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8-K - 8-K - MaxPoint Interactive, Inc.mxpt08122015-8k.htm

Exhibit 99.1


MaxPoint Interactive Announces Second Quarter 2015 Earnings Results
Revenue increases 36% and Revenue ex-TAC increases 40% from Second Quarter 2014
RALEIGH, N.C. – August 12, 2015—MaxPoint (NYSE: MXPT), the company that helps manufacturers and retailers generate in-store sales with its innovative Digital Zip® technology, today announced its financial results for the quarter ended June 30, 2015.
Financial Highlights:
Revenue of $34.5 million increased 36% in the second quarter of 2015, compared to $25.4 million for the second quarter of 2014.

Revenue ex-TAC1 of $21.3 million increased 40% in the second quarter of 2015, compared to $15.2 million for the second quarter of 2014.

Net loss of $4.9 million in the second quarter of 2015 compared to $3.2 million for the second quarter of 2014.

Adjusted EBITDA1 of $(1.8) million in the second quarter of 2015 compared to $(1.8) million for the second quarter of 2014.

Net loss per basic and diluted share of $0.19 in the second quarter of 2015 compared to $0.83 for the second quarter of 2014.

Non-GAAP net loss per basic and diluted share1 of $0.15 in the second quarter of 2015 compared to $0.15 for the second quarter of 2014.
“We continue to have solid growth in our revenue, revenue ex-TAC and enterprise customer count on a year-over-year basis,” said Joe Epperson, MaxPoint’s co-founder and CEO. “We remain focused on effectively executing the strategic goals of our company by concentrating our efforts on deepening the interactions with our current customers and forming new relationships. We are excited by the continued demonstration of how MaxPoint can provide continuing value to our advertising partners, with tangible results.”

Second Quarter Operating Highlights:
Our total number of enterprise customers1 increased to 601 in the second quarter, up 59% from 378 for the second quarter of 2014.
During the quarter, non-display advertising, which includes mobile, video and social, accounted for 29% of revenue, up from 23% of revenue in the second quarter of 2014.



Business Outlook
The following forward-looking statements reflect MaxPoint’s expectations as of August 12, 2015.
Third Quarter 2015 Guidance:
Revenue ex-TAC1 for the third quarter ending September 30, 2015 is expected to be between $21.2 million and $23.2 million.
Adjusted EBITDA1 for the third quarter ending September 30, 2015 is expected to be between $(3.5) million and $(2.5) million.
Fiscal Year 2015 Guidance:
Revenue ex-TAC1 for the fiscal year ending December 31, 2015 is expected to be between $86.7 million and $93.2 million.
Adjusted EBITDA1 for the fiscal year ending December 31, 2015 is expected to be between $(11.5) million and $(9.0) million.
1 Represents a Non-GAAP financial measure or operating performance metric. Please see the discussion below under the heading “Non-GAAP Financial Measures and Operating Performance Metrics” and the reconciliations that follow within this release.
Conference Call
The Company will host a conference call today, Wednesday, August 12, 2015 at 4:30PM ET to discuss these results.
The conference call can be accessed at (877) 201-0168, conference ID #86348098.  The call will also be webcast simultaneously at http://ir.maxpoint.com.

Forward-Looking Statements
This press release contains forward-looking statements, including the quotations from management and the statements in "Business Outlook," that are subject to a number of risks, uncertainties, assumptions and other factors that could cause actual results and the timing of certain events to differ materially from future results expressed or implied by such statements including, but not limited to: our limited operating history, particularly as a newly public company, which makes it difficult to evaluate our current business and future prospects; our ability to achieve or sustain profitability; our ability to attract new customers or increase the allocation of our existing customers' marketing spend to us; our ability to develop new products and services or enhance our existing products and services; the effects of increased competition in our market and our ability to compete effectively; our ability to comply with, and the effect on our business of, evolving legal standards and regulations, particularly concerning privacy and data protection; the seasonality of our business; our dependence on the continued growth of the digital advertising market; our ability to maintain a supply of media inventory or impressions; our ability to retain key employees and attract additional key employees; our ability to maintain effective internal controls; our recognition of revenue from customer subscriptions over the term of the customer agreements and general market, political, economic and business conditions. Additional factors that could cause actual results to differ materially from those anticipated by our forward-looking statements are described under “Risk Factors” in our Quarterly Report on Form 10-Q for the quarter ended March 31, 2015. Additional information will also be provided in our Quarterly Report on Form 10-Q for the quarter ended June 30, 2015.
You should not rely upon forward-looking statements as predictions of future events. Furthermore, such forward-looking statements are only as of the date of this press release. Except as required by law, we disclaim any obligation to update these forward-looking statements publicly, or to update the reasons actual results could differ materially from those anticipated in these forward-looking statements, even if new information becomes available in the future.



