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EXCEL - IDEA: XBRL DOCUMENT - Spiral Toys Inc.Financial_Report.xls


UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

WASHINGTON, D.C. 20549


FORM 10-Q


 

QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934


For the quarterly period ended:   June 30, 2014


Commission File Number:    333-178738


ROCAP MARKETING INC.

(Exact name of Registrant as specified in its charter)


 

 

 

Nevada

 

27-3388068

(State or other jurisdiction of incorporation or organization)

 

(I.R.S. Employer Identification No.)


3283 Windmist Ave, Thousand Oaks, California, 91362

(Address of principal executive offices, Zip Code)


(213) 400-0770

(Registrant’s telephone number, including area code)


Indicate by check mark whether the Registrant (1) filed all reports required to be filed by Section 13 or 15(d) of the Exchange Act during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days.  Yes [X]   No [  ]


Indicate by check mark whether the Registrant has submitted electronically and posted on its corporate web site, if any, every Interactive Data File required to be submitted and posted pursuant to Rule 405 of Regulation S-T (§ 232.405 of this chapter) during the preceding 12 months (or for such shorter period that the registrant was required to submit and post such files).   Yes [X]   No [  ]


Indicate by check mark whether the Registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, or a smaller reporting company.  See definitions of “large accelerated filer,” “accelerated filer” and “smaller reporting company” in Rule 12b-2 of the Exchange Act.


 

 

 

 

Large accelerated filer

[  ]

Accelerated filer

[  ] 

Non-accelerated filer

[  ]

Smaller reporting company

[X]


Indicate by check mark whether the Registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act). Yes [  ] No [X]


As of August 15, 2014, the Registrant had 36,956,554 shares of its no par value Common Stock outstanding.




1




TABLE OF CONTENTS


Heading

Page  


PART  I    —   FINANCIAL INFORMATION


Item 1.

Financial Statements

3


Condensed Consolidated Balance Sheets as of June 30, 2014 (unaudited)

and December 31, 2013

3


Condensed Consolidated Statements of Operations (unaudited) for the three and

six months ended June 30, 2014 and June 30, 2013

4


Condensed Consolidated Statements of Cash Flows (unaudited) for the six months

ended June 30, 2014 and March 31, 2013

5


Notes to the Condensed Consolidated Financial Statements

6


Item 2.

Management's Discussion and Analysis of Financial Condition and Results

of Operations

10


Item 3.

Quantitative and Qualitative Disclosures About Market Risk

11


Item 4.

Controls and Procedures

11


PART II   —   OTHER INFORMATION


Item 1.

Legal Proceedings

11


Item 1A.

Risk Factors

12


Item 2

Unregistered Sales of Equity Securities and Use of Proceeds

12


Item 3.

Defaults upon Senior Securities

12


Item 4.

Mine Safety Disclosures

12


Item 5.

Other Information

12


Item 6.

Exhibits

12


Signatures

13




2




PART I

FINANCIAL INFORMATION


ITEM 1. FINANCIAL STATEMENTS


ROCAP MARKETING, INC. AND SUBSIDIARY

Consolidated Balance Sheets


 

 

 

 

 

June, 30 2014

 

 

December 31, 2013

 

 

 

 

 

(Unaudited)

 

 

 

ASSETS

CURRENT ASSETS

 

 

 

 

 

 

 

Cash

 

 

$

68,229

 

 

$

16,746

 

 

Total Current Assets

 

 

68,229

 

 

16,746

PROPERTY AND EQUIPMENT, net

 

 

-

 

 

-

OTHER ASSETS

 

 

 

 

 

 

 

Net assets of discontinued operations

 

 

71,339

 

 

71,189

 

 

Total Other Assets

 

 

71,339

 

 

71,189

 

 

TOTAL ASSETS

 

 

$

139,568

 

 

$

87,935

 

LIABILITIES AND STOCKHOLDERS' DEFICIT

CURRENT LIABILITIES

 

 

 

 

 

 

 

Accounts payable and accrued expenses

 

 

$

76,285 

 

 

$

43,459 

 

Salaries payable

 

 

276,250 

 

 

253,500 

 

Notes payable

 

 

5,000 

 

 

 

Current maturities of notes payable - related parties

 

 

115,738 

 

 

105,738 

 

Interest payable

 

 

15,559 

 

 

10,068 

 

Net liabilities of discontinued operations

 

 

512,840 

 

 

488,181 

 

 

Total Current Liabilities

 

 

1,001,672 

 

 

900,946 

 

 

TOTAL LIABILITIES

 

 

1,001,672 

 

 

900,946 

STOCKHOLDERS' DEFICIT

 

 

 

 

 

