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UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

Washington, D.C. 20549

 

FORM 10-Q

 

(Mark One)

 

QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

 

For the quarterly period ended June 30, 2013, or

 

TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

 

For the transition period from _____________to ______________.

 

Commission File Number 0-49801

 

DUBLI, INC.

 

(Exact name of registrant as specified in its charter)

 

Nevada

 

13-4067623

(State or other jurisdiction of incorporation or organization)   (I.R.S. Employer Identification No.)

 

6750 N. Andrews Ave, Suite 200

Ft Lauderdale, FL 33309

(Address of principal executive offices)

 

561-362-2381

(Registrant’s telephone number, including area code)

 

Not Applicable

(Former name, former address and former fiscal year, if changed since last report)

 

Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days. Yes ☐  No ☒ 

 

Indicate by check mark whether the registrant has submitted electronically and posted on its corporate Web site, if any, every Interactive Data File required to be submitted and posted pursuant to Rule 405 of Regulation S-T (§232.405 of this chapter) during the preceding 12 months (or for such shorter period that the registrant was required to submit and post such files).    Yes ☐  No ☒

 

Indicate by checkmark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, or a smaller reporting company. See the definitions of “large accelerated filer,” “accelerated filer” and “smaller reporting company” in Rule 12b-2 of the Exchange Act.

 

Large accelerated filer  ☐ Accelerated filer  ☐
Non-accelerated filer  ☐ Smaller reporting company  ☒

Do not check if a smaller company)

 

Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act) Yes ☐  No ☒

 

The number of shares outstanding of each of the issuer’s classes of stock, as of November 1, 2014 is as follows:

 

Number of shares of Preferred Stock outstanding: 185,000

 

Number of shares of Common Stock outstanding: 428,575,334

 

 

 

 
 

 

TABLE OF CONTENTS

 

PART I: FINANCIAL INFORMATION Page
Item 1 Financial Statements 3
  Condensed Consolidated Balance Sheets (unaudited) 3
  Condensed Consolidated Statements of Operations (unaudited) 4
  Condensed Consolidated Statements of Comprehensive Income (Loss) (unaudited) 5
  Condensed Consolidated Statements of Cash Flows (unaudited) 6
  Notes to Condensed Consolidated Financial Statements (unaudited) 7
Item 2 Management s Discussion and Analysis of Financial Condition and Results of Operations 15
Item 3 Quantitative and Qualitative Disclosures about Market Risk 24
Item 4 Controls and Procedures 25
     
PART II: OTHER INFORMATION  
Item 1 Legal Proceedings 26
Item 1A Risk Factors 26
Item 2 Unregistered Sales of Equity Securities and Use of Proceeds 26
Item 3 Defaults upon Senior Securities 26
Item 4 Mine Safety Disclosures 26
Item 5 Other Information 26
Item 6 Exhibits 27
     
SIGNATURES 28
     
INDEX TO EXHIBITS  

 

2
 

 

PART I: FINANCIAL INFORMATION

 

ITEM 1. FINANCIAL STATEMENTS

 

DubLi, Inc. and Subsidiaries

Condensed Consolidated Balance Sheets

(Unaudited)

 

   June 30,   September 30, 
   2013   2012 
ASSETS        
Current assets       
Cash and cash equivalents  $214,290   $8,588,461 
Restricted cash   533,268    5,679,343 
Accounts receivable   132,336    190,421 
Other receivables and prepaid expenses   204,190    451,096 
Deferred costs   542,915    - 
Asset of discontinued operations   -    1,974,341 
Total current assets   1,626,999    16,883,662 
Property and equipment, net   5,390,961    5,437,587 
Other assets   95,477    95,477 
TOTAL ASSETS  $7,113,437   $22,416,726 
           
LIABILITIES AND STOCKHOLDERS’ EQUITY (DEFICIT)          
LIABILITIES         
Current liabilities          
Accounts payable`  $2,018,419   $1,291,282 
Business Associates payable   1,549,608    12,763,350 
Customer deposits   1,484,013    2,828,174 
Other payables and accrued liabilities   1,259,709    1,021,559 
Amounts due to a related party   674,654    - 
Unearned subscription fees and advertising   2,957,302    10,006,281 
Liability of discontinued operations   6,160,332    13,121,844 
TOTAL LIABILITIES   16,104,037    41,032,490 
           
STOCKHOLDERS’ EQUITY (DEFICIT)          
Preferred stock          

25 million shares authorized, $0.01 par value, 185,000 shares issued and

outstanding at June 30, 2013 and September 30, 2012

   1,850    1,850 
Common stock          

500 million shares authorized, $0.001 par value, 423.0 million (June 30, 2013) and

408.5 million (September 30, 2012) shares issued and outstanding

   422,959    408,513 
Additional paid-in-capital   23,742,604    20,970,205 
Accumulated other comprehensive income (loss)   (297,975)   76,386 
Accumulated deficit   (32,860,038)   (40,072,718)
TOTAL STOCKHOLDERS’ EQUITY (DEFICIT)   (8,990,600)   (18,615,764)
TOTAL LIABILITIES AND STOCKHOLDERS’ EQUITY (DEFICIT)  $7,113,437   $22,416,726 

 

See accompanying notes to condensed consolidated financial statements (unaudited).

 

3
 

 

DubLi, Inc. and Subsidiaries

Condensed Consolidated Statements of Operations

(Unaudited)

  

Three Months Ended

June 30,

  

Nine Months Ended

June 30,

 
   2013   2012   2013   2012 
Revenue  $9,969,703   $1,521,560   $13,999,892   $2,925,052 
Direct cost of revenue   516,069    411,471    1,003,745    894,089 
Gross income   9,453,634    1,110,089    12,996,147    2,030,963 
Selling, general and administrative expense   2,145,982    3,313,261    8,880,992    9,831,809 
Software impairment charge   -    -    354,954    - 
Income (loss) from operations   7,307,652    (2,203,172)   3,760,201    (7,800,846)
Interest expense   2,024    552    3,699    2,824 
Income (loss) before income taxes   7,305,628    (2,203,724)   3,756,502    (7,803,670)
Income taxes   -    -    -    - 
Income (loss) from continuing operations   7,305,628    (2,203,724)   3,756,502    (7,803,670)
Income (loss) from discontinued operations   -    (1,236,180)   3,456,177    (1,520,463)
Net income (loss)  $7,305,628   $(3,439,904)  $7,212,679   $(9,324,133)
Earnings (loss) per share                    
Basic:                   
Continuing operations  $0.02   $(0.01)  $0.01   $(0.02)
Discontinued operations   0.00    0.00    0.01    0.00 
Diluted:                    
Continuing operations  $0.02   $(0.01)  $0.01   $(0.02)
Discontinued operations   0.00    0.00    0.01    0.00 
                     
Weighted average shares outstanding                    
Basic   422,926,976    366,506,095    415,209,786    362,624,526 
Diluted   431,581,473    366,506,095    422,908,604    362,624,526 

 

See accompanying notes to condensed consolidated financial statements (unaudited).

 

4
 

 

DubLi, Inc. and Subsidiaries

Condensed Consolidated Statements of Comprehensive Income (Loss)

(Unaudited)

   Three Months Ended
June 30,
   Nine Months Ended
June 30,
 
   2013   2012   2013   2012 
Net income (loss)  $7,305,628   $(3,439,904)  $7,212,679   $(9,324,133)
Foreign currency translation adjustment   (369,403)   180,650    (374,361)   195,379 
Comprehensive income (loss)  $6,936,225   $(3,259,254)  $

6,838,318

   $(9,128,754)

 

See accompanying notes to condensed consolidated financial statements (unaudited). 

5
 

 DubLi, Inc. and Subsidiaries

Condensed Consolidated Statements of Cash Flows

(Unaudited) 

   Nine Months Ended
June 30,
 
   2013   2012 
Cash flows from operating activities:          
Income (loss) from continuing operations  $3,756,502   $(7,803,670)
Adjustments to reconcile net income (loss) to net cash flows from operating activities:          
Depreciation and amortization   133,610    76,825 
Software impairment charge   354,954    - 
Stock based compensation   590,690    4,249,634 
Promotional DubLi credits   -    194,754 
Restricted cash recovery   -    (289,863)
Changes in operating assets and liabilities:          
Restricted cash   5,146,075    893,850 
Accounts receivable   58,086    84,497 
Inventory   -    26,080 
Other receivables and prepaid expenses   176,605    (265,127)
Deferred costs   (542,915)   - 
Accounts payable   727,140    204,012 
Business Associates payable   (11,213,742)   1,630,447 
Customer deposits   (1,344,162)   1,348,769 
Other payables and accrued liabilities   238,148    (512,026)
Amounts due to a related party   304,654    - 
Unearned subscription fees and advertising   (7,048,979)   2,868,639 
           
Net cash flows from continuing operations   (8,663,334)   2,706,821 
           
Income (loss) from discontinued operations   3,456,177    (1,520,463)
Change in net asset of discontinued operations   (4,987,172)   4,061,388 
           
Net cash flows from discontinued operations   (1,530,995)   2,540,925 
           
Net cash flows from operating activities   (10,194,329)   5,247,746 
           
Cash flows from investing activities:          
Purchase of equipment and software   (442,368)   (298,758)
Acquisition of land   -    (286,926)
Other assets   -    (20,826)
           
Net cash flows from investing activities   (442,368)   (606,510)
           
Cash flows from financing activities:          
Proceeds from preferred stock issuance   70,300    - 
Proceeds from common stock issuances   1,902,658    1,247,848 
Proceeds from stock options exercised   293,497    - 
Proceeds from note payable – related party   370,000    - 
Repayments of note payable – related party   -    (225,144)
           
Net cash flows from financing activities   2,636,455    1,022,704 
           
Effect of exchange rate changes   (373,929)   (351,262)
           
Net change in cash and cash equivalents   (8,374,171)   5,312,678 
Cash and cash equivalents, beginning of period   8,588,461    1,503,234 
           
Cash and cash equivalents, end of period  $214,290   $6,815,912 
           
Supplemental cash flow information:          
Cash paid for interest  $1,675   $2,824 
Cash paid for income taxes   -    31,685 
Non-cash transactions:          
Issuance of note payable to a related party for land  $-   $223,000 

 

See accompanying notes to condensed consolidated financial statements (unaudited).

