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EXCEL - IDEA: XBRL DOCUMENT - Jade Global Holdings, Inc.Financial_Report.xls
EX-32 - SECTION 906 CERTIFICATION UNDER THE SARBANES-OXLEY ACT OF 2002 OF THE PRINCIPAL EXECUTIVE OFFICER, PRINCIPAL FINANCIAL OFFICER AND PRINCIPAL ACCOUNTING OFFICER - Jade Global Holdings, Inc.mediaanalytics-section906.htm
EX-31 - SECTION 302 CERTIFICATION UNDER THE SARBANES-OXLEY ACT OF 2002 OF THE PRINCIPAL EXECUTIVE OFFICER, PRINCIPAL FINANCIAL OFFICER AND PRINCIPAL ACCOUNTING OFFICER - Jade Global Holdings, Inc.mediaanalytics-section302.htm

UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

Washington, D.C. 20549

Form 10-Q

(Mark One)

[X]

QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

For the quarterly period ended

December 31, 2013

 

or

[  ]

TRANSITION REPORT UNDER SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

For the transition period from

 

to

 

Commission File Number

000-54828

MEDIA ANALYTICS CORPORATION

(Exact name of registrant as specified in its charter)

Florida

 

45-0966109

(State or other jurisdiction of incorporation or organization)

 

(IRS Employer Identification No.)

Suite 1802, 18th Floor, Chinachem Exchange Square, 1 Hoi Wan Street
Quarry Bay, Hong Kong

N/A

(Address of principal executive offices)

(Zip Code)

852-3468-6003

(Registrant’s telephone number, including area code)

N/A

(Former name, former address and former fiscal year, if changed since last report)

Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days.

[X]

YES

[  ]

NO

Indicate by check mark whether the registrant has submitted electronically and posted on its corporate Web site, if any, every Interactive Data File required to be submitted and posted pursuant to Rule 405 of Regulation S-T (§232.405 of this chapter) during the preceding 12 months (or for such shorter period that the registrant was required to submit and post such files).  

 

[X]

YES

[  ]

NO

Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, or a small reporting company. See the definitions of “large accelerated filer”, “accelerated filer” and “smaller reporting company” in Rule 12b-2 of the Exchange Act.

Large accelerated filer

[  ]

Accelerated filer

[  ]

Non-accelerated filer

[  ]

(Do not check if a smaller reporting company)

Smaller reporting company

[X]

Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act)

 

[ ]

YES

[X]

NO

APPLICABLE ONLY TO ISSUERS INVOLVED IN BANKRUPTCY
PROCEEDINGS DURING THE PRECEDING FIVE YEARS

Check whether the registrant has filed all documents and reports required to be filed by Sections 12, 13 or 15(d) of the Exchange Act after the distribution of securities under a plan confirmed by a court.

 

[  ]

YES

[  ]

NO

APPLICABLE ONLY TO CORPORATE ISSUERS

Indicate the number of shares outstanding of each of the issuer’s classes of common stock, as of the latest practicable date.

100,900,000 common shares issued and outstanding as of March 11, 2014.

                                         

 

 

PART I – FINANCIAL INFORMATION

Item 1.           Financial Statements

The unaudited interim financial statements of Media Analytics Corporation follow. All currency references in this report are to U.S. dollars unless otherwise indicated.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

3


 

 

 

 

 

 

 

 

 

 

MEDIA ANALYTICS CORPORATION

 

(Formerly FanSport, Inc.)

 

(A Development Stage Company)



 

FINANCIAL STATEMENTS


December 31, 2013

 (Unaudited) 

 

 

 

 

 

 

 

 

 

 

Balance Sheets ........................................................................................................................................................................... F–1

 

Statements of Operations.......................................................................................................................................................... F–2

 

Statements of Cash Flows......................................................................................................................................................... F–3

 

Notes to Financial Statements........................................................................................................................................ F–4 – F-9

 

 

 

 

 

 

 

4


 

MEDIA ANALYTICS CORPORATION

(Formerly FanSport, Inc.)

(A Development Stage Company)  

BALANCE SHEETS

               
         

December 31,

 

March 31,

         

2013

 

2013

       

 

(unaudited)

 

 

               

ASSETS

               

CURRENT ASSETS

           
 

Cash and cash equivalents

   

$

2,476

$

2,470

               

TOTAL ASSETS

   

$

2,476

$

2,470

               
               

LIABILITIES AND STOCKHOLDERS’ DEFICIT

               

CURRENT LIABILITIES

           
 

Accounts payable and accrued expenses

   

$

39,200

$

3,592

 

Note payable

     

4,000

 

4,000

 

Due to related party

   

 

22,715

 

               

TOTAL LIABILITIES

   

 

65,915

 

7,592

               
               

STOCKHOLDERS’ DEFICIT

           

Preferred stock, $0.0001 par value

10,000,000 shares authorized

None issued or outstanding

 

 

 

-

 

 

 

-

 

 

 

 

 

 

 

