respectively   21,096    11,503 
Exhibition licenses, net of accumulated amortization of $5,293 and $6,069, respectively   1,493    1,629 
Film, gaming and other application assets, net of accumulated amortization of $2,038 and $1,726, respectively   1,295    1,608 
Deferred financing costs, net of accumulated amortization of $383 and $318, respectively   -    65 
Future rights fees, net of accumulated amortization of $3,634 and $3,551, respectively   746    829 
Construction deposit   -    134 
Lease incentive   -    5,899 
Restricted cash   68    426 
Restricted securities   801    801 
Deferred income taxes   60    60 
Long-term exhibition costs   200    261 
Subrogation rights   250    250 
Total Assets  $35,899   $36,881 
           
LIABILITIES AND SHAREHOLDERS' EQUITY          
           
Current liabilities:          
Accounts payable and accrued liabilities  $5,788   $4,782 
Deferred rent   -    668 
Deferred revenue   2,014    2,901 
Deferred income taxes   60    60 
Current portion of capital lease obligations   62    31 
Current portion of royalty payable, net of discount of $3 and $48, respectively   294    413 
Current portion of notes payable, net of discount of $3 and $10, respectively   13,696    8,190 
Total current liabilities   21,914    17,045 
           
Long-Term liabilities:          
Lease abandonment   785    997 
Deferred rent   9,048    8,867 
Long-term portion of capital lease obligations   258    32 
Long-term portion of royalty payable, net of discount of $48   207    301 
Total long-term liabilities   10,298    10,197 
           
Commitment and Contingencies          
           
Shareholders' equity:          
Common stock; $.0001 par value; authorized 65,000,000 shares; issued 4,917,423 and 4,916,644  shares, respectively; outstanding 4,917,222 and 4,916,443 shares, respectively   1    1 
Additional paid-in capital   54,157    54,104 
Accumulated deficit   (51,478)   (46,105)
Accumulated other comprehensive loss   (13)   (13)
Less treasury stock, at cost; 201 shares   (1)   (1)
Equity Attributable to Shareholders of Premier Exhibitions, Inc.   2,666    7,986 
Equity Attributable to Non-controlling interest   1,021    1,653 
Total liabilities and shareholders' equity  $35,899   $36,881 

 

The accompanying notes are an integral part of the condensed consolidated financial statements.

3
 

Premier Exhibitions, Inc.

Condensed Consolidated Statements of Comprehensive Loss

(in thousands, except share and per share data)

(unaudited)

 

   Three Months Ended August 31,  Six Months Ended August 31,
   2015  2014  2015  2014
Revenue:                    
Exhibition revenue  $5,489   $6,755   $11,402   $12,763 
Merchandise revenue   1,218    1,409    2,490    2,754 
Management fee   32    133    66    271 
Licensing fee   -    -    30    - 
Total revenue   6,739    8,297    13,988    15,788 
                     
Cost of revenue:                    
Exhibition costs   5,283    4,687    10,254    8,508 
Cost of merchandise sold   373    583    911    1,169 
Total cost of revenue (exclusive of depreciation and amortization shown separately below)   5,656    5,270    11,165    9,677 
                     
Gross profit   1,083    3,027    2,823    6,111 
                     
Operating expenses:                    
General and administrative   2,649    3,735    5,515    7,030 
Depreciation and amortization   1,483    1,149    2,521    2,300 
Gain on disposal of assets   (33)   -    (33)   (4)
Total operating expenses   4,099    4,884    8,003    9,326 
                     
Loss from operations   (3,016)   (1,857)   (5,180)   (3,215)
                     
Interest expense   (444)   (21)   (819)   (44)
Other income/(expense)   -    20    (6)   38 
                     
Loss before income taxes   (3,460)   (1,858)   (6,005)   (3,221)
                     
Income tax expense   -    -    -    - 
                     
Net loss   (3,460)   (1,858)   (6,005)   (3,221)
Less: Net loss attributable to non-controlling interest   364    205    632    356 
Net loss attributable to the shareholders of Premier Exhibitions, Inc.  $(3,096)  $(1,653)  $(5,373)  $(2,865)
                     
Net loss per share:                    
Basic loss per common share  $(0.63)  $(0.34)  $(1.09)  $(0.58)
Diluted loss per common share  $(0.63)  $(0.34)  $(1.09)  $(0.58)
                     
Shares used in basic per share calculations   4,917,222    4,907,343    4,917,154    4,906,892 
Shares used in diluted per share calculations   4,917,222    4,907,343    4,917,154    4,906,892 
                     
Comprehensive loss  $(3,096)  $(1,653)  $(5,373)  $(2,865)

 

The accompanying notes are an integral part of the condensed consolidated financial statements.

4
 

Premier Exhibitions, Inc.

Condensed Consolidated Statements of Cash Flow

(in thousands)

(unaudited)

 

   Six Months Ended August 31,
   2015  2014
Cash flows from operating activities:          
Net loss  $(6,005)  $(3,221)
           
Adjustments to reconcile net loss to net cash provided by/(used in) operating activities:          
Depreciation and amortization   2,521    2,300 
Lease abandonment   (212)   (231)
Gain on disposal of assets   (33)   (4)
Stock-based compensation   53    218 
Allowance for doubtful accounts   -    16 
Amortization of deferred financing costs   65    - 
Write-off of deferred financing costs   -    100 
Write-off of assets   16    - 
Amortization of debt discount   51    41 
Changes in operating assets and liabilities:          
Decrease in accounts receivable   437    263 
Decrease in merchandise inventory, net of reserve   130    54 
Increase in prepaid expenses   (381)   (202)
Increase in other current assets   (97)   (64)
Decrease in income taxes receivable   40    207 
Increase in other receivables   -    (16)
(Increase)/decrease  in restricted cash   358    (149)
Decrease in long-term development costs   147    23 
Increase in accounts payable and accrued liabilities   1,006    1,618 
Increase/(decrease) in deferred rent   (487)   538 
Increase/(decrease) in deferred revenue   (887)   285 
Total adjustments   2,727    4,997 
Net cash provided by/(used in) operating activities   (3,278)   1,776 
           
Cash flows from investing activities:          
Purchases of property and equipment   (5,259)   (393)
Proceeds from disposal of assets   33    4 
Purchase of restricted certificate of deposit   -    (800)
Redemption of certificates of deposit   -    201 
Decrease in artifacts   9    11 
Net cash used in investing activities   (5,217)   (977)
           
Cash flows from financing activities:          
Proceeds from short-term notes payable   5,500    - 
Payments on capital lease obligations   (33)   (17)
Deferred financing costs   -    (100)
Payments on royalty payable   (164)   - 
Payments on notes payable   -    (220)
Net cash provided by/(used in) financing activities   5,303    (337)
           
Effects of exchange rate changes on cash and cash equivalents   -    - 
           
Net increase/(decrease) in cash and cash equivalents   (3,192)   462 
Cash and cash equivalents at beginning of period   4,798    3,434 
Cash and cash equivalents at end of period  $1,606   $3,896 
           
Supplemental disclosure of cash flow information:          
Cash paid during the period for interest  $583   $11 
Cash received during the period for taxes  $40   $208 
Supplemental disclosure of non-cash investing and financing activities:          
Purchases of property and equipment under capital leases  $290   $- 
Non-cash refinancing of notes payable  $8,000   $- 
Net assets recognized from execution of royalty agreement  $-   $31 
Non-cash payment on royalty payable  $94   $- 
Non-cash purchase of property and equipment using lease incentive and construction deposit  $6,033   $- 

 

The accompanying notes are an integral part of the condensed consolidated financial statements.

5
 

PREMIER EXHIBITIONS, INC. AND SUBSIDIARIES

NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS
(Unaudited)

1.Background and Basis of Presentation

Description of Business

Premier Exhibitions, Inc. and subsidiaries (the “Company” or “Premier”) are in the business of presenting to the public museum-quality touring exhibitions around the world. Since our establishment, we have developed, deployed, and operated unique exhibition products that are presented to the public in exhibition centers, museums, and non-traditional venues. Income from exhibitions is generated primarily through ticket sales, third-party licensing, sponsorships and merchandise sales.

 

Titanic Ventures Limited Partnership (“TVLP”), a Connecticut limited partnership, was formed in 1987 for the purposes of exploring the wreck of the R.M.S. Titanic and its surrounding oceanic areas. In May of 1993, RMS Titanic, Inc. (“RMST”) entered into a reverse merger under which RMST acquired all of the assets and assumed all of the liabilities of TVLP and TVLP became a shareholder of RMST. In October of 2004, we reorganized and Premier Exhibitions, Inc. became the parent company of RMST and RMST became a wholly-owned subsidiary. Additional wholly-owned subsidiaries were established in order to operate the various domestic and international exhibitions of the Company.

Our exhibitions regularly tour outside the United States of America (“U.S.”). Approximately 8% of our revenues for the three months ended August 31, 2015 compared with 13% for the three months ended August 31, 2014 resulted from exhibition activities outside the U.S. Approximately 8% of our revenues for the six months ended August 31, 2015 compared with 12% for the six months ended August 31, 2014 resulted from exhibition activities outside the U.S. Many of our financial arrangements with our international trade partners are based upon the U.S. dollar which limits the Company’s exposure to the risk of currency fluctuations between the U.S. dollar and the currencies of the countries in which our exhibitions are touring.

Corporate Structure

Our business has been divided into an exhibition management division and a content division. The content division is the Company’s existing subsidiary, RMST, which holds all of the Company’s rights with respect to the Titanic assets and is the salvor-in-possession of the Titanic wreck site. These assets include title to all of the recovered artifacts in the Company’s possession, in addition to all of the intellectual property (data, video, photos, maps, etc.) related to the recovery of the artifacts and scientific study of the ship.

 

We also formed a new entity, Premier Exhibition Management LLC (“PEM”), in September 2011, to manage all of the Company’s exhibition management (exhibition division). This currently includes the operation and management of our “Bodies,” “Titanic” (pursuant to an intercompany agreement with RMST), “Real Pirates,” “The Discovery of King Tut,” and “Saturday Night Live,” exhibitions. PEM also pursues “fee for service” arrangements to manage exhibitions based on content owned or controlled by third parties.

 

On April 20, 2012, PEM and its wholly-owned subsidiary, PEM Newco, LLC (“Newco”), both subsidiaries of the Company, entered into a purchase agreement with AEG Live LLC, AEG Exhibitions LLC, and Arts and Exhibitions International, LLC pursuant to which Newco purchased substantially all of the assets of Arts and Exhibitions International, LLC (“AEI”). The assets purchased include the rights and tangible assets relating to four touring exhibitions known as “King Tut II,” “Cleopatra,” “America I Am” and “Real Pirates.” Of these four exhibitions, the Company is currently touring only “Real Pirates”. The acquired assets include rights agreements with the owners of the artifacts and intellectual property comprising the exhibitions, museum/venue agreements for existing exhibition venues, sponsorship agreements, a warehouse lease and an office lease. In addition, the acquired assets include intellectual property related to proposed future exhibitions that the Company may further develop and produce, including the exhibit “One Day in Pompeii”, which was being toured by the Company during the first quarter of fiscal 2016. The Company will operate any such additional properties through its exhibition management subsidiary. Subsequent to the asset purchase, Newco changed its name to Arts and Exhibitions International, LLC.

6
 

On July 12, 2012, the Company purchased substantially all of the assets of Exhibit Merchandising, LLC for $125 thousand. As part of the acquisition of the assets of Exhibit Merchandising, LLC, we obtained the rights to sell all merchandise related to “Tutankhamun and the Golden Age of the Pharaohs”, “Cleopatra: The Exhibition” and “Real Pirates”. These merchandising rights are operated under our Premier Merchandising, LLC subsidiary.

The restructuring of the Company and changes in its management, reflect that Premier has two operating segments – Exhibition Management (PEM) and Content Management (RMST).

Basis of Presentation

When we use the terms “Premier,” “Company,” “we,” “us” and “our,” we mean Premier Exhibitions, Inc., a Florida corporation, and its subsidiaries. We have prepared the accompanying unaudited condensed consolidated financial statements and unaudited notes to condensed consolidated financial statements pursuant to the rules and regulations of the Securities and Exchange Commission (“SEC”) and accounting principles generally accepted in the United States (“U.S. GAAP”) regarding interim financial reporting. Accordingly, they do not contain all of the information and notes required by U.S. GAAP for complete financial statements and should be read in conjunction with the consolidated financial statements and notes thereto included in our Annual Report on Form 10-K for our fiscal year ended February 28, 2015. In our opinion, the accompanying unaudited condensed consolidated financial statements reflect all adjustments (consisting of only normal recurring adjustments) considered necessary for a fair presentation of our financial condition as of August 31, 2015, our results of operations for the three and six months ended August 31, 2015 and 2014 and cash flows for the six months ended August 31, 2015 and 2014. The data in the consolidated balance sheet as of February 28, 2015 was derived from our audited consolidated balance sheet as of February 28, 2015, as presented in our Annual Report on Form 10-K for our fiscal year ended February 28, 2015. The unaudited condensed consolidated financial statements include the accounts of Premier and its subsidiaries after the elimination of all significant intercompany accounts and transactions. Our operating results for the three and six months ended August 31, 2015 are not necessarily indicative of the operating results that may be expected for the full fiscal year ending February 28, 2016 (“fiscal 2016”).

Significant Accounting Policies

For a description of significant accounting policies, see the Summary of Significant Accounting Policies footnote to the Financial Statements included in the Company’s 2015 Annual Report on Form 10-K.  There have been no material changes to the Company’s significant accounting policies since the filing of the Company’s 2015 Annual Report on Form 10-K.

Use of Estimates

The preparation of financial statements in conformity with U.S. GAAP requires management to make estimates and assumptions that affect the amounts reported in the financial statements and accompanying notes.  Actual results could differ from reported results using those estimates.

Recent Accounting Pronouncements

Recently Issued

 

Revenue from Contracts with Customers Update 2014-09 (ASU 2014-09)

 

In May of 2014, FASB issued Accounting Standards Update No. 2014-09 that affects any entity that either enters into contracts with customers to transfer goods or services or enters into contracts for the transfer of nonfinancial assets unless those contracts are within the scope of other standards. This ASU will supersede the revenue recognition requirements in Topic 605, Revenue Recognition, and most industry-specific guidance.

 

The core principle of the guidance is that an entity should recognize revenue to depict the transfer of promised goods or services to customers in an amount that reflects the consideration to which the entity expects to be entitled in exchange for those goods or services. In August 2015 ASU No. 2015-14 was issued and delays implementation as noted below. The new standard will replace most of the existing revenue recognition standards in U.S. GAAP when it becomes effective for periods beginning after December 15, 2017.  Early adoption is permitted for periods beginning after December 15, 2016.  The new standard can be applied retrospectively to each prior reporting period presented or retrospectively with the cumulative effect of the change recognized at the date of the initial application. The Company is currently evaluating the impact of this accounting pronouncement on our consolidated financial statements.