6
 

 

DubLi, Inc. and Subsidiaries

Notes to Condensed Consolidated Financial Statements

(Unaudited)

 

1. The Company

 

DubLi, Inc. (“DubLi,” the “Company,” “we,” or “us”), through its wholly owned subsidiaries, is a global network marketing company. Our online transactions are conducted through DubLi.com websites in Europe, North America, Australia and New Zealand and through a global portal serving the rest of the world. We have a large network of independent Business Associates that sells our various E-commerce products. Prior to March 28, 2013, DubLi’s principal business consisted of a reverse auction program conducted online that were designed to (i) sell its proprietary electronic gift cards; and (ii) enable consumers to purchase merchandise through its shopping portals from online retailers at discount prices. Effective March 28, 2013 the Company discontinued its auction program. DubLi’s principal business now consists of facilitating the online sale of merchandise and services by third parties by providing cash back incentives to consumers for purchases from these third parties through the DubLi.com websites. 

 

The Company is organized in Nevada and its principal executive offices are located in Ft Lauderdale, Florida.  The Company’s wholly owned subsidiaries are incorporated in Florida, the British Virgin Islands, Cyprus and the United Arab Emirates.

 

Our President and Chief Executive Officer, Michael Hansen has a direct ownership of approximately 69.8 million shares of Common Stock and 185,000 shares of Super Voting Preferred Stock as of June 30, 2013. As a result, Mr. Hansen had the power to cast approximately 55.5% of the combined votes that can be cast by the holders of the Common Stock. Accordingly, he has the power to influence or control the outcome of important corporate decisions or matters submitted to a vote of our shareholders, including, but not limited to, increasing the authorized capital stock of the Company, the dissolution, merger or sale of the Company’s assets and the size and membership of the Board of Directors and all other corporate actions.

 

Liquidity 

The Company has incurred operating losses since its inception. As a result, the Company had stockholders’ and working capital deficits of approximately $9.0 million and $14.5 million, respectively, as of June 30, 2013.

 

Operations subsequent to June 30, 2013 have been financed (i) through borrowings from Mr. Hansen, amounting to approximately $1.5 million for the balance of fiscal 2013 and $1.5 million during fiscal 2014 (as described under Mr. Hansen revolving loan below); (ii) from the sale of land in Dubai in March 2014 which resulted in net proceeds of $0.8 million; and (iii) in May 2014 through an unsecured loan from an unrelated party of $0.5 million which was subsequently repaid on November 4, 2014.

 

In August 2014, Mr. Hansen executed a revolving loan commitment to fund the Company up to $5 million through December 31, 2015. Between August 15 and August 20, 2014, the Company drew down $1.5 million under the revolving loan facility. On October 17, 2014, the Company fully repaid Mr. Hansen’s loan of $1 million to the Company which was borrowed from April through September 2013 with cash generated from current operations.

 

2. Summary of Significant Accounting Policies

 

Basis of Presentation

The accompanying interim condensed consolidated financial statements are unaudited. These condensed consolidated financial statements reflect all adjustments (which are of a normal recurring nature) that, in the opinion of Management, are necessary to fairly present the Company’s financial position, results of operations and cash flows as of and for the periods presented. The results of operations for these interim periods are not necessarily indicative of the operating results for future periods, including the fiscal year ended September 30, 2013.

 

7
 

 

These condensed consolidated financial statements and notes are presented in accordance with the rules and regulations of the United States Securities and Exchange Commission (“SEC”) relating to interim financial statements and in conformity with accounting principles generally accepted in the United States of America (“US GAAP”). Certain information and note disclosures normally included in annual financial statements prepared in accordance with US GAAP have been condensed or omitted in these condensed financial statements pursuant to SEC rules and regulations, although the Company believes that the disclosures made herein are adequate to make the information not misleading. These condensed consolidated financial statements should be read in conjunction with the consolidated financial statements and notes thereto included in the Company’s Annual Report on Form 10-K for the year ended September 30, 2012.

 

The condensed consolidated financial statements include the accounts of DubLi, Inc. and its subsidiaries. All significant intercompany transactions have been eliminated in consolidation.

 

Use of Estimates

The preparation of these condensed consolidated financial statements, in conformity with US GAAP required Management to make estimates and assumptions that affected the reported amounts of assets and liabilities, and the disclosure of contingent assets and liabilities, at the date of the condensed consolidated financial statements and the reported amounts of revenue and expenses during the reporting period.  Actual results may differ from these estimates.

 

Reclassifications

Certain prior period amounts in the condensed consolidated financial statements and notes thereto, have been reclassified to conform to the current period presentation. However, total assets, total liabilities, revenue and net loss were not changed as a result of those reclassifications.

 

Recent Accounting Pronouncements

In April 2014, the Financial Accounting Standards Board (“FASB”) issued Update No. 2014-08 – Presentation of Financial Statements (Topic 205) and Property, Plant, and Equipment (Topic 360): Reporting Discontinued Operations and Disclosures of Disposals of Components of an Entity (“ASU 2014-08”). This update revised the guidance to be applied in determining when the discontinuation or disposal of operating activities and entities should be presented as discontinued operations in the financial statements. Under the previous guidelines, the reporting of discontinued operations was based upon two factors, relating to the elimination of operations and continued cash flows, and the continued involvement in the operations of the disposed component of an entity. Under the new guidance provided by ASU 2014-08, the reporting of discontinued operations will be based upon whether the disposal or discontinuation represents a strategic shift that has (or will have) a major effect on an entity’s operations and financial results.

 

Under the new guidance, the termination of the Company’s auction program and DubLi Credits in March 2013 could be considered to be a strategic shift and therefore would be reported as a discontinued operation. The reporting of discontinued operations affects the presentation of the assets, liabilities and results of operations of the discontinued component or group of components, and does not affect comprehensive income or loss. ASU 2014-08 is effective for annual and interim reporting periods beginning on or after December 15, 2014. Early adoption is permitted if discontinued operations have not already been reported in financial statements previously issued or available for issuance. The Company has adopted the new guidance in its consolidated financial statements.

 

In May 2014, the FASB issued Update No. 2014-09 Revenue from Contracts with Customers (Topic 606) (“ASU 2014-09”). The new guidance provided by ASU 2014-09 is intended to remove inconsistencies and weaknesses in the existing revenue requirements, provide a more robust framework for addressing revenue issues, improve comparability, provide more useful information and simplify the preparation of financial statements. ASU 2014-09 is effective for annual and interim reporting periods beginning after December 15, 2016. Early adoption is not permitted. The Company is currently evaluating the impact that the new guidance may have on its consolidated financial statements.

 

In August 2014, the FASB issued ASU No. 2014-15, Disclosure of Uncertainties about an Entity’s Ability to Continue as a Going Concern (“ASU 2014-15”). ASU 2014-15 will explicitly require management to assess an entity’s ability to continue as a going concern, and to provide related footnote disclosure in certain circumstances. The new standard will be effective for all entities in the first annual period ending after December 15, 2016 and earlier adoption is permitted. The Company is currently evaluating the impact that the new guidance may have on its consolidated financial statements.

 

8
 

 

Foreign Currency

Financial statements of foreign subsidiaries operating in other than highly inflationary economies are translated at period-end exchange rates for assets and liabilities and historical exchange rates during the period for income and expense accounts. The resulting translation adjustments are recorded within accumulated other comprehensive income or loss. Financial statements of subsidiaries operating in highly inflationary economies are translated using a combination of current and historical exchange rates and any translation adjustments are included in current earnings. Gains or losses resulting from foreign currency transactions are recorded in operating expense. The Company has no subsidiaries operating in highly inflationary economies.

 

In accordance with Accounting Standards Codification (“ASC”) 830, Foreign Currency Matters, companies with foreign operations or foreign currency transactions are required to prepare the statement of cash flows using the exchange rates in effect at the time of the cash flows. The Company uses an appropriately weighted average exchange rate for the period for translation if the result is substantially the same as if the rates at the dates of the cash flows were used. The condensed consolidated statement of cash flows reports the effect of exchange rate changes on cash balances held in foreign currencies as a separate part of the reconciliation of the change in cash and cash equivalents during the period.