Common stock, $0.0001 par value

500,000,000 shares authorized

100,900,000 and 204,000,000 shares issued and outstanding

At December 31, 2013 and March 31, 2013, respectively

 

 

 

 

10,090

 

 

 

 

20,400

 

 

 

 

 

 

 

Additional paid-in capital

     

10,910

 

600

Deficit accumulated during the development stage

   

 

(84,439)

 

(26,122)

               

TOTAL STOCKHOLDERS’ DEFICIT

   

 

(63,439)

 

(5,122)

               

TOTAL LIABILITIES AND STOCKHOLDERS’ DEFICIT

 

$

2,476

$

2,470

               
               

 

 

 

 

 

 

 

 

 

 

The accompanying notes are an integral part of these unaudited financial statements.

 

F-1


 

MEDIA ANALYTICS CORPORATION

(Formerly FanSport, Inc.)

(A Development Stage Company)  

STATEMENT OF OPERATIONS

(Unaudited

                     

March 16,

     

Three months

 

Three months

 

Nine months

 

Nine months

 

2011

     

ended

 

ended

 

ended

 

ended

 

(Inception) to

     

December 31,

 

December 31,

 

December 31,

 

December 31,

 

December 31,

   

 

2013

 

2012

 

2013

 

2012

 

2013

                       
                       

Revenues

$

-

$

-

$

-

$

-

$

-

   

Operating expenses

 

Filing fees

$

2,675

$

-

$

2,675

$

-

$

2,675

 

General and administrative

 

51

 

212

 

145

 

4,101

 

12,613

 

Investor relations

 

16,155

 

-

 

16,155

 

-

 

16,155

 

License fees

 

15,123

 

-

 

18,411

 

-

 

18,411

 

Transfer agent fees

 

2,087

 

-

 

2,087

 

-

 

2,087

 

Professional fees

 

13,844

 

750

 

18,844

 

5,000

 

32,498

                       

Total Operating Expenses

  

49,935

  

962

  

58,317

  

9,101

  

84,439

                       

Net loss

$

(49,935)

$

(962)

$

(58,317)

$

(9,101)

$

(84,439)

                       

Basic and diluted loss per share

$

0.00

$

0.00

$

0.00

$

0.00

                       

Weighted average number

                       
 

of shares outstanding

- basic and diluted

 

100,900,000

 

10,200,000

 

134,266,909

 

10,200,000

   
                       
                                     

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

The accompanying notes are an integral part of these unaudited financial statements.

 

F-2


 

MEDIA ANALYTICS CORPORATION

(Formerly FanSport, Inc.)

(A Development Stage Company)  

STATEMENT OF CASH FLOWS

(Unaudited

                     
                   

March 16,

           

Nine months

 

Nine months

 

2011

           

ended

 

ended

 

(Inception) to

           

December 31,

 

December 31,

 

December 31,

         

 

2013

 

2012

 

2013

                     

Cash Flows From Operating Activities

               
 

Net loss

     

$

(58,317)

$

(9,101)

$

(84,439)

                     

Changes in Operating Assets and Liabilities

               
 

Increase in accounts payable and accrued expenses

 

35,608

 

 

 

39,200

                     

Net cash provided by (used in) operating activities

 

(22,709)

 

(9,101)

 

(45,239)

                     

Cash Flows From Financing Activities

               
 

Proceeds from note payable

       

-

 

-

 

4,000

 

Common shares issued for cash

     

-

 

-

 

21,000

 

Proceeds from related party

     

 

22,715

 

 -

 

22,715

                     

Net cash provided by financing activities

   

 

22,715

 

-

 

47,715

                     

Increase (decrease) in cash and cash equivalents

     

6

 

(9,101)

 

2,476

                     

Cash and cash equivalents at Beginning of Period

 

 

2,470

 

11,522

 

-

                     

Cash and cash equivalents at End of Period

   

$

2,476

$

2,421

$

2,476

                     
                     

Supplemental Disclosures of Cash Flow Information

           
                     

Cash Paid For:

  Interest expense

$   - $   - $   -

  Income taxes

$   - $   - $   -
 

 

 

 

 

 

 

 

The accompanying notes are an integral part of these unaudited financial statements.

 

F-3


 

MEDIA ANALYTICS CORPORATION

(Formerly FanSport, Inc.)

                                                                               (A Development Stage Company)                                                                              

NOTES TO THE FINANCIAL STATEMENTS

December 31, 2013

(Unaudited

 

NOTE 1.  GENERAL ORGANIZATION AND BUSINESS

 

Media Analytics Corporation (formerly FanSport, Inc.) (the “Company”) is a development stage company that was incorporated on March 16, 2011, and intends to develop and provide a social gaming mobile applications for fantasy sports enthusiasts. Effective September 3, 2013, the Company changed its name from FanSport, Inc. to Media Analytics Corporation. The Company will provide this audience the ability to draft, trade, and track their sports fantasy leagues right on their phone.

