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8-K - FORM 8-K - CUMULUS MEDIA INCd591188d8k.htm
EX-99.1 - EX-99.1 - CUMULUS MEDIA INCd591188dex991.htm
ACQUISITION OF
DIAL GLOBAL
August 30, 2013 
Exhibit 99.2


IMPORTANT NOTICES
Page | 1
Forward-Looking Statements
This presentation contains “forward-looking” statements regarding, among other things, the recently announced pending Dial Global acquisition, expected earnings, revenues, cost savings, leverage,
operations, business trends and other items, that are based on current expectations and estimates or assumptions.  These forward-looking statements involve risks and uncertainties that could cause actual
results to differ materially from those predicted in any such forward-looking statements.  Such factors include, but are not limited to Cumulus’ ability to complete the Dial Global acquisition on the expected
timeline, the failure to obtain necessary regulatory approvals or to satisfy any other conditions to the acquisition, the failure to realize the expected benefits of the acquisition, and general economic and
business conditions that may affect the companies before or following the acquisition.  For additional information regarding risks and uncertainties associated with Cumulus, see Cumulus’ filings with the
Securities and Exchange Commission (“SEC”) made from time to time, including its Form 10-K for the year ended December 31, 2012.  Cumulus assumes no responsibility to update the forward-looking
statements contained in this presentation as a result of new information, future events or otherwise.
Non-GAAP Financial Information
This presentation contains the non-GAAP financial metrics Adjusted EBITDA and net debt. We define Adjusted EBITDA as net income (loss) before any non-operating expenses, including net interest
expense, depreciation and amortization, stock-based compensation expense, gain or loss on exchange or sale of assets or stations (if any), gain or loss on derivative instruments (if any), discontinued
operations (if any), impairment of intangible assets and goodwill (if any), local marketing agreement (“LMA”) fees, acquisition-related costs and franchise taxes.  Adjusted EBITDA is the financial metric
utilized by management to analyze the cash flow generated by our business. This measure isolates the amount of income generated by our radio stations after the incurrence of corporate, general and
administrative expenses. Management also uses this measure to determine the contribution of our radio station portfolio, including the corporate resources employed to manage the portfolio, to the funding of
our other operating expenses and to the funding of debt service and acquisitions.   In deriving this measure, management excludes depreciation, amortization and stock-based compensation expense, as
these do not represent cash payments for activities directly related to the operation of the radio stations. In addition, we exclude LMA fees from our calculation of Adjusted EBITDA even though such fees
require a cash settlement, because they are excluded from the definition of Adjusted EBITDA contained in our first lien credit facility. Management excludes any gain or loss on the exchange or sale of assets
or radio stations as they do not represent a cash transaction. Management also excludes any realized gain or loss on derivative instruments as they do not represent a cash transaction nor are they
associated with radio station operations. Interest expense, net of interest income, income tax (benefit) expense including franchise taxes, and expenses relating to acquisitions are also excluded from the
calculation of Adjusted EBITDA as they are not directly related to the operation of radio stations. Management excludes any impairment of goodwill and intangible assets as they do not require a cash outlay.
Management believes that Adjusted EBITDA, although not a measure that is calculated in accordance with GAAP, nevertheless is commonly employed by the investment community as a measure for
determining the market value of a radio company. Management has also observed that Adjusted EBITDA is routinely employed to evaluate and negotiate the potential purchase price for radio broadcasting
companies and is a key metric for purposes of calculating and determining compliance with certain covenants in our first lien credit facility. Given the relevance to our overall value, management believes that
investors consider the metric to be extremely useful.  Adjusted EBITDA should not be considered in isolation of, or as a substitute for, net income, operating income, cash flows from operating activities or
any other measure for determining our operating performance or liquidity that is calculated in accordance with GAAP.  We define net debt as the sum of long-term debt, short-term debt (if any) and capital
leases (if any) less unrestricted cash and cash equivalents.  We believe that net debt is a useful metric because it provides investors with an estimate of what the Company’s debt would be if all available
cash was used to repay outstanding indebtedness of the Company.  The measure is not meant to imply that management intends to use available cash in this manner.
A quantitative reconciliation of our Adjusted EBITDA as presented herein to net income (loss), the most directly comparable financial measure calculated and presented in accordance with GAAP, is provided
in the Appendix hereto.  A reconciliation of net debt as presented herein to total debt is self evident on the face of the relevant accompanying table.