 

Basic and Diluted Earnings (Loss) per Share

The Company computes basic earnings (loss) per share by dividing the earnings (loss) attributable to holders of Common Stock for the period by the weighted average number of shares of Common Stock outstanding during the period. Since the effect of Common Stock equivalents was anti-dilutive relating to its losses from continuing operations for the three months and nine months ended June 30, 2012, all such equivalents were excluded from the calculation of weighted average shares outstanding. Potential dilutive securities, which consisted of outstanding stock options and other compensation arrangements not included in dilutive weighted average shares for the three months and nine months ended June 30, 2012 were 14,583,059 and 11,520,171, respectively.

 

For the three months and nine months ended June 30, 2013, the dilutive securities included in the dilutive weighted average shares, which consisted of outstanding stock options and other compensation arrangements were 8,654,497 and 7,698,818, respectively.

 

Segment Policy, Termination of Auction Program and DubLi Credit Products 

The Company derives its revenue from the E-Commerce and Memberships segment which includes partner program with retailers, affinity groups and other organizations, subscription fees, advertising and marketing programs, business license fees and other revenue sources; and Auctions segment (reported as discontinued operations) as described in Note 13 Segment Information.

 

The Company terminated the auction program in March 2013. As a result, the use of DubLi Credits was discontinued. Any remaining unused DubLi Credits owned by Business Associates following the termination have been reclassified as a liability of discontinued operations. All unused DubLi Credits still owned by Business Associates were subsequently exchanged with replacement vouchers that the Business Associates are able to use to: (i) upgrade their customers’ status with a full year’s membership; or (ii) sign up one new Partner Program whereby the sign-up fee and first year annual portal fee are waived.

 

3. Restricted Cash

 

Restricted cash represents chargeback reserves held by the Company’s credit card processor. The total amount of restricted cash held in the currencies shown but translated into U.S. Dollars were as follows:

 

   June 30,   September 30, 
   2013   2012 
         
Euro  $217,163   $2,412,842 
Australian Dollar   19,650    119,527 
United States Dollar   296,455    3,146,974 
           
Total  $533,268   $5,679,343 

 

9
 

 

4. Property and Equipment

 

Property and equipment is comprised of the following: 

 

   June 30,   September 30, 
   2013   2012 
         
Land:        
Held for investment  $3,546,649   $3,546,649 
Acquired for sales incentives   3,562,500    3,562,500 
Less: Valuation allowance   (2,496,752)   (2,496,752)
    4,612,397    4,612,397 
Computers and equipment   299,739    285,349 
Computer software   690,564    706,734 
Furniture and fixtures   75,090    46,719 
    1,065,393    1,038,802 
Accumulated depreciation   (286,829)   (213,612)
    778,564    825,190 
Total  $5,390,961   $5,437,587 

 

Land Held for Investment 

On August 14, 2012, the Company acquired two mixed-use parcels of vacant land in Dubai Industrial City, one of the largest planned projects in Dubai, United Arab Emirates. At the acquisition date, the land was measured and recorded at a fair value of $3.5 million which was paid through an issuance of approximately 29.15 million shares of the Company’s Common Stock.

 

On December 27, 2013, the Company entered into two separate property sale agreements with unaffiliated third parties for the two parcels of land for a total cash consideration of approximately $2.0 million. The sale of the first parcel closed on March 12, 2014 while the sale of the second parcel was cancelled due to a change in the closing conditions imposed by the local governmental recording authorities.

 

Management determined that an impairment charge of approximately $1.5 million will be recognized during the fourth quarter of fiscal 2013 to reflect the fair value of the Dubai land sold in December 2013. No events or circumstances arose during the quarter ended June 30, 2013 that would have required a test for impairment.

 

Land Acquired for Sales Incentives 

The Company acquired a land parcel consisting of 15 lots in the Cayman Islands in March 2010. As of June 30, 2013, the land value of $1.07 million included the contract price of $3 million plus a landfill adjusted cost of $0.56 million less a valuation allowance of $2.5 million that was based on Management’s evaluation of the estimated fair value.

 

The investment in the land parcel in the Cayman Islands is intended to provide incentive rewards to the best performing DubLi Business Associates upon attaining certain performance objectives.

 

Depreciation

Depreciation expense was $48,342 and $20,090, for the three months ended June 30, 2013 and 2012, respectively, and $133,610 and $76,825 for the nine months ended June 30, 2013 and 2012, respectively.

 

5. Amounts Due to a Related Party

 

As of June 30, 2013, the amounts due to a related party comprised the following:

 

Unsecured loan  $370,000 
Amounts due for services provided and loan interest   304,654 
      
   $674,654 

 

10
 

 

On April 23, 2013, the Company entered into a loan agreement with Mr. Hansen, for an unsecured loan of up to $1 million at an interest rate of 3% per annum beginning May 1, 2013. The amount drawn down as of September 30, 2013 and its accrued interest became due and payable in full on September 30, 2013.

 

As of June 30, 2013, the Company drew down $370,000 from the loan facility. The balance of $630,000 was subsequently drawn down during the fourth quarter of fiscal 2013. On October 17, 2014, the Company fully repaid the principal amount of $1 million.

 

6. Unearned Subscription Fees and Advertising

 

The Company defers revenue from: (1) the unearned portion of the annual subscription fees paid by Business Associates who join the DubLi Network, (2) the unearned portion of the monthly online entertainment and shopping subscriptions fees, and (3) the unearned portion of advertising and marketing programs. Revenue from: (i) subscription fees received in advance from Business Associates, Partner Programs and Customers are recognized ratably over the life of the program, and (ii) advertising and marketing programs from Business Associates are recognized when all services and obligations are fulfilled.

 

The following summarizes the components of unearned subscription fees and advertising:

 

   June 30,   September 30, 
   2013   2012 
         
Subscription fees  $1,800,924   $1,926,047 
Advertising and marketing programs   1,156,378    8,080,234 
           
   $2,957,302   $10,006,281 

 

7. Deferred Costs

 

Deferred costs represent commission costs which are directly related to unearned subscription fees and are expensed ratably over the respective subscription periods as direct cost of revenue.

 

8. Discontinued Operations

 

In October 2012, the Company suspended its auction program. In December 2012, the Company notified its Business Associates and retail consumers that all auction activities would be discontinued, effective March 28, 2013. As a result, the following operating results for the auction program have been reclassified as income (loss) from discontinued operations in the accompanying condensed consolidated statements of operations.

 

   Three Months Ended
June 30,
   Nine Months Ended
June 30,
 
   2013   2012   2013   2012 
                 
Revenue                
Bidding Credits used in auctions  $-   $4,566,119   $23,190,355   $7,493,431 
Bidding Credits broken in auctions   -    2,060,362    3,185,113    4,530,309 
Gross revenue from auctions   -    6,626,481    26,375,468    12,023,740 
                     
Sale of goods and handling fees   -    327,066    1,668,897    489,687 
Auctioned value of gift cards   -    143,469,402    706,913,874    185,978,256 
Less: Cost of gift cards auctioned   -    (147,784,179)   (724,264,261)   (191,923,196)
                     
Net auctioned value of gift cards   -    (3,987,711)   (15,681,490)   (5,455,253)
                     
Net revenue from auctions   -    2,638,770    10,693,978    6,568,487 
                     
Direct cost of revenue:                    
Commissions paid on sales of DubLi Credits   -    3,855,667    7,174,715    7,755,994 
Cost of goods sold at auction   -    19,283    63,086    332,956 
Total direct cost of revenue   -    3,874,950    7,237,801    8,088,950 
Income (loss) from discontinued operations  $-   $(1,236,180)  $3,456,177   $(1,520,463)

Income from discontinued operations is presented net of expected income taxes.

 

11
 

 

The carrying amounts of the asset and liability arising from the auction program as of June 30, 2013 and September 30, 2012, have been reclassified in the accompanying condensed consolidated balance sheets as follows:

 

   June 30,   September 30, 
   2013   2012 
         
Asset of discontinued operations        
Prepaid customer acquisition costs  $-   $1,974,341 
           
Liability of discontinued operations          
Unused DubLi Credits  $6,160,332   $13,121,844 

 

9. Income Taxes

 

We conduct business globally and report our results of operations in a number of foreign jurisdictions in addition to the United States. For the three month periods and the nine month periods ended June 30, 2013 and 2012, our reported income tax rate is lower than the US federal statutory rate in all reported periods primarily due to lower income tax rates in the foreign jurisdictions where we operate, and as a result of net income or losses for the periods, the utilization of net operating loss carry-forwards and the valuation allowance against deferred tax assets.

 

10. Commitments and Contingencies

 

Litigation

During December 2013, the Company vacated its former office premises. On January 23, 2014, the landlord filed suit against the Company for breach of lease. The complaint did not specify the amount of claimed damages, but instead generally sought all amounts allegedly due and owing under the terms of the lease as well as the landlord’s costs, expenses and reasonable attorney fees. In the Company’s answer to the complaint, the Company contended that, among other things, the landlord breached the lease by failing to maintain and repair the office building and premises, the landlord had re-taken the office premises for their own benefit, and, in the event that any damages are owed to the landlord, such damages are limited by the early termination provision in the lease.

