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8-K - FORM 8-K - NAKED BRAND GROUP INC. | form8k.htm |
FOR IMMEDIATE RELEASE
NBA Champion Dwyane Wade and Naked Announce Partnership to Grow Innerwear Brand
New York, N.Y. - June 18, 2015 Wade Enterprises, LLC (Wade) and Naked Brand Group, Inc. (OTCQB: NAKD) (Naked or the Company) today announced a partnership between NBA Miami HEAT star Dwyane Wade and Naked, the innovative inner fashion and lifestyle brand. The 3-time NBA Champion, 11-time All Star and Olympic Gold Medalist will spearhead Nakeds Role Models campaign, join the Company's Advisory Board and serve as Creative Director for a signature collection of innerwear set to launch in 2016.
When I first discovered Naked, I immediately loved the brand name as well as the fit and feel of the underwear, said Dwyane Wade. I am very excited to partner with a brand that celebrates individuality and authenticity. What you wear underneath is the foundation for how you look and feel. Naked is taking innerwear to the next level and I look forward to helping them build the brand and the business.
Wade's lifelong passion for basketball, highly accomplished career, and his growing track record of success in fashion truly embody Nakeds brand philosophy.
We are so thrilled to be partnering with Dwyane. He exemplifies the authentic character and personal success story that is core to the Naked bra and, said Carole Hochman, the Chief Executive Officer, Chief Creative Officer and Chairwoman of Naked. I admire his commitment to style, the success of his other fashion and apparel partnerships and his intent to identify and partner with the emerging brands that will be the leaders of tomorrow. Dwyane is a proven champion on the court, but he also has a passion for style. The more I have gotten to know him and his strong personal sense of fashion, the more excited I am to work with him to create extraordinary products together.
One of Wade's first initiatives with Naked will be to help launch Naked's Role Models campaign during summer 2015. Naked is all about people writing their own story and being free to be e themselves. We plan to build awareness and enthusiasm for Naked and our brand philosophy by sharing and celebrating the stories of men and women who live inspiring and authentic lives, says Joel Primus, Founder and President of Naked. As a father, athlete and champion, whose personal motto is Make Your Own Way, Dwyane is a true role model and the perfect partner for Naked.
As part of this collaboration, Wade will also join Nakeds advisory board, specifically focusing on helping Naked build brand awareness and achieve business goals. In this capacity, Wade has agreed to share his expertise and breadth of experience as it pertains to the growth of the Company.
In 2016, Naked and Wade will launch a Wade signature collection of innerwear for men and boys. In his role as Creative Director for this product line, Wade will work closely with Carole Hochman and her design and development team to create a collection with broad global consumer appeal. I am eager to work with Naked to design a collection that offers standout style and comfort, said Wade.
Wade's collaboration and endorsement agreement with Naked, which includes license to Dwyane Wades name, image and other intellectual property, is multi-year, worldwide and exclusive in the category of Innerwear (underwear, undershirts, loungewear, sleepwear and robes).
ABOUT NAKED
Naked was founded on one basic desire,
to create a new standard for how products worn close to the skin fit, feel and
function. Naked has a strong and growing retail footprint for its innovative and
luxurious mens innerwear products in some of the best online and department
stores in North America. In 2014, renowned designer and sleepwear pioneer,
Carole Hochman, joined Naked as Chief Executive Officer, Chief Creative Officer
and Chairwoman with the goal of growing Naked into a global lifestyle brand.
Naked is now headquartered in New York City, has expanded its mens collections
and has developed amazing womens intimate apparel, sleepwear and loungewear
collections the kind of extraordinary products for which Carole Hochman has
been admired for years. The first of these womens collections will be available
online and at retail during 2015. In the future, Naked plans to expand into
other apparel and product categories that can exemplify the mission of the
brand, such as activewear, swimwear, sportswear and more.
ABOUT DWYANE WADE
Dwyane Wade is a three-time NBA
Champion (2006, 2012, 2013) and eleven-time All-Star selection with the Miami
HEAT. In 2006, three years after first joining the HEAT as the No. 5 overall
Draft pick, he led the team to Miamis first-ever NBA Championship and was named
MVP of the Finals. In 2012 and 2013, Dwyane won his second and third NBA
Championships. In 2004, he created the Wades World Foundation, which provides
support to various educational, health and family service programs, in
particular those that benefit underserved communities in Miami and his hometown
of Chicago. In 2011, Wade was appointed to President Obamas Fatherhood Task
Force. In September 2012, he became a New York Times Best-Selling author, with
the release of his first book, A FATHER FIRST: How My Life Became Bigger than
Basketball. Dwyane has partnerships with Hublot, Stance, The Tie Bar, Gatorade,
MISSION Athletecare, Pepperidge Farm, The Collection, and serves as Chief Brand
Officer for Li-Ning.
MEDIA CONTACTS
For Naked:
Lauren Weissman
EFG :: Entertainment Fusion Group
lweissman@efgpr.com
646.336.6420
For Dwyane Wade:
Amy Jacobs
Rubenstein Communications
ajacobs@rubenstein.com
212.843.8077
Forward Looking Statements
This news release
contains forward-looking statements, which reflect the expectations of
management of the Company with respect to potential future events.
Forward-looking statements consist of statements that are not purely historical,
including any statements regarding beliefs, plans, expectations or intentions
regarding the future. Such forward-looking statements include, but are not
limited to, (i) Nakeds launch of Naked's Role Models campaign during Summer
2015; and (ii) the launch a Wade signature collection of innerwear for men and
boys. These forward-looking statements are subject to risks and uncertainties
that may cause actual results, performance or developments to differ materially
from those contained in the statements. Actual results and the timing of events
could differ materially from those anticipated in the forward-looking statements
as a result of such risks and uncertainties, which include, without limitation:
an economic downturn or economic uncertainty in the Companys key markets; the
Companys inability to effectively manage the growth and the increased
complexity of its business; the Companys highly competitive market and
increasing competition in the market; the Companys inability to deliver its
products to the market and to meet customer expectations due to problems with
its distribution system; the Companys failure to maintain the value and
reputation of its brand; the Companys failure to raise the capital necessary to
carry out its business plan and operations; and other risk factors detailed in
the Companys reports filed with the Securities and Exchange Commission and
available at www.sec.gov. These forward-looking statements are made as of the
date of this news release, and the Company disclaims any intent or obligation to
update the forward-looking statements, or to update the reasons why actual
results, performance or developments could differ from those anticipated in the
forward-looking statements, except as required by applicable law, including the
securities laws of the United States. Although the Company believes that any
beliefs, plans, expectations and intentions contained in this news release are
reasonable, there can be no assurance that any such beliefs, plans, expectations
or intentions will prove to be accurate.