 

 

Preferred stock: par value $0.001, 1,000,000 shares authorized;

 

 

 

 

 

 

 

zero shares issued and outstanding

 

 

 

 

 

Common stock: par value $0.001, 74,000,000 shares authorized;

 

 

 

 

 

 

 

21,325,667 and 20,630,667 shares issued and outstanding, respectively

21,326 

 

 

20,631 

 

Additional paid-in capital

 

 

187,920 

 

 

74,615 

 

Stock subscriptions receivable

 

 

(36,750)

 

 

 

Accumulated deficit

 

 

(960,014)

 

 

(838,421)

 

 

Stockholders' Deficit

 

 

(787,518)

 

 

(743,175)

NON-CONTROLLING INTEREST IN SUBSIDIARY

 

 

 

 

 

 

 

Non-controlling interest - capital stock in consolidated subsidiary

2,000 

 

 

2,000 

 

Non-controlling interest - retained deficit in consolidated subsidiary

(76,586)

 

 

(71,836)

 

 

NON-CONTROLLING INTEREST IN SUBSIDIARY

 

(74,586)

 

 

(69,836)

 

 

TOTAL STOCKHOLDERS' DEFICIT

 

 

(862,104)

 

 

(813,011)

 

 

TOTAL LIABILITIES AND STOCKHOLDERS' DEFICIT

 

$

139,568 

 

 

$

87,935 


See accompanying notes to the consolidated financial statements.



3




ROCAP MARKETING, INC. AND SUBSIDIARY

Consolidated Statements of Operations

(Unaudited)


 

 

 

 

For the Three Months Ended

 

For the Six Months Ended

 

 

 

 

June 30,

 

June 30,

 

 

 

 

2014

 

2013

 

2014

 

2013

SALES

 

 

 

$

 

 

$

 

 

$

 

 

$

COST OF GOODS SOLD

 

 

 

 

 

 

 

 

GROSS MARGIN

 

 

 

 

 

 

 

 

OPERATING EXPENSES

 

 

 

 

 

 

 

 

 

 

 

 

 

Legal and professional expenses

 

29,888 

 

 

20,545 

 

 

61,386 

 

 

29,503 

 

Salaries and wages

 

 

19,500 

 

 

19,500 

 

 

32,500 

 

 

39,000 

 

General and administrative

 

621 

 

 

140 

 

 

3,215 

 

 

198 

 

 

Total Operating Expenses

 

50,009 

 

 

40,185 

 

 

97,101 

 

 

68,701 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

LOSS FROM OPERATIONS

 

(50,009)

 

 

(40,185)

 

 

(97,101)

 

 

(68,701)

OTHER EXPENSE

 

 

 

 

 

 

 

 

 

 

 

 

 

Interest expense

 

 

(2,760)

 

 

(1,466)

 

 

(5,490)

 

 

(2,508)

 

 

Total Other Expense

 

(2,760)

 

 

(1,466)

 

 

(5,490)

 

 

(2,508)

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

LOSS BEFORE INCOME TAX

 

 

 

 

 

 

 

 

 

 

 

  PROVISION AND NON-

 

 

 

 

 

 

 

 

 

 

 

 

  CONTROLLING INTEREST

 

(52,769)

 

 

(41,651)

 

 

(102,591)

 

 

(71,209)

 

Income tax provision

 

 

 

 

 

 

 

 

NET LOSS FROM CONTINUING

 

 

 

 

 

 

 

 

 

 

 

  OPERATIONS

 

 

(52,769)

 

 

(41,651)

 

 

(102,591)

 

 

(71,209)

 

Net loss attributable to

 

 

 

 

 

 

 

 

 

 

 

 

  Discontinued operations

 

(23,752)

 

 

(71,653)

 

 

(23,752)

 

 

(94,489)

NET LOSS BEFORE CONTROLLING

 

 

 

 

 

 

 

 

 

 

 

  INTEREST

 

 

(76,521)

 

 

(113,304)

 

 

(126,343)

 

 

(165,698)

 

Net loss attributable to

 

 

 

 

 

 

 

 

 

 

 

 

  non-controlling interest

 

4,651 

 

 

14,331 

 

 

4,750 

 

 

18,898 

NET LOSS ATTRIBUTABLE

 

 

 

 

 

 

 

 

 

 

 

 

TO COMMON STOCKHOLDERS

 

$

(71,870)

 

 

$

(98,973)

 

 

$

(121,593)

 

 

$

(146,800)

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

NET LOSS PER COMMON SHARE

 

 

 

 

 

 

 

 

 

 

 

 

BASIC AND DILUTED

 

 

 

 

 

 

 

 

 

 

 

 

 