 

In October 2014, the landlord informed the Company that its former office premises has been rented out to another tenant and provided a claim for the remaining amount due on the lease of $1.7 million. The Company is presently attempting to negotiate a settlement with the landlord and is presently unable to determine the amount that will ultimately be paid to settle this litigation.

 

12
 

 

Employment Agreement with Michael Hansen

On February 27, 2013, Mr. Hansen executed a new employment agreement with the Company for an initial term of five years, renewable for each successive one year period. Under the new employment agreement, Mr. Hansen is paid a base annual salary of $420,000 and is due a severance payment of six months of base salary.

 

11. Stockholders’ Equity

 

During the three months ended June 30, 2013, the Company entered into certain transactions which required the issuance of approximately 5.5 million shares of its Common Stock. As of June 30, 2013, these shares were committed for issuance and reflected as issued on the books of the Company, but stock certificates were not issued due to certain administrative and documentation requirements. The shares of Common Stock were in respect of the following: (a) the receipt of cash proceeds from investors totaling approximately $838,000, or approximately $0.25 per share, (b) the receipt of cash proceeds totaling approximately $294,000 for the exercise of stock options at a price of $0.15 per share, and (c) as payment for services received by the Company in the amount of $50,000, or approximately $0.25 per share. Certificates representing approximately 3.3 million shares of Common Stock committed for issuance were issued during the quarter ended September 30, 2013. Certificates for the remaining 2.2 million shares committed for issuance are expected to be issued during fiscal year 2015. The aforementioned 5.5 million shares were included in the Company’s basic and diluted weighted average shares computation for the three and nine months ended June 30, 2013.

 

12. Stock Based Compensation

 

The Company’s 2010 Omnibus Equity Compensation Plan (the “Plan”) was approved on September 30, 2010 by Mr. Hansen, who was the Company’s majority stockholder at the time. A proxy statement or an information statement has not yet been submitted to all of the Company’s stockholders for approval. The Plan’s potential participants include board members, executives, employees, and certain consultants and advisers of the Company and has been implemented in order to attract, incentivize and retain highly qualified individuals and keep the Company competitive with other companies with respect to executive compensation. Awards under the Plan may be made to participants in the form of (i) incentive stock options; (ii) non-qualified stock options; (iii) stock appreciation rights; (iv) restricted stock; (v) deferred stock; (vi) stock awards; (vii) performance shares; (viii) other stock-based awards; and (ix) other forms of equity-based compensation as may be provided and are permissible under the Plan and the law. A total of 50 million shares of Common Stock have been reserved for issuance under the Plan.

 

The stock based compensation expense for the three months ended June 30, 2013 and 2012 amounted to $103,992 and $480,565, respectively, and for the nine months ended June 30, 2013 and 2012, was $590,690 and $2,456,202, respectively. Unamortized stock option compensation expense at June 30, 2013 was $1,012,123 and is expected to be recognized over a period of 3.9 years.

 

13. Segment Information

 

The Company divides its product and service lines into two segments: (1) E-Commerce and Memberships which includes partner program with retailers, affinity groups and other organizations, subscription fees, advertising and marketing programs, and business license fees; and (2) Auctions (now reported as discontinued operations).

   Three Months Ended
June 30,
   Nine Months Ended
June 30,
 
   2013   2012   2013   2012 
E-Commerce and memberships                
Revenue  $9,969,703   $1,521,560   $13,999,892    2,925,052 
Direct cost of revenue   516,069    411,471    1,003,745    894,089 
Gross income from continuing operations  $9,453,634   $1,110,089   $12,996,147   $2,030,963 
                     
Discontinued operations                    
Revenue  $-   $2,638,770   $10,693,978    6,568,487 
Direct cost of revenue   -    3,874,950    7,237,801    8,088,950 
Income (loss) from discontinued operations  $-   $(1,236,180)  $3,456,177   $(1,520,463)

 

13
 

 

The total revenue recorded in our four geographic regions is summarized as follows:

 

   Three Months Ended
June 30,
   Nine Months Ended
June 30,
 
   2013   2012   2013   2012 
Revenue                
European Union  $2,994,024   $2,247,283   $9,972,371    4,851,816 
North America   1,800,958    109,143    2,497,481    312,792 
Australia and New Zealand   202,221    96,843    1,056,076    367,035 
Worldwide   4,972,500    1,707,061    11,167,942    3,961,896 
   $9,969,703   $4,160,330   $24,693,870   $9,493,539 
Represented by revenue from:                    
Continuing operations  $9,969,703   $1,521,560   $13,999,892    2,925,052 
Discontinued operations   -    2,638,770    10,693,978    6,568,487 
   $9,969,703   $4,160,330   $24,693,870   $9,493,539 

 

14. Subsequent Events

 

Loan Agreements with Chief Executive Officer

In August 2014, the Company issued an amended and restated promissory note to Mr. Hansen for a revolving loan commitment to fund the Company up to $5 million through December 31, 2015. Interest is calculated at 6% per annum commencing January 1, 2015, and all principal and accrued interest are to be paid on December 31, 2015. Between August 15 and August 20, 2014, the Company drew down $1.5 million under the revolving loan and has $3.5 million in available funds for the cash flow needs of the Company.

 

Loan Agreement with a Third Party

On May 6, 2014, the Company entered into an unsecured loan agreement with a private lender to provide $500,000 for business development purposes at an interest rate of 10% per annum. The outstanding principal and unpaid accrued interest are due and payable on January 1, 2015. The Company will incur a late fee of $1,000 per day for each day these amounts are outstanding beyond the due date.

 

On November 4, 2014, the Company fully repaid the outstanding principal and accrued interest to the private lender with cash generated from the Company’s current operations.

 

Private Placements

On May 7, 2013, the Company completed the first tranche of the private placements of 6.4 million shares of Common Stock amounting to approximately $1 million pursuant to a Securities Purchase Agreement (“SPA”) with several investors in Europe (“CG investors”) deemed to be “Qualified Investors” under Directive 2004/39/EC of the European Parliament and of the Council. The private placement of shares was exempted from registration pursuant to Regulation S promulgated under the Securities Act of 1933, as amended.

 

Subsequent to that date, the Company received funds totaling approximately $199,000 for additional subscriptions under the SPA for which the closing has not been completed. On July 23, 2014, the Company and a majority of the CG investors agreed to cancel their remaining obligations under the SPA, with an effective date of March 30, 2013. The Company is in the process of making refunds of the additional subscriptions to those investors who have mutually cancelled the SPA.

 

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ITEM 2. MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS

 

FORWARD LOOKING STATEMENTS

Introductory Note

Caution Concerning Forward-Looking Statements

 

The discussion contained in this Quarterly Report on Form 10-Q (“Report”) under the Securities Exchange Act of 1934 (“Exchange Act”), contains forward-looking statements that involve risks and uncertainties. These include statements about our expectations, beliefs, intentions or strategies for the future, which we indicate by words or phrases such as “anticipate,” “expect,” “intend,” “plan,” “will,” “we believe,” “the Company believes,” “Management believes” and similar language, including those set forth in the discussions under “Notes to Condensed Consolidated Financial Statements” and “Management’s Discussion and Analysis of Financial Condition and Results of Operations” as well as those discussed elsewhere in this Report. The forward-looking statements reflect our current view about future events and are subject to risks, uncertainties and assumptions. We wish to caution readers that certain important factors may have affected and could in the future affect our actual results and could cause actual results to differ significantly from those expressed in any forward-looking statement. 

 

The following important factors could prevent us from achieving our goals and cause the assumptions underlying the forward-looking statements and the actual results to differ materially from those expressed in or implied by those forward-looking statements:

 

our inability to establish and maintain a large growing base of Business Associates;
our failure to adapt to technological change;
increased competition;
increased operating costs;
changes in legislation applicable to our business;
our failure to improve our internal controls;
our inability to generate sufficient cash flows from operations or to secure capital and funds, including through Mr. Hansen, in order to maintain our current operations or support our intended growth; and
our failure to maintain registration of shares of our Common Stock under the Exchange Act.

 

For information concerning these factors and related matters, see Item 2, “Management’s Discussion and Analysis of Financial Condition and Results of Operations,” in this Report, and the following sections of our Annual Report on Form 10-K for the year ended September 30, 2012: (a) Item 1A “Risk Factors”, and (b) Item 7 “Management’s Discussion and Analysis of Financial Condition and Results of Operations”. However, other factors besides those referenced could adversely affect our results, and you should not consider any such list of factors to be a complete set of all potential risks or uncertainties. Any forward-looking statements made by us herein speak as of the date of this Report. We do not undertake to update any forward-looking statement, except as required by law. Given these risks and uncertainties, readers are cautioned not to place undue reliance on such forward-looking statements.

 

Introduction

 

The following discussion and analysis summarizes the significant factors affecting: (i) our condensed consolidated results of operations for the three months and nine months ended June 30, 2013 compared to the three months and nine months ended June 30, 2012; and (ii) financial liquidity and capital resources.  This discussion and analysis should be read in conjunction with our condensed consolidated financial statements and notes included in this Report. 

 

Due to the timing of filing this report, this discussion and analysis includes a description of our business operations for three months and nine months ended June 30, 2013 as well as our current business model. During the nine months ended June 30, 2013, our business operations consisted of (i) online auctions, (ii) an online shopping portal that allowed customers to search for products offered by various online stores and (iii) an online entertainment portal that enabled customers to search and stream audio files from public sources. During the quarter ended March 31, 2013, we ceased our online auction program and have since focused our operations on (i) our shopping and entertainment portals and (ii) newly introduced online travel and lifestyle, finance and insurance, and telecom services.