The Company plans to provide a unique way to track your fantasy sports leagues via a mobile application. The Company’s products will allow the participant to load all of their leagues on their phone. This will allow them to perform their initial draft via their mobile device. The social gaming mobile applications will also allow customizable scoring systems, live scoring, flexible sort able stats and many more options so that participants can customize the league to fit their own desires. Once the league begins they will be able to track their scoring in real time and the standings will be updated real time. Finally their platform will allow the participants to make adjustments to their roster via their mobile device.

 

NOTE 2.  SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES

 

Accounting Basis

The Company is currently a development stage enterprise reporting under the provisions of FASB ASC 915, Development Stage Entity. These financial statements are prepared on the accrual basis of accounting in conformity with accounting principles generally accepted in the United States of America.  The Company’s fiscal year end is March 31.

Cash and Cash Equivalents

Cash and cash equivalents are reported in the balance sheet at cost, which approximates fair value. For the purpose of the financial statements cash equivalents include all highly liquid investments with an original maturity of three months or less when purchased.

Earnings (Loss) per Share

The Company adopted FASB ASC 260, Earnings per Share. Basic earnings (loss) per share is calculated by dividing the Company’s net income available to common shareholders by the weighted average number of common shares outstanding during the year. Diluted earnings (loss) per share is calculated by dividing the Company’s net loss available to common shareholders by the diluted weighted average number of shares outstanding during the period. The diluted weighted average number of shares outstanding is the basic weighted number of shares adjusted as of the first of the year for any potentially dilutive debt or equity. There were no diluted or potentially diluted shares outstanding for all periods presented.

Dividends

The Company has not adopted any policy regarding payment of dividends. No dividends have been paid during the periods shown, and none are contemplated in the near future.

 

F-4


 

MEDIA ANALYTICS CORPORATION

(Formerly FanSport, Inc.)

                                                                               (A Development Stage Company)                                                                              

NOTES TO THE FINANCIAL STATEMENTS

December 31, 2013

(Unaudited

 

NOTE 2.  SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES - Continued 

 

Income Taxes

The Company adopted FASB ASC 740, Income Taxes, at its inception. Under FASB ASC 740, deferred tax assets and liabilities are recognized for the future tax consequences attributable to differences between the financial statement carrying amounts of existing assets and liabilities and their respective tax bases. Deferred tax assets, including tax loss and credit carryforwards, and liabilities are measured using enacted tax rates expected to apply to taxable income in the years in which those temporary differences are expected to be recovered or settled. The effect on deferred tax assets and liabilities of a change in tax rates is recognized in income in the period that includes the enactment date. Deferred income tax expense represents the change during the period in the deferred tax assets and deferred tax liabilities. The components of the deferred tax assets and liabilities are individually classified as current and non-current based on their characteristics. Deferred tax assets are reduced by a valuation allowance when, in the opinion of management, it is more likely than not that some portion or all of the deferred tax assets will not be realized. No deferred tax assets or liabilities were recognized as of December 31, 2013 or March 31, 2013, respectively.

 

Fair Value of Financial Investments

The fair value of cash and cash equivalents, accounts payable, accrued liabilities, and notes payable approximates the carrying amount of these financial instruments due to their short term maturity.

Advertising

The Company will expense advertising as incurred. The advertising since inception has been $0.

Use of Estimates

The preparation of financial statements in conformity with accounting principles generally accepted in the United States of America requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities and disclosure of contingent assets and liabilities at the date of the financial statements and the reported amounts of revenue and expenses during the reporting period. Actual results could differ from those estimates.

Revenue and Cost Recognition

The Company has no current source of revenue; therefore the Company has not yet adopted any policy regarding the recognition of revenue or cost.

Related Parties

Related parties, which can be a corporation, individual, investor or another entity are considered to be related if the party has the ability, directly or indirectly, to control the other party or exercise significant influence over the Company in making financial and operating decisions. Companies are also considered to be related if they are subject to common control or common significant influence. The Company has these relationships.

 

F-5


 

MEDIA ANALYTICS CORPORATION

(Formerly FanSport, Inc.)

                                                                               (A Development Stage Company)                                                                              

NOTES TO THE FINANCIAL STATEMENTS

December 31, 2013

(Unaudited

 

NOTE 2.  SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES - Continued 

 

Property

The Company does not own any real estate or other property. The Company’s office is located at STE 1802, 18th Floor, Chinachem Exchange Square, 1 Hoi Wan Street, Quarry Bay, K3 00000, Hong Kong. Our contact number is 852-3100-0566.

Recent Authoritative Accounting Pronouncements

The Company has adopted all recently issued accounting pronouncements.  The adoption of the accounting pronouncements including those not yet effective is not anticipated to have a material effect on the financial position or results of operations of the company.

 

NOTE 3.     INCOME TAXES

The Company provides for income taxes under ASC Topic 740 which requires the use of an asset and liability approach in accounting for income taxes. Deferred tax assets and liabilities are recorded based on the differences between the financial statement and tax bases of assets and liabilities and the tax rates in effect currently.