TRANSACTION OVERVIEW
Cumulus Media Inc. (“Cumulus”) is acquiring Dial Global, Inc. (“Dial Global”) for approximately $45 million plus the
retirement of approximately $215 million of debt at closing for total cash consideration of $260 million
Purchase
price
will
pay off
all
Dial
Global
debt
and
Cumulus
will
acquire
100%
of
Dial
Global
equity
Transaction is substantially capital neutral
Cumulus is also selling 12 small and mid-sized radio markets to Townsquare Media (“Townsquare”) in a separate transaction
for $238 million
in
cash
(1)
Monetization of other non-core, non-cash flow generating assets
Minimal balance sheet cash used to fund remainder of purchase price
Cumulus
is
also
swapping
two
small
and mid-sized radio markets with Townsquare in exchange for five stations in
Fresno,
CA
(DMA #68)
Regulatory approval and simultaneous closings expected by year end
(1)
Cash proceeds include acquisition of net working capital by Townsquare
In a deleveraging transaction, Cumulus solidifies its position as a producer of premium content
while reshaping its distribution footprint in the top 100 markets
Page | 2


STRUCTURE OF TRANSACTIONS
(1)
Unaudited, estimated Adjusted EBITDA for the twelve months ending 12/31/13, adjusted for full realization of identified synergies
(2)
Adjusted EBITDA for the twelve months ended 6/30/13
Dial Global business with
$66 million of EBITDA
(1)
12 radio markets with
$33 million of EBITDA
(2)
$260 million of cash
$238 million of cash
Page | 3


COMPELLING STRATEGIC OPPORTUNITY
Page | 4
1
2
3
4
5
Further value maximization from active strategic portfolio management
Deleveraging on identified cost synergies alone
Acquiring a leading provider of premium content and original programming
Creates attractive content, distribution and monetization platform
$40+ million of estimated cost synergies and substantial incremental revenue
growth opportunities


DIAL GLOBAL OVERVIEW
A
leading
nationwide
independent,
full-service
network
radio
company
Distributes,
produces
and
syndicates
programming
and
services
to
more
than
8,200
radio
stations
Over 200 news, sports, music, talk and entertainment radio programs, services and digital applications
Syndicates
live
events,
24/7
formats,
prep
services,
jingles
and
imaging
libraries
In
exchange
for
programming
and
services,
Dial
Global
receives
commercial
air
time
from
radio
stations
Air time is aggregated to sell to national advertisers
Provides advertisers a cost effective way to reach a broad audience while targeting on a demographic and geographic
basis
Page | 5


CONTENT, DISTRIBUTION & MONETIZATION
PLATFORM
Multi-platform monetization engine to seamlessly serve the needs of local, regional and national advertisers
Page | 6
(1)
Giving effect to completion of transactions with Townsquare
460
(1)
Owned &
Operated Stations
10,000 Combined
3
Party
Affiliates
Mobile
Streams
Websites
Podcasts
BROADCAST DISTRIBUTION
DIGITAL DISTRIBUTION
CONTENT CREATION
AUDIO, VIDEO, LIVE EVENTS
rd


IDENTIFIABLE COST SYNERGIES
SOLID TRACK RECORD OF ACHIEVING IDENTIFIED SYNERGIES
PREVIOUSLY ACHIEVED COST SYNERGIES
EXPECTED COST SYNERGIES
Cumulus + Dial Global
Acquisition
Corporate
Overlap
Markets
Operations
Networks
$40+ million of cost synergies identified
$50+ million of cost synergies identified
at transaction announcement (3/14/11)
$65+ million of synergies achieved to
date
Initial synergy estimate exceeded by
$15+ million within original timeframe
~10% of combined network expense base
Duplicative infrastructure provides significant
synergy opportunities
Expect to realize within the first two years
with more than 50% generated in the first 12
months after closing
Page | 7
Cumulus + CMP
(1)
+ Citadel Merger
(2011)
(1)
Cumulus Media Partners, an independent entity managed by Cumulus prior to acquisition in August 2011