 

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Programs for the Three Months and Nine Months Ended June 30, 2013

 

Overview

 

DubLi is a global network marketing company. Our online transactions are conducted through DubLi.com websites in Europe, North America, Australia and New Zealand and through a global portal serving the rest of the world. We have a large network of independent Business Associates that sell our various E-commerce products. Prior to March 28, 2013, DubLi’s principal business consisted of reverse auction program conducted online that were designed to (i) sell its proprietary electronic gift cards; and (ii) enable consumers to purchase merchandise through its shopping portals from online retailers at discount prices. Our Business Associates sold “credits” (referred to hereinafter as “Credit” or “DubLi Credits”), or the right to make a bid in one of our auctions, which were designed to offer consumers savings on their purchases of merchandise. Effective March 28, 2013, we discontinued our auction program. DubLi’s principal business now consists of facilitating the online sale of merchandise and services by third parties by providing cash back incentives to consumers for purchases from these third parties through the DubLi.com websites.

 

Our revenue during the three months ended June 30, 2013 which were reported under continuing operations were generated primarily from (a) annual license fees paid by Business Associates; (b) annual subscription, advertising, and conference event fees paid, and (c) commissions from the online shops and stores affiliated with our online shopping mall arising from the purchase transactions our customers generated. For the nine months ended June 30, 2013, the revenue were generated primarily from the following items: (1) reported under discontinued operations: (a) the sale of electronic gift cards and goods through auctions; (b) the sale of Credits directly to consumers and through Business Associates; (c) handling fees for each auction transaction that resulted in the sale of an electronic gift card; and (2) reported under continuing operations: (a) annual license fees paid by Business Associates; (b) annual subscription, advertising, and conference event fees paid, and (c) commissions from the online shops and stores affiliated with our online shopping mall arising from the purchase transactions our customers generated.

 

How We Generated Revenue for the Three Months and Nine Months Ended June 30, 2013:

 

Components of revenue for the three months and nine months ended June 30, 2013 are summarized as follows:

 

   June 30, 2013 
   Three Months Ended   Nine Months Ended 
Auctions (discontinued operations)        
Bidding Credits used in auctions  $-   $23,190,355 
Bidding Credits broken in auctions   -    3,185,113 
Gross revenue from auctions   -    26,375,468 
Sale of goods and handling fees   -    1,668,897 
Auctioned value of gift cards   -    706,913,874 
Less: Cost of gift cards auctioned   -    (724,264,261)
Net auctioned value of gift cards   -    (15,681,490)
Net revenue from auctions   -    10,693,978 
           
E-Commerce and Memberships          
Business license fees   1,252,191    2,083,872 
Subscription fees and advertising   8,717,512    11,916,020 
    9,969,703    13,999,892 
Total revenue  $9,969,703   $24,693,870 

  

16
 

 

Auctions (Discontinued Operations)

 

In October 2012, the Company suspended the Xpress price reveal (“Xpress”) and the Unique Bid (“Unique”) auctions. In December 2012, the Company notified our Business Associates and retail consumers that all auction activities would be discontinued, effective March 28, 2013. As a result, the operating results pertaining to the auction program were reclassified as discontinued operations.

 

The Company conducted reverse auctions in two formats; the Xpress auctions designed to sell our proprietary electronic gift cards (each a "Gift Card") that were redeemable for cash at a discount and the Unique auctions designed to enable consumers to purchase goods, such as computers, cameras, smart-phones, and jewelry at discounts to retail prices through the shopping portal. The Unique auction offers only certain inventory (brand new, newest model, full warranty) from the world’s leading manufacturers. Both types of auctions operate on four separate platforms, one each for EU, US, AU and Global.

 

In order to participate in and make bids in any DubLi.com online auctions, consumers were required to purchase DubLi Credits. We sold each Credit for either United States Dollar (US$) 0.80, Australian Dollar (AU$) 0.90 or Euros (€) 0.60 depending on the portal location that entitled the consumer to one bid in either Unique or Xpress auctions. Discounts were available on the purchase of a substantial volume of Credits at one time. We also included Credits in various retail subscription packages such as the Premium and the V.I.P. Member Packages. Credits could be purchased directly from us or from one of our Business Associates. Accordingly, we generated revenue from the auctions both on the sale of Credits and on the sale of products to the ultimate auction winners. DubLi Credits had no monetary value, no stored value, they were not refundable after three days of purchase and they could not be redeemed for products or services. DubLi Credits could only be used to place bids at auctions. With each bid, the price of the goods on the Xpress auction was reduced by $/€ 0.20. We recorded the price reduction against the sale of the Credits and handling fees, which were recognized as revenue.

 

The Unique auction was scheduled with a definitive start and end time. At any time prior to the scheduled auction end time, anyone could make bids at the price at which they would purchase the product. Bids were required to be made in 0.20 increments in US$, AU$ or €. The individual who had placed the lowest unique bid (i.e. no other person had bid the same 0.20 incremental amount) was entitled to purchase the product at that bid price.

 

In an Xpress auction, the Gift Card up for auction was displayed with a starting price, which was the actual face value of the Gift Card (‘Starting Price”). Each time a person made a bid, the price was decreased by either US$0.20, AU$0.20 or 0.20€ and the reduced price became visible to the person making a bid and to no other person. The bidder could choose to purchase the Gift Card at the reduced price so shown or could opt to wait in the hopes that others would make further bids and drive the price down. The final purchase price was always less than the Starting Price and often represented a substantial discount to the Starting Price.

 

During the nine months ended June 30, 2013, we sold $707 million in Gift Cards from approximately 3 million auction transactions recording net revenue from DubLi Credits, sales of goods and handling fees and cost of gift cards auctioned of approximately $10.7 million. The net revenue recognized from the auctions approximated 43% of our total revenue for the nine months ended June 30, 2013. We charged $0.80 retail and an average of $0.42 wholesale for each DubLi Credit that was used to bid down the price of our products on both the Xpress and Unique auctions. The revenue earned from the usage of the Credits and the breakage from unused expired Credits permitted us to sell products and electronic gift cards at discounted prices. All remaining unused Credits were categorized as a liability until they were subsequently redeemed through replacement vouchers. We also earned a $0.50 handling fee for each auction transaction that resulted in a closed sale of an electronic gift card and those fees generated revenue of $1.7 million.

 

Credits were sold to consumers directly by us or through our network of Business Associates. During the nine months ended June 30, 2013, 97% of our Credit sales were made through our network of Business Associates. The Business Associates purchased the DubLi Credits at an average discounted price of $0.42 which enabled them to earn an average of $0.38 per unit profit upon resale to their customers. The remaining 3% were sold directly from our web site at the full retail value of $0.80. The use of DubLi Credits and our auction activities ceased in March 2013. See the following section Trends in Our Business for discussion regarding the discontinuance of the auction program.

 

17
 

 

E-Commerce and Memberships

 

During fiscal year 2012, we introduced two new subscription services that offered streaming music and entertainment and rebate programs for a monthly subscription price of varying rates. We also earned commission income from the online shops and stores affiliated with our online shopping mall arising from the purchase transactions generated by our customers. We split those commissions with our customers and Business Associates in the form of cash back and commissions. Revenue generated from the shopping mall is recognized upon receipt of payment from the merchant. A percentage of the affiliate commission is paid to the member sixty days after the initial purchase transaction in the form of “cash back” which was recorded as cost of revenue.

 

The Company also introduced three advertising and marketing programs during fiscal year 2012. These advertising and marketing programs represented a pool of funds that we collected in advance of a planned television and telemarketing advertising campaign program that we sold to the Business Associates. The first campaign ran from April 2012 to December 2012 and all customers acquired during the campaign were allocated and commissioned to Business Associates pro-rata based upon their percentage contribution to the program. The revenue was recognized ratably as the funds were spent over the campaign period. A second campaign ran from September to December 2012, however, due to a lack of response from customers, the rest of the advertising program was discontinued.

 

Subsequently, in fiscal 2013, the Company through various shopping mall initiatives was able to generate sufficient customers needed for allocation to our Business Associates who purchased the advertising and marketing programs. As a result, the Company recognized the revenue in fiscal 2013 which was reported as unearned subscription fees and advertising as a liability in the consolidated financial statements in the previous periods.

 

Our network marketing organization of Business Associates is represented in several countries throughout the world. Our Business Associates offer the Company’s wide variety of products and services to their customers, many of whom are also recruited to become Business Associates themselves. Business Associates earn commissions on sales of products and services that they sell directly, and earn commissions on “downstream” sales of products and services made by Business Associates that they recruit into the marketing network (“Down-line Associates”). Business Associates earn commissions on: (1) the sale of our Premium and V.I.P. Member subscriptions packages; and (2) a share in the commissions earned by the Company from customers who shop in our online shopping mall as described above.

 

Business Associates also earn profits on the re-sale of Credits purchased by the subject Business Associate from us at a discount directly to retail consumers who are signed up by such Business Associate. The amount of the profit earned by a Business Associate varies based on the total Credits purchased by the Business Associate over a consecutive twelve-month period. Effective March 28, 2013, the Credits were no longer sold as we ceased our auction program.