ASC Topic 740 requires the reduction of deferred tax assets by a valuation allowance if, based on the weight of available evidence, it is more likely than not that some or all of the deferred tax assets will not be realized. In the Company’s opinion, it is uncertain whether they will generate sufficient taxable income in the future to fully utilize the net deferred tax asset. Therefore, the net deferred tax asset and income tax expense have been fully offset by a valuation allowance at December 31, 2013, leaving a balance of $0.  The Company reviews tax positions taken to determine if it is more likely than not that the position would be sustained upon examination resulting in an uncertain tax position. The Company did not have any material unrecognized tax benefit at December 31, 2013. The Company recognizes interest accrued and penalties related to unrecognized tax benefits in tax expense. During the nine months ended December 31, 2013, the Company recognized no interest and penalties.

The Company has filed all income tax returns since inception.  All tax periods since inception remain open to examination by the taxing jurisdiction to which the Company is subject.

At December 31, 2013, the Company had net loss carry forwards of $84,439, which expire through its tax year ending 2032. Utilization of the net operating loss carryforwards may be limited in accordance with IRC Section 382 in the event of certain shifts in ownership.

NOTE 4.  NOTE PAYABLE

 

The Company issued notes payable on January 17, 2013 and February 6, 2013 in the amount of $2,000 each to one investor. The notes both bear interest at 5% and are payable on demand

 

 

  

F-6


 

MEDIA ANALYTICS CORPORATION

(Formerly FanSport, Inc.)

                                                                               (A Development Stage Company)                                                                              

NOTES TO THE FINANCIAL STATEMENTS

December 31, 2013

(Unaudited

 

NOTE 5.  STOCKHOLDERS’ DEFICIT

 

Preferred Stock

There are 10,000,000 Preferred Shares at $0.0001 par value authorized with none issued and outstanding at December 31, 2013and March 31, 2013, respectively.

Common Stock

On March 16, 2011, the Company issued 180,000,000 of its $0.0001 par value common stock at $0.001 per share for $9,000 cash to the founder of the Company. The issuance of the shares was made to the former and sole officer and director of the Company and an individual who is a sophisticated and accredited investor, therefore, the issuance was exempt from registration of the Securities Act of 1933 by reason of Section 4 (2) of that Act.

On August 30, 2011, the Company issued 24,000,000 common shares at $0.0005 per share yielding net proceeds of $12,000.

On January 31, 2013, the Board of Directors of the Company approved Articles of Amendment to our Articles of Incorporation which will affect a 20 for one forward stock split of our issued and outstanding common stock. The forward stock split will be distributed to all shareholders of record on February 25, 2013. No cash will be paid or distributed as a result of the forward stock split and no fractional shares will be issued. All fractional shares, which would otherwise be required to be issued as a result of the stock split, will be rounded up to the nearest whole share. There will be no change in the par value of our common stock.

On June 28, 2013, the sole officer and director cancelled 103,100,000 common shares which were returned to treasury.

There are 500,000,000 common shares at $0.0001 par value authorized with 100,900,000 and 204,000,000 shares issued and outstanding at December 31, 2013and March 31, 2013, respectively.

NOTE 6.  RELATED PARTY TRANSACTIONS

 

An officer and director of the Company is involved in business activities outside of the Company and may, in the future, become involved in other business opportunities that become available. They may face a conflict in selecting between the Company and other business interests. The Company has not formulated a policy for the resolution of such conflicts.

Amount due to related party of $22,715 at December 31, 2013, is non-interest bearing, unsecured and with no fixed terms of repayment.

 

NOTE 7. GOING CONCERN

 

The accompanying financial statements have been prepared assuming that the Company will continue as a going concern. For the period March 16, 2011 (date of inception) through December 31, 2013 the Company has had a net loss of $84,439. As of December 31, 2013, the Company has not emerged from the development stage. In view of these matters, recoverability of any asset amounts shown in the accompanying financial statements is dependent upon the Company’s ability to begin operations and to achieve a level of profitability. Since inception, the Company has financed its activities from the sale of equity securities. The Company intends on financing its future development activities and its working capital needs largely from loans and the sale of public equity securities with some additional funding from other traditional financing sources, including term notes, until such time that funds provided by operations, if ever, are sufficient to fund working capital requirements.

 

 

F-7


 

 

MEDIA ANALYTICS CORPORATION

(Formerly FanSport, Inc.)

                                                                               (A Development Stage Company)                                                                              

NOTES TO THE FINANCIAL STATEMENTS

December 31, 2013

(Unaudited

 

NOTE 8. CONCENTRATIONS OF RISKS

 

Cash Balances

The Company maintains its cash in institutions insured by the Federal Deposit Insurance Corporation (FDIC). All other deposit accounts at FDIC-insured institutions were insured up to at least $250,000 per depositor until December 31, 2009. On April 1, 2010, FDIC deposit insurance for all deposit accounts, except for certain retirement accounts, returned to $250,000 per depositor. Insurance coverage for certain retirement accounts, which include all IRA deposit accounts, will remain at $250,000 per depositor. Our cash balance at December 31, 2013 was below the FDIC insurance threshold.