Continuing operations

 

$

(0.00)

 

 

$

(0.00)

 

 

$

(0.00)

 

 

$

(0.00)

 

 

Discontinued operations

 

$

(0.00)

 

 

$

(0.00)

 

 

$

(0.00)

 

 

$

(0.00)

 

 

  Total

 

 

$

(0.00)

 

 

$

(0.01)

 

 

$

(0.01)

 

 

$

(0.01)

Weighted average common

 

 

 

 

 

 

 

 

 

 

 

  shares outstanding

 

 

 

 

 

 

 

 

 

 

 

 

 

BASIC AND DILUTED

 

20,684,129 

 

 

20,630,667 

 

 

20,657,545 

 

 

20,630,667 


See accompanying notes to the consolidated financial statements.



4




ROCAP MARKETING, INC. AND SUBSIDIARY

Consolidated Statements of Cash Flows

(Unaudited)


 

 

 

 

 

For the Six Months Ended

 

 

 

 

 

June 30,

 

 

 

 

 

2014

 

2013

OPERATING ACTIVITIES:

 

 

 

 

 

 

 

Net loss

 

 

$

(121,593)

 

 

$

(146,800)

 

Adjustments to reconcile net loss to net cash used

 

 

 

 

 

 

 

  in operating activities:

 

 

 

 

 

 

 

 

Services contributed by related party

 

 

9,750 

 

 

 

Changes in operating assets and liabilities:

 

 

 

 

 

 

 

 

Accounts payable and accrued expenses

 

 

32,826 

 

 

2,026 

 

 

Accrued salaries

 

 

22,750 

 

 

39,000 

 

 

Accrued interest

 

 

5,491 

 

 

2,508 

 

 

 

Cash Used in Operating Activities - Continuing Operations

 

(50,776)

 

 

(103,266)

 

 

 

Cash Used in Operating Activities - Discontinued Operations

 

(4,900)

 

 

(19,833)

 

 

 

    Net Cash Used in Operating Activities

 

 

(55,676)

 

 

(123,099)

 

 

 

 

 

 

 

 

 

 

INVESTING ACTIVITIES:

 

 

 

 

 

 

 

 

 

 

 

 

 

 

FINANCING ACTIVITIES:

 

 

 

 

 

 

 

Proceeds from notes payable - related parties  

 

 

10,000 

 

 

39,170 

 

Proceeds from notes payable

 

 

5,000 

 

 

 

Proceeds from sale of common stock for cash

 

 

67,500 

 

 

 

 

 

Cash Provided by Financing Activities - Continuing Operations

 

82,500 

 

 

39,170 

 

 

 

Cash Provided by Financing Activities - Discontinued Operations

 

24,659 

 

 

95,423 

 

 

 

    Net Cash Provided by Financing Activities

 

 

107,159 

 

 

134,593 

 

 

 

 

 

 

 

 

 

 

NET CHANGE IN CASH

 

 

51,483 

   

   

11,494 

CASH AT BEGINNING OF YEAR

 

 

16,746 

 

 

732 

CASH AT END OF PERIOD

 

 

$

68,229 

 

 

$

12,226 

SUPPLEMENTAL DISCLOSURES OF CASH FLOW INFORMATION:

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Interest paid

 

 

$

 

 

$

 

 

Income tax paid

 

 

$

 

 

$


See accompanying notes to the consolidated financial statements.




5





ROCAP MARKETING, INC. AND SUBSIDIARY

Notes to the Condensed Consolidated Financial Statements

June 30, 2014

(Unaudited)


NOTE 1 – ORGANIZATION AND OPERATIONS


Rocap Marketing Inc.


Rocap Marketing Inc, (“Rocap” or the “Company”) was incorporated under the laws of the State of Nevada on September 2, 2010.


Lexi-Luu Designs, Inc.


Lexi-Luu Designs, Inc. (Lexi-Luu) was incorporated under the laws of the State of Nevada on September 3, 2010. Lexi-Luu manufactures and markets exclusive dancewear for youth.  The dance wear is sold through retailers throughout the country and may be purchased directly from the Company on-line at its website, www.lexiluu.com.


Acquisition of Lexi-Luu Designs Inc.


On September 15, 2010, the Company entered into a Stock Purchase and Share Exchange Agreement with Hubert J. Blanchette, the sole stockholder of Lexi-Luu Designs Inc.  The acquisition of 100% of Lexi-Luu has been recorded on the purchase method of accounting in accordance with section 805-10-05 of the FASB Accounting Standards Codification.  The Company allocated the purchase price of Lexi-Luu to the tangible assets acquired and liabilities assumed based on their estimated fair values.