7
 

Preparation of Financial Statements - Going Concern Update 2014-15 (ASU 2014-15)

In August 2014, FASB issued Accounting Standards Update No. 2014-15, “Preparation of Financial Statements - Going Concern (Subtopic 205-40), Disclosure of Uncertainties about an Entity’s Ability to Continue as a Going Concern.” Under U.S. GAAP, continuation of a reporting entity as a going concern is presumed as the basis for preparing financial statements unless and until the entity’s liquidation becomes imminent. Preparation of financial statements under this presumption is commonly referred to as the going concern basis of accounting. If and when an entity’s liquidation becomes imminent, financial statements should be prepared under the liquidation basis of accounting in accordance with Subtopic 205-30, “Presentation of Financial Statements - Liquidation Basis of Accounting.” Even when an entity’s liquidation is not imminent, there may be conditions or events that raise substantial doubt about the entity’s ability to continue as a going concern. In those situations, financial statements should continue to be prepared under the going concern basis of accounting, but the amendments in this Update should be followed to determine whether to disclose information about the relevant conditions and events. The amendments in this Update are effective for the annual period ending after December 15, 2016, and for annual periods and interim periods thereafter. Early application is permitted. The Company is currently evaluating the impact of this accounting pronouncement on our consolidated financial statements.

 

2.Loss Per Share Data

Basic per share amounts exclude dilution and are computed using the weighted average number of common shares outstanding for the period. Diluted per share amounts reflect the potential reduction in earnings per share that could occur if equity based awards were exercised or converted into common stock, unless the effects are anti-dilutive (i.e., the exercise price is greater than the average market price of the common shares). Potential common shares are determined using the treasury stock method and include common shares issuable upon exercise of outstanding stock options and warrants.

The following table sets forth the computation of basic and diluted net loss per share.

   Three Months Ended August 31,  Six Months Ended August 31,
   2015  2014  2015  2014
             
Numerator:                    
Net loss attributable to shareholders (in thousands)  $(3,096)  $(1,653)  $(5,373)  $(2,865)
                     
Denominator:                    
Basic weighted-average shares outstanding   4,917,222    4,907,343    4,917,154    4,906,892 
Effect of dilutive stock options and warrants   -    -    -    - 
Diluted weighted-average shares outstanding   4,917,222    4,907,343    4,917,154    4,906,892 
                     
Net loss per share:                    
Basic  $(0.63)  $(0.34)  $(1.09)  $(0.58)
Diluted  $(0.63)  $(0.34)  $(1.09)  $(0.58)

Equity based awards are not included in the per share computation because the option exercise price was greater than the average market price of the common share. The number of shares excluded for the three and six months ended August 31, 2015 and 2014 was 91,167.

8
 
Note 3.Notes Payable, Royalty Payable, and Capital Lease Obligations

Notes Payable

 

On October 17, 2011, the Company entered into an asset purchase agreement (the “Agreement”) to purchase the assets of a Titanic-themed exhibition (Titanic: The Experience or “TTE”) in Orlando, Florida, from Worldwide Licensing & Merchandising, Inc. and its shareholder, G. Michael Harris (together, “Worldwide”). Pursuant to the Agreement, the Company purchased the assets of the Orlando exhibition from Worldwide in an installment sale. The Company agreed to pay Worldwide directly a total of $800 thousand over a two-year period, and also agreed to assume rental and other arrearages owed by Worldwide, totaling $720 thousand, which the Company will pay over a four-year period. Based upon an interest rate of 7.6% the net present value of these payments was approximately $1,377 thousand as of the date of the transaction.

 

As of August 31, 2015, the short-term portion of the note payable was $196 thousand and relates to rental and other arrearages payable on behalf of Worldwide. The final payment on this note payable is due in December 2015.

On September 30, 2014, Premier Exhibitions, Inc. entered into a Secured Promissory Note and Guarantee with each of two affiliates of Pentwater Capital Management LP.  Together the Notes provided for a loan to the Company in the aggregate amount of $8.0 million.  The Notes provided for the payment by the Company of interest on a monthly basis at the rate of 12.0% per annum, and the Notes matured on March 31, 2015.  The Notes required the Company to pay a closing fee to the Pentwater affiliates in the aggregate amount of 3% of the loan amount and the fees and expenses incurred by the Pentwater affiliates in connection with the negotiation and execution of the Notes. Deferred financing cost related to this loan totaled $383 thousand and were fully amortized during the first fiscal quarter of 2016.

 

The Notes were guaranteed by each of RMST, PEM, Arts and Exhibitions International LLC, and Premier Merchandising, LLC, all of which are subsidiaries of the Company.

 

The Notes were secured by substantially all of the assets of the Company and the subsidiary guarantors, including the stock of each of the subsidiary guarantors.  The security interest did not apply to the Titanic assets held by RMST, but applied to all revenues, contracts and agreements lawfully arising out of the Titanic assets.

 

The lenders’ exercise of rights and remedies with respect to the stock of RMST and any revenues, contracts and agreements lawfully arising out of the Titanic assets were expressly governed by and subject to the terms and conditions of the applicable court orders governing the ownership of the Titanic assets by RMST, which included (i) the Opinion issued by the United States District Court for the Eastern District of Virginia with respect to Action No. 2:93cv902, dated as of August 12, 2010; (ii) the Order issued by the United State District Court for the Eastern District of Virginia with respect to Action No. 2:93cv902, dated as of August 15, 2011; (iii) the Revised Covenants and Conditions for the Future Disposition of Objects Recovered from the R.M.S. Titanic by RMST pursuant to an in-specie salvage award granted by the United States District Court for the Eastern District of Virginia, dated as of August 15, 2011; and (iv) the Process Verbal, issued on October 12, 1993 by the Maritime Affairs Administrator for the Ministry of Equipment Transportation and Tourism, French Republic to Titanic Ventures Limited Partnership.

 

On April 2, 2015, the Company announced that it had entered into a definitive merger agreement (the “Merger Agreement”) whereby it will combine with Dinoking Tech Inc. (“DK”). In addition, on April 2, 2015, an investor group agreed to provide up to $13.5 million in convertible debt funding to Premier to repay $8 million of existing debt and $5.5 million for corporate purposes, including the completion of the development of “Saturday Night Live: The Exhibition” and “Premier Exhibitions 5th Avenue,” the Company’s state-of-the-art exhibition and special events center located in New York City. As of August 31, 2015, the investor group had assumed and repaid the $8.0 million Pentwater note and had provided an additional $5.5 million in funding. The entire $13.5 million is included in short-term notes payable. The $5.5 million was used to continue funding improvements on the building at 417 Fifth Avenue and to complete our “Saturday Night Live: The Exhibition.” The Notes provide for the payment by the Company of interest on a monthly basis at the rate of 12.0% per annum and carry the same guarantees and collateral as the Pentwater loans noted above. See Note 6. Liquidity and Capital Resources for further discussion of this note payable.

9
 

Royalty Payable

 

On April 20, 2012, PEM and PEM Newco, LLC, both subsidiaries of the Company, entered into a purchase agreement with AEG Live LLC, AEG Exhibitions LLC, and Arts and Exhibitions International, LLC pursuant to which Newco purchased substantially all of the assets of AEI. The assets purchased include the rights and tangible assets relating to four touring exhibitions known as “King Tut II,” “Cleopatra,” “America I Am” and “Real Pirates.” Of these four exhibitions, the Company is currently touring only “Real Pirates”. The Company issued a non-recourse non-interest bearing note as part of this transaction. The book value of the note was recorded based upon the expected future cash flows of the exhibitions and discounted to its net present value at an imputed interest rate of 7.0%.

 

In March 2014, the Company paid $300 thousand and purchased the tangible assets that were required to be returned to AEG Live, LLC at the end of the purchase agreement.

 

On April 17, 2014, PEM and AEG terminated the Promissory Note. As part of the termination of the Promissory Note, PEM and AEG entered into a revenue payment agreement (the “Revenue Payment Agreement”) providing for modified future payments to AEG with respect to bookings of acquired exhibitions.  Pursuant to the Revenue Payment Agreement, going forward PEM will make royalty payments to AEG equal to (a) 90% of net revenues from future bookings and (b) 20% of the net revenues from proposed exhibitions acquired from AEG that are ultimately developed and presented.   “Net Revenues” are determined after deduction by PEM of the direct expenses of operating the exhibitions.  Pursuant to the Revenue Payment Agreement, AEG will pay to PEM a management fee of 10% of gross revenues (after deducting any booking fees) for each calendar year thereafter; provided that the management fee shall not be less than the following minimum fees: $500,000 in calendar year 2014; and $125,000 in calendar years 2015 and 2016.

 

We considered the accounting guidance in ASC 805, 405, and 470 when evaluating the accounting for the note cancellation and execution of the revenue payment agreement. We note that there was no substantive modification of the obligations under the Note that were made in connection with the cancellation of the Note and the execution of the revenue payment agreement. Accordingly, we do not believe the note was settled and therefore the royalty obligation will continue to be remeasured each period until it is ultimately settled.

 

Beginning in the first fiscal quarter of 2015, revenues, expenses, assets, and liabilities related to these exhibitions are recorded on a gross reporting basis in the Company’s consolidated financial statements since we are now the primary obligor under these agreements, are fulfilling the customer agreements with assets that the Company has all rights and title to, rather than acting in a management capacity as it was prior to the amendment, have latitude to determine pricing and retain future profits from the arrangement with customers, and retain the credit risk with customers. The majority of the assets and liabilities added as a result of this are restricted cash and deferred revenue.

 

During the fourth quarter of fiscal 2015, the Company, using Level 3 inputs based upon FASB ASC 820, updated the expected future cash flows of the exhibitions and discounted the cash flows at 12.0% to estimate the future payment to AEG Live, LLC based upon the revenue payment agreement. As a result of this review, the royalty payable was reduced by $338 thousand to reflect the updated estimated future payments under the revenue payment agreement. The significant unobservable inputs used in the fair value measurement are forecasts of expected future annual cash flows as developed by the Company's management. Significant increases or decreases in these unobservable inputs in isolation would likely result in a significantly higher or lower fair value measurement. In addition, we evaluated the Company’s future rights fees as part of this update and determined that the future rights fees were impaired by $2.7 million.

 

As of August 31, 2015, the short-term portion of the royalty payable was $294 thousand and the long-term portion was $207 thousand.

 

Capital Lease Obligations

 

The Company leases certain computer and security equipment under capital leases. During the first quarter of fiscal 2016, the Company entered into capital leases for $290 thousand. As of August 31, 2015, the balance sheet reflects the short-term portion of capital lease obligations of $62 thousand and the long-term portion of $258 thousand.

 

10
 
Note 4. Legal Proceedings and Contingencies

Status of Salvor-in-Possession and Interim Salvage Award Proceedings

The Company has been party to a salvage case titled RMS Titanic, Inc. v. The Wrecked and Abandoned Vessel, et al., in rem for over 20 years. The Company has served as sole salvor-in-possession of the Titanic wreck site since 1994. On August 12, 2010, the U. S. District Court for the Eastern District of Virginia (the “District Court”) issued an opinion granting a salvage award to RMST based upon the Company’s work in recovering and conserving over three thousand artifacts from the wreck of Titanic during its expeditions conducted in 1993, 1994, 1996, 1998, 2000, and 2004 (the “Post 1987 Artifacts”). The Company was awarded 100 percent of the fair market value of the artifacts, which the District Court set at approximately $110 million. The District Court reserved the right to determine whether to pay the Company a cash award from proceeds derived from a judicial sale, or in the alternative, to issue the Company an in-specie award of title to the artifacts with certain covenants and conditions which would govern their maintenance and future disposition.

 

On August 15, 2011, the District Court granted an in-specie award of title to the artifacts to RMST for the Post 1987 Artifacts. Title to the Post 1987 Artifacts comes with certain covenants and conditions drafted and negotiated by the Company and the United States Government. These covenants and conditions govern the maintenance and future disposition of the artifacts.  These covenants and conditions include the following:

 

    The approximately 2,000 “1987 Artifacts” and the approximately 3,500 “Post 1987 Artifacts” must be maintained as a single collection;
    The combined collections can only be sold together, in their entirety, and any purchaser of the collections would be subject to the same conditions applicable to RMST and the purchase subject to court approval; and
    RMST must comply with provisions that guarantee the long-term protection of all of the artifacts. These provisions include the creation by RMST of a reserve fund (the “Reserve Fund”). The Reserve Fund is irrevocably pledged to and held for the exclusive purpose of providing a performance guarantee for the maintenance and preservation of the Titanic collection for the public interest. The Company will pay into the Reserve Fund a minimum of twenty five thousand dollars ($25 thousand) for each future fiscal quarter until the corpus of such Reserve Fund equals five million dollars ($5 million). Though not required under the covenants and conditions, the Company may make additional payments into the Reserve Fund as it deems appropriate, consistent with its prior representations to the Court and sound fiscal operations. The Company established the Reserve Fund and funded it with $25 thousand during November 2011 and continues to make quarterly $25 thousand payments. The balance in the Reserve Fund as of August 31, 2015 is $408 thousand, including interest income.

During these proceedings, on July 2, 2004, the District Court also rendered an opinion and order in which it held that it would not recognize a 1993 Proces-Verbal, pursuant to which the government of France granted RMST title to all artifacts recovered from the wreck site during the 1987 expedition (the “1987 Artifacts”). RMST appealed the July 2, 2004 District Court order to the Appellate Court. On January 31, 2006, the Appellate Court reversed the lower court’s decision to invalidate the 1993 Proces-Verbal, pursuant to which the government of France granted RMST title to all artifacts recovered from the wreck site during the 1987 expedition. As a result, the Appellate Court tacitly reconfirmed that RMST owns the approximately 2,000 artifacts recovered during the 1987 expedition. These artifacts were not part of the August 2011 award, but are now subject to certain of the covenants and conditions agreed to by the Company.

 

Status of International Treaty Concerning the Titanic Wreck

 

The U.S. Department of State (the “State Department”) and the National Oceanic and Atmospheric Administration of the U.S. Department of Commerce (“NOAA”) are working together to implement an international treaty (the “Treaty”) with the governments of the United Kingdom, France and Canada concerning the Titanic wreck site. If implemented in this country, the Treaty could affect the manner in which the District Court monitors the Company’s salvor-in-possession rights to the Titanic. These rights include the exclusive right to recover artifacts from the wreck site, claim possession of and perhaps title to artifacts recovered from the site, and display recovered artifacts. Years ago the Company voiced objections to the State Department regarding the participation of the U.S. in efforts to reach an agreement governing salvage activities with respect to the Titanic. The proposed Treaty, as drafted, did not recognize the Company’s existing salvor-in-possession rights to the Titanic. The United Kingdom signed the Treaty in November 2003, and the U.S. signed the Treaty in June 2004. For the Treaty to take effect, the U.S. must enact implementing legislation. As no implementing legislation has been passed, the Treaty currently has no binding legal effect.

11
 

In August 2011, the State Department and NOAA resubmitted draft legislation to Congress. Since that time, RMST has worked with the U.S. Government to develop a number of textual modifications to this proposed implementing legislation to address the Company’s concerns. The proposed legislation has not passed and presently appears to be stalled.