NOTE 9. COMMITMENT 

On September 11, 2013, the Company entered into a licensing agreement with Social Media Broadcasts (SMB) Limited wherein the Company will have the right to the sales and marketing of the Klarity Analytic Dashboard in Canada, the United States and the United Kingdom (including the Republic of Ireland) for a initial period of two years and for successive periods of one year each upon mutual agreement. Pursuant to the terms of the licensing agreement the Company shall pay to Social Media Broadcasts the following license fees:

 

(a)     an initial non-refundable fixed fee of US$300,000 payable in installments over 3 years;

 

(b)     an annual technical support fee of US$60,000; and

 

(c)     a 20% royalty payment on all sales of Klarity.

 

The Company’s social media tools and solutions will enable advertisers, publishers and agencies in the U.S. and U.K. markets to gather deep social intelligence, generate true engagement and simplify promotional management. The Company’s current offering as a result of the license agreement, Klarity, is a comprehensive and robust social analytics dashboard available. Klarity provides detailed comparative metrics from the widest range of social platforms, and provides the added uniqueness for Western marketers to gain insights into the social behavior of Asian consumers.

 

As of December 31, 2013, $18,411 was accrued for a portion of the annual licensing fees of $60,000. 

 

 

 

 

 

 

 

F-8


 

Item 2.           Management Discussion and Analysis of Financial Condition and Results of Operation

Forward Looking Statements

This quarterly report contains forward-looking statements. These statements relate to future events or our future financial performance. In some cases, you can identify forward-looking statements by terminology such as "could", "may", "will", "should", "expect", "plan", "anticipate", "believe", "estimate", "predict", "potential" or the negative of these terms or other comparable terminology. These statements are only predictions and involve known and unknown risks, uncertainties and other factors that may cause our or our industry's actual results, levels of activity, performance or achievements to be materially different from any future results, levels of activity, performance or achievements expressed or implied by these forward-looking statements.

Although we believe that the expectations reflected in the forward-looking statements are reasonable, we cannot guarantee future results, levels of activity, performance or achievements. Except as required by applicable laws, including the securities laws of the United States, we do not intend to update any of the forward-looking statements so as to conform these statements to actual results.

Our unaudited financial statements are stated in U.S. dollars and are prepared in accordance with generally accepted accounting principles in the United States. The following discussion should be read in conjunction with our financial statements and the related notes that appear elsewhere in this quarterly report.

As used in this current report and unless otherwise indicated, the terms “we”, “us”, “our” and “our company” mean Media Analytics Corporation, a Florida corporation, unless otherwise indicated.

Corporate Overview

We are a development stage company incorporated on March 16, 2011 and intend to develop and provide social gaming mobile applications for fantasy sports enthusiasts. We will provide this audience the ability to draft, trade, and track their sports fantasy leagues right on their phone. According to eMarketer.com, there are 62 million Internet users that will play a social game this year, which equates to 27% of the online audience. The advertising market is expected to grow over 20% annually through 2014.

On January 31, 2013, our board of directors approved a 20 for 1 forward stock split of our issued and outstanding common stock. As disclosed in the Information Statement on Schedule 14C as filed with the SEC on February 12, 2013, on February 11, 2013, our majority shareholder consented to this action. In conjunction therewith, we filed Articles of Amendment to our Articles of Incorporation with the Secretary of State of Florida, which became effective on February 27, 2013. The forward split became effective with the Over-the-Counter Bulletin Board at the opening of trading on February 25, 2013.

On June 17, 2013, our board of directors and a majority of our stockholders approved a change of name of our company from FanSport, Inc. to Media Analytics Corporation. Articles of Amendment to Articles of Incorporation were filed with the Florida Secretary of State on August 28, 2013, with an effective date of September 3, 2013.

The name change was approved by the Financial Industry Regulatory Authority (FINRA) and became effective with the Over-the-Counter Bulletin Board at the opening of trading on September 3, 2013 under the symbol “MEDA”. Our CUSIP number is 584393102.

 

5


 

On June 28, 2013, Hiu Chung (Stephen) Wong, our sole director and officer, acquired a total 76,000,000 shares of our company’s common stock from Kristin Cleland, our company’s former director and officer, in a private transaction for an aggregate total cost of $300,000. In addition, as a condition of the acquisition, Ms. Cleland has cancelled 103,100,000 shares, which are to be returned to treasury. Mr. Wong’s 76,000,000 shares amount to approximately 75% of our company’s currently issued and outstanding common stock, after giving effect to the related share cancellation.

Our business and registered office is located at Suite 1802, 18th Floor, Chinachem Exchange Square, 1 Hoi Wan Street, Quarry Bay, Hong Kong, our telephone number is 852-3100-0566.