Acquisition of Spiral, LLC.; Divestiture of Lexi-Luu Designs, Inc.


On July 1, 2014 the Company acquired 100 percent ownership of Spiral, LLC. (“Spiral”) by issuing 18,130,887 shares of its common stock to the sole member of Spiral. Spiral is engaged in the business of designing and marketing online entertainment.


The Company's Stock Purchase and Share Exchange Agreement with Hubert J. Blanchette gave him the option to reverse the Company's acquisition of Lexi-Luu if the Company issued equity in a subsequent acquisition. In light of the Company's acquisition of Spiral, LLC, on July 1, 2014 Mr. Blanchette exercised his right to exchange his 2.5 million common shares of Rocap in exchange for the return of 100 percent of the ownership of Lexi-Luu.  This transaction effectively ended the parent-subsidiary relationship of Rocap and Lexi-Luu.  As such, all references to Lexi-Luu activity in the financial statements is referred to as discontinued operations.


Basis of Presentation – Unaudited Interim Financial Information


The accompanying unaudited interim financial statements and related notes have been prepared in accordance with accounting principles generally accepted in the United States of America (“U.S. GAAP”) for the interim financial information, and with the rules and regulations of the United States Securities and Exchange Commission (“SEC”) to Form 10-Q and Article 8 of Regulation S-X. Accordingly, they do not include all of the information and footnotes required by U.S. GAAP for complete financial statements.  The unaudited interim financial statements furnished reflect all adjustments (consisting of normal recurring accruals) which are, in the opinion of management, necessary to a fair statement of the results for the interim period presented.  Unaudited interim results are not necessarily indicative of the results for the full year.  These financial statements should be read in conjunction with the financial statements of the Company for the Year Ended December 31, 2013 and notes thereto contained in the information filed as part of the Company’s Annual Report on Form 10-K.




6




Accounts receivable are recorded at the invoiced amount, net of an allowance for doubtful accounts. The Company follows paragraph 310-10-50-9 of the FASB Accounting Standards Codification to estimate the allowance for doubtful accounts.  The Company performs on-going credit evaluations of its customers and adjusts credit limits based upon payment history and the customer’s current credit worthiness, as determined by the review of their current credit information; and determines the allowance for doubtful accounts based on historical write-off experience, customer specific facts and economic conditions.


Pursuant to paragraph 310-10-50-2 of the FASB Accounting Standards Codification account balances are charged off against allowance after all means of collection have been exhausted and the potential for recovery is considered remote.  The Company has adopted paragraph 310-10-50-6 of the FASB Accounting Standards Codification and determine when receivables are past due or delinquent based on how recently payments have been received.


Basis of Presentation – Unaudited Interim Financial Information (Continued)


Outstanding account balances are reviewed individually for collectability.  The allowance for doubtful accounts is the Company’s best estimate of the amount of probable credit losses in the Company’s existing accounts receivable. Bad debt expense is included in general and administrative expenses, if any.


The Company’s allowance for doubtful accounts was $3,132 and $2,375 as of June 30, 2014 and December 31, 2013, respectively.


The Company does not have any off-balance-sheet credit exposure to its customers.


NOTE 2 – GOING CONCERN


The accompanying consolidated financial statements have been prepared assuming that the Company will continue as a going concern, which contemplates continuity of operations, realization of assets, and liquidation of liabilities in the normal course of business.


As reflected in the accompanying consolidated financial statements, the Company had an accumulated deficit at June 30, 2014, a net loss and net cash used in operating activities for the interim period then ended. These factors raise substantial doubt about the Company’s ability to continue as a going concern.


While the Company is attempting to establish an ongoing source of revenues sufficient to cover its operating costs and allow it to continue as a going concern, the Company’s cash position may not be significant enough to support the Company’s daily operations.  Management intends to raise additional funds by seeking equity and/or debt financing. Management believes that the actions presently being taken to further implement its business plan and generate revenues provide the opportunity for the Company to continue as a going concern.  While the Company believes in the viability of its strategy to generate revenues and in its ability to raise additional funds, there can be no assurances to that effect.  The ability of the Company to continue as a going concern is dependent upon the Company’s ability to further implement its business plan and generate revenues.


The consolidated financial statements do not include any adjustments related to the recoverability and classification of recorded asset amounts or the amounts and classification of liabilities that might be necessary should the Company be unable to continue as a going concern.




