Exhibit 10.2

FINANCIAL ENGINES, INC.

AMENDED AND RESTATED

2009 STOCK INCENTIVE PLAN

NOTICE OF PERFORMANCE STOCK UNIT AWARD

FINANCIAL ENGINES, INC. (the “Company”) has granted you the following Performance Stock Unit (“PSU”) award under the Company’s Amended and Restated 2009 Stock Incentive Plan (the “Plan”) and the 2013-2017 Long-Term Incentive Program (“LTIP”).

By your acceptance and the signature of the Company’s representative below, you and the Company agree that these PSUs are granted under and governed by the terms and conditions of the LTIP and the PSU Agreement (the “Agreement”), each of which is attached to and made a part of this document, and the Plan.

By accepting this notice and agreement you further agree that the Company may deliver by e-mail all documents relating to the Plan or this Award (including without limitation, prospectuses required by the Securities and Exchange Commission) and all other documents that the Company is required to deliver to its security holders (including without limitation, annual reports and proxy statements). You also agree that the Company may deliver these documents by posting them on a website maintained by the Company or by a third party under contract with the Company. If the Company posts these documents on a website, it will notify you by e-mail.

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FINANCIAL ENGINES, INC.

AMENDED AND RESTATED

2009 STOCK INCENTIVE PLAN

PSU AWARD AGREEMENT

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BY ACCEPTING THIS AGREEMENT,

YOU AGREE TO ALL OF THE TERMS AND CONDITIONS

DESCRIBED ABOVE AND IN THE PLAN.

[Exhibit A – Performance goals as established by Committee]

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FINANCIAL ENGINES, INC.

2013-2017 LONG-TERM INCENTIVE PROGRAM

On February 14, 2013, the Board of Directors of Financial Engines, Inc. (the “Corporation”), upon recommendation of the Compensation Committee (the “Committee”), adopted this 2013-2017 Long-Term Incentive Program (the “LTIP”) under the Corporation’s 2009 Stock Incentive Plan as amended and restated by the Board of Directors on February 14, 2013 (the “Stock Incentive Plan”). Capitalized terms used but not defined herein shall have the meaning as set forth in the Stock Incentive Plan.

Under the LTIP, the Committee may grant performance stock unit awards to the Corporation’s executives and certain other officers and employees based on performance objectives and goals pre-established by the Committee. The performance stock units are intended to satisfy all requirements for “performance-based compensation” within the meaning of Section 162(m)(4)(c) of the Internal Revenue Code of 1986, as amended (the “Code”).

The grant of the performance stock unit awards will be made by the Committee subject to stockholder approval of the amendment and restatement of the Stock Incentive Plan at the annual meeting of stockholders in May, 2013. The Committee may make pro rata grants to newly-eligible participants after the initial grants are made, subject to the pre-established performance objectives and goals set forth herein, and subject to compliance with Section 162(m) of the Code in respect of any participant who is a “covered employee” within the meaning of Section 162(m).

The LTIP advances the Corporation’s commitment to performance-based compensation practices by providing participants an opportunity to earn equity-based awards upon the achievement of certain pre-established long-term performance objectives. The LTIP is also designed to drive consistent growth of the Corporation over multiple-year performance periods.

Award Agreements. The awards of performance stock units will be made pursuant to award agreements with each recipient, subject to the terms of the Stock Incentive Plan and this LTIP, substantially in the form of Exhibit A attached hereto.

Target Awards. Each performance stock unit award will entitle the recipient to earn a specified number of shares of common stock of the Corporation based upon the achievement of specified corporate goals over a performance period.

The number of shares subject to each performance stock unit award will be determined by establishing a “target” award which is equal to (i) a monetary amount for each recipient, divided by (ii) the average per share official closing price of the common stock on the NASDAQ Global Market for the nine consecutive trading days ending on the date that is four trading days prior to the date of grant, subject to rounding up or down to the nearest 100 shares using standard rounding conventions.

The participants and the means to be used to determine the target award will be as specified by the Committee.

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The maximum number of shares that may be earned under the performance stock unit award if performance is achieved at the maximum levels will be equal to 140% of the target award.

Performance Criteria. The awards will be earned subject to achievement of corporate performance goals. The performance goals will be based in part upon the Corporation’s market adjusted management fee run rate, as defined below (“Market Adjusted MFRR”) and in part upon the Corporation’s adjusted earnings before interest, taxes, depreciation and amortization margin, as defined below (“Adjusted EBITDA Margin”).