Non-GAAP Financial Measures and Operating Performance Metrics
To supplement our consolidated financial statements, which are prepared and presented in accordance with U.S. Generally Accepted Accounting Principles (GAAP), we use the following Non-GAAP financial measures: Revenue ex-TAC, Adjusted EBITDA, Non-GAAP net loss and Non-GAAP net loss per basic and diluted share. We also use number of enterprise customers, which is an operating performance metric. The presentation of this financial information is not intended to be considered in isolation or as a substitute for, or superior to, the financial information prepared and presented in accordance with GAAP.
We use these Non-GAAP financial measures for financial and operational decision-making and as a means to evaluate period-to-period performance. Our management believes that these Non-GAAP financial measures provide meaningful supplemental information regarding our results by (1) excluding certain expenses and charges that may not be indicative of our recurring core business activities; and (2) providing information for comparable periods that help both management and investors assess our operating performance. We believe these Non-GAAP financial measures are useful to investors both because they allow for greater transparency with respect to key metrics used by management in its financial and operational decision-making and because they help our institutional investors and the analyst community analyze our business.
For more information on these Non-GAAP financial measures, see the following descriptions and the tables below captioned "Supplemental Information Including Reconciliations of Non-GAAP Measures to the Nearest Comparable GAAP Measure."
Revenue ex-TAC
Revenue ex-TAC is a Non-GAAP financial measure defined by us as revenue less traffic acquisition costs. Traffic acquisition costs consist of purchases of advertising impressions from real-time bidding exchanges. We believe that Revenue ex-TAC is a meaningful measure of operating performance because it is frequently used for internal management purposes, indicates the effectiveness of delivering results to advertisers and facilitates a more complete period-to-period understanding of factors and trends affecting our underlying revenue performance. A limitation of Revenue ex-TAC is that it is a measure that other companies, including companies in our industry that have similar business arrangements, either may not use or may calculate differently, which reduces its usefulness as a comparative measure. Because of these and other limitations, we consider, and you should consider, Revenue ex-TAC alongside other GAAP financial measures, such as revenue, gross profit and total operating expenses.
Adjusted EBITDA
To provide investors with additional information regarding our financial results, we provide Adjusted EBITDA, a Non-GAAP financial measure. We define Adjusted EBITDA as net loss before income taxes, interest expense, amortization of debt discount, amortization of deferred financing costs and depreciation and amortization, adjusted to eliminate stock-based compensation expense and change in fair value of common stock warrant liabilities.
We have presented Adjusted EBITDA because it is a key measure used by our management and board of directors to understand and evaluate our core operating performance and trends, to prepare and approve our annual budget and to develop short- and long-term operating plans. In particular, we believe the exclusion of certain items in calculating Adjusted EBITDA can provide a useful measure for period-to-period comparisons of our business. Accordingly, we believe that Adjusted EBITDA provides useful information to investors in understanding and evaluating our operating results.
Our use of Adjusted EBITDA has limitations as an analytical tool, and you should not consider it in isolation or as a substitute for analysis of our results as reported under GAAP. Some of these limitations are:
• Although depreciation and amortization are non-cash charges, the assets being depreciated and amortized may have to be replaced in the future, and Adjusted EBITDA does not reflect cash capital expenditure requirements for such replacements or for new capital expenditure requirements;