7




NOTE 3 – NOTES PAYABLE – RELATED PARTIES


At June 30, 2014 and December 31, 2013 the Company had the following uncollateralized notes payable to related parties:


 

 

March 31,  2014

 

December 31, 2013

 

 

 

 

 

 

 

Note dated October 25, 2010, with interest at 12% per annum, due on demand

 

 

15,000

 

 

15,000

Note dated January 27, 2012, non-interest bearing, due on January 26, 2013

 

 

5,000

 

 

5,000

Note dated February 27, 2012, non-interest bearing, due on February 26, 2013

 

 

5,000

 

 

5,000

Note dated March 31, 2012, non-interest bearing, due on March 30, 2013

 

 

250

 

 

250

Note dated April 18, 2012, with interest at 10% per annum, due on April 17, 2013

 

 

2,472

 

 

2,472

Note dated April 18, 2012, with interest at 10% per annum, due on April 17, 2013

 

 

2,471

 

 

2,471

Note dated June 15, 2012, with interest at 10% per annum, due on June 14, 2013

 

 

5,000

 

 

5,000

Note dated June 15, 2012, with interest at 10% per annum, due on June 14, 2013

 

 

5,000

 

 

5,000

Note dated June 15, 2012, with interest at 10% per annum, due on June 14, 2013

 

 

2,943

 

 

2,943

Note dated January 23, 2013, with interest at 10% per annum, due on demand

 

 

2,970

 

 

2,970

Note dated March 5, 2013, with interest at 10% per annum, due on demand

 

 

7,500

 

 

7,500

Note dated March 20, 2013, with interest at 10% per annum, due on demand

 

 

8,700

 

 

8,700

Note dated June 3, 2013, with interest at 10% per annum, due on demand

 

 

10,000

 

 

10,000

Note dated June 12, 2013, with interest at 10% per annum, due on demand

 

 

10,000

 

 

10,000

Note dated October 9, 2013, with interest at 10% per annum, due on demand

 

 

8,432

 

 

8,432

Note dated December 12, 2013, with interest at 10% per annum, due on demand

 

 

15,000

 

 

15,000

Note dated March 25, 2014, with interest at 10% per annum, due on demand

 

 

10,000

 

 

-

     Total related-party notes payable - current

 

 

$

115,738

 

 

$105,738


The Company has recognized interest expense of $5,490 and $2,508 for the six-month interim periods ended June 30, 2014 and 2013, respectively.


NOTE 4 – DISCONTINUED OPERATIONS


On July 1, 2014 the Company transferred to Mr. Hubert J. Blanchette, CEO of Lexi-Lu Designs, Inc., (“Lexi-Luu”) 2,500,000 shares of common stock of Lexi-Luu, representing 80% of the issued and outstanding shares in Lexi-Luu Designs, Inc.  In exchange for the interest in Lexi-Luu, Mr. Blanchette surrendered to the Company 2,500,000 shares of the Company’s common stock.


The Company originally purchased the 2,500,000 shares of Lexi-Luu in 2010 pursuant to a Stock Purchase and Share Exchange Agreement dated as of September 30, 2010 (“the Agreement”). The transfers on July 1, 2014 occurred upon Mr. Blanchette's exercise of an option given him in Section 3.3 of the Agreement, which provided Mr. Blanchette the right to exchange his shares in the Company for the shares of Lexi-Luu if the Company entered into an acquisition transaction that resulted in the dilution of Mr. Blanchette's interest in the Company. The Company completed such an acquisition with its acquisition of Spiral, Inc. on July 1, 2014.


The Company’s financial statements have been retroactively restated so as to segregate the operations of the Lexi-Luu subsidiary, and to re-label such operations as discontinued.  As of June 30, 2014 and December 31, 2013 the assets, liabilities, and operations of LexiLuu, consisted of the following:

 

 

June 30,

 

December 31,

 

 

2014

 

2013

Net Assets

 

 

$

71,339 

 

 

$

71,189 

Net Liabilites

 

 

$

512,840 

 

 

$

488,181 

Net Revenues

 

 

$

210,767 

 

 

$

583,770 

Net Income (Loss)

 

 

$

(23,752)

 

 

$

(184,090)











8




For the six-month periods ended June 30, 2014 and 2013 the operations of LexiLuu consisted of the following:


 

 

For the Six Months Ended

 

 

June 30,

 

June 30,

 

 

2014

 

2013

Sales

 

 

$

210,767 

 

 

$

251,254 

Cost of Goods Sold

 

 

110,368 

 

 

99,253 

Gross Profit

 

 

100,399 

 

 

152,001 

Operating Expenses

 

 

115,969 

 

 

239,234 

Loss from Operations

 

 

(15,570)

 

 

(87,233)

Other Expenses

 

 

(8,182)

 

 

(9,343)

Net Loss

 

 

$

(23,752)

 

 

$

(93,576)


NOTE 5 – SUBSEQUENT EVENTS


Management has evaluated subsequent events according to the requirements of ASC Topic 855, and has determined that there were no reportable subsequent events to be disclosed, other than those listed below.