Our Current Business

We plan to provide a unique way to track fantasy sports leagues via a mobile application. Our company’s products will allow the participant to load all of their leagues on their phone. This will allow them to perform their initial draft via their mobile device. The software will also allow customizable scoring systems, live scoring, flexible sortable stats and many more options so that participants can customize the league to fit their own desires. Once the league begins they will be able to track their scoring in real time and the standings will be updated in real time. Finally our platform will allow the participants to make adjustments to their roster via their mobile device. This growing market provides a significant opportunity for our company.

We are in the early stage of developing our business. Our company does not have any products or customers and has not generated any revenues. We must complete the business plan, develop the product and attract customers before our company can start generating revenues.

We have no revenues, have achieved losses since inception, have no operations, have been issued a going concern opinion and rely upon the sale of our securities to fund operations.

On September 11, 2013, our company entered into a licensing agreement with Social Media Broadcasts (SMB) Limited wherein our company will have the right to the sales and marketing of the Klarity Analytic Dashboard in Canada, the United States and the United Kingdom (including the Republic of Ireland) for a period of two years. Pursuant to the terms of the licensing agreement our company shall pay to Social Media Broadcasts the following license fees:

(a)     an initial non-refundable fixed fee of US$300,000;

(b)     an annual technical support fee of US$120,000; and

(c)     a 30% royalty payment on all sales of Klarity.

On September 17, 2013, our company and Social Media amended the terms of the licensing agreement with the following changes:

(a)     an initial non-refundable fixed fee of US$300,000, which has been negotiated to be payable in installments over a 3-year period against technical deliverables by Social Media to our company;

(b)     an annual technical support fee of US$60,000, which includes product customization, enhancements and upgrades, as well as client technical support and servicing; and

(c)     a 20% royalty payment on all sales of Klarity Analytic Dashboard.

Our company’s social media tools and solutions will enable advertisers, publishers and agencies in the United States and United Kingdom markets to gather deep social intelligence, generate true engagement and simplify promotional management. The company’s current offering as a result of the license agreement, Klarity, is a comprehensive and robust social analytics dashboard available. Klarity provides detailed comparative metrics from the widest range of social platforms, and provides the added uniqueness for Western marketers to gain insights into the social behavior of Asian consumers.

6


 

Results of Operations

The following summary of our results of operations should be read in conjunction with our unaudited interim financial statements for the three and nine months ended December 31, 2013 and 2012.

Expenses

Our operating results for the three and nine months ended December 31, 2013 and 2012 are summarized as follows:

 

 

 

Three Months Ended

 

 

Nine Months Ended

 

 

 

 

December 31,

 

 

December 31,

 

 

 

2013

 

 

2012

 

 

2013

 

 

 

2012

 

Filing fees

$

2,675

 

 

$

Nil

 

 

$

2,676

 

 

$

Nil

 

General and administrative expenses

$

51

 

 

$

212

 

 

$

145

 

 

$

4,101

 

Investor relations

$

16,155

 

 

$

Nil

 

 

$

16,155

 

 

$

Nil

 

License fees

$

15,123

 

 

$

Nil

 

 

$

18,411

 

 

$

Nil

 

Transfer agent fees

$

2,087

 

 

$

Nil

 

 

$

2,087

 

 

$

Nil

 

Professional fees

$

13,844

 

 

$

750

 

 

$

18,844

 

 

$

5,000

 

Net Loss

$

(49,935

)

 

$

(962

)

 

$

(58,317

)

 

$

(9,101

)

                                 

Total expenses for the three months ending December 31, 2013 were $49,935 resulting in a net loss for the period of $49,935 compared to a net loss of $962 for the three months ending December 31, 2012. The increase in expenses was due to increases in filing fees, investor relations, license fees, transfer agent fees and professional fees. Total expenses for the nine months ending December 31, 2013 were $58,317 resulting in a net loss for the period of $58,317 compared to a net loss of $9,101 for the nine months ending December 31, 2012. The increase in expenses was due to increases in filing fees, investor relations, license fees, transfer agent fees and professional fees. Basic net loss per share amounted to $0.00 and $0.00, respectively, for the three and nine months ending December 31, 2013.

Liquidity and Capital Resources

Working Capital

 

 

At

 

 

At

 

 

 

December 31,

 

 

March 31,

 

 

 

2013

 

 

2013

 

Current Assets

$

2,476

 

$

2,470

 

Current Liabilities

$

65,915

 

$

7,592

 

Working Capital (deficit)

$

(63,439

)

$

(5,122

)

Cash Flows

 

 

Nine Months

 

 

 

Nine Months

 

 

 

Ended

 

 

 

Ended

 

 

 

December 31,

 

 

 

December 31,

 

 

 

2013

 

 

 

2012

 

Net Cash Provided by (Used in) Operating Activities

$

(22,709

)

 

$

(9,101

)

Net Cash Provided by Investing Activities

$

Nil

 

 

$

Nil

 

Net Cash Provided by Financing Activities

$

22,715

 

 

$

Nil

 

Net Increase (Decrease) in Cash During the Period

$

6

 

 

$

(9,101

)

 

At December 31, 2013, we had a working capital deficit of $63,439 consisting of cash on hand of $2,476 and $65,915 in current liabilities as compared to a working capital deficit of $5,122 with $2,470 of cash on hand and $7,592 in current liabilities at March 31, 2013.