 

Revenue generated from our E-Commerce and Memberships accounted for approximately 100% and 57% of our total revenue in the three months and nine months ended June 30, 2013, respectively.

 

Trends in Our Business

 

Although the addition of a random bonus discount that varied from 50% to 90% per auction increased transaction volume significantly and resulted in an increase in gross revenue recorded during the quarter ended September 30, 2012, the profit margins on a majority of the transactions were less than desired by the Company. Consequently, after conducting an evaluation of the auction program, we decided to discontinue this part of our business model during March 2013 and to focus our resources on potentially more profitable programs for our E-Commerce platform.

 

18
 

 

Shopping transactions continue to shift from traditional to online retailers as the digital economy evolves. This shift has contributed to the growth of our business since inception, resulting in increased revenue. Although we expect our business to continue to grow, our revenue growth rate may not be sustainable over time, due to a number of factors, including increasing competition, the difficulty of maintaining growth rates if our revenue increases to higher levels, and increasing maturity of the online shopping market. We plan to continue to invest in our core areas of strategic focus, but cannot provide any assurance that such investment will result in increased revenue or net profit. We have taken steps to improve and increase the products offered on our web site via direct signing of dedicated private-label merchants providing cash back shopping programs, entertainment and an expanded global online shopping mall that provides a true worldwide shopping experience.

 

Seasonal fluctuations in Internet usage and traditional retail seasonality have affected our business, and are likely to continue to do so. Internet usage generally slows during the summer months, and shopping typically increases significantly in the fourth quarter of each calendar year. These seasonal trends have caused, and will likely continue to cause, fluctuations in our quarterly results.

 

We also continued to invest in our systems, data centers, corporate facilities, information technology infrastructure, and human resources. We expect the following to be important components in our business strategy: (i) acquisitions of compatible businesses; and (ii) partner programs strategy as we seek out partners with large retail customer bases who are interested in earning incremental revenue by co-branding our shopping and entertainment web site. We also expect that the cost of revenue will increase in dollars and may increase as a percentage of revenue in future periods, primarily because of forecasted increases in traffic acquisition costs, data center costs, credit card and other transaction fees, content acquisition costs and other costs.

 

As we expand our shopping programs and other products to international markets, we continue to increase our exposure to fluctuations in foreign currency to US dollar exchange rates.

 

New Programs subsequent to June 30, 2013

 

Overview

 

Following the termination of the auction program in March 2013, DubLi focused exclusively on becoming a global E-commerce and network marketing organization that brokers products and services to consumers through Internet-based searches conducted under the trade name DubLi.com. DubLi's vision is to capitalize on both the growing international travel sector as well as the continuously expanding trends in consumer online purchasing, both domestically and in global growth markets in Asia and South America. We cannot provide any assurance that we will be successful in capitalizing on the international travel sector or trends in consumer online purchasing domestically or internationally.

 

Neither the Company nor our Business Associates maintain physical inventory or deliver physical products. DubLi provides services in EU, US, AU and Global, and plans to expand its service offerings to India, Asia and South America. We cannot provide any assurance that we will be successful in expanding our services to India, Asia and South America. Our network of independent Business Associates is the primary sales driver for the organization. In fiscal years 2013 and 2014, the Business Associates have sold marketing packages and co-branded Partner Program marketing opportunities to drive traffic to our Dubli.com site.

 

Recognizing that E-commerce continues to attract market share from the traditional retail market, our Management decided to completely re-design our web offerings into a consumer-based E-commerce platform more consistent with DubLi's core consumer-driven values. The consumer purchasing experience is based on a global entertainment and shopping mall platform that features a travel and lifestyle portal. The redesign is being implemented in multiple phases and has built-in flexibility to adjust to real time market and consumer behavioral data. The website will focus on merchant-based product and services searches.

 

Since June 2013, DubLi’s revenue has been derived from a combination of:

 

Sales of DubLi.com Premium and V.I.P. membership subscriptions;
Affiliate commissions earned from DubLi.com online shopping mall retailers, net of “cash-back” payments to customers and commission payments to Business Associates;
Affiliate commissions earned from DubLi.com online travel providers, net of “cash-back” payments to customers and commission payments to Business Associates;

 

19
 

 

Online sales of software, games, music and videos from DubLi online entertainment;
DubLi Network revenue from sales training materials, and conferences sold to Business Associates and Partner Program participants;
Sales of marketing packages to Business Associates and Partner Program participants; and
Sales of monthly business licenses to Business Associates and Partner Program participants.

 

Our Management continues to utilize the existing structure of our network of Business Associates to drive sales and marketing efforts for DubLi.com in various countries. As the Business Associates invest in the development of their own organizations through continued education and media purchase, they are assigned qualified customers who are registered users to the DubLi.com site. Both the consumer and the Business Associates will receive a percentage of the affiliate commission attributed to each purchase while DubLi retains the remaining commission. We expect that the Business Associates will continue to build our organization, reaching new DubLi.com consumers directly, through marketing programs and through co-branded Partner Programs. The new marketing programs were initiated in the US during the quarter ended December 31, 2012, and were launched worldwide in the quarter ended June 30, 2013

 

The subscription membership packages include access to the DubLi Shopping Mall and a wide range of entertainment, travel and other product offerings, advanced user experience features and greater “cash back” earnings. A major portion of the cash back incentives received by DubLi from retailers will be passed through to the consumers to strengthen website loyalty and to the Business Associates to reinforce sales-marketing efforts resulting in increased activity to the site.

 

In fiscal year 2013, DubLi revised its Partner Program offered to companies, associations, affinity groups and non-profit organizations to reflect the changes in its service offerings. Using the Partner Program gives participating organizations a professional web presence, access to products offered on the various malls through DubLi, and the use of DubLi back office to complete all customer purchase processes. DubLi provides a variety of ready-made templates that can be customized to the individual requirements of any organization, including the use of the organization's URL.

 

Pricing for this service includes partner registration fees and monthly administration fees. The Partner Program is intended to drive consumer traffic to the website while earning the Business Associates commissions on applicable sales. In fiscal year 2013, the DubLi Network Business Associate training program was revised to certify DubLi Network Business Associates in our Partner Program sales strategy.

 

A summary of the revised service offerings for periods subsequent to June 30, 2013 is as follows:

 

Travel and Lifestyle - The DubLi Global Travel & Lifestyle portal includes white label services provided by international supplier affiliates. Global data retrieval from affiliates provides DubLi users a comprehensive listing of travel search results combined with cash back incentives and travel and entertainment value-added services. DubLi's objective is to provide the most reliable brands, the highest cash back in the industry, and exclusive travel deals.

 

DubLi's travel portal strategy is to: (i) launch DubLi Travel & Lifestyle with both domestic and international supplier affiliates; (ii) offer negotiated deals for our V.I.P. members & Business Associates; and (iii) develop an exclusive range of value added services. The longer term strategy includes: (i) enhancing the user search experience; (ii) adding regionally popular brands and content; (iii) launching DubLi's TLC (Tender Loving Care) exclusive card; and (iv) developing a DubLi exclusive product-line featuring offers and monthly specials. DubLi Travel will offer special deals every month providing cash back in partnership with hotels, airlines and holiday resorts in the main countries in which DubLi has customers and associates. The TLC card will be a membership club that offers multiple benefits such as credit on international airlines, hotel chains, car rentals and free DubLi dream holidays.

 

The existing DubLi Shopping Mall is also being changed to provide greater access to additional elements in Lifestyle, Finance and Insurance, and Telecoms. A blog webpage was launched during April 2013 and will become the basis of communication for events and items of interest occurring within the DubLi community.

 

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DubLi implemented a toolbar changing “search” focus to support internet searches in multiple browsers. Configurable pools of merchants that are displayed randomly per visitor improves the customer experience by displaying fresh content on every visit and allows DubLi to promote specific merchants. Coupon and promotional strategies will be employed to improve customer retention. The platform will encompass behavioral tracking, dynamic content displays and registration process simplification.

 

Results of Operations

Three Months Ended June 30, 2013 Compared to Three Months Ended June 30, 2012

 

Consolidated Results

 

Net income for the three months ended June 30, 2013 was approximately $7.3 million as compared to a net loss of approximately $3.4 million for the three months ended June 30, 2012, an increase of approximately $10.7 million. Approximately $9.5 million of the increase was due to a higher income recorded from continuing operations including the net income attributed to approximately $6.6 million of revenue recognized from the advertising and marketing programs, and approximately $1.2 million from reduction in loss from discontinued operations. Further discussions on the results of continuing operations and discontinued operations are detailed in the following paragraphs.

 

Continuing Operations

 

We recorded revenue of approximately $9.9 million for the three months ended June 30, 2013, an increase of approximately $8.4 million, as compared to approximately $1.5 million in the same period ended June 30, 2012. The increase was mainly due to approximately $6.6 million in revenue that was recognized from the deferred liability amounts. During the quarter ended June 30, 2013, the Company allocated customers to the Business Associates in satisfaction of the terms of the advertising and marketing programs that were sold in fiscal 2012 as discussed above. Our improved website also enhanced our customers’ shopping experience with better integration of the web shopping mall experience with our music sites which contributed in increased revenue of approximately $1.4 million from the new V.I.P. and Premium subscription packages.