Spiral, LLC Share Exchange Agreement


On May 27, 2014 the Company entered into a Share Exchange Agreement (“the Agreement”) with Spiral, LLC., a California limited liability company, (“Spiral”) and Mark Meyers, the sole member of Spiral. The Agreement was amended on June 30, 2014. On July 1, 2014, the acquisition and other transactions contemplated by the Agreement were completed.


Pursuant to the Agreement, on July 1, 2014 the Company purchased from Mark Meyer all of the membership interest in Spiral.  In exchange for ownership of Spiral, the Company issued 18,130,887 shares of its common stock to Mark Meyers and his assignees, representing 50% of the outstanding shares. The Company also agreed to institute a bonus program pursuant to which Mark Meyers could earn an additional 4,126,133 shares of common stock based upon performance criteria for Spiral to be agreed upon.


At the closing on July 1, 2014, pursuant to the Agreement, Mr. William Clayton resigned from the Company's Board of Directors and from his position as Chief Operations Officer of the Company. The Board thereupon appointed Mark Meyers to serve as a member of the Board of Directors and as Chief Executive Officer of the Company.


In connection with the closing, Gordon McDougall (for himself and his company, Tezi Advisory) and Peter Henricsson agreed to modify the loans payable to them from the Company, which have an aggregate balance of approximately $120,000.  The loans will be payable only when the Company has obtained financing of no less than $2,000,000, but will be convertible into the Company's common stock at the creditor's option at any time at a conversion rate of $0.25 per share.


Stock Issuances


On July 1, 2014 the Company issued an aggregate of 154,000 shares of common stock to three unrelated third parties for cash at $0.15 per share, resulting in total cash proceeds of $23,100.



9




ITEM 2 - MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS


The following discussion of our financial condition and results of operations should be read in conjunction with the financial statements and related notes to the financial statements included elsewhere in this periodic report.  Some of the statements herein may include forward-looking statements which reflect our current views with respect to future events and financial performance. Statements which include the words “expect,” “intend,” “plan,” “believe,” “project,” “anticipate,” “will,” and similar statements of a future or forward-looking nature identify forward-looking statements. 

All forward-looking statements address such matters that involve risks and uncertainties. Accordingly, there are or will be important factors that could cause our actual results to differ materially from those indicated in these statements. We undertake no obligation to publicly update or review any forward-looking statements, whether as a result of new information, future developments or otherwise.


Results of Operations


The nature of our operations changed completedly on July 1, 2014.  On that date, we acquired 100 percent ownership of Spiral, LLC, which designs and distributes online entertainment applications. Subsequently, Hubert Blanchette, from whom we acquired our subsidiary Lexi-Luu Designs, Inc., exercised his option to repurchase Lexi-Luu Designs from us in exchange for the 2.5 million Rocap shares that was the original purchase price. As a result of these events occurring subsequent to the end of the second fiscal quarter, our financial statements for the period ending June 30, 2014 reflect the financial condition and results of operations of Lexi-Luu Designs, Inc. as a discontinued operation and do not reflect the financial condition or the results of operations of Spiral, LLC.  Accordingly, the results of operations reflected in the financial statements included in this report are in no way predictive of the future operations of the Company.


As set forth in Note 4 to the financial statements, during the six months ended June 30, 2014, Lexi-Luu Designs, which was the Company's sole operating business, recorded revenue of $210,767, a reduction of 16% from revenue in the first six months of 2013. In the same period, the costs incurred to produce the goods increased, resulting in a 34% decrease in gross profit, as our gross margin on sales fell from 61% in the first six months of 2013 to 48% in the first six months of 2014.


The operating expenses of Lexi-Luu Designs, in both the six months ended June 30, 2014 and the six months ended June 30, 2013 substantially exceeded gross profit, resulting in a loss from operations of $15,570 during the six months ended June 30, 2014 and $87,233 during the six months ended June 30, 2013. The operating expenses of the parent company (with the resulting loss from operations) in both the three and six month periods ended June 30, 2014 were substantially greater - 24% and 41% respectively - than during the three and six month periods ended June 30, 2013, primarily due to expenses incurred in investigating and obtaining our new investment in Spiral, LLC.


The losses incurred by Lexi-Luu Designs, combined with the expenses incurred by our parent corporation, resulted in net losses of $76,521 and $126,343 for the three and six month periods ended June 30, 2014. During these periods, however, we owned only 80% of the equity in Lexi-Luu Designs.  For that reason, the portion of Lexi-Luu Designs' loss attributable to the 20% non-controlling interest was deducted from the net loss attributable to common stockholders on our Statements of Operations, resulting in a net loss attibutable to common stockholders of $71,870 for the three months ended June 30, 2014, an improvement on the $98,973 net loss incurred in the three months ended June 30, 2013.  For the six months ended June 30, 2014, net loss attributable to common stockholders was $121,593, again an improvement over the $146,800 net loss recorded in the six months ended June 30, 2013.




