Attached files

file filename
S-1/A - AMENDMENT NO 4 TO FORM S-1 - Benefytt Technologies, Inc.d439448ds1a.htm
EX-23.3 - CONSENT - Benefytt Technologies, Inc.d439448dex233.htm

Exhibit 23.1

Consent of Independent Registered Public Accounting Firm

We consent to the reference to our firm under the caption “Experts” and to the use of our report dated February 7, 2013, in Amendment No. 4 to the Registration Statement (Form S-1 No. 333-185596) and related Prospectus of Health Insurance Innovations, Inc. for the registration of shares of its common stock.

/s/ Ernst & Young LLP

Certified Public Accountants

Tampa, Florida

February 7, 2013