 

7


 

Net cash used in operating activities for the nine months ended December 31, 2013 was $22,709 as compared to net cash used in operating activities of $9,101 for the nine months ended December 31, 2012. The increase of cash used in operating activities was due to increases in accounts payable and accrued expenses.

Going Concern

Our financial statements for the nine month period ended December 31, 2013 have been prepared on a going concern basis and contain an additional explanatory paragraph which identifies issues that raise substantial doubt about our ability to continue as a going concern. Our financial statements do not include any adjustments that might result from the outcome of this uncertainty.

We not generated revenues, have achieved losses since our inception, and rely upon the sale of our common stock and proceeds from shareholder loans to fund our operations. If we are unable to raise equity or secure alternative financing, we may not be able to continue our operations and our business plan may fail.

If our operations and cash flow improve, management believes that we can continue to operate. However, no assurance can be given that management's actions will result in profitable operations or an improvement in our liquidity situation. The threat of our ability to continue as a going concern will cease to exist only when our revenues have reached a level able to sustain our business operations.

Off-Balance Sheet Arrangements

We have no significant off-balance sheet arrangements that have or are reasonably likely to have a current or future effect on our financial condition, revenues or expenses, results of operations, liquidity, capital expenditures or capital resources that are material to stockholders.

Critical Accounting Policies

Accounting Basis

Our company is currently a development stage enterprise reporting under the provisions of FASB ASC 915, Development Stage Entity. These financial statements are prepared on the accrual basis of accounting in conformity with accounting principles generally accepted in the United States of America. Our company’s fiscal year end is March 31.

Cash and Cash Equivalents

Cash and cash equivalents are reported in the balance sheet at cost, which approximates fair value. For the purpose of the financial statements cash equivalents include all highly liquid investments with an original maturity of three months or less when purchased.

Earnings (Loss) per Share

Our company adopted FASB ASC 260, Earnings per Share. Basic earnings (loss) per share is calculated by dividing our company’s net income available to common shareholders by the weighted average number of common shares outstanding during the year. Diluted earnings (loss) per share is calculated by dividing our company’s net loss available to common shareholders by the diluted weighted average number of shares outstanding during the period. The diluted weighted average number of shares outstanding is the basic weighted number of shares adjusted as of the first of the year for any potentially dilutive debt or equity. There were no diluted or potentially diluted shares outstanding for all periods presented.

 

8


 

Dividends

Our company has not adopted any policy regarding payment of dividends. No dividends have been paid during the periods shown, and none are contemplated in the near future.

Income Taxes

Our company adopted FASB ASC 740, Income Taxes, at its inception. Under FASB ASC 740, deferred tax assets and liabilities are recognized for the future tax consequences attributable to differences between the financial statement carrying amounts of existing assets and liabilities and their respective tax bases. Deferred tax assets, including tax loss and credit carryforwards, and liabilities are measured using enacted tax rates expected to apply to taxable income in the years in which those temporary differences are expected to be recovered or settled. The effect on deferred tax assets and liabilities of a change in tax rates is recognized in income in the period that includes the enactment date. Deferred income tax expense represents the change during the period in the deferred tax assets and deferred tax liabilities. The components of the deferred tax assets and liabilities are individually classified as current and non-current based on their characteristics. Deferred tax assets are reduced by a valuation allowance when, in the opinion of management, it is more likely than not that some portion or all of the deferred tax assets will not be realized. No deferred tax assets or liabilities were recognized as of December 31, 2013 or March 31, 2013, respectively.

Fair Value of Financial Investments

The fair value of cash and cash equivalents, accounts payable, accrued liabilities, and notes payable approximates the carrying amount of these financial instruments due to their short term maturity.

Use of Estimates

The preparation of financial statements in conformity with accounting principles generally accepted in the United States of America requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities and disclosure of contingent assets and liabilities at the date of the financial statements and the reported amounts of revenue and expenses during the reporting period. Actual results could differ from those estimates.

Related Parties

Related parties, which can be a corporation, individual, investor or another entity are considered to be related if the party has the ability, directly or indirectly, to control the other party or exercise significant influence over our company in making financial and operating decisions. Companies are also considered to be related if they are subject to common control or common significant influence. Our company has these relationships.

Recent Accounting Pronouncements

Our company has adopted all recently issued accounting pronouncements. The adoption of the accounting pronouncements including those not yet effective is not anticipated to have a material effect on the financial position or results of operations of our company.

Item 3.           Quantitative and Qualitative Disclosures About Market Risk

As a smaller reporting company, we are not required to provide the information required by this Item.