 

Other Litigation

 

On December 17, 2014, the Company filed suit against James Beckmann and his company, Image Quest Worldwide, Inc., in the District Court of Clark County, Nevada.  The suit alleges that Image Quest Worldwide breached its July 19, 2010, sublease with the Company with respect to certain space at the Luxor Hotel and Casino. As an inducement to the Company to execute the sublease, James Beckman, the principal of Image Quest Worldwide, Inc., signed a personal guarantee which is enforceable if Image Quest fails to satisfy its obligations under the Sublease. The suit alleges that Image Quest failed to pay over $1.4 million in payments required under the Sublease. On April 24, 2015, Mr. Beckmann and Image Quest Worldwide answered the suit and filed a counterclaim against the Company for fraudulent inducement, alleging that the Company interfered with their right under the sublease to utilize the box-office to sell tickets to their exhibition. Mr. Beckmann and Image Quest Worldwide seek damages in excess of $10 thousand. The Company cannot currently determine whether Image Quest Worldwide, Inc. or Mr. Beckman have sufficient funds to pay some or all of the outstanding debt, and the outcome of the Company’s claims and the counterclaim are not readily determinable at this time.

 

On December 7, 2014, Cyrus Milanian and Faan Qin filed suit against the Company in the United States District Court for the Northern District of Georgia, Atlanta Division, alleging that the Company infringed their trademark. The plaintiffs seek damages in excess of $1 million. These plaintiffs have previously filed a number of similar nuisance actions against the Company, all of which have been dismissed at early stages. The lawsuit is in its early stages and the Company cannot predict the outcome of the case.

 

From time to time the Company is or may become involved in other legal proceedings that result from the operation of its exhibitions and business.

 

Settled Litigation

 

In April 2011, the Company filed suit in the U.S. District Court for the Northern District of Georgia against Serge Grimaux and his companies, including Serge Grimaux Presents, Inc. and 9104-5773 Quebec, Inc. The suit alleges that Grimaux failed to pay over $800 thousand due and owing the Company under a series of license agreements pursuant to which Mr. Grimaux and his entities presented the Company’s Titanic and human anatomy exhibitions in venues throughout Canada.  The Company settled this litigation on November 10, 2011 for $375 thousand. As of August 31, 2015 a receivable of $6 thousand, net of allowance for doubtful accounts of $215 thousand, is included in the Company’s accounts receivable.

 

On February 26, 2013, the Company filed suit in the U.S. District Court for the Northern District of Georgia, Atlanta Division against Thomas Zaller and his companies, Imagine Exhibitions, Inc. and Imagine Exhibitions, PTE, LTD. Mr. Zaller is a former executive of the Company. The suit alleged that Mr. Zaller and his companies fraudulently obtained certain of the Company’s confidential and proprietary intellectual property related to the design of its Titanic exhibitions, and unlawfully used that intellectual property in the development of their own competing Titanic exhibition, which was initially presented at the Venetian Macau, and then marketed around the world. In the suit, the Company brought claims against Mr. Zaller personally for conversion, breach of contract, and misappropriation of trade secrets under Georgia law. The Company also brought claims against Mr. Zaller and his companies for unjust enrichment, fraud, fraudulent inducement, and trade dress violations under the Lanham Act. The Company sued for unspecified damages.

12
 

On April 22, 2013, Kingsmen Exhibits PTE, Ltd. filed suit against the Company in the High Court of the Republic of Singapore. This suit followed extensive correspondence between the Company and the Kingsmen companies regarding the allegations of wrongdoing by the Kingsmen companies, along with their partners Thomas Zaller and his companies. Kingsmen sought a judgment declaring that they did not violate the Singapore Copyright Act and the Singapore Trademark Act and prohibiting the Company from continuing to make claims that Kingsmen infringed the Company’s copyrights and trademarks. Kingsmen also sought unspecified damages from the Company related to actions taken by the Company to protect its confidential and proprietary intellectual property. On December 18, 2013, the Company filed a counterclaim against Kingsmen Exhibits PTE, Ltd. in that lawsuit. In the counterclaim, the Company alleged that Kingsmen unlawfully competed against the Company in the development and operation of its competing Titanic exhibition. Specifically, the Company alleged that Kingsmen infringed on its copyrights by unlawfully obtaining and using the Company’s design files to build its exhibitions. The Company sought to enjoin Kingsmen from continuing to infringe on its rights, and for unspecified damages related to the infringement.

 

On December 2, 2014, the Company entered into a Full and General Mutual Release, Settlement and Confidentiality Agreement (the “Agreement”) with Thomas Zaller, Imagine Exhibitions, Inc., Imagine Exhibitions, Inc., Imagine Exhibitions PTE, Ltd., and TZ, Inc. (collectively, the “Zaller Parties”), and Kingsmen Exhibits PTE, Ltd and Kingsmen Creative, Ltd (collectively the “Kingsmen Parties”). The Agreement settled the litigation between the Company and the Zaller Parties in the United States District Court for the Northern District of Georgia, Atlanta Division, and between the Company and the Kingsmen Parties in the High Court of the Republic of Singapore.

 

The Agreement required the Zaller Parties to collectively pay the Company $725 thousand on or before December 4, 2014. This amount was received on December 4, 2014. The Agreement stipulated that the Zaller Parties and the Kingsmen Parties denied any admission of fault or liability to the Company. Under the Agreement, the Zaller Parties also agreed not to stage a Titanic exhibition in the United States or Canada for a period of thirty six months or in Western Europe (defined as the United Kingdom, Ireland, France, Germany, Italy, Switzerland, Spain, Portugal, Sweden, Denmark and Norway) for a period of twenty four months.

 

On February 14, 2014, SeaVentures, Ltd. filed suit against the Company in the Circuit Court for the Ninth Judicial District of Orange County, Florida. The suit alleged that the Company breached a license agreement with SeaVentures under which the Company was required to present certain joint exhibitions containing both Titanic artifacts and artifacts recovered from the RMS Carpathia owned by SeaVentures. SeaVentures sought $743 thousand, plus interest and costs.

 

On April 3, 2015, RMST and the Company entered into a Full and General Mutual Release, Settlement and Confidentiality Agreement with SeaVentures which settled the litigation. Under the settlement, the Company agreed to pay SeaVentures $425 thousand, as follows: $75 thousand on or before April 10, 2015, $100 thousand on or before March 1, 2016; $100 thousand on or before March 1, 2017; and $150 thousand on or before March 1, 2018. In addition, the Company agreed to stage at least two joint exhibitions presenting Carpathia and Titanic artifacts within 24 months from the date of execution of the Agreement. The Company will pay SeaVentures a portion of the net revenues from those joint exhibitions or a per ticket fee, depending on the location of the joint exhibition.   In fiscal year 2015, the Company recorded a liability for this settlement of $344 thousand, net of an $81 thousand discount at 12%, to reflect the present value of the future payments. The balance as of August 31, 2015 is $287 thousand.

 

Legal Proceedings

 

The Company is currently involved in certain legal proceedings. To the extent that a loss related to a contingency is reasonably estimable and probable, the Company accrues an estimate of that loss. Because of the uncertainties related to both the amount and range of loss on certain pending litigation, the Company may be unable to make a reasonable estimate of the liability that could result from an unfavorable outcome of such litigation. As information becomes available, the Company assesses any potential liability related to pending litigation and makes or, if necessary, revises its estimates. Such revisions to estimates of potential liability could materially impact the Company’s results of operations and financial position.

13
 

The Company believes that adequate provisions for resolution of all contingencies, claims and pending litigation have been made for probable losses and that the ultimate outcome of these matters will not have a material adverse effect on the Company’s financial condition.

 

Revenue and Sales and Use Tax Examinations

 

As of August 31, 2015, the Internal Revenue Service (“IRS”) has completed examination of the Company’s federal tax returns for the fiscal years ended February 28 (29), 2010, 2009, 2008 and 2007, with no significant adjustments required. The tax years February 28 (29), 2011-2014 remain open to IRS examination. On May 1, 2015 the Company received notice from the IRS that the Company’s tax return for the fiscal year ended February 28, 2013 had been selected for examination. On July 2, 2015 the Company received notice from the IRS that the tax return of Premier Exhibition Management, LLC for the fiscal year ended February 28, 2013 had been selected for examination. The examinations began in the second fiscal quarter of 2016. In addition to the review by the IRS, the Company is, at times, under review by various state revenue authorities.

 

As of May 8, 2014, the State of New York completed its most recent examination of the Company’s sales and use tax returns for its operations in the State of New York for all periods through May 31, 2012.  The State of New York assessed additional sales and use tax of approximately $374,000 as it relates to the Company’s presentation of its Bodies exhibition at the South Street Seaport during this time period. This amount has been accrued in the Company’s consolidated financial statements. The Company has appealed this assessment on the grounds that the license agreement which governs the human anatomy specimens is not subject to sales and use tax. The Company has requested a hearing before an administrative tax tribunal.

 

5. Segment Information

 

The Company has two reportable segments - Exhibition Management and RMS Titanic. The Exhibition Management segment involves the management of all of the Company’s exhibition operations, including the operation and management of Premier’s “Bodies,” “Titanic” (through an inter-company agreement with RMST), “Real Pirates,” “The Discovery of King Tut,” “Saturday Night Live,” and “Pompeii” (closed May 25, 2015) exhibitions. The exhibition management division also includes our exhibition merchandising business, conducted under the Company’s wholly-owned subsidiary, Premier Merchandising, LLC. The RMS Titanic segment manages the Company’s rights to the Titanic assets, including title to all of the recovered artifacts in the Company’s possession and all of the intellectual property (video, photos, maps, etc.) related to the recovery of the artifacts and research of the ship. In addition, the RMS Titanic segment manages the Company’s responsibilities as salvor-in-possession of the Titanic wreck site.

 

Revenue derived from exhibitions presented outside of the U.S. was $548 thousand and $1.1 million for the three months ended August 31, 2015 and 2014, respectively, and $1.1 million and $1.8 million for the six months ended August 31, 2015 and 2014, respectively. The Company’s foreign exhibitions are all touring. As such, the concentration of foreign income in any period is fluid and changes as exhibitions are moved, normally every four to six months.

 

All reported revenues were derived from external customers, with the exception of $301 thousand and $593 thousand reported for the RMS Titanic segment for the three months and six months ended August 31, 2015, respectively, and $316 thousand and $627 thousand for the three months and six months ended August 31, 2014, respectively. This revenue represents a royalty fee paid by the Exhibition Management segment for the use of Titanic assets in its exhibits, and is reflected as a corresponding cost of revenue in the Exhibition Management segment. Revenue earned and expenses charged between segments are eliminated in consolidation.

14
 

Certain corporate expenses are allocated based on intercompany agreements between PRXI, PEM and RMST for shared services.

 

The following tables reflect the condensed consolidated statements of operations for the three and six months ended August 31, 2015 and 2014 by segment (in thousands):

 

   Three Months Ended August 31, 2015
  (In thousands)
            
  Exhibition Management  RMS Titanic  Elimination  Total
Revenue  $6,739   $301   $(301)  $6,739 
Cost of revenue (exclusive of depreciation and amortization)   5,957    -    (301)   5,656 
Gross profit   782    301    -    1,083 
Operating expenses:                    
General and administrative   2,402    247    -    2,649 
Depreciation and amortization   1,483    -    -    1,483 
Gain on disposal of assets   (33)   -    -    (33)
Total Operating expenses   3,852    247    -    4,099 
Income/(loss) from operations   (3,070)   54    -    (3,016)
Other expense   (444)   -       (444)
Income/(loss) before income tax   (3,514)   54    -    (3,460)
Income tax expense   -    -    -    - 
Net income/(loss)   (3,514)   54    -    (3,460)
Less: Net loss attributable to non-controlling interest   364    -    -    364 
Net income/(loss) attributable to the shareholders of Premier Exhibitions, Inc.  $(3,150)  $54   $-   $(3,096)

 

   Three Months Ended August 31, 2014
  (In thousands)
            
  Exhibition Management  RMS Titanic  Elimination  Total
Revenue  $8,297   $316   $(316)  $8,297 
Cost of revenue (exclusive of depreciation and amortization)   5,586    -    (316)   5,270 
Gross profit   2,711    316    -    3,027 
Operating expenses:                    
General and administrative   3,398    337        3,735 
Depreciation and amortization   1,149    -        1,149 
Total Operating expenses   4,547    337    -    4,884 
Loss from operations   (1,836)   (21)   -    (1,857)
Other expense   (1)   -    -    (1)
Loss before income tax   (1,837)   (21)   -    (1,858)
Income tax expense   -    -    -    - 
Net loss   (1,837)   (21)   -    (1,858)
Less: Net loss attributable to non-controlling interest   205    -    -    205 
Net loss attributable to the shareholders of Premier Exhibitions, Inc.  $(1,632)  $(21)  $-   $(1,653)

 

15
 

   Six Months Ended August 31, 2015
  (In thousands)
            
  Exhibition Management  RMS Titanic  Elimination  Total
Revenue  $13,988   $593   $(593)  $13,988 
Cost of revenue (exclusive of depreciation and amortization)   11,758    -    (593)   11,165 
Gross profit   2,230    593    -    2,823 
Operating expenses:                    
General and administrative   5,009    506    -    5,515 
Depreciation and amortization   2,521    -    -    2,521 
Gain on disposal of assets   (33)   -    -    (33)
Total Operating expenses   7,497    506    -    8,003 
Income/(loss) from operations   (5,267)   87    -    (5,180)
Other expense   (825)   -    -    (825)
Income/(loss) before income tax   (6,092)   87    -    (6,005)
Income tax expense   -    -    -    - 
Net income/(loss)   (6,092)   87    -    (6,005)
Less: Net loss attributable to non-controlling interest   632    -    -    632 
Net income/(loss) attributable to the shareholders of Premier Exhibitions, Inc.  $(5,460)  $87   $-   $(5,373)

 

   Six Months Ended August 31, 2014
  (In thousands)
            
  Exhibition Management  RMS Titanic  Elimination  Total
Revenue  $15,788   $627   $(627)  $15,788 
Cost of revenue (exclusive of depreciation and amortization)   10,304    -    (627)   9,677 
Gross profit   5,484    627    -    6,111 
Operating expenses:                    
General and administrative   6,396    634    -    7,030 
Depreciation and amortization   2,300    -    -    2,300 
Gain on disposal of property and equipment   (4)   -    -    (4)
Total Operating expenses   8,692    634    -    9,326 
Loss from operations   (3,208)   (7)   -    (3,215)
Other expense   (6)   -    -    (6)
Loss before income tax   (3,214)   (7)   -    (3,221)
Income tax expense   -    -    -    - 
Net loss   (3,214)   (7)   -    (3,221)
Less: Net loss attributable to non-controlling interest   356    -    -    356 
Net loss attributable to the shareholders of Premier Exhibitions, Inc.  $(2,858)  $(7)  $-   $(2,865)

 

The assets in the Exhibition Management segment include exhibitry, leasehold improvements, venue license agreements, and other assets necessary for operation of the Company’s exhibitions and its merchandising division. The RMS Titanic segment contains all of the Titanic assets (other than the Orlando “Titanic: The Experience” exhibition and certain Titanic exhibition venue license agreements entered into by PEM), including title to all of the recovered artifacts in the Company’s possession and all related intellectual property (video, photos, maps, etc.). The Company’s assets by segment are reflected in the following table (in thousands):

   As of
   August 31, 2015  February 28, 2015
Exhibition Management  $30,654   $31,203 
RMS Titanic   5,162    5,536 
Corporate and unallocated   83    142 
Total assets  $35,899   $36,881 

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Expenditures for additions to long-lived assets by segment for the six months ended August 31, 2015 and 2014, respectively, are reflected in the table below (in thousands):

  Six Months Ended August 31,
   2015  2014
           
Exhibition Management  $5,259   $393 
RMS Titanic   -    - 
Total capital expenditures  $5,259   $393 

Note 6. Liquidity and Capital Resources 

 

The Company’s operations in the recent past have been financed primarily through cash flow from operations, existing cash and, in fiscal 2015, the Pentwater Capital Management LP notes payable and, in fiscal 2016, convertible debt financing in connection with the merger agreement discussed below. The Company has incurred net losses for the majority of the past several years. Moving forward, the Company expects to have significant cash outflows in the near term based on the New York City lease, leasehold improvements of the leased space and new content development.