Performance Cycles. The LTIP has two performance cycles. The three-year cycle begins on January 1, 2013 and ends on December 31, 2015, and the five-year cycle begins on January 1, 2013 and ends on December 31, 2017. Sixty percent (60%) of the award will be subject to performance during the three-year cycle, and forty percent (40%) of the award will be subject to performance during the five-year cycle.

Performance Goals. Corporate performance will be measured by comparing the Corporation’s Market Adjusted MFRR at the end of the performance cycle to a target end-of-performance cycle Market Adjusted MFRR set by the Committee, and by comparing the Corporation’s Adjusted EBITDA Margin at the end of the performance cycle to a target end-of-performance cycle Adjusted EBITDA Margin set by the Committee. For purposes of determining the percentage of an award that has been earned for each performance cycle, the Corporation’s achievement of the Market Adjusted MFRR goals will be assigned a weighting of 67% and its achievement of the Adjusted EBITDA Margin goals will be assigned a weighting of 33%. Each performance goal shall be calculated and considered independently, such that it will be possible to receive a payout based upon only one metric. The metric for Market Adjusted MFRR shall be set assuming a flat market, while the metric for Adjusted EBITDA Margin shall be set assuming a growing market.

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Earned Award. The number of shares subject to a performance stock unit award that may be earned for each cycle (as a percentage of the target award) is based on the weighted average of the percentages of each performance target achieved for that performance cycle, subject to the terms of the LTIP and the award agreement, as follows:

2013-2015 Performance Cycle (60% of Award)

[Goals as established by Committee.]

2013-2017 Performance Cycle (40% of Award)

[Goals as established by Committee]

Definitions:

Market Adjusted MFRR is defined as annualized fees which would be generated from managed or advised assets or from financial planning services over the following twelve months, including those generated from enrollees into the professional management program, but excluding platform fees, set up fees and consulting fees. The Market Adjusted MFRR as of December 31, 2015 and December 31, 2017 will be compared to the goals of $[Goals as established by Committee] million and $[Goals as established by Committee] million for 2015 and 2017, respectively, to determine achievement for the LTIP. The actual annualized fees will be market adjusted (to eliminate the impact of market gain or loss) using the following three total return indices, or their successor indices:

by comparing each index to the level of such index as of December 31, 2012. This adjustment shall be applied to the corresponding proportion of the aggregate portfolio composition represented by domestic equities, international equities or bonds, respectively, on each such adjustment date. For accounting purposes, this adjustment shall be made quarterly.

Adjusted EBITDA Margin is defined as net income before interest, taxes, depreciation, amortization (internal use software, direct response advertising, and commissions), and stock compensation expense for the applicable fiscal year, divided by revenue for such fiscal year. The

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Adjusted EBITDA margin as of December 31, 2015 and December 31, 2017 will be compared to the goals of [Goals as established by Committee] % and [Goals as established by Committee] % for 2015 and 2017, respectively, to determine achievement for the LTIP.

Adjustments. The Committee shall appropriately adjust the method of evaluating performance against the Market Adjusted MFRR and Adjusted EBITDA Margin targets for a performance cycle as permitted under the Stock Incentive Plan for awards intended to satisfy the requirements for “performance-based compensation” under Section 162(m). Pursuant to Section 18 of the Stock Incentive Plan, the Committee hereby specifies that it will not adjust the method of evaluating performance to exclude the effects of acquisitions or joint ventures.

Vesting and Settlement of Awards. No later than the next March 15 following the completion of each performance cycle, the Committee shall determine and certify in writing, for each performance stock unit award, the extent to which the performance goals have been met for that cycle, and the number of shares subject to each award that have been earned in respect of that cycle. The Committee may exercise discretion to reduce the amount of performance stock units deemed earned in its assessment of performance in relation to performance goals, or in light of other considerations the Committee deems relevant. Further, the Committee may in its discretion increase the amount of performance stock units deemed earned if the participant would not be covered by Section 162(m) of the Code. The Committee may not in any event increase the amount of an award payable under an award upon the attainment of the pre-established performance goals to a recipient who is a “covered employee” within the meaning of Section 162(m) of the Code.

The earned performance stock units will vest on January 1 following the end of the performance cycle, subject to the participant’s continued employment through such date as described below. As soon as administratively practicable following the Committee’s determination and certification, but in no event later than the next March 15 following the end of the performance cycle, the Corporation will settle the earned awards, to the extent vested, by issuing one share of common stock for each vested performance stock unit, subject to applicable tax withholding. Shares subject to a performance cycle that do not become both earned and vested shall automatically be forfeited and no consideration will be paid therefor, and such shared shall be returned to the Stock Incentive Plan.

