On October 2, 2014, the board of directors of Mobivity Holdings Corp. (the "Company") appointed William Van Epps to the Company's board of directors to serve as a director of the Company until the next annual meeting of the stockholders of the Company and until his successor is elected and qualified or until his earlier resignation or removal.

Mr. Van Epps, age 66, served as chief executive officer of Agile Pursuits Franchising, Inc., a wholly-owned subsidiary of The Procter and Gamble Company, from 2009 to 2011, where he established Tide Dry Cleaners and Mr. Clean Car Wash operations. Mr. Van Epps served as president at Papa John's International Inc. from 2006 to 2009, and as chief operating officer and senior vice president of Papa John's International Inc. from January 2004 to 2006, where he was responsible for domestic corporate and franchised restaurant operations and international operations. Mr. Van Epps also served as managing director of International at Papa John's International from 2001 to 2004. Prior to joining Papa John's, he served as president of the International Division of Yorkshire Global Restaurants, where he was responsible for the international development of Long John Silvers and A&W restaurants. From 1993 to 1999, Mr. Van Epps served as president of the International Division at AFC Enterprises where he developed international brand deployments for Popeye's, Church's Chicken, Cinnabon, Seattle Coffee Co., and Chesapeake Bakery Cafe. Mr. Van Epps began his career working alongside Pizza Hut founder, Frank Carney, where, from 1974 through 1981, he helped expand Pizza Hut into Hong Kong, Thailand and Singapore while also overseeing stores in Australia, New Zealand, as well as a joint venture in Japan.

In connection with his appointment to the board, the Company granted to Mr. Van Epps Restricted Stock Units, or RSUs, representing 11,743 shares of common stock of the Company, which will vest in equal monthly installments commencing on October 31, 2014 and on the last day of the next three (3) months, subject to Mr. Van Epps continued service on the board through the vesting date. Pursuant to a RSU Agreement between the Company and Mr. Van Epps, the Company will issue to Mr. Van Epps 11,743 shares of common stock of the Company, subject to the vesting of the RSUs, at a future date as set forth in the RSU Agreement.