 

9


 

Item 4.           Controls and Procedures

Evaluation of Disclosure Controls and Procedures

We maintain disclosure controls and procedures that are designed to ensure that information required to be disclosed in our reports filed under the Securities Exchange Act of 1934, as amended, is recorded, processed, summarized and reported within the time periods specified in the Securities and Exchange Commission's rules and forms, and that such information is accumulated and communicated to our management, including our chief executive officer and chief financial officer (our principal executive officer, principal financial officer and principal accounting officer) to allow for timely decisions regarding required disclosure.

As of the end of our quarter covered by this report, we carried out an evaluation, under the supervision and with the participation of our chief executive officer and chief financial officer (our principal executive officer, principal financial officer and principal accounting officer), of the effectiveness of the design and operation of our disclosure controls and procedures. Based on the foregoing, our chief executive officer and chief financial officer (our principal executive officer, principal financial officer and principal accounting officer) concluded that our disclosure controls and procedures were not effective as of the end of the period covered by this quarterly report.

Changes in Internal Control over Financial Reporting

During the period covered by this report, there were no changes in our internal controls over financial reporting that have materially affected, or are reasonably likely to materially affect, our internal control over financial reporting.

PART II - OTHER INFORMATION

Item 1.           Legal Proceedings

We know of no material, existing or pending legal proceedings against our company, nor are we involved as a plaintiff in any material proceeding or pending litigation. There are no proceedings in which any of our directors, officers or affiliates, or any registered beneficial shareholder, is an adverse party or has a material interest adverse to our interest.

Item 1A.        Risk Factors

As a smaller reporting company, we are not required to provide the information required by this Item.

Item 2.           Unregistered Sales of Equity Securities and Use of Proceeds

None.

Item 3.           Defaults Upon Senior Securities

None.

Item 4.           Mine Safety Disclosures

Not applicable.

Item 5.           Other Information

None.

 

10


 

Item 6.           Exhibits

Exhibit Number   

Description  

(3)

(i) Articles of Incorporation; (ii) By-laws  

3.1

Articles of Incorporation (incorporated by reference our Registration Statement on Form S-1 filed on May 27, 2011).

3.2

By-Laws (incorporated by reference our Registration Statement on Form S-1 filed on May 27, 2011).

3.3

Articles of Amendment (incorporated by reference to our Current Report on Form 8-K filed on February 14, 2013)

3.4

Articles of Amendment (incorporated by reference to our Current Report on Form 8-K filed on August 30, 2013)

(10)

Material Contracts

10.1

Licensing Agreement dated September 11, 2013 between our company and Social Media Broadcasts (SMB) Limited (incorporated by reference to our Current Report on Form 8-K filed on September 23, 2013)

10.2

Amendment to Licensing Agreement dated September 17, 2013 between our company and Social Media Broadcasts (SMB) Limited (incorporated by reference to our Amended Current Report on Form 8-K/A filed on November 6, 2013)

(14)

Code of Ethics  

14.1

Code of Ethics (incorporated by reference our Registration Statement on Form S-1 filed on May 27, 2011).

(31)

Rule 13a-14(a)/15d-14(a) Certifications  

31.1*

Section 302 Certification under the Sarbanes-Oxley Act of 2002 of the Principal Executive Officer, Principal Financial Officer and Principal Accounting Officer

(32)

Section 1350 Certifications  

32.1*

Section 906 Certification under the Sarbanes-Oxley Act of 2002 of the Principal Executive Officer, Principal Financial Officer and Principal Accounting Officer

101**

Interactive Data File  

101.INS

XBRL Instance Document

101.SCH

XBRL Taxonomy Extension Schema Document

101.CAL

XBRL Taxonomy Extension Calculation Linkbase Document

101.DEF

XBRL Taxonomy Extension Definition Linkbase Document

101.LAB

XBRL Taxonomy Extension Label Linkbase Document

101.PRE

XBRL Taxonomy Extension Presentation Linkbase Document

 

*

Filed herewith.

**

Furnished herewith. Pursuant to Rule 406T of Regulation S-T, the Interactive Data Files on Exhibit 101 hereto are deemed not filed or part of any registration statement or prospectus for purposes of Sections 11 or 12 of the Securities Act of 1933, are deemed not filed for purposes of Section 18 of the Securities and Exchange Act of 1934, and otherwise are not subject to liability under those sections.

 
 
 
 
 
 
 
 
 

11


 

SIGNATURES

Pursuant to the requirements of Section 13 or 15(d) of the Exchange Act, the registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized.

 

MEDIA ANALYTICS CORPORATION

 

 

Date: March 12, 2014

/s/ Hiu Chung (Stephen) Wong

 

Hiu Chung (Stephen) Wong

 

President, Chief Executive Officer, Chief Financial Officer, Secretary, Treasurer and Director

 

(Principal Executive Officer, Principal Financial Officer and Principal Accounting Officer)

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

12