Vesting and Forfeiture. Recipients of the performance stock units must generally remain continuously employed by the Corporation through the date on which the award has become vested. Except as otherwise provided in this LTIP and the applicable award agreement, upon termination of employment for any reason, the recipient will forfeit all shares subject to the performance stock unit award that have not become vested.

Change in Control. In the event of a Change in Control as defined in the Stock Incentive Plan (“CIC”) prior to the completion of a performance cycle, the performance stock units allocated to that performance cycle will become earned as follows:

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For example, upon a CIC on March 1, 2015, the performance will be measured for the fiscal year ended December 31, 2014, but the payout will be calculated using the days January 1, 2013 through February 28, 2015, or 789 days. The payout will be calculated as a pro-rated portion out of the total days in the 2013-2015 cycle applied to 60% of the performance stock units plus a pro-rated portion of the total days in the 2013-2017 cycle applied to 40% of the performance stock units. The total combined number of performance stock units for the two cycles shall be rounded to the nearest whole share using standard rounding conventions.

As a further example, if the CIC is on July 1, 2016, performance will be measured for the fiscal year ended December 31, 2015, but the payout will be calculated using the days January 1, 2013 through June 30, 2016, or 1277 days. The payout will be calculated as a pro-rated portion out of the total days in the 2013-2017 cycle applied to 40% of the performance stock units. No portion of the performance stock units allocated to the 2013-2015 cycle will be considered earned upon the CIC under this provision because that performance cycle was competed prior to the CIC. The total number of performance stock units for the cycle shall be rounded to the nearest whole share using standard rounding conventions.

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Section 280G of the Code. In the event that the performance stock units, together with other benefits otherwise payable to a participant (i) constitute “parachute payments” within the meaning of Section 280G of the Code and (ii) would be subject to the excise tax imposed by Section 4999 of the Code (the “Excise Tax”), then the participant’s benefits under the performance stock units shall be either:

whichever of the foregoing amounts, taking into account the applicable federal, state and local income taxes and the Excise Tax, results in the receipt by the participant, on an after-tax basis, of the greatest amount of benefits, notwithstanding that all or some portion of such benefits may be taxable under Section 4999 of the Code.

Unless the Corporation and the participant otherwise agree in writing, any determination required under this provision shall be made in writing by the Corporation’s independent public accountants (the “Accountants”), whose determination shall be conclusive and binding upon the participant and the Corporation for all purposes. For purposes of making the calculations required by this provision, the Accountants may make reasonable assumptions and approximations concerning applicable taxes and may rely on reasonable, good faith interpretations concerning the application of Sections 280G and 4999 of the Code. The Corporation and the participant shall furnish to the Accountants such information and documents as the Accountants may reasonably request in order to make a determination under this provision. The Corporation shall bear all costs the Accountants may reasonably incur in connection with any calculations contemplated hereby. In the event that a reduction is required, the reduction shall be applied first to any benefits that are not subject to Section 409A of the Code, and then shall be applied to benefits (if any) that are subject to Section 409A of the Code, with the benefits payable latest in time subject to reduction first.

Section 409A of the Code. To the extent applicable, it is intended that this LTIP and the performance stock units granted hereunder either be exempt from the requirements of, or else comply with the requirements of, Section 409A of the Code and any related regulations or other guidance promulgated with respect to such Section by the U.S. Department of the Treasury or the Internal Revenue Service. Any provision that would cause any award granted hereunder to incur additional taxes under Section 409A shall have no force or effect until amended to comply with Section 409A, which amendment may be retroactive to the extent permitted by Section 409A.

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Section 162(m) of the Code. The Committee has the discretion to change the terms and conditions of the LTIP performance stock unit awards as it deems necessary to ensure that the awards satisfy all requirements for “performance-based compensation” within the meaning of Section 162(m)(4)(c) of the Code.

Recoupment. Notwithstanding any other provision herein, any recoupment or “clawback” policies adopted by the Committee pursuant to Section 954 of the Dodd-Frank Wall Street Reform and Consumer Protection Act or other applicable law shall apply to the LTIP performance stock unit awards and any shares that may be issued pursuant thereto to the extent the Committee provides at the time the policy is adopted.

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