October 13, 2014

To:  

All Endurance Exploration Group, Inc. Employees and Contractors Worldwide:

Endurance Exploration Group, Inc., (“Endurance”) enjoys a reputation throughout the world for honesty, integrity and the highest standards of business conduct.  This reputation, built over five years, is a direct reflection of the quality of our people and their conduct as representatives of the company.  It is Endurance’s most important asset and it did not happen by chance.

Attached is the Endurance Code of Business Conduct and Ethics, (the “Code”).  The Code sets forth the basic principles of ethical business behavior that are required of every Endurance employee.  

We want each Endurance employee worldwide to read the attached pages and to discuss them with your coworkers.  If you understand the Code, then you will be able to use your judgment in making the right decisions as a representative of Endurance.  If you do observe any conduct that raises ethical concerns, or you have questions on a proper course of action, you have a responsibility to seek help.  All doors are open to you, from your coworkers to the Endurance Board of Directors.  

Endurance counts on your continued involvement and support.  You control the quality of our products, the service we provide our customers, our relationships with each other, and ultimately our success in maintaining the highest ethical standards of Endurance.

Endurance Exploration Group, Inc.

Micah Eldred

Chairman & Chief Executive Officer

ENDURANCE EXPLORATION GROUP, INC.

CORPORATE PHILOSOPHY

To obey the “golden rule” in all relations both within and without the company no matter how difficult this may seem at the time.

To respect the dignity of every individual and to be courteous at all times.

To honestly and fairly make and meet our commitments with customers, distributors, employees and suppliers and to establish stable relationships with them.

To be a leader in our chosen fields of activity and in the development of our industry and community.

To be a growing company so that employees are continually provided an opportunity for additional responsibilities.

To constantly improve our products and services so that they are worth more to our customers and to constantly improve our operational methods so that we can afford higher than average wages.

To provide steady and continuous employment for persons hired with reasonable working hours and safe working conditions.

To encourage employee self-improvement and to promote from within whenever possible.

To keep employees and stockholders informed of company policies, procedures and plans.

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ENDURANCE EXPLORATION GROUP, INC.

CODE OF BUSINESS CONDUCT & ETHICS

Overview

The following principles support and guide our leadership in establishing the strategic direction of Endurance Exploration Group, Inc, (“Endurance”). Our directors, officers,  employees and contractors are expected to conduct their business in accordance with these ethical principles. We must do more than be compliant with laws, regulations and policies; we must work according to our ethical principles and endeavor to conduct ourselves in a manner beyond reproach. Any employee who ignores or violates any of Endurance’s ethical standards, or who penalizes a subordinate for trying to follow these ethical standards, will be subject to corrective action, including immediate dismissal. However, it is not the threat of discipline that should govern your actions. Endurance’s reputation is based on the personal integrity of each of its employees and those with whom we do business. A dedicated commitment to ethical behavior is the right thing to do, is good business, and is the surest way for Endurance to remain a global business leader, employer of choice, and good corporate citizen.

In the final analysis, you are the guardian of Endurance’s ethics. While there are no universal rules, when in doubt ask yourself:

Would I be proud to explain my actions to my family or fellow employees – or to the millions of people who see the nightly news or read the newspaper?

If not, don’t do it!

Ethics

Endurance, and each of its directors, officers and employees, wherever they may be located, must conduct their affairs with uncompromising honesty and integrity. Business ethics are no different than personal ethics. The same high standard applies to both. As a Endurance employee, you are required to adhere to the highest standard regardless of local custom.

Endurance personnel are expected to be honest and ethical in dealing with each other, with clients, vendors and all other third parties. Doing the right thing means doing it right every time.

You must also respect the rights of your fellow employees and third parties. Your actions must be free from discrimination, libel, slander or harassment. Each person must be treated with dignity and respect and accorded equal opportunity, regardless of age, race, sex, sexual preference, color, creed, religion, national origin, marital status, veteran’s status, handicap or disability.

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Misconduct cannot be excused because it was directed or requested by another. In this regard, you are expected to alert management whenever an illegal, dishonest or unethical act is discovered or suspected. You will never be penalized for reporting your discoveries or suspicions.