 

On September 30, 2014, the Company entered into a short-term Secured Promissory Note and Guarantee with each of two affiliates of Pentwater Capital Management LP. Together the Notes provided for a loan to the Company in the aggregate amount of $8.0 million. The Notes provided for the payment by the Company of interest on a monthly basis at the rate of 12% per annum, and the Notes matured and were required to be repaid in full on March 31, 2015.

 

Because the Notes matured and had to be paid in full on March 31, 2015, the Company had to obtain replacement financing for the Notes or negotiate an extension or forbearance with the Pentwater affiliates by that date. The Company considered a number of potential transactions that would provide replacement capital for the Company, including a financing transaction with one or more potential strategic partners, a private placement of equity securities, and a private placement of convertible promissory notes, including potentially to some of the Company’s existing shareholders.

 

On April 2, 2015 the Company announced that it had entered into a definitive merger agreement (the “Merger Agreement”) whereby it plans to combine with Dinoking Tech Inc. (“DK”). Under the Merger Agreement, the DK shareholders will be entitled to up to 24% of the fully diluted ownership of the Company for all of the issued and outstanding shares of DK. In addition, an investor group has agreed to provide up to $13.5 million in convertible debt funding to Premier to repay $8 million of existing debt and $5.5 million for corporate purposes including the completion of the development of “Saturday Night Live: The Exhibition” and “Premier Exhibitions 5th Avenue,” the Company’s state-of-the-art exhibition and special events center located in New York City. As of August 31, 2015, the investor group had provided the entire $13.5 million of funding. Upon closing of the merger transaction, the debt will be convertible into shares of the Company based on a price of $4.48 per share, if the conversion is approved by shareholders. The Company used this funding to retire the debt owed to Pentwater Capital, to continue funding improvements on the building at 417 Fifth Avenue, and to complete our “Saturday Night Live” exhibition. The transaction has been approved by the Board of Directors of Premier. Premier’s principal shareholder, Sellers Capital, LLC, and the directors and officers of the Company have entered into agreements to vote in favor of the transaction. The completion of the transaction is subject to Premier shareholder approval among other customary closing conditions. The shareholder meeting to approve the transaction is expected to be held on October 29, 2015. The merger is expected to be completed on October 29, 2015.

 

While the Company recently repaid a loan of $8.0 million, the Company will have to repay $13.5 million received in convertible debt funding if the merger transaction does not close. As a result, the Company will have to refinance the debt or obtain funds to repay the debt in full if that occurs. In addition, if the merger transaction is terminated under certain conditions the Company would be required to pay a $1 million breakup fee to DK. The Company could be capital constrained and unable to fulfill the terms of this and other agreements if its access to capital sources does not improve in the near term.

 

If the Merger Agreement transactions are not approved by shareholders, or additional financing is not obtained, the Company may have to seek the protection of the U.S. bankruptcy laws and/or cease operating as a going concern. In addition, if the Company does not meet its payment obligations to third parties as they come due, the Company may be subject to an involuntary bankruptcy proceeding or other litigation claims, which it would likely not have the resources to defend.

17
 

If the Company makes a bankruptcy filing, is subject to an involuntary bankruptcy filing, or is otherwise unable to continue as a going concern, the Company may be required to liquidate its assets and may receive less than the value at which those assets are carried on its financial statements, and it is likely that shareholders will lose all or a part of their investments. These financial statements do not include any adjustments that might result from the outcome of this uncertainty.

 

The Company’s cash balance as of August 31, 2015 was $1.6 million and accounts payable and accrued liabilities were $5.8 million. In addition, the Company has a working capital deficit of $1.4 million excluding the convertible debt of $13.5 million, which is included in the short term portion of note payable on the balance sheet. Management believes that through management of its cash flow and payment obligations the Company should reach the expected merger date of October 29, 2015 without the need for incremental financing. However, post-merger management believes that the Company will need up to $5.0 million of additional capital to fund ongoing operations and to bring accounts payable and accrued liabilities current. This amount should be sufficient to return the Company to at least break-even operations in the near term, assuming that management’s plan of operations is achieved.

 

The Company is currently exploring options to solve the liquidity situation, including additional debt or equity financing from DK, the related financing group or other sources.

 

Note 7. Merger Agreement

 

See Note 6. Liquidity and Capital Resources regarding the Merger Agreement with DK entered into on April 2, 2015.

 

Upon the closing of the transaction, we expect that the DK shareholders and the investor group will hold 47.0% of the outstanding Premier voting shares, subject to additional contingent payments, and the right to nominate four out of seven board members. Mr. Bao will become the Executive Chairman, President and Chief Executive Officer of Premier while DK will become an indirect wholly-owned subsidiary.

 

If this merger is consummated, the Company’s net operating loss carryforwards may be significantly limited under Section 382 of the Internal Revenue Code. The limitation imposed by Section 382 of the Internal Revenue Code would place an annual limitation on the amount of the NOL carry forwards that can be utilized. The Company has not performed any analysis of whether or not there has been a cumulative change in ownership of greater than 50%. If this analysis were to be completed and it was determined that there has been a change in ownership, the amount of the NOL carryforwards available may be reduced significantly. However, since the valuation allowance fully reserves for all available carry forwards, the effect of the reduction would be offset by a reduction in the valuation allowance. Thus, the resolution of this matter would have no effect on the reported assets, liabilities, revenues, and expenses for the periods presented.

 

Note 8. Consulting Agreement with Samuel S. Weiser

 

On April 2, 2015, the Company entered into a Consulting Agreement (the “Consulting Agreement”) with Mr. Weiser (our former Executive Chairman, and prior to that, our President and Chief Executive Officer), pursuant to which Mr. Weiser resigned as Executive Chairman and as a member of the Company’s board of directors and agreed to make himself available to provide consulting advice as and when reasonably requested by Premier through September 30, 2015. In consideration for Mr. Weiser’s agreement to provide consulting services the Company agreed to pay Mr. Weiser consulting fees in the aggregate amount of $300,000, with $20,000 being paid on a monthly basis and the balance being paid on the earlier of the closing of the DK transaction described above or September 30, 2015. The Company was unable to make the final $180,000 payment due to Mr. Weiser on September 30, 2015. The remaining amount to be paid is accrued in the August 31, 2015 consolidated balance sheet.

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Item 2. Management's Discussion and Analysis of Financial Condition and Results of Operations.

This report contains information that may constitute “forward-looking statements.” Generally, the words “believe,” “expect,” “intend,” “estimate,” “anticipate,” “plan,” “project,” “will,” “should” and similar expressions identify forward-looking statements, which generally are not historical in nature. However, the absence of these words or similar expressions does not mean that a statement is not forward-looking. All statements that address operating performance, events or developments that we expect or anticipate will occur in the future — including statements relating to revenue growth, improvements to margin and earnings per share growth, funding, consummation and integration of acquisitions, mergers and other significant transactions, and statements expressing general views about future operating results — are forward-looking statements. Management believes that these forward-looking statements are reasonable as and when made. However, such statements are dependent upon, and can be influenced by, a number of external variables over which management has little or no control, including but not limited to, general economic conditions, public tastes and demand, competition, the availability of venues, the results of certain legal matters described herein, governmental regulation, cybersecurity breaches, and the efforts of co-sponsors and joint venture participants. As a result, caution should be taken not to place undue reliance on any such forward-looking statements. Our Company undertakes no obligation to publicly update or revise any forward-looking statements, whether as a result of new information, future events or otherwise, except as required by law. Forward-looking statements should not be relied upon as a guarantee of future performance or results, nor will they necessarily prove to be accurate indications of the performance that is ultimately achieved. As a result, actual outcomes and results may differ materially from those expressed in forward-looking statements.

 

In this report, the terms “Premier Exhibitions, Inc.,” the “Company,” “Premier”, “we,” “us,” and “our” mean Premier Exhibitions, Inc., a Florida corporation, and its subsidiaries. The condensed consolidated financial statements include the accounts of Premier, its wholly-owned subsidiaries after the elimination of all significant intercompany accounts and transactions, and its consolidated joint venture.

You are urged to read the risk factors included in this report and described in our Annual Report on Form 10-K for our fiscal year ended February 28, 2015 (“fiscal 2015”), as filed with the SEC. Except as required by law, we undertake no obligation to update publicly any forward-looking statement for any reason, even if new information becomes available. The following discussion should be read in conjunction with the unaudited condensed financial statements and notes appearing elsewhere herein and our Annual Report on Form 10-K for our fiscal year ended February 28, 2015.

The principal executive offices of Premier Exhibitions, Inc. and its subsidiaries are located at 3340 Peachtree Road, NE, Suite 900, Atlanta, Georgia 30326, and the Company’s telephone number is (404) 842-2600. The Company is a Florida corporation and maintains websites located at www.premierexhibitions.com, www.snltheexhibition.com, www.thetitanicstore.com, www.thekingtutstore.com, www.bodiestheexhibitionstore.com and www.thesnlstore.com. Information on Premier’s websites is not part of this report.

 

Overview

Premier Exhibitions, Inc. and subsidiaries are in the business of presenting to the public museum-quality touring exhibitions around the world. Since our establishment, we have developed, deployed, and operated unique exhibition products that are presented to the public in exhibition centers, museums, and non-traditional venues. Income from exhibitions is generated primarily through ticket sales, third-party licensing, sponsorships and merchandise sales.

 

Titanic Ventures Limited Partnership (“TVLP”), a Connecticut limited partnership, was formed in 1987 for the purposes of exploring the wreck of the R.M.S. Titanic and its surrounding oceanic areas. In May of 1993, RMS Titanic, Inc. (“RMST”) entered into a reverse merger under which RMST acquired all of the assets and assumed all of the liabilities of TVLP and TVLP became a shareholder of RMST. In October of 2004, we reorganized and Premier Exhibitions, Inc. became the parent company of RMST and RMST became a wholly-owned subsidiary. Additional wholly-owned subsidiaries were established in order to operate the various domestic and international exhibitions of the Company.

19
 

Our business has been divided into an exhibition management division and a content division. The content division is the Company’s subsidiary, RMST, which holds all of the Company’s rights with respect to the Titanic assets and is the salvor-in-possession of the Titanic wreck site. These assets include title to all of the recovered artifacts in the Company’s possession, as well as all of the intellectual property (data, video, photos, maps, etc.) related to the recovery of the artifacts and scientific study of the ship.

 

The exhibition management division includes our exhibition operations and merchandising operations. We formed the entity Premier Exhibition Management LLC (“PEM”), in September 2011 to manage all of the Company’s exhibition operations. This currently includes the operation and management of our “Bodies,” “Titanic” (pursuant to an intercompany agreement with RMST), “Real Pirates,” “The Discovery of King Tut,” and “Saturday Night Live,” exhibitions. PEM also pursues “fee for service” arrangements to manage exhibitions based on content owned or controlled by third parties. On April 20, 2012, PEM and its wholly-owned subsidiary, PEM Newco, LLC (“Newco”), both subsidiaries of the Company, entered into a purchase agreement with AEG Live LLC, AEG Exhibitions LLC, and Arts and Exhibitions International, LLC pursuant to which Newco purchased substantially all of the assets of Arts and Exhibitions International, LLC. Subsequent to the asset purchase, Newco changed its name to “Arts and Exhibitions International, LLC” (“AEI”). The assets purchased include the rights and tangible assets relating to four touring exhibitions known as “King Tut II,” “Cleopatra,” “America I Am” and “Real Pirates.” Of these four exhibitions, the Company is currently touring only “Real Pirates.” The acquired assets include rights agreements with the owners of the artifacts and intellectual property comprising the exhibitions, museum/venue agreements for existing exhibition venues, sponsorship agreements, a warehouse lease and an office lease. In addition, the acquired assets include intellectual property related to proposed future exhibitions that the Company may further develop and produce, including the exhibit “One Day in Pompeii,” which was being toured by the Company during the first quarter of fiscal 2016. The Company will operate any such additional properties through its exhibition management subsidiary. As part of the purchase price for the assets of AEI, 10% of the ownership interest in Premier Exhibition Management LLC was transferred to AEG Live LLC.  This ownership interest is reported as a "non-controlling interest" in our financial statements, and the financials of Premier Exhibition Management LLC are reported on a consolidated basis.

 

The exhibition management division also includes our exhibition merchandising business, conducted under the Company’s wholly-owned subsidiary, Premier Merchandising, LLC. This entity has purchased the merchandise rights related to the AEI exhibition properties, and also pursues other exhibition merchandising opportunities.

The restructuring of the Company and changes in its management, reflect that Premier has two operating segments – Exhibition Management (PEM) and Content Management (RMST).

At the close of business on February 27, 2015, we effected a 1 for 10 reverse stock split of our issued common stock. Except for any changes as a result of the treatment of fractional shares, each shareholder holds the same percentage of our common stock outstanding immediately after the reverse stock split as such shareholder held immediately prior to the reverse stock split. The reverse stock split did not affect the number of shares of common stock authorized in the Articles of Incorporation, which is 65,000,000. Because the number of shares of authorized common stock was not affected, the effect of the reverse stock split was to increase the authorized, but unissued, shares of common stock.   

On April 2, 2015, we announced that we had entered into a definitive merger agreement (“Merger Agreement”) whereby Premier will combine with Dinoking Tech Inc. (“DK”). Under the Merger Agreement, the DK shareholders will be entitled to up to 24% of the fully diluted ownership of Premier for all of the issued and outstanding shares of DK. In addition, an investor group has agreed to provide up to $13.5 million in convertible debt funding to Premier to repay $8 million of existing debt and $5.5 million for general corporate purposes, including the completion of the development of “Saturday Night Live: The Exhibition” and “Premier Exhibitions 5th Avenue,” the Company’s state-of-the-art exhibition and special events center located in New York City. As of August 31, 2015, the investor group had provided the entire $13.5 million of this funding. Upon closing of the merger transaction, the debt will be convertible into shares of the Company based on a price of $4.48 per share, if the conversion is approved by shareholders. We used this funding to retire the debt owed to Pentwater Capital, to continue funding improvements on the building at 417 Fifth Avenue, and to complete our “Saturday Night Live” exhibition. The transaction has been approved by the Board of Directors of Premier. Premier’s principal shareholder, Sellers Capital, LLC, and the directors and officers of the Company have entered into agreements to vote in favor of the transaction. The completion of the transaction is subject to Premier shareholder approval among other customary closing conditions. The shareholder meeting to approve the transaction is expected to be held on October 29, 2015. The merger is expected to be completed on October 29, 2015.