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Liquidity and Capital Resources


At June 30, 2014, the greater portion of our assets and liabilities were the assets and liabilities of Lexi-Luu Designs, Inc. On July 1, 2014 those were transferred to Hubert Blanchette.  Our June 30 going forward balance sheet, therefore, shows $68,229 in cash as the sole asset, balanced against $488,832 in liabilities, all of which are current. As a condition to the closing of the Spiral LLC acquisition on July1, 2014, current and prior members of management agreed that $120,000 in liabilities due to them would not be payable until the company raises at least $2 million in financing. Nevertheless, in order to fund the growth of Spiral, LLC, we will have to raise capital.


During the six months ended June 30, 2014, our parent company used $50,776 in cash to pay ongoing expenses. We funded that cash use by selling notes for $15,000 and common stock for $67,500.


Our cash at June 30, 2014 is insufficient to meet our operating requirements for the next twelve months. We anticipate that we will require approximately $150,000 of operating capital over the next twelve months. We expect to use debt and equity financing to raise that capital. However, we have no agreements to issue any debt or equity securities and cannot predict whether equity or debt financing will become available at acceptable terms, if at all. As of June 30, 2014 we owed $276,250 in salaries payable and an aggregate of $120,738 in notes payable to related and unrelated parties. We owed $15,559 of accrued interest on these notes.


Recently Issued Accounting Pronouncements


The Company has evaluated recent accounting pronouncements and their adoption has not had or is not expected to have a material impact on the Company’s financial position, or statements.


ITEM 3. QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK


We are a smaller reporting company as defined by Rule 12b-2 of the Securities Exchange Act of 1934 and are not required to provide the information under this item.


ITEM 4. CONTROLS AND PROCEDURES


Evaluation of Disclosure Controls and Procedures


Our principal executive officer and principal financial officer participated in and supervised the evaluation of our disclosure controls and procedures (as defined in Rules 13(a)-15(e) and 15(d)-15(e) under the Securities Exchange Act of 1934, as amended (the “Exchange Act”)). The Company’s chief executive officer and chief financial officer determined that, as of the end of the period covered by this report, the Company had a material weakness because it did not have a sufficient number of personnel with an appropriate level of knowledge and experience of generally accepted accounting principles required to fulfill the Company’s financial reporting requirements. As a result, Management concluded that the Company’s disclosure controls and procedures were not effective at June 30, 2014.


Changes in Internal Controls


There have not been any changes in the Company’s internal control over financial reporting (as such term is defined in Rules 13a-15(f) and 15d-15(f) under the Exchange Act) during the quarter ended June 30, 2014  that have materially affected, or are reasonably likely to materially affect, the Company’s internal control over financial reporting.


PART II - OTHER INFORMATION


ITEM 1. LEGAL PROCEEDINGS


None.



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ITEM 1A. RISK FACTORS


We are a smaller reporting company as defined by Rule 12b-2 of the Securities Exchange Act of 1934 and are not required to provide the information under this item.


ITEM 2. UNREGISTERED SALE OF EQUITY SECURITIES AND USE OF PROCEEDS


None


ITEM 3. DEFAULTS UPON SENIOR SECURITIES


None


ITEM 4. MINE SAFETY DISCLOSURES


Not applicable.


ITEM 5. OTHER INFORMATION


None.


ITEM 6.


EXHIBITS


 

 

 Exhibit

 

 Number

Description of Exhibit

 3.1

Articles of Incorporation and Certificate of Correction (1)

 3.2

By-Laws (2)

 31.1

CEO and CFO certification pursuant to Section 302 of The Sarbanes – Oxley Act of 2002 (3)

 

 

 32.1

CEO and CFO certification pursuant to 18 U.S.C. Section 1350, as adopted pursuant to Section 906 of the Sarbanes-Oxley Act of 2002 (3)

 


101.INC

XBRL Instance

101.SCH

XBRL Schema

101.CAL

XBRL Calculation

101.DEF

XBRL Definition

101.LAB

XBRL Label

101.PRE

XBRL Presentation


(1)

Incorporated by reference to our Registration Statement on Form S-1 filed on December 23, 2011

(2)

Incorporated by reference to our Registration Statement on Form S-1/A-1 filed on February 28, 2012

(3)

Filed herewith


Pursuant to Rule 406T of Regulation S-T, the Interactive Data Files submitted under Exhibit 101 are not deemed “filed” for purposes of Section 18 of the Securities Exchange Act of 1934, or otherwise subject to the liability of that Section. Such exhibit shall not be deemed incorporated into any filing under the Securities Act of 1933 or the Securities Exchange Act of 1934.