Endurance conducts its affairs consistent with the applicable laws and regulations of the United States and those other countries where it does business. As a Endurance employee, you are expected to comply with all such applicable laws and regulations. Business practices, customs and laws differ from country to country. When conflicts arise between Endurance’s ethical practices, and the practices, customs, and the laws of a country, Endurance seeks to resolve them consistent with its ethical beliefs. If the conflict cannot be resolved consistent with its ethical beliefs, Endurance will not proceed with the proposed action giving rise to the conflict. These ethical standards reflect who we are and are the standards by which we choose to be judged.

The following statements concern frequently raised ethical concerns. A violation of the standards contained in this Code of Business Conduct & Ethics will result in corrective action, including possible dismissal.

Conflicts of Interest

You must avoid any personal activity, investment or association which could appear to interfere with good judgment concerning Endurance’s best interests. You may not exploit your position or relationship with Endurance for personal gain. You should avoid even the appearance of such a conflict. Therefore, if you are related in any way to a vendor, customer or other provider, you should not be the one to decide whether Endurance will to do business with that person.

As other examples, there is a likely conflict of interest if you:

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cause Endurance to engage in business transactions with you or your relatives or friends or entities controlled by you or them;

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use nonpublic Endurance, client or vendor information for personal gain by you, relatives or friends (including securities transactions based on such information);

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have more than a modest financial interest in Endurance’s vendors, clients or competitors;

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receive a loan, or guarantee of obligations, from Endurance or a third party as a result of your position at Endurance; or

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compete, or prepare to compete, with Endurance while still employed by Endurance.

There are other situations in which a conflict of interest may arise. If you have concerns about any situation, follow the steps outlined in the section on “Reporting Violations.”

To ensure that material transactions and relationships involving a potential conflict of interest for any officer or director are in the best interests of Endurance, the Board must approve in advance all transactions and relationships in which an officer or a director, or any member of any such person’s family, may have a personal interest or other potential conflict of interest. No director, officer or employee may, on behalf of Endurance, authorize or approve any transaction or relationship, or enter into any agreement, in which any director, officer or any member of his or her immediate family, may have a personal interest without such Board approval.

Gifts, Bribes and Kickbacks

Other than for modest gifts given or received in the normal course of business (including travel or entertainment), neither you nor your relatives may give gifts to, or receive gifts from, Endurance’s clients and vendors. Other gifts may be given or accepted only with prior approval of your senior management. In no event should you put Endurance or yourself in a position that would be embarrassing if the gift was made public.

Dealing with government employees is often different than dealing with private persons. Many governmental bodies strictly prohibit the receipt of any gratuities by their employees, including meals and entertainment. You must be aware of and strictly follow these prohibitions.

Any Endurance personnel who pays or receives bribes or kickbacks will be immediately terminated and reported, as warranted, to the appropriate authorities. A kickback or bribe includes any item intended to improperly obtain favorable treatment.

Improper Use or Theft of Endurance Property

Every employee must safeguard Endurance property from loss or theft, and may not take such property for personal use. Endurance property includes physical resources and property, as well as its proprietary and confidential information, software, computers, office equipment, and supplies. You must appropriately secure all Endurance property within your control to prevent its unauthorized use.

Our offices, equipment, supplies and other resources may not be used for activities which are not related to your employment with Endurance, except for any activities that have been approved in writing in advance by us, or for personal usage that is minor in amount and reasonable.

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Use of Endurance’s electronic communications systems must conform with our corporate philosophy and Code of Ethics. In addition, you should not use Endurance’s computer systems to access or post material that: is pornographic, obscene, sexually-related, profane or otherwise offensive; is intimidating or hostile; or violates any laws or regulations. Employees may make limited non-business use of Endurance’s electronic communications systems, provided that such use: (i) is occasional; (ii) does not interfere with the employee’s professional responsibilities; and (iii) does not diminish productivity.