20
 

Under the terms of the Merger Agreement, Premier will acquire all outstanding shares of DK, of which Daoping Bao is the principal shareholder, for a total consideration of $6.4 million payable in Premier shares or shares exchangeable for Premier shares at transaction close. Premier has also agreed to future contingent payments to the DK shareholders of up to $8.6 million payable in either cash or stock if certain milestones are reached.

 

Upon the closing of the transaction, we expect that the DK shareholders and the investor group will hold 47% of the outstanding Premier voting shares, subject to additional contingent payments, and the right to nominate four out of seven board members. Mr. Bao will become the Executive Chairman, President and Chief Executive Officer of Premier while DK will become an indirect wholly-owned subsidiary.

 

DK, based in Richmond, British Columbia, Canada, is the holding company of Dinosaurs Unearthed, an industry-leading traveling exhibition company with a range of indoor and outdoor exhibition experiences designed to engage and entertain audiences. Current exhibitions include Dinosaurs Alive!, Dinosaurs Unearthed, Extreme Dinosaurs, Xtreme BUGS!, and, launched in June 2015 in Australia, Creatures of the Deep.

As of August 31, 2015, our portfolio of exhibitions contains the following:

   August 31, 2015
   Stationary  Touring  Total
Exhibitions owned or leased:               
"Bodies…The Exhibition" and "Bodies Revealed"   3    4    7 
"Titanic: The Artifact Exhibition" and "Titanic: The Experience"   3    5    8 
"Real Pirates"   -    2    2 
"The Discovery of King Tut"   -    1    1 
"Saturday Night Live: The Exhibition"   1    -    1 
Total Exhibitions   7    12    19 

Our touring exhibitions usually span four to six months. As of August 31, 2015, our stationary exhibitions, which are longer-term exhibitions, are located in Las Vegas, Nevada, Orlando, Florida, Buena Park, California, New York City, New York, and Atlanta, Georgia. Our New York City location opened on May 30, 2015.

 

In addition to developing new content for future exhibitions, we continually evaluate our touring capacity and may expand or contract to suit the addressable market for our content.

 

We first became known for our Titanic exhibitions which present the story of the ill-fated ocean liner, the R.M.S. Titanic (the “Titanic”). The Titanic has captivated the imaginations of millions of people throughout the world since 1912 when she struck an iceberg and sank in the North Atlantic on her maiden voyage approximately 400 miles off the coast of Newfoundland. More than 1,500 of the 2,228 lives on board the Titanic were lost.

 

We own approximately 5,500 Titanic artifacts recovered from the wreck site 2½ miles below the ocean’s surface which we have the right to present at our exhibitions. In 1994, a federal district court declared us salvor-in-possession of the Titanic wreck and wreck site, and, as such, we have the exclusive right to recover additional objects from the Titanic wreck site. Through our explorations, we have obtained and are in possession of the largest collection of data, information, images and cultural materials associated with the Titanic shipwreck. We believe that our salvor-in-possession status puts us in the best position to provide for the archaeological, scientific and educational interpretation, public awareness, historical conservation and stewardship of the Titanic shipwreck. As of August 31, 2015, we had the ability to present eight concurrent Titanic exhibitions. Management continues to explore ways to expand the Titanic model beyond the exhibition business to broaden the Company’s reach.

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In 2004, we diversified our exhibitions beyond the Titanic and into human anatomy by acquiring licenses that give us rights to present exhibitions of human anatomy sets, each of which contains a collection of whole human body specimens plus single human organs and body parts. As of August 31, 2015, we had the ability to present seven concurrent human anatomy exhibitions.

 

During the past several years the Company has continued to diversify its exhibition content to expand beyond our “Titanic” and “Bodies” exhibitions.

 

Exhibitions

“Titanic: The Artifact Exhibition” and “Titanic: The Experience”

 

By featuring the artifacts recovered from the wreck site, our exhibitions tell the Titanic’s story from construction through her sinking and discovery as well as the Company’s efforts to preserve the wreck site and conserve recovered artifacts. The artifacts are placed in historically correct re-creations of the significant rooms onboard the ship and are illuminated by moving stories of her passengers and crew. The Company has supplemented the exhibitions with assets generated during the 2010 Titanic expedition such as 3D exhibitry and film. The Company’s attendance to its Titanic exhibitions is over 23 million visitors at venues in North America, South America, Asia, Europe and Australia. During the three months ended August 31, 2015, five separate “Titanic” exhibitions were presented at six venues.

 

Consistent with the Company’s desire to increase its number of permanent exhibitions, on October 17, 2011, the Company purchased the assets of a Titanic-themed exhibition (“Titanic: The Experience” or “TTE”) in Orlando, Florida. Through this acquisition, the Company now has a presence in the large Orlando tourist market. The Company has supplemented the acquired exhibitry with authentic Titanic artifacts from our existing collections and also by including assets generated during the 2010 Titanic expedition such as 3D exhibitry and film.

 

“Bodies...The Exhibition” and “Bodies Revealed”

 

We presently have the right to display multiple human anatomy sets, each of which contains a collection of whole human body specimens plus single human organs and body parts, which are known as “Bodies Revealed” and “Bodies...The Exhibition.” We secured the rights to produce these two types of human anatomy exhibitions through separate exhibition agreements. During the three months ended August 31, 2015, four separate “Bodies” exhibitions were presented at four venues.

 

These specimens are assembled into anatomy-based exhibitions featuring preserved human bodies, organs and body parts to offer the public an opportunity to view the intricacies and complexities of the human body. The exhibitions include displays of dissected human bodies which are permanently preserved through a process called polymer preservation, also known as plastination. In essence, the bodies are drained of all fat and fluids, which are replaced with polymers such as silicone rubber, epoxy and polyester. This preserves the flesh and maintains its natural look. Skin from the bodies is removed, or partially removed, to reveal musculoskeletal, nervous, circulatory, and reproductive or digestive systems. The full body specimens are complimented by presentation cases of related individual organs and body parts, both healthy and diseased, that provide a detailed look into the elements that comprise each system of the body. Using more than 200 specimens, each exhibition follows a systems-based approach to human anatomy which examines the skeletal, muscular, nervous, digestive, respiratory, circulatory, urinary, integumentary (skin, sweat glands, hair, and nails), and reproductive systems.

 

Our full-body specimens and individual organs were obtained through plastination facilities mostly in China. The full body specimens are persons who lived in China and died from natural causes. Most of the bodies were unclaimed at death and were ultimately delivered to medical schools for education and research. Where known, information about the identities, medical history and causes of death is kept strictly confidential. China has a large and highly competent group of anatomists and dissectors, who are essential to properly preparing these specimens for exhibition and educational purposes. In a number of cases, our medical director has been able to identify medical problems that were present in certain organs and, where appropriate, those organs were clearly labeled in the exhibitions. For example, an emphysema-diseased lung is displayed and identified, giving the visitors a visual understanding of the effects of the disease.

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“Saturday Night Live: The Exhibition”

 

“Saturday Night Live: The Exhibition” tells the story of the late night comedy sensation and pop cultural phenomenon that re-branded and transformed American television. The exhibition takes visitors through the show’s tight weekly section and its 40-year history. Visitors can get a behind the scene glimpse and meet SNL’s key players, past and present, through a mix of artifacts, theatrical scenic elements, props, video, multimedia presentations and photographs. This exhibition opened at our New York City location on May 30, 2015.

 

“Real Pirates

 

“Real Pirates” tells the compelling story of the Whydah, the first authenticated pirate shipwreck in U.S. waters, and the stories of the diverse people whose lives converged on the vessel. Sunk in a fierce storm off the coast of Cape Cod, Massachusetts in April 1717, the Whydah was located in 1984 by underwater explorer Barry Clifford.

 

The exhibition features more than 200 authentic items recovered from the Whydah – real treasure last touched by real pirates. Ranging from cannons and coins and from the massive ship’s bell to personal items that the pirates wore, visitors are given an unprecedented glimpse into unique economic, political and social circumstances of the early 18th-century Caribbean.

 

We obtained the right to manage this exhibition as part of the AEG Live, LLC transaction. Effective November 13, 2012, the Company signed a binding letter of intent with Barry Clifford to develop and present a second “Real Pirates” exhibition, which the Company began touring in March 2013. During the three months ended August 31, 2015, we presented one separate “Real Pirates” exhibition at one venue.

 

“The Discovery of King Tut”

 

During the fourth fiscal quarter of 2014, the Company entered into a license agreement with Semmel Concerts GmbH, a German entity, (“Semmel”) to present an exhibition based on King Tutankhamun. The term of the agreement is five years from the opening date of the exhibition. The exhibition, titled “The Discovery of King Tut,” uses high quality artistic and scientific reproductions of artifacts found in the tomb of King Tutankhamun to recreate the moment of Howard Carter's discovery of the lost tomb. This exhibition opened at Union Station in Kansas City on April 4, 2014. During the three months ended August 31, 2015, we presented one “King Tut” exhibition at one venue.

 

New Content

 

We continue to pursue new content opportunities. To mitigate the risk associated with building an exhibition and then attempting to book the exhibition after incurring the capital expenditure, we have begun optioning new content opportunities to assess market demand and evaluate the expected return on the investment based on that market assessment. We have signed an exhibit promoter agreement to present an exhibition featuring characters from the Ice Age movie franchise licensed from 20th Century Fox.

 

Discontinued Exhibitions

 

“Extreme Dinosaurs”

 

During the fourth fiscal quarter of 2014, the Company entered into a license agreement with Dinosaurs Unearthed Corporation to present an animatronic exhibition based on dinosaurs. The term of the agreement was approximately nine months from the opening date of the exhibition. The exhibition, titled “Extreme Dinosaurs,” featured some of the newest dinosaur discoveries from the ‘Golden Age’ of paleontology, and explored why scientists believe these dinosaurs may have had such bizarre features like horns, plates, frills and feathers. This exhibition opened at Atlantic Station in Atlanta on March 29, 2014 and closed on January 4, 2015.

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“Pompeii: One Day in Pompeii”

 

During the third fiscal quarter of 2014, we, in partnership with the Italian Superintendence for Archaeological Heritage of Naples and Pompeii (SANP), developed a new exhibition on the story of Pompeii that featured over 150 authentic artifacts on loan from the Naples National Archaeological Museum.

 

The exhibition offered visitors a rare look at some of the most valuable artifacts recovered from the debris of the city of Pompeii, many of which were making their North American debut. The opportunity to present this exhibition was acquired as part of the AEG Live, LLC transaction. This exhibition was closed on May 25, 2015, and the artifacts were returned to Italy.

 

Titanic Expeditions

 

In August 1987, TVLP contracted with the Institute of France for the Research and Exploration of the Sea (“IFREMER”) to conduct an expedition and dive to the wreck of the Titanic. Approximately 2,000 objects were recovered and 140 hours of video tape footage and an estimated seven thousand still photographs were taken during the course of the 32 dives in that original expedition.

 

We completed additional expeditions to the wreck of the Titanic in 1994, 1996, 1998, 2000 and 2004 recovering approximately 3,500 additional artifacts and additional video tape footage and still photographs. With the depth of the Titanic wreck approximately two and one-half miles below the surface of the North Atlantic Ocean, our ability to conduct expeditions to the Titanic has been subject to the availability of necessary research and recovery vessels and equipment for chartering by us from June to September, which is the “open weather window” for such activities.

 

2010 Expedition to Titanic Wreck Site

During August and September 2010, our wholly-owned subsidiary RMST, as salvor-in-possession of the RMS Titanic (the “Titanic”) and its wreck site, conducted an expedition to the Titanic wreck site. RMST brought together an alliance of the world’s leading archaeologists, oceanographers and scientists together with U.S. governmental agencies to join RMST in the 2010 expedition to the wreck site and the post-expedition scientific study. This alliance included the Woods Hole Oceanographic Institution (“WHOI”), the Institute of Nautical Archaeology (“INA”), the National Oceanic Atmospheric Administration’s Office of the National Marine Sanctuaries (“NOAA/ONMS”), The National Park Service’s Submerged Resources Center (“NPS”) and the Waitt Institute. Never before had all of these entities partnered to work together on one project. While all of these parties worked together to participate in the expedition, RMST has sole legal ownership of the film footage, data, and other assets generated from the expedition.

While the general purpose of the expedition was to collect and interpret archeological and scientific data utilizing state-of-the-art high definition 2D and 3D cameras and sonar scanning equipment, the Company also planned and executed the expedition in order to create digital assets for commercial purposes, including a 2D documentary that was aired by a major cable network in April 2012, a separate HD3D film featuring a tour of the bow and stern sections of the ship that is now being distributed, and assets to be utilized in enhancing the Titanic exhibitions, as well as other applications. The collected data will also provide the basis for an archaeological site plan, and ultimately a long-term management plan for the Titanic wreck site.

 

Science, Archaeology and Conservation Related to the Titanic and Titanic Artifacts

 

In addition to being important to our exhibition business, the Titanic is an important archaeological, historical and cultural site. In addition to the alliance brought together for the 2010 expedition described above, we have long standing relationships with several other archaeologists and conservators for services to aid in stewardship of the Titanic wreck site. Upon recovery from the Titanic wreck site, artifacts are in varying states of deterioration. Having been submerged in the ocean for almost 100 years, artifacts have been subjected to the corrosive effects of seawater. The conservation of all artifacts recovered from the wreck site of the Titanic is an extensive process that employs many techniques in order to stabilize them for display in our exhibitions. We also own and maintain an extensive database, together with digital and photographic archives, that establish, with certainty, the origin of the artifacts.

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Merchandising

 

We earn revenue from the sale of exclusively sourced merchandise, such as apparel, posters, gifts and Titanic-related jewelry (some of which utilizes coal we have recovered from the shipwreck).  In addition, we also publish exhibition catalogs and provide ancillary services such as audio tours and visitor exhibition themed photographs, which are sold at our exhibition gift shops.  We intend to continue to focus on merchandising activities, including increasing our “self-run” retail model, at all our exhibition locations to increase revenue per attendee and our margins on these sales.

 

Information Regarding Exhibitions Outside the United States

Our exhibitions regularly tour outside the United States of America (“U.S.”). Approximately 8% of our revenues for the three months ended August 31, 2015 compared with 13% for the three months ended August 31, 2014 resulted from exhibition activities outside the U.S. Approximately 8% of our revenues for the six months ended August 31, 2015 compared with 12% for the six months ended August 31, 2014 resulted from exhibition activities outside the U.S. Many of our financial arrangements with our international trade partners are based upon the U.S. dollar which limits the Company’s exposure to the risk of currency fluctuations between the U.S. dollar and the currencies of the countries in which our exhibitions are touring.