 

Gross income was approximately $9.5 million for the three months ended June 30, 2013 or 95% of revenue, as compared to approximately $1.1 million or 73% of revenue, for the three months ended June 30, 2012, representing an increase of approximately $8.4 million. The increase was primarily due to the recognition of revenue from the deferred liability amounts in respect of the advertising and marketing packages, and the increased contribution from the V.I.P and Premium packages as described above.

 

Selling, general and administrative (“SGA”) expense was approximately $2.1 million and $3.3 million for the three months ended June 30, 2013 and 2012, respectively, a decrease of $1.2 million. The decrease was primarily due to (i) approximately $0.7 million reduction in stock compensation expense due to fewer grants in 2013 as compared to 2012; (ii) the Company held a conference event in 2012 for approximately $0.2 million but not in 2013 due to cutbacks in the budget; and (iii) lower travel expenses in 2013 than in 2012 of $0.2 million due to budget cutbacks.

 

Discontinued Operations

 

The auction program was discontinued effective March 28, 2013. As a result, there were no operating results for the auction program for the three months ended June 2013. For the three months ended June 30, 2012, the Company reported a loss of $1.2 million which have been reclassified as loss from discontinued operations. The loss was mainly due to additional random bonus discounts given on the auction transactions.

 

Foreign Currency Translation Adjustment

 

Our net revenue and related expenses generated from international locations are denominated in the functional currencies of the local countries, primarily in Euros. The results of operations and certain of our intercompany balances associated with our international locations are exposed to foreign exchange rate fluctuations. The consolidated statements of operations of our international subsidiaries are translated into US dollars at the average exchange rates in each applicable period. To the extent the US dollar weakens against foreign currencies, this translation methodology results in these local foreign currency transactions increasing the consolidated net revenue, operating expenses, and net income (loss). Similarly, our consolidated net revenue, operating expenses, and net income (loss) will decrease when the US dollar strengthens against foreign currencies.

 

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The foreign currency translation for the quarter ended June 30, 2013 was a loss of approximately $369,000 as compared to a gain of approximately $181,000 for the quarter ended June 30, 2012, an increase in the loss of approximately $550,000.

 

Nine Months Ended June 30, 2013 Compared to Nine Months Ended June 30, 2012

 

Consolidated Results

 

Net income for the nine months ended June 30, 2013 was approximately $7.2 million as compared to a net loss of approximately $9.3 million for the nine months ended June 30, 2012, representing an increase in income of approximately $16.5 million. Approximately $11.5 million of the increase was due to a higher income recorded from continuing operations including the net income attributed to approximately $8.1 million of revenue recognized from the advertising and marketing programs, and approximately $5.0 million increase in income from discontinued operations. Further discussions on the results of continuing operations and discontinued operations are detailed in the following paragraphs.

 

Continuing Operations

 

For the nine months ended June 30, 2013, we recorded revenue of approximately $14.0 million, an increase of approximately $11.1 million, as compared to approximately $2.9 million for the nine months ended June 30, 2012. The increase was mainly due to approximately $8.1 million in revenue that was recognized from the deferred liability amounts. For the nine months ended June 30, 2013, the Company allocated customers to the Business Associates in satisfaction of the terms of the advertising and marketing programs that were sold in fiscal 2012 as discussed above. Our improved website also enhanced our customers’ shopping experience with better integration of the web shopping mall experience with our music sites which contributed in increased revenue of approximately $2.1 million from the new V.I.P. and Premium subscription packages.

 

We had gross income of approximately $13.0 million or 93% of revenue for the nine months ended June 30, 2013, as compared to $2.0 million or 69% of revenue for the nine months ended June 30, 2012, an increase of approximately $11.0 million. The increase was primarily due to the recognition of revenue from the deferred liability amounts in respect of the advertising and marketing packages, and the increased contribution from the V.I.P and Premium packages as described above.

 

SGA expense for the nine months ended June 30, 2013 was approximately $8.9 million as compared to approximately $9.8 million recorded for the nine months ended June 30, 2012, representing a decrease of approximately $0.9 million. The decrease was mainly attributed to reduction in stock compensation expense due to fewer grants in 2013 which amounted to approximately $2.0 million. This decrease was set off by an increase of approximately $0.8 million that was procured for outside information technology support services.

 

During the nine months ended June 30, 2013, we recorded a software impairment charge of approximately $355,000 due to obsolescence of certain components of our shopping mall operating system.

 

Discontinued Operations

 

Income from discontinued operations for the nine months ended June 30, 2013 increased to approximately $3.5 million from a loss of approximately $1.5 million for the nine months ended June 30, 2012, an increase of $5.0 million. The increase was primarily due to increased auction transaction counts that required usage of DubLi Credits for each bid that led to increased sales of DubLi Credits being recognized as revenue.

 

Direct cost of revenue as a ratio of net revenue was lower in the 2013 period as compared to the 2012 period because of reduced commission payout to Business Associates. The lower commission payout was a result of the mix of packages sold for the DubLi Credits that paid a lower average commission rate. In addition, a higher average margin per transaction was recorded in 2013 as a result of fewer and lower random bonus discounts given on those transactions.

 

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Foreign Currency Translation Adjustment

 

The foreign currency translation for the nine months ended June 30, 2013 and 2012 was a loss of approximately $374,000 as compared to a gain of approximately $195,000, respectively, an increase of approximately $569,000.

 

Liquidity and Capital Resources

 

Liquidity

 

As a result of the Company incurring substantial losses in fiscal 2012 and to meet the cash requirements for working capital and capital expenditures, we will require additional financing. We can provide no assurance that such additional financing will be available in an amount or on terms acceptable to us, if at all. If we are unable to obtain additional funds when they are needed or if such funds cannot be obtained on terms favorable to us, we will be unable to execute upon our business plan and pay our costs and expenses as they are incurred, which could have a material, adverse effect on our business, financial condition and results of operations.

 

The Company is making changes to its product offerings, which will place additional demands on future cash flows and decrease liquidity as we improve our systems. Our future liquidity and capital requirements will depend on numerous factors including market acceptance of our revised operations and revenue generated from such operations, competitive pressures, and acquisitions of complementary products, technologies or businesses. We intend to increase our marketing efforts in order to grow our network of Business Associates which we expect will improve sales of our E-commerce products. The marketing efforts will place additional demands on our cash flows and liquidity. We cannot offer any assurance that we will be successful in generating revenue from operations; adequately deal with competitive pressures; acquire complementary products, technologies or business; or increase our marketing efforts.

 

Operations subsequent to June 30, 2013 have been financed (i) through borrowings from the Company’s President and Chief Executive Officer, Michael Hansen, amounting to $1.5 million for the balance of fiscal 2013 and $1.5 million during fiscal 2014 (as described under Mr. Hansen revolving loan below); (ii) from the sale of land in Dubai in March 2014 which resulted in net proceeds of $0.8 million; and (iii) in May 2014 through unsecured loan from an unrelated party of $0.5 million which was subsequently repaid on November 4, 2014.

 

In August 2014, Mr. Hansen executed a revolving loan commitment to fund the Company up to $5 million through December 31, 2015. Between August 15 and August 20, 2014, the Company drew down $1.5 million under the revolving loan facility. On October 17, 2014, the Company fully repaid Mr. Hansen for the $1 million loaned to the Company from April through September 2013 with cash generated from current operations.

 

Cash in Foreign Subsidiaries

 

The Company has significant operations outside the United States (“US”). As a result, cash generated by and used in the Company's foreign operations is used only in amounts sufficient to pay general and administrative expenses in the US, or to fund certain US operational costs. As of June 30, 2013, the Company held $0.2 million of unrestricted and $0.5 million of restricted cash in foreign subsidiaries.

 

Should foreign cash be repatriated, the Company will be subject to US tax at the applicable US federal statutory rate on the amount treated as a dividend for US income tax purposes. Dividend treatment will largely be the result of the collective financial position of the foreign subsidiaries at the time of repatriation. Any US income tax attributable to repatriated earnings may be offset by foreign income taxes paid on such earnings. Due to the significance of our foreign operations, the Company does not foresee the need to repatriate foreign cash in excess of our US funding needs.

 

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Subsequent Events

 

On May 7, 2013, the Company completed the first tranche of the private placements of 6.4 million shares of Common Stock amounting to approximately $1 million pursuant to a Securities Purchase Agreement (“SPA”) with several investors in Europe (“CG investors”) deemed to be “Qualified Investors” under Directive 2004/39/EC of the European Parliament and of the Council. The private placement of shares was exempted from registration pursuant to Regulation S promulgated under the Securities Act of 1933 as amended.
  
 

Subsequent to that date, the Company received funds totaling approximately $199,000 for additional subscriptions under the SPA for which the closing has not been completed. On July 23, 2014, the Company and a majority of the CG investors agreed to cancel their remaining obligations under the SPA, with an effective date of March 30, 2013. The Company is in the process of making refunds of the additional subscriptions for those investors who have mutually cancelled the SPA.