• Adjusted EBITDA does not reflect changes in, or cash requirements for, our working capital needs;
• Adjusted EBITDA does not reflect the potentially dilutive impact of equity-based compensation;
• Adjusted EBITDA does not reflect interest or tax payments that may represent a reduction in cash available to us; and
• Other companies, including companies in our industry, may calculate Adjusted EBITDA differently, which reduces its usefulness as a comparative measure.
Because of these and other limitations, we consider, and you should consider, Adjusted EBITDA together with other GAAP-based financial performance measures, including various cash flow metrics, net loss and our other GAAP results.
Number of Enterprise Customers
Our number of enterprise customers is a key operating metric. We believe our ability to increase the revenue we generate from existing customers and attract new customers is an important component of our growth strategy. We also believe that those customers from which we have generated more than $10,000 of revenue during any trailing twelve-month period best identifies customers that are actively using our solution and contribute more meaningfully to revenue. We refer to these customers as our enterprise customers. Our ability to generate additional revenue from our enterprise customers is an important indicator of our ability to grow revenue over time.
In those cases where we work with multiple brands or divisions within the same company or where the company runs marketing campaigns in multiple geographies, even though multiple insertion orders may be involved, we count that company as a single customer. When an insertion order is with an advertising agency, we consider the company on behalf of which the marketing campaign is conducted as our enterprise customer. If a company has its marketing spend with us managed by multiple advertising agencies, that company is counted as a single enterprise customer.
While the number of our enterprise customers has increased over time, this number can also fluctuate from quarter to quarter due to the seasonal trends in the advertising spend of our enterprise and other customers, which can impact the timing and amount of revenue we generate from them. Therefore, there is not necessarily a direct correlation between a change in the number of enterprise customers for a particular period and an increase or decrease in our revenue during that period.
Non-GAAP Net Loss
We define Non-GAAP net loss as net loss less non-cash stock-based compensation expense. We believe the exclusion of this non-cash charge can provide a useful measure for period-to-period comparisons of our business. A limitation of Non-GAAP net loss is that it is a measure that other companies, including companies in our industry that have similar business arrangements, either may not use or may calculate differently, which reduces its usefulness as a comparative measure. Because of these and other limitations, we consider, and you should consider, Non-GAAP net loss together with other GAAP-based financial performance measures, including various cash flow metrics, net loss and our other GAAP results.
Non-GAAP Net Loss per Basic and Diluted Share
We define Non-GAAP net loss per basic and diluted share as net loss less non-cash stock-based compensation expense per basic and diluted share as adjusted for the conversion of preferred stock in periods presented to assume the conversion of all outstanding shares of convertible preferred stock into common stock, as of the beginning of the period. We consider, and you should consider, Non-GAAP net loss per basic and diluted share together with other GAAP-based financial performance measures, including net loss per basic and diluted share, weighted-average shares used to compute net loss per basic and diluted share, net loss and our other GAAP results.



MaxPoint is not able to provide a reconciliation to GAAP revenue or GAAP net loss for its third quarter and full year 2015 Revenue ex-TAC and Adjusted EBITDA guidance at this time because of the difficulty of estimating certain items that are excluded from Revenue ex-TAC and Adjusted EBITDA guidance, such as traffic acquisition costs and the items excluded from net loss to calculate Adjusted EBITDA, the effect of which may be significant.
About MaxPoint
MaxPoint provides a leading business intelligence and digital marketing solution that enables national brands to drive local, in-store sales. The company’s proprietary Digital Zip® technology and the MaxPoint Intelligence Platform predict the most likely local buyers of a specific product at a particular retail location and then execute cross-channel digital marketing programs to reach these buyers. MaxPoint has worked with each of the top 20 leading national advertisers and each of the top 10 advertising agencies in the United States as ranked by Advertising Age.
For more information, visit www.maxpoint.com, follow MaxPoint on Twitter @maxpoint_int, and subscribe to the OnPoint Blog.
Contacts
Public Relations Contact:
Tod Freeman
tod.freeman@maxpoint.com
(512) 964-6488

Investor Relations Contact:
Michael Purcell
ir@maxpoint.com
(800) 916-9960










MaxPoint Interactive, Inc. and Subsidiary
Condensed Consolidated Balance Sheets
(Unaudited)
(in thousands, except share data)
 
As of December 31,
 
As of June 30,
 
2014
 
2015
Assets
    
 
    
Current assets:
 
 
 
Cash and cash equivalents
$
12,949

 
$
54,591

Accounts receivable, net
41,303

 
35,109

Prepaid expenses and other current assets
879

 
1,742

Restricted cash, short-term

 
3,298

Total current assets
55,131

 
94,740

Property, equipment and software, net
10,653

 
16,260

Deferred offering costs
2,845

 