PRO FORMA CUMULUS FINANCIAL
SNAPSHOT
($ in millions)
Cumulus
(1)
Pre-Transactions
Dial Global
(2)
Synergies
(3)
Stations Being
Sold to
Townsquare
(4)
Cumulus
Pro Forma
Net Revenue
$1,088.4
$216.7
($64.1)
$1,241.0
Adjusted EBITDA
$388.2
$25.7
$40.5
($32.6)
$421.8
Adj. EBITDA Margin
35.7%
11.9%
NM
34.0%
(1)
Twelve months ended 6/30/13
(2)
Dial Global unaudited financial results, estimated for the twelve months ending 12/31/13
(3)
Expect to fully achieve cost synergies within first two years, with more than 50% in the first 12 months after closing
(4)
Twelve months ended 6/30/13
(5)
Calculated as Adjusted EBITDA divided by net revenue
Page | 8
Pro forma Cumulus generates >$150 million of
incremental revenue and >$30 million of
incremental Adjusted EBITDA
(5)


DELEVERAGING TRANSACTION
Pro Forma Cumulus Capitalization Table:
(1)
Balance sheet items as of 6/30/13
(2)
Estimate of cash on balance sheet used to consummate transaction
Page | 9
($ in millions)
Pre -Transactions
Capitalization
(1)
Cumulative
Leverage
x Adj. EBITDA
Transaction
Adjustment
(2)
Unrestricted Cash
$46.2
($15.0)
$31.2
Revolving Credit Facility
0.0
0.0x
0.0
0.0x
First Lien Term Loan
1,287.3
3.3x
1,287.3
3.1x
Second Lien Term Loan
785.5
5.3x
785.5
4.9x
Senior Notes
610.0
6.9x
610.0
6.4x
Total Debt
$2,682.8
6.9x
$2,682.8
6.4x
Net Debt
2,636.5
6.8x
2,651.5
6.3x
Preferred Stock
75.8
7.0x
75.8
6.5x
Net Debt + Preferred Stock
$2,712.3
7.0x
$2,727.3
6.5x
Adjusted EBITDA
$388.2
$421.8
Pro Forma
Capitalization
(1)
Cumulative
Leverage
x Adj. EBITDA


BUILDING SHAREHOLDER VALUE
Deleveraging Transaction
Acquiring a Leading Audio Content Provider
Creation of Significant Growth Opportunities
Value Creation Through Portfolio Management
Page | 10
Substantial Identified Cost Synergies


APPENDIX


RECONCILIATION OF NON-GAAP FINANCIAL
MEASURES
Reconciliation of Non-GAAP Financial Measures to Most Directly Comparable GAAP Measures
The following table reconciles net income (loss), the most directly comparable financial measure calculated and presented in accordance with GAAP, to actual, historical
Adjusted EBITDA for the twelve months ended June 30, 2013 of Cumulus on a consolidated basis and of the 12 small markets being sold to Townsquare:
Page | 12
Cumulus
Stations Being Sold to
Consolidated
Townsquare Media
LTM
LTM
($ in millions)
6/30/2013
6/30/2013
Net income (loss)
(48.9)
$                          
24.2
$                           
Income tax expense (benefit)
(32.0)
-
Non-operating expenses, including net interest expense
193.9
(0.0)
LMA fees
3.6
0.1
Depreciation and amortization
129.4
8.3
Stock-based compensation expense
11.0
-
Loss on sale of stations
1.4
-
(Gain) loss on derivative instrument
(3.6)
-
Impairment of intangible assets
114.7
-
Loss on early extinguishment of debt
2.4
-
Acquisition-related costs
5.5
-
Franchise taxes
0.4
-
Discontinued operations
10.4
-
Adjusted EBITDA
388.2
$                         
32.6
$