   

On June 20, 2013, the Company entered into separate stock purchase agreements with several executives of the Company namely Michael Hansen, President and CEO; Eric Nelson, CFO; Andreas Kusche, General Counsel; Rick Daglio, Chief Technology Officer; and Thomas Sikora, Chief Product Officer with respect to the sale of 30,408,453 shares of Common Stock at a price of $0.10 per share. On the date that the Board of Directors of the Company approved the transaction, the Company's Common Stock had a closing price of $0.115. The stock purchase agreements were subsequently cancelled except for Mr. Daglio.

 

On November 15, 2013, the Company entered into an amendment to the stock purchase agreement with Mr. Hansen for an additional 751,000 shares of Common Stock at a price of $0.10 per share. The consideration of $75,100 was paid partly by cash of $25,000 and the balance of $50,100 through conversion of debt owed to Mr. Hansen. The stock purchase agreement was subsequently cancelled effective November 30, 2013.

 

On May 6, 2014, the Company entered into an unsecured loan agreement with a private lender to provide $500,000 for business development purposes at an interest rate of 10% per annum. The outstanding principal and unpaid accrued interest are due and payable on January 1, 2015, failing which there will be a late charge of $1,000 per day until full repayment.
  
 On November 4, 2014, the Company fully repaid the outstanding principal and accrued interest to the private lender with cash generated from the Company’s current operations.

  

On August 11, 2014, the Company issued a promissory note (“Note”) to Mr. Hansen for a revolving loan commitment to fund the Company up to $3 million through December 31, 2015. Interest is calculated at 6% per annum commencing January 1, 2015, and all principal and accrued interest are to be paid on December 31, 2015.
  
 

On August 27, 2014, the Company entered into an amendment and restatement of the revolving loan agreement (“Amended Note”) with Mr. Hansen whereby the maximum amount available under the loan agreement was increased by $2 million, for an aggregate amount of up to $5 million. All the other existing terms of the Note remained unchanged in the Amended Note. The Company recently drew down $1.5 million under the revolving loan and has $3.5 million in available funds for the cash flow needs of the Company.

 

Off-Balance Sheet Arrangements

 

At June 30, 2013 and 2012, we had no off-balance sheet arrangements as defined in Item 303(a)(4)(ii) of Regulation S-K.

 

ITEM 3. QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK

 

The information to be reported under this item is not required of smaller reporting companies.

 

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ITEM 4. CONTROLS AND PROCEDURES

 

Evaluation of Disclosure Controls and Procedures.

Under the supervision and with the participation of our Management, including our principal executive officer and our principal financial and accounting officer, we carried out an evaluation of the effectiveness of the design and operation of our disclosure controls and procedures (as such term is defined in Rules 13a-15(e) and 15d-15 (e) under the Exchange Act) as of the end of the period covered by this Report. Based on the foregoing, our principal executive officer and principal financial and accounting officer concluded that our disclosure controls and procedures were not effective to ensure that information required to be disclosed by us in reports that we file or submit under the Exchange Act, (i) is recorded, processed, summarized and reported within the time periods specified in the Securities and Exchange Commission (“SEC”) rules and forms, and (ii) accumulated and communicated to Management, including the principal executive officer and principal financial and accounting officer, as appropriate, to allow timely decisions regarding required disclosure.

 

Changes in Internal Control over Financial Reporting

As previously reported in our Form 10-K for the year ended September 30, 2012, as a result of our principal executive officer’s and principal financial and accounting officer’s assessment of the effectiveness of our internal control over financial reporting as of September 30, 2012, we identified the material weaknesses in internal control over financial reporting as of September 30, 2012. A material weakness is a deficiency, or a combination of deficiencies, in internal control over financial reporting such that there is a reasonable possibility that a material misstatement of the annual or interim financial statements will not be prevented or detected on a timely basis.

 

Remediation Plans

 

To address the identified material weakness discussed above, we have:

 

1.Engaged a firm of enterprise resource planning (“ERP”) system consultants to assist with the integration of the Company's accounting and reporting systems into a single automated system;
2.Hired a new Chief Financial Officer in February 2013 and a Corporate Controller in 2014;
3.Commenced a reorganization of our accounting and administrative staff designed to improve work flow and enhance internal controls;
4.Engaged a law firm to advise us regarding securities law compliance and corporate governance standards;
5.Hired additional accounting staff in 2014 including an internal control compliance manager; and
6.Engaged an internal audit firm to assist with control assessment and remediation.

 

Under the steps as detailed in the “Remediation Plans”, we are in the process of enhancing our internal control processes as follows:

 

(1)Control Environment

 

(a)continue to upgrade our accounting staff in order to achieve an effective control environment;
(b)develop an anti-fraud program and implement a whistle-blower program and a program to manage and identify fraud risks;
(c)continue to reorganize our accounting and administrative staff designed to improve work flow and enhance internal controls;
(d)formalize our finance-related job descriptions for all staff levels that specifically identify required financial reporting roles, responsibilities, and competencies, and clarify responsibility for maintaining our internal controls over financial information;
(e)use our best efforts to obtain appropriate Type II SSAE 16 service auditor's reports from its service organizations when available; and
(f)implement unused system features and provide training to better utilize our ERP system to lessen the use of spreadsheets and to also develop controls over spreadsheets and migrate from spreadsheet based consolidations to using the consolidations capabilities built into our ERP system.

 

(2)Monitoring of internal control over financial reporting

 

(a)continue to improve our policies and procedures with respect to the review, supervision and monitoring of our accounting operations;
(b)performed a risk assessment in order to improve our monitoring function in conjunction with our ERP system; and
(c)we formalized our process to improve the organization structure and we are working to develop forecasts and plans by which our Management can measure achievement against formalized benchmarks.

 

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(3)Period end financial close and reporting

 

(a)continuing to improve our financial reporting and closing processes; and
(b)continuing to document and implement controls over financial reporting.

 

If the remedial measures described above are insufficient to address any of the identified material weaknesses or are not implemented effectively, or additional deficiencies arise in the future, material misstatements in our interim or annual consolidated financial statements may occur in the future and we may continue to be delinquent in our filings. We are currently working to improve and simplify our internal processes and implement enhanced controls, as discussed above, to address the material weaknesses in our internal control over financial reporting and to remedy the ineffectiveness of our disclosure controls and procedures. A key element of our remediation effort is the ability to recruit and retain qualified individuals to support our remediation efforts. While our Board has been supportive of our efforts in the hiring of various individuals in our finance department, as well as, funding efforts to improve our financial reporting system, improvement in internal control will be hampered if we cannot recruit and retain more qualified professionals. Among other things, any un-remediated material weaknesses could result in material post-closing adjustments in future financial statements. If we are unable to obtain the necessary funds, we may not be able to implement our remedial measures.

 

PART II: OTHER INFORMATION

 

ITEM 1.   LEGAL PROCEEDINGS

 

On December 31, 2013, the Company vacated its former Boca Raton office premises prematurely before the lease agreement expiration date of January 31, 2020. Subsequently on January 23, 2014, the landlord filed suit against the Company for breach of lease. The complaint did not specify the amount of claimed damages, but instead generally sought all amounts allegedly due and owing under the terms of the lease agreement as well as the landlord’s costs, expenses and reasonable attorney fees. In the Company’s answer to the complaint, the Company contended that, among other things, the landlord breached the lease agreement by failing to maintain and repair the office building and premises and had re-taken the office premises for its own benefit.

 

In October 2014, the landlord informed the Company that its former office premises has been rented to another tenant and provided a claim for the remaining amount due on the lease of $1.7 million. The Company is presently attempting to negotiate a settlement with the landlord but is presently unable to determine what amount will ultimately be paid to settle this litigation.

 

In the ordinary course of business, the Company and its subsidiaries including its directors and officers may be defendants in or parties to pending or threatened legal actions and proceedings, including actions brought on behalf of various classes of claimants.

 

 ITEM 1A.  RISK FACTORS

 

There has been no material change to the risk factors relating to our business as disclosed in our Form 10-K for the year ended September 30, 2012 as filed with the SEC on August 26, 2014.

 

ITEM 2. UNREGISTERED SALES OF EQUITY SECURITIES AND USE OF PROCEEDS

 

None

 

ITEM 3. DEFAULTS UPON SENIOR SECURITIES

 

None

 

ITEM 4. MINE SAFETY DISCLOSURES

 

Not Applicable.

 

ITEM 5. OTHER INFORMATION

 

None

 

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ITEM 6. EXHIBITS

 

No.  Description
31.1  Certification of Chief Executive Officer pursuant to Rule 13a-14(a) of the Securities Exchange Act of 1934, as adopted pursuant to Section 302 of the Sarbanes–Oxley Act of 2002.
31.2  Certification of Chief Financial Officer pursuant to Rule 13a-14(a) of the Securities Exchange Act of 1934, as adopted pursuant to Section 302 of the Sarbanes–Oxley Act of 2002.
32.1  Statement required by 18 U.S.C. Section 1350, as adopted pursuant to section 906 of the Sarbanes-Oxley Act of 2002.
32.2  Statement required by 18 U.S.C. Section 1350, as adopted pursuant to section 906 of the Sarbanes-Oxley Act of 2002.

 

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SIGNATURES

 

Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned, there unto duly authorized.

 

  DubLi, Inc.
     
Date: November 7, 2014. By: /s/ Michael Hansen
    Michael Hansen
     President and Chief Executive Officer

 

 

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