Restricted cash, long-term
4,900

 

Other long-term assets
168

 
90

Total assets
$
73,697

 
$
111,090

Liabilities, Convertible preferred stock and Stockholders’ (deficit) equity
 
 
 
Current liabilities:
 
 
 
Accounts payable
$
18,141

 
$
16,356

Accrued expenses and other current liabilities
7,796

 
9,072

Short-term debt

 
26,550

Total current liabilities
25,937

 
51,978

Long-term debt, net
44,127

 

Other long-term liabilities
2,316

 
738

Total liabilities
72,380

 
52,716

Commitments and contingencies

 

Convertible preferred stock:
 
 
 
Convertible Series A preferred stock, $0.00005 par value; 2,486,507 shares authorized, 2,383,745 shares issued and outstanding as of December 31, 2014; no shares authorized, issued and outstanding as of June 30, 2015; liquidation preference of $1,387 as of December 31, 2014
1,387

 

Convertible Series B preferred stock, $0.00005 par value; 3,649,368 shares authorized, 3,649,368 shares issued and outstanding as of December 31, 2014; no shares authorized, issued and outstanding as of June 30, 2015; liquidation preference of $3,089 as of December 31, 2014
3,089

 

Convertible Series C preferred stock, $0.00005 par value; 5,406,501 shares authorized, 5,406,501 shares issued and outstanding as of December 31, 2014; no shares authorized, issued and outstanding as of June 30, 2015; liquidation preference of $8,000 as of December 31, 2014
8,000

 

Convertible Series D preferred stock, $0.00005 par value; 3,409,250 shares authorized, 3,409,210 shares issued and outstanding as of December 31, 2014; no shares authorized, issued and outstanding as of June 30, 2015; liquidation preference of $13,000 as of December 31, 2014
13,000

 

Total convertible preferred stock
25,476

 

Stockholders’ (deficit) equity:
 
 
 
Common stock, $0.00005 par value; 22,000,000 shares authorized, 4,217,419 shares issued and outstanding as of December 31, 2014; 500,000,000 shares authorized, 25,934,717 shares issued and outstanding as of June 30, 2015

 
1

Additional paid-in capital
4,732

 
100,280

Accumulated other comprehensive loss
(44
)
 
(36
)
Accumulated deficit
(28,847
)
 
(41,871
)
Total stockholders’ (deficit) equity
(24,159
)
 
58,374

Total liabilities, convertible preferred stock and stockholders’ (deficit) equity
$
73,697

 
$
111,090





MaxPoint Interactive, Inc. and Subsidiary
Condensed Consolidated Statements of Operations
(Unaudited)
(in thousands, except share and per share data)
 
Three Months
Ended June 30,
 
Six Months
Ended June 30,
 
2014
 
2015
 
2014
 
2015
Revenue, net
$
25,371

 
$
34,450

 
$
40,724

 
$
63,166

Traffic acquisition costs
10,139

 
13,189

 
16,671

 
25,118

Other cost of revenue
1,807

 
3,632

 
3,066

 
6,583

Gross profit
13,425

 
17,629

 
20,987

 
31,465

Operating expenses:
 
 
 
 
 
 
 
Sales and marketing
9,324

 
12,835

 
16,271

 
25,638

Research and development
3,371

 
5,437

 
6,373

 
10,079

General and administrative
3,643

 
3,716

 
5,320

 
7,095

Total operating expenses
16,338

 
21,988

 
27,964

 
42,812

Loss from operations
(2,913
)
 
(4,359
)
 
(6,977
)
 
(11,347
)
Other expense (income):
 
 
 
 
 
 
 
Interest expense
254

 
176

 
399

 
870

Amortization of debt discount
13

 
316

 
13

 
1,108

Amortization of deferred financing costs
3

 
52

 
3

 
181

Derivative fair value adjustment related to common stock warrants
41

 

 
41

 
(482
)
Other income
(2
)
 

 
(2
)
 

Total other expense
309

 
544

 
454

 
1,677

Loss before income taxes
(3,222
)
 
(4,903
)
 
(7,431
)
 