Results of Operations

The Quarter Ended August 31, 2015 Compared to the Quarter Ended August 31, 2014

An analysis of our condensed consolidated statements of operations for the quarter ended August 31, 2015 and 2014, with percent changes, follows:

  Analysis of Condensed Consolidated Statements of Operations
  Three Months Ended  Percent Change
 

August 31,

2015

 

August 31,

2014

  2015
vs.
2014
   (In thousands except percentages and per share data)
         
Revenue  $6,739   $8,297    (18.8)%
Cost of revenue (exclusive of depreciation and amortization)   5,656    5,270    7.3%
Gross profit   1,083    3,027    (64.2)%
Gross profit as a percent of revenue   16.1%   36.5%     
                
Operating expenses   4,099    4,884    (16.1)%
Loss from operations   (3,016)   (1,857)   62.4%
                
Other expenses   (444)   (1)   44,300.0%
Loss before income tax   (3,460)   (1,858)   86.2%
Income tax expense   -    -     N/A  
Effective tax rate   0.0%   0.0%     
Net loss   (3,460)   (1,858)   86.2%
Less: Net loss attributable to non-controlling interest   364    205    77.6%
Net loss attributable to the shareholders of Premier Exhibitions, Inc.  $(3,096)  $(1,653)   87.3%
                
Net loss per share:               
Basic loss per share  $(0.63)  $(0.34)     
Diluted net loss per share  $(0.63)  $(0.34)     

Revenue. During the quarter ended August 31, 2015, total revenue decreased $1.6 million, or 18.8% to $6.7 million as reflected in the following table.

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  Revenue (in thousands)
  Three Months Ended
August 31,
   2015  2014
Exhibition Revenue          
Admissions revenue  $4,662   $5,157 
Non-refundable license fees for current exhibitions   827    1,598 
Total Exhibition revenue   5,489    6,755 
Merchandise revenue   1,218    1,409 
Management fee   32    133 
Total Revenue  $6,739   $8,297 
           
Key Non-financial Measurements          
Total number of exhibitions presented   13    18 
Semi-permanent exhibitions presented   7    6 
Partnered exhibitions presented   3    6 
Exhibitions rented to promoters or museums   3    6 
Total operating days for semi-permanent, partner and rented exhibitions   1,076    1,503 
Total attendance for semi-permanent and partner presented exhibitions  (in 000's)   332    544 
Average attendance per day for semi-permanent and partnered exhibitions presented   366    499 
Average ticket price for semi-permanent and partnered exhibitions presented  $16.10   $16.79 
Average retail per attendee for semi-permanent and partnered exhibitions presented  $3.75   $2.71 
           
Semi permanent exhibitions:          
Total operating days   644    550 
Total attendance (in 000's)   205    189 
Average attendance per day   319    344 
Average ticket price  $22.20   $21.40 
Average retail per attendee  $4.34   $3.86 

Exhibition revenue decreased by $1.3 million to $5.5 million primarily due to a decrease in partnered exhibitions and exhibitions rented to promoters or museums in the second quarter of fiscal 2016.

 

With 13 exhibits presented, the Company experienced a decrease in attendance from 544 thousand in the second fiscal quarter of 2015 to 332 thousand in the second fiscal quarter of 2016. We attribute this decrease in attendance to fewer exhibitions being presented in the second fiscal quarter of 2016 and the closing of our Pompeii exhibition in May 2015. Revenue from self-run exhibitions was 80.1% of total revenue in the second quarter of fiscal 2016, compared to 57.0% of revenue for the second quarter of fiscal 2015.

 

Merchandise revenue decreased $191 thousand to $1.2 million for the quarter ended August 31, 2015. Merchandise revenue decreased due to fewer exhibitions presented in the second quarter of fiscal 2016 offset partially by an increase in average retail per attendee.

 

Cost of revenue. During the quarter ended August 31, 2015, total cost of revenue increased by $386 thousand, or 7.3%, to $5.7 million compared to the same period last year, as reflected in the following table.

  Cost of Revenue
  (in thousands, except percentages)
  Three Months Ended  Percent Change
 

August 31,

2015

 

August 31,

2014

  2015
vs.
2014
Exhibition costs               
Production  $382   $106    260.4%
Operating Expenses   3,339    3,344    (0.1)%
Marketing   1,562    1,237    26.3%
    5,283    4,687    12.7%
Exhibition expense as percent of exhibition revenue   96.2%   69.4%     
                
Cost of merchandise   373    583    (36.0)%
Cost of merchandise as percent of merchandise revenue   30.6%   41.4%     
                
Total  $5,656   $5,270    7.3%
Cost of revenue as a percent of total revenue   83.9%   63.5%     

26
 

Exhibition expense increased from 69.4% of exhibition revenue in the second quarter of 2015 to 96.2% in the second quarter of fiscal 2016 primarily due to an increase in production and marketing expenses related to our New York City location.

Cost of merchandise as a percent of merchandise revenue decreased from 41.4% in the second quarter of fiscal 2015 to 30.6% in the second quarter of fiscal 2016 primarily due to lower retail labor cost since the Company ran fewer merchandise shops in the current year.

The decrease in revenue and increase in costs of revenues resulted in a decrease in our gross profit from $3.0 million or 36.5% during the quarter ended August 31, 2014 to $1.1 million or 16.1% of revenue for the quarter ended August 31, 2015.

Operating expenses. Our general and administrative expenses decreased by $1.1 million to $2.6 million for the quarter ended August 31, 2015 compared to the same period last year. The decrease is primarily due primarily to a decrease in compensation expense of $796 thousand.

Our depreciation and amortization expenses increased by $334 thousand from the prior year. The increase is attributable to the assets placed in service during fiscal 2016 related to our New York City location and our Saturday Night Live exhibition.

Other expense. We recognized interest expense of $444 thousand on the Company’s convertible debt financing during second quarter of fiscal 2016 as compared to $21 thousand in the second quarter of 2015.

Net loss attributable to non-controlling interest. This represents the loss attributable to AEG Live, LLC’s 10% interest in Premier Exhibition Management LLC.

Net loss attributable to the shareholders of Premier Exhibitions, Inc. We realized a net loss of $3.1 million for the quarter ended August 31, 2015 as compared to a net loss of $1.7 million for the same period last year.

The Quarter Ended August 31, 2015 Compared to the Quarter Ended August 31, 2014 – Segment results

Exhibition Management Segment

An analysis of operations for our Exhibition Management segment for the quarter ended August 31, 2015 and 2014, with percent changes, follows:

  Three Months Ended August 31,  % Change
   2015  2014 
   (In thousands except percentages)   
         
Revenue  $6,739   $8,297    (18.8)%
Cost of revenue (exclusive of depreciation and amortization)   5,957    5,586    6.6%
Gross profit   782    2,711    (71.2)%
Gross profit as a percent of revenue   11.6%   32.7%     
                
Operating expenses   3,852    4,547    (15.3)%
Loss from operations   (3,070)   (1,836)   67.2%
Other expenses   (444)   (1)   44,300.0%
                
Loss before income taxes   (3,514)   (1,837)   91.3%
                
Income tax expense   -    -     N/A  
Effective tax rate   0.0%   0.0%     
                
Net loss   (3,514)   (1,837)   91.3%
Less: Net loss attributable to non-controlling interest   364    205    77.6%
Net loss attributable to the shareholders of Premier Exhibitions, Inc.  $(3,150)  $(1,632)   93.0%

27
 

Revenue. During the quarter ended August 31, 2015, total revenue decreased $1.6 million, or 18.8% to $6.7 million as reflected in the following table.

  Revenue (in thousands)
  Three Months Ended
August 31,
   2015  2014
Exhibition Revenue          
Admissions revenue  $4,662   $5,157 
Non-refundable license fees for current exhibitions   827    1,598 
Total Exhibition revenue   5,489    6,755 
Merchandise Revenue   1,218    1,409 
Management Fee   32    133 
Total Revenue  $6,739   $8,297 
           
Key Non-financial Measurements          
Total number of exhibitions presented   13    18 
Semi-permanent exhibitions presented   7    6 
Partnered exhibitions presented   3    6 
Exhibitions rented to promoters or museums   3    6 
Total operating days for semi-permanent, partner and rented exhibitions   1,076    1,503 
Total attendance for semi-permanent and partner presented exhibitions  (in 000's)   332    544 
Average attendance per day for semi-permanent and partnered exhibitions presented   366    499 
Average ticket price for semi-permanent and partnered exhibitions presented  $16.10   $16.79 
Average retail per attendee for semi-permanent and partnered exhibitions presented  $3.75   $2.71 
           
Semi permanent exhibitions:          
Total operating days   644    550 
Total attendance (in 000's)   205    189 
Average attendance per day   319    344 
Average ticket price  $22.20   $21.40 
Average retail per attendee  $4.34   $3.86 

Exhibition revenue decreased by $1.3 million to $5.5 million primarily due to a decrease in partnered exhibitions and exhibitions rented to promoters or museums in the second quarter of fiscal 2016.

 

With 13 exhibits presented, the Company experienced a decrease in attendance from 544 thousand in the second fiscal quarter of 2015 to 332 thousand in the second fiscal quarter of 2016. We attribute this decrease in attendance to fewer exhibitions being presented in the second fiscal quarter of 2016 and the closing of our Pompeii exhibition in May 2015. Revenue from self-run exhibitions was 80.1% of total revenue in the second quarter of fiscal 2016, compared to 57.0% of revenue for the second quarter of fiscal 2015.

 

Merchandise revenue decreased $191 thousand to $1.2 million for the quarter ended August 31, 2015. Merchandise revenue decreased due to fewer exhibitions presented in the second quarter of fiscal 2016 offset partially by an increase in average retail per attendee.

 

Cost of revenue. During the quarter ended August 31, 2015, total cost of revenue increased by $371 thousand, or 6.6%, to $6.0 million compared to the same period last year, as reflected in the following table.

28
 

  Cost of Revenue
  (in thousands, except percentages)
  Three Months Ended  Percent Change
 

August 31,

2015

 

August 31,

2014

  2015 vs.
2014
Exhibition costs               
                
Production  $382   $106    260.4%
Operating Expenses   3,640    3,660    (0.5)%
Marketing   1,562    1,237    26.3%
    5,584    5,003    11.6%
Exhibition expense as percent of exhibition revenue   101.7%   74.1%     
                
Cost of merchandise   373    583    (36.0)%
Cost of merchandise as percent of merchandise revenue   30.6%   41.4%     
                
Total  $5,957   $5,586    6.6%
Cost of revenue as a percent of total revenue   88.4%   67.3%     

Exhibition expense increased from 74.1% of exhibition revenue in the second quarter of 2015 to 101.7% in the second quarter of fiscal 2016 primarily due primarily due an increase in production and marketing expenses related to our New York City location.

Cost of merchandise as a percent of merchandise revenue decreased from 41.4% in the second quarter of fiscal 2015 to 30.6% in the second quarter of fiscal 2016 primarily due to lower retail labor cost since the Company ran fewer merchandise shops in the current year.

The decrease in revenue and increase in costs of revenues resulted in a decrease in our gross profit from $2.7 million or 32.7% during the quarter ended August 31, 2014 to $782 thousand or 11.6% of revenue for the quarter ended August 31, 2015.

Operating expenses. Our general and administrative expenses decreased by $1.0 million to $2.4 million for the quarter ended August 31, 2015 compared to the same period last year. The decrease is primarily due primarily to a decrease in compensation expense of $796 thousand.

Our depreciation and amortization expenses increased by $334 thousand from the prior year. The increase is attributable to the assets placed in service during fiscal 2016 related to our New York City location and our Saturday Night Live exhibition.

Other expense. We recognized interest expense of $444 thousand on the Company’s convertible debt financing during second quarter of fiscal 2016 as compared to $21 thousand in the second quarter of 2015.

Net loss attributable to non-controlling interest. This represents the loss attributable to AEG Live, LLC’s 10% interest in Premier Exhibition Management LLC.

Net loss attributable to the shareholders of Premier Exhibitions, Inc. We realized a net loss of $3.2 million for the quarter ended August 31, 2015 as compared to a net loss of $1.6 million for the same period last year.

29
 

RMS Titanic Segment

 

An analysis of operations for our RMS Titanic segment for the quarter ended August 31, 2015 and 2014, with percent changes, follows:

  Three Months Ended August 31,  % Change
   2015  2014 
  (In thousands except percentages)   
          
Revenue  $301   $316    (4.7)%
Cost of revenue (exclusive of depreciation and amortization)   -    -     N/A  
Gross profit   301    316    (4.7)%
Gross profit as a percent of revenue   100.0%   100.0%     
                
Operating expenses   247    337    (26.7)%
Income/(loss) before tax   54    (21)     
Income tax expense   -    -     N/A  
Net income/(loss) attributable to the shareholders of Premier Exhibitions, Inc.  $54   $(21)   357.1%

Revenue.  During the quarter ended August 31, 2015, total revenue decreased by $15 thousand, or 4.7%, to $301 thousand compared to the same period in the prior year due to the decrease in revenues from Titanic exhibitions and the decrease in merchandise sales.  PEM pays RMST a royalty fee for the use of the Titanic artifacts in its exhibits. The royalty fee is calculated based on 10% of revenues generated from Titanic ticket sales, merchandising, and other ancillary revenue-related streams. As Titanic net revenues decreased to $3.0 million from $3.2 million, royalty revenue decreased accordingly.

 

Operating Expenses. Operating expenses for the quarter ended August 31, 2015 decreased 26.7% from the same period in the prior year due to a decrease in the expenses related to the calculation of the intercompany administrative fee.

 

Net income/(loss) attributable to shareholders of Premier Exhibitions, Inc. We realized net income for the quarter ended August 31, 2015 of $54 thousand compared to a net loss of $21 thousand for the same period in the prior year based on the items discussed above.

 

The Six Months Ended August 31, 2015 Compared to the Six Months Ended August 31, 2014

 

An analysis of our condensed consolidated statements of operations for the six months ended August 31, 2015 and 2014, with percent changes, follows:

  Analysis of Condensed Consolidated Statements of Operations
  Six Months Ended  Percent Change
 

August 31,

2015

 

August 31,

2014

  2015
vs.
2014
   (In thousands except percentages and per share data)
         
Revenue  $13,988   $15,788    (11.4)%
Cost of revenue (exclusive of depreciation and amortization)   11,165    9,677    15.4%
Gross profit   2,823    6,111    (53.8)%
Gross profit as a percent of revenue   20.2%   38.7%     
                
Operating expenses   8,003    9,326    (14.2)%
Loss from operations   (5,180)   (3,215)   61.1%
                
Other expenses   (825)   (6)   13,650.0%
Loss before income tax   (6,005)   (3,221)   86.4%
                
Income tax expense   -    -    N/A%
Effective tax rate   0.0%   0.0%     
Net loss   (6,005)   (3,221)   86.4%
Less: Net loss attributable to non-controlling interest   632    356    77.5%
Net loss attributable to the shareholders of Premier Exhibitions, Inc.  $(5,373)  $(2,865)   87.5%
                
Net loss per share:               
Basic loss per share  $(1.09)  $(0.58)     
Diluted net loss per share  $(1.09)  $(0.58)     

30
 

Revenue. During the six months ended August 31, 2015, total revenue decreased by $1.8 million, or 11.4% to $14.0 million compared to the same period last year, as reflected in the following table.