Maintaining Accurate and Complete Company Records; Covering Up Mistakes

Endurance is required under U.S. federal securities laws and generally accepted accounting principles to keep books, records and accounts that accurately reflect all transactions, to provide an adequate system of internal accounting and controls.  Endurance also is required to provide full, fair, accurate, timely and understandable disclosure in reports and documents that it files with, or submits to, the SEC and in all its other public communications. Endurance expects all personnel to ensure that those portions of our books, records and accounts for which they have responsibility are valid, complete, accurate and supported by appropriate documentation in verifiable form.  Similarly, Endurance expects all personnel to ensure that all reports and documents filed with the SEC and all other public communications for which they are responsible provide full, fair, accurate and understandable disclosure and that the same are filed on a timely basis.

All employees who exercise supervisory duties over Endurance assets or records are expected to establish and implement appropriate internal controls over all areas of their responsibility. This will help ensure the safeguarding of Endurance’s assets and the accuracy of our financial records and reports. Endurance has adopted various types of internal controls and procedures as required to meet internal needs and applicable laws and regulations. The Company expects all personnel to follow these controls and procedures to assure the complete and accurate recording of all transactions.  

Any accounting entries or adjustments that materially depart from generally accepted accounting principles must be approved by our Board of Directors and reported to our independent auditors. No one may interfere with or seek to improperly influence (directly or indirectly) the review or auditing of our financial records by Endurance’s independent auditors.

If a director, officer or employee becomes aware of any questionable transaction or accounting practice concerning Endurance or its assets, or material off-balance-sheet transactions, arrangements and obligations, contingent or otherwise, and other Endurance relationships with unconsolidated entities or other persons that may have material current or future effects on the Company’s financial condition or results of operations, Endurance expects the matter to be reported immediately to Endurance’s legal counsel or to a member of our Board of Directors.

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Mistakes should never be covered up, but should be immediately fully disclosed and corrected. Falsification of any Endurance, client or third party record is prohibited.

Protection of Endurance, Client or Vendor Information

No one may use or reveal to others Endurance, client or vendor confidential or proprietary information. Additionally, all personnel must take appropriate steps — including securing documents, limiting access to computers and electronic media, and proper disposal methods — to prevent unauthorized access to such information. Proprietary and/or confidential information, among other things, includes: business methods, pricing and marketing data, strategy, computer code, forms, experimental research and design drawings, and information about, or received from, Endurance’s current, former and prospective clients, vendors and employees.

Competitive Information, Defamation and Misrepresentation

No one may accept, use or disclose to others the confidential information of Endurance’s competitors. When obtaining competitive information, personnel must not violate Endurance’s competitors’ rights. Particular care must be taken when dealing with competitors’ clients, ex-clients and ex-employees. Never ask for confidential or proprietary information. Never ask a person to violate a non-compete or non-disclosure agreement. Aggressive sales and marketing should not include misstatements, innuendo or rumors about Endurance’s competition or their products and financial condition. Do not make unsupportable promises concerning Endurance’s products.

Use of Endurance and Third Party Software

Endurance and third party software may be distributed and disclosed only to employees authorized to use it, and to clients in accordance with terms of a Endurance agreement. Endurance and third party software may not be copied without specific authorization and may only be used to perform assigned responsibilities.

Fair Competition and Antitrust Laws

Endurance must comply with all applicable fair competition and antitrust laws. These laws attempt to ensure that businesses compete fairly and honestly and prohibit conduct seeking to reduce or restrain competition. If you are uncertain whether a contemplated action raises unfair competition or antitrust issues, the Company’s legal counsel can assist you.

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Securities Trading

It is illegal to buy or sell securities using material information not available to the public. Persons who give such undisclosed “inside” information to others may be as liable as persons who trade securities while possessing such information. Securities laws may be violated if a director, officer or employee, or any of their relatives or friends trade in securities of Endurance, or any of its clients or vendors, while possessing “inside” information. Please refer to the Company’s Confidentiality and Insider Trading Policy. For another copy of that policy, please request one from an officer of the Company or a member of the Board of Directors.

Political Contributions

No company funds may be given directly to political candidates. Directors, officers and employees may, however, engage in political activity with their own resources on their own time.

Retention of Business Records

Endurance business records must be maintained for the periods specified in Endurance’s record retention policies or the more specific policies of your business unit. Records may be destroyed only at the expiration of the pertinent period. In no case may documents involved in a pending or threatened litigation, government inquiry or under subpoena or other information request, be discarded or destroyed, regardless of the periods specified in the applicable policy. In addition, no one should ever destroy, alter, or conceal, with an improper purpose, any record or otherwise impede any official proceeding, either personally, in conjunction with, or by attempting to influence, another person.