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SIGNATURES


Pursuant to the requirements of Section 13 or 15(d) of the Securities Exchange Act of 1934, the Registrant caused this report to be signed on its behalf by the undersigned, thereunto duly authorized.



            Rocap Marketing Corp.


 

 

 

 

 

 

Dated: August 18, 2014

 

/s/ Mark Meyers

 

 

 

By: Mark Meyers

 

 

 

Its: Chief Executive Officer, Chief Financial Officer, Chief Accounting Officer

 




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Exhibit 31.1


CERTIFICATION  PURSUANT TO RULE 13a-14


I, Mark Meyers, certify that:


1. I have reviewed this quarterly report on Form 10-Q of Rocap Marketing Inc.;


2. Based on my knowledge, this report does not contain any untrue statement of a material fact or omit to state a material fact necessary to make the statements made, in light of the circumstances under which such statements were made, not misleading with respect to the period covered by this report;


3. Based on my knowledge, the financial statements, and other financial information included in this report, fairly present in all material respects the financial condition, results of operations and cash flows of the registrant as of, and for, the periods presented in this report;


4. The registrant's other certifying officers and I are responsible for establishing and maintaining disclosure controls and procedures (as defined in Exchange Act Rules 13a-15(e) and 15d-15(e)) and internal control over financial reporting (as defined in Exchange Act Rules 13a-15(f) and 15d-15(f)) for the registrant and have:


(a)

Designed such disclosure controls and procedures, or caused such disclosure controls and

procedures to be designed under our supervision, to ensure that material information relating to the registrant, including its consolidated subsidiaries, is made known to us by others within those entities, particularly during the period in which this report is being prepared;


(b)

Designed such internal control over financial reporting, or caused such internal control over financial reporting to be designed under our supervision, to provide reasonable assurance regarding the reliability of financial reporting and the preparation of financial statements for external purposes in accordance with generally accepted accounting principles;


(c)

Evaluated the effectiveness of the registrant’s disclosure controls and procedures and

presented in this report our conclusions about the effectiveness of the disclosure controls and procedures, as of the end of the period covered by this report based on such evaluation; and


(d)

Disclosed in this report any change in the registrant’s internal control over financial

reporting that occurred during the registrant’s most recent fiscal quarter that has materially affected, or is reasonably likely to materially affect, the registrant’s internal control over financial reporting; and

 

5.  The registrant's other certifying officer(s) and I have disclosed, based on our most recent evaluation of internal control over financial reporting, to the registrant’s auditors and the audit committee of the registrant’s board of directors (or persons performing the equivalent functions):

 

(a)

All significant deficiencies in the design or operation of internal control

over financial reporting which are reasonably likely to adversely affect the registrant’s ability to record, process, summarize and report financial information; and


(b)

Any fraud, whether or not material, that involves management or other employees who have a

significant role in the registrant’s internal control over financial reporting.


Dated: August 18, 2014

/s/ Mark Meyers

Mark Meyers

Chief Executive Officer and Chief Financial Officer




14




Exhibit 32.1


CERTIFICATION PURSUANT TO

18 U.S.C. SECTION 1350

AS ADOPTED PURSUANT TO

SECTION 906 OF THE SARBANES-OXLEY ACT OF 2002


In connection with the Quarterly Report of Rocap Marketing Inc. (the “Company”) on Form 10-Q for the period ending June 30, 2014 as filed with the Securities and Exchange Commission on the date hereof (the “Report”), I, Mark Meyers, Chief Executive Officer and  Chief Financial Officer of the Company, certifies, pursuant to 18 U.S.C. § 1350, as adopted pursuant to § 906 of the Sarbanes-Oxley Act of 2002, that, to the best of my knowledge and belief:


(1)

The Report fully complies with the requirements of section 13(a) or 15(d) of the Securities Exchange Act of 1934; and


(2)

The information contained in the Report fairly presents, in all material respects, the financial condition and result of operations of the Company.


Dated: August 18, 2014


/s/ Mark Meyers

By: Mark Meyers

Chief Executive Officer and Chief Financial Officer


A signed original of this written statement required by Section 906, or other document authenticating, acknowledging, or otherwise adopting the signature that appears in typed form within the electronic version of this written statement has been provided to the Company and will be retained by the Company and furnished to the Securities and Exchange Commission or its staff upon request.




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