(13,024
)
Provision for income taxes

 

 

 

Net loss
$
(3,222
)
 
$
(4,903
)
 
$
(7,431
)
 
$
(13,024
)
 
 
 
 
 
 
 
 
Net loss per basic and diluted share of common stock
$
(0.83
)
 
$
(0.19
)
 
$
(1.94
)
 
$
(0.74
)
 
 
 
 
 
 
 
 
Weighted-average shares used to compute net loss per basic and diluted share of common stock
3,878,047

 
25,897,233

 
3,836,795

 
17,516,884





MaxPoint Interactive, Inc. and Subsidiary
Condensed Consolidated Statements of Cash Flows
(Unaudited)
(in thousands)
 
Six Months
Ended June 30,
 
2014
 
2015
Cash flows from operating activities:
    
 
    
Net loss
$
(7,431
)
 
$
(13,024
)
Adjustments to reconcile net loss to net cash used in operating activities:
 
 
 
Depreciation and amortization
1,420

 
2,642

Stock-based compensation expense
685

 
1,706

Change in fair value of warrants
41

 
(482
)
Amortization of debt discount
13

 
1,108

Amortization of deferred financing costs
3

 
181

Changes in operating assets and liabilities:
 
 
 
Accounts receivable
(1,758
)
 
6,194

Prepaid expenses and other current assets
(1,002
)
 
(892
)
Security deposits
(25
)
 
(13
)
Accounts payable
795

 
(3,591
)
Accrued expenses and other current liabilities
2,969

 
2,562

Other long-term liabilities
258

 
497

Net cash used in operating activities
(4,032
)
 
(3,112
)
Cash flows from investing activities:
 
 
 
Purchases of property, equipment and software
(917
)
 
(3,593
)
Capitalized internal-use software costs
(1,750
)
 
(3,064
)
Changes to restricted cash
3,500

 
1,602

Net cash provided by (used in) investing activities
833

 
(5,055
)
Cash flows from financing activities:
 
 
 
Proceeds from the issuance of common stock in initial public offering, net of underwriting discounts and commissions

 
69,518

Payments of costs related to initial public offering
(77
)
 
(1,953
)
Proceeds from debt
40,758

 
9,150

Repayment of debt
(31,177
)
 
(27,500
)
Proceeds from stock option exercises
153

 
645

Payments of issuance costs related to debt
(146
)
 
(57
)
Proceeds from unvested stock option exercises
57

 

Net cash provided by financing activities
9,568

 
49,803

Effect of exchange rate changes on cash and cash equivalents
(10
)
 
6

Net increase in cash and cash equivalents
6,359

 
41,642

Cash and cash equivalents at beginning of period
8,805

 
12,949

Cash and cash equivalents at end of period
$
15,164

 
$
54,591

Supplemental disclosures of other cash flow information:
 

 
 

Cash paid for interest
$
357

 
$
1,024






MaxPoint Interactive, Inc. and Subsidiary
Supplemental Information Including Reconciliations of Non-GAAP Measures
to the Nearest Comparable GAAP Measure


Unaudited Key Financial and Operating Performance Metrics
(in thousands, except number of enterprise customers)

 
Three Months
Ended June 30,
 
Six Months
Ended June 30,
 
2014
 
2015
 
2014
 
2015
 
(in thousands, except number of
enterprise customers)
Revenue
$
25,371

 
$
34,450

 
$
40,724

 
$
63,166

Revenue ex-TAC
$
15,232

 
$
21,261

 
$
24,053

 
$
38,048

Adjusted EBITDA
$
(1,774
)
 
$
(1,789
)
 
$
(4,870
)
 
$
(6,999
)
Number of enterprise customers
378

 
601

 
378

 
601


Unaudited Reconciliation from GAAP Revenue to Non-GAAP Revenue ex-TAC
(in thousands)

 
Three Months
Ended June 30,
 
Six Months
Ended June 30,
 
2014
 
2015
 
2014
 
2015
 
(in thousands)
Revenue
$
25,371

 
$
34,450

 
$
40,724

 
$
63,166

Less: traffic acquisition costs
(10,139
)
 
(13,189
)
 
(16,671
)
 