  Revenue (in thousands)
  Six Months Ended
August 31,
   2015  2014
Exhibition Revenue          
Admissions revenue  $9,502   $9,822 
Non-refundable license fees for current exhibitions   1,900    2,941 
Total Exhibition revenue   11,402    12,763 
Merchandise revenue   2,490    2,754 
Management fee   66    271 
Licensing fee   30    - 
Total Revenue  $13,988   $15,788 
           
Key Non-financial Measurements          
Total number of exhibitions presented   18    22 
Semi-permanent exhibitions presented   7    6 
Partnered exhibitions presented   8    8 
Exhibitions rented to promoters or museums   3    8 
Total operating days for semi-permanent, partner and rented exhibitions   2,154    2,929 
Total attendance for semi-permanent and partner presented exhibitions (in 000's)   777    1,039 
Average attendance per day for semi-permanent and partnered exhibitions presented   425    480 
Average ticket price for semi-permanent and partnered exhibitions presented  $17.21   $16.04 
Average retail per attendee for semi-permanent and partnered exhibitions presented  $3.12   $2.69 
           
Semi permanent exhibitions:          
Total operating days   1,198    1,102 
Total attendance (in 000's)   395    394 
Average attendance per day   330    358 
Average ticket price  $21.82   $20.43 
Average retail per attendee  $3.97   $3.57 

Exhibition revenue decreased by $1.4 million to $11.4 million during the six months ended August 31, 2015, primarily due to a decrease in exhibitions rented to promoters or museums.

 

With 18 exhibits presented, the Company experienced a decrease in attendance from 1.0 million in the six months ended August 31, 2014 to 777 thousand in the six months ended August 31, 2015. We attribute this decrease in attendance to fewer exhibitions being presented in the first six months of fiscal 2016 and the closing of our Pompeii exhibition in May 2015. Revenue from self-run exhibitions was 71.3% of total revenue in the six months ended August 31, 2015, compared to 59.7% of revenue for the six months ended August 31, 2014.

 

Merchandise revenue decreased $264 thousand to $2.5 million for the six months ended August 31, 2015. Merchandise revenue decreased due to fewer exhibitions presented in the second quarter of fiscal 2016 offset partially by an increase in average retail per attendee.

 

Cost of revenue. During the six months ended August 31, 2015, total cost of revenue increased by $1.5 million, or 15.4%, to $11.2 million compared to the same period last year, as reflected in the following table.

31
 

  Cost of Revenue
  (in thousands, except percentages)
  Six Months Ended  Percent Change
 

August 31,

2015

 

August 31,

2014

  2015
vs.
2014
Exhibition costs               
Production  $734   $464    58.2%
Operating Expenses   6,843    5,703    20.0%
Marketing   2,677    2,341    14.4%
    10,254    8,508    20.5%
Exhibition expense as percent of exhibition revenue   89.9%   66.7%     
                
Cost of merchandise   911    1,169    (22.1)%
Cost of merchandise as percent of merchandise revenue   36.6%   42.4%     
                
Total  $11,165   $9,677    15.4%
Cost of revenue as a percent of total revenue   79.8%   61.3%     

Exhibition expense increased from 66.7% of exhibition revenue in the first half of 2015 to 89.9% in the first half of fiscal 2016 primarily due to cost related to our New York City location.

Cost of merchandise as a percent of merchandise revenue decreased from 42.4% in the first half of fiscal 2015 to 36.6% in the first half of fiscal 2016 primarily due to lower retail labor cost since the Company ran fewer merchandise shops in the current year.

The decrease in revenue and increase in costs of revenues resulted in a decrease in our gross profit from $6.1 million or 38.7% during the six months ended August 31, 2014 to $2.8 million or 20.2% of revenue for the six months ended August 31, 2015.

Operating expenses. Our general and administrative expenses decreased by $1.5 million to $5.5 million for the six months ended August 31, 2015 compared to the same period last year. The decrease is primarily due to a decrease in compensation expense of $1.4 million.

Our depreciation and amortization expenses increased by $221 thousand from the same period last year. The increase is attributable to the assets placed in service during fiscal 2016 related to our New York City location and our Saturday Night Live exhibition.

Other expense. We recognized interest expense of $819 thousand on the Company’s convertible debt financing during first half of fiscal 2016 as compared to $44 thousand in the first half of 2015.

Net loss attributable to non-controlling interest. This represents the loss attributable to AEG Live, LLC’s 10% interest in Premier Exhibition Management LLC.

Net loss attributable to the shareholders of Premier Exhibitions, Inc. We realized a net loss of $5.4 million for the six months ended August 31, 2015 as compared to a net loss of $2.9 million for the same period last year.

32
 

The Six Months Ended August 31, 2015 Compared to the Six Months Ended August 31, 2014 – Segment results

 

Exhibition Management Segment

An analysis of operations for our Exhibition Management segment for the six months ended August 31, 2015 and 2014, with percent changes, follows:

  Six Months Ended August 31,  % Change
   2015  2014 
   (In thousands except percentages)   
          
Revenue  $13,988   $15,788    (11.4)%
Cost of revenue (exclusive of depreciation and amortization)   11,758    10,304    14.1%
Gross profit   2,230    5,484    (59.3)%
Gross profit as a percent of revenue   15.9%   34.7%     
                
Operating expenses   7,497    8,692    (13.7)%
Loss from operations   (5,267)   (3,208)   64.2%
Other expenses   (825)   (6)   13,650.0%
                
Loss before income taxes   (6,092)   (3,214)   89.5%
                
Income tax expense   -    -    -%
Effective tax rate   0.0%   0.0%     
                
Net loss   (6,092)   (3,214)   89.5%
Less: Net loss attributable to non-controlling interest   632    356    77.5%
Net loss attributable to the shareholders of Premier Exhibitions, Inc.  $(5,460)  $(2,858)   91.0%

Revenue. During the six months ended August 31, 2015, total revenue decreased by $1.8 million, or 11.4% to $14.0 million compared to the same period last year, as reflected in the following table.

  Revenue (in thousands)
  Six Months Ended
August 31,
   2015  2014
Exhibition Revenue      
Admissions revenue  $9,502   $9,822 
Non-refundable license fees for current exhibitions   1,900    2,941 
Total Exhibition revenue   11,402    12,763 
Merchandise Revenue   2,490    2,754 
Management Fee   66    271 
Licensing Fee   30    - 
Total Revenue  $13,988   $15,788 
           
Key Non-financial Measurements          
Total number of exhibitions presented   18    22 
Semi-permanent exhibitions presented   7    6 
Partnered exhibitions presented   8    8 
Exhibitions rented to promoters or museums   3    8 
Total operating days for semi-permanent, partner and rented exhibitions   2,154    2,929 
Total attendance for semi-permanent and partner presented exhibitions  (in 000's)   777    1,039 
Average attendance per day for semi-permanent and partnered exhibitions presented   425    480 
Average ticket price for semi-permanent and partnered exhibitions presented  $17.21   $16.04 
Average retail per attendee for semi-permanent and partnered exhibitions presented  $3.12   $2.69 
           
Semi permanent exhibitions:          
Total operating days   1,198    1,102 
Total attendance (in 000's)   395    394 
Average attendance per day   330    358 
Average ticket price  $21.82   $20.43 
Average retail per attendee  $3.97   $3.57 

Exhibition revenue decreased by $1.4 million to $11.4 million during the six months ended August 31, 2015, primarily due to a decrease in exhibitions rented to promoters or museums.

 

With 18 exhibits presented, the Company experienced a decrease in attendance from 1.0 million in the six months ended August 31, 2014 to 777 thousand in the six months ended August 31, 2015. We attribute this decrease in attendance to fewer exhibitions being presented in the first six months of fiscal 2016 and the closing of our Pompeii exhibition in May 2015. Revenue from self-run exhibitions was 71.3% of total revenue in the six months ended August 31, 2015, compared to 59.7% of revenue for the six months ended August 31, 2014.

33
 

Merchandise revenue decreased $264 thousand to $2.5 million for the six months ended August 31, 2015. Merchandise revenue decreased due to fewer exhibitions presented in the second quarter of fiscal 2016 offset partially by an increase in average retail per attendee.

 

Cost of revenue. During the six months ended August 31, 2015, total cost of revenue increased by $1.5 million, or 14.1%, to $11.8 million compared to the same period last year, as reflected in the following table.

  Cost of Revenue
  (in thousands, except percentages)
  Six Months Ended  Percent Change
 

August 31,

2015

 

August 31,

2014

  2014 vs.
2013
          
Exhibition costs               
Production  $734   $464    58.2%
Operating Expenses   7,436    6,330    17.5%
Marketing   2,677    2,341    14.4%
    10,847    9,135    18.7%
Exhibition expense as percent of exhibition revenue   95.1%   71.6%     
                
Cost of merchandise   911    1,169    (22.1)%
Cost of merchandise as percent of merchandise revenue   36.6%   42.4%     
                
Total  $11,758   $10,304    14.1%
Cost of revenue as a percent of total revenue   84.1%   65.3%     

Exhibition expense increased from 71.6% of exhibition revenue in the first half of 2015 to 95.1% in the first half of fiscal 2016 primarily due to cost related to our New York City location.

Cost of merchandise as a percent of merchandise revenue decreased from 42.4% in the first half of fiscal 2015 to 36.6% in the first half of fiscal 2016 primarily due to lower retail labor cost since the Company ran fewer merchandise shops in the current year.

The decrease in revenue and increase in costs of revenues resulted in a decrease in our gross profit from $5.5 million or 34.7% during the six months ended August 31, 2014 to $2.2 million or 15.9% of revenue for the six months ended August 31, 2015.

Operating expenses. Our general and administrative expenses decreased by $1.4 million to $5.0 million for the six months ended August 31, 2015 compared to the same period last year. The decrease is primarily due to a decrease in compensation expense of $1.4 million.

Our depreciation and amortization expenses increased by $221 thousand from the same period last year. The increase is attributable to the assets placed in service during fiscal 2016 related to our New York City location and our Saturday Night Live exhibition.

Other expense. We recognized interest expense of $819 thousand on the Company’s convertible debt financing during first half of fiscal 2016 as compared to $44 thousand in the first half of 2015.

Net loss attributable to non-controlling interest. This represents the loss attributable to AEG Live, LLC’s 10% interest in Premier Exhibition Management LLC.

Net loss attributable to the shareholders of Premier Exhibitions, Inc. We realized a net loss of $5.5 million for the six months ended August 31, 2015 as compared to a net loss of $2.9 million for the same period last year.

34
 

RMS Titanic Segment

An analysis of operations for our RMS Titanic segment for the six months ended August 31, 2015 and 2014, with percent changes, follows:

 

  Six Months Ended August 31,  % Change
   2015  2014 
   (In thousands except percentages)   
         
Revenue  $593   $627    (5.4)%
Cost of revenue (exclusive of depreciation and amortization)   -    -     N/A  
Gross profit   593    627    (5.4)%
Gross profit as a percent of revenue   100.0%   100.0%     
                
Operating expenses   506    634    (20.2)%
Income/(loss) before tax   87    (7)     
Income tax expense   -    -     N/A  
Net income/(loss) attributable to the shareholders of Premier Exhibitions, Inc.  $87   $(7)   1,342.9%

 

Revenue.  During the six months ended August 31, 2015, total revenue decreased by $34 thousand, or 5.4%, to $593 thousand compared to the same period in the prior year due to the decrease in revenues from Titanic exhibitions and the decrease in merchandise sales.  PEM pays RMST a royalty fee for the use of the Titanic artifacts in its exhibits. The royalty fee is calculated based on 10% of revenues generated from Titanic ticket sales, merchandising, and other ancillary revenue-related streams. As Titanic net revenues decreased to $5.9 million from $6.3 million, royalty revenue decreased accordingly.

 

Operating Expenses. Operating expenses for the six months ended August 31, 2015 decreased 20.2% from the same period in the prior year due to a decrease in the expenses related to the calculation of the intercompany administrative fee.

 

Net income/(loss) attributable to shareholders of Premier Exhibitions, Inc. We realized net income for the six months ended August 31, 2015 of $87 thousand compared to a net loss of $7 thousand for the same period in the prior year based on the items discussed above.

 

Liquidity and Capital Resources

The following tables reflect selected information about our cash flows during the six months ended August 31, 2015 and 2014 (in thousands):

Liquidity

Selected cash flow information:

 

  Six Months Ended August 31, 2013
   2015  2014
Net cash provided by/(used in) operating activities  $(3,278)  $1,776 
Net cash used in investing activities   (5,217)   (977)
Net cash provided by/(used in)  financing activities   5,303    (337)
Effects of exchange rate changes on cash and cash equivalents   -    - 
Net increase/(decrease) in cash and cash equivalents  $(3,192)  $462 

Operating Activities. For the six months ended August 31, 2015, cash used in operating activities was $3.3 million as compared to cash provided by operating activities of $1.8 million in the prior year.  The decrease in cash flow from operating activities is mainly due to an increase in the Company’s net loss.

Investing Activities. Cash used in investing activities was $5.2 million for the six months ended August 31, 2015 as compared to $1.0 million in the prior year.  Of the cash used in investing activities in the first six months of 2016, the majority, $5.3 million, was used to purchase fixed assets for our New York City location. Of the cash used in investing activities in the six months ended August 31, 2014, the majority, $800 thousand, was used to purchase a restricted certificate of deposit for our New York City lease. In addition, we purchased property and equipment for $393 thousand for the first half of fiscal 2015. The majority of the property and equipment purchases for the first half of 2015 related to the $300 thousand that the Company paid to AEG Live, LLC for the tangible assets that were required to be returned to AEG Live, LLC at the end of the purchase agreement. For the first half of 2015, these were partially offset by the redemption of a certificate of deposit of $201 thousand.

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Financing Activities.  Cash provided by financing activities was $5.3 million for the six months ended August 31, 2015 as compared to cash used in financing activities of $337 thousand for the six months ended August 31, 2014.  Cash provided by financing activities in the first half of fiscal 2016 is primarily due to $5.5 million in proceeds from the DK investors convertible notes partially offset by $164 thousand in royalty payments. Cash used in financing activities for the first six months of fiscal 2015 relates primarily to the repayment of $220 thousand of the note payable to AEG Live, LLC and $100 thousand in deferred financing costs paid.  

 

While the Company recently repaid a loan of $8.0 million, the Company will have to repay $13.5 million received in convertible debt funding if the merger transaction does not close. As a result, the Company will have to refinance the debt or obtain funds to repay the debt in full if that occurs. In addition, if the merger transaction is terminated, under certain conditions the Company would be required to pay a $1 million breakup fee to DK. The Company could be capital constrained and unable to fulfill the terms of this and other agreements if its access to capital sources does not improve in the near term.

 

If the Merger Agreement transactions are not approved by shareholders, or additional financing is not obtained, the Company may have to seek the protection of the U.S. bankruptcy laws and/or cease operating as a going concern. In addition, if the Company does not meet its payment obligations to third parties as they come due, the Company may be subject to an involuntary bankruptcy proceeding or other litigation claims, which it would likely not have the resources to defend.

