Exhibit 99.1

		FOR IMMEDIATE RELEASE

MATTEL REPORTS SECOND QUARTER 2014 FINANCIAL RESULTS

Company Completes MEGA Brands Acquisition; Declares Quarterly Dividend

Second Quarter Highlights

Capital Deployment

EL SEGUNDO, Calif., July 17, 2014 – Mattel, Inc. (NASDAQ: MAT) today reported 2014 second quarter financial results. For the quarter, the Company reported net income of $28.3 million, or $0.08 per share, which includes a tax benefit of $0.11 per share and a negative impact of $0.06 per share of MEGA Brands acquisition and integration costs², compared to last year’s second quarter net income of $73.3 million, or $0.21 per share.

“In the second quarter, we made significant progress across a number of initiatives to better position Mattel in the second half of the year and beyond,” said Bryan G. Stockton, Mattel

Chairman and Chief Executive Officer. “For example, we completed the acquisition of MEGA Brands, reduced inventories, strengthened our management team, shifted marketing spend to the back half of the year, and exercised strong controls on SG&A expenses. And while results for the quarter did not meet our expectations, we did see improving POS trends. As we move into the second half of the year and the all-important holiday season, we need to drive POS higher by bringing innovative products to market, making additional advertising investments and optimizing the effectiveness of our marketing spend.”

Financial Overview

For the quarter, net sales were $1.06 billion, down 9% compared to $1.17 billion last year. On a regional basis, second quarter gross sales decreased 8% in the North American Region, which consists of the U.S., Canada and American Girl, including a 1 percentage point unfavorable impact from changes in currency exchange rates. For the International Region, gross sales decreased 9%, including a 2 percentage point unfavorable impact from changes in currency exchange rates. Operating income for the quarter was $1.0 million, compared to prior year’s operating income for the quarter of $94.8 million. The Company’s debt-to-total capital ratio as of June 30, 2014 was 41.8%.

Cash flows used for operating activities were approximately $79 million, compared to approximately $286 million in 2013, driven by lower working capital usage. Cash flows used for investing activities were approximately $525 million, an increase of approximately $393 million, driven by the acquisition of MEGA Brands. Cash flows from financing activities and other were approximately $83 million, compared to cash flows used for financing activities and other of approximately $95 million in 2013. The change was primarily due to lower repayments of long-term debt, partially offset by lower proceeds from stock option exercises.

Capital Deployment

The Company announced today that its Board of Directors declared a third quarter cash dividend of $0.38 per share on the Company’s common stock. The dividend will be payable on September 19, 2014 to stockholders of record on August 27, 2014. The dividend is the third of four quarterly dividends the Company expects to pay this year, reflecting an annualized dividend of $1.52 per share, which represents a 6% increase to last year’s total dividends. During the second quarter of 2014, the Company repurchased 2.6 million shares of its common stock at a cost of approximately $100 million.

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Sales by Brand

Mattel Girls and Boys Brands

For the second quarter, worldwide gross sales for Mattel Girls & Boys Brands were $689.0 million, down 13% versus the prior year. Worldwide gross sales for the Barbie brand were down 15%. Worldwide gross sales for Other Girls brands were down 11%, primarily due to Monster High^®, partially offset by Disney Princess and Ever After High^®. Worldwide gross sales for the Wheels category, which includes the Hot Wheels and Matchbox^® brands, were down 3%. Worldwide gross sales for the Entertainment business, which includes Radica^® and Games, were down 19%.

Fisher-Price Brands

Second quarter worldwide gross sales for Fisher-Price Brands, which includes the Fisher-Price Core, Fisher-Price Friends and Power Wheels^® brands, were $328.8 million, down 17% versus the prior year.

American Girl Brands

Second quarter gross sales for American Girl Brands, which offers American Girl-branded products directly to consumers, were $83.1 million, up 6% versus the prior year.

Construction and Arts & Crafts Brands

Second quarter gross sales for Construction and Arts & Crafts Brands, which includes the MEGA BLOKS^® and RoseArt^® brands, were $61.6 million. Mattel acquired MEGA Brands Inc. on April 30, 2014.

Live Webcast

Mattel will webcast its 2014 second quarter financial results conference call at 8:30 a.m. Eastern time today. The conference call will be webcast on the “Investors” section of the Company’s corporate website: http://corporate.mattel.com/. To listen to the live call, log in to the website at least 15 minutes early to register, download and install any necessary audio software. An archive of the webcast will be available on the company’s website for 90 days and may be accessed beginning two hours after the completion of the live call.

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A telephonic replay of the call will be available beginning at 11:30 a.m. Eastern time the morning of the call until Thursday, July 24 at midnight Eastern time and may be accessed by dialing +1-404-537-3406. The passcode is 61224509.

Information required by Securities and Exchange Commission Regulation G, regarding non-GAAP financial measures, as well as other financial and statistical information, will be available at the time of the webcast on the “Investors” section of http://corporate.mattel.com/, under the sub-headings “Financial Information” – “Earnings Releases.”

About Mattel

The Mattel family of companies (Nasdaq: MAT) is the worldwide leader in the design, manufacture and marketing of toys and family products. Mattel’s portfolio of best-selling brands includes Barbie^®, the most popular fashion doll ever produced, Hot Wheels^®, Monster High^®, American Girl^®, Thomas & Friends^® and Fisher-Price^® brands, including Little People^® and Power Wheels^®, MEGA^® Brands, including MEGA BLOKS^® and RoseArt^®, as well as a wide array of entertainment-inspired toy lines. In 2013, Mattel was named one of the “World’s Most Ethical Companies” by Ethisphere Magazine and in 2014 ranked No. 5 on Corporate Responsibility Magazine’s “100 Best Corporate Citizens” list. With worldwide headquarters in El Segundo, Calif., Mattel’s companies employ nearly 30,000 people in 40 countries and territories and sell products in more than 150 nations. At Mattel, we are Creating the Future of Play. Visit us at www.mattel.com, www.facebook.com/mattel or www.twitter.com/mattel.

Forward-looking Statements

This press release contains forward-looking statements on a variety of matters, including without limitation, the Company’s expected quarterly cash dividend payments in 2014. These forward-looking statements are based on currently available operating, financial, economic and other information and are subject to a number of significant risks and uncertainties. A variety of factors, many of which are beyond our control, could cause actual future results to differ materially from those projected in the forward-looking statements. Some of these factors are described in the Company’s periodic filings with the Securities and Exchange Commission, including the “Risk Factors” section of Mattel’s Annual Report on Form 10-K for the fiscal year ended December 31, 2013 and Mattel’s Quarterly Reports on Form 10-Q for fiscal year 2014, as well as in Mattel’s other public statements. Mattel does not update forward-looking statements and expressly disclaims any obligation to do so.

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CONSOLIDATED STATEMENTS OF OPERATIONS (Unaudited)

WORLDWIDE GROSS SALES INFORMATION (Unaudited)

CONDENSED CONSOLIDATED BALANCE SHEETS

SUPPLEMENTAL BALANCE SHEET AND CASH FLOW DATA (Unaudited)