(25,118
)
Revenue ex-TAC
$
15,232

 
$
21,261

 
$
24,053

 
$
38,048



Unaudited Reconciliation from GAAP Net Loss to Non-GAAP Adjusted EBITDA
(in thousands)

 
Three Months
Ended June 30,
 
Six Months
Ended June 30,
 
2014
 
2015
 
2014
 
2015
 
(in thousands)
Net loss
$
(3,222
)
 
$
(4,903
)
 
$
(7,431
)
 
$
(13,024
)
Adjustments:
 
 
 
 
 

 
 

Interest expense
254

 
176

 
399

 
870

Amortization of debt discount
13

 
316

 
13

 
1,108

Amortization of deferred financing costs
3

 
52

 
3

 
181

Provision for income taxes

 

 

 

Depreciation and amortization
692

 
1,436

 
1,420

 
2,642

Stock-based compensation
445

 
1,134

 
685

 
1,706

Change in fair value of warrants
41

 

 
41

 
(482
)
Adjusted EBITDA
$
(1,774
)
 
$
(1,789
)
 
$
(4,870
)
 
$
(6,999
)




Unaudited Depreciation and Amortization included in GAAP Net Loss
(in thousands)

 
Three Months
Ended June 30,
 
Six Months
Ended June 30,
 
2014
 
2015
 
2014
 
2015
 
(in thousands)
Other cost of revenue
$
320

 
$
998

 
$
701

 
$
1,798

Sales and marketing
117

 
101

 
220

 
189

Research and development
233

 
316

 
458

 
618

General and administrative
22

 
21

 
41

 
37

Total depreciation and amortization
$
692

 
$
1,436

 
$
1,420

 
$
2,642



Unaudited Reconciliation from GAAP Net Loss to Non-GAAP Net Loss
(in thousands)

 
Three Months
Ended June 30,
 
Six Months
Ended June 30,
 
2014
 
2015
 
2014
 
2015
 
(in thousands)
Net loss
$
(3,222
)
 
$
(4,903
)
 
$
(7,431
)
 
$
(13,024
)
Stock-based compensation
445

 
1,134

 
685

 
1,706

Non-GAAP net loss
$
(2,777
)
 
$
(3,769
)
 
$
(6,746
)
 
$
(11,318
)


Unaudited Stock-Based Compensation included in GAAP Net Loss
(in thousands)

 
Three Months
Ended June 30,
 
Six Months
Ended June 30,
 
2014
 
2015
 
2014
 
2015
 
(in thousands)
Other cost of revenue
$
5

 
$
25

 
$
7

 
$
38

Sales and marketing
99

 
271

 
170

 
421

Research and development
141

 
372

 
245

 
547

General and administrative
200

 
466

 
263

 
700

Total stock-based compensation
$
445

 
$
1,134

 
$
685

 
$
1,706





Unaudited Reconciliation from GAAP Net Loss per Basic and Diluted Share to
Non-GAAP Net Loss per Basic and Diluted Share
(in thousands, except share and per share data)

 
Three Months
Ended June 30,
 
Six Months
Ended June 30,
 
2014
 
2015
 
2014
 
2015
 
(in thousands, except share and per share data)
Net loss
$
(3,222
)
 
$
(4,903
)
 
$
(7,431
)
 
$
(13,024
)
Weighted-average shares used to compute net loss per basic and diluted share of common stock
3,878,047

 
25,897,233

 
3,836,795

 
17,516,884

Net loss per basic and diluted share of common stock
$
(0.83
)
 
$
(0.19
)
 
$
(1.94
)
 
$
(0.74
)
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Non-GAAP net loss
$
(2,777
)
 
$
(3,769
)
 
$
(6,746
)
 
$
(11,318
)
 
 
 
 
 
 
 
 
Weighted-average share impact based on actual conversion of convertible preferred stock

 

 

 
(9,106,185
)
Non-GAAP adjustment for convertible preferred stock
14,848,824

 

 
14,848,824

 
14,848,824

Non-GAAP shares used to compute Non-GAAP net loss per basic and diluted share of common stock
18,726,871

 
25,897,233

 
18,685,619

 
23,259,523

Non-GAAP net loss per basic and diluted share of common stock
$
(0.15
)
 
$
(0.15
)
 
$
(0.36
)
 
$
(0.49
)