A Healthy and Safe Workplace; No Harassment

When Endurance protects the health and safety of its employees, the community, and the environment, the Company demonstrates respect and contributes to a positive work environment. Without respect for health, safety, and the environment, Endurance would put its personnel, customers and the public at risk.

Endurance is committed to protecting the health and safety of its employees, the public, our customers, suppliers, and visitors. Endurance’s policy is to maintain a secure workplace where all employees are attentive to hazard prevention and the avoidance of accidents and injuries. Posted safety regulations, statistics, and warnings are guides to help everyone stay out of harm’s way — observed accidents, injuries, or hazards should be immediately reported to company leadership.

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Endurance does not tolerate harassment of our employees.  The Company does not tolerate any retaliation against a person reporting harassment.

Waivers

The Code of Business Conduct & Ethics applies to all Endurance officers and employees and the members of its Board of Directors. There will be no waiver of any part of the Code for any officer or director except by a vote of the Board, which will ascertain whether a waiver is appropriate and ensure that the waiver is accompanied by appropriate controls designed to protect Endurance. Waivers of any part of the Code for any other employee may be granted by the Chairman, the Chief Executive Officer or the Chief Financial Officer.

In the event that any waiver is granted for any officer or director, the waiver, and the reasons for it, will be posted on the Endurance website, and a report concerning the waiver will be filed under cover of Form 8-K with the SEC within four business days, thereby allowing Endurance’s shareholders to evaluate the merits of the particular waiver.

Reporting Violations

Each person’s conduct can reinforce an ethical atmosphere and positively influence the conduct of one’s fellow employees. If an employee is powerless to stop suspected misconduct or discovers it after it has occurred, he or she must report it to a leader at his or her location.

All Endurance directors, officers and employees are required to report, or cause to be reported, information known to them, and assist in any investigation by any regulatory or law enforcement agency, elected officials or others responsible for such matters, concerning the following:

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Violation of any federal, state or local laws, regulations or rules by any Endurance director, officer, employee or agent in connection with Endurance or its business;

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questionable accounting, internal controls and auditing matters concerning Endurance;

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the conduct of any Endurance director, officer, employee or agent in connection with Endurance or its business that is not honest and ethical;

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conflicts of interest which have not been reported as required by this Code;

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disclosures in Endurance’s SEC reports and other public disclosures that are not full, fair, accurate, timely and understandable;

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violations of this Code of Ethics.

If an employee is still concerned after speaking with his or her local leader or feels uncomfortable speaking with them (for whatever reason), he or she may directly contact the Endurance’s Board of Directors or the Company’s legal counsel, as follows:

Endurance Board of Directors:

Company’s Legal Counsel

Guy M. Zajonc, Director

Gregory C. Yadley

8514 South Sagewood Road

Shumaker, Loop & Kendrick

Spokane, Washington  99223

101 East Kennedy Blvd.  Suite 2800

U.S. (509) 448-1328

Tampa, Florida  33620

U.S. (813) 27-2251

No Retaliation; Confidentiality

Part of your job at Endurance is “to do the right thing.” Endurance will not take any personnel or other action against someone who reports or otherwise tries to stop suspected wrongdoing.

More specifically, Endurance will not, and no officer or employee may, retaliate against anyone who provides, or causes to be provided, information, or who files, causes to be filed, testifies, participates in, or otherwise assists in a proceeding regarding any matter covered in the preceding section entitled “Reporting Violations.” The anonymity of a reporting person and the confidentiality of the information that is reported will be maintained if such person so requests; however, the identity of the person and the information reported may be disclosed to the extent necessary to conduct an effective investigation.  Any person who believes that he or she has been subject to retaliation by the Company, or any officer or employee, as a result of a report, testimony, assistance in a proceeding or otherwise, should report such retaliation to a member of the Board of Directors. The Board will conduct an appropriate investigation and take such action as it determines necessary to effect compliance with this Code and applicable law.

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