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8-K - LIVE FILING - GENERAL MILLS INChtm_47912.htm

Exhibit 99

FOR IMMEDIATE RELEASE

June 10, 2013

Contacts: (Analysts) Kris Wenker (763) 764-2607

(Media) Kirstie Foster (763) 764-6364

GENERAL MILLS RAISES FISCAL 2013 EARNINGS GUIDANCE

MINNEAPOLIS, MINN.-— In conjunction with remarks this week at the Deutsche Bank Global Consumer Conference in Paris, General Mills (NYSE: GIS) said it now expects to deliver fiscal 2013 adjusted diluted earnings per share of $2.68 — $2.69. The company’s previous guidance was $2.66 - $2.68. General Mills’ fiscal 2013 ended May 26, 2013. The company expects to report full-year results for fiscal 2013 on June 26, 2013. The company also reiterated guidance for fiscal 2014 of high single-digit growth in adjusted diluted earnings per share and increased cash returns to shareholders.

General Mills’ presentation at the conference is scheduled to begin Wednesday, June 12 at 10:00 a.m. Eastern Daylight Time. The complete presentation can be accessed on the company’s website: www.generalmills.com through June 21, 2013.

This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995 that are based on our current expectations and assumptions. These forward-looking statements are subject to certain risks and uncertainties that could cause actual results to differ materially from the potential results discussed in the forward-looking statements. In particular, our predictions about future net sales and earnings could be affected by a variety of factors, including: competitive dynamics in the consumer foods industry and the markets for our products, including new product introductions, advertising activities, pricing actions, and promotional activities of our competitors; economic conditions, including changes in inflation rates, interest rates, tax rates, or the availability of capital; product development and innovation; consumer acceptance of new products and product improvements; consumer reaction to pricing actions and changes in promotion levels; acquisitions or dispositions of businesses or assets; changes in capital structure; changes in laws and regulations, including labeling and advertising regulations; impairments in the carrying value of goodwill, other intangible assets, or other long-lived assets, or changes in the useful lives of other intangible assets; changes in accounting standards and the impact of significant accounting estimates; product quality and safety issues, including recalls and product liability; changes in consumer demand for our products; effectiveness of advertising, marketing, and promotional programs; changes in consumer behavior, trends, and preferences, including weight loss trends; consumer perception of health-related issues, including obesity; consolidation in the retail environment; changes in purchasing and inventory levels of significant customers; fluctuations in the cost and availability of supply chain resources, including raw materials, packaging, and energy; disruptions or inefficiencies in the supply chain; volatility in the market value of derivatives used to manage price risk for certain commodities; benefit plan expenses due to changes in plan asset values and discount rates used to determine plan liabilities; failure of our information technology systems; foreign economic conditions, including currency rate fluctuations; and political unrest in foreign markets and economic uncertainty due to terrorism or war. The company undertakes no obligation to publicly revise any forward-looking statement to reflect any future events or circumstances.