 

If the Company makes a bankruptcy filing, is subject to an involuntary bankruptcy filing, or is otherwise unable to continue as a going concern, the Company may be required to liquidate its assets and may receive less than the value at which those assets are carried on its financial statements, and it is likely that shareholders will lose all or a part of their investments. These financial statements do not include any adjustments that might result from the outcome of this uncertainty.

 

The Company’s cash balance as of August 31, 2015 was $1.6 million and accounts payable and accrued liabilities were $5.8 million. In addition, the Company has a working capital deficit of $1.4 million excluding the convertible debt of $13.5 million, which is included in the short term portion of note payable on the balance sheet. Management believes that through management of its cash flow and payment obligations the Company should reach the expected merger date of October 29, 2015 without the need for incremental financing. However, post-merger management believes that the Company will need up to $5.0 million of additional capital to fund ongoing operations and to bring accounts payable and accrued liabilities current. This amount should be sufficient to return the Company to at least break-even operations in the near term, assuming that management’s plan of operations is achieved.

 

The Company is currently exploring options to solve the liquidity situation, including additional debt or equity financing from DK, the related financing group or other sources.

 

Contractual Obligations

There have been no material changes to our contractual obligations as disclosed in our Annual Report filed on Form 10-K for our fiscal year ended February 28, 2015 other than the changes noted below.

Consulting Agreement with Samuel S. Weiser

 

On April 2, 2015, the Company entered into a Consulting Agreement (the “Consulting Agreement”) with Mr. Weiser (our former Executive Chairman, and prior to that, our President and Chief Executive Officer), pursuant to which Mr. Weiser resigned as Executive Chairman and as a member of the Company’s board of directors and agreed to make himself available to provide consulting advice as and when reasonably requested by Premier through September 30, 2015. In the Consulting Agreement, the parties agreed that the Employment Agreement, dated August 28, 2014, relating to Mr. Weiser’s service as Executive Chairman is terminated and that the payments and benefits under the Separation Agreement and Release, dated June 20, 2014 (the “Separation Agreement”), between Mr. Weiser and the Company will recommence, as contemplated by the Employment Agreement. In consideration for Mr. Weiser’s agreement to provide consulting services, and in addition to the payments and benefits recommencing under the Separation Agreement, the Company agreed to pay Mr. Weiser consulting fees in the aggregate amount of $300,000, with $20,000 being paid on a monthly basis and the balance being paid on the earlier of the closing of the DK transaction or September 30, 2015. The Company was unable to make the final $180,000 payment on September 30, 2015. The remaining amount to be paid is accrued in the August 31, 2015 consolidated balance sheet.

 

Litigation Settlement

 

On February 14, 2014, SeaVentures, Ltd. filed suit against the Company in the Circuit Court for the Ninth Judicial District of Orange County, Florida. The suit alleged that the Company breached a license agreement with SeaVentures under which the Company was required to present certain joint exhibitions containing both Titanic artifacts and artifacts recovered from the RMS Carpathia owned by SeaVentures. SeaVentures sought $743 thousand, plus interest and costs.

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On April 3, 2015, RMST and the Company entered into a Full and General Mutual Release, Settlement and Confidentiality Agreement with SeaVentures which settled the litigation. Under the settlement, the Company agreed to pay SeaVentures $425 thousand, as follows: $75 thousand on or before April 10, 2015, $100 thousand on or before March 1, 2016; $100 thousand on or before March 1, 2017; and $150 thousand on or before March 1, 2018. In addition, the Company agreed to stage at least two joint exhibitions presenting Carpathia and Titanic artifacts within 24 months from the date of execution of the Agreement. The Company will pay SeaVentures a portion of the net revenues from those joint exhibition or a per ticket fee, depending on the location of the joint exhibition.   In fiscal year 2015, the Company recorded a liability for this settlement of $344 thousand, net of an $81 thousand discount at 12%, to reflect the present value of the future payments. The balance as of August 31, 2015 is $287 thousand.

 

Capital Lease

 

During the six months ended August 31, 2015, the Company signed three capital leases for a total of $290 thousand at interest rates ranging from 6.5% to 7.7%. Total monthly payments under the leases are approximately $6,000 per month for 60 months. The leases are secured by certain equipment at our Saturday Night Live Exhibition.

 

Warehouse Lease

 

On March 2, 2015, the Company signed a lease for warehouse space in Atlanta, Georgia. The lease term begins March 1, 2015 and expires on February 29, 2016. Total future minimum payments under the lease are $81,600.

 

Off-Balance Sheet Arrangements

We have no off-balance sheet financial arrangements.

Critical Accounting Policies

There have been no material changes to our critical accounting policies as disclosed in our Annual Report filed on Form 10-K for our fiscal year ended February 28, 2015.

Item 4. Controls and Procedures.

Under the supervision and with the participation of our management, including our President, Chief Executive Officer and Chief Financial Officer, our management has evaluated the effectiveness of our disclosure controls and procedures (as defined in Rules 13a-15(e) and 15d-15(e) of the Securities Exchange Act of 1934, as amended) as of the end of the period covered by this Quarterly Report on Form 10-Q. Based on this evaluation, our President, Chief Executive Officer and Chief Financial Officer concluded that, as of the end of the period covered by this Quarterly Report on Form 10-Q, our disclosure controls and procedures were effective to ensure that information required to be disclosed in the reports that we file or submit under the Securities Exchange Act of 1934, as amended, is recorded, processed, summarized and reported within the time periods specified in the SEC’s rules and forms and is accumulated and communicated to our management, including our President, Chief Executive Officer and Chief Financial Officer, as appropriate, to allow timely decisions regarding required disclosure.

There have been no changes in our internal control over financial reporting during the period covered by this Quarterly Report on Form 10-Q that have materially affected, or are reasonably likely to materially affect, our internal control over financial reporting.

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PART II - OTHER INFORMATION

Information presented in Part I of this Form 10-Q is incorporated herein by reference.

Item 1. Legal Proceedings.

For the legal proceedings in which the Company is involved, see Note 4. Legal Proceedings and Contingencies to our Consolidated Financial Statements. There have been no material changes in the legal proceedings discussed in our Annual Report on Form 10-K for the year ended February 28, 2015.

Item 1A. Risk Factors.

For a complete list of our risk factors, please refer to our Annual Report on Form 10-K for our fiscal year ended February 28, 2015 and the risk factors listed below. Except as set forth below, during the six months ended August 31, 2015, there were no material changes to our risk factors. You should consider carefully the risk factors. If any of these risks actually occur, our business, financial condition or results of operations would likely suffer. In that case, the trading price of our common stock could decline, and you may lose all or a part of the money you paid to buy our common stock.

We will likely not be able to continue our operations post merger without additional financing.

 

We need additional financing to be able to continue our operations.  During fiscal 2015, we had a net loss of approximately $10.5 million and our cash and marketable securities balance was approximately $4.8 million as of February 28, 2015.  Our cash balance as of August 31, 2015 was $1.6 million and accounts payable and accrued liabilities were $5.8 million.  In addition, we have a working capital deficit of $1.4 million excluding the convertible debt of $13.5 million, which is included in the short term portion of note payable on the balance sheet. We do not have access to a revolving credit facility. Management believes that through management of its cash flow and payment obligations the Company should reach the expected merger date of October 29, 2015 without the need for incremental financing. However, post-merger management believes that the Company will need up to $5.0 million of additional capital to fund ongoing operations and to bring accounts payable and accrued liabilities current.  This amount should be sufficient to return the Company to at least break-even operations in the near term, assuming that management’s plan of operations is achieved. If we are unable to obtain additional financing, we will likely not be able to continue operations as they are currently anticipated, or at all, and may be unable to make capital investments needed for our existing exhibits or to develop new exhibits.

 

Our limited access to capital creates a risk that the Company may not be able to continue as a going concern.

 

The Company’s operations in the recent past have been financed primarily through cash flow from operations, existing cash and, in fiscal 2015, the Pentwater Capital Management L.P. loans and, in fiscal 2016, convertible debt financing in connection with the DK merger agreement.  Upon closing of the merger transaction, the debt will be convertible into shares of the Company based on a price of $4.48 per share, if the conversion is approved by shareholders. The Company has incurred net losses for the majority of the past several years.  Moving forward, the Company expects to have significant cash outflows in the near term based on the New York City lease, leasehold improvements of the leased space and new content development.

 

The Company will have to repay $13.5 million received in the convertible debt financing in connection with the DK merger transaction if the transaction does not close.  As a result, the Company will have to refinance the debt or obtain funds to repay the debt in full if that occurs.  In addition, if the merger transaction is terminated under certain conditions, the Company would be required to pay a $1 million breakup fee to DK. The Company would likely be capital constrained and unable to fulfill the terms of this and other agreements if its access to capital sources does not improve in the near term. 

 

If the DK merger agreement transactions are not approved by shareholders, or additional financing is not obtained, the Company may have to seek the protection of the U.S. bankruptcy laws and/or cease operating as a going concern.  In addition, if the Company does not meet its payment obligations to third parties as they come due, the Company may be subject to an involuntary bankruptcy proceeding or other litigation claims, which it would likely not have the resources to defend.

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Our auditors have issued a going concern opinion as of and for the year ended February 28, 2015. This means that there is substantial doubt that we can continue as an ongoing business without additional financing.  If the Company makes a bankruptcy filing, is subject to an involuntary bankruptcy filing, or is otherwise unable to continue as a going concern, the Company may be required to liquidate its assets and may receive less than the value at which those assets are carried on its financial statements, and it is likely that shareholders will lose all or a part of their investments. The company’s financial statements do not include any adjustments that might result from the outcome of this uncertainty.

 

We have recently entered into a long-term lease for exhibition space in New York City.  If we are unable to achieve planned levels of attendance at this facility, which have been disappointing to date, our financial position will likely be negatively impacted.

 

In April 2014, we entered into a ten year lease for exhibition space in New York City, with total payments over the life of the lease totaling approximately $45.8 million.  Our ability to satisfy these required payments at this semi-permanent location depends on our ability to effectively market the exhibition at this facility and generate ticket sales.  If we are unable to achieve our targeted levels of attendance, which have been disappointing to date, our results of operation and financial position will likely be negatively and materially impacted.

 

The NASDAQ may not approve the Company’s listing application in connection with the DK merger transaction.

 

The approval by the NASDAQ of the listing of the shares of the Company’s common stock issued as consideration for the DK merger transaction, including the merger shares, the shares issuable upon the exchange of the exchangeable shares, and the shares potentially issuable as future contingent payments, and the shares issuable upon conversion of the related convertible note, is a condition to the closing of the DK merger transaction. Although we have applied to list the shares of the combined, post-merger company on the NASDAQ, NASDAQ may decide, or not be able, to approve our listing application.  Our stock currently trades below the minimum stock price required under the NASDAQ listing standards for such initial listing.  If the NASDAQ does not approve our listing application, we may be unable to complete the DK merger transaction or, even if we are able to complete the transaction, the shares of the combined, post-merger company may not be approved for listing on the NASDAQ. If our shares are not listed on the NASDAQ, they may have limited trading volume and liquidity. Our inability to close the DK merger transaction or failure to have our shares listed on the NASDAQ would likely adversely impact our business operations and financial condition.

 

If we fail to comply with the continued listing requirements of the NASDAQ, our common stock may be delisted and the price of our common stock and our ability to access the capital markets could be negatively impacted.

 

Our common stock is currently listed for trading on the NASDAQ. We must satisfy the NASDAQ’s continued listing requirements, including, among other things, the requirement that our audit committee be composed of at least three independent directors and minimum stock price requirements, or risk delisting, which could have a material adverse effect on our business. A delisting of our common stock from the NASDAQ could materially reduce the liquidity of our common stock and result in a corresponding material reduction in the price of our common stock. In addition, delisting could harm our ability to raise capital through alternative financing sources on terms acceptable to us, or at all, and may result in the potential loss of confidence by investors, suppliers, customers and employees and fewer business development opportunities. During fiscal year 2015, Premier received notification from the NASDAQ that the Company was not in compliance with NASDAQ Marketplace Rule 5450(c)(2)(A), requiring the audit committee to be composed of three independent directors and have an audit committee financial expert. The Company’s audit committee currently has only two members and does not currently have a member whom the Board has determined to be an audit committee financial expert. If the Company fails to add an additional director to the Board in the near term to satisfy the requirements under NASDAQ Marketplace Rule 5450(c)(2)(A), our common stock could be delisted.  In addition, the Company will have to satisfy the NASDAQ listing standards in connection with the DK merger transaction and minimum stock price requirements.

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Item 2. Unregistered Sales of Equity Securities and Use of Proceeds.

On June 17, 2013, the Company announced that the Board of Directors approved a stock repurchase authorization pursuant to which the Company may repurchase up to 150,000 shares of outstanding common stock.  The authorization will terminate on the date the full number of authorized shares have been repurchased or when otherwise terminated by the Board of Directors.  The Company may repurchase shares of its common stock on the open market at times and prices considered appropriate by the Board of Directors and management. Repurchasing would take place through brokers and dealers and may be made under a Rule 10b5-1 plan. The Company did not purchases shares during the six months ended August 31, 2015.

 

Item 6. Exhibits.

 

See Index to Exhibits on page 42 of this Quarterly Report on Form 10-Q.

 

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SIGNATURES

 

Pursuant to the requirements of the Securities Exchange Act of 1934, the Registrant has duly caused this Report to be signed on its behalf by the undersigned thereunto duly authorized.

  PREMIER EXHIBITIONS, INC.
     
     
Dated: October 15, 2015   By: /s/ Michael J. Little
    Michael J. Little,
   

Interim President and Chief Executive Officer and Chief Financial Officer and Chief Operating Officer

(Interim Principal Executive Officer and Principal Financial Officer)

 

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INDEX TO EXHIBITS

Exhibit          Filed or
Furnished
No.     Exhibit Description     Herewith 
         
         
31.1   Rule 13a-14(a)/15d-14(a) Certification of Interim President and Chief Executive Officer   X
         
31.2   Rule 13a-14(a)/15d-14(a) Certification of Chief Financial Officer   X
         
32.1   Section 1350 Certifications   X
         
101.INS   XBRL Instance Document (1)   X
         
101.SCH   XBRL Taxonomy Extension Schema (1)   X
         
101.CAL   XBRL Taxonomy Extension Calculation Linkbase (1)   X
         
101.DEF   XBRL Taxonomy Extension Definition Linkbase (1)   X
         
101.LAB   XBRL Taxonomy Extension Label Linkbase (1)   X
         
101.PRE   XBRL Taxonomy Extension Presentation Linkbase (1)   X
    __________________    
         
(1)   Attached as Exhibit 101 to this report are the following Interactive Data Files formatted in XBRL (eXtensible Business Reporting Language): (i) Condensed Consolidated Balance Sheets as of August 31, 2015 and February 28, 2015; (ii) Condensed Consolidated Statements of Comprehensive Loss for the three and six months ended August 31, 2015 and 2014; (iii) Condensed Consolidated Statements of Cash Flow for the six months ended August 31, 2015 and 2014; and (iv) Notes to Condensed Consolidated Financial Statements.    

 

 

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